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市場調査レポート
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1752815

ホワイトラベルカードの世界市場：提供カード (物理・仮想)・カードタイプ (デビットカード・クレジットカード・プリペイドカード)・エンドユーザー (消費者・商店)・地域別の機会および予測 (2018-2032年)

Global White Label Card Market Assessment, By Card Offering [Physical, Virtual], By Card Type [Debit Cards, Credit Cards, Prepaid Cards], By End-user [Consumer, Merchant], By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 205 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.06円
ホワイトラベルカードの世界市場：提供カード (物理・仮想)・カードタイプ (デビットカード・クレジットカード・プリペイドカード)・エンドユーザー (消費者・商店)・地域別の機会および予測 (2018-2032年)
出版日: 2025年06月20日
発行: Markets & Data
ページ情報: 英文 205 Pages
納期: 3～5営業日
GIIご利用のメリット
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  • 概要
  • 図表
  • 目次
概要

世界のホワイトラベルカードの市場規模は、金融サービスのデジタル化が加速していることから、2025年から2032年の予測期間中にCAGR 7.12％で推移し、2024年の194億5,000万米ドルから、2032年には337億2,000万米ドルに成長すると予測されています。

主要企業は、独自のインフラを構築することなく、組み込み型の決済ソリューションを提供するためのコスト削減方法を模索しています。また、フィンテックやギグエコノミーの成長も、プラットフォームが支払いや経費管理のために適応性の高いカード発行を必要とすることから、普及を後押ししています。これらのプラットフォームは、支払い処理や経費管理のために柔軟なカード発行機能を必要としています。また、特に新興国におけるキャッシュレス取引の動向は、プリペイドカードやデビットのホワイトラベルの機会を広げています。

しかし、地域ごとの厳格な規制遵守などの制約が市場成長を妨げており、これが運用コストと複雑性を高める要因となっています。また、詐欺やデータ漏洩に関するセキュリティ問題も懸念材料であり、プロバイダーは高度な認証および暗号化技術に多額の投資を強いられています。市場は競争の激化が進んでおり、従来型の金融機関、フィンテック企業、技術プロバイダーが、導入の速さ、ユーザー体験の質、分析やロイヤルティ統合といった付加価値サービスで差別化を図りながら、市場シェアを争っています。

トランザクション型、サブスクリプション型、ハイブリッド型などの価格設定スキームが、企業からスタートアップまでさまざまな顧客層の取り込みを後押ししています。変動するインターチェンジフィーや地政学的な影響も、収益性や市場の成長戦略を形成しています。また、AIを活用した不正検知、即時カード発行、オムニチャネル対応などの技術的進歩が引き続き市場を牽引しています。さらに、オープンバンキングやAPIベースのエコシステムへの移行は、サードパーティの金融サービスとのシームレスな連携を通じて、新たな成長源を生み出しています。企業がブランド化された金融体験を通じて顧客の維持に一層注力する中、競合シナリオや規制環境の変化がそのペースを左右するものの、ホワイトラベルカード市場は着実な成長を遂げようとしています。

当レポートでは、世界のホワイトラベルカードの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分別の詳細分析、ケーススタディ、市場成長への影響因子の分析、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • ホワイトラベルカードの認知度
  • ホワイトラベルカードに期待される主な機能
  • カード選択における重要な考慮事項

第6章 世界のホワイトラベルカード市場の展望

  • 市場規模の分析・予測
  • 市場シェアの分析・予測
    • 提供カード別
      • 物理カード
      • 仮想カード
    • カードタイプ別
      • クレジットカード
      • デビットカード
      • プリペイドカード
    • エンドユーザー別
      • 消費者
      • 商店
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 企業シェア分析（上位5社およびその他）
  • 市場マップ分析

第7章 北米のホワイトラベルカード市場の展望

  • 市場規模の分析・予測
  • 市場シェアの分析・予測
  • 国別市場評価
    • 米国
    • カナダ
    • メキシコ

第8章 欧州のホワイトラベルカード市場の展望

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第9章 アジア太平洋のホワイトラベルカード市場の展望

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米のホワイトラベルカード市場の展望

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカのホワイトラベルカード市場の展望

  • サウジアラビア
  • UAE
  • 南アフリカ

第12章 需給分析

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

第15章 PESTLE分析

第16章 市場力学

  • 市場促進要因
  • 市場の課題

第17章 市場動向・展開

第18章 ペイメントカード業界における主要な取り組み

第19章 ケーススタディ

第20章 競合情勢

  • 上位5社の競合マトリックス
  • 上位5社のSWOT分析
  • 上位10社の情勢
    • Thales Group
    • IDEMIA Group
    • CPI Card Group Inc.
    • Giesecke+Devrient GmbH
    • Valid S.A.
    • Goldpac Group Limited
    • ABCorp
    • KONA I Co., Ltd.

第21章 戦略的提言

第22章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 3. Global White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 4. Global White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 5. Global White Label Card Market Share (%), By Region, 2018-2032F
  • Figure 6. North America White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 7. North America White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 8. North America White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 9. North America White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 10. North America White Label Card Market Share (%), By Country, 2018-2032F
  • Figure 11. United States White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 12. United States White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 13. United States White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 14. United States White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 15. Canada White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 16. Canada White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 17. Canada White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 18. Canada White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 19. Mexico White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 20. Mexico White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 21. Mexico White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 22. Mexico White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 23. Europe White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 24. Europe White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 25. Europe White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 26. Europe White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 27. Europe White Label Card Market Share (%), By Country, 2018-2032F
  • Figure 28. Germany White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 29. Germany White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 30. Germany White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 31. Germany White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 32. France White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 33. France White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 34. France White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 35. France White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 36. Italy White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 37. Italy White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 38. Italy White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 39. Italy White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 40. United Kingdom White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 41. United Kingdom White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 42. United Kingdom White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 43. United Kingdom White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 44. Russia White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 45. Russia White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 46. Russia White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 47. Russia White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 48. Netherlands White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 49. Netherlands White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 50. Netherlands White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 51. Netherlands White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 52. Spain White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 53. Spain White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 54. Spain White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 55. Spain White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 56. Turkey White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 57. Turkey White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 58. Turkey White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 59. Turkey White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 60. Poland White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 61. Poland White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 62. Poland White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 63. Poland White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 64. South America White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. South America White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 66. South America White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 67. South America White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 68. South America White Label Card Market Share (%), By Country, 2018-2032F
  • Figure 69. Brazil White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 70. Brazil White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 71. Brazil White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 72. Brazil White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 73. Argentina White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 74. Argentina White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 75. Argentina White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 76. Argentina White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 77. Asia-Pacific White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 78. Asia-Pacific White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 79. Asia-Pacific White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 80. Asia-Pacific White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 81. Asia-Pacific White Label Card Market Share (%), By Country, 2018-2032F
  • Figure 82. India White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 83. India White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 84. India White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 85. India White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 86. China White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 87. China White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 88. China White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 89. China White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 90. Japan White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 91. Japan White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 92. Japan White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 93. Japan White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 94. Australia White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 95. Australia White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 96. Australia White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 97. Australia White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 98. Vietnam White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 99. Vietnam White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 100. Vietnam White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 101. Vietnam White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 102. South Korea White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 103. South Korea White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 104. South Korea White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 105. South Korea White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 106. Indonesia White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 107. Indonesia White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 108. Indonesia White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 109. Indonesia White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 110. Philippines White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 111. Philippines White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 112. Philippines White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 113. Philippines White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 114. Middle East & Africa White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 115. Middle East & Africa White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 116. Middle East & Africa White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 117. Middle East & Africa White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 118. Middle East & Africa White Label Card Market Share (%), By Country, 2018-2032F
  • Figure 119. Saudi Arabia White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 120. Saudi Arabia White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 121. Saudi Arabia White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 122. Saudi Arabia White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 123. UAE White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 124. UAE White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 125. UAE White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 126. UAE White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 127. South Africa White Label Card Market, By Value, In USD Billion, 2018-2032F
  • Figure 128. South Africa White Label Card Market Share (%), By Card Offering, 2018-2032F
  • Figure 129. South Africa White Label Card Market Share (%), By Card Type, 2018-2032F
  • Figure 130. South Africa White Label Card Market Share (%), By End-user, 2018-2032F
  • Figure 131. By Card Offering Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 132. By Card Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 133. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 134. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13403

Global white label card market is projected to witness a CAGR of 7.12% during the forecast period 2025-2032, growing from USD 19.45 billion in 2024 to USD 33.72 billion in 2032F, owing to the speeding up of financial services digitalization. Leading companies look for cost-saving methods to provide embedded payment solutions without creating proprietary infrastructure. The growth of the fintech and gig economy has also driven adoption, as platforms need adaptive card issuance to make payouts and manage expenses. Also, the trend towards cashless transactions, especially in emerging economies, has opened prepaid and debit white label opportunities. However, the market growth is hampered by constraints such as strict regulation compliance across geographies, which raises operational costs and complexity. Security issues regarding fraud and data breaches are also concerns, driving providers to spend heavily on sophisticated authentication and encryption technologies. The competitive market is tightening as legacy financial institutions, fintech companies, and technology providers compete for a share of wallet by differentiating on the speed of deployment, better user experience, and value-added services such as analytics and loyalty integration.

Pricing schemes such as transactional, subscription-based, or hybrid help drive the engagement of varied client segments, ranging from enterprises to startups. Fluctuating interchange fees and geopolitical influences also shape profitability as well as market growth strategies. And yet, technological advances in AI-powered fraud detection, instant card issuance, and omnichannel support continue to drive the market ahead. The movement toward open banking and API-based ecosystems is also opening new sources of growth through seamless linking with third-party financial services. As companies focus more on retaining customers through branded financial experiences, the white label card market is set for steady growth, albeit with changing competitive scenarios and regulatory environments dictating its pace.

For instance, in May 2025, Perplexity announced a new partnership with PayPal to enable agentic commerce across its Perplexity Pro platform. Beginning in the summer of 2025 in the United States, users will be able to make instant purchases using PayPal or Venmo directly within the Perplexity chat interface when searching for products, booking travel, or buying tickets. The entire transaction process, including payment, shipping, tracking, and invoicing, will be managed in the background through PayPal's account linking, secure tokenized wallet, and emerging passkey checkout technology. This integration aims to eliminate the need for passwords and streamline shopping to a single user query or click.

Expansion of Digital Payments and Embedded Finance Drives the Global White Label Card Market

The fast growth of digital payments and the emergence of embedded finance are key drivers of growth for the white label card market. With customers and enterprises alike becoming more comfortable with cashless payments, there is an increasing need for payment solutions to be integrated into existing platforms and customer experiences in a seamless manner. This has led to the emergence of embedded finance, where financial services such as payments, lending, and banking are directly embedded into non-financial companies' offerings. This trend is so strong since it changes payments from a utility to an embeddable experience that amplifies core business offerings. Through embedding white label card solutions, businesses obtain such insights into how their customers spend money while boosting transaction frequency and customer lifetime value. The outcome is a self-reinforcing cycle in which enhanced payment experiences lead to engagement, which in turn leads to increased adoption of digital payment solutions, making embedded finance using white label cards a strategic necessity for organizations seeking to succeed in the digital economy.

Embedded finance is rapidly transforming the way consumers and businesses interact with financial services, with companies like Uber leading the charge by deeply integrating financial solutions into their platforms. Uber has set a benchmark in urban mobility by embedding white-label payment solutions, allowing riders to link cards or digital wallets for automatic, multi-currency payments, eliminating manual checkout and enhancing convenience. With innovations like the Uber Pro Card, drivers can access their earnings instantly via a prepaid debit card, bypassing traditional banking delays and even earning cashback on fuel and maintenance. Cashless tipping and in-app wallets further streamline driver finances, demonstrating how embedded finance can directly improve gig worker livelihoods.

Technological Advancements Enhance Security and User Experience

The white label card industry is experiencing a profound transformation fuelled by artificial intelligence (AI) and machine learning (ML), revolutionizing both security measures and user experiences. These cutting-edge technologies are making white label payment solutions increasingly appealing to businesses and consumers through three key enhancements. First, AI-powered fraud detection systems now enable real-time transaction monitoring by analyzing spending patterns, geolocation data, and behavioral biometrics to instantly flag suspicious activity. Machine learning algorithms continuously refine their fraud detection capabilities by adapting to emerging patterns, significantly reducing false declines while improving accuracy. Additional security layers come through biometric authentication methods like fingerprint scanning, facial recognition, and voice verification.

Beyond security, these technological advancements enable hyper-personalized user experiences. AI-driven dashboards provide dynamic spending insights and tailored financial recommendations, while machine learning optimizes rewards programs by predicting user preferences. Virtual assistants powered by AI, like those in leading neobanking apps, deliver instant customer support through voice and chatbot interfaces. The digital integration of white label cards has also reached new levels of sophistication, with features like instant virtual card issuance through APIs, particularly valuable for B2B transactions and gig economy payments. AI further enhances efficiency through smart transaction routing that minimizes processing fees and boosts approval rates, all while advanced tokenization and encryption technologies safeguard sensitive card data in digital wallets and online transactions.

For instance, in May 2025, Giesecke+Devrient (G+D) launched the Convego Card Designer, introducing advanced generative and analytical AI capabilities that allow consumers to create personalized payment card designs while ensuring regulatory compliance. Integrated into banking apps, the new solution enables users to generate custom card images using simple prompts, with built-in filters that automatically block prohibited content such as hate speech, self-harm, and violence. This innovation marks a shift in how banks and financial institutions can leverage AI, not just for fraud detection, but also to offer customers a unique, creative experience that transforms payment cards into personal accessories, all while meeting industry standards.

For instance, in October 2024, CPI Card Group began accepting orders from issuers to pilot a new contactless payment card featuring Infineon's SECORA Pay Green chip technology, which enhances card design flexibility and reduces environmental impact. The cards, now in CPI's inventory after sample manufacturing began in September, integrate both chip and antenna in a single unit, enabling options such as custom shapes, colored cores, clear cards, and the use of eco-friendly materials. This all-in-one technology eliminates the need for traditional copper wire antennas and multiple material layers, making the cards easier to recycle and significantly decreasing their carbon footprint. CPI's move aligns with the growing demand for sustainable payment solutions and supports financial institutions in meeting eco-conscious customer expectations.

Prepaid Card Dominates the Growth of the Market

The prepaid card segment within the white label card market is experiencing robust growth, driven by the gig economy and the preferences of younger demographics. Prepaid cards offer flexibility and control over spending, making them ideal for gig workers and appealing to Millennials and Gen Z consumers. This dynamic landscape suggests prepaid cards will maintain their dominance in the white label sector due to their flexibility, lower regulatory barriers, and alignment with digital payment trends. Businesses increasingly use white label prepaid cards for payroll (especially for unbanked workers), expense management, and incentives. Leading companies such as Visa, Mastercard, American Express, Green Dot, and Netspend remain dominant forces in the prepaid card market. However, technology-driven firms like PayPal, Venmo, Square, and Apple are rapidly transforming the industry's competitive dynamics. The introduction of innovative products, including payroll cards and reloadable prepaid cards, is fueling market growth, especially in sectors like hospitality and construction, where these solutions offer secure and accessible payment options for migrant and low-income workers.

For instance, in June 2025, Eastern Bank PLC (EBL) launched Mastercard Virtual Prepaid Cards, offering customers a fully digital and eco-friendly payment solution. Available in two variants, the EBL Banglalink Mastercard Co-Brand Virtual Prepaid Card and the EBL Mastercard Aqua Virtual Prepaid Card-these cards can be instantly issued and activated through the Skybanking mobile app, even for new customers without an existing EBL account. The virtual cards feature robust security, flexible usage, and an environmentally conscious design, delivering a seamless digital experience directly to users' smartphones.

North America Leads the Global White Label Card Market Share

North America holds the highest share in the white label card market, driven by rapid digitalization, a growing middle class, and increased adoption of digital payment solutions. Countries in this region are embracing technological advancements and regulatory reforms, fostering a conducive environment for white label card services. North America maintains dominance in premium segments, technological innovation, and high-value financial products. North America's leadership stems from several key competitive advantages that collectively create a robust ecosystem for market dominance. The region benefits from an advanced financial infrastructure featuring well-established banking systems and sophisticated payment networks that facilitate seamless transactions. Complementing this foundation is North America's position as a global leader in digital adoption, boasting the highest rates of e-commerce penetration and mobile payment usage worldwide. The region has solidified its status as an innovation hub, hosting the highest concentration of fintech companies and technology developers that drive continuous advancement in financial products and services. The region's market leadership appears sustainable given current growth trajectories and ongoing investments in payment technologies.

For instance, Walmart operates approximately 4,600 stores across the United States, with around 90% of the population living within 10 miles of a Walmart location. Leveraging this extensive physical footprint, the company is strategically expanding its e-commerce operations to capitalize on the growing online market. This approach highlights the significant growth potential of the e-commerce sector in North America.

This also shows growth in the white-label card market because Walmart's vast retail presence and e-commerce expansion create more opportunities for co-branded or store-issued payment cards, driving adoption and usage.

Key Players Landscape and Outlook

The worldwide white label card market is characterized by a rapidly competitive environment where major players compete on technology innovation, customizability, pricing models, and regulatory adherence. The major players differentiate themselves with sophisticated fraud prevention mechanisms based on AI/ML, cloud-native API integrations for embedded finance products, and the capability to provide multi-currency, multi-region support. Market competitiveness also depends on speed-to-market, as leading providers facilitate the swift deployment of branded card programs on modular, scalable platforms. Interconnected network partnerships with banks, payment processors, and fintech enablers also enhance competitive advantage. Companies also compete on expertise in compliance, especially in managing varied regional financial regulations (like PSD2 in Europe or NACHA in the U.S.), which is important for international expansion. The market is dominated by consolidation patterns, as major fintech and payments companies acquire niche white label providers to increase their product offerings. In contrast, pricing models such as transactional, subscription, or hybrid approaches are the clinching factors in winning over SMEs compared to enterprise customers. With the increased adoption of digital payments, competition increases around the user interface, such as mobile app features, real-time analytics, and custom financial management tools. The larger market continues to be lively, with non-traditional entrants entering the arena, further redefining competitive forces.

For instance, in May 2025, CPI Card Group Inc., a leading payments technology company, announced the acquisition of Arroweye Solutions, Inc. for USD 45.55 million. Arroweye, known for its digitally driven, on-demand payment card solutions, enables customers to avoid inventory and benefit from rapid, personalized card production. This acquisition expands CPI's portfolio, enhancing its offerings in payment card production, personalization, instant issuance, prepaid, and digital solutions.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Awareness of White Label Card
  • 5.3. Key Features Expected in White Label Cards
  • 5.4. Key Considerations in Card Selection

6. Global White Label Card Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Card Offering
      • 6.2.1.1. Physical
      • 6.2.1.2. Virtual
    • 6.2.2. By Card Type
      • 6.2.2.1. Credit Cards
      • 6.2.2.2. Debit Cards
      • 6.2.2.3. Prepaid Cards
    • 6.2.3. By End-user
      • 6.2.3.1. Consumer
      • 6.2.3.2. Merchant
    • 6.2.4. By Region
      • 6.2.4.1. North America
      • 6.2.4.2. Europe
      • 6.2.4.3. Asia-Pacific
      • 6.2.4.4. South America
      • 6.2.4.5. Middle East and Africa
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Card Offering
    • 6.3.2. By Card Type
    • 6.3.3. By End-user
    • 6.3.4. By Region

7. North America White Label Card Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Card Offering
      • 7.2.1.1. Physical
      • 7.2.1.2. Virtual
    • 7.2.2. By Card Type
      • 7.2.2.1. Credit Cards
      • 7.2.2.2. Debit Cards
      • 7.2.2.3. Prepaid Cards
    • 7.2.3. By End-user
      • 7.2.3.1. Consumer
      • 7.2.3.2. Merchant
    • 7.2.4. By Country Share
      • 7.2.4.1. United States
      • 7.2.4.2. Canada
      • 7.2.4.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States White Label Card Market Outlook, 2018-2032F*
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Card Offering
          • 7.3.1.2.1.1. Physical
          • 7.3.1.2.1.2. Virtual
        • 7.3.1.2.2. By Card Type
          • 7.3.1.2.2.1. Credit Cards
          • 7.3.1.2.2.2. Debit Cards
          • 7.3.1.2.2.3. Prepaid Cards
        • 7.3.1.2.3. By End-user
          • 7.3.1.2.3.1. Consumer
          • 7.3.1.2.3.2. Merchant
    • 7.3.2. Canada
    • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe White Label Card Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Turkey
  • 8.9. Poland

9. Asia-Pacific White Label Card Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America White Label Card Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa White Label Card Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Demand Supply Analysis

13. Value Chain Analysis

14. Porter's Five Forces Analysis

15. PESTLE Analysis

16. Market Dynamics

  • 16.1. Market Drivers
  • 16.2. Market Challenges

17. Market Trends and Developments

18. Key Initiatives in the Payment Card Industry

19. Case Studies

20. Competitive Landscape

  • 20.1. Competition Matrix of Top 5 Market Leaders
  • 20.2. SWOT Analysis for Top 5 Players
  • 20.3. Key Players Landscape for Top 8 Market Players
    • 20.3.1. Thales Group
      • 20.3.1.1. Company Details
      • 20.3.1.2. Key Management Personnel
      • 20.3.1.3. Products and Services
      • 20.3.1.4. Financials (As Reported)
      • 20.3.1.5. Key Market Focus and Geographical Presence
      • 20.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 20.3.2. IDEMIA Group
    • 20.3.3. CPI Card Group Inc.
    • 20.3.4. Giesecke+Devrient GmbH
    • 20.3.5. Valid S.A.
    • 20.3.6. Goldpac Group Limited
    • 20.3.7. ABCorp
    • 20.3.8. KONA I Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

21. Strategic Recommendations

22. About Us and Disclaimer