大型家電の世界市場の評価：製品タイプ別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測（2018年～2032年）

世界の大型家電の市場規模は、経済的、技術的、社会的要因の組み合わせにより、2024年の4,855億5,000万米ドルから2032年に7,124億7,000万米ドルに達すると予測され、2025年～2032年の予測期間にCAGRで4.91%の成長が見込まれます。主な促進要因の1つは、中国、インド、東南アジアなどの新興経済圏における都市化の加速であり、そこでは中間層の可処分所得が急増し、冷蔵庫、洗濯機、エアコンなどの近代的な家電に対する需要が生まれています。技術の進歩も奏功し、スマート家電（IoTやAIに対応した家電。Wi-Fi対応の冷蔵庫や音声で作動するエアコン）も、これらの家電が便利で省エネルギーであることから人気を集めています。

政府の強力な規制とエネルギー効率基準は、企業に技術革新を迫り、顧客に環境にやさしい製品を選ぶよう促しています。同様に、eコマースとオムニチャネル小売の台頭は、消費者に代替のソリューションへの容易なアクセスをもたらし、市場を加速させています。例えば、AMAZON RETAIL INDIA PRIVATE LIMITEDは、信頼性の高い配送、EMIのような手頃な価格のオプション、即時キャッシュバックなどを利用できるようになったため、顧客はオンラインで家電を購入することに抵抗がなくなってきていると述べています。そのため、世界中の政府、特に発展途上国の政府は、電子市場を拡大するためにさまざまな政策を打ち出しています。例えば2025年4月、Indian Ministry of Electronics & ITは、インドの電子機器製造エコシステムを強化するため、Electronics Component Manufacturing Scheme（ECMS）のガイドラインとポータルを立ち上げました。

可処分所得の増加や働く女性の急増により、食器洗い機や洗濯乾燥機のような小型で時間を節約できる家電が求められています。また、気候変動も当然考慮すべき事項として浮上してきており、効率的な冷房や環境にやさしい冷媒を使用した家電などの製品を選ぶことができます。同時に、アフリカや南アジアなどの農村部では、電化が進み、エントリーレベルの家電の市場が形成されつつあります。これらすべての促進要因により、今後の大型家電市場が形成されています。技術革新と持続可能性が、予測期間における産業成長の最前線にあります。

当レポートでは、世界の大型家電市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定において考慮される要素
• 購入後に直面する課題
• 優先される流通チャネル
• 購入頻度

第6章 世界の大型家電市場の見通し（2018年～2032年）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • 製品タイプ別
    • 冷蔵
    • 調理家電
    • 洗濯機
    • 食器洗い機
  • エンドユーザー別
    • 住宅
    • 商業
  • 価格帯別
    • マス/エコノミー
    • プレミアム
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • マルチブランドストア
    • 高級店
    • オンライン
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • 中東・アフリカ
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2024年）
• 市場マップ分析（2024年）
  • 製品タイプ別
  • エンドユーザー別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第7章 北米の大型家電市場の見通し（2018年～2032年）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • 製品タイプ別
    • 冷蔵
    • 調理家電
    • 洗濯機
    • 食器洗い機
  • エンドユーザー別
    • 住宅
    • 商業
  • 価格帯別
    • マス
    • プレミアム
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • マルチブランドストア
    • 高級店
    • オンライン
    • その他
  • シェア：国別
    • 米国
    • カナダ
    • メキシコ
• 各国の市場の評価
  • 米国の大型家電市場の見通し（2018年～2032年）
    • 市場規模の分析と予測
    • 市場シェアの分析と予測
  • カナダ
  • メキシコ

第8章 欧州の大型家電市場の見通し（2018年～2032年）

• ドイツ
• フランス
• イタリア
• 英国
• ロシア
• オランダ
• スペイン
• トルコ
• ポーランド

第9章 アジア太平洋の大型家電市場の見通し（2018年～2032年）

• インド
• 中国
• 日本
• オーストラリア
• ベトナム
• 韓国
• インドネシア
• フィリピン

第10章 南米の大型家電市場の見通し（2018年～2032年）

• ブラジル
• アルゼンチン

第11章 中東・アフリカの大型家電市場の見通し（2018年～2032年）

• サウジアラビア
• アラブ首長国連邦
• 南アフリカ

第12章 需給の分析

第13章 輸入と輸出の分析

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

第16章 PESTLE分析

第17章 価格分析

第18章 市場力学

• 市場促進要因
• 市場の課題

第19章 市場動向と発展

第20章 ケーススタディ

第21章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Whirlpool Corporation
  • LG Electronics, Inc.
  • Samsung Electronics Co., Ltd.
  • Haier Group Corporation
  • BSH Hausgerate GmbH
  • AB Electrolux
  • Midea Group
  • Panasonic Holdings Corporation
  • Hisense International Co., Ltd.
  • Sharp Corporation

第22章 戦略的提言

第23章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 2. Global Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. Global Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 4. Global Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 5. Global Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 6. Global Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. Global Large Home Appliances Market Share (%), By Region, 2018-2032F
• Figure 8. North America Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 9. North America Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 10. North America Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 11. North America Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 12. North America Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 13. North America Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 14. North America Large Home Appliances Market Share (%), By Country, 2018-2032F
• Figure 15. United States Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 16. United States Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 17. United States Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 18. United States Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 19. United States Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 20. United States Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 21. Canada Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 22. Canada Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 23. Canada Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 24. Canada Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 25. Canada Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 26. Canada Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 27. Mexico Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 28. Mexico Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 29. Mexico Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 30. Mexico Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 31. Mexico Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 32. Mexico Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 33. Europe Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 34. Europe Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 35. Europe Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 36. Europe Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 37. Europe Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 38. Europe Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 39. Europe Large Home Appliances Market Share (%), By Country, 2018-2032F
• Figure 40. Germany Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 41. Germany Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 42. Germany Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 43. Germany Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 44. Germany Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 45. Germany Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 46. France Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 47. France Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 48. France Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 49. France Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 50. France Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 51. France Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 52. Italy Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 53. Italy Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 54. Italy Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 55. Italy Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 56. Italy Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 57. Italy Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 58. United Kingdom Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 59. United Kingdom Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 60. United Kingdom Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 61. United Kingdom Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 62. United Kingdom Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 63. United Kingdom Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 64. Russia Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 65. Russia Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 66. Russia Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 67. Russia Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 68. Russia Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 69. Russia Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 70. Netherlands Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 71. Netherlands Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 72. Netherlands Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 73. Netherlands Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 74. Netherlands Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 75. Netherlands Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 76. Spain Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 77. Spain Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 78. Spain Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 79. Spain Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 80. Spain Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 81. Spain Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 82. Turkey Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 83. Turkey Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 84. Turkey Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 85. Turkey Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 86. Turkey Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 87. Turkey Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 88. Poland Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 89. Poland Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 90. Poland Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 91. Poland Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 92. Poland Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 93. Poland Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 94. South America Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 95. South America Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 96. South America Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 97. South America Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 98. South America Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 99. South America Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 100. South America Large Home Appliances Market Share (%), By Country, 2018-2032F
• Figure 101. Brazil Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 102. Brazil Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 103. Brazil Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 104. Brazil Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 105. Brazil Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 106. Brazil Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 107. Argentina Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 108. Argentina Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 109. Argentina Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 110. Argentina Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 111. Argentina Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 112. Argentina Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 113. Asia-Pacific Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 114. Asia-Pacific Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 115. Asia-Pacific Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 116. Asia-Pacific Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 117. Asia-Pacific Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 118. Asia-Pacific Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 119. Asia-Pacific Large Home Appliances Market Share (%), By Country, 2018-2032F
• Figure 120. India Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 121. India Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 122. India Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 123. India Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 124. India Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 125. India Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 126. China Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 127. China Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 128. China Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 129. China Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 130. China Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 131. China Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 132. Japan Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 133. Japan Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 134. Japan Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 135. Japan Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 136. Japan Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 137. Japan Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 138. Australia Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 139. Australia Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 140. Australia Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 141. Australia Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 142. Australia Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 143. Australia Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 144. Vietnam Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 145. Vietnam Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 146. Vietnam Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 147. Vietnam Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 148. Vietnam Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 149. Vietnam Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 150. South Korea Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 151. South Korea Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 152. South Korea Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 153. South Korea Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 154. South Korea Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 155. South Korea Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 156. Indonesia Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 157. Indonesia Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 158. Indonesia Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 159. Indonesia Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 160. Indonesia Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 161. Indonesia Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 162. Philippines Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 163. Philippines Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 164. Philippines Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 165. Philippines Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 166. Philippines Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 167. Philippines Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 168. Middle East & Africa Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 169. Middle East & Africa Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 170. Middle East & Africa Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 171. Middle East & Africa Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 172. Middle East & Africa Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 173. Middle East & Africa Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 174. Middle East & Africa Large Home Appliances Market Share (%), By Country, 2018-2032F
• Figure 175. Saudi Arabia Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 176. Saudi Arabia Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 177. Saudi Arabia Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 178. Saudi Arabia Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 179. Saudi Arabia Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 180. Saudi Arabia Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 181. UAE Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 182. UAE Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 183. UAE Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 184. UAE Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 185. UAE Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 186. UAE Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 187. South Africa Large Home Appliances Market, By Value, In USD Billion, 2018-2032F
• Figure 188. South Africa Large Home Appliances Market, By Volume, In Thousand Units, 2018-2032F
• Figure 189. South Africa Large Home Appliances Market Share (%), By Product Type, 2018-2032F
• Figure 190. South Africa Large Home Appliances Market Share (%), By End-user, 2018-2032F
• Figure 191. South Africa Large Home Appliances Market Share (%), By Price Range, 2018-2032F
• Figure 192. South Africa Large Home Appliances Market Share (%), By Distribution Channel, 2018-2032F
• Figure 193. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 194. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 195. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 196. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 197. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

Global large home appliances market is projected to witness a CAGR of 4.91% during the forecast period 2025-2032, growing from USD 485.55 billion in 2024 to USD 712.47 billion in 2032F, owing to a combination of economic, technological, and societal factors. One of the main drivers is accelerated urbanization in emerging economies, such as China, India, and Southeast Asia, where burgeoning disposable incomes among their middle classes are creating a demand for modern appliances, including refrigerators, washing machines, and air conditioners. Technological advancements are also at play, and smart appliances (IoT and AI-enabled appliances - Wi-Fi-enabled refrigerators and voice-activated air conditioners) are also gaining popularity as these appliances are convenient and energy efficient.

Strong government regulations and energy efficiency standards are forcing companies to innovate and pushing customers to avail themselves of green options. Likewise, the rise in e-commerce and omnichannel retail is accelerating the market, offering consumers easy access to alternative solutions. For instance, AMAZON RETAIL INDIA PRIVATE LIMITED stated that customers are becoming more comfortable with purchasing home appliance products online because they now have access to reliable delivery, affordability options such as EMIs, and instant cashbacks. Therefore, governments across the globe, specifically those of developing countries, are framing different policies to expand their electronic market. For instance, in April 2025, the Indian Ministry of Electronics & IT launched the guidelines and portal for the Electronics Component Manufacturing Scheme (ECMS) to strengthen India's electronics manufacturing ecosystem.

Smaller and time-saving appliances such as dishwashers and washer/dryer combos are in demand owing to an increase in disposable income and a surge in the number of working women. Also, climate change has naturally emerged as an obvious consideration, with product options available in efficient cooling and appliances with eco-friendly refrigerants. At the same time, electrifying rural areas, places such as Africa and South Asia, are also enabling a market for entry-level appliances. All these drivers are working together to shape the large home appliances market going forward. Innovation and sustainability are at the forefront of industry growth in the forecast period.

Rising Urbanization and Disposable Incomes Drive Large Home Appliances Market Demand

The global market for large home appliances is growing at a stronger rate, due to the rapid urbanization and rising disposable incomes of people around the world. As people increasingly relocate from rural to urban centers, especially younger people in emerging economies in Asia, Latin America, and Africa, the demand for large home appliances has grown rapidly. The urbanization process has increased the middle-class population and consumers' purchasing power, opening incremental spending on essential home appliances such as refrigerators, washing machines, and air conditioners. China, India, and Brazil are the leading markets that are benefiting from this trend to develop their economies, improve standards of living, and expand consumers' preferences. The correlation between urbanization and an increase in population, and evolving lifestyle patterns of consumers, contributes to a quest for appliances. Urban residents with disposable income are also more inclined to upgrade to advanced, energy-efficient, and high-tech appliances that are smart and provide enhanced features with long-term expense benefits. However, robust growth trends for large home appliances are anticipated to continue due to urbanization and rising disposable incomes, with manufacturers focusing on innovative, affordable, and sustainable solutions to meet evolving consumer needs in both established and emerging markets. For instance, in April 2022, LG Electronics, Inc., launched its new range of Smart Home Appliances. It continues to exhibit an amazing range of Refrigerators from its collection of Refrigerators, including the InstaView Door-in-Door and Frost-Free range, AI Direct Drive Washing Machines, the Puricare Wearable Air Purifier, VIRAAT Air Conditioners, UV+UF Water Purifiers, and a new range of Charcoal Microwaves.

Technological Advancements and Smart Appliances Expand the Global Large Home Appliances Market Size

Global large home appliances industry is going through major transition processes, driven by fast-paced technological innovations and the rapid adoption of smart appliances. Manufacturers are increasingly adding technical capabilities by integrating Internet of Things (IoT), artificial intelligence (AI), and machine-learning capabilities in refrigerators, washers, air conditioners, and other large appliances, to add features for increasing performance capabilities and user experiences. For instance, in August 2024, Samsung Electronics Co., Ltd. launched an exciting new lineup of 10 large front-load washing machines. This innovative, AI-powered collection, set to revolutionize laundry care for Indian households, making the task of doing laundry much easier with its smart, intuitive features. The new modern washing machines feature a Bespoke design with a Flat Glass Door and advanced AI features such as AI Wash, AI Energy Mode, AI Control, and AI Ecobubble.

Smart appliances continue to gain vast acceptance from consumers, who appreciate transacting via smartphones or smart speakers, such as Amazon Alexa and Google Assistant, based on convenience, energy efficiency, and as part of a smart home ecosystem. The consumer bases have also shifted towards Energy Star products, as these appliances from manufacturers help lower the consumer's utility bill and align with their global agenda towards sustainability efforts. With continuous R&D investments and the proliferation of IoT-enabled homes, technological advancements, the industry will continue to evolve and open new growth prospects and change compliance standards within the large home appliances market.

Refrigeration Type Dominates the Global Large Home Appliances Market

The refrigeration category continues its leading position in the global large home appliances market due to its crucial role in modern-day life and ongoing technological advancements. As a mandatory appliance in both developed and developing economies, refrigerators maintain a steady demand within the marketplace, regardless of economic conditions. Multiple factors indicate the refrigeration segment's leadership position, including urbanization flows, increasing disposable income, and changing consumer preferences for sophisticated solutions for food preservation. Technology innovation is critical to continued leadership, with smart technologies providing consumers with IoT-enabled products with internal cameras, touchscreens, and the ability to voice control their refrigerator. Energy efficiency remains an important driver with modern products providing inverter compressor units that utilize eco-friendly refrigerants that meet the requirements of global sustainability expectations and reduce overall costs. As manufacturers focus on making affordable products for entry-level markets and cutting-edge features for the premium category, refrigeration will maintain its lead position in the segment.

For instance, in May 2025, BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgerate GmbH, unveiled its new XXL Top Freezer Refrigerator range. With impressive capacities of 540L and 640L, this latest addition signifies Bosch's entry into the high-capacity market, perfectly addressing the growing storage needs of today's Indian families.

Asia-Pacific Leads the Global Large Home Appliances Market

The Asia-Pacific continues its leadership in the global large home appliances market, maintaining the largest market share and producing the highest growth rates. This leadership is built upon a unique combination of rapid urbanization, the emerging middle class, and the existing strong manufacturing ecosystems across core economies. China is now both the world's largest supplier and consumer in the home appliance sector, while the emerging markets of India, Vietnam, and Indonesia generate large spikes in new demand as average electrification increases rapidly and personal income gives consumers greater discretionary spending power. Asia-Pacific's leadership is grounded in critical factors: there is large-scale domestic production that has created new manufacturing hubs servicing both local and foreign markets; governments are stimulating demand with policy initiatives associated with rural electrification to subsidize appliance purchases; and changing personal lifestyles are producing strong replacement cycles. Looking ahead, as economies continue to grow, urban population increases, and technology continues to improve, the Asia-Pacific is positioned to sustain and expand its leadership in the home appliance market in the next decade, creating opportunities for both entrenched and newly established local manufacturers.

For instance, in March 2025, Xiaomi Corporation, a Chinese multinational corporation and technology challenged Samsung Electronics Co., Ltd. and other competitors in the large home appliance market by rolling out its new products worldwide 2025. These offerings will include refrigerators, air conditioners, washing machines, and dryers.

Impact of the U.S. Tariff on Global Large Home Appliances Market

The imposition of U.S. tariffs on imported large home appliances, particularly those from China, has significantly reshaped global trade dynamics, supply chains, and competitive strategies within the industry.

These tariffs, ranging from 10% to 25% on products like washing machines, refrigerators, and air conditioners, were initially designed to protect domestic manufacturers but have triggered broader market disruptions.

Many brands relocated production from China to tariff-exempt countries such as Vietnam, Thailand, and Mexico to avoid duties.

Key Players Landscape and Outlook

The global large home appliances market features a dynamic competitive landscape where established multinationals and emerging regional players compete for dominance through distinct strategic approaches. Market leaders maintain strong positions in North America through domestic manufacturing advantages, while the Chinese giant leverages its multi-brand strategy and smart home ecosystem to dominate Asian markets and expand globally. Korean powerhouses continue to drive premium innovation through their vertically integrated technology platforms, particularly in IoT-enabled appliances. Regional champions maintain strongholds in their respective markets through localized product offerings and sustainability-focused innovations. The industry is undergoing significant transformation as manufacturers rebalance global production footprints to mitigate trade risks, with Vietnam, India, and Mexico emerging as alternative manufacturing hubs in the "China+1" supply chain strategy. Technology has become the new battleground, with competing smart home platforms and AI-powered appliances reshaping consumer expectations, while stringent environmental regulations are accelerating the shift toward eco-friendly designs and circular business models. Looking ahead, success will increasingly depend on manufacturers' ability to combine global scale with hyper-local customization, develop sustainable product lifecycles, and create new revenue streams through service-based offerings and smart home integration.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. Global Large Home Appliances Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Refrigeration
    • 6.2.1.2. Cooking Appliances
      • 6.2.1.2.1. Microwave Ovens
      • 6.2.1.2.2. Cooktops
      • 6.2.1.2.3. Range Hoods/Ventilation
    • 6.2.1.3. Washing Machines
    • 6.2.1.4. Dishwashers
  • 6.2.2. By End-user
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial
  • 6.2.3. By Price Range
    • 6.2.3.1. Mass/Economy
    • 6.2.3.2. Premium
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Supermarkets/Hypermarkets
    • 6.2.4.2. Multi-Branded Stores
    • 6.2.4.3. Exclusive Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North America
    • 6.2.5.2. Europe
    • 6.2.5.3. Asia-Pacific
    • 6.2.5.4. South America
    • 6.2.5.5. Middle East and Africa
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By End-user
  • 6.3.3. By Price Range
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. North America Large Home Appliances Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
  • 7.1.2. By Volume
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Product Type
    • 7.2.1.1. Refrigeration
    • 7.2.1.2. Cooking Appliances
      • 7.2.1.2.1. Microwave Ovens
      • 7.2.1.2.2. Cooktops
      • 7.2.1.2.3. Range Hoods/Ventilation
    • 7.2.1.3. Washing Machines
    • 7.2.1.4. Dishwashers
  • 7.2.2. By End-user
    • 7.2.2.1. Residential
    • 7.2.2.2. Commercial
  • 7.2.3. By Price Range
    • 7.2.3.1. Mass
    • 7.2.3.2. Premium
  • 7.2.4. By Distribution Channel
    • 7.2.4.1. Supermarkets/Hypermarkets
    • 7.2.4.2. Multi-Branded Stores
    • 7.2.4.3. Exclusive Stores
    • 7.2.4.4. Online
    • 7.2.4.5. Others
  • 7.2.5. By Country Share
    • 7.2.5.1. United States
    • 7.2.5.2. Canada
    • 7.2.5.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Large Home Appliances Market Outlook, 2018-2032F*
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
      • 7.3.1.1.2. By Volume
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Product Type
        • 7.3.1.2.1.1. Refrigeration
        • 7.3.1.2.1.2. Cooking Appliances
        • 7.3.1.2.1.2.1. Microwave Ovens
        • 7.3.1.2.1.2.2. Cooktops
        • 7.3.1.2.1.2.3. Range Hoods/Ventilation
        • 7.3.1.2.1.3. Washing Machines
        • 7.3.1.2.1.4. Dishwashers
      • 7.3.1.2.2. By End-user
        • 7.3.1.2.2.1. Residential
        • 7.3.1.2.2.2. Commercial
      • 7.3.1.2.3. By Price Range
        • 7.3.1.2.3.1. Mass
        • 7.3.1.2.3.2. Premium
      • 7.3.1.2.4. By Distribution Channel
        • 7.3.1.2.4.1. Supermarkets/Hypermarkets
        • 7.3.1.2.4.2. Multi-Branded Stores
        • 7.3.1.2.4.3. Exclusive Stores
        • 7.3.1.2.4.4. Online
        • 7.3.1.2.4.5. Others
  • 7.3.2. Canada
  • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Large Home Appliances Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Turkey
• 8.9. Poland

9. Asia-Pacific Large Home Appliances Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Large Home Appliances Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Large Home Appliances Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Demand Supply Analysis

13. Import and Export Analysis

14. Value Chain Analysis

15. Porter's Five Forces Analysis

16. PESTLE Analysis

17. Pricing Analysis

18. Market Dynamics

• 18.1. Market Drivers
• 18.2. Market Challenges

19. Market Trends and Developments

20. Case Studies

21. Competitive Landscape

• 21.1. Competition Matrix of Top 5 Market Leaders
• 21.2. SWOT Analysis for Top 5 Players
• 21.3. Key Players Landscape for Top 10 Market Players
  • 21.3.1. Whirlpool Corporation
    • 21.3.1.1. Company Details
    • 21.3.1.2. Key Management Personnel
    • 21.3.1.3. Key Products Offered
    • 21.3.1.4. Key Financials (As Reported)
    • 21.3.1.5. Key Market Focus and Geographical Presence
    • 21.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 21.3.2. LG Electronics, Inc.
  • 21.3.3. Samsung Electronics Co., Ltd.
  • 21.3.4. Haier Group Corporation
  • 21.3.5. BSH Hausgerate GmbH
  • 21.3.6. AB Electrolux
  • 21.3.7. Midea Group
  • 21.3.8. Panasonic Holdings Corporation
  • 21.3.9. Hisense International Co., Ltd.
  • 21.3.10. Sharp Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

22. Strategic Recommendations

23. About Us and Disclaimer