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市場調査レポート
商品コード
1754305
美容医療の世界市場 - 市場規模、シェア、動向、予測:製品別、用途別、エンドユーザー別、地域別、2025年~2033年Medical Aesthetics Market Size, Share, Trends and Forecast by Product, Application, End User, and Region, 2025-2033 |
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美容医療の世界市場 - 市場規模、シェア、動向、予測:製品別、用途別、エンドユーザー別、地域別、2025年~2033年 |
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 146 Pages
納期: 2~3営業日
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美容医療の世界市場規模は2024年に183億米ドルとなりました。今後、IMARC Groupは、2033年には372億米ドルに達し、2025年から2033年にかけて8.2%のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年の市場シェアは41.5%を超えます。同市場は主に、若々しい外見と自信の重視の高まり、非侵襲的な美容施術に対する消費者の需要の高まり、継続的な技術の進歩、美容医療の普及と入手しやすさによって牽引されています。
美容医療市場の主要促進要因の一つは、低侵襲性(MI)美容施術に対する需要の増加です。技術の進歩により、ボトックス、ダーマフィラー、レーザーを使った治療などがより安全、迅速、効果的になり、幅広い層にアピールしています。ソーシャルメディアや美の基準に煽られ、社会的にセルフイメージへの関心が高まっていることも、さらに普及を加速させています。加えて、これらの施術は外科手術に比べダウンタイムが短いことが多く、多忙な人々にとって魅力的です。新興市場における可処分所得の上昇と、こうした治療へのアクセスの拡大も、非手術的美容強化への嗜好の高まりに寄与しています。
米国は91.50%のシェアを持ち、美容医療業界をリードしています。その原動力となっているのは、強固な医療インフラと美容治療の進歩です。2023年現在、米国の医療支出はGDPの約17.8%に達し、この分野の経済的重要性を反映しています。美容医療セグメントは、美容整形に対する需要の増加から利益を得ています。国際美容整形外科学会(ISAPS)の報告によると、外科手術は5.5%増の1,580万件以上、非外科手術は1,910万件でした。過去4年間で、美容整形手術全体の増加率は40%でした。これとともに、米国形成外科学会(ASPS)によれば、2022年には米国で2,620万件の外科的および低侵襲的な美容・再建手術が行われ、2019年からの美容手術の19%増を反映しています。さらに、米国はレーザー治療、注入剤、皮膚の若返り技術の技術導入で世界をリードしています。連邦政府のデータは、支持的な規制の枠組みと研究資金に後押しされた、美容を含むヘルスケアにおける着実な革新を強調しています。これにより、米国はエステティックのイノベーションとサービス提供のハブとして確固たる地位を築いています。
非侵襲的施術に対する需要の高まり
非侵襲的施術に対する需要の高まりが市場成長の主な促進要因です。これに加えて、美容強化に対する消費者の嗜好の変化も美容医療市場の展望を後押ししています。さらに、皮膚充填剤、ボトックス注射、レーザー治療など、さまざまな美容治療の人気が高まっていることも、市場の成長をさらに後押ししています。例えば、Allerganの2022年版レポートは、非侵襲的治療が受け入れられつつあることを示しており、従来の外科的処置や注射剤よりも、最小限のダウンタイムと少ないリスクで効果的な結果をもたらすことを強調し続けています。新たな治療対象となる筋肉には、上腕筋、上腕二頭筋、前腕筋、前胸筋、前腕四頭筋が含まれます。とはいえ、技術の進歩やダウンタイムを最小限に抑えたいという要望が、非侵襲的手技の主な推進力となっています。ボツリヌス毒素処置の市場は6%成長したのに対し、皮膚充填剤は2023年に4%の成長を遂げました。その結果、美容医療におけるボツリヌス毒素の使用量は著しく急増しました。ボトックス注射は、しかめジワ、カラスの足跡、額の横ジワの治療に用いられています。これらは米国FDAによって承認された美容適応です。
新たな技術動向
美容医療市場開拓の主要促進要因は、レーザー技術、注射剤、エネルギーベースの機器の進歩です。この拡大は、色素沈着、シワ、タトゥー除去など、皮膚に関連する特定の悩みに対して、高度化する技術に対応する有効性と汎用性によるものでもあります。他の例としては、da Vinci Surgical Systemに代表される手術ロボットの使用動向は、低侵襲手術手技を通じて、より高い精度、器用さ、制御を可能にすることで、手術の本質に革命をもたらしました。さらに、より長持ちし、より自然な見た目の注入剤の人気により、美容整形はより幅広い人々にとって身近で魅力的なものとなっています。例えば、GC Aestheticsは、乳房再建の世界に革命を起こすために、ヘルスケアソリューションのパイオニアであるBimini Health Tech社と提携した、乳房美容の定評あるリーダー企業です。このコラボレーションは、GC Aestheticsの40年にわたるシリコン製乳房インプラントの設計、製造、販売の経験と、Biminiの最新の乳房再建イノベーションを活用したものです。両社は共に、米国からLATAM、EMEA、APACに至るまで、世界中の女性に世界クラスの乳房再建ソリューションを提供することを約束します。
自尊心と若者の外見に対する需要の増加
美容医療市場の成長は計り知れないです。これは、自信と若々しさを求める文化の変化によるものです。規制当局も様々な製品を承認しており、これが成長を高めています。例えば、Lumenis社は2022年1月に英国でSplendor Xを発売しました。これは、脱毛、血管問題、色素性病変、しわに対するCE認可を取得しました。ボツリヌス毒素治療に対する需要の高まりは、美意識の高い人々の増加や新発売の継続的な流れと相まって、市場の成長にも拍車をかけています。ボツリヌス毒素はボツリヌス菌に含まれる神経毒性タンパク質で、注射すると投与された筋肉への神経インパルスを遮断することで作用します。どうやら、A型ボツリヌス毒素による美容治療の最も一般的な受診者は31~45歳の成人であるようです。2023年には、美容施術は世界全体で3.4%増の3,490万件となり、外科的施術は5.5%増、非外科的施術は1.7%増となりました。過去4年間で、累積施術数は40%増加しました。
The global medical aesthetics market size was valued at USD 18.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 37.2 Billion by 2033, exhibiting a CAGR of 8.2% from 2025-2033. North America currently dominates the market, holding a market share of over 41.5% in 2024. The market is primarily driven by the rising emphasis on youthful appearance and self-confidence, the escalating consumer demand for non-invasive cosmetic procedures, the continuous technological advancements, and the widespread availability and accessibility of medical aesthetics.
One of the key drivers for the medical aesthetics market is the increasing demand for minimally invasive (MI) cosmetic procedures. Advancements in technology have made treatments like Botox, dermal fillers, and laser-based therapies safer, quicker, and more effective, appealing to a broader demographic. The growing societal focus on self-image, fueled by social media and beauty standards, has further accelerated adoption. Additionally, these procedures often require less downtime compared to surgical alternatives, making them attractive to busy individuals. The rising disposable income and expanding accessibility to such treatments in emerging markets are also contributing to the growing preference for non-surgical aesthetic enhancements.
The United States is emerging as leading medical aesthetics industry, with 91.50% shares. It is driven by robust healthcare infrastructure and advancements in cosmetic treatments. As of 2023, healthcare spending in the U.S. reached approximately 17.8% of GDP, reflecting the sector's economic significance. The medical aesthetics segment benefits from increasing demand for MI procedures. The International Society of Aesthetic Plastic Surgery (ISAPS) reported a 5.5% increase in surgical procedures, totaling over 15.8 million, and 19.1 million non-surgical procedures. Over the last four years, the overall increase in aesthetic procedures has been 40%. Along with this, in 2022, 26.2 million surgical and minimally invasive cosmetic and reconstructive procedures were performed in the U.S., reflecting a 19% increase in cosmetic surgeries since 2019, according to the American Society of Plastic Surgeons (ASPS). Additionally, the U.S. leads globally in technology adoption for laser treatments, injectables, and skin rejuvenation techniques. Federal data highlights steady innovation in healthcare, including aesthetics, fueled by supportive regulatory frameworks and research funding. This has cemented the U.S. as a hub for aesthetic innovation and service delivery.
Growing Demand for Non-Invasive Procedures
The rising demand for non-invasive procedures is the primary driver of the market growth. In addition to this, the changing consumer preferences towards cosmetic enhancements are also driving the medical aesthetics market outlook. Furthermore, the increasing popularity of various beauty treatments, such as dermal fillers, Botox injections, and laser therapy is further boosting the market growth. For example, the Allergan 2022 report shows growing acceptance of non-invasive treatments, and the progress continues to emphasize delivering effective results with minimal downtime and less risk than traditional surgical procedures or even injectables. New muscles for treatment include the additional elbow and forearm muscles: brachialis, brachioradialis, pronator teres, and pronator quadratus. Nonetheless, technological advancements and the desire for minimal downtime have been major drivers for non-invasive procedures. The market grew by 6% for botulinum toxin procedures, whereas dermal fillers experienced growth of 4% in 2023. As a result, the usage of botulinum toxins in aesthetic medicine has remarkably surged. Botox injections are employed in the treatment of frown lines, crow's feet, and horizontal forehead lines. These are cosmetic indications which have been approved by the US FDA.
Emerging Technology Trends
Advancements in laser technology, injectables, and energy-based devices are major drivers in the development of the medical aesthetics market. This expansion is also due to their effectiveness and versatility in addressing increasingly sophisticated technologies for specific concerns related to the skin, like pigmentation, wrinkles, and tattoo removal. Among other examples, the trend towards the use of surgery robots, such as the da Vinci Surgical System, has revolutionized the very nature of surgery by affording enhanced precision, dexterity, and control through the minimally invasive surgery procedures. In addition, the popularity of longer-lasting and more natural-looking injectables has led to cosmetic enhancements becoming accessible and appealing to a wider range of people. For instance, GC Aesthetics is a well-established leader in breast aesthetics that collaborated with Bimini Health Tech, a pioneer in health care solutions, to revolutionize the world of breast reconstruction. This collaboration leverages the 40 years of GC Aesthetics experience in design, manufacturing, and distribution of Silicone Breast Implants in conjunction with Bimini's latest breast reconstruction innovations. Together, they are committed to offering world-class breast reconstruction solutions to women around the globe, from the USA to LATAM, EMEA, and APAC.
Increased Demand for Self-Esteem and Youths Appearance
There is immense growth in the medical aesthetics market. This is due to cultural changes that are more of self-confidence and seeking youthfulness. The regulatory authorities also approve various products, and this has enhanced the growth. For instance, Lumenis launched the Splendor X device in the United Kingdom in January 2022. It obtained CE clearance for hair removal, vascular issues, pigmented lesions, and wrinkles. The growing demand for botulinum toxin treatments, coupled with the growing number of aesthetically conscious individuals and an ongoing stream of new releases, is also fueling the growth of the market. Botulinum toxin is a neurotoxic protein found in Clostridium botulinum that acts by interrupting nerve impulses to the administered muscles upon injection. Apparently, the most common receivers of botulinum toxin type A cosmetic treatments are adults aged 31-45 years. In 2023, aesthetic procedures grew globally by 3.4%, totaling 34.9 million; surgical rose by 5.5%, and nonsurgical procedures rose by 1.7%. In the last four years, the cumulative number of procedures increased by 40%.
Aesthetic implants stand as the largest part of the 2024 market. Growth in aesthetic implant surgeries, particularly procedures like augmentation mammoplasty and other facial implants is largely backed by women as it gathers momentum in relation to soaring social media influences, with increased disposable incomes, as well as in improving the latest implant materials used including biocompatible metals and ceramics among others. Both hospitals and specialty clinics are increasing their portfolio offerings, thereby making aesthetic implants accessible. The growing popularity of body contouring and facial enhancements, along with rising acceptance of cosmetic surgery, further fuels the implant market.
Surgical dominated the market in 2024, with growth in demand for body contouring, facial surgeries, and enhancements. One of the most important factors is that aesthetic surgery is increasingly becoming acceptable due to improvements in surgical techniques and patient safety measures. Some of the most popular procedures are liposuction, facelifts, and rhinoplasty because these surgeries give the patient results that last long and are easily noticeable. Additionally, increased disposable incomes and greater emphasis on self-image, as amplified by social media, are contributing to the demand for surgical options. According to data from the International Society of Aesthetic Plastic Surgery (ISAPS), surgical procedures increased by 5.5% in 2023, further showing this trend.
The market share for hospitals and clinics is around 49.8% in 2024 because they are capable of providing complete specialized services under one roof. These facilities range from non-invasive aesthetic treatments such as Botox and dermal fillers to more complex surgical procedures like facelifts and liposuction. Hospitals and clinics are trusted for their advanced technology, highly trained professionals, and adherence to regulatory standards, ensuring patient safety. Increasing aesthetic services investments in healthcare will also contribute to the use of these settings, alongside the increasing affordability and treatment accessibility. This consolidation enhances patient confidence in one single location, thus further accelerating the trend.
North America dominated the market share in 2024, accounting for more than 41.5% due to high consumer demand for cosmetic procedures, an advanced healthcare infrastructure, and rising acceptance of non-invasive treatments. The U.S. remains a key contributor in this region, with a large population seeking aesthetic enhancements like Botox, dermal fillers, and laser treatments. Technological advancements, along with the presence of key market players, further fuel this growth. Also, the increasing concern of younger generations towards self-image and beauty, coupled with increasing disposable income, increases the demand for these procedures. North America's regulatory environment is supporting the expansion of the market by ensuring the safety and efficacy of medical aesthetics treatments.
United States Medical Aesthetics Market Analysis
Rising demand for non-invasive aesthetic treatments and a recent spate of increasing awareness about cosmetic procedures should fuel strong growth in the U.S. medical aesthetics market. The market for physician-dispensed skincare alone is expected to grow at 9.6% compound annual growth rate, reaching $37.3 billion by 2030. The high demand for medical-grade skincare products that are sought more and more by consumers due to the benefits they impart in rejuvenating and aging out the skin. Besides, emerging products like exosome-based skincare treatments from Elevai signify the larger trend of aesthetics solutions powered by biotechnology, as products are designed to advance skin regeneration, stimulate collagen production, and promote better skin health. The increase in obesity and the market for weight loss treatments are supporting the medical aesthetics market; the demand for body sculpting and rejuvenation is also rising, opening new avenues.
Europe Medical Aesthetics Market Analysis
The medical aesthetics market in Europe benefits hospitals and clinics by enhancing patient satisfaction and expanding service offerings. Non-invasive procedures such as dermal fillers and laser therapy are increasingly popular because they have minimal downtime and are in line with patient preferences. Healthcare expenditure in Germany reached approximately €474.1 billion (USD 507.3 billion) in 2021, with over 90% of the population covered, indicating the robustness of the nation's healthcare system. This rise in healthcare spending also boosts medical aesthetics, providing better access for patients to cosmetic treatments. In the UK, 43% of adults currently view non-surgical cosmetic procedures as part of a regular beauty routine. These treatments are considered an essential part of well-being and helps build customer loyalty. Higher revenue in clinics is established with reliable high tech solutions, giving patients the confidence to be regular visitors. Further growing the demand for minimally invasive options also drives innovation in equipment, thereby improving service quality and making processes more effective.
Asia Pacific Medical Aesthetics Market Analysis
Medical aesthetics in India continues to gain ground with increasing awareness and acceptance of non-surgical cosmetic treatments such as Botox, fillers, and laser treatments. It now presents more affordable solutions for those alternatives that could have been more conventional, like surgery, by offering such solutions to the broader market penetration of the middle-income earners. Technological advances in aesthetic medicine, including laser and micro-needling devices, have further fueled this growth with innovation in traditional beauty practices. Training programs for professionals have also become more accessible, meeting the demand for skilled practitioners. This also explains why its young population of more than 554 million aged 15-64 plays a part in the rising demand because most of these people give much importance to self-care and personal appearance.
Latin America Medical Aesthetics Market Analysis
Brazil is actually the fourth biggest cosmetic market around the world and is driven by large and diverse populations, and growing demand for beauty products, as well as thriving export sectors. Latin America is a principal region for Brazilian exports where 79.3% of total cosmetic sales are recorded to be in that region; Argentina, Chile, and Mexico are amongst the destinations. The innovation of applying local ingredients boosts Brazil's competitive edge across the border. There is also growing interest in non-invasive beauty procedures, supported by the region's expanding middle class and evolving consumer preferences for accessible and effective aesthetic solutions.
Middle East and Africa Medical Aesthetics Market Analysis
The medical aesthetics market is growing rapidly in the Middle East and Africa, supported by the growing number of medical spas and non-invasive procedures. As of 2024, the UAE has 50 medical spas, an increase of 6.25% from 2023, and mostly operated independently. Treatments such as dermal fillers and laser therapies are very popular due to their natural results and minimal downtime. The integration of wellness with beauty and advanced technology is also boosting client satisfaction. Growing awareness of skin health and youthfulness further supports the market's expansion.
The medical aesthetics market has a high degree of rivalry, with several companies dealing with a wide range of treatments and products. These include main industry players that have dominated the global market with established portfolios of injectable treatments, dermal fillers, and botulinum toxin products. Such companies consistently innovate by developing new technologies and formulations to satisfy the growing demand from consumers for non-invasive cosmetic procedures. Apart from the above companies, several new players are entering the market and trying to gain ground with their focus on cutting-edge treatments such as laser technologies, regenerative medicine, and aesthetic devices. Increasing demand for personalized treatments is also a reason for competition that compels companies to use advanced AI and ML in their product development. Regional players also play a role in the competitive dynamics, especially in Asia Pacific and Latin America, where the market for medical aesthetics is also witnessing strong growth.