米国の飲料市場の展望 (2023年)：インフレ・ホームデリバリー・健康ハロー効果・その他の動向

当レポートでは、米国の飲料市場を調査し、市場概要、COVID-19の消費者への影響、主要動向、売上予測、飲料タイプ別の詳細分析、重要機会の分析などをまとめています。

目次

第1章 エグゼクティブサマリー

第2章 COVID-19：消費者への影響

• ハイライト
• COVID-19への曝露に関する懸念は依然として残る
• 食品への影響
• 飲酒パターン：ボトル入り飲料水の消費量が最も増加
• 家庭での料理の割合が依然として比較的高い

第3章 概要

• 飲料小売売上の予測
• 流通動向
• スナッキング
• コンビニエンスストア：パンデミック後の回復を維持

第4章 飲料の動向

• 本物の乳製品の特性を備えた代替品
• 「HEALTHIER-FOR-YOU」あなたにとってより健康的なもの
• 「HEALTHIER-FOR-KIDS」子供にとってより健康的なもの
• 五感の刺激
• ゲームプレイヤーをターゲットに
• CBD配合
• ハードドリンク
• 有利なパートナーシップ
• インフレによるプライベートブランドの急上昇
• ESGの受容

第5章 ボトル入り飲料水および強化飲料水

• 売上予測
• 消費者洞察
• 重要機会

第6章 炭酸ソフトドリンク

• 売上予測
• 消費者洞察
• 重要機会

第7章 コーヒー・RTDコーヒー

• 売上予測
• 消費者洞察
• 重要機会

第8章 乳製品・代替乳飲料

• 売上予測
• 消費者洞察
• 重要機会

第9章 エネルギードリンク・スポーツドリンク

• 売上予測
• 消費者洞察
• 重要機会

第10章 ジュース

• 売上予測
• 消費者洞察
• 重要機会

第11章 ティー・RTDティー

• 売上予測
• 消費者洞察
• 重要機会

Combining Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, U.S. Beverage Market Outlook 2023 is the go-to source for a complete understanding of the U.S. packaged beverage market. This broad-based report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the food market.

U.S. Beverage Market Outlook 2023 focuses on the market for selected packaged beverage products sold to consumers in the United States through retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales channels such as online and mail order. Market size data are provided at the retail sales level for 2017-2022 and projections are provided for 2023-2027.

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

BEVERAGE RETAIL SALES FORECAST

BEVERAGE TRENDS

Private Label Surges Due to Inflation

Alternatives with Real Dairy Attributes

Healthier-For-You

Reduced or Zero Sugar

Excite The Senses

Target Gamers

Hard Beverages

Embrace ESG

Figure 1-1. Beverage Market Trends

SCOPE

METHODOLOGY

CHAPTER 2: COVID-19 EFFECTS ON CONSUMERS

HIGHLIGHTS

CONCERNS ABOUT COVID-19 EXPOSURE REMAIN

Table 2-1. Coronavirus Health Concerns: "I am concerned about the…", 2020-2022 (% of respondents)

IMPACT ON FOOD

Concerns About High Prices and Shortages

Table 2-2. Concerns about Rising Prices by Product Category, 2021, 2022 (percent of consumers)

Table 2-3. Consumer Price Index for Food at Home Categories, February 2023, May 2023 (year-over-year percent change)

Table 2-4. Concerns about Rising Food Prices, 2021-2022 (percent of consumers)

Concerns About Shortages

Table 2-5. Concerns about Shortages by Selected Product Category, 2021-2022 (percent of consumers)

Table 2-6. Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)

Consumers Still Stockpiling

Table 2-7. "If a food item is on sale, I buy multiple units to stock up," 2012-2022 (percent of US adults who agree completely)

Table 2-8. Separate Freezer Owned or Purchased in Last 12 Months, 2012-2022 (percent of US households)

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DRINKING PATTERNS: PANDEMIC BOOSTS BOTTLED WATER CONSUMPTION MOST

Figure 2-1. Buying More Because of the Pandemic, 2021-2022 (percent of adults)

HOME COOKING REMAINS RELATIVELY HIGH

Table 2-9. Home Cooking Behaviors, Agree Completely, 2012-2022 (percent of US adults)

• BOOSTED ONLINE GROCERY SHOPPING ACTIVITY CONTINUING THROUGH

Activity Spiked in 2020 during the Early Part of the Pandemic

Table 2-10. Coronavirus Food Purchase Habits: "Because of the coronavirus, I am…", 2020-2021 (percent of consumers)

• Many Have Continued Ordering More Groceries Online in 2021 and

Figure 2-2. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021-2022 (percent of consumers)

• EFFECTS ON WORK HAVE CONTINUED IN 2021 AND

Figure 2-3. Coronavirus Changes to Work Patterns, 2021-2022 (percent of consumers)

• And Continue in

Table 2-11. "Are You Set Up to Do Your Usual Paid Work From Home - Whether Ordinarily, Part-Time, or When Necessary?" by Gender, Age, Income, & Children at Home, 2021-2023 (% of respondents who work full- or part-time)

Changes in Work From Home Frequency

Table 2-12. Changes in Work From Home Frequency, 2020 & 2022 (% of employed respondents who are set up to work from home & said yes)

CHAPTER 3: OVERVIEW

BEVERAGE RETAIL SALES FORECAST

Inflation Easing But Has Driven Dollar Sales

Future Outperformers: Dairy Alternatives, Energy & Sports Drinks, Bottled Water

Table 3-1. US Retail Dollar Sales by Top Beverage Categories, 2017, 2022-2027P (million dollars and percent)

Post-Pandemic: Dollar Sales Surge, Demand Suffers

Table 3-2. US Retail Dollar Sales by Top Beverage Categories, 2019, 2020, 2021, 2022 (million dollars and percent)

Table 3-3. US Retail Dollar and Volume Sales by Top Beverage Categories, 2019, 2020, 2021, 2022 (percent change)

Food and Beverage Sales Shift Back to Foodservice But Food Retail Still High

DISTRIBUTION TRENDS

E-Commerce and Grocery Delivery

Table 3-4. Purchased Groceries Over Internet in Last 30 days, 2012-2022 (percent of US adults)

Faster Home Delivery

Autonomous Delivery

Drone Delivery

In-Home Delivery

On-Demand Delivery

Instacart Helps Retailers Drive Sales, Save Customers Money

SNACKING

Frequency of Snacking and Reasons for Snacking

Figure 3-1. Frequency of and Reasons for Snacking, 2022 (percent of consumers)

Snacking Highest in the Afternoon

Figure 3-2. When Snacks and Meals Are Eaten, 2022 (percent of consumers)

Fruit Most Preferred in Morning, Savory/Salty and Sweet Treats at Night

Figure 3-3. Preferred Snacks in Morning and Evening/Late Night, 2022 (percent of consumers that snacks in morning or evening)

CONVENIENCE STORES MAINTAIN POST-PANDEMIC RECOVERY

CHAPTER 4: BEVERAGE TRENDS

ALTERNATIVES WITH REAL DAIRY ATTRIBUTES

Dairy-Free, Plant-Based

Table 4-1. Prevalence of Plant-Forward Eating Habits/Diet Control, 2019 - 2022 (percent of consumers)

Animal-Free Dairy

HEALTHIER-FOR-YOU

Reduced or Zero Sugar

Avoiding or Limiting Sugar Intake

Figure 4-1. Avoiding or Limiting Sugars, 2022 (percent of consumers)

Reasons for Avoiding or Limiting Sugar Intake

Figure 4-2. Reasons for Avoiding or Limiting Sugars, 2022 (percent of consumers)

Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners

Figure 4-3. Preferences for Sweeteners, 2022 (percent of consumers)

Table 4-2. Preferences for Sweetener Types, 2022 (percent of consumers)

HEALTHIER-FOR-KIDS

EXCITE THE SENSES

TARGET GAMERS

CBD-INFUSED

HARD BEVERAGES

PARTNERSHIPS ADVANTAGEOUS

PRIVATE LABEL SURGES DUE TO INFLATION

Table 4-3. Selected Private Label Department Dollar Sales Growth, 2021-2022 (percent change)

Table 4-4. Consumption Rates in last 6 months for Selected Store Brand Beverages, 2012-2022 (percent of US households)

EMBRACE ESG

Food Waste

Clean Water and Conservation

Social Causes

Sustainability

Packaging

Beverage Packaging Recyclability a Top Consumer Priority

iv

Figure 4-4. Sustainable or Eco-friendly Packaging Traits Especially Appealing to Consumers, 2022 (percent of consumers)

Plastic Bottles Still Recycled Most

Table 4-5. Items Recycled or Reused in Last 30 Days, 2012-2022 (percent of adults)

Consumer Opinions on Sustainability

Figure 4-5. Consumer Thoughts on Sustainability, 2022 (percent of consumers)

Despite Environmental Concerns Plastic Bottles Still Very Popular

Table 4-6. Consumption Rates for Carbonated Beverages by Packaging Form, 2012-2022 (percent of adults that drink carbonated beverages)

CHAPTER 5: BOTTLED AND ENHANCED WATERS

SALES OUTLOOK

• Market to Exceed $37 Billion in

Table 5-1. Bottled and Enhanced Water Retail Sales, 2017-2027 (million dollars, million gallons, and percent change)

Segment Sales

Figure 5-1. Bottled and Enhanced Water Retail Sales Dollar Share: By Category and Segment 2020, 2022 (percent)

Table 5-2. Bottled and Enhanced Water Retail Sales: By Segment, 2016-2027 (million dollars and percent change)

CONSUMER INSIGHTS

Pandemic Boosts Bottled Water Consumption Most

Figure 5-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)

Consumer Preferences - Still Water Unflavored; Sparkling Water/Seltzer Flavored

Table 5-3. Consumption Rates for Bottled Water, 2021-2022 (percent of households)

Still Water Consumed Far More than Sparkling or Seltzer

Table 5-4. Drinks/Glasses of Bottled Water in Last 7 Days 2021-2022 (percent of households that drink bottled water)

Water Filter Ownership Remains High After 2020 Spike

Table 5-5. Water Filter Ownership, 2012-2022 (percent of households)

Hard Seltzer Slows but Gains Continue

Table 5-6. Consumption Rates for Flavored Alcoholic Beverages/Coolers 2012-2022 (percent of adults)

KEY OPPORTUNITIES

Healthier-For-You

Excite the Senses

Embrace ESG

CBD-Infused

Hard Seltzers/Waters

CHAPTER 6: CARBONATED SOFT DRINKS

SALES OUTLOOK

• Market Nearly $62 Billion in

Table 6-1. Carbonated Beverage Retail Sales, 2017-2027 (million dollars, million 1.5 gallon equivalents, and percent change)

Category Sales

Figure 6-1. Carbonated Beverage Retail Dollar Sales Share by Segment, 2019-27 (percent of total)

Table 6-2. Carbonated Beverage Retail Sales by Segment, 2016-2027 (million dollars and percent change)

CONSUMER INSIGHTS

Diet Soda Consumption Gets Pandemic Boost

Table 6-3. Consumption Rates for Carbonated Beverages, 2012-2022 (percent of adults)

Figure 6-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)

Plastic Bottles Still Very Popular Despite Environmental Concerns

Table 6-4. Consumption Rates for Carbonated Beverages by Packaging Form, 2012-2022 (percent of adults that drink carbonated beverages)

Diet Cola Drinkers Consumer More

Table 6-5. Glasses of Selected Carbonated Beverages Drunk in Last 7 Days, 2012-2022 (percent of adults that drinks regular and diet colas)

Selected Differences Among Coca-Cola, Coke Zero Sugar, and Diet Coke Drinkers

Table 6-6. Demographic Characteristics of Coke Classic, Coke Zero Sugar, and Diet Coke Drinkers, 2022 (Index)

KEY OPPORTUNITIES

Excite the Senses

Healthier-For-You

Embrace ESG

Hard Soda

CBD-Infused

CHAPTER 7: COFFEE AND READY-TO-DRINK COFFEE

SALES OUTLOOK

• Market to Exceed $22 Billion in

Table 7-1. Coffee Retail Sales, 2017-2027 (million dollars, million ounces, and percent change)

Category/Segment Sales

Figure 7-1. Coffee Retail Dollar Shares by Category and Segment, 2022-2027 (percent of total)

Table 7-2. Coffee Retail Sales: By Segment, 2016-2027 (million dollars and percent change)

CONSUMER INSIGHTS

Ground Coffee Consumed Most; RTD Coffee Gaining

Table 7-3. Consumption Rates for Coffee Segments, 2012-2022 (percent of households)

Pandemic Boosts Bottled Water Consumption Most

Figure 7-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)

Single-Serve Pods Continue to Gain; Loose Grinds Preferred Most

Table 7-4. Forms of Ground Coffee Used Most Often, 2012-2022 (percent of households that drink ground coffee)

vi

Unflavored Ground and Whole Bean Coffee Overwhelmingly Preferred

Table 7-5. Flavor of Ground Coffee Drunk Most Often, 2012-2022 (percent of households that drink ground coffee)

Coffee Consumption Keeps Rising

Table 7-6. Cups of Ground Coffee (Regular or Decaf) Drunk Per Average Day, 2012-2022 (percent of households that drink ground coffee)

Coffee Appliance Sales Boosted by At-Home Consumption

Table 7-7. Coffee Appliances Bought in Last 12 Months, 2012-2022 (percent of households)

KEY OPPORTUNITIES

Healthier-For-You

Excite the Senses

Coffee Shop Experience At Home

Single-Serve Options Beyond Pods

Hard Coffee

Embrace ESG

CHAPTER 8: DAIRY AND DAIRY ALTERNATIVE BEVERAGES

SALES OUTLOOK

• Total Market to Exceed $33 Billion in

Table 8-1. Dairy and Dairy Alternative Beverages Retail Sales, 2017-2027 (million dollars and percent change)

Volume Sales

Table 8-2. Dairy and Dairy Alternative Beverages Market Retail Volume Sales, 2017-2027 (million pints)

Category and Segment Sales

Figure 8-1. Dairy vs. Dairy Alternative Beverages Retail Dollar Shares, 2022, 2027 (percent of total)

Table 8-3. Dairy and Dairy Alternative Beverages Retail Sales: By Category and Segment, 2016-2027 (million dollars and percent change)

CONSUMER INSIGHTS

Pandemic Boosts Bottled Water Consumption Most

Figure 8-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)

Dominant Dairy Milk Consumption Decreasing; Milk Alternatives Increasing

Table 8-4. Consumption Rates for Dairy and Dairy Alternative Beverages, 2012-2022 (percent of households)

2% and Whole Preferred Most by Milk Drinkers

Table 8-5. Kind of Milk Consumed in Last 6 Months, 2012-2022 (percent of households that drink fresh milk)

Organic Milk Consumption at Record High; Remains a Niche

Table 8-6. Type of Milk Consumed in Last 6 Months, 2012-2022 (percent of households that drink milk)

Plastic Jugs Still Most Popular Milk Package by Far

Table 8-7. Milk Package Used in Last 6 Months, 2012-2022 (percent of households that drink milk)

Oat Milk Gains But Almond Milk Still Dominant

Table 8-8. Type of Non-Dairy Milk Alternatives Consumed in Last 6 Months, 2016-2022 (percent of households that drink non-dairy milk alternatives)

KEY OPPORTUNITIES

Alternatives with Real Dairy Attributes

Animal-Free Dairy

Healthier-For-You

Healthier-For-Kids

Excite the Senses

Mindful Indulgence

Embrace ESG

CHAPTER 9: ENERGY AND SPORTS DRINKS

SALES OUTLOOK

• Market to Approach $46 Billion by

Table 9-1. Energy and Sports Drinks Retail Sales, 2017-2027 (million dollars, million ounces, and percent change)

Category and Segment Sales

Figure 9-1. Energy vs. Sports Drinks Retail Dollar Shares, 2022-2027 (percent of total)

Table 9-2. Energy and Sports Drinks Retail Sales: By Segment, 2016-2027 (million dollars and percent change)

CONSUMER INSIGHTS

Low Penetration for Energy Drinks Especially

Table 9-3. Consumption Rates for Energy Drinks/Shots and Sports Drinks, 2012-2022 (percent of adults)

Pandemic Boosts Bottled Water Consumption Most

Figure 9-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)

Drinks Dominate, Shots Remain Smaller Niche

Table 9-4. Forms of Energy Drinks/Shots Drunk, 2012-2022 (percent of adults that drinks energy drinks/shots)

Similar Consumption Patterns for Energy and Sports Drinks

Table 9-5. Number of Energy Drinks/Shots Drunk in Last 30 Days, 2012-2022 (percent of adults that drinks energy drinks/shots)

Table 9-6. Number of Sports Drinks Drunk in Last 30 Days, 2012-2022 (percent of adults that drinks sports drinks)

KEY OPPORTUNITIES

Healthier-For-You

Rapid Hydration

Excite the Senses

Mindful Indulgence

Embrace ESG

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CHAPTER 10: JUICES

SALES OUTLOOK

• Market Declining to About $21 Billion in

Table 10-1. Juice Retail Sales, 2017-2027 (million dollars, million ounces, and percent change)

Category Sales

Figure 10-1. Juices Retail Dollar Shares by Category, 2019-2022 (percent of total)

Table 10-2. Juice Market Retail Dollar Sales by Category, 2016-2027 (million dollars and percent change)

CONSUMER INSIGHTS

Traditional Juice Consumption Continues Declines

Table 10-3. Consumption Rates for Juices by Product, 2012-2022 (percent of US households)

Pandemic Boosts Bottled Water Consumption Most

Figure 10-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)

OJ Plastic Jugs and Glass Bottles Gain Over Cartons

Table 10-4. Package Type of Orange Juice Drunk in Last 6 Months, 2012-2022 (percent of households that drink orange juice)

Most Households Drink Only 1-2 Glasses of OJ Daily

Table 10-5. Glasses of Orange Juice Drunk by Household on Average Day, 2012-2022 (percent of households that drink orange juice)

Cranberry Makes Gains; Apple Remains Favorite

Table 10-6. Flavors of Other Fruit Juices/Drinks Drunk Most Often, 2012-2022 (percent of households that drink other fruit juices/drinks)

Most Households Drink Only 1-2 Glasses of Other Fruit Juice/Drinks Daily

Table 10-7. Glasses of Other Fruit Juices/Drinks Drunk by Household on Average Day, 2012-2022 (percent of US households that drink other fruit juices/drinks)

KEY OPPORTUNITIES

Healthier-For-You

Healthier-For-Kids

Hard Juices

Excite the Senses

Leverage Snacking Trend

Embrace ESG

CBD-Infused

CHAPTER 11: TEA AND READY-TO-DRINK TEA

SALES OUTLOOK

• Market to Approach $11 Billion in

Table 11-1. Tea and RTD Tea Retail Sales, 2017-2027 (million dollars, million ounces, and percent change)

2023 © Packaged Facts ix

Category and Segment Sales

Figure 11-1. Tea and RTD Tea Category and Segment Retail Dollar Shares, 2022, 2027 (percent of total)

Table 11-2. Tea and RTD Tea Retail Sales by Segment, 2016-2027 (million dollars and percent change)

CONSUMER INSIGHTS

Despite Declines Tea Bags Still Most Popular

Table 11-3. Consumption Rates for Tea, 2012-2022 (percent of households)

Pandemic Boosts Bottled Water Consumption Most

Figure 11-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)

Caffeinated Overwhelmingly Preferred by Tea Drinkers

Table 11-4. Type of Tea Drunk in Last 6 Months, 2012-2022 (percent of households that drink tea bags/packages)

Regular Size Bags Overwhelmingly Preferred Format

Table 11-5. Form of Tea Drunk in Last 6 Months, 2012-2022 (percent of households that drink tea bags/packages)

Herbal Tea Consumption Increases Over Last Three Years

Table 11-6. Flavor of Tea Drunk in Last 6 Months, 2012-2022 (percent of households that drink tea bags/packages)

Most Hot Tea Drinkers Drink 1-2 Cups Daily

Table 11-7. Cups of Tea Drunk by Household on Average Day, 2012-2022 (percent of households that drink tea bags/packages)

Flavored RTD Iced Tea Overwhelmingly Preferred

Table 11-8. Type of RTD Iced Tea/Kombucha Drunk Most Often, 2012-2022 (percent of adults that drink RTD iced tea/kombucha)

Most Consume 1-2 RTD Teas Weekly; Relatively High Percentage Drink 9+

Table 11-9. Drinks/Glasses of RTD Tea/Kombucha Drunk by Household in Last 7 Days, 2012-2022 (percent of households that drink RTD tea/kombucha)

KEY OPPORTUNITIES

Healthier-For-You

Excite the Senses

CBD-Infused

Hard Teas

Embrace ESG