ヨガマット市場：材料別、流通チャネル別-2025～2030年の世界予測

ヨガマット市場は、2023年に60億2,000万米ドルと評価され、2024年には63億9,000万米ドルに達すると予測され、CAGR 6.23％で成長し、2030年には92億米ドルになると予測されています。

ヨガマット市場は、伝統的ヨガと特殊なヨガの両方の消費者ニーズに対応し、持続可能性、快適性、機能性のバランスを確保しています。世界の健康志向の高まりに伴い、ヨガの普及は伝統的領域を超え、世界中でフィットネス・ルーティンを取り入れるようになっています。マットは、エクササイズの際に安定性、クッション性、アライメントフィードバックを提供し、熱心なヨギーにとっても、たまにヨガをする人にとっても不可欠なものです。最終用途は、個人的な使用にとどまらず、フィットネスセンター、ヨガスタジオ、学校、さらにはリハビリのための治療スペースにまで広がっています。成長要因としては、ホリスティックな健康法への関心の高まり、サステイナブル製品への志向の高まり、特にパンデミック後の自宅でのワークアウト人気の高まりなどが挙げられます。最新のビジネス機会は、環境に優しいマット、生分解性材料の革新による環境問題への対応、姿勢矯正フィードバックのための埋め込みセンサーのような技術の統合にあります。しかし、多数の低価格製品による市場の飽和、原料価格の変動、より広範な市場層にはまだとっつきにくかったり敷居が高かったりする先進技術製品の狭い範囲での採用といった課題も残っています。こうした障害にもかかわらず、耐久性、抗菌性、リサイクル性を向上させた材料を開発する研究の可能性は、技術革新の重要な道筋を示しています。さらに、カスタマイズ可能なデザイン動向を拡大し、特定のヨガプラクティス（ホットヨガ用のドロップレスやグリップ強化材料など）に対応したマットを開発することで、ニッチ市場を獲得できる可能性があります。ヨガマット市場は、ダイナミックでありながらやや伝統的であるため、革新的な製品や付加価値サービスによる破壊の機が熟しています。主要市場開拓は、製品価値に関する継続的な消費者教育、本格的なユーザーエンゲージメントを通じたブランドロイヤルティの向上、データ分析を活用した消費者の嗜好や需要の変化予測に注力し、的を絞ったマーケティングや製品開発を可能にすることです。

市場力学：急速に進化するヨガマット市場の主要市場洞察を公開

ヨガマット市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネス機会の獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 国民の間で肥満やその他の関連疾患の有病率が上昇
  • 人材の健康に対する意識の高まり
  • オーガニックコットンと環境に優しいヨガマットとエクササイズマットの採用
• 市場抑制要因
  • ヨガマット製造に必要な原料価格の変動
• 市場機会
  • ヨガマットの新たな技術進歩
  • 各国におけるヨガスタジオの拡大
• 市場課題
  • 偽造品の入手可能性

ポーターのファイブフォース：ヨガマット市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ヨガマット市場における外部からの影響の把握

外部マクロ環境要因は、ヨガマット市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：ヨガマット市場における競合情勢の把握

ヨガマット市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：ヨガマット市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ヨガマット市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：ヨガマット市場における成功への道筋を描く

ヨガマット市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 人口における肥満とその他の関連疾患の罹患率の上昇
    • 人材の健康上の利点に対する意識の高まり
    • オーガニックコットンと環境に優しいヨガエクササイズマットの採用
  • 抑制要因
    • ヨガマット製造に必要な原料の価格変動
  • 機会
    • ヨガマットの新たな技術的進歩
    • 各国でヨガスタジオの拡大が進む
  • 課題
    • 偽造品の入手可能性
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 ヨガマット市場：材料別

• イントロダクション
• 綿/黄麻
• ポリ塩化ビニル（PVC）
• ゴム
  • 天然ゴム（NR）
  • ニトリルブタジエンゴム（NBR）
• 熱可塑性エラストマー（TPE）

第7章 ヨガマット市場：流通チャネル別

• イントロダクション
• オフライン
  • デパート＆ハイパーマーケット
  • 専門店
• オンライン

第8章 南北アメリカのヨガマット市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋のヨガマット市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのヨガマット市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • SamsungがYogiFiと提携し、スマートテレビでインタラクティブなヨガセッションを導入
  • Liformeが新しいヨガマットMajestic Carpetを発売
  • Athletaが新しい「Flow Freely」ヨガアクセサリーコレクションの一部として初のヨガマットをデザイン
• 戦略分析と提言

企業一覧

• A. Kolckmann GmbH
• ADIDAS AG
• Airex AG by 3A Composites GmbH
• ALO, LLC
• Aurorae, LLC
• Barefoot Yoga Co.
• Bean Products Inc.
• Decathlon USA LLC
• Ecoyoga Ltd.
• EuProMed s.r.o.
• Fabrication Enterprises Inc.
• Gap Inc.
• Grip International Pvt. Ltd.
• Grove Campus
• Hugger Mugger Company, Inc.
• JadeYoga
• Khataland LLC
• Liforme Ltd.
• Looms
• Lululemon Athletica Inc.
• Manduka, Inc.
• Nike, Inc.
• prAna Living, LLC by Columbia Sportswear Company
• Puma SE
• Red Tape Brewery
• Vissco Healthcare Pvt Ltd.
• Wellnesys Inc.
• Yaazh Naturals

LIST OF FIGURES

• FIGURE 1. YOGA MAT MARKET RESEARCH PROCESS
• FIGURE 2. YOGA MAT MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL YOGA MAT MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL YOGA MAT MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL YOGA MAT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL YOGA MAT MARKET SIZE, BY MATERIAL, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL YOGA MAT MARKET SIZE, BY MATERIAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS YOGA MAT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS YOGA MAT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES YOGA MAT MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES YOGA MAT MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC YOGA MAT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC YOGA MAT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA YOGA MAT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA YOGA MAT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. YOGA MAT MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. YOGA MAT MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. YOGA MAT MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL YOGA MAT MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL YOGA MAT MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL YOGA MAT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. YOGA MAT MARKET DYNAMICS
• TABLE 7. GLOBAL YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL YOGA MAT MARKET SIZE, BY COTTON/JUTE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL YOGA MAT MARKET SIZE, BY POLYVINYL CHLORIDE (PVC), BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL YOGA MAT MARKET SIZE, BY RUBBER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL YOGA MAT MARKET SIZE, BY NATURAL RUBBER (NR), BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL YOGA MAT MARKET SIZE, BY NITRILE BUTADIENE RUBBER (NBR), BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL YOGA MAT MARKET SIZE, BY THERMOPLASTIC ELASTOMER (TPE), BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL YOGA MAT MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL YOGA MAT MARKET SIZE, BY DEPARTMENTAL STORE & HYPERMARKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL YOGA MAT MARKET SIZE, BY SPECIALTY STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL YOGA MAT MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS YOGA MAT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 34. CANADA YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 35. CANADA YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 36. CANADA YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. CANADA YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 39. MEXICO YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 43. UNITED STATES YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES YOGA MAT MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 47. ASIA-PACIFIC YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 48. ASIA-PACIFIC YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 49. ASIA-PACIFIC YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC YOGA MAT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 52. AUSTRALIA YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 53. AUSTRALIA YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 54. AUSTRALIA YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 56. CHINA YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 57. CHINA YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 58. CHINA YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. CHINA YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 60. INDIA YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 61. INDIA YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 62. INDIA YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. INDIA YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 64. INDONESIA YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 65. INDONESIA YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 66. INDONESIA YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 68. JAPAN YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 69. JAPAN YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 70. JAPAN YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 72. MALAYSIA YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 73. MALAYSIA YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 74. MALAYSIA YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 76. PHILIPPINES YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 77. PHILIPPINES YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 78. PHILIPPINES YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 80. SINGAPORE YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 81. SINGAPORE YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 82. SINGAPORE YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 84. SOUTH KOREA YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 85. SOUTH KOREA YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH KOREA YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 88. TAIWAN YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 89. TAIWAN YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 90. TAIWAN YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 92. THAILAND YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 93. THAILAND YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 94. THAILAND YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 96. VIETNAM YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 97. VIETNAM YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 98. VIETNAM YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 100. EUROPE, MIDDLE EAST & AFRICA YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 101. EUROPE, MIDDLE EAST & AFRICA YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 102. EUROPE, MIDDLE EAST & AFRICA YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA YOGA MAT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 105. DENMARK YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 106. DENMARK YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 107. DENMARK YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 109. EGYPT YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 110. EGYPT YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 111. EGYPT YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 113. FINLAND YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 114. FINLAND YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 115. FINLAND YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 117. FRANCE YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 118. FRANCE YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 119. FRANCE YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 121. GERMANY YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 122. GERMANY YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 123. GERMANY YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 125. ISRAEL YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 126. ISRAEL YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 127. ISRAEL YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 129. ITALY YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 130. ITALY YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 131. ITALY YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. ITALY YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 133. NETHERLANDS YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 134. NETHERLANDS YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 135. NETHERLANDS YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 137. NIGERIA YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 138. NIGERIA YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 139. NIGERIA YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 141. NORWAY YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 142. NORWAY YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 143. NORWAY YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 145. POLAND YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 146. POLAND YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 147. POLAND YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 148. POLAND YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 149. QATAR YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 150. QATAR YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 151. QATAR YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 152. QATAR YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 153. RUSSIA YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 154. RUSSIA YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 155. RUSSIA YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 157. SAUDI ARABIA YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 158. SAUDI ARABIA YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 159. SAUDI ARABIA YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 161. SOUTH AFRICA YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 162. SOUTH AFRICA YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 163. SOUTH AFRICA YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 165. SPAIN YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 166. SPAIN YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 167. SPAIN YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 169. SWEDEN YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 170. SWEDEN YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 171. SWEDEN YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 173. SWITZERLAND YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 174. SWITZERLAND YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 175. SWITZERLAND YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 177. TURKEY YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 178. TURKEY YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 179. TURKEY YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 181. UNITED ARAB EMIRATES YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 182. UNITED ARAB EMIRATES YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 183. UNITED ARAB EMIRATES YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 185. UNITED KINGDOM YOGA MAT MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 186. UNITED KINGDOM YOGA MAT MARKET SIZE, BY RUBBER, 2018-2030 (USD MILLION)
• TABLE 187. UNITED KINGDOM YOGA MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM YOGA MAT MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 189. YOGA MAT MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 190. YOGA MAT MARKET, FPNV POSITIONING MATRIX, 2023

The Yoga Mat Market was valued at USD 6.02 billion in 2023, expected to reach USD 6.39 billion in 2024, and is projected to grow at a CAGR of 6.23%, to USD 9.20 billion by 2030.

The yoga mat market caters to consumer needs for both traditional and specialized yoga forms, ensuring a balance of sustainability, comfort, and functionality. With an increasing global health consciousness, yoga adoption is moving past traditional domains, incorporating fitness routines worldwide. The mats are essential for practitioners, providing stability, cushioning, and alignment feedback during exercises, making them indispensable for a dedicated yogi or an occasional practitioner. The end-use scope extends beyond personal usage to fitness centers, yoga studios, schools, and even therapeutical spaces for rehabilitation. Growth factors include the heightened interest in holistic wellness practices, increased inclination towards sustainable products, and the rising popularity of home workouts, especially post-pandemic. Latest opportunities lie in eco-friendly mats, catering to environmental concerns with innovations in biodegradable materials, and integration of technology like embedded sensors for posture correction feedback. However, challenges persist, such as market saturation with numerous low-cost products, raw material price volatility, and the narrow adoption of advanced technological offerings that might still be inaccessible or intimidating to the broader market segment. Despite these obstacles, research potential in developing materials with enhanced durability, antimicrobial properties, and better recyclability presents significant avenues for innovation. Additionally, expanding on customizable design trends and developing mats that cater to specific yoga practices (like hot yoga-dropless or grip-enhanced materials) could capture niche markets. The yoga mat market is dynamic yet somewhat traditional, making it ripe for disruption with innovative product offerings and value-added services. Companies must focus on continuous consumer education about product value, enhancing brand loyalty through authentic user engagement, and leveraging data analytics to predict shifts in consumer preferences and demands, allowing for targeted marketing and product development.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Yoga Mat Market

The Yoga Mat Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising prevalence of obesity and other associated diseases among population
  • Growing health benefits awareness among people
  • Introduction of organic cotton and environment-friendly yoga and exercise mats
• Market Restraints
  • Fluctuating prices of raw materials required for yoga mat manufacturing
• Market Opportunities
  • Emerging technological advancements in yoga mats
  • Growing expansion of yoga studios across economies
• Market Challenges
  • Availability of counterfeit products

Porter's Five Forces: A Strategic Tool for Navigating the Yoga Mat Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Yoga Mat Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Yoga Mat Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Yoga Mat Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Yoga Mat Market

A detailed market share analysis in the Yoga Mat Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Yoga Mat Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Yoga Mat Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Yoga Mat Market

A strategic analysis of the Yoga Mat Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Yoga Mat Market, highlighting leading vendors and their innovative profiles. These include A. Kolckmann GmbH, ADIDAS AG,, Airex AG by 3A Composites GmbH, ALO, LLC, Aurorae, LLC, Barefoot Yoga Co., Bean Products Inc., Decathlon USA LLC, Ecoyoga Ltd., EuProMed s.r.o., Fabrication Enterprises Inc., Gap Inc., Grip International Pvt. Ltd., Grove Campus, Hugger Mugger Company, Inc., JadeYoga, Khataland LLC, Liforme Ltd., Looms, Lululemon Athletica Inc., Manduka, Inc., Nike, Inc., prAna Living, LLC by Columbia Sportswear Company, Puma SE, Red Tape Brewery, Vissco Healthcare Pvt Ltd., Wellnesys Inc., and Yaazh Naturals.

Market Segmentation & Coverage

This research report categorizes the Yoga Mat Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Material, market is studied across Cotton/Jute, Polyvinyl Chloride (PVC), Rubber, and Thermoplastic Elastomer (TPE). The Rubber is further studied across Natural Rubber (NR) and Nitrile Butadiene Rubber (NBR).
• Based on Distribution Channel, market is studied across Offline and Online. The Offline is further studied across Departmental Store & Hypermarket and Specialty Store.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising prevalence of obesity and other associated diseases among population
    • 5.1.1.2. Growing health benefits awareness among people
    • 5.1.1.3. Introduction of organic cotton and environment-friendly yoga and exercise mats
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuating prices of raw materials required for yoga mat manufacturing
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging technological advancements in yoga mats
    • 5.1.3.2. Growing expansion of yoga studios across economies
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of counterfeit products
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Yoga Mat Market, by Material

• 6.1. Introduction
• 6.2. Cotton/Jute
• 6.3. Polyvinyl Chloride (PVC)
• 6.4. Rubber
  • 6.4.1. Natural Rubber (NR)
  • 6.4.2. Nitrile Butadiene Rubber (NBR)
• 6.5. Thermoplastic Elastomer (TPE)

7. Yoga Mat Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Offline
  • 7.2.1. Departmental Store & Hypermarket
  • 7.2.2. Specialty Store
• 7.3. Online

8. Americas Yoga Mat Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Yoga Mat Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Yoga Mat Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Samsung Partners With YogiFi, Introduces Interactive Yoga Sessions on Its Smart TVs
  • 11.3.2. Liforme Launches New, Majestic Carpet Yoga Mat
  • 11.3.3. Athleta Designs Its First Yoga Mat As Part Of New 'Flow Freely' Yoga Accessories Collection
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. A. Kolckmann GmbH
• 2. ADIDAS AG,
• 3. Airex AG by 3A Composites GmbH
• 4. ALO, LLC
• 5. Aurorae, LLC
• 6. Barefoot Yoga Co.
• 7. Bean Products Inc.
• 8. Decathlon USA LLC
• 9. Ecoyoga Ltd.
• 10. EuProMed s.r.o.
• 11. Fabrication Enterprises Inc.
• 12. Gap Inc.
• 13. Grip International Pvt. Ltd.
• 14. Grove Campus
• 15. Hugger Mugger Company, Inc.
• 16. JadeYoga
• 17. Khataland LLC
• 18. Liforme Ltd.
• 19. Looms
• 20. Lululemon Athletica Inc.
• 21. Manduka, Inc.
• 22. Nike, Inc.
• 23. prAna Living, LLC by Columbia Sportswear Company
• 24. Puma SE
• 25. Red Tape Brewery
• 26. Vissco Healthcare Pvt Ltd.
• 27. Wellnesys Inc.
• 28. Yaazh Naturals