コブランドおよびアフィニティクレジットカード市場：製品タイプ、特典構造、スキーム、エンドユーザー、提携プロファイル別 - 2025年～2030年の世界予測

コブランドおよびアフィニティクレジットカード市場は、2024年に146億3,000万米ドルと評価され、2025年にはCAGR 9.85%で160億米ドルに成長し、2030年には257億2,000万米ドルに達すると予測されています。

デジタル経済におけるコブランドおよびアフィニティクレジットカード業界の戦略的重要性と影響力の高まりを明らかにする

アフィニティ・クレジットカードやコブランドおよびアフィニティクレジットカードは、金融サービス業界において強力な力として台頭し、消費者のエンゲージメントとブランド・ロイヤルティをかつてない方法で結びつけています。デジタル決済の普及が加速する中、こうした特殊なカードは、カード発行会社、ブランド・パートナー、そして差別化された価値提案を求めるエンド・ユーザーとの間で、ハイタッチなパイプ役を果たしています。発行会社間の競争の激化や、パーソナライズされた特典に対する消費者の嗜好の進化を背景に、アフィニティ・ポートフォリオや共同ブランド・ポートフォリオは、ブランド・エコシステムを形成し、顧客生涯価値を促進する上で重要な役割を果たすまでに成長しています。

コブランドおよびアフィニティクレジットカード市場を形成する重要な技術的破壊と消費者の期待の進化を検証する

急速なデジタル変革は、消費者がシームレスでモバイル・ファーストな体験をますます求めるようになり、提携ブランドおよびアフィニティ・クレジット・カード市場に大きな変化をもたらすきっかけとなりました。オープン・バンキング・フレームワークの普及により、発行会社とブランド・パートナー間のデータ統合が進み、パーソナライズされたオファーの提供やオンボーディング・プロセスの合理化が実現しました。同時に、フィンテックコラボレーションの台頭により、アジャイルなプラットフォーム機能が導入され、既存の金融機関はリアルタイム分析を通じてリスク管理と不正行為の検出を強化できるようになりました。

2025年の米国の新関税政策がコブランドおよびアフィニティクレジットカード・エコシステムに及ぼす広範な影響の評価

米国が2025年に新たな関税を導入するのに伴い、コブランドおよびアフィニティクレジットカードのエコシステムは、生産からパートナーシップの構築に至るまで、連鎖的な影響に直面することになります。輸入原材料と完成カード部品への関税賦課は、サプライチェーンの見直しにつながり、発行会社とメーカーはコスト圧力を緩和するために国内調達の選択肢を模索しています。この方向転換は、今度は物理的なカード発行の経済性に影響を与え、従来の製造上の制約を回避する仮想的なデジタル・ソリューションへの戦略的な軸足を促しています。

包括的なセグメンテーションインサイトを読み解くことで、クレジットカード分野における製品、特典、パートナーシップ、エンドユーザーのダイナミクスを明らかにします

アフィニティとコブランドおよびアフィニティクレジットカード市場の複雑なセグメンテーションを読み解くことで、エンゲージメントと成長のための差別化された経路が明らかになります。アフィニティカードは地域社会との結びつきがもたらす情緒的なパワーを活用し、コブランドカードは商業パートナーのブランド・エクイティを活用しています。カードの種類に焦点を移すと、小売やサービス志向の取引に対応し続ける伝統的な物理的クレジットカードと、迅速な発行と強化されたセキュリティー機能でeコマースやデジタルウォレットの需要に対応するバーチャルクレジットカードがあります。

南北アメリカ、欧州・中東・アフリカ、アジア太平洋地域のクレジットカード環境における成長促進要因と市場成熟を明らかにする主な地域別展望をお届けします

アフィニティおよびコブランドおよびアフィニティクレジットカード市場の地域別分析を提供することで、主要地域における明確な動向と促進要因が浮き彫りになります。南北アメリカでは、堅調な消費者支出パターンとモバイル決済の浸透が、特典設計とデジタル発行の両面でイノベーションを促進しています。この地域の発行会社は、競争が激化する中、差別化を維持するために、ライフスタイル特典や体験型特典を統合する傾向を強めています。欧州、中東・アフリカに目を移すと、規制の調和とオープン・バンキングの標準化により、国境を越えた提携が可能になり、地域の文化的特性に対応したニッチなアフィニティ・プログラムの多様なエコシステムが育まれています。一方、データ保護法の強化により、コンプライアンスと顧客の信頼を確保するため、安全な認証と高度なデータ分析への投資が推進されています。

コブランドおよびアフィニティクレジットカードの分野でイノベーションと競合優位性を推進する影響力のある業界プレーヤーと戦略的提携のプロファイリング

主要な業界関係者を分析すると、既存の金融機関、グローバルな決済ネットワーク、新興のフィンテック破壊者によって形成された競合情勢が明らかになりました。大手発行会社は消費者ブランドと戦略的提携を結び、幅広い加盟店での利用を可能にするカード・プログラムを共同で構築しています。同時に、決済ネットワークは、アフィニティ・パートナーや共同ブランド・パートナーのための統合ワークフローを合理化する専用プラットフォームを導入し、拡張性と運用効率を高めています。

クレジットカード業界の競争が激化する中、市場リーダーシップと戦略的成長を推進するための実行可能な提言の提供

コブランドおよびアフィニティクレジットカード市場の進化する力学を活用するために、業界のリーダーは多方面からの戦略的アプローチを採用する必要があります。まず、デジタル発行機能を優先させることで、インスタント・バーチャル・クレジットカードに対する消費者の需要の高まりに対応すると同時に、物理的なカード製造に伴う関税関連のコスト圧力を緩和します。同時に、AIを活用したパーソナライゼーション・エンジンを進化させることで、消費者の行動をリアルタイムでセグメンテーションできるようになり、特典体系や販促キャンペーンが個人の嗜好やライフステージに合ったものになります。

カード市場のダイナミクスに関する包括的で有効な洞察を確実にするために採用された厳密な調査手法と分析フレームワークの概略

この分析を支える複雑な調査手法は、系統的なデータ収集と厳格な検証プロセスを組み合わせ、洞察の完全性と包括性を保証するものです。調査はまず、市場構造や過去の動向に関する基本的な理解を深めるため、業界紙、規制当局への届出、企業の開示情報など、二次情報の広範なレビューから始まりました。この机上調査に加え、経営幹部、パートナーシップ・マネージャー、テクノロジー・プロバイダーとの1次インタビューを実施し、新たな戦略や課題に対する現実的な視点を提供しました。

コブランドおよびアフィニティクレジットカード分野の意思決定者を強化するための重要な発見と戦略的含意の統合

本調査の累積的な洞察は、金融商品として、またマーケットカタリストとして、コブランドおよびアフィニティクレジットカードの戦略的重要性を強調しています。デジタルトランスフォーメーション、パーソナライズされたリワード、俊敏なパートナーシップモデルなどの主要な推進力は、競合情勢を再定義するために融合しており、一方で規制の変化や消費者の価値観の進化は、プログラムの設計と実施を形成し続けています。重要なことは、微妙なセグメンテーションと地域分析によって、成功の鍵は、製品タイプ、リワード構造、スキーム、エンドユーザー・セグメントを横断してオファーを調整できるかどうかにかかっていることが明らかになったことです。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場力学

• トルコ商工会議所との提携による中小企業向けコブランドおよびアフィニティクレジットカードの成長
• トルコの大手銀行とBKM Expressがデジタルウォレットと統合したコブランドおよびアフィニティクレジットカードで提携
• Trendyolのようなトルコの大手eコマースプラットフォームとのコブランドおよびアフィニティクレジットカードを開発、即時チェックアウトの特典を提供します。
• 提携カードに非接触認証と生体認証を導入し、セキュリティとユーザーの利便性を向上
• 環境に配慮した消費者行動を促進するために、地元の持続可能なブランドと提携した環境に優しいアフィニティカードプログラムの増加
• 政府支援のTROY決済システムとコブランドおよびアフィニティクレジットカードを統合し、国際ネットワークへの依存を軽減
• 特別な試合体験や商品割引を提供するサッカークラブサポーター向けのアフィニティクレジットカードの発売
• 共同ブランドカードプログラムとトルコ航空のMiles&Smilesロイヤルティプログラムとの提携により、国内観光支出を増加
• トルコのカード発行会社がAIを活用した支出分析を活用し、地元の小売パートナーにダイナミックな特典を提供する

第6章 市場洞察

• ポーターのファイブフォース分析
• PESTEL分析

第7章 米国の関税の累積的な影響2025

第8章 コブランドおよびアフィニティクレジットカード市場：製品別

• 親和性
• 共同ブランド

第9章 コブランドおよびアフィニティクレジットカード市場：クレジットカードタイプ別

• 物理的なクレジットカード
• バーチャルクレジットカード

第10章 コブランドおよびアフィニティクレジットカード市場：報酬構造別

• キャッシュバック共同ブランドカード
• 割引コブランドカード
• ポイント/マイルコブランドカード

第11章 コブランドおよびアフィニティクレジットカード市場：スキーム別

• アメリカンエキスプレス
  • 親和性
  • 共同ブランド
• マスターカード
  • 親和性
  • 共同ブランド
• ビザ
  • 親和性
  • 共同ブランド

第12章 コブランドおよびアフィニティクレジットカード市場：エンドユーザー別

• ダイニング＆エンターテイメント
  • 親和性
  • 共同ブランド
• 教育
  • 親和性
  • 共同ブランド
• ゲーム
  • 親和性
  • 共同ブランド
• ホスピタリティ
  • 親和性
  • 共同ブランド
• 石油
  • 親和性
  • 共同ブランド
• 小売り
  • 親和性
  • 共同ブランド
• 旅行
  • 親和性
  • 共同ブランド

第13章 コブランドおよびアフィニティクレジットカード市場：パートナーシッププロファイル別

• 大企業
• 中小規模のパートナーシップ

第14章 南北アメリカのコブランドおよびアフィニティクレジットカード市場

• 米国
• カナダ
• メキシコ
• ブラジル
• アルゼンチン

第15章 欧州・中東・アフリカのコブランドおよびアフィニティクレジットカード市場

• 英国
• ドイツ
• フランス
• ロシア
• イタリア
• スペイン
• アラブ首長国連邦
• サウジアラビア
• 南アフリカ
• デンマーク
• オランダ
• カタール
• フィンランド
• スウェーデン
• ナイジェリア
• エジプト
• トルコ
• イスラエル
• ノルウェー
• ポーランド
• スイス

第16章 アジア太平洋地域のコブランドおよびアフィニティクレジットカード市場

• 中国
• インド
• 日本
• オーストラリア
• 韓国
• インドネシア
• タイ
• フィリピン
• マレーシア
• シンガポール
• ベトナム
• 台湾

第17章 競合情勢

• 市場シェア分析, 2024
• FPNVポジショニングマトリックス, 2024
• 競合分析
  • Citigroup Inc.
  • VakIfBank
  • American Express Company
  • Axis Bank Limited
  • Bank of America Corporation
  • Barclays PLC
  • BNP Paribas Group
  • HDFC Bank Limited
  • JPMorgan Chase & Co.
  • Mastercard International Incorporated
  • Scotiabank
  • Standard Chartered PLC
  • The Goldman Sachs Group, Inc.
  • Visa Inc.

第18章 リサーチAI

第19章 リサーチ統計

第20章 リサーチコンタクト

第21章 リサーチ記事

第22章 付録

LIST OF FIGURES

• FIGURE 1. CO-BRANDED & AFFINITY CREDIT CARD MARKET RESEARCH PROCESS
• FIGURE 2. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 3. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 4. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2024 VS 2030 (%)
• FIGURE 6. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2024 VS 2030 (%)
• FIGURE 8. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 9. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2024 VS 2030 (%)
• FIGURE 10. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 11. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2024 VS 2030 (%)
• FIGURE 12. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 13. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2024 VS 2030 (%)
• FIGURE 14. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 15. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2024 VS 2030 (%)
• FIGURE 16. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 17. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 18. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 19. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY STATE, 2024 VS 2030 (%)
• FIGURE 20. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 23. ASIA-PACIFIC CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 24. ASIA-PACIFIC CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 25. CO-BRANDED & AFFINITY CREDIT CARD MARKET SHARE, BY KEY PLAYER, 2024
• FIGURE 26. CO-BRANDED & AFFINITY CREDIT CARD MARKET, FPNV POSITIONING MATRIX, 2024
• FIGURE 27. CO-BRANDED & AFFINITY CREDIT CARD MARKET: RESEARCHAI
• FIGURE 28. CO-BRANDED & AFFINITY CREDIT CARD MARKET: RESEARCHSTATISTICS
• FIGURE 29. CO-BRANDED & AFFINITY CREDIT CARD MARKET: RESEARCHCONTACTS
• FIGURE 30. CO-BRANDED & AFFINITY CREDIT CARD MARKET: RESEARCHARTICLES

LIST OF TABLES

• TABLE 1. CO-BRANDED & AFFINITY CREDIT CARD MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
• TABLE 3. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, 2018-2024 (USD MILLION)
• TABLE 4. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, 2025-2030 (USD MILLION)
• TABLE 5. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
• TABLE 6. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REGION, 2025-2030 (USD MILLION)
• TABLE 7. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
• TABLE 8. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
• TABLE 9. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
• TABLE 10. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2025-2030 (USD MILLION)
• TABLE 11. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2018-2024 (USD MILLION)
• TABLE 12. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2025-2030 (USD MILLION)
• TABLE 13. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2018-2024 (USD MILLION)
• TABLE 14. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2025-2030 (USD MILLION)
• TABLE 15. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2018-2024 (USD MILLION)
• TABLE 16. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2025-2030 (USD MILLION)
• TABLE 17. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PHYSICAL CREDIT CARDS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 18. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PHYSICAL CREDIT CARDS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 19. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VIRTUAL CREDIT CARDS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 20. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VIRTUAL CREDIT CARDS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 21. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2018-2024 (USD MILLION)
• TABLE 22. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2025-2030 (USD MILLION)
• TABLE 23. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CASHBACK CO BRANDED CARDS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 24. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CASHBACK CO BRANDED CARDS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 25. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DISCOUNT CO BRANDED CARDS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 26. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DISCOUNT CO BRANDED CARDS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 27. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY POINTS/MILES CO BRANDED CARDS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 28. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY POINTS/MILES CO BRANDED CARDS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 29. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2018-2024 (USD MILLION)
• TABLE 30. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2025-2030 (USD MILLION)
• TABLE 31. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 32. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 33. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2018-2024 (USD MILLION)
• TABLE 34. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2025-2030 (USD MILLION)
• TABLE 35. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2018-2024 (USD MILLION)
• TABLE 36. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2025-2030 (USD MILLION)
• TABLE 37. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2018-2024 (USD MILLION)
• TABLE 38. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2025-2030 (USD MILLION)
• TABLE 39. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, BY REGION, 2018-2024 (USD MILLION)
• TABLE 40. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, BY REGION, 2025-2030 (USD MILLION)
• TABLE 41. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2018-2024 (USD MILLION)
• TABLE 42. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2025-2030 (USD MILLION)
• TABLE 43. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2018-2024 (USD MILLION)
• TABLE 44. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2025-2030 (USD MILLION)
• TABLE 45. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2018-2024 (USD MILLION)
• TABLE 46. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2025-2030 (USD MILLION)
• TABLE 47. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, BY REGION, 2018-2024 (USD MILLION)
• TABLE 48. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, BY REGION, 2025-2030 (USD MILLION)
• TABLE 49. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2018-2024 (USD MILLION)
• TABLE 50. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2025-2030 (USD MILLION)
• TABLE 51. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2018-2024 (USD MILLION)
• TABLE 52. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2025-2030 (USD MILLION)
• TABLE 53. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2018-2024 (USD MILLION)
• TABLE 54. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2025-2030 (USD MILLION)
• TABLE 55. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
• TABLE 56. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
• TABLE 57. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, BY REGION, 2018-2024 (USD MILLION)
• TABLE 58. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, BY REGION, 2025-2030 (USD MILLION)
• TABLE 59. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2018-2024 (USD MILLION)
• TABLE 60. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2025-2030 (USD MILLION)
• TABLE 61. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2018-2024 (USD MILLION)
• TABLE 62. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2025-2030 (USD MILLION)
• TABLE 63. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2018-2024 (USD MILLION)
• TABLE 64. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2025-2030 (USD MILLION)
• TABLE 65. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, BY REGION, 2018-2024 (USD MILLION)
• TABLE 66. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, BY REGION, 2025-2030 (USD MILLION)
• TABLE 67. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2018-2024 (USD MILLION)
• TABLE 68. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2025-2030 (USD MILLION)
• TABLE 69. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2018-2024 (USD MILLION)
• TABLE 70. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2025-2030 (USD MILLION)
• TABLE 71. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2018-2024 (USD MILLION)
• TABLE 72. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2025-2030 (USD MILLION)
• TABLE 73. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, BY REGION, 2018-2024 (USD MILLION)
• TABLE 74. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, BY REGION, 2025-2030 (USD MILLION)
• TABLE 75. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2018-2024 (USD MILLION)
• TABLE 76. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2025-2030 (USD MILLION)
• TABLE 77. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2018-2024 (USD MILLION)
• TABLE 78. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2025-2030 (USD MILLION)
• TABLE 79. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, 2018-2024 (USD MILLION)
• TABLE 80. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, 2025-2030 (USD MILLION)
• TABLE 81. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, BY REGION, 2018-2024 (USD MILLION)
• TABLE 82. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, BY REGION, 2025-2030 (USD MILLION)
• TABLE 83. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2018-2024 (USD MILLION)
• TABLE 84. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2025-2030 (USD MILLION)
• TABLE 85. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2018-2024 (USD MILLION)
• TABLE 86. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2025-2030 (USD MILLION)
• TABLE 87. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, 2018-2024 (USD MILLION)
• TABLE 88. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, 2025-2030 (USD MILLION)
• TABLE 89. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, BY REGION, 2018-2024 (USD MILLION)
• TABLE 90. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, BY REGION, 2025-2030 (USD MILLION)
• TABLE 91. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2018-2024 (USD MILLION)
• TABLE 92. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2025-2030 (USD MILLION)
• TABLE 93. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2018-2024 (USD MILLION)
• TABLE 94. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2025-2030 (USD MILLION)
• TABLE 95. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, 2018-2024 (USD MILLION)
• TABLE 96. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, 2025-2030 (USD MILLION)
• TABLE 97. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
• TABLE 98. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, BY REGION, 2025-2030 (USD MILLION)
• TABLE 99. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2018-2024 (USD MILLION)
• TABLE 100. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2025-2030 (USD MILLION)
• TABLE 101. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2018-2024 (USD MILLION)
• TABLE 102. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2025-2030 (USD MILLION)
• TABLE 103. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
• TABLE 104. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, 2025-2030 (USD MILLION)
• TABLE 105. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, BY REGION, 2018-2024 (USD MILLION)
• TABLE 106. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, BY REGION, 2025-2030 (USD MILLION)
• TABLE 107. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2018-2024 (USD MILLION)
• TABLE 108. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AFFINITY, BY REGION, 2025-2030 (USD MILLION)
• TABLE 109. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2018-2024 (USD MILLION)
• TABLE 110. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CO-BRANDED, BY REGION, 2025-2030 (USD MILLION)
• TABLE 111. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, 2018-2024 (USD MILLION)
• TABLE 112. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, 2025-2030 (USD MILLION)
• TABLE 113. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2018-2024 (USD MILLION)
• TABLE 114. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2025-2030 (USD MILLION)
• TABLE 115. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY LARGE CORPORATIONS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 116. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY LARGE CORPORATIONS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 117. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SMALL & MEDIUM PARTNERSHIPS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 118. GLOBAL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SMALL & MEDIUM PARTNERSHIPS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 119. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
• TABLE 120. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2025-2030 (USD MILLION)
• TABLE 121. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2018-2024 (USD MILLION)
• TABLE 122. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2025-2030 (USD MILLION)
• TABLE 123. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2018-2024 (USD MILLION)
• TABLE 124. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2025-2030 (USD MILLION)
• TABLE 125. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2018-2024 (USD MILLION)
• TABLE 126. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2025-2030 (USD MILLION)
• TABLE 127. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2018-2024 (USD MILLION)
• TABLE 128. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2025-2030 (USD MILLION)
• TABLE 129. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2018-2024 (USD MILLION)
• TABLE 130. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2025-2030 (USD MILLION)
• TABLE 131. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2018-2024 (USD MILLION)
• TABLE 132. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2025-2030 (USD MILLION)
• TABLE 133. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
• TABLE 134. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
• TABLE 135. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2018-2024 (USD MILLION)
• TABLE 136. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2025-2030 (USD MILLION)
• TABLE 137. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2018-2024 (USD MILLION)
• TABLE 138. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2025-2030 (USD MILLION)
• TABLE 139. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, 2018-2024 (USD MILLION)
• TABLE 140. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, 2025-2030 (USD MILLION)
• TABLE 141. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, 2018-2024 (USD MILLION)
• TABLE 142. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, 2025-2030 (USD MILLION)
• TABLE 143. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, 2018-2024 (USD MILLION)
• TABLE 144. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, 2025-2030 (USD MILLION)
• TABLE 145. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
• TABLE 146. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, 2025-2030 (USD MILLION)
• TABLE 147. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, 2018-2024 (USD MILLION)
• TABLE 148. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, 2025-2030 (USD MILLION)
• TABLE 149. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2018-2024 (USD MILLION)
• TABLE 150. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2025-2030 (USD MILLION)
• TABLE 151. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
• TABLE 152. AMERICAS CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
• TABLE 153. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
• TABLE 154. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2025-2030 (USD MILLION)
• TABLE 155. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2018-2024 (USD MILLION)
• TABLE 156. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2025-2030 (USD MILLION)
• TABLE 157. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2018-2024 (USD MILLION)
• TABLE 158. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2025-2030 (USD MILLION)
• TABLE 159. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2018-2024 (USD MILLION)
• TABLE 160. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2025-2030 (USD MILLION)
• TABLE 161. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2018-2024 (USD MILLION)
• TABLE 162. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2025-2030 (USD MILLION)
• TABLE 163. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2018-2024 (USD MILLION)
• TABLE 164. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2025-2030 (USD MILLION)
• TABLE 165. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2018-2024 (USD MILLION)
• TABLE 166. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2025-2030 (USD MILLION)
• TABLE 167. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
• TABLE 168. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
• TABLE 169. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2018-2024 (USD MILLION)
• TABLE 170. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2025-2030 (USD MILLION)
• TABLE 171. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2018-2024 (USD MILLION)
• TABLE 172. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2025-2030 (USD MILLION)
• TABLE 173. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, 2018-2024 (USD MILLION)
• TABLE 174. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, 2025-2030 (USD MILLION)
• TABLE 175. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, 2018-2024 (USD MILLION)
• TABLE 176. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, 2025-2030 (USD MILLION)
• TABLE 177. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, 2018-2024 (USD MILLION)
• TABLE 178. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, 2025-2030 (USD MILLION)
• TABLE 179. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
• TABLE 180. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, 2025-2030 (USD MILLION)
• TABLE 181. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, 2018-2024 (USD MILLION)
• TABLE 182. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, 2025-2030 (USD MILLION)
• TABLE 183. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2018-2024 (USD MILLION)
• TABLE 184. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2025-2030 (USD MILLION)
• TABLE 185. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY STATE, 2018-2024 (USD MILLION)
• TABLE 186. UNITED STATES CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY STATE, 2025-2030 (USD MILLION)
• TABLE 187. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
• TABLE 188. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2025-2030 (USD MILLION)
• TABLE 189. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2018-2024 (USD MILLION)
• TABLE 190. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2025-2030 (USD MILLION)
• TABLE 191. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2018-2024 (USD MILLION)
• TABLE 192. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2025-2030 (USD MILLION)
• TABLE 193. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2018-2024 (USD MILLION)
• TABLE 194. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2025-2030 (USD MILLION)
• TABLE 195. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2018-2024 (USD MILLION)
• TABLE 196. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2025-2030 (USD MILLION)
• TABLE 197. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2018-2024 (USD MILLION)
• TABLE 198. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2025-2030 (USD MILLION)
• TABLE 199. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2018-2024 (USD MILLION)
• TABLE 200. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2025-2030 (USD MILLION)
• TABLE 201. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
• TABLE 202. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
• TABLE 203. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2018-2024 (USD MILLION)
• TABLE 204. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2025-2030 (USD MILLION)
• TABLE 205. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2018-2024 (USD MILLION)
• TABLE 206. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2025-2030 (USD MILLION)
• TABLE 207. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, 2018-2024 (USD MILLION)
• TABLE 208. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, 2025-2030 (USD MILLION)
• TABLE 209. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, 2018-2024 (USD MILLION)
• TABLE 210. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, 2025-2030 (USD MILLION)
• TABLE 211. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, 2018-2024 (USD MILLION)
• TABLE 212. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, 2025-2030 (USD MILLION)
• TABLE 213. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
• TABLE 214. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, 2025-2030 (USD MILLION)
• TABLE 215. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, 2018-2024 (USD MILLION)
• TABLE 216. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, 2025-2030 (USD MILLION)
• TABLE 217. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2018-2024 (USD MILLION)
• TABLE 218. CANADA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2025-2030 (USD MILLION)
• TABLE 219. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
• TABLE 220. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2025-2030 (USD MILLION)
• TABLE 221. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2018-2024 (USD MILLION)
• TABLE 222. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2025-2030 (USD MILLION)
• TABLE 223. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2018-2024 (USD MILLION)
• TABLE 224. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2025-2030 (USD MILLION)
• TABLE 225. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2018-2024 (USD MILLION)
• TABLE 226. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2025-2030 (USD MILLION)
• TABLE 227. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2018-2024 (USD MILLION)
• TABLE 228. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2025-2030 (USD MILLION)
• TABLE 229. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2018-2024 (USD MILLION)
• TABLE 230. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2025-2030 (USD MILLION)
• TABLE 231. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2018-2024 (USD MILLION)
• TABLE 232. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2025-2030 (USD MILLION)
• TABLE 233. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
• TABLE 234. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
• TABLE 235. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2018-2024 (USD MILLION)
• TABLE 236. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2025-2030 (USD MILLION)
• TABLE 237. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2018-2024 (USD MILLION)
• TABLE 238. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2025-2030 (USD MILLION)
• TABLE 239. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, 2018-2024 (USD MILLION)
• TABLE 240. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, 2025-2030 (USD MILLION)
• TABLE 241. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, 2018-2024 (USD MILLION)
• TABLE 242. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, 2025-2030 (USD MILLION)
• TABLE 243. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, 2018-2024 (USD MILLION)
• TABLE 244. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, 2025-2030 (USD MILLION)
• TABLE 245. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
• TABLE 246. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, 2025-2030 (USD MILLION)
• TABLE 247. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, 2018-2024 (USD MILLION)
• TABLE 248. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, 2025-2030 (USD MILLION)
• TABLE 249. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2018-2024 (USD MILLION)
• TABLE 250. MEXICO CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2025-2030 (USD MILLION)
• TABLE 251. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
• TABLE 252. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2025-2030 (USD MILLION)
• TABLE 253. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2018-2024 (USD MILLION)
• TABLE 254. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2025-2030 (USD MILLION)
• TABLE 255. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2018-2024 (USD MILLION)
• TABLE 256. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2025-2030 (USD MILLION)
• TABLE 257. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2018-2024 (USD MILLION)
• TABLE 258. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2025-2030 (USD MILLION)
• TABLE 259. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2018-2024 (USD MILLION)
• TABLE 260. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2025-2030 (USD MILLION)
• TABLE 261. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2018-2024 (USD MILLION)
• TABLE 262. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2025-2030 (USD MILLION)
• TABLE 263. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2018-2024 (USD MILLION)
• TABLE 264. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2025-2030 (USD MILLION)
• TABLE 265. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
• TABLE 266. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
• TABLE 267. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2018-2024 (USD MILLION)
• TABLE 268. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2025-2030 (USD MILLION)
• TABLE 269. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2018-2024 (USD MILLION)
• TABLE 270. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2025-2030 (USD MILLION)
• TABLE 271. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, 2018-2024 (USD MILLION)
• TABLE 272. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY GAMING, 2025-2030 (USD MILLION)
• TABLE 273. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, 2018-2024 (USD MILLION)
• TABLE 274. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY HOSPITALITY, 2025-2030 (USD MILLION)
• TABLE 275. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, 2018-2024 (USD MILLION)
• TABLE 276. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PETROLEUM, 2025-2030 (USD MILLION)
• TABLE 277. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
• TABLE 278. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY RETAIL, 2025-2030 (USD MILLION)
• TABLE 279. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, 2018-2024 (USD MILLION)
• TABLE 280. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY TRAVEL, 2025-2030 (USD MILLION)
• TABLE 281. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2018-2024 (USD MILLION)
• TABLE 282. BRAZIL CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PARTNERSHIP PROFILE, 2025-2030 (USD MILLION)
• TABLE 283. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
• TABLE 284. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY PRODUCT, 2025-2030 (USD MILLION)
• TABLE 285. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2018-2024 (USD MILLION)
• TABLE 286. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY CREDIT CARD TYPE, 2025-2030 (USD MILLION)
• TABLE 287. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2018-2024 (USD MILLION)
• TABLE 288. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY REWARD STRUCTURE, 2025-2030 (USD MILLION)
• TABLE 289. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2018-2024 (USD MILLION)
• TABLE 290. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY SCHEME, 2025-2030 (USD MILLION)
• TABLE 291. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2018-2024 (USD MILLION)
• TABLE 292. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY AMERICAN EXPRESS, 2025-2030 (USD MILLION)
• TABLE 293. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2018-2024 (USD MILLION)
• TABLE 294. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY MASTERCARD, 2025-2030 (USD MILLION)
• TABLE 295. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2018-2024 (USD MILLION)
• TABLE 296. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY VISA, 2025-2030 (USD MILLION)
• TABLE 297. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
• TABLE 298. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
• TABLE 299. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2018-2024 (USD MILLION)
• TABLE 300. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY DINING & ENTERTAINMENT, 2025-2030 (USD MILLION)
• TABLE 301. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2018-2024 (USD MILLION)
• TABLE 302. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY EDUCATION, 2025-2030 (USD MILLION)
• TABLE 303. ARGENTINA CO-BRANDED & AFFINITY CREDIT CARD MARKET SIZE, BY G

The Co-branded & Affinity Credit Card Market was valued at USD 14.63 billion in 2024 and is projected to grow to USD 16.00 billion in 2025, with a CAGR of 9.85%, reaching USD 25.72 billion by 2030.

Unveiling the Strategic Importance and Rising Influence of the Co-Branded and Affinity Credit Card Industry in a Digital Economy

Affinity and co-branded credit cards have emerged as a powerful force within the financial services landscape, bridging consumer engagement and brand loyalty in unprecedented ways. As digital payment adoption accelerates, these specialized cards serve as high-touch conduits between card issuers, brand partners, and end users seeking differentiated value propositions. Against a backdrop of intensifying competition among issuers and evolving consumer preferences for personalized rewards, affinity and co-branded portfolios have grown to become instrumental in shaping brand ecosystems and driving customer lifetime value.

Moreover, the convergence of payment capabilities with loyalty platforms has elevated these cards from simple payment instruments to strategic marketing assets. Financial institutions and brand partners are investing in sophisticated data analytics and personalized reward structures to deliver targeted offers and deepen engagement. These efforts are further supported by advancements in virtual card issuance, mobile wallet integration, and AI-driven risk management. As a result, affinity and co-branded credit cards are no longer confined to traditional categories such as retail or travel; rather, they span a diverse range of verticals including entertainment, education, and gaming. This evolution underscores the need for comprehensive insights that illuminate both macro drivers and granular segmentation dynamics. In this report, we explore the key factors fueling adoption, dissect emerging trends in reward and partnership strategies, and provide a nuanced understanding of regional and competitive landscapes to guide strategic decision making.

Examining the Pivotal Technological Disruptions and Evolving Consumer Expectations Reshaping the Co-Branded and Affinity Credit Card Market

Rapid digital transformation has served as a catalyst for profound change in the co-branded and affinity credit card market, as consumers increasingly demand seamless, mobile-first experiences. The proliferation of open banking frameworks has enabled deeper data integration between issuers and brand partners, unlocking personalized offers and streamlined onboarding processes. Simultaneously, the rise of fintech collaborations has introduced agile platform capabilities, enabling incumbent institutions to enhance risk management and fraud detection through real-time analytics.

In parallel, consumer expectations are evolving beyond traditional reward structures toward holistic value propositions that integrate lifestyle, sustainability, and community engagement. Environmental, social, and governance considerations have become critical differentiators, prompting card programs to embed charitable giving or carbon offset features into their reward catalogs. Meanwhile, regulatory shifts around data privacy and cross-border transactions continue to reshape partnership models, encouraging compliance-driven innovation in user authentication and secure digital issuance. Collectively, these transformative dynamics are redefining how co-branded and affinity credit cards are conceived, marketed, and experienced, setting the stage for new competitive paradigms and collaboration opportunities.

Assessing the Broad Scale Effects of New United States Tariff Policies in 2025 on the Co-Branded and Affinity Credit Card Ecosystem

As the United States implements a new tranche of tariffs in 2025, the co-branded and affinity credit card ecosystem faces a cascading set of implications that extend from production to partnership structuring. The imposition of duties on imported raw materials and finished card components has led to a reassessment of supply chains, with issuers and manufacturers exploring domestic sourcing options to mitigate cost pressures. This reorientation in turn has influenced the economics of physical card issuance, prompting a strategic pivot toward virtual and digital solutions that bypass traditional manufacturing constraints.

Beyond production costs, elevated tariffs have also impacted the pricing of reward programs tied to international brands and services. Card issuers have had to reconfigure promotional frameworks to balance partner incentives against rising operational expenses. Consequently, the market has witnessed an acceleration in the adoption of tokenization and mobile wallet integration, which reduce reliance on physical plastic cards while maintaining brand-centric engagement. Additionally, partnerships with domestic enterprises have gained prominence, as issuers seek to optimize reward fulfillment through locally sourced benefits. These cumulative effects underscore the necessity for agile strategies that align tariff-induced cost structures with evolving consumer preferences and technological advancements.

Deciphering Comprehensive Segmentation Insights to Illuminate Product, Reward, Partnership, and End User Dynamics in the Credit Card Sector

Deciphering the intricate segmentation of the affinity and co-branded credit card market reveals differentiated pathways for engagement and growth. When examined through a product lens, affinity cards harness the emotive power of community affiliation, whereas co-branded options leverage the brand equity of commercial partners. Shifting focus to card type, the landscape spans traditional physical credit cards, which continue to satisfy retail and service-oriented transactions, and virtual credit cards, which cater to the demands of e-commerce and digital wallets with rapid issuance and enhanced security features.

Reward structures further nuance this picture: cashback co-branded cards appeal to consumers seeking straightforward value on everyday purchases; discount co-branded cards draw cost-conscious buyers with targeted savings at partner outlets; and points or miles schemes capture the loyalty of travel enthusiasts and high-frequency spenders. In examining scheme affiliation, American Express programs maintain their premium positioning across both affinity and co-branded offerings, while Mastercard and Visa solutions combine extensive merchant reach with flexible collaboration models across their respective affinity and co-branded portfolios. End user segmentation underscores the importance of tailoring experiences to specific verticals: dining and entertainment initiatives drive repeat engagement, education partnerships integrate seamlessly with institutional ecosystems, gaming collaborations tap into digital consumption trends, hospitality and petroleum alliances leverage daily essentials, and retail and travel programs capitalize on established loyalty cycles within both affinity and co-branded frameworks. Finally, the partnership profile dimension distinguishes collaborations with large corporate entities that offer scale and visibility from alliances with small and medium-sized partners that provide agility and local resonance.

Delivering Key Regional Perspectives Highlighting Growth Drivers and Market Maturation Across Americas, EMEA, and Asia-Pacific Credit Card Environments

Delivering a regional analysis of the affinity and co-branded credit card market highlights distinct trends and drivers across major geographies. In the Americas, robust consumer spending patterns and deepening mobile payment penetration have fueled innovation in both reward design and digital issuance. Issuers in this region are increasingly integrating lifestyle benefits and experiential rewards to maintain differentiation amid intensifying competition. Transitioning to Europe, Middle East & Africa, regulatory harmonization efforts and open banking standards have enabled cross-border partnerships, fostering a diverse ecosystem of niche affinity programs that cater to local cultural affinities. Meanwhile, heightened data protection laws have driven investments in secure authentication and premium data analytics to ensure compliance and customer trust.

In the Asia-Pacific region, rapid urbanization and rising digital literacy have created fertile ground for virtual credit cards and mobile wallet convergence. Localized collaborations with banks and retailers have led to dynamic loyalty schemes that reflect the unique consumption patterns of each market. Moreover, emerging economies within the region are witnessing growing demand for clean energy and sustainability-driven reward programs, prompting issuers to embed environmental considerations into their loyalty offerings. Together, these regional dynamics underscore the importance of tailored strategies that respond to consumer behaviors, regulatory environments, and technological infrastructures in each geography.

Profiling Influential Industry Players and Strategic Alliances Driving Innovation and Competitive Advantage in the Co-Branded and Affinity Card Space

An analysis of key industry participants reveals a competitive landscape shaped by established financial institutions, global payment networks, and emerging fintech disruptors. Leading issuers have forged strategic alliances with consumer brands to co-create card programs that blend extensive merchant acceptance with targeted rewards. Simultaneously, payment networks have introduced specialized platforms that streamline integration workflows for affinity and co-branding partners, enhancing scalability and operational efficiency.

Fintech entrants are leveraging API-first architectures to deliver nimble solutions for card issuance, underwriting, and loyalty management. Their agility has prompted incumbents to accelerate digital transformation initiatives, particularly in the areas of tokenization and biometric authentication. At the same time, partnerships between legacy banks and technology providers have given rise to hybrid models that combine risk expertise with advanced customer engagement tools. Notably, collaborations with data analytics firms have enabled real-time personalization of offers, driving incremental spend and improving retention. This confluence of traditional strengths and innovative capabilities is redefining competitive advantage in the co-branded and affinity card segment, placing a premium on interoperability, seamless user experiences, and collaborative ecosystems.

Providing Actionable Recommendations to Propel Market Leadership and Strategic Growth Amidst Intensifying Competition in the Credit Card Industry

To capitalize on the evolving dynamics of the co-branded and affinity credit card market, industry leaders must adopt a multi-pronged strategic approach. First, prioritizing digital issuance capabilities will address rising consumer demand for instant virtual credit cards while mitigating tariff-related cost pressures associated with physical card production. Concurrently, advancing AI-driven personalization engines enables real-time segmentation of consumer behavior, ensuring that reward structures and promotional offers resonate with individual preferences and life stages.

Next, cultivating partnerships that extend beyond transactional incentives to encompass experiential and community-driven engagements will foster deeper loyalty. Issuers should explore collaborations with both large corporations to amplify reach and small and medium-sized enterprises to capture emerging niche segments. In parallel, embedding environmental and social governance elements into reward programs will align card portfolios with consumer values and bolster brand reputation. Moreover, strengthening data governance and security protocols through advanced tokenization and multi-factor authentication will build trust and preempt regulatory challenges.

Finally, investing in cross-border payment solutions and leveraging open banking frameworks can unlock new revenue streams by facilitating seamless international transactions and partner integrations. By combining these strategic imperatives-digital innovation, personalized engagement, purposeful partnerships, and robust security-industry participants can secure sustainable competitive advantage in a market defined by rapid transformation and heightened consumer expectations.

Outlining Rigorous Research Methodologies and Analytical Frameworks Employed to Ensure Comprehensive and Valid Insights into Card Market Dynamics

An intricate research methodology underpinning this analysis combines systematic data collection with rigorous validation processes to ensure the integrity and comprehensiveness of insights. The study began with an extensive review of secondary sources, including industry publications, regulatory filings, and corporate disclosures, to establish foundational understanding of market structures and historical trends. This desk research phase was complemented by a targeted program of primary interviews with senior executives, partnership managers, and technology providers, allowing for real-world perspectives on emerging strategies and challenges.

Quantitative analysis was supported by proprietary datasets on transaction volumes, reward redemptions, and user adoption metrics, which were triangulated with qualitative findings to validate key themes. An iterative peer-review process involving subject-matter experts ensured that conclusions accurately reflected current market conditions and technological capabilities. Advanced analytical frameworks, such as SWOT and scenario analysis, were employed to map strategic opportunities and risks across segmentation, regional, and competitive dimensions. The resulting methodological rigor provides stakeholders with a robust, actionable foundation for informed decision-making in the co-branded and affinity credit card domain.

Synthesizing Critical Findings and Strategic Implications to Empower Decision Makers in the Co-Branded and Affinity Credit Card Domain

The cumulative insights from this study underscore the strategic significance of co-branded and affinity credit cards as both financial instruments and marketing catalysts. Key drivers such as digital transformation, personalized rewards, and agile partnership models have converged to redefine the competitive landscape, while regulatory shifts and evolving consumer values continue to shape program design and implementation. Importantly, nuanced segmentation and regional analyses reveal that success hinges on the ability to tailor offerings across product types, reward structures, schemes, and end-user segments.

As issuers and brand partners grapple with tariff-induced cost adjustments and heightened security requirements, those equipped with data-driven frameworks and collaborative ecosystems will maintain a decisive edge. The profiles of leading companies demonstrate that interoperability, innovation, and purpose-driven engagement are central to sustaining customer loyalty and market differentiation. A forward-looking outlook emphasizes that continuous adaptation is essential in an environment where technology and consumer expectations evolve rapidly. Embracing open banking, enhancing digital security, and integrating ESG considerations into program architecture will be central to future success. By synthesizing these findings, stakeholders can formulate pragmatic strategies that align operational capabilities with market trends, ensuring that affinity and co-branded credit cards remain pivotal instruments for revenue generation and brand differentiation.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

• 4.1. Introduction
• 4.2. Market Sizing & Forecasting

5. Market Dynamics

• 5.1. Growth of co-branded credit cards targeting small and medium enterprises through partnerships with Turkish Chamber of Commerce
• 5.2. Collaboration between major Turkish banks and BKM Express for co-branded credit cards integrated with digital wallet
• 5.3. Development of co-branded credit cards with leading Turkish e-commerce platforms like Trendyol offering instant checkout benefits
• 5.4. Implementation of contactless and biometric authentication for co-branded cards to enhance security and user convenience
• 5.5. Increase in eco-friendly affinity card programs partnering with local sustainable brands to promote green consumer behavior
• 5.6. Integration of co-branded credit cards with government-backed TROY payment system to reduce reliance on international networks
• 5.7. Introduction of tailored co-branded cards with telecom providers like Turkcell offering data bonus and installment payment flexibility
• 5.8. Launch of affinity credit cards targeting football club supporters with exclusive matchday experiences and merchandise discounts
• 5.9. Partnerships between co-branded card programs and Turkish Airlines' Miles&Smiles loyalty scheme to boost domestic tourism spend
• 5.10. Use of AI-driven spending analytics by Turkish card issuers to create dynamic rewards for local retail partners

6. Market Insights

• 6.1. Porter's Five Forces Analysis
• 6.2. PESTLE Analysis

7. Cumulative Impact of United States Tariffs 2025

8. Co-branded & Affinity Credit Card Market, by Product

• 8.1. Introduction
• 8.2. Affinity
• 8.3. Co-Branded

9. Co-branded & Affinity Credit Card Market, by Credit Card Type

• 9.1. Introduction
• 9.2. Physical Credit Cards
• 9.3. Virtual Credit Cards

10. Co-branded & Affinity Credit Card Market, by Reward Structure

• 10.1. Introduction
• 10.2. Cashback Co branded Cards
• 10.3. Discount Co branded Cards
• 10.4. Points/Miles Co branded Cards

11. Co-branded & Affinity Credit Card Market, by Scheme

• 11.1. Introduction
• 11.2. American Express
  • 11.2.1. Affinity
  • 11.2.2. Co-Branded
• 11.3. Mastercard
  • 11.3.1. Affinity
  • 11.3.2. Co-Branded
• 11.4. Visa
  • 11.4.1. Affinity
  • 11.4.2. Co-Branded

12. Co-branded & Affinity Credit Card Market, by End User

• 12.1. Introduction
• 12.2. Dining & Entertainment
  • 12.2.1. Affinity
  • 12.2.2. Co-Branded
• 12.3. Education
  • 12.3.1. Affinity
  • 12.3.2. Co-Branded
• 12.4. Gaming
  • 12.4.1. Affinity
  • 12.4.2. Co-Branded
• 12.5. Hospitality
  • 12.5.1. Affinity
  • 12.5.2. Co-Branded
• 12.6. Petroleum
  • 12.6.1. Affinity
  • 12.6.2. Co-Branded
• 12.7. Retail
  • 12.7.1. Affinity
  • 12.7.2. Co-Branded
• 12.8. Travel
  • 12.8.1. Affinity
  • 12.8.2. Co-Branded

13. Co-branded & Affinity Credit Card Market, by Partnership Profile

• 13.1. Introduction
• 13.2. Large Corporations
• 13.3. Small & Medium Partnerships

14. Americas Co-branded & Affinity Credit Card Market

• 14.1. Introduction
• 14.2. United States
• 14.3. Canada
• 14.4. Mexico
• 14.5. Brazil
• 14.6. Argentina

15. Europe, Middle East & Africa Co-branded & Affinity Credit Card Market

• 15.1. Introduction
• 15.2. United Kingdom
• 15.3. Germany
• 15.4. France
• 15.5. Russia
• 15.6. Italy
• 15.7. Spain
• 15.8. United Arab Emirates
• 15.9. Saudi Arabia
• 15.10. South Africa
• 15.11. Denmark
• 15.12. Netherlands
• 15.13. Qatar
• 15.14. Finland
• 15.15. Sweden
• 15.16. Nigeria
• 15.17. Egypt
• 15.18. Turkey
• 15.19. Israel
• 15.20. Norway
• 15.21. Poland
• 15.22. Switzerland

16. Asia-Pacific Co-branded & Affinity Credit Card Market

• 16.1. Introduction
• 16.2. China
• 16.3. India
• 16.4. Japan
• 16.5. Australia
• 16.6. South Korea
• 16.7. Indonesia
• 16.8. Thailand
• 16.9. Philippines
• 16.10. Malaysia
• 16.11. Singapore
• 16.12. Vietnam
• 16.13. Taiwan

17. Competitive Landscape

• 17.1. Market Share Analysis, 2024
• 17.2. FPNV Positioning Matrix, 2024
• 17.3. Competitive Analysis
  • 17.3.1. Citigroup Inc.
  • 17.3.2. VakIfBank
  • 17.3.3. American Express Company
  • 17.3.4. Axis Bank Limited
  • 17.3.5. Bank of America Corporation
  • 17.3.6. Barclays PLC
  • 17.3.7. BNP Paribas Group
  • 17.3.8. HDFC Bank Limited
  • 17.3.9. JPMorgan Chase & Co.
  • 17.3.10. Mastercard International Incorporated
  • 17.3.11. Scotiabank
  • 17.3.12. Standard Chartered PLC
  • 17.3.13. The Goldman Sachs Group, Inc.
  • 17.3.14. Visa Inc.

18. ResearchAI

19. ResearchStatistics

20. ResearchContacts

21. ResearchArticles

22. Appendix