食器用洗剤のインド市場評価：処方別、用途別、包装別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測、2019年～2033年

インドの食器用洗剤市場は、社会経済と消費者行動の動向の組み合わせにより、2026年から2033年の予測期間中にCAGR6.82％を記録し、2025年の13億1,215万米ドルから2033年には22億2,435万米ドルに成長すると予測されます。都市化の進展と共働き世帯の増加により、ライフスタイルが忙しくなり、食器用液体洗剤のような手軽で効率的な洗浄剤への需要が高まっています。中産階級の可処分所得の増加も、消費者を従来の固形石鹸から洗浄性能の向上した液体石鹸へと移行させました。パンデミック後の衛生意識も需要に拍車をかけ、消費者は抗菌製品やディープクリーニング製品を選ぶようになりました。手肌へのやさしさや油脂カット能力の向上といった特徴を持つ市場リーダーによる積極的なプロモーションが、需要を押し上げる上で大きな役割を果たしています。

近代的な小売店やオンラインeコマースチャネルの出現は、消費者のこうした製品へのアクセスを加速させ、オンライン販売や定期購入形式が販売量を押し上げています。濃縮液、天然成分、環境にやさしい処方などの製品革新は、消費者のライフスタイルの変化に対応するものです。農村部市場における政府の優遇措置や、小型パックの低価格化も、企業がティア2やティア3の都市に進出する動機となっています。グリーン問題は、世界の消費者動向に合わせて、ブランドを持続可能な、植物由来の、リン酸塩フリーの製品へと駆り立てています。化学物質の安全性や品質評価に関する政府の規制も、製品の技術革新に影響を与えています。欧米の影響を受けたライフスタイルが都市部の消費者にも浸透しつつあり、市場の細分化が進んでいます。全体として、利便性、衛生意識、高級化、持続可能性の出会いがインドの食器用洗剤市場を牽引しています。

例えば、2023年4月、同社の特徴的な石鹸から酵素を利用した食器洗いソリューションまで、また、女性のエンパワーメントから地球への配慮まで、Hindustan Unilever Limitedが所有するSunlightは、革新と進歩において常に先頭を走ってきました。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 購入後に直面する課題
• 購入頻度

第6章 インドの食器用洗剤市場の見通し、2019年～2033年

• 市場規模分析と予測
  • 金額別
• 市場シェア分析と予測
  • 処方別
    • 液体
    • 粉末
    • 固形物
    • タブレット
  • 用途別
    • 洗濯機用洗剤
    • 手洗い用洗剤
  • 包装別
    • 詰め替えパック
    • 単一ユニット
    • 複数ユニットのセーバーパック
  • エンドユーザー別
    • 住宅
    • 商業
  • 価格帯別
    • マス
    • プレミアム
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • コンビニエンスストア
    • オンライン
    • その他
  • 地域別
    • 北部
    • 南部
    • 東部
    • 西部・中央部
  • 企業別市場シェア分析（上位5社・その他-金額ベース、2025年）
• 市場マップ分析、2025年
  • 処方別
  • 用途別
  • 包装別
  • エンドユーザー別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第7章 需要供給分析

第8章 輸入と輸出の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向と発展

第15章 政策と規制状況

第16章 ケーススタディ

第17章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5社のSWOT分析
• 市場上位10の主要企業の情勢
  • Nimra Limited
  • 会社概要
  • 主要経営陣
  • 提供される主な製品
  • 主要財務状況（報告時点）
  • 主要市場への注力と地理的プレゼンス
  • 最近の動向/コラボレーション/ パートナーシップ/合併と買収
  • Wipro Consumer Care Private Limited
  • Jyothy Laboratories Limited
  • Patanjali Ayurved Limited
  • RSPL Group Pvt Ltd.
  • Selzer Innovex Pvt. Ltd.
  • Fena（P）Limited（India）
  • Shantinath Detergents Pvt. Ltd.
  • Hindustan Unilever Limited
  • Reckitt Benckiser India Limited

上記の企業は市場シェアに応じて注文を保留するものではなく、調査作業中に入手可能な情報に応じて変更される可能性があります。

第18章 戦略的提言

第19章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Dishwashing Detergent Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Dishwashing Detergent Market Share (%), By Formulation, FY2019-FY2033F
• Figure 3. India Dishwashing Detergent Market Share (%), By Application, FY2019-FY2033F
• Figure 4. India Dishwashing Detergent Market Share (%), By Packaging, FY2019-FY2033F
• Figure 5. India Dishwashing Detergent Market Share (%), By End User, FY2019-FY2033F
• Figure 6. India Dishwashing Detergent Market Share (%), By Price Range, FY2019-FY2033F
• Figure 7. India Dishwashing Detergent Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. India Dishwashing Detergent Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Formulation Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Application Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Packaging Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By End User Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 15. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India dishwashing detergent market is projected to witness a CAGR of 6.82% during the forecast period FY2026-FY2033, growing from USD 1312.15 million in FY2025 to USD 2224.35 million in FY2033F, owing to a combination of socioeconomic and consumer behavior trends. Rising urbanization and the increasing number of dual-income households have resulted in busier lifestyles, pushing demand for easy and efficient cleaning products such as liquid dishwashing detergents. Higher middle-class disposable incomes have also moved consumers away from traditional soap bars to improved liquid ones with improved cleaning performance. Post-pandemic hygiene consciousness has also spurred demand, with consumers opting for antibacterial and deep-cleaning products. Aggressive promotion by market leaders, with features such as mildness to hands and improved grease-cutting capability, has played a major role in pushing demand.

The advent of modern retail and online e-commerce channels has sped up access to such products for consumers, driven by online selling and subscription formats fueling volumes. Product innovation, such as concentrated liquids, natural variants, and environmentally friendly formulations, caters to changing consumer lifestyles, while the automatic dishwasher detergent category is growing in metro cities due to increasing dishwasher penetration. Government incentives in rural markets and lower prices for smaller packs are also incentivizing companies to penetrate Tier 2 and Tier 3 cities. Green issues are driving brands to sustainable, plant-based, and phosphate-free products, in line with global consumer trends. Government regulations on chemical safety and quality ratings are also influencing product innovation. Western lifestyles, driven by Western influences, are increasingly being adopted by urban consumers, further segmenting the market. Overall, the meeting of convenience, hygiene awareness, premiumization, and sustainability is driving the India dishwashing detergent market.

For instance, in April 2023, from their signature soaps to enzyme-powered dishwashing solutions, and from empowering women to caring for the planet, Sunlight, owned by Hindustan Unilever Limited, has consistently led the way in innovation and progress.

Rising Urbanization and Changing Lifestyles Drive the India Dishwashing Detergent Market Demand

The rapid urbanization of Indian cities is changing the way individuals live and clean their homes, driving the dishwashing detergent market. With more individuals flocking to cities, the rise in small families and two-income families has seen individuals adopt hectic lifestyles, thus the need for instant and convenient solutions. Working individuals and homemakers in urban India prefer liquid dishwashing detergents over traditional powders and bars since they are easy to use, effective at cleaning, and gentle on hands. New attitudes towards hygiene back this, as modern consumers associate liquid detergents with improved hygiene and grease cutting. In addition, keeping pace with global trends and a desire for a good life has seen high-end dishwashing products in greater demand in urban homes. Ease of use, coupled with aggressive marketing by leading brands, has made liquid dishwashing detergents a staple within urban India, driving steady growth in the market. As urbanization gathers further momentum, this trend is set to continue, with new products being introduced to meet evolving city lifestyles.

For instance, in July 2024, Elista, owned by TeknoDome India Pvt. Ltd., introduced a new range of dishwashers in India. These models are specifically designed for Indian households and effectively clean greasy, ghee-coated utensils without leaving residues.

Expansion of Modern Retail and E-Commerce Expands the India Dishwashing Detergent Market Size

The rapid expansion of new retail stores and online shopping platforms has considerably spurred the availability and reach of dishwashing detergents in India, fueling market expansion. Organized retail stores such as Big Bazaar (Big Bazaar Pvt. Ltd) and Reliance Smart (Reliance Retail Limited) have enhanced product visibility in cities and towns, and intense merchandising and promotion initiatives drive consumer purchases. At the same time, the expansion of online grocery stores and online marketplaces (Amazon.com, Inc., Flipkart Internet Private Limited) has brought mass and premium brands within reach even in tier 2/3 towns. E-commerce provides benefits such as doorstep delivery, subscription, discount, and thus, trial and repeat purchases. Such omnichannel access not only fuels purchases but also informs consumers about new-generation products, including green and liquid concentration. With digital penetration growing and last-mile logistics getting better, the interplay between modern retail and e-commerce will further propel the growth story of the dishwashing detergent market.

For instance, in November 2023, Hindustan Unilever Limited's Vim launched Vim Shudhham, a specialized range designed for cleaning brass and copper vessels. The product line includes gel and a spray, both infused with tamarind extracts and sandalwood fragrance.

Liquid Formulation Dominates the India Dishwashing Detergent Market Share

The Indian dishwashing detergent market has changed greatly, with liquid form being the most popular, dominating most of the organized market. This growth mirrors how consumers' choices are changing, especially in urban homes that increasingly demand convenience, efficiency, and skin-friendly products. Liquid detergents are popular because they can effectively cut grease, allow for accurate dosing, and be compatible with modern kitchenware, making them attractive for busy consumers. Brands have actively promoted these benefits through targeted marketing that focuses on cleanliness, foam retention, and hand-friendliness. The growth of this segment is also driven by several key drivers: rising use of dishwashers in large cities that need special liquid formulation; sustained product innovations such as concentrated gels, antibacterial types, and eco-friendly plant-based formulations; and enhanced availability through online consumption and new-generation trade channels. In the coming times, manufacturers are working on new liquid formulations that have sustainable packaging and smart dispensing solutions, keeping this segment at the forefront of India dishwashing detergent market.

For instance, in August 2024, Hindustan Unilever Limited introduced Sunlight Plus, a premium dishwashing liquid powered by RhamnoClean technology, a 100% plant-based, biodegradable biosurfactant. This innovation offers superior grease-cutting performance, skin protection, and antibacterial benefits, catering to eco-conscious consumers.

Impact of the U.S. Tariff on India Dishwashing Detergent Market

The U.S. government's recent imposition of tariffs on imported home and personal care products, including dishwashing detergents, could have mixed implications for India's domestic market. While the direct impact may be limited due to India's primarily inward-focused detergent industry.

India's dishwashing detergent market is largely consumption-driven, with minimal reliance on U.S. exports. Most major Indian manufacturers primarily cater to domestic demand. However, niche players and private-label manufacturers supplying the U.S. private-label market could face margin pressures due to higher tariffs, potentially reducing their competitiveness.

If U.S. tariffs discourage Indian exporters, some companies may redirect supply to the domestic market, intensifying competition. This could lead to price wars, especially in the premium liquid detergent segment, benefiting consumers but squeezing manufacturers' margins.

Key Players Landscape and Outlook

The Indian dishwashing detergent market is marked by aggressive competition between well-established FMCG (Fast-moving consumer goods) players and new challengers, with Hindustan Unilever Limited dominating the market on the back of aggressive marketing, product diversification, and rural reach strategies. Companies sustain their premium positioning in urban markets through imported-based formulation and superior performance positioning, while startups compete convincingly in the mid-price segment through celebrity endorsements and herbal variants. The market also has dominant mass-market contenders such as Ghari (RSPL Ltd), which leads in the bar and powder segments of price-sensitive markets, and niche players such as Godrej & Boyce Manufacturing Company Limited, Genteel, targeting environmentally aware consumers with plant-based, biodegradable products. Trends emerging include rapid volume growth in liquid detergents fueled by urbanization and convenience, combined with growing competition from private labels and direct-to-consumer eco-brands providing sustainable options. Strategic initiatives such as mergers and acquisitions, hyper-localized product offerings, and intelligent packaging solutions are likely to define the competitive environment, with victory likely to go to brands that can balance performance, price, and the environment as they navigate the digital revolution of retail distribution channels.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Frequency of Purchase

6. India Dishwashing Detergent Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Formulation
    • 6.2.1.1. Liquid
    • 6.2.1.2. Powder
    • 6.2.1.3. Cakes
    • 6.2.1.4. Tablets
  • 6.2.2. By Application
    • 6.2.2.1. Machine Washing Detergents
    • 6.2.2.2. Hand Washing Detergents
  • 6.2.3. By Packaging
    • 6.2.3.1. Refill Packs
    • 6.2.3.2. Single Unit
    • 6.2.3.3. Multi-Units Saver Packs
  • 6.2.4. By End User
    • 6.2.4.1. Residential
    • 6.2.4.2. Commercial
  • 6.2.5. By Price Range
    • 6.2.5.1. Mass
    • 6.2.5.2. Premium
  • 6.2.6. By Distribution Channel
    • 6.2.6.1. Supermarkets/Hypermarkets
    • 6.2.6.2. Convenience Stores
    • 6.2.6.3. Online
    • 6.2.6.4. Others
  • 6.2.7. By Region
    • 6.2.7.1. North
    • 6.2.7.2. South
    • 6.2.7.3. East
    • 6.2.7.4. West and Central
  • 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Formulation
  • 6.3.2. By Application
  • 6.3.3. By Packaging
  • 6.3.4. By End User
  • 6.3.5. By Price Range
  • 6.3.6. By Distribution Channel
  • 6.3.7. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Nimra Limited
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Wipro Consumer Care Private Limited
  • 17.3.3. Jyothy Laboratories Limited
  • 17.3.4. Patanjali Ayurved Limited
  • 17.3.5. RSPL Group Pvt Ltd.
  • 17.3.6. Selzer Innovex Pvt. Ltd.
  • 17.3.7. Fena (P) Limited (India)
  • 17.3.8. Shantinath Detergents Pvt. Ltd.
  • 17.3.9. Hindustan Unilever Limited
  • 17.3.10. Reckitt Benckiser India Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer