ボディローション市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、流通チャネル別、地域別、市場競合、2020-2030年

ボディローションの世界市場は、2024年に626億5,000万米ドルと評価され、2030年には817億8,000万米ドルに達すると予測され、予測期間中のCAGRは4.54%で成長すると予測されます。

市場拡大の背景には、スキンケア習慣に対する意識の高まり、可処分所得の増加、天然成分やオーガニック処方に対する需要の高まりがあります。パーソナルケア産業が急拡大している新興国では特に成長が著しいです。成分や処方の革新と、デジタル・マーケティングや美容インフルエンサーの影響力が相まって、消費者の関心が高まっています。北米とアジア太平洋は地域別で主要な貢献国であり、オンライン小売は製品へのアクセスや売上拡大において引き続き重要な役割を果たしています。

市場促進要因

肌の健康とセルフケアに対する消費者の意識の高まり

主な市場課題

激しい市場競合とブランドの飽和状態

主要市場動向

機能的で特殊なボディローションへの需要の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界のボディローション市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（ボトル、チューブ、ポンプ、その他）
  • 流通チャネル別（スーパーマーケット/ハイパーマーケット、百貨店、オンライン、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第5章 北米のボディローション市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別
  • 流通チャネル別
  • 国別
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第6章 欧州のボディローション市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第7章 アジア太平洋地域のボディローション市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第8章 中東・アフリカのボディローション市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第9章 南米のボディローション市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 市場力学

• 促進要因
• 課題

第11章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第12章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第13章 競合情勢

• 企業プロファイル
  • Loreal SA
  • Procter & Gamble
  • Unilever Plc
  • Johnson & Johnson
  • Beiersdorf AG
  • Estee Lauder
  • Shiseido Company
  • Galderma
  • Henkel AG
  • Kao Corporation

第14章 戦略的提言

第15章 調査会社について・免責事項

The Global Body Lotion Market was valued at USD 62.65 Billion in 2024 and is anticipated to reach USD 81.78 Billion by 2030, growing at a CAGR of 4.54% during the forecast period. Market expansion is fueled by rising awareness of skincare routines, increasing disposable income, and heightened demand for natural and organic formulations. Growth is particularly strong in emerging economies where personal care industries are expanding rapidly. Innovation in ingredients and formulations, combined with the influence of digital marketing and beauty influencers, has heightened consumer interest. North America and Asia-Pacific are leading regional contributors, while online retailing continues to play a pivotal role in product accessibility and sales growth.

Key Market Drivers

Growing Consumer Awareness Toward Skin Health and Self-Care

A major factor propelling the global body lotion market is the heightened consumer focus on skin wellness and preventative care. With environmental stressors such as pollution and UV exposure becoming more prominent, consumers are increasingly recognizing the necessity of routine moisturization. This awareness, supported by expert advice from dermatologists and social media advocates, has transformed body lotions from luxury items into essential daily care products. The growing appeal spans various demographics, including men and older age groups, who are now incorporating skincare into their routines. Consumers are also more informed about specific skin concerns such as eczema, dryness, and sensitivity, prompting demand for lotions offering targeted benefits like anti-aging, sun protection, and deep hydration. The broader trend of preventive skincare further fuels this demand, as consumers aim to avert long-term skin issues through regular use of quality body care products.

Key Market Challenges

Intense Market Competition and Brand Saturation

The global body lotion market is characterized by high competition due to the presence of numerous players across various scales. Multinational corporations such as Unilever, L'Oreal, and Johnson & Johnson hold considerable market share, backed by established distribution systems and brand loyalty. Simultaneously, a growing number of niche and emerging brands are entering the space with specialized offerings like vegan, fragrance-free, or natural lotions. This saturation results in a fragmented market where product differentiation becomes increasingly difficult, and price competition intensifies. Continuous innovation and aggressive marketing are essential just to maintain consumer engagement. Smaller companies, in particular, face obstacles related to R&D capabilities and advertising budgets, making it challenging to compete effectively. As a result, staying profitable while standing out in a saturated landscape presents an ongoing challenge.

Key Market Trends

Rising Demand for Functional and Specialized Body Lotions

The demand for multifunctional body lotions is rising as consumers seek products that provide more than basic hydration. There is a growing preference for body care solutions that incorporate ingredients commonly found in facial skincare, such as hyaluronic acid, retinol, and ceramides. These products cater to needs like anti-aging, firming, brightening, and sun protection. The shift is also influenced by the minimalism trend in skincare, where consumers favor fewer but more effective products. This has led to the expansion of high-performance body lotions across both premium and mass-market segments. Brands are responding with advanced, dermatologically tested formulations that appeal to health-conscious and results-oriented consumers, highlighting the evolution of body lotion from a basic moisturizer to a comprehensive skincare solution.

Key Market Players

• Loreal SA
• Procter & Gamble
• Unilever Plc
• Johnson & Johnson
• Beiersdorf AG
• Estee Lauder
• Shiseido Company
• Galderma
• Henkel AG
• Kao Corporation

Report Scope:

In this report, the Global Body Lotion Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Body Lotion Market, By Product Type:

• Bottle
• Tube
• Pumps
• Others

Body Lotion Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

Body Lotion Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Vietnam
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Body Lotion Market.

Available Customizations:

Global Body Lotion Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Body Lotion Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product Type (Bottle, Tube, Pumps, Others)
  • 4.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America Body Lotion Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type
  • 5.2.2. By Distribution Channel
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Body Lotion Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product Type
      • 5.3.1.2.2. By Distribution Channel
  • 5.3.2. Canada Body Lotion Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product Type
      • 5.3.2.2.2. By Distribution Channel
  • 5.3.3. Mexico Body Lotion Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product Type
      • 5.3.3.2.2. By Distribution Channel

6. Europe Body Lotion Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Body Lotion Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Germany Body Lotion Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Spain Body Lotion Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel
  • 6.3.4. Italy Body Lotion Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product Type
      • 6.3.4.2.2. By Distribution Channel
  • 6.3.5. United Kingdom Body Lotion Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product Type
      • 6.3.5.2.2. By Distribution Channel

7. Asia-Pacific Body Lotion Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1.China Body Lotion Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2.Japan Body Lotion Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. India Body Lotion Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Vietnam Body Lotion Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. South Korea Body Lotion Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Middle East & Africa Body Lotion Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Body Lotion Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Saudi Arabia Body Lotion Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. UAE Body Lotion Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Turkey Body Lotion Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel

9. South America Body Lotion Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Body Lotion Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Argentina Body Lotion Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. Colombia Body Lotion Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. Loreal SA
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Procter & Gamble
  • 13.1.3. Unilever Plc
  • 13.1.4. Johnson & Johnson
  • 13.1.5. Beiersdorf AG
  • 13.1.6. Estee Lauder
  • 13.1.7. Shiseido Company
  • 13.1.8. Galderma
  • 13.1.9. Henkel AG
  • 13.1.10. Kao Corporation

14. Strategic Recommendations

15. About Us & Disclaimer