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電子タバコの世界市場：業界分析、規模、シェア、成長、動向、予測（2025年～2032年）

E-Cigarette Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032

出版日
ページ情報
英文 161 Pages
納期
2～5営業日
カスタマイズ可能
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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
電子タバコの世界市場：業界分析、規模、シェア、成長、動向、予測（2025年～2032年）
出版日: 2025年01月08日
発行: Persistence Market Research
ページ情報: 英文 161 Pages
納期: 2～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

世界の電子タバコの市場規模は、2025年に272億米ドルになるとみられ、2025年～2032年の予測期間に3.73%のCAGRで拡大し、2032年には351億米ドルに達すると予測されています。

電子タバコは、電子ニコチン供給システム（ENDS）としても知られ、ニコチン、香料、その他の化学物質を蒸気の形で供給することで喫煙をシミュレートするデバイスです。世界の電子タバコ市場は、伝統的なタバコ製品の代替品に対する消費者の嗜好の高まり、喫煙に関連する健康リスクに対する意識の高まり、およびVAPEデバイスの採用増加によって牽引されています。また、電子タバコのデザインにおける技術の進歩や革新も市場の成長を後押ししています。市場は、使い捨て、充電式、モジュール式など幅広い製品を提供し、多様な消費者の嗜好に対応しています。

世界の電子タバコ市場の成長を後押ししている要因はいくつかあります。これらには、従来のタバコからより有害性の低い代替品への消費者シフトの増加、喫煙の危険性に関する意識の高まり、若年層におけるVAPE人気の高まりなどが含まれます。加えて、バッテリー寿命の向上、カスタマイズ可能な機能、フレーバーの強化など、電子タバコ技術の進歩が幅広い消費者層を引き付けています。一部の地域では規制環境が整備され、大手たばこ会社がVAPE業界に参入していることも市場拡大に寄与しています。

電子タバコ市場は、害を軽減する製品に対する消費者の需要の高まりとVAPE技術の革新によって、大きな成長機会をもたらしています。ニコチンを含まない電子タバコの開発と新興国市場への製品ポートフォリオの拡大は、新たな成長の道を提供します。電子タバコメーカーと小売チェーンとの戦略的提携は、流通網と市場浸透を強化することができます。さらに、オンライン販売チャネルの利用の増加と、電子タバコへのIoT対応機能の統合は、市場のさらなる可能性を引き出すと予想されます。

当レポートでは、世界の電子タバコ市場について調査し、タイプ別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 エグゼクティブサマリー

第2章 市場概要

  • 市場の範囲と定義
  • 市場力学
  • タイプ別ライフサイクル分析
  • 電子タバコ市場：バリューチェーン
  • ポーターファイブフォースの分析
  • 地政学的緊張：市場への影響
  • マクロ経済要因
  • 予測要因- 関連性と影響
  • 規制と流通チャネルの情勢

第3章 世界の電子タバコ市場の見通し：実績（2019年～2024年）および予測（2025年～2032年）

  • 主なハイライト
  • 市場規模（10億米ドル）分析と予測
  • 世界の電子タバコ市場の見通し：タイプ別
  • 市場の魅力分析：タイプ別
  • 世界の電子タバコ市場の見通し：流通チャネル別
  • 市場の魅力分析：流通チャネル別

第4章 世界の電子タバコ市場の見通し：地域別

  • 主なハイライト
  • 過去の市場規模（10億米ドル）と数量（個）の分析、2019年～2024年、地域別
  • 現在の市場規模（10億米ドル）と数量（個）の予測、2025年～2032年、地域別
  • 市場の魅力分析：地域別

第5章 北米の電子タバコ市場の見通し：実績（2019年～2024年）と予測（2025年～2032年）

第6章 欧州の電子タバコ市場の見通し：実績（2019年～2024年）および予測（2025年～2032年）

第7章 東アジアの電子タバコ市場の見通し：実績（2019年～2024年）および予測（2025年～2032年）

第8章 南アジアおよびオセアニアの電子タバコ市場の見通し：実績（2019年～2024年）および予測（2025年～2032年）

第9章 ラテンアメリカの電子タバコ市場の見通し：実績（2019年～2024年）および予測（2025年～2032年）

第10章 中東・アフリカの電子タバコ市場の見通し：実績（2019年～2024年）および予測（2025年～2032年）

第11章 競合情勢

  • 市場シェア分析、2024年
  • 市場構造
  • 企業プロファイル（詳細- 概要、財務、戦略、最近の動向）
    • JUUL Labs
    • British American Tobacco (BAT)
    • Imperial Brands
    • Philip Morris International
    • Japan Tobacco International (JTI)
    • NJOY
    • Vuse (Vype)
    • Logic
    • Smoktech
    • Vaporesso

第12章 付録

目次
Product Code: PMRREP33555

Persistence Market Research has recently released a comprehensive report on the global E-Cigarette Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

  • E-Cigarette Market Size (2025E): USD 27.2 Bn
  • Projected Market Value (2032F): USD 35.1 Bn
  • Global Market Growth Rate (CAGR 2025 to 2032): 3.73%

E-Cigarette Market - Report Scope:

E-cigarettes, also known as electronic nicotine delivery systems (ENDS), are devices that simulate smoking by delivering nicotine, flavorings, and other chemicals in vapor form. The global E-Cigarette market is driven by rising consumer preference for alternatives to traditional tobacco products, growing awareness of health risks associated with smoking, and increasing adoption of vape devices. Technological advancements and innovations in e-cigarette designs are also fueling market growth. The market offers a wide range of products, including disposable, rechargeable, and modular devices, catering to diverse consumer preferences.

Market Growth Drivers:

Several factors are driving the growth of the global E-Cigarette market. These include the increasing shift of consumers away from conventional cigarettes to potentially less harmful alternatives, rising awareness about the dangers of smoking, and the growing popularity of vaping among younger demographics. In addition, advancements in e-cigarette technology, including improved battery life, customizable features, and enhanced flavors, are attracting a broader consumer base. Supportive regulatory environments in some regions and the entry of major tobacco companies into the vaping industry are also contributing to market expansion.

Market Restraints:

The E-Cigarette market faces several challenges that could hinder its growth. Stringent government regulations, including bans on flavored e-cigarettes and restrictions on marketing, are key constraints in certain regions. Concerns over the long-term health effects of vaping and increasing scrutiny of e-cigarette safety are also impacting consumer trust and market adoption. Furthermore, the rising prevalence of counterfeit products and fluctuating raw material costs pose challenges to market stability and growth.

Market Opportunities:

The E-Cigarette market presents substantial growth opportunities, driven by increasing consumer demand for harm reduction products and innovations in vaping technology. The development of nicotine-free e-cigarettes and the expansion of product portfolios into emerging markets offer new avenues for growth. Strategic collaborations between e-cigarette manufacturers and retail chains can enhance distribution networks and market penetration. Additionally, the increasing use of online sales channels and the integration of IoT-enabled features into e-cigarettes are expected to unlock further potential in the market.

Key Questions Answered in the Report:

  • What are the main factors driving the growth of the global E-Cigarette market?
  • Which types of e-cigarette products are seeing the highest adoption rates?
  • How are regulatory changes and safety concerns affecting the competitive landscape of the market?
  • Who are the leading players in the E-Cigarette market, and what strategies are they implementing to stay competitive?
  • What are the emerging trends and growth prospects in the global E-Cigarette market?

Competitive Intelligence and Business Strategy:

Key players in the global E-Cigarette market, such as JUUL Labs, British American Tobacco (BAT), Imperial Brands, and Philip Morris International, are focusing on product innovation, expanding their distribution networks, and aligning with evolving regulatory frameworks. These companies are investing in research and development to create safer, more efficient, and user-friendly devices. Strategic partnerships with retail chains and e-commerce platforms are also enhancing market reach. Emphasizing sustainability and transparency in product development will be crucial for companies looking to build long-term trust and maintain market leadership.

Key Companies Profiled:

  • JUUL Labs
  • British American Tobacco (BAT)
  • Imperial Brands
  • Philip Morris International
  • Japan Tobacco International (JTI)
  • NJOY
  • Vuse (Vype)
  • Logic
  • Smoktech
  • Vaporesso

E-Cigarette Market Research Segmentation:

By Type:

  • Disposable
  • Rechargeable
  • Modular

By Distribution Channel:

  • Online
  • Retail

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global E-Cigarette Market Snapshot, 2025 - 2032
  • 1.2. Market Opportunity Assessment, 2025 - 2032, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Type Lifecycle Analysis
  • 2.4. E-Cigarette Market: Value Chain
    • 2.4.1. List of Raw Material Supplier
    • 2.4.2. List of Manufacturers
    • 2.4.3. List of Distributors
    • 2.4.4. List of End Users
    • 2.4.5. Profitability Analysis
  • 2.5. Porter Five Force's Analysis
  • 2.6. Geopolitical Tensions: Market Impact
  • 2.7. Macro-Economic Factors
    • 2.7.1. Global Sectorial Outlook
    • 2.7.2. Global GDP Growth Outlook
    • 2.7.3. Global Parent Market Overview
  • 2.8. Forecast Factors - Relevance and Impact
  • 2.9. Regulatory and Distribution Channel Landscape

3. Global E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 3.1. Key Highlights
    • 3.1.1. Market Volume (Units) Projections
    • 3.1.2. Market Size and Y-o-Y Growth
    • 3.1.3. Absolute $ Opportunity
  • 3.2. Market Size (US$ Bn) Analysis and Forecast
    • 3.2.1. Historical Market Size Analysis, 2019 - 2024
    • 3.2.2. Current Market Size Forecast, 2025 - 2032
  • 3.3. Global E-Cigarette Market Outlook: Type
    • 3.3.1. Introduction / Key Findings
    • 3.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Type, 2019 - 2024
    • 3.3.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
      • 3.3.3.1. Disposable
      • 3.3.3.2. Rechargeable
      • 3.3.3.3. Modular
  • 3.4. Market Attractiveness Analysis: Type
  • 3.5. Global E-Cigarette Market Outlook: Distribution Channel
    • 3.5.1. Introduction / Key Findings
    • 3.5.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Distribution Channel, 2019 - 2024
    • 3.5.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
      • 3.5.3.1. Online
      • 3.5.3.2. Retail
  • 3.6. Market Attractiveness Analysis: Distribution Channel

4. Global E-Cigarette Market Outlook: Region

  • 4.1. Key Highlights
  • 4.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Region, 2019 - 2024
  • 4.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Region, 2025 - 2032
    • 4.3.1. North America
    • 4.3.2. Europe
    • 4.3.3. East Asia
    • 4.3.4. South Asia and Oceania
    • 4.3.5. Latin America
    • 4.3.6. Middle East & Africa (MEA)
  • 4.4. Market Attractiveness Analysis: Region

5. North America E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 5.1. Key Highlights
  • 5.2. Pricing Analysis
  • 5.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 5.3.1. By Country
    • 5.3.2. By Type
    • 5.3.3. By Distribution Channel
  • 5.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 5.4.1. U.S.
    • 5.4.2. Canada
  • 5.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 5.5.1. Disposable
    • 5.5.2. Rechargeable
    • 5.5.3. Modular
  • 5.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 5.6.1. Online
    • 5.6.2. Retail
  • 5.7. Market Attractiveness Analysis

6. Europe E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 6.1. Key Highlights
  • 6.2. Pricing Analysis
  • 6.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 6.3.1. By Country
    • 6.3.2. By Type
    • 6.3.3. By Distribution Channel
  • 6.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 6.4.1. Germany
    • 6.4.2. France
    • 6.4.3. U.K.
    • 6.4.4. Italy
    • 6.4.5. Spain
    • 6.4.6. Russia
    • 6.4.7. Turkey
    • 6.4.8. Rest of Europe
  • 6.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 6.5.1. Disposable
    • 6.5.2. Rechargeable
    • 6.5.3. Modular
  • 6.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 6.6.1. Online
    • 6.6.2. Retail
  • 6.7. Market Attractiveness Analysis

7. East Asia E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 7.3.1. By Country
    • 7.3.2. By Type
    • 7.3.3. By Distribution Channel
  • 7.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 7.4.1. China
    • 7.4.2. Japan
    • 7.4.3. South Korea
  • 7.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 7.5.1. Disposable
    • 7.5.2. Rechargeable
    • 7.5.3. Modular
  • 7.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 7.6.1. Online
    • 7.6.2. Retail
  • 7.7. Market Attractiveness Analysis

8. South Asia & Oceania E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 8.3.1. By Country
    • 8.3.2. By Type
    • 8.3.3. By Distribution Channel
  • 8.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 8.4.1. India
    • 8.4.2. Southeast Asia
    • 8.4.3. ANZ
    • 8.4.4. Rest of South Asia & Oceania
  • 8.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 8.5.1. Disposable
    • 8.5.2. Rechargeable
    • 8.5.3. Modular
  • 8.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 8.6.1. Online
    • 8.6.2. Retail
  • 8.7. Market Attractiveness Analysis

9. Latin America E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 9.3.1. By Country
    • 9.3.2. By Type
    • 9.3.3. By Distribution Channel
  • 9.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 9.4.1. Brazil
    • 9.4.2. Mexico
    • 9.4.3. Rest of Latin America
  • 9.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 9.5.1. Disposable
    • 9.5.2. Rechargeable
    • 9.5.3. Modular
  • 9.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 9.6.1. Online
    • 9.6.2. Retail
  • 9.7. Market Attractiveness Analysis

10. Middle East & Africa E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 10.3.1. By Country
    • 10.3.2. By Type
    • 10.3.3. By Distribution Channel
  • 10.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 10.4.1. GCC
    • 10.4.2. Egypt
    • 10.4.3. South Africa
    • 10.4.4. Northern Africa
    • 10.4.5. Rest of Middle East & Africa
  • 10.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 10.5.1. Disposable
    • 10.5.2. Rechargeable
    • 10.5.3. Modular
  • 10.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 10.6.1. Online
    • 10.6.2. Retail
  • 10.7. Market Attractiveness Analysis

11. Competition Landscape

  • 11.1. Market Share Analysis, 2024
  • 11.2. Market Structure
    • 11.2.1. Competition Intensity Mapping By Market
    • 11.2.2. Competition Electronic Watches
    • 11.2.3. Apparent Product Capacity
  • 11.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 11.3.1. JUUL Labs
      • 11.3.1.1. Overview
      • 11.3.1.2. Segments and Product
      • 11.3.1.3. Key Financials
      • 11.3.1.4. Market Developments
      • 11.3.1.5. Market Strategy
    • 11.3.2. British American Tobacco (BAT)
      • 11.3.2.1. Overview
      • 11.3.2.2. Segments and Product
      • 11.3.2.3. Key Financials
      • 11.3.2.4. Market Developments
      • 11.3.2.5. Market Strategy
    • 11.3.3. Imperial Brands
      • 11.3.3.1. Overview
      • 11.3.3.2. Segments and Product
      • 11.3.3.3. Key Financials
      • 11.3.3.4. Market Developments
      • 11.3.3.5. Market Strategy
    • 11.3.4. Philip Morris International
      • 11.3.4.1. Overview
      • 11.3.4.2. Segments and Product
      • 11.3.4.3. Key Financials
      • 11.3.4.4. Market Developments
      • 11.3.4.5. Market Strategy
    • 11.3.5. Japan Tobacco International (JTI)
      • 11.3.5.1. Overview
      • 11.3.5.2. Segments and Product
      • 11.3.5.3. Key Financials
      • 11.3.5.4. Market Developments
      • 11.3.5.5. Market Strategy
    • 11.3.6. NJOY
      • 11.3.6.1. Overview
      • 11.3.6.2. Segments and Product
      • 11.3.6.3. Key Financials
      • 11.3.6.4. Market Developments
      • 11.3.6.5. Market Strategy
    • 11.3.7. Vuse (Vype)
      • 11.3.7.1. Overview
      • 11.3.7.2. Segments and Product
      • 11.3.7.3. Key Financials
      • 11.3.7.4. Market Developments
      • 11.3.7.5. Market Strategy
    • 11.3.8. Logic
      • 11.3.8.1. Overview
      • 11.3.8.2. Segments and Product
      • 11.3.8.3. Key Financials
      • 11.3.8.4. Market Developments
      • 11.3.8.5. Market Strategy
    • 11.3.9. Smoktech
      • 11.3.9.1. Overview
      • 11.3.9.2. Segments and Product
      • 11.3.9.3. Key Financials
      • 11.3.9.4. Market Developments
      • 11.3.9.5. Market Strategy
    • 11.3.10. Vaporesso
      • 11.3.10.1. Overview
      • 11.3.10.2. Segments and Product
      • 11.3.10.3. Key Financials
      • 11.3.10.4. Market Developments
      • 11.3.10.5. Market Strategy

12. Appendix

  • 12.1. Research Methodology
  • 12.2. Research Assumptions
  • 12.3. Acronyms and Abbreviations