![]() |
市場調査レポート
商品コード
1296846
ヘルスケアにおける拡張現実(AR)の世界市場2023-2030Global Augmented Reality (AR) in Healthcare Market 2023-2030 |
||||||
カスタマイズ可能
|
ヘルスケアにおける拡張現実(AR)の世界市場2023-2030 |
出版日: 2023年05月24日
発行: Orion Market Research
ページ情報: 英文 170 Pages
納期: 2~3営業日
|
世界のヘルスケアにおける拡張現実(AR)市場は、予測期間中にCAGR 24.8%で成長すると予測されています。ARデバイスに対する米国食品医薬品局(FDA)の承認は、ヘルスケアにおけるAI世界市場の成長を促進すると予測されています。例えば、2022年12月、米国FDAは、ARおよび仮想現実(VR)技術を組み込んだ医療機器に特化した新しいウェブページを立ち上げました。同機関は約39のAR/VR機器を承認しています。このマーケットプレースにおける新興企業の成長は、世界市場にさらに貢献しています。例えば、BioFlightVRはVR/AR医師トレーニングや360° 拡張ビデオを提供します。AR/VR医療トレーニングモジュールは、学生や医師の学習を洗練させ、定着度を高めるのに役立ちます。Medical Realitiesは、AR/VRとゲームに特化した医療トレーニング製品を提供- 医療処置は、Oculus Riftなどの消費者向けVRデバイスで見ることができます。技術の進歩、ヘルスケアのデジタル化、政府の積極的な取り組み、医療費の増加、外科手術での利用拡大などは、ヘルスケアにおけるAR市場の成長を促進するその他の主な要因の一部です。
トレーニング・医療教育は予測期間中に著しい成長を示す
トレーニング・医療教育は、予測期間中にかなりの成長を示すと予測されています。ARは医療従事者の教育やトレーニング目的で広く採用されています。ARベースの学習モジュールは解剖学的視覚化とシミュレーションを提供するため、医療従事者により健全で完全な学習体験を与えます。mヘルス技術などのアプリは、医学生や専門家が手術の準備をしたり、新しい手技を学んだり、知識をテストしたりすることを可能にする手術シミュレータトレーニングプラットフォームです。
地域別展望
ヘルスケアにおける拡張現実(AR)の世界市場では、北米がかなりのシェアを占めています。北米では米国が大きなシェアを占めています。同国には主要な市場プレーヤーが存在し、AR技術の研究開発への投資が拡大していることが、同地域市場の成長を促進する主要因となっています。ロンドンのインペリアル・カレッジやセント・メアリー病院などの外科医や医師は、重傷を負った患者の再建手術の際にマイクロソフトのHoloLens ARメガネを使い始めています。
他の地域と比較して、この地域全体でARデバイスの採用率が高いことが、この地域市場の高シェアの主な要因となっています。例えば、2023年4月、Ocutrx Technologies, Inc.は、コロラド州を拠点とするエレクトロニクス製造・組立会社、Spectrum Advanced Manufacturing Technologies, Inc.(スペクトラムAMT)を買収しました。この買収は、同社のサプライチェーンを米国に移管し、Spectrumのインフラを活用して、FDA規格に準拠したOcuLenz AR/XR医療用ヘッドセットを米国で生産するという同社の取り組みを支援するものです。このような地域全体の開拓は、市場の成長にさらに貢献すると予想されます。
Title:Global Augmented Reality (AR) in Healthcare Market Size, Share & Trends Analysis Report by Technology (Head Mounted Devices and Handheld Devices), by Application (Surgical Application, Rehabilitation, and Training & Medical Education), and by End-User (Hospitals and Clinics, Research Laboratories, and Others) Forecast Period (2023-2030).
The global augmented reality (AR) in healthcare market is anticipated to grow at a CAGR of 24.8% during the forecast period. The US Food and Drug Administration (FDA) approval for AR devices is anticipated to drive the growth of the global AI in healthcare market. For instance, in December 2022, the US FDA has launched a new webpage dedicated to medical devices that incorporate AR and virtual reality (VR) technologies. The agency has approved some 39 AR/VR devices. The growing startups in this marketplace are further contributing to the global market. For instance, BioFlightVR offers VR/AR doctor training and 360° enhanced videos - AR/VR medical training module helps students and doctors refine their learning and increase retention. Medical Realities offers medical training products, specializing in AR/VR and gaming - Medical procedures can be viewable on consumer VR devices, such as the Oculus Rift. Technological advancements, healthcare digitalization, favorable government initiatives, rising healthcare expenditure, and growing usage in surgical procedures are some of the other key factors driving the growth of the AR in healthcare market.
The global augmented reality (AR) in healthcare market is segmented based on technology, application, and end-user. Based on technology, the market is bifurcated into head mounted devices and handheld devices. Based on application, the market is segmented into surgical application, rehabilitation, and training & medical education. Based on application, the market is sub-segmented into Based on end-user, the market is segmented into hospitals and clinics, research laboratories, and others.
Training & Medical Education to Exhibit Considerable Growth Over the Forecast Period
Training & medical education is anticipated to exhibit considerable growth during the forecast period. AR is being widely adopted for education and training purposes for medical personnel. Since AR-based learning modules provide anatomical visualization and simulation it gives the medical personnel a more wholesome complete learning experience. Apps such as mHealth technology is a surgical simulator training platform that allows medical students and specialists to prepare for surgery, learn new procedures, and test their knowledge - all on mobiles.
Regional Outlooks
The global augmented reality (AR) in healthcare market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America).Among these, the Asia-Pacific market is anticipated to cater to a considerable growth over the forecast period. Technological advancements, growing healthcare expenditure, favorable government initiatives, increasing inclination towards AR & VR technologies are some of the key promoters of the regional market growth.
Global Augmented Reality (AR) in Healthcare Market Growth, by Region 2023-2030
Source: OMR Analysis
North America held a considerable share in the global Augmented Reality (AR) in healthcare market. In North America, the US held a major market share. The presence of key market players in the country along with growing investment in R&D of AR technology is a key factor driving the growth of the regional market. Surgeons and doctors at hospitals such as Imperial College and St. Mary's Hospital in London have begun using Microsoft's HoloLens AR glasses during reconstructive surgery on patients who have suffered severe injuries.
The high adoption rate of AR devices across the region compared to other regions is a key contributing factor to the high share of the regional market. For instance, in April 2023, Ocutrx Technologies, has acquired Spectrum Advanced Manufacturing Technologies, Inc. (Spectrum AMT), a Colorado-based electronics manufacturing and assembly company. The acquisition will support the company's efforts to repatriate its supply chain and leverage Spectrum's infrastructure to produce its OcuLenz AR/XR medical headsets, in compliance with FDA standards on US soil. Such developments across the region are further anticipated to contribute to the market growth.
Market Players Outlook
The key players in the augmented reality (AR) in healthcare market contributing significantly by providing different types of products and increasing their geographical presence across the globe. The key players of the market include Siemens Healthineers, Koninklijke Philips N.V., AccuVein Inc., Vuzix Corp., and Augmented Pixels Inc. among others. These market players are adopting several market strategies including product launch and approvals, merger and acquisition, partnership collaboration and others in order to remain competitive in the market. Product innovation is the core activity to remain competitive in this marketplace. For instance, in April 2022, XRHealth, the gateway to the healthcare metaverse had announced the availability of its AR/VR therapy in the US to treat patients with autism. XRHealth clinicians will be using the company's FDA registered applications to provide a holistic, multidisciplinary treatment for ASD patients, including physical therapy, occupational therapy, and behavioral health, while the platform will provide valuable insights and progress reports for both therapists and patients.
The Report Covers: