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イヤーバッズ市場レポート：機能、価格帯、流通チャネル、用途、地域別、2024-2032

Earbuds Market Report by Features, Price Range (Premium Range, Mid-Range, Low Range ), Distribution Channel, Application, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 143 Pages | 納期: 2～3営業日

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イヤーバッズ市場レポート：機能、価格帯、流通チャネル、用途、地域別、2024-2032
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 143 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のイヤーバッズ市場規模は2023年に234億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率（CAGR）は17.2％を示し、2032年には1,018億米ドルに達すると予測しています。ワイヤレス接続とオーディオ技術における大幅な技術進歩、モバイル機器とスマートフォンの普及拡大、フィットネスとスポーツ活動の傾向の高まり、ソーシャルメディアと有名人の推薦の影響、eコマース・プラットフォームの拡大が市場成長を促進する要因です。

イヤーバッズは、音信号を受信・送信し、ユーザーのリスニング体験を向上させるコンパクトなオーディオ・ウェアラブル・デバイスです。カバー、ケーシング、シール、ワイヤー、マグネット、マイク、ジェルチップ、コイル、コーン、回路基板などの部品で構成されています。また、有線、ワイヤレス、トゥルーワイヤレスステレオ（TWS）など、さまざまな製品バリエーションがあります。外耳に装着するように設計されているため、外耳道に挿入する必要がないです。この特徴により、快適性が確保され、長時間の使用による不快感のリスクが軽減されます。イヤーバッズは、音楽鑑賞、コミュニケーション、ゲーム、エンターテインメント、医療モニタリング、ノイズ除去など、さまざまな分野で応用されています。その人気は、優れた音質、効果的なノイズアイソレーション、身体活動中の安定性を提供しながらも、費用対効果、携帯性、メンテナンスの容易さに起因しています。

世界のイヤーバッズ市場は、ワイヤレス接続とオーディオ技術における技術の進歩と革新の影響を受けています。さらに、モバイル機器やスマートフォンの普及がイヤーバッズのユーザー層を拡大し、市場の成長を支えています。これとは別に、フィットネスやスポーツ活動の動向の高まりは、消費者のアクティブなライフスタイルに対応し、耐水性や耐汗性などの機能を備えたイヤーバッズの需要を促進しており、これが市場の成長を後押ししています。これに伴い、バーチャルアシスタントや音声操作の人気の高まりが、ハンズフリー操作を可能にするスマートイヤーバッズの魅力を高め、市場の成長をさらに後押ししています。さらに、リモートワークやオンライン学習の急増がノイズキャンセリング機能付きイヤーバッズの需要を押し上げ、市場の成長を促進しています。

イヤーバッズ市場の動向と促進要因：

技術の進歩とワイヤレス接続

世界のイヤーバッズ市場は、ワイヤレス接続とオーディオ技術における継続的な技術進歩により大きな成長を遂げています。例えば、Bluetooth技術のイントロダクションより、消費者はコードが絡まる煩わしさから解放され、ワイヤレスイヤーバッズの利便性を享受できるようになった。さらに、メーカー各社は音質の改善に余念がなく、ワイヤレスイヤーバッズが従来の有線ヘッドホンに匹敵する優れたオーディオ体験を提供できるようにしています。さらに、低消費電力ブルートゥース・プロトコルの開発によりバッテリー寿命が延び、頻繁に充電することなく長時間の使用を求めるユーザーにとって、ワイヤレスイヤーバッズはより魅力的なものとなっています。このような技術革新がワイヤレスイヤーバッズの人気を押し上げ、音楽愛好家、専門家、フィットネス愛好家の間で人気のアクセサリーとなっています。

モバイル機器の採用増加

モバイル機器、特にスマートフォンの急速な普及が、世界のイヤーバッズ需要の牽引役となっています。スマートフォンが現代社会でユビキタス化するにつれ、イヤーバッズはよりパーソナライズされた没入感のあるオーディオ体験を求めるユーザーにとって自然な延長となっています。イヤーバッズとスマートフォンのペアリングが簡単なことも、イヤーバッズの普及にさらに貢献しています。ユーザーはイヤーバッズをスマートフォンやタブレット、その他のポータブルデバイスにシームレスに接続できるようになり、外出先でも手間のかからないオーディオソリューションを提供できるようになった。イヤーバッズが提供する携帯性と利便性は、コミュニケーション、エンターテインメント、生産性のために日常生活に不可欠なものとなり、市場の成長を刺激しています。

フィットネスとスポーツ活動の動向の高まり

イヤーバッズ市場は、消費者の間でフィットネスやスポーツ活動の傾向が高まっていることが追い風となっています。健康志向が広まるにつれ、個人はアクティブなライフスタイルに対応するオーディオソリューションを積極的に求めるようになっています。スポーツやフィットネス用に設計されたイヤーバッズは、耐水性や耐汗性、確実なフィット感、軽量設計などの特徴を備えており、ワークアウトやアウトドア活動の理想的なパートナーとなっています。一部のイヤーバッズには心拍数モニターやその他のフィットネストラッキング機能が搭載されており、フィットネス愛好家への訴求力をさらに高めています。このような健康とフィットネスへの関心の高まりは、アクティブな消費者の需要に合わせたイヤーバッズのニッチ市場を生み出し、イヤーバッズ市場全体の拡大に貢献しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 イヤーバッズの世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：機能別

  • スマート
    • 市場動向
    • 市場予測
  • 非スマート
    • 市場動向
    • 市場予測

第7章 市場内訳：価格帯別

  • プレミアムレンジ（150ドル以上）
    • 市場動向
    • 市場予測
  • ミッドレンジ（50～150ドル）
    • 市場動向
    • 市場予測
  • ローレンジ（50ドル未満）
    • 市場動向
    • 市場予測

第8章 市場内訳：流通チャネル別

  • マルチブランド家電量販店
    • 市場動向
    • 市場予測
  • ハイパーマーケット/スーパーマーケット
    • 市場動向
    • 市場予測
  • オンラインストア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：用途別

  • フィットネス＆ジム
    • 市場動向
    • 市場予測
  • ゲーミング
    • 市場動向
    • 市場予測
  • 音楽とエンターテイメント
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Apple Inc.
    • Audio-Technica Corporation
    • BBK Electronics Corporation
    • boAt Lifestyle
    • Bose Corporation
    • GN Store Nord A/S
    • Google LLC（Alphabet Inc.）
    • Huawei Technologies Co. Ltd.
    • Jaybird（Logitech International S.A.）
    • JVCKENWOOD Corporation
    • Koninklijke Philips N.V.
    • Motorola Mobility LLC（Lenovo Group Limited）
    • Samsung Electronics Co. Ltd.
    • Sony Corporation
    • Xiaomi Corporation
図表

List of Figures

  • Figure 1: Global: Earbuds Market: Major Drivers and Challenges
  • Figure 2: Global: Earbuds Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Earbuds Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Earbuds Market: Breakup by Features (in %), 2023
  • Figure 5: Global: Earbuds Market: Breakup by Price Range (in %), 2023
  • Figure 6: Global: Earbuds Market: Breakup by Distribution Channel (in %), 2023
  • Figure 7: Global: Earbuds Market: Breakup by Application (in %), 2023
  • Figure 8: Global: Earbuds Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Earbuds (Smart) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Earbuds (Smart) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Earbuds (Non-smart) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Earbuds (Non-smart) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Earbuds (Premium Range (Greater than $150)) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Earbuds (Premium Range (Greater than $150)) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Earbuds (Mid-Range ($50 - $150)) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Earbuds (Mid-Range ($50 - $150)) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Earbuds (Low Range (Less than $50)) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Earbuds (Low Range (Less than $50)) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Earbuds (Multi-Brand Electronic Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Earbuds (Multi-Brand Electronic Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Earbuds (Hypermarket/Supermarket Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Earbuds (Hypermarket/Supermarket Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Earbuds (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Earbuds (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Earbuds (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Earbuds (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Earbuds (Fitness & Gyming) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Earbuds (Fitness & Gyming) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Earbuds (Gaming) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Earbuds (Gaming) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Earbuds (Music & Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Earbuds (Music & Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: North America: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: North America: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: United States: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: United States: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Canada: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Canada: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Asia-Pacific: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Asia-Pacific: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: China: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: China: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Japan: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Japan: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: India: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: India: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: South Korea: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: South Korea: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Australia: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Australia: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Indonesia: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Indonesia: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Others: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Others: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Europe: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Europe: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Germany: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Germany: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: France: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: France: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: United Kingdom: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: United Kingdom: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Italy: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Italy: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Spain: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Spain: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Russia: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Russia: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Others: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Others: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Latin America: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Latin America: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Brazil: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Brazil: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Mexico: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Mexico: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Others: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Others: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Middle East and Africa: Earbuds Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Middle East and Africa: Earbuds Market: Breakup by Country (in %), 2023
  • Figure 81: Middle East and Africa: Earbuds Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Global: Earbuds Industry: SWOT Analysis
  • Figure 83: Global: Earbuds Industry: Value Chain Analysis
  • Figure 84: Global: Earbuds Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Earbuds Market: Key Industry Highlights, 2023 & 2032
  • Table 2: Global: Earbuds Market Forecast: Breakup by Features (in Million US$), 2024-2032
  • Table 3: Global: Earbuds Market Forecast: Breakup by Price Range (in Million US$), 2024-2032
  • Table 4: Global: Earbuds Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 5: Global: Earbuds Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Earbuds Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Earbuds Market: Competitive Structure
  • Table 8: Global: Earbuds Market: Key Players
目次
Product Code: SR112024A6602

The global earbuds market size reached US$ 23.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 101.8 Billion by 2032, exhibiting a growth rate (CAGR) of 17.2% during 2024-2032. Significant technological advancements in wireless connectivity and audio technology, the increasing adoption of mobile devices and smartphones, the rising trend of fitness and sports activities, the influence of social media and celebrity endorsements, and the expanding e-commerce platforms are factors propelling the market growth.

Earbuds are compact audio wearable devices that receive and transmit sound signals, enhancing the listening experience for users. They comprise components such as covers, casings, seals, wires, magnets, microphones, gel tips, coil, cone, and circuit board. They also come in different product variants, including wired, wireless, and true wireless stereo (TWS). They are designed to attach to the outer ear, obviating the need for insertion into the auditory canals. This feature ensures comfort and reduces the risk of discomfort over extended use. Earbuds find applications in various domains, including music enjoyment, communication, gaming, entertainment, medical monitoring, and noise reduction. Their popularity stems from their cost-effectiveness, portability, and easy maintenance, while still delivering excellent sound quality, effective noise isolation, and stability during physical activities.

The global earbuds market is influenced by technological advancements and innovations in wireless connectivity and audio technology. Moreover, the increasing adoption of mobile devices and smartphones has expanded the user base for earbuds, which is supporting the market growth. Apart from this, the rising trend of fitness and sports activities has fueled the demand for earbuds with features like water and sweat resistance, catering to the active lifestyle of consumers, which, in turn, is boosting the market growth. In line with this, the growing popularity of virtual assistants and voice-activated controls has increased the appeal of smart earbuds, enabling hands-free operation, further augmenting the market growth. Additionally, the surge in remote work and online learning has driven the demand for earbuds with noise-canceling capabilities, facilitating market growth.

Earbuds Market Trends/Drivers:

Technological advancements and wireless connectivity

The global earbuds market is experiencing significant growth due to continuous technological advancements in wireless connectivity and audio technology. For instance, the introduction of Bluetooth technology has enabled consumers the convenience of wire-free earbuds, eliminating the hassle of tangled cords. Moreover, manufacturers have been relentless in improving sound quality, ensuring that wireless earbuds deliver an exceptional audio experience comparable to traditional wired headphones. Additionally, developments in low-power Bluetooth protocols have extended battery life, making wireless earbuds more appealing to users who seek long-lasting usage without frequent recharging. These technological innovations have propelled the popularity of wireless earbuds, positioning them as a sought-after accessory for music enthusiasts, professionals, and fitness enthusiasts alike.

Increasing adoption of mobile devices

The soaring adoption of mobile devices, particularly smartphones, has played a pivotal role in driving the demand for earbuds globally. As smartphones become ubiquitous in modern society, earbuds have become a natural extension for users seeking a more personalized and immersive audio experience. The ease of pairing earbuds with smartphones has further contributed to their widespread usage. Users can now seamlessly connect their earbuds to their smartphones, tablets, or other portable devices, offering a hassle-free audio solution on the go. The portability and convenience offered by earbuds have made them an integral part of everyday life for communication, entertainment, and productivity, stimulating market growth.

Rising trend of fitness and sports activities

The earbuds market has experienced a boost from the growing trend of fitness and sports activities among consumers. As health consciousness becomes more prevalent, individuals are actively seeking audio solutions that cater to their active lifestyles. Earbuds designed for sports and fitness purposes offer features like water and sweat resistance, secure fit, and lightweight designs, making them ideal companions for workouts and outdoor activities. The integration of heart rate monitors and other fitness tracking functionalities in some earbud models has further augmented their appeal to fitness enthusiasts.. This increasing interest in health and fitness has created a niche market for earbuds tailored to meet the demands of active consumers, contributing to the overall expansion of the earbuds market.

Earbuds Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global earbuds market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on features, price range, distribution channel and application.

Breakup by Features:

Smart

Non-smart

Smart dominates the market

The report has provided a detailed breakup and analysis of the market based on the features. This includes smart and non-smart. According to the report, smart represented the largest segment.

The smart segment is driven by the increasing integration of advanced features and technology. With the rising popularity of virtual assistants like Siri, Google Assistant, and Alexa, smart earbuds offer seamless voice control and hands-free operation, enhancing user convenience. Additionally, features like active noise cancellation, touch controls, and health monitoring functionalities have contributed to their appeal among tech-savvy consumers. The allure of these cutting-edge features, combined with their compatibility with smart devices and app integrations, positions smart earbuds as sought-after accessories for those seeking a connected and intelligent audio experience.

Breakup by Price Range:

Premium Range (Greater than $150)

Mid-Range ($50 - $150)

Low Range (Less than $50)

Premium range (greater than $150) holds the largest share in the market

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes premium range (greater than $150), mid-range ($50 - $150), and low range (less than $50). According to the report, premium range (greater than $150) represented the largest segment.

The key drivers for the premium earbuds segment are cutting-edge technology and high-quality materials. Consumers in this range seek top-notch audio performance, noise-canceling features, and long battery life. Premium brands invest in research and development to provide state-of-the-art functionalities, positioning their products as a symbol of luxury and innovation. The mid-range earbuds segment, on the other hand, is driven by a balance between affordability and advanced features. Consumers in this range prioritize good audio quality, durability, and additional functionalities like water resistance and touch controls. Brands in this segment focus on providing value for money, appealing to a wider audience seeking a blend of performance and cost-effectiveness. The low-range earbuds segment is primarily driven by affordability and accessibility. Price-conscious consumers opt for budget-friendly options without compromising basic audio performance.

Breakup by Distribution Channel:

Multi-Brand Electronic Stores

Hypermarket/Supermarket Stores

Online Stores

Others

Multi-brand electronic stores dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes multi-brand electronic stores, hypermarket/supermarket stores, online stores, and others. According to the report, multi-brand electronic stores represented the largest segment.

The key driver for multi-brand electronic stores segment is the diverse product range and brand availability. They offer a wide selection of earbud models from various manufacturers, allowing consumers to compare features and prices, making informed purchase decisions. The physical presence of these stores also offers a hands-on experience, attracting customers seeking personalized interactions. The hypermarket/supermarket stores segment is driven by the convenience and accessibility offered by them. Earbuds available in hypermarkets and supermarkets provide a one-stop shopping experience for consumers while they are purchasing groceries or other items. These stores cater to a broad customer base, making earbuds easily accessible to a wider audience. The convenience of online shopping is the major driver for the online segment. Consumers can explore a vast array of earbud options from the comfort of their homes, making it a preferred choice for busy individuals. Online stores often offer competitive pricing, discounts, and customer reviews, enhancing the overall shopping experience and boosting demand. In the others segment, key factors driving sales may include specialty stores, exclusive brand outlets, and direct sales from manufacturers.

Breakup by Application:

Fitness & Gyming

Gaming

Music & Entertainment

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes fitness & gyming, gaming, and music & entertainment.

The surge in health-consciousness and the growing fitness culture are driving the demand for earbuds in the fitness and gyming segment. Earbuds designed with features like water and sweat resistance, secure fit, and advanced fitness tracking functionalities cater to the needs of active consumers. The portability and wireless nature of earbuds offer users a hassle-free audio solution during workouts, making them an essential accessory for fitness enthusiasts seeking an immersive music experience while staying focused on their fitness goals. In the gaming segment, key factors driving the demand for earbuds include the need for immersive audio experiences and enhanced communication. High-quality earbuds with surround sound capabilities provide gamers with a competitive edge, allowing them to hear directional cues and in-game sounds with precision. Additionally, built-in microphones and noise-canceling features enable clear communication during online multiplayer games, facilitating seamless teamwork and enhancing the overall gaming experience. The music and entertainment segment are influenced by the desire for high-fidelity sound and on-the-go audio solutions. Earbuds equipped with advanced audio technology deliver crystal-clear sound reproduction, making them an attractive choice for music enthusiasts. Moreover, the growing trend of streaming services and online media consumption has further boosted the demand for earbuds as an essential accessory for entertainment on-the-move.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest earbuds market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America leads the global earbuds market due to a combination of factors that have nurtured its growth. The region boasts a tech-savvy population with a high adoption rate of smartphones and other smart devices, which naturally propels the demand for accessories like earbuds. The strong presence of leading tech companies that manufacture and promote innovative earbuds further stimulates the market. Consumer preferences for wireless technology and the shift towards health and fitness trends, where earbuds are commonly used, also contribute to the increased demand. Additionally, the region's robust economy supports higher disposable incomes, allowing consumers to invest in premium earbud products. Apart from this, the rapid expansion of online retail platforms has made purchasing earbuds more convenient and accessible, thus supporting the market growth.

Competitive Landscape:

The competitive landscape of the global earbuds market is characterized by intense rivalry and a multitude of players vying for market share. As the demand for earbuds continues to surge, numerous companies are entering the market, offering a diverse range of products to cater to varying consumer preferences. Key factors that influence competition include technological innovations, sound quality, design aesthetics, pricing, and brand reputation. Established electronics manufacturers, as well as emerging startups, compete fiercely to position themselves as market leaders and capture the attention of consumers. The market's dynamic nature encourages continuous research and development, pushing companies to introduce cutting-edge features and functionalities. Additionally, strategic marketing, distribution channels, and partnerships play crucial roles in gaining a competitive edge. As the market evolves, differentiation and the ability to meet evolving consumer demands will be essential for companies to thrive in this competitive landscape.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Apple Inc.

Audio-Technica Corporation

BBK Electronics Corporation

boAt Lifestyle

Bose Corporation

GN Store Nord A/S

Google LLC (Alphabet Inc.)

Huawei Technologies Co. Ltd.

Jaybird (Logitech International S.A.)

JVCKENWOOD Corporation

Koninklijke Philips N.V.

Motorola Mobility LLC (Lenovo Group Limited)

Samsung Electronics Co. Ltd.

Sony Corporation

Xiaomi Corporation

Recent Developments:

In May 2023, GN Store Nord A/S revealed plans to fortify its capital structure to pursue growth opportunities. This strategy includes a directed issue and private placing encompassing a total of approximately 17 million shares.

In July 2023, Audio-Technica launched a New AT2020 Microphone that offers Hi-Res options.

In February 2022, Sony Group Corporation teamed up with gaming company Niantic to create headphones equipped with auditory augmented reality technology. This collaboration aimed to blend reality with games for gaming enthusiasts, enhancing their immersive experience. The partnership was anticipated to reinforce Sony's standing in the gaming market.

Key Questions Answered in This Report

  • 1. What was the size of the global earbuds market in 2023?
  • 2. What is the expected growth rate of the global earbuds market during 2024-2032?
  • 3. What are the key factors driving the global earbuds market?
  • 4. What has been the impact of COVID-19 on the global earbuds market?
  • 5. What is the breakup of the global earbuds market based on features?
  • 6. What is the breakup of the global earbuds market based on the price range?
  • 7. What is the breakup of the global earbuds market based on the distribution channel?
  • 8. What are the key regions in the global earbuds market?
  • 9. Who are the key players/companies in the global earbuds market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Earbuds Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Features

  • 6.1 Smart
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Non-smart
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Price Range

  • 7.1 Premium Range (Greater than $150)
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Mid-Range ($50 - $150)
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Low Range (Less than $50)
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Multi-Brand Electronic Stores
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Hypermarket/Supermarket Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Online Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Fitness & Gyming
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Gaming
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Music & Entertainment
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Apple Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Audio-Technica Corporation
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 BBK Electronics Corporation
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 boAt Lifestyle
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Bose Corporation
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 SWOT Analysis
    • 15.3.6 GN Store Nord A/S
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Google LLC (Alphabet Inc.)
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 SWOT Analysis
    • 15.3.8 Huawei Technologies Co. Ltd.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 SWOT Analysis
    • 15.3.9 Jaybird (Logitech International S.A.)
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 JVCKENWOOD Corporation
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
    • 15.3.11 Koninklijke Philips N.V.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 Motorola Mobility LLC (Lenovo Group Limited)
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
    • 15.3.13 Samsung Electronics Co. Ltd.
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
      • 15.3.13.3 Financials
      • 15.3.13.4 SWOT Analysis
    • 15.3.14 Sony Corporation
      • 15.3.14.1 Company Overview
      • 15.3.14.2 Product Portfolio
      • 15.3.14.3 Financials
      • 15.3.14.4 SWOT Analysis
    • 15.3.15 Xiaomi Corporation
      • 15.3.15.1 Company Overview
      • 15.3.15.2 Product Portfolio
      • 15.3.15.3 Financials

Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report