ヨガウェアの世界市場2023-2030

世界のヨガウェア市場は、予測期間中にCAGR 7.4％で成長すると予測されています。市場の成長は、主に先進国や都市における肥満の蔓延に対する懸念の高まりにより、ヨガの人気が高まっていることに起因しています。世界保健機関（WHO）によると、既存の肥満問題に加え、COVID-19ロックダウンにより肥満者の数が劇的に増加しています。世界全体では、肥満の大人は6億5000万人、ティーンエイジャーは3億4000万人、子供は3900万人です。さらに、WHOが2023年5月に発表した報告書によると、肥満の罹患率が継続的に上昇しているため、2025年までに世界人口のうち子供を含む1億6700万人が太りすぎや肥満の結果、健康が損なわれると予測されています。その結果、ヨガウェアの需要は、フィットネス意識の高まりに起因するヨガを行う個人数の増加によって大幅に押し上げられています。世界レベルでのヨガの認知度向上は、製品需要の押し上げにプラスに働くと予測されます。

セグメント別の展望

オンライン・サブセグメントがヨガウェア世界市場で圧倒的なシェアを占めると予測

流通チャネルの中では、オンライン・サブセグメントが世界のヨガウェア市場でかなりのシェアを占めると予想されます。市場成長を支える主な要因としては、様々なeコマース・プラットフォームの人気上昇とショッピングへの依存が挙げられます。eコマースサイトの人気は、自宅からの買い物を簡単で快適なものにしています。さらに、インターネット小売業者が顧客の個別要件を迅速に特定できる効率の良さが、この販売チャネルの利用を後押ししています。eコマース小売業者は、魅力的な価格、会員ボーナス、キャッシュバックなど、多くの利点を提供しています。オンライン小売業者のドア・ツー・ドアの配送サービスは、顧客にこの購入方法を選択するよう促しています。中でもフリップカート（Flipkart）やアマゾン（Amazon）などのオンライン・プラットフォームは、商品が費用対効果の高い価格で簡単に入手できるため、消費者に好まれています。これらのオンラインマーケットプレースでは、需要の高まりに対応するために新製品も発表しています。例えば、eコマース・プラットフォームのアマゾンは、2023年6月21日の第9回国際ヨガ・デーを記念して、6月にヨガ・ストアを立ち上げました。このストアでは、何千もの販売者と1万点以上のヨガに欠かせない商品にアクセスできます。マット、ブロック、ホイール、その他の用品など、ヨガの練習に必要な必需品にアクセスできます。

地域別展望

欧州地域が世界のヨガウェア市場で大きなシェアを占めると予想される

予測期間中、欧州地域は世界のヨガウェア市場で大きなシェアを占めると予測されています。この地域の市場成長の主な要因は、ヨガ人気の高まり、ヨガセンターやヨガプラクティスを提供するその他の関連プロジェクトの拡大などです。例えば、2022年5月、カリフォルニア州のサン・クエンティン州立刑務所（SQSP）や全米の他の刑務所でトラウマに配慮したヨガ・クラスを提供するプリズン・ヨガ・プロジェクト（Prison Yoga Project）は、欧州にその範囲を拡大しました。プリズン・ヨガ・プロジェクトは、刑務所の職員や入所者に集中的なトレーニングを提供しています。このようなプロジェクトやセンターは、ヨガの練習中に快適で機能的な服装の重要性に対する認識を高めるのにも役立っており、欧州全域のヨガウェア市場を牽引しています。

さらに2022年3月、リーボックは2022年春夏ヨガ・コレクションで女性用アパレルを拡充しました。このコレクションは、ミニマリスト・ブラ、ラックス・ハイライズ2.0レギンス、オーバーサイズ・フーディなど、ヨガの定番商品を取り揃えています。軽量でストレスフリーなスタジオシルエットを、繊細なカラーとプリントで表現しています。

目次

第1章 レポート概要

• 業界の現状分析と成長ポテンシャルの展望
• 調査方法とツール
• 市場内訳
  • セグメント別
  • 地域別

第2章 市場概要と洞察

• 調査範囲
• アナリストの洞察と現在の市場動向
  • 主な調査結果
  • 推奨事項
  • 結論

第3章 競合情勢

• 主要企業分析
• Adidas Inc.
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• Nike, Inc.
  • 会社概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• Puma Inc.
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• 主要戦略分析

第4章 市場セグメンテーション

• ヨガウェアの世界市場：タイプ別
  • トップウェア
  • ボトムウェア
• ヨガウェアの世界市場：用途別
  • 男性用
  • 女性用
• ヨガウェアの世界市場：流通チャネル別
  • オンライン
  • オフライン

第5章 地域分析

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • イタリア
  • スペイン
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• 世界のその他の地域

第6章 企業プロファイル

• ALO, LLC
• ASICS
• Gap Inc,
• Yoga Direct, LLC
• Beyond Yoga LLC
• Green Apple Active Eco-Friendly Activewear
• HanesBrands Inc.
• Isha Life Pvt. Ltd.
• Hugger Mugger Company, Inc.
• Lululemon（Curiouser Products Inc.）
• Manduka LLC and Manduka B.V. Mika Yoga Wear Inc, DBA Mika Body Wear
• prAna Living, LLC
• Ralph Lauren Corp.
• Under Armour, Inc.

