プリントサイネージの世界市場 - 市場規模・セグメント・展望・収益予測：製品タイプ別、プリント技術別、用途別、エンドユーザー別、地域別（2022年～2028年）

世界のプリントサイネージの市場規模は、2022年から2028年の予測期間中に約5％のCAGRで成長し、2028年には約500億米ドルに達すると予測されています。市場の成長を後押しする主な要因には、デジタルサイネージと比較して費用対効果が高いこと、多くの産業でプリントサイネージの利用が促進されること、プリントサイネージの導入コストの低さ、ショッピングモールや小売店での利用拡大などが挙げられます。

当レポートでは、世界のプリントサイネージ市場を調査しており、市場の概要、市場規模や予測、動向、促進要因・課題、製品タイプ別・プリント技術別・用途別・エンドユーザー別・地域別の分析、および競合情勢などを提供しています。

目次

範囲

第1章 エグゼクティブサマリー

• 世界のプリントサイネージ市場の成長実績と予測のハイライト
• 市場動向、課題、競争のハイライト
• セグメント別の市場収益シェアのハイライト

第2章 市場概要と成長に影響を与える主要な動向

• 世界のプリントサイネージ市場の分類
• 業界のバリューチェーン
• 世界のプリントサイネージ市場における主要企業のエコシステム
• 政府の規制と開発
• 市場に影響を与える主要な促進要因と課題
• COVID-19が世界のプリントサイネージ市場に与える影響
• プリントサイネージ市場の成長実績、セグメントタイプ別（2017年～2028年）
• 世界のプリントサイネージ市場の成長実績と予測（2017年～2028年）
• 主要ポイント

第3章 世界の市場セグメンテーション、製品タイプ別、成長実績、展望と予測

• 市場の定義 - 製品タイプ別セグメンテーション
• 製品タイプ別の市場収益シェア、成長実績、展望と予測（2017年～2028年）

第4章 世界の市場セグメンテーション、プリント技術別、成長実績、展望と予測

• 市場の定義 - プリント技術別セグメンテーション
• プリント技術別の市場収益シェア、成長実績、展望と予測（2017年～2028年）

第5章 世界の市場セグメンテーション、用途別、成長実績、展望と予測

• 市場の定義 - 用途別セグメンテーション
• 用途別の市場収益シェア、成長実績、展望と予測（2017年～2028年）

第6章 世界の市場セグメンテーション、エンドユーザー別、成長実績、展望と予測

• 市場の定義 - エンドユーザー別セグメンテーション
• エンドユーザー別の市場収益シェア、成長実績、展望と予測（2017年～2028年）

第7章 業界/競争分析 - 競合情勢

• 企業（競合）タイプとビジネスモデル
• 世界のプリントサイネージ市場の競合企業、ポーターのファイブフォース分析
• 市場の成長に影響を与える世界のプリントサイネージセクターの主な発展
• 世界のプリントサイネージ市場における主要な競合企業の比較、2021年
• 世界のプリントサイネージ市場における主要な競合企業の比較、製品タイプセグメント範囲別、2021年
• 世界のプリントサイネージ市場における主要な競合企業の比較、プリント技術範囲別、2021年
• 世界のプリントサイネージ市場における主要な競合企業の比較、用途範囲別、2021年
• 世界のプリントサイネージ市場における主要な競合企業の比較、エンドユーザー範囲別、2021年
• 競合情勢からの主要ポイント

第8章 主要な競合企業のプロファイル（企業概要、製品提供、SWOT分析）

• Avery Dennison Corporation
• Spandex Ltd
• IGPEA Group GmbH &Co. KG
• Orafol Europe GmbH
• Identity Group
• Lintec Corporation
• 3A Composites Holding AG.
• Signs Express
• EhKo Sign Industries KFT
• Mactac LLLC (Lintec)
• Kelly Signs and Graphics
• L&H Sign Company Inc.

第9章 地域分析と主要国市場の成長実績、展望と予測

• 主要国のマクロ経済要因比較
• 世界市場の収益シェア、成長実績、展望と予測、地域別
• 主要国の市場分析、成長実績、展望と予測
• 北米 - プリントサイネージ市場分析
• 欧州 - プリントサイネージ市場分析
• アジア太平洋 - プリントサイネージ市場分析
• ラテンアメリカ・中東・アフリカ - プリントサイネージ市場分析

第10章 業界専門家の意見/展望

• 市場の現状と将来の展望に関する業界専門家と経営幹部の注目すべき声明/引用

第11章 アナリストの提言

• 主要な機会と、機会から得られる可能性のある戦略の特定に関するアナリストの提言

第12章 付録

Market Overview

The Global Printed Signage Market is expected to witness a CAGR of ~5% during the forecast period (2022-2028) and reach ~US$ 50 Bn by 2028, owing to its cost-effectiveness compared to digital signages. This helps the small enterprises to proactively utilize printed signage as part of their marketing activities which is likely to further drive the usage of printed signages in many industries. Printed signage is a widely used form of signage solution. It is used to advertise products, provide information, attract customers and increase their knowledge about the products through billboards, banners backlit displays, etc. The ease of usage and deployment of printed signages without any operational and maintenance cost and longer lifespan is encouraging businesses and companies to adopt these solutions.

The low cost of deploying printed signage and its increasing usage across shopping malls and retail stores is likely to drive the printed signage market. According to UK Advertising Association Report 2021, UK advertisement spending increased by 24.8%, yielding the highest yearly increase on record with the use of printed signages.

The printed signage market faces a greater challenge from the digital signage solutions that provide a long-term return on investment, hence restraining the market growth of printed signages. Furthermore, digital signage is more versatile as it can display various information without needing to be replaced. According to Screen Fluency 2021 statistics, 74% of US customers get influenced by digital signage and enter stores they have never visited, and 42% of sales come from online, mobile, and social commerce sites.

Lockdown induced by the governments across the globe due to COVID-19 has disrupted the supply chain and manufacturing operation worldwide. The printed signage market had a mixed impact due to the changes in demand from various end-user industries. The outbreak of the COVID-19 pandemic resulted in a reduction in travel worldwide. This harmed the transportation and logistics industry, thus restricting the usage of outdoor printed signage. However, end users, such as healthcare, witnessed increased demand to make signages related to COVID-19 precautions.

In 2020 Caldron Graphics, an Indian provider of significant format inkjet printing technologies for indoor signages faced severe supply chain disruption as the several types of machinery imported from China resulted in decreased levels of production.

Scope of the Report

Printed Signage is being used by several companies and organizations for daily operations such as advertising, communications, and marketing, majorly across retail locations, lobbies, tradeshows, showrooms, event venues, and points of purchase.

Furthermore, the Printed Signage Market is segmented by Product Type, Print Technology, Application Type, End User, and Region. In addition, the report also covers market size and forecasts for the four major regions of the printed signage market. The revenue used to size and forecast the market for each segment is USD billion.

By Product Type

Banner and Backdrop

Corporate Graphics, Exhibition, and Trade Shows

Backlit Displays

Point of Purchase Display

Billboards

Others (Kiosk, Flags, Vehicles/Fleet Graphics)

By Print Technology

Screen

Inkjet

Sheetfed

Others (Offset Lithography, Dye Sublimation, Toner)

By Application Type

Indoor

Outdoor

By End User Segment

Banking, Financial Services, and Insurance

Retail

Transportation and Logistics

Healthcare

Sports and Entertainment

Other End Users

By Region

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Spain, Italy)

Asia Pacific (China, Japan, South Korea, India, Indonesia, Australis)

Latin America, Middle East, and Africa (LAMEA)

Key Trends by Market Segment

By Product Type: Banner and Backdrop segment holds the largest market share in 2021 of the Global Printed Signage market according to Ken Research's analysis.

Banner is one of the easiest adaptable signage and easy to install. There are several types of banners; vinyl banners, mesh banners, fabric banners, canvas banners, and others that are widely used across multiple application areas in retail, BFSI, automotive, event management, and travel industries.

Backdrops are majorly used during sporting, entertainment, and commercial events owing to the light weight of vinyl fabric backdrops, it is easy to set them up on the ground.

Billboard holds the second largest market share. Billboards are massive advertising structures used for product branding and promotion. Due to its enormous size, it is used mostly for outdoor advertising formats. They are placed in high-traffic locations, where advertisers use them to catch customer attention.

By Print Technology: The inkjet segment held the largest market share in 2021, owing to its ability to offer attractive designs.

For signs, banners, displays, and home decor, inkjet technology offers appealing design advantages, including the capacity to print on a wide range of substrates, including vinyl, paper, and polyester.

Sheetfed segment is expected to witness significant growth during the forecasted period, owing increase in investment by vendors on a sheetfed press.

In Aug 2021, Yintong Corporation signed up for the purchase of 56 multicolor RMGT 920 series sheetfed presses at China Print to be delivered and installed over the next three years. The deal for all these 56 presses was signed at China Print 2021 by Yintong with RMGT's Chinese distributor, Beijing Jia He Ding Xin Technology & Business known as Dinga.

By Application Type: Outdoor segment is expected to dominate the global printed signage market over the forecast period (2022-2030).

The growth of the outdoor segment is mainly attributed owing to the growing popularity of outdoor advertising and its reach to a larger audience.

The indoor segment is estimated to hold the second largest market share as it has brand recognition and client trust which has benefitted businesses worldwide. Point-of-purchase displays, indoor banners, backlit displays, and corporate graphics are examples of various types of indoor signage.

By End User Segment: The retail segment is expected to hold the largest market share in the global Printed Signage over the forecast period (2022-2030).

The retail sector's focus on expansion and investment in advertising and marketing is propelling the growth of printed signage in the retail segment.

Retail signage can range from backgrounds, banners, and pop-up displays to graphics and posters. Retail signage comes in a variety of forms, including both inside and external signs.

Interior retail signage is focused on getting a customer to make a purchase and direct them to the location in the stores whereas exterior retail signage is used for creating invitations. In Great Britain, the volume of retail sales rose by 5.1% in 2021, which is the strongest since 2004.

By Region: the Asia Pacific is expected to dominate the global printed signage market during the forecasted period owing to the presence of a greater number of manufacturers and an increase in the innovation of signage printers with advanced technology and sophisticated designs.

Higher penetration of retail sectors with investment in advertisement and marketing is the key factor for higher sales of printed signage in the region. The launch of new products owing to continuous innovation is likely to drive market growth. In April 2021, Colorje announced the launch of SoniQ I, a new signage printer that expanded the company's signage printer lineup. The SoniQ I is a low-investment, high-value signage printer that offers flexible printing at high speeds.

In addition, according to the Malaysian Advertisement Association, out-of-home (OOH) spending is continuously rising and is expected to account for 19% of all advertising spending in 2021.

Europe is expected to be the fastest growing region in the global printed signage market, owing to increasing spending of the retail sector on advertising and marketing.

In April 2021, Schweiter Technologies expanded its 3A Composites core materials business in Poland with the addition of Polyethylene Terephthalate foam production.

In April 2022, Orafol Group invested approx. USD 160 million to expand the production facilities in Bradenburg, to cater to the increase in demand for manufacturing products for the graphics industry, high-performance film, and industrial adhesive tapes.

Competitive Landscape

The Global Printed Signage market is highly fragmented with over 1000 players including globally diversified players, regional players as well as a large number of country-niche players having their niche in printing, advertisement, and marketing.

Large global players constitute ~5% of the market in terms of the number of competitors, while regional players hold the second largest share. Some of the major players in the market include Avery Dennison Corporation, Spandex Ltd., IGEPA Group GmbH & Co. KG, Orafol Europe GmbH, Identity Group, Lintec Corporation, 3A Composites Holding AG, Signs Express, Ehko Sign Industries KFT, Mactac LLC, Kelly Signs and Graphics, L&H Sign Company Inc., and among others.

Recent Developments Related to Major Players

In April 2022, 3A Composites strengthen its product portfolio in the Display business by becoming a 25% shareholder of Swedboard International AB via a direct capital increase.

In March 2022, Avery Dennison Corporation acquired the Linerless label technology developed by Catchpoint Ltd, a UK company based in Yorkshire, England. The deal includes the trade secrets, brand, patents, and know-how of Catchpoint.

In Aug 2021, ORAFOL Group acquired NUPRO Advanced TPU Films in South Deerfield, Massachusetts, United States. This partnership is likely to accelerate the growth of both companies by expanding production operations.

In May 2021, Spandex expanded its portfolio of films with a new collection of ImagePerfect decorative privacy glass films for application on interior and exterior windows, doors, and partitions.

Conclusion

The Global Printed Signage Market is forecasted to continue the growth that is witnessed since 2017, during the forecast period also, primarily driven by the ease of deployment of printed signages without any maintenance cost and longer lifespan. Though the market is highly competitive with over 1000 participants, few global players control the dominant share and regional players also hold a significant share.

Note: This is an upcoming/planned report, so the figures quoted here for market size estimate, forecast, growth, segment share and competitive landscape are based on initial findings and might vary slightly in the actual report. Also, any required customizations can be covered to the best feasible extent for Pre-booking clients and report delivered within maximum 2 working weeks.

Key Topics Covered in the Report

Snapshot of Global Printed Signage Market

Industry Value Chain and Ecosystem Analysis

Market size and Segmentation of the Global Printed Signage Market

Historic Growth of Overall Global Printed Signage Market and Segments

Competition Scenario of the Market and Key Developments of Competitors

Porter's 5 Forces Analysis of Global Printed Signage Industry

Overview, Product Offerings, and SWOT Analysis of Key Competitors

COVID-19 Impact on the Overall Global Printed Signage Market

Future Market Forecast and Growth Rates of the Total Global Printed Signage Market and by Segments

Market Size of Application / End User Segments with Historical CAGR and Future Forecasts

Analysis of Global Printed Signage Market

Major Production / Consumption Hubs within Each Region

Major Production/Supply and Consumption/Demand Hubs within Each Region

Major Country-wise Historic and Future Market Growth Rates of the Total Market and Segments

Overview of Notable Emerging Competitor Companies within Each Region

Leading Companies Mentioned in the Report

Avery Dennison Corporation,

Spandex Ltd.,

IGEPA group GmbH & Co. KG,

Orafol Europe GmbH,

Identity Group,

Lintec Corporation,

3A Composites Holding AG,

Signs Express,

Ehko Sign Industries KFT,

Mactac LLC,

Kelly Signs and Graphics,

L&H Sign Company Inc.

Notable Emerging Companies Mentioned in the Report

James Printing and Signs

Sabre Digital Marketing

Chnadler Inc.,

Accel Group

Kelly Signs

Galaxyxy Signage

Aqua Tints Ink

Prints.me

Printeree

Reklart

Printugo

PrinterDAO

Pager

Goodprint.com

Time Period Captured in the Report

Historical Period: 2017-2021

Forecast Period: 2022-2028F

Key Target Audience - Organizations and Entities Who Can Benefit by Subscribing This Report

Small Office, Home Office (SOHO)

Small and Medium Enterprise (SME)

Government and Large Enterprise

Printing Companies

Publishing Companies

Educational Institutions

Automotive Companies

Marketing Agencies

Frequently Asked Questions

What is the Study Period of this Market Report?

The Global Printed Signage Market is covered from 2017 - 2028 in this report, which includes a forecast for the period 2022-2028.

What is the Future Growth Rate of the Global Printed Signage Market?

The Global Printed Signage Market is expected to witness a CAGR of about 5% over the next 6 years.

What are the Key Factors Driving the Global Printed Signage Market?

The ease of deployment of printed signages without any additional maintenance cost and longer lifespan is expected to be the primary drivers of this market.

Which is the Largest Application Segment within the Global Printed Signage Market?

The outdoor segment holds the largest share of the Global Printed Signage Market.

Who are the Key Players in the Global Printed Signage Market?

Avery Dennison Corporation, Spandex Ltd., IGEA Group GmbH & Co. KG, Orafol Europe GmbH, Identity Group, Lintec Corporation, 3A Composites Holding AG, Signs Express, Ehko Sign Industries KFT, Mactac LLC, Kelly Signs and Graphics, L&H Sign Company Inc., and among others are the major companies operating in Global Printed Signage Market.

Table Of Contents

Scope:

1. Executive Summary

• 1.1 Highlights of Global Printed Signage Market Historic Growth & Forecast
• 1.2 Highlights of Market Trends, Challenges, and Competition
• 1.3 Highlights of Market Revenue Share by Segments

2. Market Overview and Key Trends Impacting Growth

• 2.1 Global Printed Signage Market Taxonomy
• 2.2 Industry Value Chain
• 2.3 The Ecosystem of Major Entities in the Global Printed Signage Market
• 2.4 Government Regulations & Developments
• 2.5 Key Growth Drivers & Challenges Impacting the Market
• 2.6 COVID-19 Impact on Global Printed Signage Market
• 2.7 Total Printed Signage Market Historic Growth by Segment Type, 2017-2028

2.7.1 By Product Type

2.7.2 By Print Technology

2.7.3 By Application Type

2.7.4 By End User

2.7.5 By Region

• 2.8 Total Global Printed Signage Market Historic Growth and Forecast, 2017-2028
• 2.9 Key Takeaways

3. Global - Market Segmentation by Product Type, Historic Growth, Outlook & Forecasts

• 3.1 Market Definition - Segmentation by Product Type
• 3.2 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Product Type, 2017-2028

3.2.1 Banner and Backdrop

3.2.2 Corporate Graphics, Exhibitions, and Trade Shows

3.2.3 Backlit Display

3.2.4 Prop Display

3.2.5 Billboards

3.2.6 Others

3.2.7 Key Takeaways from Market Segmentation by Product Type

4. Global - Market Segmentation by Print Technology, Historic Growth, Outlook & Forecasts

• 4.1 Market Definition - Segmentation by Print Technology
• 4.2 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Print Technology, 2017-2028

4.2.1 Screen

4.2.2 Inkjet

4.2.3 Sheetfed

4.2.4 Others

4.2.5 Key Takeaways from Market Segmentation by Print Technology

5. Global - Market Segmentation by Application Type, Historic Growth, Outlook & Forecasts

• 5.1 Market Definition - Segmentation by Application Type
• 5.2 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Application Type, 2017-2028

5.2.1 Indoor

5.2.2 Outdoor

5.2.3 Others

5.2.4 Key Takeaways from Market Segmentation by Application Type

6. Global - Market Segmentation by End User, Historic Growth, Outlook & Forecasts

• 6.1 Market Definition - Segmentation by End User
• 6.2 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End User, 2017-2028

6.2.1 BFSI

6.2.2 Retail

6.2.3 Transportation and Logistics

6.2.4 Healthcare

6.2.5 Other End User

6.2.6 Key Takeaways from Market Segmentation by End User

7. Industry / Competition Analysis - Competitive Landscape

• 7.1 Types of Players (Competitors) & Business Models
• 7.2 Porter's 5 Forces Analysis of Global Printed Signage Market Competitors
• 7.3 Key Developments in the Global Printed Signage Sector Impacting Market Growth
• 7.4 Comparison of Leading Competitors within Global Printed Signage Market, 2021
• 7.5 Comparison of Leading Competitors within Global Printed Signage Market by Coverage of Product Type Segments, 2021
• 7.6 Comparison of Leading Competitors within Global Printed Signage Market by Coverage of Print Technology, 2021
• 7.7 Comparison of Leading Competitors within Global Printed Signage Market by Coverage of Application Type, 2021
• 7.8 Comparison of Leading Competitors within Global Printed Signage Market by Coverage of End User, 2021
• 7.9 Key Takeaways from Competitive Landscape

8. Key Competitor Profiles (Company Overview, Product Offerings, SWOT Analysis)

• 8.1 Avery Dennison Corporation
• 8.2 Spandex Ltd
• 8.3 IGPEA Group GmbH & Co. KG
• 8.4 Orafol Europe GmbH
• 8.5 Identity Group
• 8.6 Lintec Corporation
• 8.7 3A Composites Holding AG.
• 8.8 Signs Express
• 8.9 EhKo Sign Industries KFT
• 8.10 Mactac LLLC (Lintec)
• 8.11 Kelly Signs and Graphics
• 8.12 L&H Sign Company Inc.

9. Geographic Analysis & Major Countries Market Historic Growth, Outlook, and Forecasts

• 9.1 Major Countries Comparison of Macroeconomic Factors
• 9.2 Global- Market Revenue Share, Historic Growth, Outlook and Forecasts by Geography, 2017-2028
• 9.3 Major Countries Market Analysis, Historic Growth, Outlook & Forecasts
• 9.4 North America - Printed Signage Market Analysis

9.4.1 Major Production and Consumption Hubs in North America

9.4.2 Notable Emerging Printed Signage Companies in North America

9.4.3 Market Revenue Share, Historic Growth, Outlook and Forecasts by Product Type, 2017-2028

9.4.4 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Print Technology, 2017-2028

9.4.5 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Application Type, 2017-2028

9.4.6 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End User, 2017-2028

9.4.7 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Major Countries, 2017-2028

The U.S.

Canada

Mexico

• 9.5 Europe - Printed Signage Market Analysis

9.5.1 Major Production and Consumption Hubs in Europe

9.5.2 Notable Emerging Biomarkers Companies in Europe

9.5.3 Market Revenue Share, Historic Growth, Outlook and Forecasts by Product Type, 2017-2028

9.5.4 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Print Technology, 2017-2028

9.5.5 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Application Type, 2017-2028

9.5.6 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End User, 2017-2028

9.5.7 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Major Countries, 2017-2028

Germany

The UK

France

Italy

Spain

• 9.6 Asia Pacific - Printed Signage Market Analysis

9.6.1 Major Production and Consumption Hubs in the Asia Pacific

9.6.2 Notable Emerging Green Hydrogen Companies in the Asia Pacific

9.6.3 Market Revenue Share, Historic Growth, Outlook and Forecasts by Product Type, 2017-2028

9.6.4 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Print Technology, 2017-2028

9.6.5 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Application Type, 2017-2028

9.6.6 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End User, 2017-2028

9.6.7 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Major Countries, 2017-2028

China

Japan

India

Australia

South Korea

• 9.7 LAMEA - Printed Signage Market Analysis

9.7.1 Major Production and Consumption Hubs in LAMEA

9.7.2 Notable Emerging Green Hydrogen Companies in LAMEA

9.7.3 Market Revenue Share, Historic Growth, Outlook and Forecasts by Product Type, 2017-2028

9.7.4 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Print Technology, 2017-2028

9.7.5 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Application Type, 2017-2028

9.7.6 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End User, 2017-2028

9.7.7 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Major Region, 2017-2028

Latin America

The Middle East

Africa

10. Industry Expert's Opinions/Perspectives

• 10.1 Notable Statements/Quotes from Industry Experts and C-Level Executives on Current Status and Future Outlook of the Market

11. Analyst Recommendation

• 11.1 Analyst Recommendations on Identified Major Opportunities and Potential Strategies to Gain from Opportunities

12. Appendix

• 12.1 Research Methodology - Market Size Estimation, Forecast, and Sanity Check Approach
• 12.2 Sample Discussion Guide
• 12.3 Disclaimer