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ボディローションの世界市場：製品タイプ別、流通チャネル別、地域別、機会、予測、2018年～2032年

Global Body Lotion Market Assessment, By Product Type [Bottle, Tube, Pumps, Others], By Distribution Channel [Supermarkets/Hypermarkets, Departmental Stores, Online, Others], By Region, Opportunities, and Forecast, 2018-2032F

出版日
ページ情報
英文 250 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.06円
ボディローションの世界市場：製品タイプ別、流通チャネル別、地域別、機会、予測、2018年～2032年
出版日: 2025年06月20日
発行: Markets and Data
ページ情報: 英文 250 Pages
納期: 3～5営業日
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  • 概要
  • 図表
  • 目次
概要

世界のボディローション市場は、スキンケア、衛生、美容動向に対する消費者の意識の高まりにより、2025～2032年の予測期間中にCAGR 5.12%を記録し、2024年の658億9,000万米ドルから2032年には982億4,000万米ドルに成長すると予測されています。主な促進要因としては、スキンケアと衛生に対する意識の高まりがあり、身だしなみへの関心が高まっています。顧客は、保湿、環境汚染物質からの防御、乾燥や湿疹のような皮膚問題の解決策を提供する製品をますます求めるようになっています。消費者はパラベンや硫酸塩のような刺激の強い化学物質を含まず、シアバターやアロエベラのような植物由来の成分を好みます。

eコマースやオンラインプラットフォームの拡大も転機となり、Amazon（Amazon.com, Inc.）やNykaa（NYKAA E-RETAIL LIMITED）などのオンラインストアでボディローションが簡単に手に入るようになり、ソーシャルメディアのインフルエンサーが「ガラスの肌」や多機能スキンケアなどの動向を広めました。例えば、2024年11月、Joy Creators LLPは、Bollywoodスターを起用したハニー＆アーモンドボディローションの新キャンペーンを展開しました。このキャンペーンは、ローションの滋養強壮効果に光を当て、肌寒い冬にぴったりのアイテムとなっています。SPF、アンチエイジング成分、CBD（カンナビジオール）ベースのローションなど、革新的な処方の製品も市場を広げています。一方、男性用グルーミングビジネスも勢いを増しており、各社は男性消費者向けに、軽くて素早く浸透するローションを開発しています。持続可能性も重要な力となっており、消費者は環境に配慮したパッケージや責任ある原料調達をますます求めるようになっています。最後に、新興国市場では高齢化が進み、アンチエイジングや治療用ローションの需要が高まっています。規制促進要因・偽造品などの課題はあるもの、これらの促進要因は全体として世界のボディローション市場の力強い成長を保証しており、イノベーションとデジタル相互作用が今後の方向性を決定します。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • ブランド認知度
  • 購入決定時に考慮される要素
  • 購入後に直面する課題
  • 優先流通チャネル

第6章 世界のボディローション市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
    • 数量別
  • 市場シェア分析と予測
    • 製品タイプ別
      • ボトル
      • チューブ
      • ポンプ
      • その他
    • 流通チャネル別
      • スーパーマーケット/ハイパーマーケット
      • デパート
      • オンライン
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 企業別の市場シェア分析（上位5社・その他 - 金額別、2024年）
  • 2024年の市場マップ分析
    • 製品タイプ別
    • 流通チャネル別
    • 地域別

第7章 北米のボディローション市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
    • 数量別
  • 市場シェア分析と予測
    • 製品タイプ別
      • ボトル
      • チューブ
      • ポンプ
      • その他
    • 流通チャネル別
      • スーパーマーケット/ハイパーマーケット
      • デパート
      • オンライン
      • その他
    • 国別
      • 米国
      • カナダ
      • メキシコ
  • 国別市場評価
    • 米国のボディローション市場の展望、2018年～2032年
      • 市場規模分析と予測
      • 市場シェア分析と予測

第8章 欧州のボディローション市場の展望、2018年～2032年

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第9章 アジア太平洋のボディローション市場の展望、2018年～2032年

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米のボディローション市場の展望、2018年～2032年

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカのボディローション市場の展望、2018年～2032年

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 需要供給分析

第13章 輸入と輸出の分析

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

第16章 PESTLE分析

第17章 価格分析

第18章 市場力学

  • 市場促進要因
  • 市場の課題

第19章 市場動向と発展

第20章 ケーススタディ

第21章 競合情勢

  • 市場リーダー上位5社の競合マトリックス
  • 上位5社のSWOT分析
  • 上位10社の主要企業の情勢
    • Shiseido Company, Limited
    • Kao Corporation
    • Henkel AG &Co. KGaA
    • The Procter &Gamble Company
    • Galderma
    • Johnson &Johnson Services, Inc.
    • Unilever PLC
    • Beiersdorf AG
    • Estee Lauder Inc.
    • L'Oreal SA

第22章 戦略的提言

第23章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 3. Global Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 4. Global Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 5. Global Body Lotion Market Share (%), By Region, 2018-2032F
  • Figure 6. North America Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 7. North America Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 8. North America Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 9. North America Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 10. North America Body Lotion Market Share (%), By Country, 2018-2032F
  • Figure 11. United States Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 12. United States Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 13. United States Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 14. United States Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 15. Canada Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 16. Canada Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 17. Canada Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 18. Canada Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 19. Mexico Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 20. Mexico Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 21. Mexico Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 22. Mexico Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 23. Europe Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 24. Europe Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 25. Europe Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 26. Europe Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 27. Europe Body Lotion Market Share (%), By Country, 2018-2032F
  • Figure 28. Germany Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 29. Germany Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 30. Germany Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 31. Germany Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 32. France Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 33. France Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 34. France Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 35. France Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 36. Italy Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 37. Italy Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 38. Italy Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 39. Italy Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 40. United Kingdom Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 41. United Kingdom Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 42. United Kingdom Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 43. United Kingdom Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 44. Russia Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 45. Russia Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 46. Russia Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 47. Russia Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 48. Netherlands Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 49. Netherlands Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 50. Netherlands Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 51. Netherlands Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 52. Spain Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 53. Spain Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 54. Spain Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 55. Spain Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 56. Turkey Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 57. Turkey Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 58. Turkey Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 59. Turkey Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 60. Poland Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 61. Poland Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 62. Poland Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 63. Poland Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 64. South America Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. South America Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 66. South America Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 67. South America Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 68. South America Body Lotion Market Share (%), By Country, 2018-2032F
  • Figure 69. Brazil Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 70. Brazil Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 71. Brazil Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 72. Brazil Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 73. Argentina Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 74. Argentina Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 75. Argentina Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 76. Argentina Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 77. Asia-Pacific Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 78. Asia-Pacific Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 79. Asia-Pacific Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 80. Asia-Pacific Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 81. Asia-Pacific Body Lotion Market Share (%), By Country, 2018-2032F
  • Figure 82. India Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 83. India Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 84. India Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 85. India Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 86. China Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 87. China Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 88. China Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 89. China Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 90. Japan Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 91. Japan Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 92. Japan Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 93. Japan Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 94. Australia Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 95. Australia Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 96. Australia Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 97. Australia Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 98. Vietnam Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 99. Vietnam Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 100. Vietnam Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 101. Vietnam Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 102. South Korea Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 103. South Korea Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 104. South Korea Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 105. South Korea Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 106. Indonesia Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 107. Indonesia Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 108. Indonesia Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 109. Indonesia Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 110. Philippines Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 111. Philippines Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 112. Philippines Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 113. Philippines Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 114. Middle East & Africa Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 115. Middle East & Africa Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 116. Middle East & Africa Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 117. Middle East & Africa Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 118. Middle East & Africa Body Lotion Market Share (%), By Country, 2018-2032F
  • Figure 119. Saudi Arabia Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 120. Saudi Arabia Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 121. Saudi Arabia Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 122. Saudi Arabia Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 123. UAE Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 124. UAE Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 125. UAE Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 126. UAE Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 127. South Africa Body Lotion Market, By Value, In USD Billion, 2018-2032F
  • Figure 128. South Africa Body Lotion Market, By Volume, in Million Liters, 2018-2032F
  • Figure 129. South Africa Body Lotion Market Share (%), By Product Type, 2018-2032F
  • Figure 130. South Africa Body Lotion Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 131. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 132. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 133. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13416

Global body lotion market is projected to witness a CAGR of 5.12% during the forecast period 2025-2032, growing from USD 65.89 billion in 2024 to USD 98.24 billion in 2032F, owing to increasing consumer awareness of skincare, hygiene, and beauty trends. Among the main drivers is growing awareness of skin care and hygiene, which has increased attention towards personal grooming routines. Customers increasingly look for products providing hydration, defense against environmental pollutants, and skin issue solutions like dryness and eczema. The other major driver is the growing demand for natural, organic, and clean beauty products, with consumers preferring products that are free from tough chemicals such as parabens and sulfates and favoring plant-based ingredients like shea butter and aloe vera.