LIST OF TABLES

• 1. GLOBAL YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
• 2. GLOBAL TOP WEAR YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 3. GLOBAL BOTTOM WEAR YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 4. GLOBAL YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 5. GLOBAL YOGA CLOTHING FOR MEN MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 6. GLOBAL YOGA CLOTHING FOR WOMEN MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 7. GLOBAL YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)
• 8. GLOBAL YOGA CLOTHING BY ONLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 9. GLOBAL YOGA CLOTHING BY OFFLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 10. NORTH AMERICAN YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 11. NORTH AMERICAN YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
• 12. NORTH AMERICAN YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 13. NORTH AMERICAN YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)
• 14. EUROPEAN YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 15. EUROPEAN YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
• 16. EUROPEAN YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 17. EUROPEAN YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)
• 18. ASIA-PACIFIC YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 19. ASIA-PACIFIC YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
• 20. ASIA-PACIFIC YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 21. ASIA-PACIFIC YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)
• 22. REST OF THE WORLD YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
• 23. REST OF THE WORLD YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 24. REST OF THE WORLD YOGA CLOTHING MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)

LIST OF FIGURES

• 1. GLOBAL YOGA CLOTHING MARKET SHARE BY TYPE, 2022 VS 2030 (%)
• 2. GLOBAL TOP WEAR YOGA CLOTHING MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 3. GLOBAL BOTTOM WEAR YOGA MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 4. GLOBAL YOGA CLOTHING MARKET SHARE BY APPLICATION, 2022 VS 2030 (%)
• 5. GLOBAL YOGA CLOTHING FOR MEN MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 6. GLOBAL YOGA CLOTHING FOR WOMEN MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 7. GLOBAL YOGA CLOTHING MARKET SHARE BY DISTRIBUTION CHANNEL 2022 VS 2030 (%)
• 8. GLOBAL YOGA CLOTHING BY ONLINE MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 9. GLOBAL YOGA CLOTHING BY OFFLINE MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 10. GLOBAL YOGA CLOTHING MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 11. US YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)
• 12. CANADA YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)
• 13. UK YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)
• 14. FRANCE YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)
• 15. GERMANY YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)
• 16. ITALY YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)
• 17. SPAIN YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)
• 18. REST OF EUROPE YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)
• 19. INDIA YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)
• 20. CHINA YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)
• 21. JAPAN YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)
• 22. SOUTH KOREA YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)
• 23. REST OF ASIA-PACIFIC YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)
• 24. REST OF THE WORLD YOGA CLOTHING MARKET SIZE, 2022-2030 ($ MILLION)

Title: Global Yoga Clothing Market Size, Share & Trends Analysis Report by Type (Top Wear and Bottom Wear), by Application (Men and Women), and by Distribution Channel (Online and Offline) for the Forecast Period (2023-2030).

The global yoga clothing market is anticipated to grow at a CAGR of 7.4% during the forecast period. The market growth is attributed to the growing popularity of yoga, owing to the rising concern towards the obesity prevalence, majorly in more developed nations and cities. According to the World Health Organization (WHO), the COVID-19 lockdown has dramatically increased the number of obese people in addition to the pre-existing obesity issue. Globally, there are 650 million adults, 340 million teenagers, and 39 million children who are obese. Furthermore, as per the report published by the WHO in May 2023, 167 million individuals including children out of global population are projected to experience a decrease in health by the year 2025 as a result of being overweight or obese as the incidence of obesity is continually rising. As a result, the demand for yoga apparel has been significantly boosted by the growth in the number of individuals performing yoga attributed to the growing fitness awareness. Yoga's rising awareness on a global level is projected to have a positive effect on boosting demand for the products.

Segmental Outlook

The yoga clothing market is segmented based on type, application, and distribution channel. Based on type, the market is bifurcated into top wear and bottom wear. Based on the application, the market is bifurcated into men and women. Based on the distribution channel, the market is bifurcated in online and offline. Among the type, the bottom wear sub-segment is anticipated to hold a significant market share owing to the upcoming years as bottom wear grows more and more common as a required uniform among a significant proportion of yoga practitioners globally.

The Online Sub-Segment is Anticipated to Hold a Prominent Share of the Global Yoga Clothing Market

Among the distribution channel, the online sub-segment is expected to hold a considerable share of the global yoga clothing market. Primary factor supporting the market growth includes the rising popularity and dependence of the population of various e-commerce platforms for shopping. The popularity of e-commerce sites makes it easy and comfortable to shop from home. Additionally, the efficiency with which internet retailers can swiftly identify a customer's individual requirements boosts the utilization of this sales channel. E-commerce retailers provide a number of advantages, such as appealing prices, membership bonuses, and cashback. Online retailers' door-to-door delivery services are encouraging customers to choose this method of purchasing. Online platforms such as Flipkart and Amazon, among others are preferred by consumers as the products are easily available at cost effective price. These online marketplaces are also launching new products to cater to the rising demand. For instance, in June 2023, e-commerce platform Amazon launched a yoga store to celebrate the ninth edition of International Yoga Day on June 21, 2023. The store will offer access to thousands of sellers and over 10,000 yoga essential products. Essentials for yoga practice such as mats, blocks, wheels, and additional supplies are accessible at the store.

Regional Outlooks

The global yoga clothing market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, the Asia-Pacific market is anticipated to exhibit a prominent growth over the forecast period owing to the rising acceptance of yoga, especially in India.

The European Region is Anticipated to Account for a Significant Share of the Global Yoga Clothing Market

The European region is anticipated to account for a significant share of the global yoga clothing market during the forecast period. The regional market growth is primarily driven by factors such as the rising popularity of yoga and the expansion of yoga centers and other related projects offering yoga practices. For instance, in May 2022, the Prison Yoga Project, which provides trauma-informed yoga classes at California's San Quentin State Prison (SQSP) and other prisons across the country, expanded its reach into Europe. The Prison Yoga Project, offers intensive training to prison staff and residents alike. Such projects and centers are also instrumental in increasing awareness of the importance of comfortable and functional clothing during yoga practice, thereby driving the yoga clothing market across Europe.

Market Players Outlook

The major companies serving the global yoga clothing market include: ALO, LLC, ASICS, Gap Inc., Yoga Direct, LLC, Beyond Yoga LLC, and others. These market players are considerably contributing to market growth through various strategies, including product innovation, strategic partnerships, mergers and acquisitions, and expanding their distribution networks to cater to the growing demand for laptops worldwide. For instance, in September 2022, Puma launched a range of yoga wear collections, including, jackets, tops, and tights, manufactured with recycled materials such as certified polyester and cotton.

Further, in March 2022, Reebok expanded its women's apparel offerings with the Spring/ Summer 2022 Yoga Collection. The collection offers a range of yoga staples such as a minimalist bra, Lux high-rise 2.0 leggings, and an oversize hoodie. It features lightweight, stress-free studio silhouettes in delicate colors and prints.

The Report Covers:

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global yoga clothing market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

• Current Industry Analysis and Growth Potential Outlook
• 1.1. Research Methods and Tools
• 1.2. Market Breakdown
  • 1.2.1. By Segments
  • 1.2.2. By Region

2. Market Overview and Insights

• 2.1. Scope of the Report
• 2.2. Analyst Insight & Current Market Trends
  • 2.2.1. Key Findings
  • 2.2.2. Recommendations
  • 2.2.3. Conclusion

3. Competitive Landscape

• 3.1. Key Company Analysis
• 3.2. Adidas Inc.
  • 3.2.1. Overview
  • 3.2.2. Financial Analysis
  • 3.2.3. SWOT Analysis
  • 3.2.4. Recent Developments
• 3.3. Nike, Inc.
  • 3.3.1. Overview
  • 3.3.2. Financial Analysis
  • 3.3.3. SWOT Analysis
  • 3.3.4. Recent Developments
• 3.4. Puma Inc.
  • 3.4.1. Overview
  • 3.4.2. Financial Analysis
  • 3.4.3. SWOT Analysis
  • 3.4.4. Recent Developments
• 3.5. Key Strategy Analysis

4. Market Segmentation

• 4.1. Global Yoga Clothing Market by Type
  • 4.1.1. Top Wear
  • 4.1.2. Bottom Wear
• 4.2. Global Yoga Clothing Market by Application
  • 4.2.1. Men
  • 4.2.2. Women
• 4.3. Global Yoga Clothing Market by Distribution Channel
  • 4.3.1. Online
  • 4.3.2. Offline

5. Regional Analysis

• 5.1. North America
  • 5.1.1. United States
  • 5.1.2. Canada
• 5.2. Europe
  • 5.2.1. UK
  • 5.2.2. Germany
  • 5.2.3. Italy
  • 5.2.4. Spain
  • 5.2.5. France
  • 5.2.6. Rest of Europe
• 5.3. Asia-Pacific
  • 5.3.1. China
  • 5.3.2. India
  • 5.3.3. Japan
  • 5.3.4. South Korea
  • 5.3.5. Rest of Asia-Pacific
• 5.4. Rest of the World

6. Company Profiles

• 6.1. ALO, LLC
• 6.2. ASICS
• 6.3. Gap Inc,
• 6.4. Yoga Direct, LLC
• 6.5. Beyond Yoga LLC
• 6.6. Green Apple Active Eco-Friendly Activewear
• 6.7. HanesBrands Inc.
• 6.8. Isha Life Pvt. Ltd.
• 6.9. Hugger Mugger Company, Inc.
• 6.10. Lululemon (Curiouser Products Inc.)
• 6.11. Manduka LLC and Manduka B.V. Mika Yoga Wear Inc, DBA Mika Body Wear
• 6.12. prAna Living, LLC
• 6.13. Ralph Lauren Corp.
• 6.14. Under Armour, Inc.