日本のグリーン物流市場：運用形態・ビジネスタイプ・エンドユーザー・地域別の機会および予測 (2019-2033年)

日本のグリーン物流の市場規模は、規制による圧力と業界のニーズの変化により、2026年から2033年の予測期間中にCAGR 7.57%で推移し、2025年の816億3,000万米ドルから、2033年には1,463億5,000万米ドルに成長すると予測されます。

環境の持続可能性に対する政府の確固とした支持は、よりクリーンなプロセスや技術を採用するよう企業に強いる、支持的な政策枠組みを生み出しています。同時に、急成長するEコマースは、特に都市部での迅速かつ環境に配慮した配送に対する顧客の期待が高まる中で、持続可能で費用対効果の高い配送手段への需要を押し上げています。技術革新もこれに応じており、自動化やスマートインフラの進歩により、物流事業者は効率を最大化しつつ、環境負荷を最小限に抑えることが可能になっています。

一方で、いくつかの課題がこの成長を抑制しています。グリーン技術への対応にかかるコストは、資源の乏しい小規模事業者にとって依然として大きな障壁です。また、労働力不足と人口動態の問題が相まって、技術の進歩にもかかわらず、企業の事業拡大を困難にしています。さらに、日本は自然災害のリスクが高い地理的位置にあり、物流企業は、持続可能性の目標を損なうことなく、混乱に耐え得る堅牢なシステムを構築する必要があります。

市場は依然としてインフラと需要が最も集中している主要都市部に集中していますが、他地域への拡大の機会も存在しています。小売業およびEコマースは、依然としてこの分野の革新を牽引する主要な原動力であり、倉庫ソリューションもまた、大きな発展を見せている分野です。日本のグリーン物流の将来は明るいものの、この分野が長期的かつ持続可能な成長を実現するには、これらの多様な制約に対処する必要があります。生態学的な目標と業務上の必要性のバランスが、今後の市場の発展を左右する最も重要な要素となる可能性が高いでしょう。

当レポートでは、日本のグリーン物流の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分別の詳細分析、法規制環境、ケーススタディ、市場成長への影響因子の分析、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 環境パフォーマンス
• 持続可能な交通手段
• グリーン認証とコンプライアンス
• 顧客のサステナビリティ目標との整合

第6章 日本のグリーン物流市場の展望

• 市場規模の分析・予測
• 市場シェアの分析・予測
  • 運用形態別
    • 保管
    • 道路輸送
    • 海上輸送
    • その他
  • ビジネスタイプ別
    • 倉庫業
    • 運送業
    • 付加価値サービス
  • エンドユーザー別
    • 医療
    • 製造
    • 自動車
    • 銀行・金融サービス
    • 小売・Eコマース
    • その他
  • 地域別
    • 北部
    • 中部
    • 南部
  • 企業シェア分析（上位5社およびその他）
• 市場マップ分析

第7章 需給分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 市場力学

• 市場促進要因
• 市場の課題

第12章 消費者購買行動の分析

第13章 市場動向・展開

第14章 政策と規制状況

第15章 ケーススタディ

第16章 競合情勢

• 上位5社の競合マトリックス
• 上位5社のSWOT分析
• 上位10社の情勢
  • Nippon Express Group
  • Yamato Holdings Co., Ltd. (Yamato Transport)
  • Kintetsu World Express, Inc. (KWE)
  • Sagawa Express Co., Ltd.
  • Yusen Logistics Co., Ltd.
  • KONOIKE Transport Co., Ltd.
  • Mitsubishi Corporation
  • Toyota Motor Corporation
  • Panasonic Holdings Corporation
  • Mitsubishi Electric Corporation

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Green Logistics Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. Japan Green Logistics Market Share (%), By Mode of Operation, FY2019-FY2033F
• Figure 3. Japan Green Logistics Market Share (%), By Business Type, FY2019-FY2033F
• Figure 4. Japan Green Logistics Market Share (%), By End-use, FY2019-FY2033F
• Figure 5. Japan Green Logistics Market Share (%), By Region, FY2019-FY2033F
• Figure 6. By Mode of Operation Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 7. By Business Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 8. By End-use Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025

Japan green logistics market is projected to witness a CAGR of 7.57% during the forecast period FY2026-FY2033, growing from USD 81.63 billion in FY2025 to USD 146.35 billion in FY2033 due to regulatory pressures and changing industry needs. The firm government support for environmental sustainability has generated a supportive policy framework, compelling firms to embrace cleaner processes and technologies. Concurrently, the swift growth of e-commerce has driven up demand for sustainable, cost-effective delivery options, especially in cities where customers' expectations for quick and green delivery are continuing to grow. Technological innovation is responding, with automation and smart infrastructure innovations enabling logistics players to maximize efficiency while minimizing environmental footprint.

Yet several challenges are moderating this growth. The expense of adapting to green technologies remains a major hurdle for small operators who lack the resources. Labor shortages, combined with demographic issues, are creating difficulties for firms to expand their operations despite advances in technology. Japan's exposed location to natural catastrophes creates a further dimension, and logistics companies must establish robust systems that can endure disruptions without compromising sustainability objectives.

The market remains clustered in key urban areas where infrastructure and demand are highest, although there are opportunities to expand elsewhere. Retail and e-commerce are still the dominant forces driving innovation in this sector, although warehousing solutions also see significant development. Although the future for green logistics in Japan is bright, the sector needs to contend with these various restraints to develop long-term, sustainable expansion. The balance between ecological goals and operational needs will most probably define the development of the market in the years to come.

For instance, in 2024, Japan Railways Freight (JR Freight) aggressively expanded its rail-based logistics network to reduce road freight emissions. It launched dedicated "Eco Rail Freight" services for the automotive and retail sectors, leveraging Japan's high-speed rail infrastructure to cut CO2 emissions by 50% compared to truck transport.

Regulatory Push and Green Finance Incentives

Japan has made strong regulatory strides to decarbonize industrial operations, directly influencing logistics. The 2023 "Basic Policy for the Realization of Green Transformation (GX)" spearheaded by METI promotes fleet electrification, modal shifts (rail/sea), and zero-emission logistics. This framework prioritizes investment in renewable energy-linked facility upgrades, carbon pricing, and just transition principles that ensure industry competitiveness while reducing CO2 emissions. Building on GX, the government has created fiscal tools and subsidies to boost green logistics. In June 2023, an emergency policy package introduced subsidies for digital transformation (DX) in logistics, covering eco-friendly transport modes, renewable-powered warehouses, and drone delivery systems. Furthermore, mid-2023 industrial policy targets aim to mobilize USD 967.74 billion (>¥150 trillion) in public-private investments by reviewing green procurement rules and mandating Scope 3 emissions disclosures.

For instance, in May 2025, the Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (SMRJ) and its partner SMEA announced that 84 companies will attend their next exhibition at Expo 2025 Osaka, Kansai. The show will run from October 3rd to October 7th, 2025.

The participating firms were selected through a strict screening procedure under the leadership of a specialist committee, based on recommendations from regional support organizations and on applications with "Messages for the Future." The exhibition is to promote innovative products and services of small and medium-sized firms from all over Japan.

Labor Shortage Drives Automation and Modal Shifts

Japan's acute logistics labor shortage, dubbed the "2024 problem", is catalyzing automation, digital optimization, and modal reconfiguration. In April 2024, strict overtime limits for truckers (capped at 960 hours annually) were enforced, triggering capacity constraints in road freight operations. Major logistics firms (Nippon Express and Yamato) are using this opportunity to integrate autonomous solutions which include drones, EV trucks, robotics, and shared-transport platforms, to maintain capacity while reducing carbon footprint. The dual challenge of labor scarcity and environmental targets has aligned forces behind green automation. Companies are investing in smart logistics platforms combining shared pallet transport, optimized routing, and EV vehicles. These changes reduce fossil fuel use, improve efficiency, and foster scale.

For instance, in November 2024, Japan announced plans for a Tokyo-Osaka "conveyor belt road", a 310-mile automated freight corridor (underground/aboveground) for cargo boxes and forklifts. Partial tests are slated for 2027-2028, with full rollout by the mid-2030s. The project aims to replace 25,000 trucks per day, easing labor pressure and cutting emissions.

Retail and E-commerce Industry Holds the Largest Market Share

The retail and e-commerce industry is the dominant industry in Japan's green logistics market, accounting for the biggest share of logistics demand. This dominance is a result of the country's growing e-commerce market and increasing demands for eco-friendly delivery alternatives. The industry is particularly prominent in the Tokyo/Yokohama market, in which cutting-edge logistics centers enable the handling of huge volumes of online purchases.

Large shipping firms have added cleaner modes of transportation and energy-efficient facilities to mitigate the environmental impact as well as speed up delivery. National sustainability goals and sector-specific plans are leading the way in this shift toward environmentally friendly logistics practices. Though improving, the industry still struggles with barriers such as labor shortages and costly city lots that hinder the expansion of sustainable practices. The leading position of the retail industry indicates the way Japan's digital marketplace development fits with its environmental responsibilities.

For instance, in January 2025, Sustainable Shared Transport Inc. (SST), a subsidiary of Yamato Holdings Co., Ltd., in collaboration with Fujitsu Limited, announced the launch of a new joint transportation and delivery system for shippers and logistics providers across Japan. The service will officially begin operations on 1st February 2025. Fujitsu emphasized that this initiative aligns with its commitment to responsible supply chain management and the development of a sustainable digital society. Addressing logistics challenges remains a key priority within Fujitsu's core materiality themes. The partnership aims to enhance efficiency and sustainability in Japan's logistics sector.

Key Players Landscape and Outlook

The Japan green logistics market is dominated by key players who compete on sustainability innovation, operational efficiency, and regulatory compliance. Companies leverage electric and hydrogen-powered fleets, AI-driven route optimization, and solar-powered warehouses to reduce carbon footprints while meeting Japan's 2050 carbon neutrality goals. Market conditions favor firms integrating multimodal transport (road-rail-sea) and cold chain solutions for e-commerce and perishable goods, driven by rising demand for eco-friendly last-mile delivery. These companies compete on three primary fronts, such as sustainability innovation, and operational efficiency in which Automation and IoT adoption are critical differentiators as well as regulatory compliance.

For instance, Yamato Transport unveiled its innovative "Cool Takkyubin" green cold chain service, utilizing electric refrigeration trucks and AI-optimized delivery routes. Launched in 2024, the system reduces energy consumption by 25% while maintaining strict ESG standards for temperature-sensitive goods such as pharmaceuticals and perishables. The service targets the retail and e-commerce sectors, which make up 42% of Japan's logistics market, and has already begun trials in Hokkaido's food supply chains.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Environmental Performance
• 5.2. Sustainable Transportation Options
• 5.3. Green Certifications and Compliance
• 5.4. Alignment with Customers' Sustainability Goals

6. Japan Green Logistics Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Mode of Operation
    • 6.2.1.1. Storage
    • 6.2.1.2. Roadways Distribution
    • 6.2.1.3. Seaways Distribution
    • 6.2.1.4. Others
  • 6.2.2. By Business Type
    • 6.2.2.1. Warehousing
    • 6.2.2.2. Distribution
    • 6.2.2.3. Value-added Services
  • 6.2.3. By End-use
    • 6.2.3.1. Healthcare
    • 6.2.3.2. Manufacturing
    • 6.2.3.3. Automotive
    • 6.2.3.4. Banking and Financial Services
    • 6.2.3.5. Retail and E-Commerce
    • 6.2.3.6. Others
  • 6.2.4. By Region
    • 6.2.4.1. North
    • 6.2.4.2. Central
    • 6.2.4.3. South
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Mode of Operation
  • 6.3.2. By Business Type
  • 6.3.3. By End-use
  • 6.3.4. By Region

7. Demand Supply Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Consumer Buying Behavior Analysis

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Nippon Express Group
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Products and Services
    • 16.3.1.4. Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Yamato Holdings Co., Ltd. (Yamato Transport)
  • 16.3.3. Kintetsu World Express, Inc. (KWE)
  • 16.3.4. Sagawa Express Co., Ltd.
  • 16.3.5. Yusen Logistics Co., Ltd.
  • 16.3.6. KONOIKE Transport Co., Ltd.
  • 16.3.7. Mitsubishi Corporation
  • 16.3.8. Toyota Motor Corporation
  • 16.3.9. Panasonic Holdings Corporation
  • 16.3.10. Mitsubishi Electric Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer