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市場調査レポート
商品コード
1771497

家電レンタルの世界市場:市場規模・シェア・動向分析 (家電の製品別・期間別・流通チャネル別・地域別)、セグメント別予測 (2025年~2030年)

Home Appliances Rental Market Size, Share & Trends Analysis Report By Appliance Type (Washers & Dryers, Refrigerators & Freezers, Cooking Ranges, Cooktops & Ovens), By Duration, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030


出版日
ページ情報
英文 110 Pages
納期
2~10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=147.92円
家電レンタルの世界市場:市場規模・シェア・動向分析 (家電の製品別・期間別・流通チャネル別・地域別)、セグメント別予測 (2025年~2030年)
出版日: 2025年06月06日
発行: Grand View Research
ページ情報: 英文 110 Pages
納期: 2~10営業日
GIIご利用のメリット
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  • 概要
  • 図表
  • 目次
概要

家電レンタル市場の成長と動向:

Grand View Research, Inc.の最新レポートによると、世界の家電レンタルの市場規模は2030年までに768億米ドルに達すると予測され、2025年から2030年までのCAGRは9.2%で成長すると予測されています。

都市化の進展と住宅流動性の上昇に伴い、消費者は所有型から使用型に移行しつつあり、家電レンタル需要を煽っています。特にミレニアル世代とZ世代を中心とする現代の賃貸住宅利用者は、柔軟性、コスト効率、持続可能性を優先するため、レンタルサービスが直接購入に代わる魅力的な選択肢となっています。ロンドン、ニューヨーク、東京、ドバイのような過渡的な人口を抱える都市では、ミニマリストやエココンシャスなライフスタイルに沿った、定額制の家電アクセスに対する需要が急増しています。

技術進歩は、品揃えの制限や古いモデルといった、過去の家電レンタルの限界に対処してきました。今日のレンタルプロバイダーは、IoT統合、遠隔監視、音声制御の互換性を備えたエネルギー効率の高いスマート家電へのアクセスを提供しています。ロジスティクスとデジタル・プラットフォームが改善されたことで、シームレスな配送、設置、メンテナンス、アップグレードサービスが可能になり、消費者体験が大幅に向上し、ハイテクに詳しい家庭へのアピールも拡大しています。

市場はまた、環境意識の高まりからも恩恵を受けています。家電製品のレンタルは、電子機器廃棄物を減らし、循環型経済の原則をサポートします。透明性の高いエネルギー評価、カーボンフットプリントの追跡、家電の再利用プログラムを提供するブランドは、持続可能性を重視する消費者の支持を集めています。これは、環境規制とエコラベルへの期待が責任ある消費習慣を促進している欧州市場で特に顕著です。

東南アジア、ラテンアメリカ、アフリカの新興市場では、家電レンタルが手頃な価格のギャップを埋めています。冷蔵庫、洗濯機、エアコンといった現代的な便利機器を低価格で利用できるレンタルサービスは、中間所得世帯に力を与えると同時に、上昇志向を支えています。カスタマイズ可能なレンタル条件、モバイルファーストのプラットフォーム、柔軟な支払いオプションは、これらの地域での普及を加速させる鍵となります。

Rentomojo(インド)、Grover(ドイツ)、Fernish(米国)などの企業の製品は、高級感のある外観、スマートな機能、手間のかからないサービスモデルを兼ね備えており、人気を集めています。これらのソリューションは特に、長期的なコミットメントなしに利便性を求める都市部の専門家、学生、若い家族にアピールし、家電レンタルを進化する世界のスマートリビングエコシステムの重要な一部として位置付けています。

家電レンタル市場:分析概要

  • コンパクトな設置面積で複数の機能を提供する多機能家電への需要が高まっています。消費者は現在、洗濯機と乾燥機のコンボ、空気清浄機と暖房機のユニット、スクリーンや音声アシスタントを内蔵したスマート冷蔵庫などの家電製品のレンタルを好んでいます。こうした多機能製品は、特に都市部のアパートや共同生活スペースで、スペース、効率、利便性を最大化したいと考えている現代家庭にアピールしています。
  • さらに、環境に配慮したデザインや省エネ技術を採用するレンタル家電も増えています。従来の所有権に比べ、レンタルは先行投資なしで最新のエネルギー効率に優れたモデルを利用できる機会を提供しています。このシフトは、持続可能な生活と環境負荷の低減を求める消費者の嗜好によって推進されており、家電レンタル業者は現在、低エネルギー製品の使用と、配送とメンテナンスのためのグリーン物流を強調しています。
  • 欧州では、家電製品のニーズは国によって異なりますが、スカンジナビア、ドイツ、オランダなどの地域では、スマートで持続可能な生活を優先しています。ベルリンやストックホルムなどの都市部では、スマートホームエコシステムと統合されたレンタル型家電の導入が進んでいます。コネクテッド食洗機、IHクッキングヒーター、AI対応サーモスタットなどの製品は、長期的な所有負担なしにエネルギー使用量を管理し、ルーチンを自動化し、狭い居住空間を最適化したいと考えている消費者の間で人気があります。

目次

第1章 分析方法・範囲

第2章 エグゼクティブサマリー

第3章 家電レンタル市場:業界展望

  • 市場系統の見通し
  • 業界のバリューチェーン分析
  • 市場力学
  • 業界分析ツール
  • 市場参入戦略

第4章 消費者行動分析

  • 人口統計分析
  • 消費者の動向と嗜好
  • 購入決定に影響を与える要因
  • 消費者の製品採用動向
  • 観察と推奨事項

第5章 家電レンタル市場:家電の種類別の推定・動向分析

  • 家電レンタル市場:主なポイント、家電の種類別
  • 変動分析と市場シェア:家電の種類別(2024年・2030年)
  • 家電の種類別(2018年~2030年)
    • 洗濯機・乾燥機
    • 冷蔵庫・冷凍庫
    • 調理台・コンロ・オーブン
    • 食洗機
    • エアコン
    • その他

第6章 家電レンタル市場:期間別の推定・動向分析

  • 家電レンタル市場:主なポイント、期間別
  • 変動分析と市場シェア:期間別(2024年・2030年)
  • 期間別(2018年~2030年)
    • 短期(1~6か月)
    • 長期(6か月以上)

第7章 家電レンタル市場:流通チャネル別の推定・動向分析

  • 家電レンタル市場:主なポイント、流通チャネル別
  • 変動分析と市場シェア:流通チャネル別(2024年・2030年)
  • 流通チャネル別(2018年~2030年)
    • オンライン
    • オフライン

第8章 家電レンタル市場:地域別の推定・動向分析

  • 家電レンタル市場:地域別の展望
  • 地域市場:重要なポイント
  • 地域別(2018年~2030年)
    • 北米
    • 欧州
    • アジア太平洋
    • ラテンアメリカ
    • 中東・アフリカ

第9章 家電レンタル市場:競合分析

  • 最新動向と影響分析:主な市場参入企業別
  • 企業分類
  • 参入企業の概要
  • 財務実績
  • 製品のベンチマーク
  • 企業市場シェア分析 (%、2024年)
  • 企業ヒートマップ分析(2024年)
  • 戦略マッピング
  • 企業プロファイル
    • Rent-A-Center, Inc.
    • Aaron's Inc.
    • CORT Business Services Corporation
    • FlexShopper, LLC.
    • Buddy's Home Furnishings
    • Mr Rental
    • CITYFURNISH INDIA PRIVATE LIMITED
    • AVA Lifestyle Products &Services Pvt. Ltd.(Rentickle)
    • Edunetwork Pvt. Ltd.(RentoMojo)
    • House of Kieraya Limited(Furlenco)
図表

List of Tables

  • Table 1 Home appliances rental market: Key market driver analysis
  • Table 2 Home appliances rental market: Key market restraint analysis
  • Table 3 Home appliances rental market estimates & forecast, 2018 - 2030, By Appliance Type, 2018 - 2030 (USD Billion)
  • Table 4 Washer & dryer rentals market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 5 Refrigerator & freezer rentals market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 6 Cooking range, cooktop & oven rentals market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 7 Dishwasher rentals market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 8 Air conditioner rentals market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 9 Other appliance rentals market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 10 Home appliances rental market estimates & forecast, 2018 - 2030, By duration, 2018 - 2030 (USD Billion)
  • Table 11 Short-term (1 to 6 months) home appliances rental market estimates & forecast, 2018 - 2030, (USD Billion)
  • Table 12 Long-term (more than 6 months) home appliances rental market estimates & forecast, 2018 - 2030, (USD Billion)
  • Table 13 Home appliances rental market estimates & forecast, 2018 - 2030, By distribution channel, 2018 - 2030 (USD Billion)
  • Table 14 Online home appliances rental market estimates & forecast, 2018 - 2030, (USD Billion)
  • Table 15 Offline home appliances rental market estimates & forecast, 2018 - 2030, (USD Billion)
  • Table 16 Home appliances rental market estimates & forecast, 2018 - 2030, by region, 2018 - 2030 (USD Billion)
  • Table 17 North America Home Appliances Rental Market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 18 North America home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 19 North America home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 20 U.S home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 21 U.S macro-economic outlay
  • Table 22 U.S home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 23 U.S home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 24 U.S home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 25 Canada macro-economic outlay
  • Table 26 Canada home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 27 Canada home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 28 Canada home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 29 Mexico macro-economic outlay
  • Table 30 Mexico home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 31 Mexico home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 32 Mexico home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 33 Europe Home Appliances Rental Market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 34 Europe home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 35 Europe home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 36 Europe home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 37 UK macro-economic outlay
  • Table 38 UK home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 39 UK home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 40 UK home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 41 Germany macro-economic outlay
  • Table 42 Germany home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 43 Germany home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 44 Germany home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 45 France macro-economic outlay
  • Table 46 France home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 47 France home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 48 France home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 49 Italy macro-economic outlay
  • Table 50 Italy home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 51 Italy home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 52 Italy home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 53 Spain macro-economic outlay
  • Table 54 Spain home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 55 Spain home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 56 Spain home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 57 Asia Pacific Home Appliances Rental Market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 58 Asia Pacific home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 59 Asia Pacific home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 60 Asia Pacific home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 61 China macro-economic outlay
  • Table 62 China home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 63 China home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 64 China home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 65 India macro-economic outlay
  • Table 66 India home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 67 India home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 68 India home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 69 Japan macro-economic outlay
  • Table 70 Japan home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 71 Japan home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 72 Japan home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 73 Australia macro-economic outlay
  • Table 74 Australia home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 75 Australia home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 76 Australia home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 77 Latin America Home Appliances Rental Market estimates and forecast, by country, 2018 - 2030 (USD Billion)
  • Table 78 Latin America home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 79 Latin America home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 80 Latin America home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 81 Brazil macro-economic outlay
  • Table 82 Brazil home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 83 Brazil home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 84 Brazil home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 85 Middle East & Africa Home Appliances Rental Market estimates and forecast, by country, 2018 - 2030 (USD Billion)
  • Table 86 Middle East & Africa home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 87 Middle East & Africa home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 88 Middle East & Africa home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 89 Saudi Arabia macro-economic outlay
  • Table 90 Saudi Arabia home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 91 Saudi Arabia home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 92 Saudi Arabia home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 93 South Africa macro-economic outlay
  • Table 94 South Africa home appliances rental market estimates and forecast, by appliance type, 2018 - 2030 (USD Billion)
  • Table 95 South Africa home appliances rental market estimates and forecast, by duration, 2018 - 2030 (USD Billion)
  • Table 96 South Africa home appliances rental market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 97 Recent developments & impact analysis, by key market participants
  • Table 98 Company market share, 2024 (%)
  • Table 99 Company heat map analysis, 2024
  • Table 100 Companies implementing key strategies

List of Figures

  • Fig. 1 Home appliances rental market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Regional snapshot
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Parent industry and home appliances rental market size, 2024 (USD Billion)
  • Fig. 11 Home appliances rental market: Value chain analysis
  • Fig. 12 Home appliances rental market: Dynamics
  • Fig. 13 Home appliances rental market: Porter's five forces analysis
  • Fig. 14 Home appliances rental market, By appliance type: Key takeaways
  • Fig. 15 Home appliances rental market: Appliance type movement analysis, 2024 & 2030 (%)
  • Fig. 16 Washer & dryer rentals market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 17 Refrigerator & freezer rentals market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 18 Cooking range, cooktop & oven rentals market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 19 Dishwasher rentals market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 20 Air conditioner rentals market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 21 Other appliance rentals market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 22 Home appliances rental market, By duration: Key takeaways
  • Fig. 23 Home appliances rental market: Duration movement analysis, 2024 & 2030 (%)
  • Fig. 24 Short-term (1 to 6 months) home appliances rental market estimates & forecast, 2018 - 2030, (USD Billion)
  • Fig. 25 Long-term (more than 6 months) home appliances rental market estimates & forecast, 2018 - 2030, (USD Billion)
  • Fig. 26 Home appliances rental market, by distribution channel: Key takeaways
  • Fig. 27 Home appliances rental market: Distribution channel movement analysis, 2024 & 2030 (%)
  • Fig. 28 Online home appliances rental market estimates & forecast, 2018 - 2030, (USD Billion)
  • Fig. 29 Offline home appliances rental market estimates & forecast, 2018 - 2030, (USD Billion)
  • Fig. 30 Regional marketplace: Key takeaways
  • Fig. 31 North America home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 32 US home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 33 Canada home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 34 Mexico home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 35 Europe home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 36 Germany home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 37 UK home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 38 France home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 Italy home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 Spain home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Asia Pacific home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 China home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 India home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 Japan home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 45 South Korea home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 46 Australia home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 47 Latin America home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 48 Brazil home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 49 Middle East & Africa home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 50 Saudi Arabia home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 51 South Africa home appliances rental market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 52 Key company categorization
  • Fig. 53 Company market share analysis, 2024 (%)
  • Fig. 54 Strategic framework of the home appliances rental market
目次
Product Code: GVR-4-68040-612-1

Home Appliances Rental Market Growth & Trends:

The global home appliances rental market size is expected to reach USD 76.80 billion by 2030, and is projected to grow at a CAGR of 9.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. With increasing urbanization and rising housing mobility, consumers are shifting from ownership to usage-based models, fueling demand for home appliance rentals. Modern renters, especially Millennials and Gen Z, prioritize flexibility, cost-efficiency, and sustainability, making rental services an attractive alternative to outright purchases. Cities with transient populations like London, New York, Tokyo, and Dubai are witnessing a surge in demand for subscription-based appliance access that aligns with minimalist and eco-conscious lifestyles.

Technological advancements have addressed past limitations of appliance rentals, such as limited selection and outdated models. Today's rental providers offer access to energy-efficient, smart appliances with IoT integration, remote monitoring, and voice control compatibility. Improved logistics and digital platforms now ensure seamless delivery, installation, maintenance, and upgrade services, significantly elevating the consumer experience and expanding appeal to tech-savvy households.

The market is also benefiting from heightened environmental awareness. Renting appliances reduces electronic waste and supports circular economy principles. Brands offering transparent energy ratings, carbon footprint tracking, and appliance reuse programs are gaining favor among sustainability-focused consumers. This is particularly resonant in European markets where environmental regulations and eco-label expectations are driving responsible consumption habits.

In emerging markets across Southeast Asia, Latin America, and Africa, appliance rentals are bridging the affordability gap. By offering low-cost access to modern conveniences such as refrigerators, washing machines, and air conditioners, rental services empower middle-income households while supporting upward mobility. Customizable rental terms, mobile-first platforms, and flexible payment options are key to accelerating adoption in these regions.

Products from companies like Rentomojo (India), Grover (Germany), and Fernish (U.S.) are gaining traction for combining premium aesthetics, smart features, and hassle-free service models. These solutions particularly appeal to urban professionals, students, and young families seeking convenience without long-term commitments, positioning appliance rentals as a vital part of the evolving global smart living ecosystem.

Home Appliances Rental Market Report Highlights:

  • There is a growing demand for multifunctional home appliances that offer multiple capabilities within a compact footprint. Consumers now prefer renting appliances like washer-dryer combos, air purifier-heater units, and smart refrigerators with built-in screens or voice assistants. These multifunctional products appeal to modern households looking to maximize space, efficiency, and convenience, especially in urban apartments and co-living spaces.
  • Additionally, rented appliances increasingly feature eco-conscious designs and energy-saving technologies. Compared to traditional ownership, rentals offer the opportunity to access the latest energy-efficient models without an upfront investment. This shift is being driven by consumers' preference for sustainable living and reduced environmental impact, as appliance rental providers now highlight their use of low-energy products and green logistics for delivery and maintenance.
  • In Europe, while appliance needs vary by country, regions like Scandinavia, Germany, and the Netherlands are prioritizing smart and sustainable living. Urban areas such as Berlin and Stockholm are seeing increased adoption of rental-based home appliances integrated with smart home ecosystems. Products like connected dishwashers, induction cooktops, and AI-enabled thermostats are popular among consumers looking to manage energy use, automate routines, and optimize small living spaces without long-term ownership burdens.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Regional Snapshot
  • 2.4. Competitive Landscape Snapshot

Chapter 3. Home Appliances Rental Market: Industry Outlook

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent Market Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Sales/Retail Channel Analysis & Trends
    • 3.2.2. Profit Margin Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decisions
  • 4.4. Consumer Product Adoption Trends
  • 4.5. Observations & Recommendations

Chapter 5. Home Appliances Rental Market: Appliance Type Estimates & Trend Analysis

  • 5.1. Home Appliances Rental Market, By Appliance Type: Key Takeaways
  • 5.2. Appliance Type Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Market Estimates & Forecasts, By Appliance Type, 2018 - 2030 (USD Billion)
    • 5.3.1. Washers & Dryers
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2. Refrigerators & Freezers
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.3. Cooking Ranges, Cooktops & Ovens
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.4. Dishwashers
      • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.5. Air Conditioners
      • 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.6. Others
      • 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Home Appliances Rental Market: Duration Estimates & Trend Analysis

  • 6.1. Home Appliances Rental Market, By Duration: Key Takeaways
  • 6.2. Duration Movement Analysis & Market Share, 2024 & 2030
  • 6.3. Market Estimates & Forecasts, By Duration, 2018 - 2030 (USD Billion)
    • 6.3.1. Short-term (1 to 6 months)
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.2. Long-term (more than 6 months)
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Home Appliances Rental Market: Distribution Channel Estimates & Trend Analysis

  • 7.1. Home Appliances Rental Market, By Distribution Channel: Key Takeaways
  • 7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
  • 7.3. Market Estimates & Forecasts, By Distribution Channel, 2018 - 2030 (USD Billion)
    • 7.3.1. Online
      • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.2. Offline
      • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Home Appliances Rental Market: Regional Estimates & Trend Analysis

  • 8.1. Home Appliances Rental Market: Regional Outlook
  • 8.2. Regional Marketplaces: Key Takeaways
  • 8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
    • 8.3.1. North America
      • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.1.2. U.S.
        • 8.3.1.2.1. Key country dynamics
        • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.1.3. Canada
        • 8.3.1.3.1. Key country dynamics
        • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.1.4. Mexico
        • 8.3.1.4.1. Key country dynamics
        • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2. Europe
      • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.2. UK
        • 8.3.2.2.1. Key country dynamics
        • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.3. Germany
        • 8.3.2.3.1. Key country dynamics
        • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.4. France
        • 8.3.2.4.1. Key country dynamics
        • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.5. Italy
        • 8.3.2.5.1. Key country dynamics
        • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.6. Spain
        • 8.3.2.6.1. Key country dynamics
        • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3. Asia Pacific
      • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.2. China
        • 8.3.3.2.1. Key country dynamics
        • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.3. India
        • 8.3.3.3.1. Key country dynamics
        • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.4. Japan
        • 8.3.3.4.1. Key country dynamics
        • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.5. South Korea
        • 8.3.3.5.1. Key country dynamics
        • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.6. Australia
        • 8.3.3.6.1. Key country dynamics
        • 8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4. Latin America
      • 8.3.4.1. Brazil
        • 8.3.4.1.1. Key country dynamics
        • 8.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5. Middle East & Africa
      • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.5.2. Saudi Arabia
        • 8.3.5.2.1. Key country dynamics
        • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.5.3. South Africa
        • 8.3.5.3.1. Key country dynamics
        • 8.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Home Appliances Rental Market: Competitive Analysis

  • 9.1. Recent Developments & Impact Analysis, by Key Market Participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Product Benchmarking
  • 9.6. Company Market Share Analysis, 2024 (%)
  • 9.7. Company Heat Map Analysis, 2024
  • 9.8. Strategy Mapping
  • 9.9. Company Profiles
    • 9.9.1. Rent-A-Center, Inc.
      • 9.9.1.1. Company Overview
      • 9.9.1.2. Financial Performance
      • 9.9.1.3. Product Portfolios
      • 9.9.1.4. Strategic Initiatives
    • 9.9.2. Aaron's Inc.
      • 9.9.2.1. Company Overview
      • 9.9.2.2. Financial Performance
      • 9.9.2.3. Product Portfolios
      • 9.9.2.4. Strategic Initiatives
    • 9.9.3. CORT Business Services Corporation
      • 9.9.3.1. Company Overview
      • 9.9.3.2. Financial Performance
      • 9.9.3.3. Product Portfolios
      • 9.9.3.4. Strategic Initiatives
    • 9.9.4. FlexShopper, LLC.
      • 9.9.4.1. Company Overview
      • 9.9.4.2. Financial Performance
      • 9.9.4.3. Product Portfolios
      • 9.9.4.4. Strategic Initiatives
    • 9.9.5. Buddy's Home Furnishings
      • 9.9.5.1. Company Overview
      • 9.9.5.2. Financial Performance
      • 9.9.5.3. Product Portfolios
      • 9.9.5.4. Strategic Initiatives
    • 9.9.6. Mr Rental
      • 9.9.6.1. Company Overview
      • 9.9.6.2. Financial Performance
      • 9.9.6.3. Product Portfolios
      • 9.9.6.4. Strategic Initiatives
    • 9.9.7. CITYFURNISH INDIA PRIVATE LIMITED
      • 9.9.7.1. Company Overview
      • 9.9.7.2. Financial Performance
      • 9.9.7.3. Product Portfolios
      • 9.9.7.4. Strategic Initiatives
    • 9.9.8. AVA Lifestyle Products & Services Pvt. Ltd. (Rentickle)
      • 9.9.8.1. Company Overview
      • 9.9.8.2. Financial Performance
      • 9.9.8.3. Product Portfolios
      • 9.9.8.4. Strategic Initiatives
    • 9.9.9. Edunetwork Pvt. Ltd. (RentoMojo)
      • 9.9.9.1. Company Overview
      • 9.9.9.2. Financial Performance
      • 9.9.9.3. Product Portfolios
      • 9.9.9.4. Strategic Initiatives
    • 9.9.10. House of Kieraya Limited (Furlenco)
      • 9.9.10.1. Company Overview
      • 9.9.10.2. Financial Performance
      • 9.9.10.3. Product Portfolios
      • 9.9.10.4. Strategic Initiatives