ブレインヘルスサプリメントの世界市場（2024年～2031年）

世界のブレインヘルスサプリメントの市場規模は、予測期間（2024年～2031年）に7.3%のCAGRで成長すると予測されています。 市場拡大を後押しする主な要因は、メンタルヘルス問題に対する消費者の意識の高まりと、天然素材やハーブを使用した健康食品の利用拡大です。

市場力学

うつ病の有病率の増加

自殺を含む深刻な影響を及ぼす可能性のある精神疾患であるうつ病を患う人が世界的に増加しています。ビタミンB群、ハーブエキス、オメガ3脂肪酸からなる脳の健康のためのサプリメントは、効果的な治療法です。2023年3月の世界保健機関（WHO）によると、うつ病は広く蔓延している精神障害であり、世界中で成人の約5％が罹患しています。男女ともにうつ病を経験する可能性がありますが、女性の方が若干罹患率が高いことに注意することが重要です。さらに、うつ病は自殺の主な原因であり、年間70万人以上が死亡していることから、深刻な結果をもたらす可能性があります。軽症、中等症、重症のうつ病患者には効果的な治療法があります。

認知機能低下への懸念と意識の高まり

認知症や関連する認知疾患に関連して、脳の健康や認知機能に関する知識が深まるにつれて、ブレインヘルスサプリメントなどの予防法を求める人が増えています。2023年12月の米国国立衛生研究所（National Institute of Health（gov.））によると、65歳以上の人口における認知症の世界的有病率は0.8％～6.4％と推定され、欧州連合（EU）では90歳時の有病率が28.5％という驚異的な数字となっています。世界保健機関（WHO）によれば、現在、世界全体で約5,000万人が認知症を患っており、この数は2050年までに3倍になると予想されています。認知症の影響は本人だけにとどまらず、家族、介護者、ヘルスケアシステムに大きな負担をかけ、生産性の低下、医療費の増加、精神的・肉体的負担の増大につながります。

市場セグメンテーション

世界のブレインヘルスサプリメント市場を詳細に分析した結果、製品別、用途別、流通チャネル別に以下のように区分しました：

• 製品別では、市場は天然分子、ハーブエキス、ビタミン＆ミネラルに細分化されます。
• 用途別では、記憶力強化、注意力・集中力、抑うつ・気分、睡眠・回復、老化防止・長寿、ストレス・不安、集中力、その他（脳の老化・認知機能低下予防、一般的認知機能強化・神経保護、脳の健康維持）に細分化されます。
• 流通チャネル別に見ると、市場はオンライン小売、薬局・ドラッグストア、健康・ウェルネスストア、スーパーマーケット・ハイパーマーケット、フィットネス・ウェルネスセンター、その他（コンビニエンスストア・ガソリンスタンド、オンライン専門小売）に細分化されます。

記憶力強化が最大セグメントとして台頭と予測

ブレインヘルスサプリメント市場は、用途に基づき、記憶力強化、注意力・集中力、抑うつ・気分、睡眠・回復、老化防止・長寿、ストレス・不安、集中力、その他（脳の老化・認知機能低下予防、一般的認知機能強化・神経保護、脳の健康維持）に細分化されます。このうち、記憶力強化のサブセグメントが市場で最大のシェアを占めると予想されます。同分野の成長を支える主な要因としては、以下のような需要の増加が挙げられます。米国国立衛生研究所（National Institute of Health）によると、2023年2月には、2050年までに世界人口の6分の1が65歳以上になると予測されているため、高齢化がかつてないほど加速しています。中国の高齢化は急速に進んでおり、2040年までに60歳以上の人口は4億200万人になると予測されています。最近の研究では、中国の高齢者3,877万人、つまり人口の15.5％が軽度の認知障害を持っていると推定されています。主観的認知機能低下（SCD）は認知機能障害の一種であり、アルツハイマー病やその他の精神障害に関連しています。鎌状赤血球症（SCD）の発症率は年齢とともに上昇し、45～64歳のアメリカ人成人の10.8％がSCDであるのに対し、64歳を超えると11.7％がSCDです。一般的に、SCDの罹患率は65～74歳では60～64歳、75歳以上よりも低くなっています。75歳以上で認知機能障害を患っている場合、死亡や衰弱のリスクが高まります。認知機能不全はさらに他の健康問題を引き起こす可能性があります。

ハーブエキス検出サブセグメントがかなりの市場シェアを占める

消費者は、合成成分に対する懸念や、より安全な植物由来の代替品への欲求から、天然やハーブのサプリメントにシフトしています。その結果、天然素材やハーブのサプリメントに対する需要が高まっており、それに応じて各社はこの需要の高まりに対応するため、革新的な新製品を発売しています。例えば、2023年9月、植物抽出物メーカーのBiotropics Malaysia Berhadは、脳の健康をサポートすることが臨床的に示された新しいBioKesum葉エキスを発売しました。マレーシアの熱帯植物バイオケサムから抽出されたバイオケサム葉エキスは、二重盲検プラセボ対照臨床試験において、記憶力、実行機能、BDNFレベルの改善を示しました。

地域別展望

世界のブレインヘルスサプリメント市場は、北米（米国、カナダ）、欧州（英国、イタリア、スペイン、ドイツ、フランス、その他欧州）、アジア太平洋（インド、中国、日本、韓国、その他アジア太平洋）、世界のその他の地域（中東とアフリカ、ラテンアメリカ）を含む地域別にさらに細分化されます。

アジア太平洋における消費者の意識と需要の高まり

消費者は、全体的な健康維持における栄養と補助食品の重要性をより意識するようになったため、認知機能を高め、加齢による衰えと闘うための栄養補助食品を求めています。2023年7月の米国国立衛生研究所（National Institute of Health（gov.））によると、サプリメント使用の普及率は過去20年間で顕著な上昇を見せており、世界の栄養補助食品市場は2021年には約1,520億米ドルの規模になると推定されています。予測によると、市場は2028年までに3,000億米ドルに達する見込みです。さらに、この分野の調査も著しい成長を遂げており、2012年～2022年の間にPubMedを通じて発表された栄養補助食品に関する論文は6万9,000件を超えています。栄養補助食品の売上は、COVID-19の大流行により2020年初頭に大幅な増加を経験し、その結果2018年から2020年の間に50%急増し、2020年には売上高が2,200億米ドルを突破しました。

世界のブレインヘルスサプリメントの地域別市場成長率（2024～2031年）

北米が主要市場シェアを占める

全地域の中で、北米が大きなシェアを占めているのは、以下のような需要の高まりによるものです。習慣と神経疾患との関連性に対する意識の高まりにより、予防医療製品、特に脳の健康を促進し認知能力を高めるサプリメントに対するニーズが高まっています。2023年5月の米国国立衛生研究所（National Institute of Health（gov.））によると、脳卒中や認知症を含む神経疾患は、世界的に多大な直接的・間接的コストを引き起こしています。例えば、脳卒中だけで年間約9,000億米ドル、認知症では2019年に1兆3,000億米ドルの費用がかかっています。一般人口の20％以上が罹患している睡眠障害は、機能低下やウェルビーイングの低下につながり、その結果、経済協力開発機構（OECD）加盟5カ国全体で年間約7,000億米ドルの経済コストがかかると推定されています。さらに、睡眠障害は神経疾患や精神疾患の発症リスクの上昇につながり、他の神経疾患の経過を悪化させ、さらなる間接的コストにつながる可能性があります。

世界のブレインヘルスサプリメント市場に参入している主要企業には、ハーバライフ・インターナショナル・オブ・アメリカ、NOWヘルス・グループ、ネスレ・ヘルスサイエンス、ファイザー、レキットベンキーザーなどがあります。市場競争力を維持するため、提携、合併、買収などの戦略を適用して事業拡大や製品開拓に注力する企業が増えています。例えば、Nutricia社は、脳の変化やシナプスに関連した記憶力の低下をターゲットにしたSouvenaidを米国市場に投入しました。Souvenaid独自のフォーミュラであるFortasyn Connectは、シナプスをサポートするために適切な栄養素を適切なレベルで提供するもので、他の記憶サプリメントにはないユニークな組み合わせです。

目次

第1章 レポート概要

• 業界の現状分析と成長ポテンシャルの展望
• 調査方法とツール
• 市場内訳
  • セグメント別
  • 地域別

第2章 市場概要と洞察

• 調査範囲
• アナリストの洞察と現在の市場動向
  • 主な調査結果
  • 推奨事項
  • 結論

第3章 競合情勢

• 主要企業分析
• Abbot
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• Amway Corp.
  • 会社概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• BMD, Inc.
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• 主要戦略分析

第4章 市場セグメンテーション

• ブレインヘルスサプリメントの世界市場：製品別
  • 天然分子
  • ハーブエキス
  • ビタミン・ミネラル
• ブレインヘルスサプリメントの世界市場：用途別
  • 記憶力強化
  • 注意力・集中力
  • 抑うつ・気分
  • 睡眠・回復
  • 老化防止・長寿
  • ストレス・不安
  • 集中力
  • その他（脳の老化・認知機能低下予防、一般的認知機能強化・神経保護、脳の健康維持）
• ブレインヘルスサプリメントの世界市場：流通チャネル別
  • オンライン小売
  • 薬局・ドラッグストア
  • 健康・ウェルネスストア
  • スーパーマーケットとハイパーマーケット
  • フィットネス・ウェルネスセンター
  • その他（コンビニエンスストアとガソリンスタンド、専門オンライン小売）

第5章 地域分析

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • イタリア
  • スペイン
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• 世界のその他の地域

第6章 企業プロファイル

• BioSchwartz
• Bountiful Co.
• GNC Holdings, LLC
• Hain Celestial Group, Inc.
• Herbalife International of America, Inc.
• Irwin Naturals
• Life Extension Foundation Buyers Club, Inc.
• Nestle Health Science
• NOW Health Group, Inc.
• NUTRAMARKS, INC.
• Pfizer Inc.
• Pharmavite LLC
• Pure Encapsulations
• Reckitt Benckiser group
• Swisse
• Vitabiotics Ltd
• Vytalogy Wellness, L.L.C.

LIST OF TABLES

• 1.GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
• 2.GLOBAL NATURAL MOLECULES BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 3.GLOBAL HERBAL EXTRACT BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 4.GLOBAL VITAMINS & MINERALS BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 5.GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
• 6.GLOBAL BRAIN HEALTH SUPPLEMENTS FOR MEMORY ENHANCEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 7.GLOBAL BRAIN HEALTH SUPPLEMENTS FOR ATTENTION & FOCUS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 8.GLOBAL BRAIN HEALTH SUPPLEMENTS FOR DEPRESSION & MOOD MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 9.GLOBAL BRAIN HEALTH SUPPLEMENTS FOR SLEEP & RECOVERY MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 10.GLOBAL BRAIN HEALTH SUPPLEMENTS FOR ANTI-AGING & LONGEVITY MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 11.GLOBAL BRAIN HEALTH SUPPLEMENTS FOR STRESS & ANXIETY MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 12.GLOBAL BRAIN HEALTH SUPPLEMENTS FOR FOCUS AND CONCENTRATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 13.GLOBAL BRAIN HEALTH SUPPLEMENTS FOR OTHER APPLICATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 14.GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
• 15.GLOBAL BRAIN HEALTH SUPPLEMENTS IN ONLINE RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 16.GLOBAL BRAIN HEALTH SUPPLEMENTS IN PHARMACIES AND DRUGSTORES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 17.GLOBAL BRAIN HEALTH SUPPLEMENTS IN HEALTH AND WELLNESS STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 18.GLOBAL BRAIN HEALTH SUPPLEMENTS IN SUPERMARKETS AND HYPERMARKETS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 19.GLOBAL BRAIN HEALTH SUPPLEMENTS IN FITNESS AND WELLNESS CENTERS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 20.GLOBAL BRAIN HEALTH SUPPLEMENTS IN OTHER DISTRIBUTION CHANNELS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 21.GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 22.NORTH AMERICAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
• 23.NORTH AMERICAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
• 24.NORTH AMERICAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
• 25.NORTH AMERICAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
• 26.EUROPEAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
• 27.EUROPEAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
• 28.EUROPEAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
• 29.EUROPEAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
• 30.ASIA-PACIFIC BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
• 31.ASIA-PACIFIC BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
• 32.ASIA-PACIFIC BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
• 33.ASIA-PACIFIC BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
• 34.REST OF THE WORLD BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 35.REST OF THE WORLD BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
• 36.REST OF THE WORLD BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
• 37.REST OF THE WORLD BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)

LIST OF FIGURES

• 1.GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY PRODUCT, 2023 VS 2031 (%)
• 2.GLOBAL NATURAL MOLECULES BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 3.GLOBAL HERBAL EXTRACT BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 4.GLOBAL VITAMINS & MINERALS BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 5.GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY APPLICATION, 2023 VS 2031 (%)
• 6.GLOBAL BRAIN HEALTH SUPPLEMENTS MEMORY ENHANCEMENT MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 7.GLOBAL BRAIN HEALTH SUPPLEMENTS ATTENTION & FOCUS MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 8.GLOBAL BRAIN HEALTH SUPPLEMENTS DEPRESSION & MOOD MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 9.GLOBAL BRAIN HEALTH SUPPLEMENTS SLEEP & RECOVERY MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 10.GLOBAL BRAIN HEALTH SUPPLEMENTS ANTI-AGING & LONGEVITY MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 11.GLOBAL BRAIN HEALTH SUPPLEMENTS STRESS & ANXIETY MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 12.GLOBAL BRAIN HEALTH SUPPLEMENTS FOCUS AND CONCENTRATION MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 13.GLOBAL BRAIN HEALTH SUPPLEMENTS BY OTHER APPLICATION MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 14.GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY DISTRIBUTION CHANNEL, 2023 VS 2031 (%)
• 15.GLOBAL BRAIN HEALTH SUPPLEMENTS IN ONLINE RETAIL MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 16.GLOBAL BRAIN HEALTH SUPPLEMENTS IN PHARMACIES AND DRUGSTORES MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 17.GLOBAL BRAIN HEALTH SUPPLEMENTS IN HEALTH AND WELLNESS STORES MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 18.GLOBAL BRAIN HEALTH SUPPLEMENTS IN SUPERMARKETS AND HYPERMARKETS MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 19.GLOBAL BRAIN HEALTH SUPPLEMENTS IN FITNESS AND WELLNESS CENTERS MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 20.GLOBAL BRAIN HEALTH SUPPLEMENTS IN OTHER DISTRIBUTION CHANNEL MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 21.GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 22.US BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 23.CANADA BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 24.UK BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 25.FRANCE BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 26.GERMANY BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 27.ITALY BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 28.SPAIN BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 29.REST OF EUROPE BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 30.INDIA BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 31.CHINA BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 32.JAPAN BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 33.SOUTH KOREA BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 34.REST OF ASIA-PACIFIC BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 35.LATIN AMERICA BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
• 36.MIDDLE EAST AND AFRICA BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)

Brain Health Supplements Market Size, Share & Trends Analysis Report by Product (Natural Molecules, Herbal Extract, and Vitamins & Minerals), by Application (Memory Enhancement, Attention & Focus, Depression & Mood, Sleep & Recovery, Anti-aging & Longevity, Stress & Anxiety, Focus and Concentration, and Others) and by Distribution Channel (Online Retail, Pharmacies and Drugstores, Health and Wellness Stores, Supermarkets and Hypermarkets, Fitness and Wellness Centers, and Others) Forecast Period (2024-2031)

brain health supplements market is anticipated to grow at a CAGR of 7.3% during the forecast period (2024-2031). The primary factors propelling the market's expansion are rising consumer awareness of mental health issues and the growing use of natural and herbal health products.

Market Dynamics

Growing Prevalence of Depression

An increasing number of individuals globally are suffering from depression, a mental health condition that can have serious repercussions, including suicide. Supplements for brain health that comprise B vitamins, herbal extracts, and omega-3 fatty acids are effective therapies. According to the World Health Organization (WHO) in March 2023, the depression is a prevalent mental disorder, affecting approximately 5% of adults worldwide. It is important to note that both men and women can experience depression, although women are slightly more affected. Additionally, depression can have severe consequences, as it is a leading cause of suicide, resulting in over 700,000 deaths annually. Effective treatments are available for individuals with mild, moderate, and severe depression.

Growing Concern and Awareness of Cognitive Decline

Growing numbers of individuals are seeking preventive methods, such as brain health supplements, as knowledge of brain health and cognitive function has grown in relation to dementia and related cognitive diseases. According to the National Institute of Health (gov.) in December 2023, the global prevalence of dementia is estimated to be between 0.8% and 6.4% in the population over 65 years of age, with a staggering 28.5% prevalence at age 90 in the European Union. Currently, around 50 million individual globally are living with dementia, and this number is expected to triple by 2050, according to the World Health Organization (WHO). The impact of dementia extends beyond the individuals affected, placing significant strains on families, caregivers, and healthcare systems, resulting in lost productivity, increased healthcare costs, and immense emotional and physical burdens.

Market Segmentation

Our in-depth analysis of the global Brain Health Supplements market includes the following segments by product, application and distribution channel:

• Based on product, the market is sub-segmented into natural molecules, herbal extract, and vitamins & minerals.
• Based on application, the market is augmented into memory enhancement, attention & focus, depression & mood, sleep & recovery, anti-aging & longevity, stress & anxiety, focus and concentration, and others (brain aging and cognitive decline prevention, general cognitive enhancement and neuroprotection and brain health maintenance).
• Based on distribution channel, the market is sub-segmented into online retail, pharmacies and drugstores, health and wellness stores, supermarkets and hypermarkets, fitness and wellness centers, and others(convenience stores and gas stations, and specialty online retailers).

Memory Enhancement is Projected to Emerge as the Largest Segment

Based on the application, the brain health supplements market is sub-segmented memory enhancement, attention & focus, depression & mood, sleep & recovery, anti-aging & longevity, stress & anxiety, focus and concentration, and others (brain aging and cognitive decline prevention, general cognitive enhancement and neuroprotection and brain health maintenance). Among these, the memory enhancement sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes the increasing demand for According to the National Institute of Health (gov.), in February 2023, Since one-sixth of the world's population is predicted to be over 65 by 2050, the population is aging faster than ever before. China's population is aging rapidly; by 2040, there is projected to be 402 million persons over 60. A recent study estimated that 38.77 million Chinese elderly people, or 15.5% of the population, had minor cognitive impairment. Subjective Cognitive Decline (SCD) is a type of cognitive impairment that has been connected to Alzheimer's disease and other mental disorders. The incidence of sickle cell disease (SCD) rises with age; 10.8% of American adults between 45 and 64 have SCD, whereas 11.7% of individuals beyond 64 have it. Research categorizes older age groups differently; in general, SCD incidence is lower in the 65-74 age group than in the 60-64 and 75+ age groups. A person over 75 who suffers from cognitive impairment is at an increased risk of death and weakness. Cognitive deficiencies can additionally result in other health issues.

Herbal Extract Detection Sub-segment to Hold a Considerable Market Share

The consumers are shifting towards natural and herbal supplements owing to concerns about synthetic ingredients and a desire for safer, plant-based alternatives. As a result there is growing demand for natural and herbal supplements and accordingly companies are launching new and innovative products to meet this growing demands. For instance, in September 2023,Botanical extract producer Biotropics Malaysia Berhad launched novel BioKesum leaf extract clinically shown to support brain health. BioKesum leaf extract, sourced from Malaysia's tropical BioKesum plant, has shown improvements in memory, executive function, and BDNF levels in a double-blind, placebo-controlled clinical trial.

Regional Outlook

The global brain health supplements market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).

Increasing Consumer Awareness and Demand in Asia-Pacific

The consumers are seeking for dietary supplements to boost cognitive function and combat off age-related decline in order to grow more conscious of the significance of nutrition and supplementation in sustaining overall health. According to the National Institute of Health (gov.) in July 2023, the prevalence of supplement use has seen a remarkable rise over the past two decades, with the global dietary supplements market estimated to be worth nearly USD 152 billion in 2021. According to projections, the market is expected to reach USD 300 billion by 2028. Furthermore, research in this field has also witnessed significant growth, with over 69,000 articles on dietary supplements published through PubMed between 2012 and 2022. The sales of dietary supplements experienced a substantial increase in early 2020 due to the COVID-19 pandemic, resulting in a 50% surge between 2018 and 2020, with sales surpassing USD 220 billion in 2020.

Global Brain Health Supplements Market Growth by Region 2024-2031

Source: OMR Analysis

North America Holds Major Market Share

Among all the regions, North America holds a significant share owing to the growing demand for The increasing awareness of the association between habits and neurological disorders has increased the need for preventive healthcare products, especially supplements that promote brain health and enhance cognitive performance. According to the National Institute of Health (gov.) in May 2023, the neurological diseases, including stroke and dementia, incur significant direct and indirect costs globally. For instance, stroke alone accounts for approximately US $900 billion in annual expenses, while dementia cost US $1.3 trillion in 2019. Sleep disorders, which affect over 20% of the general population, contribute to reduced functioning and wellbeing, resulting in estimated economic costs of nearly US $700 billion annually across five Organization for Economic Cooperation and Development countries. Furthermore, sleep disorders are linked to an increased risk of developing neurological and mental health problems, exacerbating the course of other neurological disorders and potentially leading to additional indirect costs.

Market Players Outlook

Note: Major Players Sorted in No Particular Order

The major companies serving the global brain health supplements market include, Herbalife International of America, Inc., NOW Health Group, Inc., Nestle Health Science, Pfizer Inc., Reckitt Benckiser grout, and others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, Nutricia introduced Souvenaid to the US market, targeting memory decline linked to brain changes and synapses. Souvenaid's proprietary formula Fortasyn Connect provides the right nutrients at the right levels to support synapses, a unique combination not found in other memory supplements.

The Report Covers:

• Market value data analysis of 2023 and forecast to 2031.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global brain health supplements market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1.Report Summary

• Current Industry Analysis and Growth Potential Outlook
• 1.1.Research Methods and Tools
• 1.2.Market Breakdown
  • 1.2.1.By Segments
  • 1.2.2.By Region

2.Market Overview and Insights

• 2.1.Scope of the Report
• 2.2.Analyst Insight & Current Market Trends
  • 2.2.1.Key Findings
  • 2.2.2.Recommendations
  • 2.2.3.Conclusion

3.Competitive Landscape

• 3.1.Key Company Analysis
• 3.2.Abbot
  • 3.2.1.Overview
  • 3.2.2.Financial Analysis
  • 3.2.3.SWOT Analysis
  • 3.2.4.Recent Developments
• 3.3.Amway Corp.
  • 3.3.1.Overview
  • 3.3.2.Financial Analysis
  • 3.3.3.SWOT Analysis
  • 3.3.4.Recent Developments
• 3.4.BMD, Inc.
  • 3.4.1.Overview
  • 3.4.2.Financial Analysis
  • 3.4.3.SWOT Analysis
  • 3.4.4.Recent Developments
• 3.5.Key Strategy Analysis

4.Market Segmentation

• 4.1.Global Brain Health Supplements Market by Product
  • 4.1.1.Natural Molecules
  • 4.1.2.Herbal Extract
  • 4.1.3.Vitamins & Minerals
• 4.2.Global Brain Health Supplements Market by Application
  • 4.2.1.Memory Enhancement
  • 4.2.2.Attention & Focus
  • 4.2.3.Depression & Mood
  • 4.2.4.Sleep & Recovery
  • 4.2.5.Anti-aging & Longevity
  • 4.2.6.Stress & Anxiety
  • 4.2.7.Focus and Concentration
  • 4.2.8.Others (Brain Aging and Cognitive Decline Prevention, General Cognitive Enhancement and Neuroprotection and Brain Health Maintenance)
• 4.3.Global Brain Health Supplements Market by Distribution Channel
  • 4.3.1.Online Retail
  • 4.3.2.Pharmacies and Drugstores
  • 4.3.3.Health and Wellness Stores
  • 4.3.4.Supermarkets and Hypermarkets
  • 4.3.5.Fitness and Wellness Centers
  • 4.3.6.Others(Convenience Stores and Gas Stations, and Specialty Online Retailers)

5.Regional Analysis

• 5.1.North America
  • 5.1.1.United States
  • 5.1.2.Canada
• 5.2.Europe
  • 5.2.1.UK
  • 5.2.2.Germany
  • 5.2.3.Italy
  • 5.2.4.Spain
  • 5.2.5.France
  • 5.2.6.Rest of Europe
• 5.3.Asia-Pacific
  • 5.3.1.China
  • 5.3.2.India
  • 5.3.3.Japan
  • 5.3.4.South Korea
  • 5.3.5.Rest of Asia-Pacific
• 5.4.Rest of the World

6.Company Profiles

• 6.1.1.BioSchwartz
• 6.1.2.Bountiful Co.
• 6.1.3.GNC Holdings, LLC
• 6.1.4.Hain Celestial Group, Inc.
• 6.1.5.Herbalife International of America, Inc.
• 6.1.6.Irwin Naturals
• 6.1.7.Life Extension Foundation Buyers Club, Inc.
• 6.1.8.Nestle Health Science
• 6.1.9.NOW Health Group, Inc.
• 6.1.10.NUTRAMARKS, INC.
• 6.1.11.Pfizer Inc.
• 6.1.12.Pharmavite LLC
• 6.1.13.Pure Encapsulations
• 6.1.14.Reckitt Benckiser group
• 6.1.15.Swisse
• 6.1.16.Vitabiotics Ltd
• 6.1.17.Vytalogy Wellness, L.L.C.