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市場調査レポート
商品コード
1215817
イヤホン市場2022-2028Earbuds Market 2022-2028 |
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イヤホン市場2022-2028 |
出版日: 2023年01月25日
発行: Orion Market Research
ページ情報: 英文
納期: 2~3営業日
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イヤホンの世界市場は、予測期間中に21.3%の指数関数的なCAGRで成長すると予想されています。中国やインドなどの新興国におけるスマートテクノロジー電子製品への需要の高まりが、世界の市場の成長を後押しすると考えられます。これらの製品には、再生制御やSiri、Google Now、Cortana、Alexaなどの音声アシスタントの起動が可能なセンサー付きワイヤレススマートイヤホンや充電式キャリーケースなどが含まれます。世界市場のプレイヤーは、既存のイヤホンシリーズのアップデートにも注力しています。例えば、2022年2月、Nothing Ear 1は、音声アシスト機能を追加したトゥルーワイヤレスステレオ(TWS)イヤホンをアップデートしました。また、顧客を引き付けるためにデバイスに美しいデザインを提供することにも焦点が当てられており、これも市場の成長を強化する要因となっています。
イヤホンの世界市場は、タイプ、価格帯、流通チャネルに基づき区分されます。タイプ別では、有線イヤホンとワイヤレスイヤホンに二分されます。価格帯に基づき、市場はプレミアムレンジ、ミッドレンジ、ローレンジに細分化されます。販売チャネルでは、オンラインとオフラインに細分化されます。種類の中では、ワイヤレスイヤホン分野が予測期間中にかなりの速度で成長すると予想されます。市場成長の要因は、主に、より少ない制限で体験を向上させることへの傾斜が高まっていることによります。それはテレビ、タブレット、スマートフォン、または他のような音楽のソース製品とイヤホンを接続する必要性を消失するので、消費者はますますワイヤレス機能に傾斜しています。ワイヤレスイヤホンは、消費者が音楽製品を持ち運んだり、音楽から離れたりすることなく、一定の範囲内で移動することを可能にします。したがって、いくつかの市場プレーヤーは、新機能を備えたワイヤレスイヤホンの開発と市場への導入に多額の投資を行っています。例えば、2022年6月、Realmeの技術生活ブランドであるDizoは、インドで新しいワイヤレスイヤホンを手頃な価格で発売しました。発売された製品は、ハーフインイヤーデザインで、13mmの促進要因ユニットを搭載したスポーツモデルです。Bluetooth V5.3に対応し、超低遅延のゲームモードも備えています。さらに、スムーズな通話会話で電話の取り次ぎや終了を容易にします。
地理的に、世界のイヤホン市場は、北米、欧州、アジア太平洋地域、および世界のその他の地域に区分されます。北米は、この地域の主要な市場プレーヤーの存在により、世界のイヤホン市場で顕著なシェアを占めると予想されます。主要な市場プレーヤーには、Apple, Inc.やBoseなどが含まれ、市場の巨大なシェアを保持しています。さらに、これらの市場プレーヤーは、イヤホン市場の有望な地域の成長を示す定期的な技術革新と更新に焦点を当てています。例えば、Apple, Inc.は2021年11月の米国での発売に続き、2022年1月にはカナダのオンラインストアにBeats FitPro wireless earbudsの追加を開始しました。
Title:Global Earbuds Market Size, Share & Trends Analysis Report by Type (Wired Earbuds and Wireless Earbuds), by Price Range (Premium Range, Mid-Range, and Low Range), and by Distribution Channel (Online, and Offline) Forecast Period (2022-2028).
The global earbuds market is anticipated to grow at an exponential CAGR of 21.3% during the forecast period. The increasing demand for smart technology electronic products in emerging countries of China and India will boost the growth of the market globally. These products include wireless smart earphones with sensors and chargeable carry cases, that are capable of controlling the playback, and activating voice assistants such as Siri, Google Now, Cortana, and Alexa. Global market players are also focusing on updating the existing earbuds range. For instance, in February 2022, Nothing Ear 1 updated true wireless stereo (TWS) earphones with the addition of a voice assistance feature. In addition, the focus has also been on providing an aesthetic design to devices to attract customers, which is another factor bolstering the growth of the market.
The global earbuds market is segmented based on the type, price range, and distribution channel. Based on the type, the market is bifurcated into wired earbuds and wireless earbuds. Based on the price range, the market is sub-segmented into the premium range, mid-range, and low range. Based on the distribution channel, the market is sub-segmented into online, and offline. Among the type, the wireless earbuds segment is anticipated to grow at a considerable rate over the forecast period. The factor attributing to the growth of the market is primarily owing to the rising inclination toward enhancing the experience with fewer restrictions. Consumers are more and more inclining to the wireless feature since it vanishes the necessity to connect the earbuds with the source product of music such as TV, tablet, smartphone, or others. Wireless earbuds allow consumers to move around to a certain range without carrying the musical product, or disconnecting from the music. Thus, several market players are heavily investing in the development and introduction of wireless earbuds with new features in the market. For instance, in June 2022, Realme's tech life brand Dizo launched a new pair of wireless earbuds in India at an affordable rate. The product launched is a sports model with a half-in-ear design and a 13 mm driver unit. It supports Bluetooth V5.3 and also provides ultra-low latency gaming mode. Moreover, it also eases the picking up and ending of the call with smooth call conversations.
Geographically, the global earbuds market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America is anticipated to hold a prominent share in the global earbuds market owing to the presence of key market players in the region. Key market players include Apple, Inc., and Bose, among others, hold a huge share of the market. Additionally, these market players are focusing on regular innovations and updates that show promising regional growth in the earbuds market. For instance, in January 2022, Apple, Inc. started adding Beats FitPro wireless earbuds to its online store in Canada, following the US launch in November 2021.
The major companies serving the global earbuds market include Apple Inc., BRAGI GmbH, Samsung Electronics, Sennheiser electronic GmbH & Co. KG, Sony Group Corp., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in October 2019, Apple, Inc. launched AirPods Pro, a new addition to the AirPods family that offers active noise cancellation and immersive, superior sound, in an all-new lightweight, in-ear design.
Research Methodology
The market study of the global earbuds market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: