Bluetoothスピーカーの市場規模、シェア、成長分析：タイプ別、ポータビリティ別、用途別、流通チャネル別、地域別 - 産業予測、2024-2031年

Bluetoothスピーカーの2022年の市場規模は79億5,000万米ドルで、2023年の86億5,000万米ドルから2031年には169億9,000万米ドルに拡大し、予測期間（2024-2031年）のCAGRは12.8%で成長する見通しです。

あらゆる機器にワイヤレスで接続できるBluetoothスピーカーは、コードや配線をなくす方向に世界的にシフトしているため、人気が急上昇しています。この動向は、オンラインストリーミングサービスの利用の増加によって後押しされ、ポータブルでワイヤレスなオーディオソリューションの需要を押し上げています。さらに、Bluetoothスピーカーとスマートホームの音声アシスタントの統合や、日常生活におけるテクノロジーの一般的な普及が、市場の成長をさらに後押ししています。バッテリー寿命の延長、急速充電、スマートコネクティビティ、優れた音質を特徴とする新型の先進的なBluetoothスピーカーモデルの投入は、住宅および商業用ユーザーからの需要の高まりに対応すると予想されます。さらに、ポータブルミュージックスピーカーを必要とするアウトドア活動への参加が増加していることも、市場拡大の新たな機会をもたらしています。一方、家庭やオフィスではスマートスピーカーの需要が高いことから、長期的には持続的な成長が見込まれます。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模予測
• 市場の想定と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主な市場の考察

• 技術分析
• バリューチェーン分析
• 価格分析
• 特許分析
• 規制情勢
• 重要成功要因
• 市場の魅力指数
• 競合の程度
• 主な投資機会
• エコシステムマッピング

Bluetoothスピーカー市場：タイプ別

• 市場概要
• スマート
• 従来型

Bluetoothスピーカー市場：ポータビリティ別

• 市場概要
• ポータブル
• 固定

Bluetoothスピーカー市場：用途別

• 市場概要
• 住宅用
• 商業用

Bluetoothスピーカー市場：流通チャネル別

• 市場概要
• オンラインチャネル
• オフラインチャネル

Bluetoothスピーカー市場：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• Sony Group Corporation
• Beats Electronics
• Marshall Group AB
• VOXX International Corporation
• Bang & Olufsen
• Fugoo
• Samsung
• Apple Inc.
• HARMAN International
• Bose Corporation
• JVCKENWOOD Corporation
• Logitech

Bluetooth Speaker Market size was valued at USD 7.95 billion in 2022 and is poised to grow from USD 8.65 billion in 2023 to USD 16.99 billion by 2031, growing at a CAGR of 12.8% in the forecast period (2024-2031).

Bluetooth speakers, capable of connecting to any device wirelessly, are experiencing a surge in popularity due to the global shift towards eliminating cords and wires. This trend is bolstered by the increasing use of online streaming services, which drives demand for portable and wireless audio solutions. Additionally, the integration of Bluetooth speakers with voice assistants in smart homes and the general proliferation of technology in everyday life further fuel market growth. Introducing new and advanced Bluetooth speaker models, featuring extended battery life, quick charging, smart connectivity, and superior audio quality, is anticipated to meet the rising demand from residential and commercial users. Furthermore, the growing participation in outdoor activities that require portable music speakers presents new opportunities for market expansion. In contrast, the high demand for smart speakers in homes and offices supports sustained growth in the long run.

Top-down and bottom-up approaches were used to estimate and validate the size of the Bluetooth Speaker market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Bluetooth Speaker Market Segmental Analysis

The global Bluetooth speaker market is segmented based on type, portability, application, distribution channel, and region. Based on type, the market is segmented into smart Bluetooth speakers and conventional Bluetooth speakers. Based on portability, the market is segmented into portable and fixed. Based on application, the market is segmented into commercial and residential. Based on the distribution channel, the market is segmented into online and offline. On a regional level, the market is segmented into Asia Pacific, North America, Latin America, Europe, and the Middle East and Africa.

Drivers of the Bluetooth Speaker Market

The widespread adoption of smartphones and internet access globally has significantly driven the popularity of online music streaming, leading to a surge in demand for Bluetooth speakers. This trend is anticipated to continue growing, as more consumers seek convenient and high-quality audio solutions compatible with their mobile devices. As a result, the market for Bluetooth speakers is expected to experience robust sales growth in the coming years, fuelled by the increasing number of people using streaming services to access their favourite music anytime and anywhere. This synergy between mobile technology and audio streaming is shaping the future of the consumer electronics market.

Restraints in the Bluetooth Speaker Market

The widespread availability of various affordable wired speakers globally is significantly impacting the sales of Bluetooth speakers, as consumers are increasingly opting for these low-cost alternatives. This price-driven preference is altering purchasing behaviours, with budget-conscious buyers favouring the cost-effective wired options over the typically more expensive Bluetooth models. Consequently, the competitive pricing of wired speakers is playing a pivotal role in shaping the market dynamics, slowing down the growth and sales of Bluetooth speakers across different regions. The influence of price sensitivity is evident, as consumers prioritize economical choices, thereby affecting the overall demand for Bluetooth technology in audio devices.

Market Trends of the Bluetooth Speaker Market

The increasing popularity of smart technologies and the growing trend of smart homes have significantly boosted the demand for speakers equipped with integrated smart assistants like Alexa and Siri. This surge presents an opportunity for companies to enhance Bluetooth speakers by incorporating advanced smart technologies and features, thereby broadening their functionality and applications. By focusing on these integrations, companies can cater to a tech-savvy consumer base, offering products that not only provide high-quality audio but also serve as versatile, voice-activated assistants capable of managing various smart home devices and tasks, thus enriching the user experience.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Regulatory Landscape
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Bluetooth Speaker Market by Type

• Market Overview
• Smart Bluetooth Speakers
• Conventional Bluetooth Speakers

Bluetooth Speaker Market by Portability

• Market Overview
• Portable
• Fixed

Bluetooth Speaker Market by Application

• Market Overview
• Residential
• Commercial

Bluetooth Speaker Market by Distribution Channel

• Market Overview
• Online Channel
• Offline Channel

Bluetooth Speaker Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Sony Group Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beats Electronics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marshall Group AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VOXX International Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang & Olufsen
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fugoo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HARMAN International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVCKENWOOD Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logitech
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments