サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
デフォルト表紙
市場調査レポート
商品コード
1749717

モバイルウォレットの世界市場：タイプ別、テクノロジー別、エンドユーザー別、地域別、機会、予測、2018年～2032年

Global Mobile Wallet Market Assessment, By Type, By Technology, By End-user, By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 210 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=147.50円
モバイルウォレットの世界市場：タイプ別、テクノロジー別、エンドユーザー別、地域別、機会、予測、2018年～2032年
出版日: 2025年06月17日
発行: Markets & Data
ページ情報: 英文 210 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のモバイルウォレット市場は、2025-2032年の予測期間中にCAGR 15.35%を記録し、2024年の121億3,000万米ドルから2032年には380億2,000万米ドルに成長すると予測されています。世界のモバイルウォレット市場は、デジタル化の加速、スマートフォンの普及率の拡大、利便性、スピード、安全性を好む消費者行動の変化に伴い、驚異的な成長を遂げています。オンラインショッピングブーム、非接触型決済の利用拡大、ピアツーピア（P2P）取引の需要増加が、市場の成長を促進する上で重要な役割を果たしています。加えて、政府や中央銀行によるデジタル経済奨励への支援も、導入動向を再確認しています。

例えば、アラブ首長国連邦（UAE）中央銀行は2024年1月、金融インフラ変革（FIT）プログラムの成功裏の展開を発表しました。これは、UAEがデジタル決済の地域ハブになるというビジョンの一環であり、公共・民間サービスでのモバイルウォレットの利用を促進するものです。

こうした有望な動向にもかかわらず、市場にはいくつかの課題やボトルネックがあります。市場間の規制の乖離は、国境を越えたモバイルウォレットビジネスをより困難にし、調和のとれた国境を越えた決済システムの立ち上げを遅らせています。サイバー犯罪のリスクは重要なハードルであり、データ盗難や個人情報詐欺の脅威が高まっているため、暗号化や生体認証技術の継続的な革新が必要となっています。特にデジタルリテラシーの低い地域では、消費者の不信感も利用拡大の足かせとなっています。ほとんどの開発途上国では、信頼性の低いインターネット接続、スマートフォンの普及率の低さ、銀行インフラへのアクセスの悪さも大きな課題となっています。

市場のもう一つの促進要因は、グローバル企業とローカル企業の競争であり、その結果、ユーザーエクスペリエンス、リワードエコシステム、チケット販売、保険、投資などの付加価値サービスとの統合においてイノベーションが起きています。例えばアジアのスーパーアプリは、リッチなモバイル金融エコシステムを提供し、ユーザーを囲い込むための新たな基準となっています。さらに、AIや機械学習の個人金融管理や不正防止への応用が拡大し、世界のモバイルウォレット体験に変革をもたらしています。世界のモバイルウォレット市場は今後も堅調な成長が見込まれるが、その行方は、利害関係者がセキュリティ、コンプライアンス、インフラの不備、消費者の信頼にどのように対応するかによって左右されます。政府、フィンテックの破壊者、そして顧客はすべて、その運命を決定する極めて重要な役割を担っています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • モバイルウォレットの認知度
  • モバイルウォレットに期待される主な機能
  • 主な促進要因と採用

第6章 世界のモバイルウォレット市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
  • 市場シェア分析と予測
    • タイプ別
      • 近接モバイル決済
      • リモートモバイル決済
      • P2P決済
    • テクノロジー別
      • 近距離無線通信
      • QRコード
      • 磁気セキュア伝送
      • その他
    • エンドユーザー別
      • 個人
      • 法人
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
  • 2024年の市場マップ分析
    • タイプ別
    • テクノロジー別
    • エンドユーザー別
    • 地域別

第7章 北米のモバイルウォレット市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
  • 市場シェア分析と予測
    • タイプ別
      • 近接モバイル決済
      • リモートモバイル決済
      • P2P決済
    • テクノロジー別
      • 近距離無線通信
      • QRコード
      • 磁気セキュア伝送
      • その他
    • エンドユーザー別
      • 個人
      • 法人
    • 国別シェア
      • 米国
      • カナダ
      • メキシコ
  • 国別市場評価
    • 米国のモバイルウォレット市場の展望、2018年～2032年
      • 市場規模分析と予測
      • 市場シェア分析と予測
    • カナダ
    • メキシコ

第8章 欧州のモバイルウォレット市場の展望、2018年～2032年

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第9章 アジア太平洋のモバイルウォレット市場の展望、2018年～2032年

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米のモバイルウォレット市場の展望、2018年～2032年

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカのモバイルウォレット市場の展望、2018年～2032年

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 需要供給分析

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

第15章 PESTLE分析

第16章 市場力学

  • 市場促進要因
  • 市場の課題

第17章 市場動向と発展

第18章 収益モデル分析（ベストエフォートベース）

第19章 ケーススタディ

第20章 競合情勢

  • 市場リーダー上位5社の競合マトリックス
  • 上位5社のSWOT分析
  • 上位10社の主要企業の情勢
    • Apple Inc.（Apple Pay）
    • Google LLC（Google Pay）
    • Samsung Electronics Co., Ltd.（Samsung Pay）
    • PayPal Holdings, Inc.
    • Alipay（Ant Group）
    • WeChat Pay（Tencent Holdings Ltd.）
    • Amazon.com, Inc.（Amazon Pay）
    • Paytm（One97 Communications Ltd.）
    • Venmo（PayPal）
    • Square, Inc.（Cash App）

第21章 戦略的提言

第22章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 3. Global Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 4. Global Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 5. Global Mobile Wallet Market Share (%), By Region, 2018-2032F
  • Figure 6. North America Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 7. North America Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 8. North America Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 9. North America Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 10. North America Mobile Wallet Market Share (%), By Country, 2018-2032F
  • Figure 11. United States Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 12. United States Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 13. United States Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 14. United States Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 15. Canada Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 16. Canada Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 17. Canada Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 18. Canada Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 19. Mexico Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 20. Mexico Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 21. Mexico Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 22. Mexico Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 23. Europe Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 24. Europe Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 25. Europe Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 26. Europe Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 27. Europe Mobile Wallet Market Share (%), By Country, 2018-2032F
  • Figure 28. Germany Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 29. Germany Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 30. Germany Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 31. Germany Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 32. France Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 33. France Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 34. France Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 35. France Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 36. Italy Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 37. Italy Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 38. Italy Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 39. Italy Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 40. United Kingdom Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 41. United Kingdom Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 42. United Kingdom Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 43. United Kingdom Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 44. Russia Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 45. Russia Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 46. Russia Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 47. Russia Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 48. Netherlands Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 49. Netherlands Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 50. Netherlands Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 51. Netherlands Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 52. Spain Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 53. Spain Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 54. Spain Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 55. Spain Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 56. Turkey Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 57. Turkey Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 58. Turkey Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 59. Turkey Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 60. Poland Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 61. Poland Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 62. Poland Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 63. Poland Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 64. South America Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. South America Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 66. South America Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 67. South America Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 68. South America Mobile Wallet Market Share (%), By Country, 2018-2032F
  • Figure 69. Brazil Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 70. Brazil Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 71. Brazil Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 72. Brazil Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 73. Argentina Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 74. Argentina Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 75. Argentina Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 76. Argentina Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 77. Asia-Pacific Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 78. Asia-Pacific Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 79. Asia-Pacific Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 80. Asia-Pacific Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 81. Asia-Pacific Mobile Wallet Market Share (%), By Country, 2018-2032F
  • Figure 82. India Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 83. India Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 84. India Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 85. India Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 86. China Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 87. China Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 88. China Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 89. China Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 90. Japan Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 91. Japan Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 92. Japan Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 93. Japan Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 94. Australia Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 95. Australia Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 96. Australia Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 97. Australia Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 98. Vietnam Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 99. Vietnam Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 100. Vietnam Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 101. Vietnam Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 102. South Korea Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 103. South Korea Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 104. South Korea Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 105. South Korea Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 106. Indonesia Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 107. Indonesia Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 108. Indonesia Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 109. Indonesia Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 110. Philippines Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 111. Philippines Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 112. Philippines Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 113. Philippines Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 114. Middle East & Africa Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 115. Middle East & Africa Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 116. Middle East & Africa Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 117. Middle East & Africa Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 118. Middle East & Africa Mobile Wallet Market Share (%), By Country, 2018-2032F
  • Figure 119. Saudi Arabia Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 120. Saudi Arabia Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 121. Saudi Arabia Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 122. Saudi Arabia Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 123. UAE Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 124. UAE Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 125. UAE Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 126. UAE Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 127. South Africa Mobile Wallet Market, By Value, In USD Billion, 2018-2032F
  • Figure 128. South Africa Mobile Wallet Market Share (%), By Type, 2018-2032F
  • Figure 129. South Africa Mobile Wallet Market Share (%), By Technology, 2018-2032F
  • Figure 130. South Africa Mobile Wallet Market Share (%), By End-user, 2018-2032F
  • Figure 131. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 132. By Technology Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 133. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 134. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13365

Global mobile wallet market is projected to witness a CAGR of 15.35% during the forecast period 2025-2032, growing from USD 12.13 billion in 2024 to USD 38.02 billion in 2032F. Global mobile wallet market is witnessing phenomenal growth with the acceleration of digitalization, growing smartphone penetration, and changing consumer behaviour in favour of convenience, speed, and security. The online shopping boom, enhanced usage of contactless payments, and rising demand for peer-to-peer (P2P) transactions are playing a key role in fuelling the growth of the market. In addition, the support by governments and central banks in encouraging digital economies has reaffirmed trends of adoption.

For example, in January 2024, the United Arab Emirates (UAE) Central Bank announced the successful rollout of its Financial Infrastructure Transformation (FIT) program, under which it plans to include mobile wallets in its instant payment platform. This is part of the UAE's vision to become a regional hub for digital payments, driving the use of mobile wallets in public and private services.

Despite these promising trends, the market has several challenges and bottlenecks. Regulatory divergence across markets makes the cross-border mobile wallet business more difficult and pushes back the launch of harmonized cross-border payment systems. Cybercrime risks are an important hurdle as rising threats of data theft and identity fraud necessitate ongoing innovation in encryption and biometric authentication technology. Consumer distrust, particularly in areas with low digital literacy, also holds back wider usage. In most developing nations, unreliable internet connections, low rates of smartphone penetration, and poor access to banking infrastructure also pose significant challenges.

Another driver of the market is competition between global and local players, resulting in innovations in user experience, rewards ecosystems, and integrations with value-added services such as ticketing, insurance, and investments. Super apps in Asia, for instance, provide rich mobile financial ecosystems, with new standards for retaining users. Additionally, growth in the application of AI and machine learning to personal finance management and fraud prevention is transforming the mobile wallet experience worldwide. The global mobile wallet market is expected to continue growing steadily, but its course will be influenced by the success with which stakeholders respond to security, compliance, infrastructure deficiencies, and consumer trust. Governments, fintech disruptors, and customers all have a pivotal role to play in determining their destiny.

Surge in E-commerce Accelerating Mobile Wallet Demand

The exponential growth of e-commerce has been a significant catalyst for the adoption of mobile wallets globally.

For instance, according to the U.S. Census Bureau, retail e-commerce sales for the first quarter of 2025 reached USD 300.2 billion, marking a 6.1% increase from the first quarter of 2024. This growth outpaced the overall retail sales increase of 4.5% during the same timeframe.

This trend underscores the increasing reliance on mobile wallets for online shopping, driven by the demand for convenient and secure payment methods. The integration of mobile wallets into e-commerce platforms enhances user experience by streamlining the checkout process, reducing cart abandonment rates, and fostering customer loyalty. Leading companies such as Apple Pay, Google Pay, and PayPal have capitalized on this trend by offering seamless integration with online retailers, enabling users to make quick and secure payments. For instance, Apple Pay's integration with major e-commerce platforms allows users to complete transactions with a single touch, enhancing the overall shopping experience. The convenience and efficiency offered by mobile wallets in the e-commerce landscape are significant drivers of their global adoption, positioning them as essential tools in the digital economy.

Enhanced Security Measures Bolstering Consumer Trust Driving Mobile Wallet Market Growth

Security concerns have historically been a barrier to mobile wallet adoption. However, recent advancements in security features have significantly enhanced consumer trust. For example, in March 2025, the Commonwealth Bank of Australia (CommBank) enhanced the security of its NetBank platform by introducing Multi-Factor Authentication (MFA) using the CommBank app. The system involves users authorizing login attempts in real-time through a push notification, thus preventing unauthorized access even if passwords are stolen. By introducing this additional layer of security, CommBank has minimized losses to customers from frauds by 70% within two years, proving itself effective in addressing phishing and fraud.

In addition to MFA, the bank also uses behavioral analytics to identify suspicious behavior. The technology scans user activity, including typing behavior, device handling, and navigation patterns, to create a baseline of expected behavior.

Similarly, Google Wallet has expanded its digital ID support to more than the U.S. states, incorporating Zero Knowledge Proof technology. This advancement allows residents to store digital versions of their state ID or use a U.S. passport to create a digital ID within the app, enhancing protection against cyber threats. These security enhancements are crucial in building consumer confidence, thereby driving the adoption of mobile wallets globally. By prioritizing user security, mobile wallet providers are addressing one of the primary concerns hindering widespread adoption.

Peer-to-Peer (P2P) Transfer Segment Holds the Largest Global Mobile Wallet Market Share

Peer-to-peer (P2P) transfers have emerged as a significant segment within the mobile wallet market, particularly in regions with high smartphone penetration and digital literacy. In India, for instance, the Unified Payments Interface (UPI) has revolutionized P2P transactions. Reports by PYMNTS.com, in May 2025, indicate that 70% of all U.S. P2P transactions are now completed through mobile wallets such as Venmo Inc., Cash App (Square, Inc.), and Zelle (Early Warning Services, LLC), ahead of the older bank transfer method. This is in a global trend where other nations such as Germany (73%) and Japan (67%) also have high levels of adoption of mobile P2P payments. The expansion is primarily fueled by Millennial and Gen Z users, whose take-up of the platforms has grown by 24.4% since 2022, lured by services such as instant transfer, split-bill option, and ease of integration with e-commerce and social platforms.

This exponential growth is attributed to the convenience and efficiency of mobile wallets in facilitating instant money transfers. Platforms such as Google Pay (Google Payment Corp) and PhonePe Private Limited have leveraged UPI to offer seamless P2P transfer services, contributing to financial inclusion and the digitization of payments.

The success of P2P transfers in India serves as a model for other emerging markets, highlighting the potential of mobile wallets to transform traditional banking and payment systems.

Asia-Pacific Region Leads the Global Mobile Wallet Market Size

The Asia-Pacific region holds the largest share in the global mobile wallet market, driven by rapid digitalization and supportive government policies. For instance, in Q4 FY2025, Paytm reported a 17% YoY increase in total transactions, reaching 13.17 billion, up from 11.29 billion in Q4 FY2024. Also, Paytm's merchant subscriber base (including payment devices such as Soundbox and POS) grew to 12.4 million in Q4 FY2025, up from 10.7 million in Q4 FY2024, a 16% YoY increase.

This dominance is fueled by factors such as high smartphone penetration, government initiatives promoting digital payments, and the convenience of mobile transactions. China and India have witnessed rapid shifts towards cashless societies, with leading mobile payment platforms such as Alipay, WeChat Pay, and Paytm dominating their respective markets.

The success of mobile wallets in the Asia-Pacific region underscores the importance of regional factors such as technological infrastructure, regulatory environment, and consumer behavior in shaping market dynamics.

Impact of the U.S. Tariffs on Global Mobile Wallet Market

Tariffs raise the price of imported products, making it more expensive for companies involved in global trade. This rise in costs is further extended to cross-border transactions since firms may be dealing with greater payment amounts and foreign exchange risk. As a result, firms may look for more efficient and cheaper modes of payment, such as mobile wallets, for processing these transactions.

As a result of tariffs, businesses tend to diversify supply chains by sourcing from regions where trade conditions are better. This transition requires the implementation of regional payment systems that suit new partners for trade. Multi-currency mobile wallets, along with adherence to multiple regions' regulations, become key tools in enabling these new payment patterns.

Financial stresses caused by tariffs lead companies to seek out cutting-edge financial technologies to rationalize their operations. Mobile wallets, with their potential to provide fast, secure, and low-cost transactions, grow more appealing. Demand for fintech products that can cut through the complexities of global trade scenarios is set to grow, leading to increased development and use of mobile wallet technologies.

Key Players Landscape and Outlook

The global mobile wallet market is characterized by the existence of several dominant players who are still molding its development through innovation, strategic alliances, and geographical expansions. The competition is fueled by technological innovation, security, user interface quality, financial services integration, and local adaptability. Firms such as Apple and Google are competing mainly on the platform integration axis, providing frictionless payment experiences on their devices and platforms. For example, Apple Pay is highly integrated in the iOS ecosystem so that transactions in stores and online can be made with ease. On the other hand, PayPal and Square are competing on large merchant networks and value-added services, including invoicing, peer-to-peer (P2P) transfers, and crypto-enabled transactions.

Competition is now more centered on security mechanisms (e.g., tokenization, biometrics), cross-border payments features, AI-based personalization, and compliance. Also, with growing data privacy and geopolitical considerations, the capacity to localize solutions while preserving international standards becomes a key competitive advantage. In the future, the fate of major players will depend on their success in mastering regional regulatory landscapes, building international partnerships, and embracing innovative technologies such as blockchain, digital identities, and CBDCs (Central Bank Digital Currencies). The industry is likely to consolidate around a few mega-platforms with the balance sheets and technology infrastructure to reach across borders, and the battle for supremacy will become ever more strategic and technology driven.

For instance, in April 2025, PayPal Holdings and Coinbase Global announced an expanded partnership aimed at increasing the adoption and use of PayPal's USD stablecoin (PYUSD). The collaboration will give Coinbase's millions of users direct access to PYUSD, enhancing its utility for consumers, enterprises, and institutions. PayPal CEO Alex Chriss highlighted the move toward driving innovative use cases for digital currencies and expanding the reach of regulated, USD-backed crypto assets.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Awareness of Mobile Wallet
  • 5.3. Key Features Expected in Mobile Wallets
  • 5.4. Key Drivers and Adoption

6. Global Mobile Wallet Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Type
      • 6.2.1.1. Proximity Mobile Payments
      • 6.2.1.2. Remote Mobile Payments
      • 6.2.1.3. Peer-to-Peer Transfers
    • 6.2.2. By Technology
      • 6.2.2.1. Near Field Communication
      • 6.2.2.2. QR Code
      • 6.2.2.3. Magnetic Secure Transmission
      • 6.2.2.4. Others
    • 6.2.3. By End-user
      • 6.2.3.1. Individual
      • 6.2.3.2. Business
    • 6.2.4. By Region
      • 6.2.4.1. North America
      • 6.2.4.2. Europe
      • 6.2.4.3. Asia-Pacific
      • 6.2.4.4. South America
      • 6.2.4.5. Middle East and Africa
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Type
    • 6.3.2. By Technology
    • 6.3.3. By End-user
    • 6.3.4. By Region

7. North America Mobile Wallet Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Type
      • 7.2.1.1. Proximity Mobile Payments
      • 7.2.1.2. Remote Mobile Payments
      • 7.2.1.3. Peer-to-Peer Transfers
    • 7.2.2. By Technology
      • 7.2.2.1. Near Field Communication
      • 7.2.2.2. QR Code
      • 7.2.2.3. Magnetic Secure Transmission
      • 7.2.2.4. Others
    • 7.2.3. By End-user
      • 7.2.3.1. Individual
      • 7.2.3.2. Business
    • 7.2.4. By Country Share
      • 7.2.4.1. United States
      • 7.2.4.2. Canada
      • 7.2.4.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Mobile Wallet Market Outlook, 2018-2032F*
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Type
          • 7.3.1.2.1.1. Proximity Mobile Payments
          • 7.3.1.2.1.2. Remote Mobile Payments
          • 7.3.1.2.1.3. Peer-to-Peer Transfers
        • 7.3.1.2.2. By Technology
          • 7.3.1.2.2.1. Near Field Communication
          • 7.3.1.2.2.2. QR Code
          • 7.3.1.2.2.3. Magnetic Secure Transmission
          • 7.3.1.2.2.4. Others
        • 7.3.1.2.3. By End-user
          • 7.3.1.2.3.1. Individual
          • 7.3.1.2.3.2. Business
    • 7.3.2. Canada
    • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Mobile Wallet Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Turkey
  • 8.9. Poland

9. Asia-Pacific Mobile Wallet Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Mobile Wallet Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Mobile Wallet Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Demand Supply Analysis

13. Value Chain Analysis

14. Porter's Five Forces Analysis

15. PESTLE Analysis

16. Market Dynamics

  • 16.1. Market Drivers
  • 16.2. Market Challenges

17. Market Trends and Developments

18. Revenue Model Analysis (Best Effort Basis)

19. Case Studies

20. Competitive Landscape

  • 20.1. Competition Matrix of Top 5 Market Leaders
  • 20.2. SWOT Analysis for Top 5 Players
  • 20.3. Key Players Landscape for Top 10 Market Players
    • 20.3.1. Apple Inc. (Apple Pay)
      • 20.3.1.1. Company Details
      • 20.3.1.2. Key Management Personnel
      • 20.3.1.3. Products and Services
      • 20.3.1.4. Financials (As Reported)
      • 20.3.1.5. Key Market Focus and Geographical Presence
      • 20.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 20.3.2. Google LLC (Google Pay)
    • 20.3.3. Samsung Electronics Co., Ltd. (Samsung Pay)
    • 20.3.4. PayPal Holdings, Inc.
    • 20.3.5. Alipay (Ant Group)
    • 20.3.6. WeChat Pay (Tencent Holdings Ltd.)
    • 20.3.7. Amazon.com, Inc. (Amazon Pay)
    • 20.3.8. Paytm (One97 Communications Ltd.)
    • 20.3.9. Venmo (PayPal)
    • 20.3.10. Square, Inc. (Cash App)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

21. Strategic Recommendations

22. About Us and Disclaimer