インドの家電市場評価：製品タイプ別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、2019年度～2033年度予測

インドの家電市場は、経済的、技術的、社会的要因の組み合わせにより、2026～2033年度の予測期間中にCAGR 5.72％を記録し、2025年度の521億2,000万米ドルから2033年度には813億3,000万米ドルに成長すると予測されます。可処分所得の増加と中間層の台頭が需要を大幅に押し上げました。購入者は、全自動洗濯機やスマート冷蔵庫など、低価格の家電製品から優れた家電製品へのアップグレードを進めています。都市の急速な都市化や、特に共働き世帯のライフスタイルの変化も、電子レンジ、食器洗い機、ロボット掃除機など、使いやすい製品への需要を押し上げています。アマゾン（Amazon.com, Inc.）、フリップカート（Flipkart Internet Private Limited）、リライアンス・デジタル（RELIANCE DIGITAL WORLD LIMITED）などのオンラインショッピングプラットフォームや、より多くの消費者直販（D2C）ブランドの利用が増加したことで、家電製品の購入が簡素化され、お得な割引や、手数料無料のEMIなどの簡単な融資オプションが補完しています。

メイク・イン・インディアや、エアコンやLEDの生産連動型奨励金（PLI）制度などの政府政策は、国内生産を刺激し、輸入依存を抑制しています。さらに、BEEスター評価に要約される省エネ基準の厳格化は、消費者をより環境に優しい家電製品に向かわせています。IoT対応製品やAIベースの製品といったテクノロジーは、アレクサやグーグルホームのような音声アシスタントを通じたスマートホーム技術の普及とともに、市場の展望に革命をもたらしています。農村部市場も、電化の進展、低コストの資金調達、低価格ブランドの利用可能性などが原動力となって拡大しています。季節需要も拡大を後押ししており、暑い夏はエアコンの売上に拍車をかけ、厳しい冬は給湯器や空気清浄機市場を押し上げます。買い替え需要も促進要因のひとつで、消費者はエネルギー効率が高く機能の豊富な家電製品にますます目を向けるようになっています。今後数年間は、スマートホーム、持続可能性、プレミアム化の動向に牽引され、市場はさらに拡大し、インドは世界で最もダイナミックな家電市場のひとつとなります。

例えば、2022年4月、LGエレクトロニクス社はスマート家電の新シリーズを発売しました。同社は、InstaView Door-in-DoorおよびFrost-Freeシリーズを含む冷蔵庫のコレクションから、AIダイレクトドライブ洗濯機、Puricareウェアラブル空気清浄機、VIRAATエアコン、UV+UF浄水器、炭電子レンジの新シリーズなど、驚くべき製品群を展示し続けています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 購入後に直面する課題
• 優先流通チャネル
• 購入頻度

第6章 インドの家電市場の見通し、2019年度～2033年度

• 市場規模分析と予測
  • 金額別
  • 数量別
• 市場シェア分析と予測
  • 製品タイプ
    • 冷蔵庫
    • コンロと調理台
    • 食器洗い機
    • 洗濯機
    • エアコン
    • 電子レンジとオーブン
    • その他
  • エンドユーザー別
    • 住宅
    • コマーシャル
  • 価格帯別
    • 質量
    • プレミアム
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • マルチブランドアウトレット
    • 限定店舗
    • オンライン
    • その他
  • 地域別
    • 北
    • 東
    • 西部と中央部
    • 南
  • 企業別市場シェア分析（上位5社およびその他- 金額ベース、2025年度）
• 2025年度市場マップ分析
  • 製品タイプ
  • エンドユーザー別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第7章 需要供給分析

第8章 輸入と輸出の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向と発展

第15章 ケーススタディ

第16章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5社のSWOT分析
• 市場上位11社の情勢
  • BSHハウスゲラーテGmbH
    • 会社概要
    • 主要経営陣
    • 提供される主な製品
    • 主要財務状況（報告時点）
    • 主要市場への注力と地理的プレゼンス
    • 最近の動向/コラボレーション/ パートナーシップ/合併と買収
  • サムスン電子株式会社
  • ワールプール社
  • コーニンクレッカ・フィリップスNV
  • パナソニックホールディングス株式会社
  • LGエレクトロニクス株式会社
  • ハイセンスインターナショナル株式会社
  • ハイアールグループ株式会社
  • ミーレ社
  • エレクトロラックスグループ
  • 美的集団

上記の企業は市場シェアに応じて注文を保留するものではなく、調査作業中に入手可能な情報に応じて変更される可能性があります。

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Home Appliances Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Home Appliances Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Home Appliances Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Home Appliances Market Share (%), By End User, FY2019-FY2033F
• Figure 5. India Home Appliances Market Share (%), By Price Range, FY2019-FY2033F
• Figure 6. India Home Appliances Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 7. India Home Appliances Market Share (%), By Region, FY2019-FY2033F
• Figure 8. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By End User Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025

India home appliances market is projected to witness a CAGR of 5.72% during the forecast period FY2026-FY2033, growing from USD 52.12 billion in FY2025 to USD 81.33 billion in FY2033F, owing to a combination of economic, technological, and social factors. Rising disposable incomes and an emerging middle class have significantly boosted demand. Buyers are upgrading from lower-end appliances to superior ones, such as fully automatic washing machines and smart refrigerators. Rapid urbanization of cities and changing lifestyles, particularly in two-income households, have also fuelled demand for easy-to-use products such as microwaves, dishwashers, and robot vacuum cleaners. Increased use of online shopping platforms like Amazon (Amazon.com, Inc.), Flipkart (Flipkart Internet Private Limited), Reliance Digital (RELIANCE DIGITAL WORLD LIMITED) and more direct-to-consumer (D2C) brands have simplified the purchase of appliances, supplemented by good discounts and easy financing options such as no-cost EMIs.

Government policies such as Make in India and the Production Linked Incentive (PLI) scheme on air conditioners and LEDs are stimulating local manufacturing and curbing dependence on imports. Additionally, stricter energy-saving standards, summarized in BEE star ratings, are pushing consumers towards greener appliances. Technology, in the form of IoT-enabled and AI-based products, is revolutionizing the market landscape, with the adoption of smart home technology through voice assistants like Alexa and Google Home gaining traction. Rural markets, as well, are expanding, driven by increased electrification, low-cost financing, and the availability of low-cost brands. Seasonal demand also fuels expansion, with hot summers fueling air conditioner sales and harsh winters pushing the water heater and air purifier market. Replacement demand is another driver, with consumers increasingly turning to energy-efficient and feature-rich appliances. In the years to come, the market is poised to expand even further, driven by trends in smart homes, sustainability, and premiumization, and making India one of the world's most dynamic home appliance markets.

For instance, in April 2022, LG Electronics, Inc., launched its new range of Smart Home Appliances. It continues to exhibit an amazing range of Refrigerators from its collection of Refrigerators, including the InstaView Door-in-Door and Frost-Free range, AI Direct Drive Washing Machines, the Puricare Wearable Air Purifier, VIRAAT Air Conditioners, UV+UF Water Purifiers, and a new range of Charcoal Microwaves.

Urbanization and Changing Lifestyles Drives the India Home Appliances Market Demand

The speeding pace of urbanization in India, coupled with changing lifestyles among consumers, is significantly affecting demand within the home appliances market. With more and more people moving into big cities, demand for space-saving and time-saving appliances is being driven by limited living spaces and busy work schedules. Urban families are increasingly shifting towards convenience-oriented products like microwave ovens, dishwashers, robotic vacuum cleaners, and fully automatic washing machines, all of which simplify cooking and cleaning. Furthermore, the increasing trend of dual-income households has led to increased disposable incomes and a willingness to spend money on high-end, intelligent appliances that enhance comfort and efficiency. Changing consumer lifestyles, driven by global trends and digital exposure, is also changing market dynamics. Technology-savvy, young consumers are preferring connected appliances with IoT and AI capabilities, like Wi-Fi-based air conditioners and voice-operated smart home devices. The increasing emphasis on health and hygiene has also been driving demand for products like air purifiers, water dispensers, and steam irons. With urbanization accelerating and lifestyles growing at a faster pace, the Indian home appliances market is expected to witness sustained growth, with convenience and innovation being key drivers of buying behaviour.

For instance, in June 2025, according to the Director of AMAZON RETAIL INDIA PRIVATE LIMITED, Customers are becoming more comfortable with purchasing home appliances products online because they now have access to reliable delivery, affordability options like EMIs, and instant cashbacks.

Technological Advancements and Smart Homes Expands the India Home Appliances Market Size

The Indian home appliances market is undergoing an unprecedented shift, driven by rapid technological innovation and growing adoption of smart home solutions. The intersection of IoT (Internet of Things), AI (Artificial Intelligence), and voice-controlled automation has rewritten the rulebook of conventional appliances, rendering them efficient, easy to use, and convenient. Touchscreen-based smart refrigerators with stock management, Wi-Fi-based air conditioners with remote control, and AI-based washing machines with optimized water and detergent use are becoming popular among technology-conscious consumers. The presence of smart home ecosystems, facilitated by virtual assistants such as Amazon Alexa, Google Assistant, and Apple Siri, has also driven the demand for connected appliances. Consumers increasingly want end-to-end connectivity, allowing them to control devices with a smartphone or voice command, thus increasing convenience and energy efficiency. Moreover, innovations around energy savings, such as inverter technology in air conditioners and refrigerators, resonate with the growing consumer preference towards sustainable and cost-effective choices. As technology continues to evolve further, the Indian home appliances market is set to grow, driven by the need for smart, networked, and energy-efficient home solutions.

For instance, in August 2024, Samsung Electronics Co., Ltd., launched an exciting new lineup of 10 large front-load washing machines. This innovative, AI-powered collection is set to revolutionize laundry care for Indian households, making the task of doing laundry much easier with its smart, intuitive features. The new modern washing machines feature Bespoke design with Flat Glass Door and advanced AI features such as AI Wash, AI Energy Mode, AI Control, and AI Ecobubble.

Refrigerators Dominates the India Home Appliances Market

Refrigerators have become the top category in India's rapidly growing home appliances industry, shifting from mere luxuries to a necessity in every household. The segment's robust performance is driven by a combination of factors such as rising disposable incomes, the nuclear family trend, and a growing demand for sophisticated food preservation solutions in urban and rural India. Technological advancements are fueling replacement demand as consumers switch to smart refrigerators with touchscreen panels, Wi-Fi capabilities, and inventory management programs, complemented by energy-efficient inverter models with BEE (Bureau of Energy Efficiency) 5-star ratings prominently advertised. Rural market expansion, fuelled by higher electrification rates and affordable financing options, has opened new opportunities for growth led by the growing popularity of 150-250-liter compact models. Urban consumers, meanwhile, are fueling premiumization with consumers waiting in line for French door models, side-by-side models, and higher 300+ liter frost-free models. With India's tropical climate and changing consumption patterns, refrigerators are set to continue to be the backbone of India's home appliances industry, underpinned by the continuing drivers of product innovation and increasing penetration across all consumer groups.

For instance, in May 2025, BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgerate GmbH, unveiled its new XXL Top Freezer Refrigerator range. With impressive capacities of 540L and 640L, this latest addition signifies Bosch's entry into the high-capacity market, perfectly addressing the growing storage needs of today's Indian families.

Impact of the U.S. Tariff on India Home Appliances Market

The U.S. government's recent increase in tariffs on imported home appliances, including washing machines, refrigerators, and air conditioners, could have significant ripple effects on India's domestic home appliances market. While the direct impact may be limited since India is not a major exporter of these products to the U.S., the indirect consequences could reshape trade dynamics, supply chains, and pricing strategies.

With Chinese manufacturers facing higher U.S. tariffs, they may redirect exports to India, increasing competition for domestic brands.

The Indian government's Production-Linked Incentive (PLI) scheme could attract global players to expand local production instead of relying on imports.

If Chinese appliances flood the Indian market due to U.S. trade barriers, price wars could hurt Indian manufacturers.

Key Players Landscape and Outlook

The Indian home appliances market is a vibrant, competitive market with global majors, domestic players, and Chinese players competing for market share by segment. Market leadership is product category-specific, with LG Electronics Inc. and Samsung Electronics Co., Ltd. leading in the premium refrigerator segment and Haier Group Corporation and Godrej & Boyce Manufacturing Company Limited serving price-sensitive buyers. In washing machines, IFB Industries Ltd. leads the front-load category while Samsung Electronics Co., Ltd. enjoys strong positioning in semi-automatic models. The AC market is led overall by Voltas Limited, with Daikin Airconditioning India Private Limited leading in inverter technology, while small appliances continue to be the domain of Indian players such as Bajaj Electricals Limited and Koninklijke Philips N.V. In the years to come, the market is set for disruption by a sequence of critical trends. Premiumization is driving demand for smart, connected appliances with AI and IoT capability, specifically among urban buyers. At the same time, rural penetration is being driven by affordable financing and entry-level product offerings. The government-backed PLI scheme is driving local manufacturing, enabling import dependence reduction for key components. Issues persist, however, in the form of Chinese players' aggressive price competition and exposure of supply chains for semiconductors and compressors. As the market matures, players can expect further segmentation with premium smart appliances at one end and ultra-affordable models for rural consumers at the other, creating opportunities for both global innovators and value-focused domestic players.

For instance, in October 2024, BSH Home Appliances, which is part of the global brand BSH Hausgerate GmbH, teamed up with The Womb to boost its brand visibility in India's premium home appliance sector. This collaboration aims to meet the changing needs of consumers and strengthen BSH's position as a market leader.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Home Appliances Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Refrigerators
    • 6.2.1.2. Cooktops and Cooking Ranges
    • 6.2.1.3. Dishwashers
    • 6.2.1.4. Washing Machine
    • 6.2.1.5. Air Conditioners
    • 6.2.1.6. Microwave and Oven
    • 6.2.1.7. Others
  • 6.2.2. By End User
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial
  • 6.2.3. By Price Range
    • 6.2.3.1. Mass
    • 6.2.3.2. Premium
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Supermarkets/Hypermarkets
    • 6.2.4.2. Multi-Branded Outlets
    • 6.2.4.3. Exclusive Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. East
    • 6.2.5.3. West and Central
    • 6.2.5.4. South
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By End User
  • 6.3.3. By Price Range
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 11 Market Players
  • 16.3.1. BSH Hausgerate GmbH
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Samsung Electronics Co., Ltd.
  • 16.3.3. Whirlpool Corporation
  • 16.3.4. Koninklijke Philips N.V.
  • 16.3.5. Panasonic Holdings Corporation
  • 16.3.6. LG Electronics Inc.
  • 16.3.7. Hisense International Co., Ltd.
  • 16.3.8. Haier Group Corporation
  • 16.3.9. Miele & Cie. KG
  • 16.3.10. Electrolux Group
  • 16.3.11. Midea Group

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer