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市場調査レポート
商品コード
1292901
Bluetoothスピーカーの世界市場2023-2030Global Bluetooth Speaker Market 2023-2030 |
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カスタマイズ可能
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Bluetoothスピーカーの世界市場2023-2030 |
出版日: 2023年05月20日
発行: Orion Market Research
ページ情報: 英文 105 Pages
納期: 2~3営業日
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Bluetoothスピーカーの世界市場は、予測期間中に11.5%のCAGRで成長すると予測されています。Bluetoothスピーカーは、若者がいつでもどこでも音楽を聴くためによく使用されます。消費者のワイヤレス電子ガジェットの使用の増加は、そのようなアイテムの需要が増加しています。最近のユーザーは、リビングやホールを装飾するためにマルチカラーのBluetoothスピーカーを頻繁に利用しています。また、アレクサやアマゾンなどのインタラクティブなBluetoothスピーカーの人気も高まっており、Bluetoothスピーカーの需要が高まっています。例えば、NPR(National Public Radio)とEdison Researchの2022年スマートオーディオ調査によると、18歳以上の24%が少なくとも1台のスマートスピーカーを所有しています。これは約6,000万人に相当します。ほとんどの消費者は複数のスマートスピーカーを所有しているため、調査では米国の家庭には現在1億5,700万台のこれらのデバイスがあると予測しています。この調査は、米国の1,000人強を対象とした電話調査に基づいています。
Bluetoothスピーカーの市場は、ワイヤレスと有線に二分されます。このうち、ワイヤレスセグメントが予測期間中に大きな市場シェアを占めると予想されます。ワイヤレスBluetoothスピーカーは、その利便性、携帯性、音質により、近年ますます人気が高まっています。Bluetoothスピーカーは、利便性や携帯性に加え、音質も向上しています。現在では多くのモデルが有線スピーカーに匹敵する高音質を実現しており、音質を犠牲にすることなくワイヤレスという選択肢を求める人に人気のスピーカーとなっています。さらに、防水性能も備えています。例えば、イケアは2023年3月、シリコンコーティングを施した防水ポータブルBluetoothスピーカー「Vappeby」を発売しました。
北米は、Bluetoothスピーカー業界のかなりの部分を占めると思われます。技術的な進歩がBluetoothスピーカーの進化を助け、様々な用途で精度を大幅に向上させる可能性があります。信頼性の高い高品質の製品とサービスを提供するアメリカの電子企業は、この地域の世界のエレクトロニクス産業の大部分を占めています。米国最大かつ最も著名なエレクトロニクス企業には、JBL、Klipsch、KEF、Boseなどがあります。さらに、オーディオ・ストリーミング・サービスの人気の高まりが、北米のワイヤレス・スピーカー事業の成長に拍車をかけています。消費者技術協会の2022年予測によると、消費者は2022年に音楽、オーディオブック、ポッドキャストを含むストリーミングサービスに129億米ドルを費やし、2021年比で15%増加しました。また、スマートガジェットやインテリジェント家電への消費支出の増加が、この地域の市場成長を牽引しています。
業界の現状分析と成長ポテンシャルの展望
GLOBAL WIRELESS BLUETOOTH SPEAKER MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
GLOBAL WIRELESS BLUETOOTH SPEAKER MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030(%)
Global Bluetooth speaker market is anticipated to grow at a considerable CAGR of 11.5% during the forecast period. Bluetooth speakers are often used by youngsters to listen to music at any time and in any location. Consumers' increasing use of wireless electronic gadgets has increased demand for such items. Users nowadays frequently utilize multi-colored Bluetooth speakers to decorate their living and hall areas. Alexa, Amazon, and other interactive Bluetooth speakers are also becoming increasingly popular, resulting in high demand for Bluetooth speakers. For instance, according to NPR (National Public Radio) and Edison Research's 2022 Smart Audio Study, 24% of those over the age of 18 own at least one smart speaker. This equates to around 60 million individuals. Because most consumers own more than one smart speaker, the research predicts that there are currently 157 million of these devices in US homes. The study is based on a telephone survey of a little over 1,000 individuals in the US.
The global Bluetooth speaker market is segmented by type and application. Based on type, the market is bifurcated into wireless and wired. Based on application, the market is bifurcated into residential and commercial. Among applications, the commercial segment is expected to account for the majority of market share. The commercial sector is likely to account for a sizable proportion of the market due to the high demand for bass-system-based Bluetooth speakers at various parties and festival celebration auditoriums. Additionally, rising outdoor activity patterns are bolstering future segmental growth.
Based on type, the market is bifurcated into wireless and wired. Among these, the wireless segment is expected to hold a significant market share during the forecast period. Wireless Bluetooth speakers have become increasingly popular in recent years due to their convenience, portability, and sound quality. In addition to convenience and portability, Bluetooth speakers have also improved in terms of sound quality. Many models now offer high-quality audio that rivals that of wired speakers, making them a popular choice for people who want a wireless option without sacrificing sound quality. Additionally, they are also waterproof. For instance, in March 2023, IKEA launched its new silicone-coated, waterproof portable Bluetooth speaker, Vappeby.
The global Bluetooth speaker market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the North American region is expected to generate the highest market share, followed by the Asia-Pacific market. The Asia-Pacific is standing second owing to its growing electronics and technological manufacturing capacities. Large foreign market players also prefer the region to manufacture their goods, such as Sony, Apple, Inc., and others.
North America is likely to account for a sizable portion of the Bluetooth speaker industry. Technical advancements have aided in the evolution of Bluetooth speakers, which may considerably enhance accuracy in a variety of applications. Due to their dependable and high-quality products and services, American electronic enterprises account for the vast bulk of the region's global electronics industry. Some of the biggest and most prominent electronics companies in the US include JBL, Klipsch, KEF, Bose, and others. Additionally, the increased popularity of audio streaming services has fueled the growth of the North American wireless speaker business. According to the 2022 forecast of the Consumer Technology Association, consumers spent $12.9 billion on streaming services that include music, audio books, and podcasts in 2022, a 15% increase over 2021. Besides, increased consumer spending on smart gadgets and intelligent appliances is driving regional market growth.
The major companies serving the global Bluetooth speaker market include: JVC Kenwood Corp., Koninklijke Philips NV, LG Electronics Inc., Logitech International, Onkyo Corp., and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, in February 2023, Zebronics launched its new wireless Bluetooth speakers, the Zeb-Rocket 500. The speaker is designed for both indoor and outdoor usage. The audio device also has RGB LED lighting. The volume control knob is retro-styled, and the carry handle is removable. After its cooperation with DC Comics in January 2023, the latest offering draws influence from classic comics villains such as the Joker and Black Adam.
The Report Covers:
Current Industry Analysis and Growth Potential Outlook