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Bluetoothスピーカーの市場レポート：携帯性別、タイプ別、価格別、流通チャネル別、地域別、2025年～2033年

Bluetooth Speaker Market Report by Portability, Type, Price, Distribution Channel, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 128 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.91円
Bluetoothスピーカーの市場レポート：携帯性別、タイプ別、価格別、流通チャネル別、地域別、2025年～2033年
出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 128 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

世界のBluetoothスピーカーの市場規模は、2024年に170億米ドルに達しました。今後、IMARC Groupは、2033年までには609億米ドルに達し、2025年から2033年にかけて15.3%の成長率（CAGR）を示すと予測しています。同市場は、スマートフォンやタブレットの普及率の上昇、ワイヤレスオーディオソリューションに対する需要の高まり、アウトドアやポータブルエンターテインメントデバイスの人気の高まり、スマートアシスタント機能の統合、バッテリ寿命と充電技術の大幅な進歩、高精細サウンドによる音質の向上などによって推進されています。

Bluetoothスピーカーは、Bluetooth技術を利用して、スマートフォン、タブレット、コンピューターなどのソースデバイスからオーディオコンテンツを接続してストリーミングするワイヤレスオーディオデバイスです。音を再生するための内蔵アンプとスピーカーで構成されています。このスピーカーは、その携帯性と利便性から人気を博しており、ユーザーは有線接続を必要とせずに音楽やポッドキャスト、通話を楽しむことができます。外出先でのリスニングに適したコンパクトなポータブルスピーカーから、ホームエンターテインメントに適した大型でパワフルなユニットまで、さまざまな使用シーンに対応するさまざまなサイズとデザインがあります。

世界のBluetoothスピーカー市場は、ポータブルでワイヤレスなオーディオソリューションに対する消費者の需要の増加により、大きな成長を遂げています。このほか、Bluetoothスピーカーは利便性と柔軟性を提供し、ユーザーは有線接続の制約を受けずにモバイル機器から音楽やその他のオーディオコンテンツをストリーミングできるため、人気の拡大に寄与しています。さらに、Bluetooth技術の進歩により音質が向上し、バッテリー寿命が延び、全体的なユーザーエクスペリエンスが向上したことも、市場拡大に寄与しています。さらに、スマートフォンやスマートデバイスの普及により、Bluetoothスピーカーの潜在的なユーザー層が拡大し、これらのデバイスがオーディオコンテンツの主な供給源となることが多いため、市場の成長を後押ししています。さらに、音声アシスタント、堅牢設計、防水などの新機能を継続的に導入するメーカーによる技術革新が、市場の成長を強化しています。これとは別に、アウトドア活動や社交の場の増加傾向が、ポータブルオーディオソリューションの需要を高め、市場を前進させています。

Bluetoothスピーカー市場傾向 / 促進要因：

ワイヤレスポータブルオーディオソリューションに対する消費者需要の増加

Bluetoothスピーカー市場の成長を後押しする主な要因の一つは、ワイヤレスおよびポータブルオーディオソリューションに対する需要の高まりです。オーディオ体験に利便性と柔軟性を求める消費者が増えており、スマートフォン、タブレット、ノートパソコンをワイヤレスで接続できるBluetoothスピーカーの需要が高まっています。この自由な動きとシンプルな接続性がBluetoothスピーカーの特徴となっており、人気を牽引しています。さらに、Bluetoothスピーカーは、自宅、オフィス、アウトドア、旅行など、使用シーンに多様性をもたらし、ユーザーはコードに縛られることなく高音質のオーディオを楽しむことができます。さまざまな環境をシームレスに移行できることから、Bluetoothスピーカーの採用が急増し、現代のライフスタイルに欠かせないものとなっています。

Bluetooth技術の進歩

Bluetooth技術の継続的な改良と進化は、市場の成長に大きな影響を与えています。Bluetoothのオーディオコーデックはより効率的になり、音質の向上と待ち時間の短縮が実現しました。つまり、Bluetoothスピーカーで音楽をストリーミングしたり、ビデオを見たり、電話会議をしたりする場合でも、鮮明で臨場感のあるオーディオ体験を楽しめるようになったのです。さらに、メーカー各社は電力効率の高いチップセットを開発し、ポータブルスピーカーの魅力に欠かせないバッテリー寿命の延長に貢献しています。さらに、通信距離の延長や安定性の向上など、Bluetooth接続の大幅な進歩によってBluetoothスピーカーの信頼性が強化され、ユーザーは頻繁な脱落や切断の心配なくBluetoothスピーカーにデバイスを接続できるようになりました。このような技術的進歩はオーディオ体験を向上させ、消費者が信頼性の高い高品質のオーディオソリューションとしてBluetoothスピーカーに投資することを後押ししています。

スマートデバイスの普及と統合

スマートフォンやその他のスマートデバイスの普及は、Bluetoothスピーカー市場の推進に極めて重要な役割を果たしています。多くの消費者がスマートフォンをオーディオコンテンツの主要なソースとして使用しており、これらのデバイスにBluetooth接続がシームレスに統合されたことで、ユーザーはBluetoothスピーカーにオーディオを接続し、ストリーミングすることが容易になりました。さらに、スマートホームエコシステムと音声アシスタントの人気の高まりにより、音声コマンド、ホームオートメーション制御、マルチルームオーディオ同期などの追加機能を提供するスマートBluetoothスピーカーの開発が進み、市場の魅力がさらに拡大し、売上が伸びています。スマートホームエコシステムにシームレスに統合し、音声制御によるオートメーションのハブを提供する機能は、市場の魅力を大幅に拡大し、これらのスマートBluetoothスピーカーの堅調な売上を牽引しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 予測調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のBluetoothスピーカー産業

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：携帯性別

  • ポータブル
    • 市場動向
    • 市場予測
  • 固定
    • 市場動向
    • 市場予測

第7章 市場内訳：タイプ別

  • スマートBluetoothスピーカー
    • 市場動向
    • 市場予測
  • 従来のBluetoothスピーカー
    • 市場動向
    • 市場予測

第8章 市場内訳：価格別

  • 低
    • 市場動向
    • 市場予測
  • 中
    • 市場動向
    • 市場予測
  • 高
    • 市場動向
    • 市場予測

第9章 市場内訳：流通チャネル別

  • 専門店
    • 市場動向
    • 市場予測
  • スーパーマーケット・ハイパーマーケット
    • 市場動向
    • 市場予測
  • 百貨店
    • 市場動向
    • 市場予測
  • オンライン
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • トルコ
    • サウジアラビア
    • その他

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Bose Corporation
    • Edifier International Limited
    • Harman International Industries
    • LG Corporation
    • Panasonic Corporation
    • Polk Audio
    • Samsung
    • Sennheiser electronic GmbH & Co. KG
    • Sony Corporation
    • boAt
図表

List of Figures

  • Figure 1: Global: Bluetooth Speaker Market: Major Drivers and Challenges
  • Figure 2: Global: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Bluetooth Speaker Market: Breakup by Portability (in %), 2024
  • Figure 4: Global: Bluetooth Speaker Market: Breakup by Type (in %), 2024
  • Figure 5: Global: Bluetooth Speaker Market: Breakup by Price (in %), 2024
  • Figure 6: Global: Bluetooth Speaker Market: Breakup by Distribution Channel (in %), 2024
  • Figure 7: Global: Bluetooth Speaker Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 9: Global: Bluetooth Speaker (Portable) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 10: Global: Bluetooth Speaker (Portable) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 11: Global: Bluetooth Speaker (Fixed) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 12: Global: Bluetooth Speaker (Fixed) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 13: Global: Bluetooth Speaker (Smart) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 14: Global: Bluetooth Speaker (Smart) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 15: Global: Bluetooth Speaker (Conventional) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 16: Global: Bluetooth Speaker (Conventional) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 17: Global: Bluetooth Speaker (Low) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 18: Global: Bluetooth Speaker (Low) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 19: Global: Bluetooth Speaker (Medium) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 20: Global: Bluetooth Speaker (Medium) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 21: Global: Bluetooth Speaker (High) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 22: Global: Bluetooth Speaker (High) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 23: Global: Bluetooth Speaker (Specialty Stores) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 24: Global: Bluetooth Speaker (Specialty Stores) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 25: Global: Bluetooth Speaker (Supermarkets and Hypermarkets) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 26: Global: Bluetooth Speaker (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 27: Global: Bluetooth Speaker (Departmental Stores) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 28: Global: Bluetooth Speaker (Departmental Stores) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 29: Global: Bluetooth Speaker (Online) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 30: Global: Bluetooth Speaker (Online) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 31: Global: Bluetooth Speaker (Other Distribution Channels) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 32: Global: Bluetooth Speaker (Other Distribution Channels) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 33: North America: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 34: North America: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 35: United States: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 36: United States: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 37: Canada: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 38: Canada: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 39: Asia Pacific: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 40: Asia Pacific: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 41: China: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 42: China: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 43: Japan: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 44: Japan: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 45: India: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 46: India: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 47: South Korea: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 48: South Korea: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 49: Australia: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 50: Australia: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 51: Indonesia: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 52: Indonesia: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 53: Others: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 54: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 55: Europe: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 56: Europe: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 57: Germany: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 58: Germany: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 59: France: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 60: France: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 61: United Kingdom: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 62: United Kingdom: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 63: Italy: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 64: Italy: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 65: Spain: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 66: Spain: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 67: Russia: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 68: Russia: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 69: Others: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 70: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 71: Latin America: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 72: Latin America: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 73: Brazil: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 74: Brazil: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 75: Mexico: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 76: Mexico: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 77: Others: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 78: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 79: Middle East and Africa: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 80: Middle East and Africa: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 81: Turkey: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 82: Turkey: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 83: Saudi Arabia: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 84: Saudi Arabia: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 85: Others: Bluetooth Speaker Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 86: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 87: Global: Bluetooth Speaker Industry: SWOT Analysis
  • Figure 88: Global: Bluetooth Speaker Industry: Value Chain Analysis
  • Figure 89: Global: Bluetooth Speaker Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Bluetooth Speaker Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Bluetooth Speaker Market Forecast: Breakup by Portability (in Billion USD), 2025-2033
  • Table 3: Global: Bluetooth Speaker Market Forecast: Breakup by Type (in Billion USD), 2025-2033
  • Table 4: Global: Bluetooth Speaker Market Forecast: Breakup by Price (in Billion USD), 2025-2033
  • Table 5: Global: Bluetooth Speaker Market Forecast: Breakup by Distribution Channel (in Billion USD), 2025-2033
  • Table 6: Global: Bluetooth Speaker Market Forecast: Breakup by Region (in Billion USD), 2025-2033
  • Table 7: Global: Bluetooth Speaker Market: Competitive Structure
  • Table 8: Global: Bluetooth Speaker Market: Key Players
目次
Product Code: SR112024A2195

The global bluetooth speaker market size reached USD 17.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 60.9 Billion by 2033, exhibiting a growth rate (CAGR) of 15.3% during 2025-2033. The market is propelled by the increasing smartphone and tablet penetration, escalating demand for wireless audio solutions, rising popularity of outdoor and portable entertainment devices, integration of smart assistant features, significant advancements in battery life and charging technology, and enhanced audio quality with high-definition sound.

A Bluetooth speaker is a wireless audio device that utilizes Bluetooth technology to connect and stream audio content from a source device, such as a smartphone, tablet, or computer. It consists of built-in amplifiers and speakers for reproducing sound. These speakers have gained popularity due to their portability and convenience, allowing users to enjoy music, podcasts, or phone calls without the need for wired connections. They come in various sizes and designs, catering to different usage scenarios, from compact portable speakers for on-the-go listening to larger, more powerful units suitable for home entertainment.

The global Bluetooth speaker market is experiencing significant growth driven by the increasing consumer demand for portable and wireless audio solutions. Besides this, Bluetooth speakers provide convenience and flexibility, allowing users to stream music and other audio content from their mobile devices without the constraints of wired connections, which is contributing to their expanding popularity. Additionally, advancements in Bluetooth technology leading to improved sound quality and extended battery life, enhancing the overall user experience are aiding in market expansion. Moreover, the proliferation of smartphones and smart devices has expanded the potential user base for Bluetooth speakers, as these devices often serve as the primary source of audio content, thereby bolstering the market growth. Furthermore, ongoing innovation, with manufacturers continuously introducing new features such as voice assistants, rugged designs, and waterproofing, is strengthening the market growth. Apart from this, the growing trend of outdoor activities and social gatherings has increased the demand for portable audio solutions, propelling the market forward.

Bluetooth Speaker Market Trends/Drivers:

Increasing consumer demand for wireless and portable audio solutions

One of the main factors propelling the growth of the Bluetooth speaker market is the rising demand for wireless and portable audio solutions. With consumers increasingly seeking convenience and flexibility in their audio experiences, there is a growing demand for Bluetooth speakers allowing users to connect their smartphones, tablets, or laptops wirelessly, eliminating the need for cumbersome and limiting wired connections. This freedom of movement and simplicity in connectivity has become a defining feature of Bluetooth speakers, driving their popularity. Moreover, Bluetooth speakers offer versatility in terms of usage settings, including at home, in the office, during outdoor activities, or while traveling, allowing users to enjoy high-quality audio without the constraints of cords. The ability to seamlessly transition between different environments has led to a surge in Bluetooth speaker adoption, making them an integral part of modern lifestyles.

Advancements in Bluetooth technology

The continuous improvement and evolution of Bluetooth technology have significantly impacted the market growth. Bluetooth audio codecs have become more efficient, resulting in enhanced sound quality and reduced latency. This means that users can now enjoy crisp and immersive audio experiences, whether they are streaming music, watching videos, or engaging in conference calls via Bluetooth speakers. Additionally, manufacturers have developed power-efficient chipsets, contributing to extended battery life, a crucial factor in the appeal of portable speakers. Furthermore, significant advancements in Bluetooth connectivity, such as increased range and improved stability, have bolstered the reliability of Bluetooth speakers, allowing users to connect their devices to Bluetooth speakers without the fear of frequent dropouts or disconnections. These technological advancements enhance the audio experience and encourage consumers to invest in Bluetooth speakers as a reliable and high-quality audio solution.

Proliferation of smart devices and integration

The widespread adoption of smartphones and other smart devices has played a pivotal role in driving the Bluetooth speaker market. Many consumers use their smartphones as their primary source of audio content, and the seamless integration of Bluetooth connectivity in these devices has made it easier for users to connect and stream audio to Bluetooth speakers. Moreover, the increasing popularity of smart home ecosystems and voice assistants has led to the development of smart Bluetooth speakers, which offer additional functionalities like voice commands, home automation control, and multi-room audio synchronization, further expanding the market's appeal and driving sales. The ability to integrate seamlessly into the smart home ecosystem and provide a hub for voice-controlled automation has significantly expanded the market's appeal and driven robust sales of these smart Bluetooth speakers.

Bluetooth Speaker Market Segmentation:

Breakup by Portability:

Portable

Fixed

Portable dominate the market

The increasing trend of outdoor and recreational activities, such as picnics, beach outings, and camping trips, has driven the need for portable audio solutions, contributing to the market growth. Bluetooth speakers offer a compact and wireless way to enjoy music and entertainment during these activities, enhancing the overall experience. Moreover, the rise of remote and flexible work arrangements has led to a surge in home offices and remote workspaces, aiding in market expansion. Besides this, portable Bluetooth speakers, with their ease of connectivity and mobility, have become valuable tools for conference calls, presentations, and maintaining a productive work environment, which is fueling the market growth. Furthermore, the integration of rugged and waterproof designs in many portable Bluetooth speakers catering to consumers who seek durability and resilience in their audio equipment is impelling the market growth.

Breakup by Type:

Smart Bluetooth Speakers

Conventional Bluetooth Speakers

Conventional Bluetooth speakers hold the largest share in the market

The demand for conventional Bluetooth speakers, which are typically larger and more stationary than their portable counterparts, is driven by the rising desire for immersive home entertainment experiences. Besides this, these speakers, often with more powerful audio output and advanced sound technologies, enhance the audio quality of movies, music, and gaming, making them a favored choice for home setups. Concurrently, the increasing prevalence of smart homes and the desire for integrated audio systems contribute to the demand for these speakers. Many conventional Bluetooth speakers offer multi-room audio capabilities, enabling users to synchronize audio playback across different rooms, creating a seamless and immersive listening environment, which is influencing their market demand.

Breakup by Price:

Low

Medium

High

Medium dominate the market

The increasing awareness and appreciation of audio quality among consumers are motivating them to invest in mid-priced Bluetooth speakers. These speakers often offer better sound quality, more advanced features, and greater durability compared to their lower-priced counterparts, appealing to those who want a satisfactory audio experience without breaking the bank. In addition to this, the expansion of wireless audio solutions into various aspects of daily life, including work, leisure, and social gatherings, has contributed to the demand for medium-priced speakers. These speakers strike a balance between portability and sound output, making them suitable for both indoor and outdoor use, thereby meeting diverse consumer needs.

Breakup by Distribution Channel:

Specialty Stores

Supermarkets and Hypermarkets

Departmental Stores

Online

Others

Supermarkets and hypermarkets hold the largest share in the market

The convenience and accessibility of supermarkets and hypermarkets play a significant role in boosting the sales of Bluetooth speakers. Consumers frequent supermarkets and hypermarkets for their daily shopping needs, and the availability of Bluetooth speakers alongside groceries and household items allows for impulse purchases and easy comparisons. Additionally, the emergence of consumer electronics sections within these stores has expanded the product range, attracting customers who may not typically visit dedicated electronics stores. This exposure increases the visibility of Bluetooth speakers, prompting consumers to explore and purchase these products, bolstering the market growth. Concurrent with this, supermarkets and hypermarkets often offer competitive pricing, bundled deals, and promotions, making Bluetooth speakers more appealing to budget-conscious shoppers.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Turkey

Saudi Arabia

Others

North America exhibits a clear dominance, accounting for the largest Bluetooth speaker market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America's strong affinity for consumer electronics and technological innovations fuels the demand for Bluetooth speakers. Consumers in North America value premium audio experiences, and Bluetooth speakers offer a versatile solution for both indoor and outdoor settings. In line with this, the prevalence of smart homes and the adoption of voice assistants have further influenced the market growth. Furthermore, the region's active lifestyle culture, characterized by outdoor activities and social gatherings, has contributed to the popularity of portable Bluetooth speakers. Apart from this, partnerships between Bluetooth speaker manufacturers and major retailers, as well as e-commerce platforms, have made these products easily accessible, while promotional activities and competitive pricing continue to drive consumer interest in the North American market.

Competitive Landscape:

The global Bluetooth speaker market exhibits a highly competitive landscape characterized by a multitude of players vying for market share. Key industry giants dominate the premium and mid-range segments, leveraging their brand reputation, advanced technologies, and diverse product portfolios. Meanwhile, a plethora of smaller, innovative companies and startups continually disrupt the market with unique features, designs, and competitive pricing. Additionally, technology conglomerates have introduced smart speakers that integrate seamlessly into their ecosystems, further intensifying competition. The market is also influenced by regional players catering to niche markets and local preferences. With consumers seeking a blend of portability, sound quality, and smart features, manufacturers continuously innovate by incorporating voice assistants, waterproofing, rugged designs, and extended battery life to gain a competitive edge.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Bose Corporation

Edifier International Limited

Harman International Industries

LG Corporation

Panasonic Corporation

Polk Audio

Samsung

Sennheiser Electronic GmbH & Co.KG

Sony Corporation

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Key Questions Answered in This Report

  • 1. How big is the Bluetooth speaker market?
  • 2. What is the expected growth rate of the global bluetooth speaker market during 2025-2033?
  • 3. What are the key factors driving the global bluetooth speaker market?
  • 4. What has been the impact of COVID-19 on the global bluetooth speaker market?
  • 5. What is the breakup of the global bluetooth speaker market based on the portability?
  • 6. What is the breakup of the global bluetooth speaker market based on the type?
  • 7. What is the breakup of the global bluetooth speaker market based on the price?
  • 8. What is the breakup of the global bluetooth speaker market based on the distribution channel?
  • 9. What are the key regions in the global bluetooth speaker market?
  • 10. Who are the key players/companies in the global bluetooth speaker market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Bluetooth Speaker Industry

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Portability

  • 6.1 Portable
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Fixed
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Type

  • 7.1 Smart Bluetooth Speakers
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Conventional Bluetooth Speakers
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Price

  • 8.1 Low
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Medium
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 High
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Specialty Stores
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Supermarkets and Hypermarkets
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Departmental Stores
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Online
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Turkey
      • 10.5.1.1 Market Trends
      • 10.5.1.2 Market Forecast
    • 10.5.2 Saudi Arabia
      • 10.5.2.1 Market Trends
      • 10.5.2.2 Market Forecast
    • 10.5.3 Others
      • 10.5.3.1 Market Trends
      • 10.5.3.2 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Bose Corporation
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Edifier International Limited
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Harman International Industries
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 LG Corporation
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 Panasonic Corporation
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Polk Audio
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Samsung
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Sennheiser electronic GmbH & Co. KG
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Sony Corporation
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 boAt
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis