市場調査レポート

商品コード

1256645

デジタル世界におけるプリンテッドサイネージの未来：～2028年

The Future of Printed Signage in a Digital World to 2028

出版日: 2023年04月04日 | 発行: Smithers

| ページ情報: 英文 247 Pages | 納期: 即日から翌営業日

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概要
目次

概要

サンプル依頼リストに入れる

プリンテッドサイネージはデジタルサイネージとの競合の中で緩やかな成長を示すと予測されており、2028年には金額ベースでCAGR 0.2％の414億米ドル、印刷面積でCAGR 0.7％の104億平方メートルを記録すると予測されています。

当レポートでは、プリンテッドサイネージの市場を調査し、市場の背景、影響因子の分析、技術動向、電子サイネージからの脅威、市場規模の推移・予測、各種区分・地域別の詳細分析などをまとめています。

概要
PoSサイネージ市場：屋内および屋外
- 屋内PoSサイネージ市場
- 屋外PoSサイネージ市場
PoSサイネージ市場：製品
- ポスター（バックライト付きディスプレイを含む）
- PoPディスプレイ
- デカール/転写
- ビルボード
- バナー・フラッグ・背景幕
- 車両/フリートグラフィックス
- 企業グラフィック・展示会・見本市素材
- 建物ラップ/その他のグラフィックス
- セイル・熱気球・マーキー・その他

サイネージ市場：地域別

概要
西欧
東欧
中東
北米
ラテンアメリカ
アジア
オーストララシア

The printed signage market has been experiencing ever increasing competition from new formats of digital signage for many years. The industry is forecast to show modest growth over the next five years, reaching $41.4 billion in value by 2028.

The global market for printed signage declined by 2.2% CAGR in value (constant 2021 prices) to $40.9 billion by 2023, and by 1.4% CAGR in printed area to 10 billion square metres.

Printed signage is forecast to show modest growth in the face of competition from digital signage: 0.2% CAGR in value (constant 2021 prices) to $41.4 billion and 0.7% CAGR in printed area to 10.4 billion square metres by 2028.

Asia was the largest regional market for printed signage in 2023 with a share of global value (constant 2021 prices) of more than 38% and nearly 46% of printed area. North America and Western Europe were the next two leading regions for printed signage; North America had shares of over 28% in value and 17% in printed area, while Western Europe registered shares of 19% in value and nearly 15% in area. All three regions saw a fall in the value of the printed signage market over the last five years. The printed signage market in Asia will grow over the next five years but the other two leading regions are both forecast to see a decline in area demand and value over this period.

Our exclusive content

The printed signage market has been experiencing ever increasing competition from new formats of digital signage for many years

Since 2020, however, it has also had to contend with two new global challenges: first, the Covid-19 pandemic and then, just as most economies started their recovery from pandemic measures, escalating oil and gas prices and high inflation that resulted from the Russian invasion of Ukraine in 2022.

What will you discover?

Analysis of the challenges facing the industry, including increased competition from electronic signage, socio-economic and supply chain issues

Historic, current and forecast demand for all formats of printed signage by process, end-use sector and geographic region

Signage in a changing retail landscape and the impact of e-commerce.

The Smithers methodology

This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.

Who should buy this report?

Manufacturers of wide-format and signage print equipment
Ink and signage substrate suppliers
Print service providers
Suppliers of finishing equipment
Industry consultants, investors, and analysts

About the author

Keith Jacques is a consultant with Smithers, specialising in market research projects covering paint and coatings, print and raw materials industries. This is backed up by over 40 years' industry experience in both technical and business development roles.

Executive summary

Introduction and methodology

Introduction
Objective
Scope
Definitions
- Types of signage
- Print processes
- Printing substrates
- Geographical markets
Methodology
Glossary of terms

Market trends and drivers for printed signage

Introduction
World economic outlook
- Covid-19 pandemic and its aftermath
- War in Ukraine
- Global economies in 2022 and 2023
Urbanisation
Signage in retail environments
- In-store retail and the growth of e-commerce
- The growth of small, independent retail and convenience stores
- Seasonal marketing campaigns
- Retail in Asia
- Internet sales: 'showrooming' and 'webrooming'
Globalisation of brand identities
Technology advances
- Wide-format presses
- Media, inks, and special effects
Web-to-print platforms for inkjet

The threat of electronic signage

Introduction
Digital signage technologies
- Screens
- Projection
- E-paper
Digital signage technology trends
- Mini-LED and micro-LED
- Interactive touchless displays
Signage opportunities from digital
- Digital signage vs digital kiosks
- Digital out-of-home signage
- Interactive digital mirrors
- Digital windows
Market trends: printed vs digital
- Opportunities for printed signage
- Printed and digital in combination

Signage print process markets 2018-2028

Overview
- Digital vs analogue print processes for signage
PoS signage printing process markets
- Sheetfed offset litho
- Screen
- Inkjet
- Other print processes
- Printing inks
PoS signage substrate markets
- Substrates for indoor signage
- Substrates for outdoor signage

Signage end-use markets 2018-2028

Overview
Indoor and outdoor PoS signage markets
- Indoor PoS signage markets
- Outdoor PoS signage markets
PoS signage product markets
- Posters (inc backlit displays)
- PoP displays
- Decals/transfers
- Billboards
- Banners, flags, and backdrops
- Vehicle/fleet graphics
- Corporate graphics, exhibition, and trade show materials
- Building wraps/other graphics
- Sails, hot air balloons, marquees, other

Signage geographic markets 2018-2028

Overview
Western Europe
- France
- Germany
- Italy
- Spain
- UK
Eastern Europe
- Poland
- Russia
Middle East
- Africa
North America
- USA
- Canada
Latin America
- Brazil
- Mexico
Asia
- China
- India
- Japan
Australasia

Figures

Global Energy Price Index (2016 = 100), 2020-2022
US e-commerce as a percentage of total retail sales
Global digital signage revenue by region, 2022 (% share by value)
The world's largest billboard in Madrid, 2018
Example of a corporate video wall
Example of improved colour from E-Ink Gallery Plus signage e-paper
Interactive digital kiosk
DOOH ad spending per capita in US$ 2017-2027
Smart mirror at H&M Cos store in Beverly Hills, USA
G-Glass construction
GDP evolution by major regions, 2018-2023

Tables

Overview of World Economic Outlook, January 2023 (percentage change)
Top 25 global retailers by revenue, 2022
Comparison of Digital and Print Signage
Global PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Sheetfed offset litho: PoS/signage printing output by region, 2018-28 ($ million/million m²)
Sheetfed offset litho: PoS/signage printing output by venue, 2018-28 ($ million/million m²)
Screen: PoS/signage printing output by region, 2018-28 ($ million/million m²)
Screen: PoS/signage printing output by venue, 2018-28 ($ million/million m²)
Inkjet: PoS/signage printing output by region, 2018-28 ($ million/million m²)
Inkjet: PoS/signage printing output by venue, 2018-28 ($ million/million m²)
Examples of new wide-format inkjet printers introduced in 2022/23
Other print processes: PoS/signage printing output by region, 2018-28 ($ million/million m²)
Other print processes: PoS/signage printing output by venue, 2018-28 ($ million/million m²)
Timeline for the development of printing technology in signage 2023-28
End-use applications depending on ink type
Global PoS/signage printing output by substrate type, 2018-28 (million m²)
Global indoor PoS/signage printing output by substrate type, 2018-28 (million m²)
Global outdoor PoS/signage printing output by substrate type, 2018-28 (million m²)
Global PoS/signage printing output by product, 2018-28 (million m²)
PoS/signage printing output by venue, 2018-28 ($ million/million m²)
Indoor PoS/signage printing output by geographic market, 2018-28 ($ million/million m²)
Global indoor PoS/signage printing output by process, 2018-28 ($ million/million m²)
Outdoor PoS/signage printing output by geographic market, 2018-28 ($ million/million m²)
Global outdoor PoS/signage printing output by process, 2018-28 ($ million/million m²)
Posters (inc backlit displays): printing output by region, 2018-28 (million m²)
Temporary PoP displays: printing output by region, 2018-28 (million m²)
Semi-permanent PoP displays: printing output by region, 2018-28 (million m²)
Permanent PoP displays: printing output by region, 2018-28 (million m²)
Decals/transfers: printing output by region, 2018-28 (million m²)
Billboards: printing output by region, 2018-28 (million m²)
Banners, flags and backdrops: printing output by region, 2018-28 (million m²)
Vehicle/fleet graphics: printing output by region, 2018-28 (million m²)
Corporate graphics, exhibition and trade show materials: printing output by region, 2018-28 (million m²)
Building wraps/other graphics: printing output by region, 2018-28 (million m²)
Sails, hot air balloons, marquees, other: printing output by region, 2018-28 (million m²)
G20 countries by GDP ($ billion)
PoS/signage printing output by geographic market, 2018-28 ($ million/million m²)
Western Europe: PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Western Europe: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Western Europe: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Western Europe: PoS/signage printing output by product type, 2018-28 (million m²)
Western Europe: PoS/signage printing output by substrate type, 2018-28 (million m²)
France: economic trends, 2018-28
France: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
France: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
France: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Germany: economic trends, 2018-28
Germany: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Germany: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Germany: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Italy: economic trends, 2018-28
Italy: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Italy: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Italy: outdoor PoS/signage printing output by process type, 2014-24 (local currency million/$ million/million m²)
Spain: economic trends, 2018-28
Spain: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Spain: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Spain: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
UK: economic trends, 2018-28
UK: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
UK: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
UK: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Eastern Europe: PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Eastern Europe: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Eastern Europe: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Eastern Europe: PoS/signage printing output by product type, 2019-28 (million m²)
Eastern Europe: PoS/signage printing output by substrate type, 2018-28 (million m²)
Poland: economic trends, 2018-28
Poland: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Poland: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Poland: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Russia: economic trends, 2018-28
Russia: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Russia: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Russia: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Middle East : PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Middle East: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Middle East : outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Middle East: PoS/signage printing output by product type, 2019-28 (million m²)
Middle East: PoS/signage printing output by substrate type, 2018-28 (million m²)
Africa: PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Africa: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Africa : outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Africa: PoS/signage printing output by product type, 2019-28 (million m²)
Africa: PoS/signage printing output by substrate type, 2018-28 (million m²)
North America: PoS/signage printing output by process type, 2018-28 ($ million/million m²)
North America: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
North America: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
North America: PoS/signage printing output by product type, 2018-28 (million m²)
North America: PoS/signage printing output by substrate type, 2018-28 (million m²)
USA: economic trends, 2018-28
USA: PoS/signage printing output by process type, 2018-28 ($ million/million m²)
USA: Indoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
USA: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Canada: economic trends, 2018-28
Canada: PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Canada: Indoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Canada: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Latin America: PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Latin America: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Latin America: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Latin America: PoS/signage printing output by product type, 2018-28 (million m²)
Latin America: PoS/signage printing output by substrate type, 2018-28 (million m²)
Brazil: economic trends, 2018-28
Brazil: PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Brazil: Indoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Brazil: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Mexico: economic trends, 2018-28
Mexico: PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Mexico: Indoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Mexico: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Asia: PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Asia: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Asia: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m²)
Asia: PoS/signage printing output by product type, 2018-28 (million m²)
Asia: PoS/signage printing output by substrate type, 2018-28 (million m²)
China: economic trends, 2018-28
China: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
China: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
China: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
India: economic trends, 2018-28
India: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
India: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
India: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Japan: economic trends, 2018-28
Japan: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Japan: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Japan: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m²)
Australasia: PoS/signage printing output by process type, 2018-28 ($million/million m²)
Australasia: indoor PoS/signage printing output by process type, 2018-28 ($million/million m²)
Australasia: outdoor PoS/signage printing output by process type, 2018-28 ($million/million m²)
Australasia: PoS/signage printing output by product type, 2018-28 (million m²)
Australasia: PoS/signage printing output by substrate type, 2018-28 (million m²)