The expansion of e-commerce and online platforms has also been a turning point, making body lotions easily available from online stores such as Amazon (Amazon.com, Inc.) and Nykaa (NYKAA E-RETAIL LIMITED), while social media influencers spread trends such as "glass skin" and multifunctional skin care. For instance, in November 2024, Joy Creators LLP rolled out a new campaign for their Honey & Almonds Body Lotion, featuring Bollywood stars. This campaign really shines a light on the lotion's nourishing benefits, making it the perfect companion for those chilly winter months. Innovative formulations of products, such as lotions with SPF, anti-aging ingredients, and CBD (Cannabidiol)-based lotions, have also broadened the market. Meanwhile, men's grooming business is picking up momentum too, with companies creating lightweight, quick-absorbing lotions specifically for male shoppers. Sustainability remains a key force too, with shoppers increasingly demanding green packaging and responsible ingredient sourcing. Lastly, an aging population in developed markets is driving demand for anti-aging and therapeutic lotions. Despite setbacks such as regulatory challenges and counterfeits, these drivers overall guarantee strong growth for the global body lotion market, with innovation and digital interaction dictating its future direction.

Increasing Skincare Awareness and Hygiene Concern Drives the Global Body Lotion Market Demand

The global market for body lotion is observing significant growth, driven by increased consumer knowledge regarding skin care and rising hygiene awareness. In recent years, increased focus on individual health and well-being has prompted consumers to invest heavily in skin moisturizing, protection, and overall care. Causes like pollution, global warming, and enhanced exposure to the sun's UV rays have amplified concerns about skin damage, dryness, and early aging, leading people to include body lotions in their regular routine. The COVID-19 pandemic also speeded up hygiene awareness, with regular handwash and sanitizer usage adding to skin irritation and dryness, further increasing the demand for moisturizing and recuperative lotions. The move towards preventive skincare has also picked up, with customers looking for products that provide lasting benefits beyond simple hydration. Ingredients such as hyaluronic acid, ceramides, and vitamins have gained popularity due to their protective and moisturizing abilities. In addition, the increasing incidence of skin disorders like eczema and dermatitis has fueled interest in fragrance-free and dermatologist-approved formulations. For instance, in September 2023, SkinQ, also known as Health Q Lifesciences Pvt LTD, is a brand that dermatologists trust, and it's all about creating safe, effective solutions. They've launched their newest product, the Smooth and Bright Body Lotion, which is specially crafted to tackle Keratosis Pilaris, often referred to as "Strawberry skin" because of its bumpy look, typically seen on the arms and legs. As consumers become more informed about skincare through digital platforms and social media, brands are innovating to meet these evolving needs, ensuring sustained market expansion.

Demand for Natural and Organic Beauty Products Expands the Global Body Lotion Market Size

The global body lotion market is experiencing considerable growth, driven by rising consumer demand for natural and organic beauty products. The growing awareness of the adverse effects of synthetic chemicals, including parabens, sulfates, and artificial fragrances, has led consumers to opt for cleaner, plant-based products. Natural ingredients such as shea butter, coconut oil, aloe vera, and essential oils are increasingly becoming the focus for their moisturizing, anti-inflammatory, and green characteristics. This movement is also accelerated by the increasing popularity of clean beauty trends, sustainability, and ethical purchasing. Consumers are going out of their way to find products that have clear labeling, cruelty-free endorsements, and environmentally friendly packaging. Companies are reacting by reformulating their products to be free of toxic chemicals and engaging in sustainable activities, such as biodegradable packaging and refilling containers. For instance, in December 2022, Himalaya Global Holdings Ltd., unveiled a new TVC campaign, emphasizing the importance of cocoa butter, wheat germ oil, and plant-based glycerin for calming and moisturizing the skin. The market also gains from e-commerce growth, which allows consumers to have greater access to niche and organic brands. As consumers remain health-oriented and eco-conscious, with shopping decisions increasingly being influenced by them, the demand for organic and natural body lotions is poised to underpin long-term market expansion, remaking the skincare industry's future.

Online Channel Dominates the Global Body Lotion Market

The global body lotion industry has experienced significant digital transformation, with online retail channels now controlling the distribution landscape. The trend has been driven by increased consumer affinity towards the convenience, assortment, and price competitiveness that e-commerce platforms provide, a development that has been overwhelmingly fueled by pandemic-driven shifts in consumer buying behavior. Social commerce has become a huge growth driver, as beauty influencers on the Instagram and TikTok platforms post products to active audiences, and shoppable posts provide instant buying. Direct-to-consumer approaches have become popular, enabling brands to build loyalty through subscription models and automated suggestions, supported by broader marketplaces such as Amazon that offer vast reach. Although the haptic character of skincare products causes difficulties for online purchases, creative solutions such as virtual try-on technology, augmented reality-based skin analysis, and flexible return policies are closing the gap. With digital-native populations increasingly favoring online purchasing and developing markets upgrading their e-commerce infrastructure, the digital channel is set to reinforce its status as the central growth driver for the body lotion market even more.

For instance, in October 2024, Nykaa Wanderlust, operated by NYKAA E-RETAIL LIMITED, launched its Jaipur Royal Pink bath and body range by crafting a collection to offer a luxurious, immersive experience that captures the essence of the Pink City.

North America Leads the Global Body Lotion Market

North America has become the dominant region in the global body lotion market, fueled by strong consumer expenditures on high-end skincare products and increased recognition of personal grooming. The region's leadership is based on several key drivers, including high disposable income, sophisticated retail infrastructure, and sustained brand loyalty towards established personal care firms. The U.S. and Canada hold a major share of the market, with consumers giving more importance to multifunctional body lotions containing anti-aging, sun care, and natural products. The growth of the market is also driven by the growing demand for clean, organic, and dermatologist-approved products, which is in line with the region's strict regulatory regulations and health-oriented consumer base. Online shopping expansion and influencer-led beauty trends also fast-tracked sales, with online stores providing instant access to mass-market as well as luxury body care brands. Additionally, the growing popularity of men's grooming and gender-neutral products has broadened the base of customers, solidifying North America's position as the largest and most advanced body lotion market in the world.

For instance, in May 2025, Sol de Janeiro USA, Inc., the US beauty brand known for turning body care into a joyful celebration of self, unveiled their latest creation: the Body Badalada Vitamin-Infused Lotion. This exciting launch is a global exclusive at Sephora and marks a significant milestone for the brand.

Impact of the U.S. Tariffs on the Global Body Lotion Market

The imposition of U.S. tariffs on imported cosmetics and skincare products, including body lotions, has created significant ripple effects across the global market. These trade barriers, particularly targeting imports from China and the EU, have disrupted supply chains, altered competitive dynamics, and forced brands to rethink pricing and sourcing strategies.

Tariffs on ingredients (e.g., emulsifiers, botanical extracts) and finished products have increased manufacturing costs. Brands face tough choices: absorb higher costs or pass them on to consumers via price hikes (risking demand erosion).

Companies are diversifying sourcing away from tariff-hit regions (e.g., shifting production to Southeast Asia or Mexico). Smaller brands reliant on single-source suppliers face greater vulnerability than vertically integrated giants.

Key Players Landscape and Outlook

The global body lotion market features a dynamic competitive landscape where established multinationals, emerging challengers, and regional players compete through continuous innovation and strategic differentiation. Market leaders maintain strong positions by combining mass-market accessibility with scientific advancements and also lead in clinical skincare and sustainability initiatives. Disruptive indie brands are gaining traction with clean, biocompatible formulations and savvy digital marketing, while K-beauty brands introduce innovative ingredients to Western markets. Looking ahead, the industry is poised for transformation, driven by microbiome-friendly formulations, CBD-infused products, and waterless concentrates, with sustainability becoming a key differentiator as most major brands commit to fully recyclable packaging. Asia-Pacific, particularly India, will fuel significant growth, while direct-to-consumer and social commerce channels continue to reshape distribution. The market's future will be defined by a balance between clinical efficacy and sensory appeal, with successful brands needing to master both scientific innovation and emotional storytelling while navigating an increasingly complex global supply chain and evolving consumer expectations around personalization and sustainability.

For instance, in September 2023, EO Naturals, a brand under Siddhayu International, rolled out its premium skin and body care collection in India. This exciting lineup features must-haves like Body Lotion, Shower Gel, and Body Scrub, all designed to give a refreshing and rejuvenating bathing experience.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase
  • 5.5. Preferred Distribution Channel

6. Global Body Lotion Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Product Type
      • 6.2.1.1. Bottle
      • 6.2.1.2. Tube
      • 6.2.1.3. Pumps
      • 6.2.1.4. Others
    • 6.2.2. By Distribution Channel
      • 6.2.2.1. Supermarkets/Hypermarkets
      • 6.2.2.2. Departmental Stores
      • 6.2.2.3. Online
      • 6.2.2.4. Others
    • 6.2.3. By Region
      • 6.2.3.1. North America
      • 6.2.3.2. Europe
      • 6.2.3.3. Asia-Pacific
      • 6.2.3.4. South America
      • 6.2.3.5. Middle East and Africa
    • 6.2.4. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Product Type
    • 6.3.2. By Distribution Channel
    • 6.3.3. By Region

7. North America Body Lotion Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
    • 7.1.2. By Volume
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Product Type
      • 7.2.1.1. Bottle
      • 7.2.1.2. Tube
      • 7.2.1.3. Pumps
      • 7.2.1.4. Others
    • 7.2.2. By Distribution Channel
      • 7.2.2.1. Supermarkets/Hypermarkets
      • 7.2.2.2. Departmental Stores
      • 7.2.2.3. Online
      • 7.2.2.4. Others
    • 7.2.3. By Country
      • 7.2.3.1. United States
      • 7.2.3.2. Canada
      • 7.2.3.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Body Lotion Market Outlook, 2018-2032F*
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
        • 7.3.1.1.2. By Volume
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Product Type
          • 7.3.1.2.1.1. Bottle
          • 7.3.1.2.1.2. Tube
          • 7.3.1.2.1.3. Pumps
          • 7.3.1.2.1.4. Others
        • 7.3.1.2.2. By Distribution Channel
          • 7.3.1.2.2.1. Supermarkets/Hypermarkets
          • 7.3.1.2.2.2. Departmental Stores
          • 7.3.1.2.2.3. Online
          • 7.3.1.2.2.4. Others

8. Europe Body Lotion Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Turkey
  • 8.9. Poland

9. Asia-Pacific Body Lotion Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Body Lotion Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Body Lotion Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Demand Supply Analysis

13. Import and Export Analysis

14. Value Chain Analysis

15. Porter's Five Forces Analysis

16. PESTLE Analysis

17. Pricing Analysis

18. Market Dynamics

  • 18.1. Market Drivers
  • 18.2. Market Challenges

19. Market Trends and Developments

20. Case Studies

21. Competitive Landscape

  • 21.1. Competition Matrix of Top 5 Market Leaders
  • 21.2. SWOT Analysis for Top 5 Players
  • 21.3. Key Players Landscape for Top 10 Market Players
    • 21.3.1. Shiseido Company, Limited
      • 21.3.1.1. Company Details
      • 21.3.1.2. Key Management Personnel
      • 21.3.1.3. Key Products Offered
      • 21.3.1.4. Key Financials (As Reported)
      • 21.3.1.5. Key Market Focus and Geographical Presence
      • 21.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 21.3.2. Kao Corporation
    • 21.3.3. Henkel AG & Co. KGaA
    • 21.3.4. The Procter & Gamble Company
    • 21.3.5. Galderma
    • 21.3.6. Johnson & Johnson Services, Inc.
    • 21.3.7. Unilever PLC
    • 21.3.8. Beiersdorf AG
    • 21.3.9. Estee Lauder Inc.
    • 21.3.10. L'Oreal SA

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

22. Strategic Recommendations

23. About Us and Disclaimer