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市場調査レポート
商品コード
1541770
モバイルウォレット市場レポート:タイプ、用途、地域別、2024~2032年Mobile Wallet Market Report by Type (Proximity, Remote), Application (Retail, Hospitality and Transportation, Telecommunication, Healthcare, and Others), and Region 2024-2032 |
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カスタマイズ可能
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モバイルウォレット市場レポート:タイプ、用途、地域別、2024~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 135 Pages
納期: 2~3営業日
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世界のモバイルウォレット市場規模は、2023年に1,681億米ドルに達しました。今後、IMARC Groupは、2024~2032年にかけての成長率(CAGR)は15.9%を示し、2032年には6,583億米ドルに達すると予測しています。同市場は、スマートフォンの普及とインターネット設備の簡便化、非接触型決済への注目の高まり、金銭的損失を回避するためのセキュリティへの関心の高まり、チェックアウトプロセスの合理化などにより、着実な成長を遂げています。
市場の成長と規模:スマートフォンの普及が進むとともに、衛生面への配慮から非接触型決済の需要が高まり、市場は安定した成長を遂げています。
技術の進歩:モバイルウォレットにデジタルIDソリューションやセキュリティ対策が導入され、ユーザー体験が向上しています。さらに、近距離無線通信(NFC)機能の向上と第5世代(5G)のような高速モバイルネットワークが市場の成長を後押ししています。
業界の用途:モバイルウォレットは国境を越えた取引や国際的な決済に利用されることが増えており、これが市場の成長を支えています。
地理的動向:アジア太平洋が市場をリードしており、これは個人の間でショッピング目的のモバイルウォレットの需要が高まっていることが背景にあります。しかし、北米はデジタル取引への嗜好の高まりにより、急成長市場として浮上しています。
競合情勢:主要参入企業は、生体認証、トークン化、暗号化技術などの高度なセキュリティ対策に投資し、安全でセキュアな取引とユーザーデータの保護に努めています。
課題と機会:同市場は、セキュリティ上の懸念への対応などの課題に直面する一方で、モバイルウォレットに高度なセキュリティ機能を統合する機会にも遭遇しています。
将来の展望:モバイルウォレット市場の将来は、国境を越えた国際的な取引の促進に注目が集まっていることから、有望視されています。また、ユーザーフレンドリーなモバイルウォレットの開拓が進むことで、市場の成長が促進されると予想されます。
スマートフォンの普及拡大
スマートフォンの大衆への普及が進んでいることに加え、インターネット設備が世界中で容易に利用できるようになったことが、市場の成長に寄与しています。これに伴い、スマートフォンは幅広い個人にとってより身近で手頃な存在になりつつあります。さらに、こうしたスマートフォンの普及は、おサイフケータイサービスの潜在的なユーザー層を大幅に拡大させています。これとは別に、スマートフォンは金融取引を含め、日常生活に欠かせないツールと見なされるようになってきています。さらに、ユーザーの利便性を高めるデジタル決済手段の採用が増加していることも、市場の成長を後押ししています。さらに、主要参入企業はスマートフォンユーザーの多様なニーズに応えるユーザーフレンドリーなアプリやサービスに投資しており、これらのプラットフォームが個人のデジタルライフに不可欠な存在であり続けることを確実にしています。
非接触型決済への注目の高まり
非接触型決済への注目が高まっていることから、モバイルウォレットの需要が高まっており、市場の展望は明るいです。また、人々は現金やカードによる決済に代わる安全な決済手段を求め、タッチレス決済を好んでいます。これとは別に、モバイルウォレットには近距離無線通信(NFC)技術が搭載されており、ユーザーは決済端末でスマートフォンを使用するだけで、安全かつ迅速な非接触型取引を行うことができます。この迅速な決済は、多忙なライフスタイルを送る個人の全体的な利便性を高める。衛生基準を維持し、感染症の蔓延を避けるため、人々はますます非接触型決済を好むようになっています。これに伴い、企業はユーザーの嗜好に対応するためにNFC対応端末に投資しており、これが市場の成長を促しています。
セキュリティへの関心の高まり
モバイルウォレットのプロバイダーは、サービスの基本的な側面としてセキュリティを優先しています。生体認証やトークン化などの強化されたセキュリティ機能を組み込むことで、個人間の信頼性を高めています。さらに、バイオメトリクス認証方式は強固なセキュリティレイヤーを提供し、許可されたユーザーだけがモバイルウォレットにアクセスして使用できるようにします。さらに、トークン化は、機密性の高いカード情報を固有のトークンに置き換えることで、データ漏洩のリスクを低減します。このようなセキュリティ対策は
これらのセキュリティ対策は、モバイルウォレットを使用する際に金融情報が十分に保護されているという安心感を与え、個人の信頼性を高めるのに役立っています。このほか、主要参入企業は先進的なセキュリティ技術に投資し、これらのプラットフォームを通じて取引を行う際に、利用者にさらなる安心感を提供しています。
チェックアウトプロセスの合理化
モバイルウォレットアプリを使えば、ユーザーはクレジットカードやデビットカード、さらにはポイントカードなど、複数の決済方法を一か所にまとめて保存できます。これにより、物理的なカードを携帯する必要がなくなり、迅速で手間のかからない決済が可能になります。さらに、モバイルウォレットはオンラインと店舗での購入時のチェックアウトプロセスを合理化します。これに伴い、ユーザーはスマートフォンを数回タップするだけで取引を完了できるため、列に並んだり決済情報を入力したりする時間が短縮されます。さらに、モバイルウォレットは取引履歴の追跡や予算管理ツールなどの機能も提供しています。ユーザーは自分の支出を簡単にモニターし、金融習慣に関する貴重な洞察にアクセスすることができ、これが市場の成長を後押ししています。
The global mobile wallet market size reached US$ 168.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 658.3 Billion by 2032, exhibiting a growth rate (CAGR) of 15.9% during 2024-2032. The market is experiencing steady growth driven by the growing adoption of smartphones and the ease of internet facilities, rising focus on contactless payments, increasing security concerns to avoid financial losses, and streamlining the checkout process.
Market Growth and Size: The market is witnessing stable growth, driven by the increasing adoption of smartphones, along with the growing demand for contactless payments due to hygiene concerns.
Technological Advancements: The introduction of digital identity solutions and security measures in mobile wallets for enhanced user experiences. Moreover, improved near-field communication (NFC) capabilities and faster mobile networks like fifth generation (5G), are bolstering the market growth.
Industry Applications: Mobile wallets are increasingly being used for cross-border transactions and international payments, which is supporting the market growth.
Geographical Trends: Asia Pacific leads the market, driven by the rising demand for mobile wallets for shopping purposes among individuals. However, North America is emerging as a fast-growing market due to increasing preferences for digital transactions.
Competitive Landscape: Key players are investing in advanced security measures, such as biometric authentication, tokenization, and encryption technologies, to ensure safe and secure transactions and protect user data.
Challenges and Opportunities: While the market faces challenges, such as addressing security concerns, it also encounters opportunities in the integration of advanced security features in mobile wallets.
Future Outlook: The future of the mobile wallet market looks promising, with the rising focus on facilitating cross-border and international transactions. Additionally, the increasing development of user-friendly mobile wallets is expected to propel the market growth.
Growing adoption of smartphones
The increasing adoption of smartphones among the masses, along with the ease of internet facilities across the globe, is contributing to the growth of the market. In line with this, smartphones are becoming more accessible and affordable to a wide range of individuals. Moreover, this widespread smartphone ownership significantly expands the potential user base for mobile wallet services. Apart from this, smartphones are increasingly considered as essential tools for daily life, including financial transactions. Furthermore, the rising adoption of digital payment methods, as they offer enhanced convenience to users, is propelling the market growth. In addition, key players are investing in user-friendly apps and services that cater to the diverse needs of smartphone users, ensuring that these platforms remain an integral part of the digital lives of individuals.
Rising focus on contactless payments
The growing demand for mobile wallets on account of the increasing focus on contactless payments is offering a positive market outlook. In addition, people are seeking safer alternatives to physical cash and card payments and are preferring touchless payment options. Apart from this, mobile wallets are equipped with near field communication (NFC) technology that allows users to make secure and quick contactless transactions by simply using their smartphones at payment terminals. This swift payment enhances the overall convenience of individuals with busy lifestyles. People are increasingly preferring contactless payments to maintain hygiene standards and avoid the spread of infections. In line with this, organizations are investing in NFC-enabled terminals to accommodate user preferences, which is impelling the market growth.
Increasing security concerns
Mobile wallet providers are prioritizing security as a fundamental aspect of their services. They are incorporating enhanced security features, such as biometric authentication and tokenization, to gain improved trust among individuals. In addition, biometric authentication methods offer a robust layer of security, ensuring that only authorized users can access and use their mobile wallets. Additionally, tokenization replaces sensitive card information with unique tokens, reducing the risk of data breaches. These security measures assist in increasing
confidence among individuals, reassuring them that their financial information is well-protected when using mobile wallets. Besides this, key players are investing in advanced security technologies to provide users with enhanced peace of mind when conducting transactions through these platforms.
Streamline checkout process
Mobile wallet apps allow users to store multiple payment methods, including credit cards, debit cards, and even loyalty cards, all in one place. This eliminates the need to carry physical cards, making payments quick and hassle-free. Additionally, mobile wallets streamline the checkout process for online and in-store purchases. In line with this, users can complete transactions with a few taps on their smartphones, reducing the time spent waiting in lines or inputting payment details. Moreover, mobile wallets offer features like transaction history tracking and budgeting tools. Users can easily monitor their spending and access valuable insights into their financial habits, which is bolstering the market growth.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type and application.
Proximity
Remote
Remote accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the type. This includes proximity and remote. According to the report, remote represented the largest segment.
Remote mobile wallets are digital payment solutions that enable users to make transactions without physically interacting with the payment terminal or device. They allow users to make payments online or via mobile apps without direct physical proximity to the point of sale (POS) terminal. These transactions usually involve entering card details or using saved payment information. In addition, users can securely store their card information within the app or website and make online purchases with ease. They offer enhanced convenience for online shopping enthusiasts, as they do not need to repeatedly enter card details.
Proximity mobile wallets are designed for in-person and contactless transactions. They enable users to make payments by holding their smartphones, smartwatches, or other near-field communication (NFC)-enabled devices close to a compatible POS terminal. This proximity-based interaction allows for contactless and swift transactions. Moreover, they are primarily used for in-store purchases. Users can simply tap their devices at NFC-equipped payment terminals to complete transactions, making them ideal for busy individuals.
Retail
Hospitality and Transportation
Telecommunication
Healthcare
Others
Retail represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the application. This includes retail, hospitality and transportation, telecommunication, healthcare, and others. According to the report, retail represented the largest segment.
In the retail sector, mobile wallets are used for making payments at physical stores and online shopping. People can use their smartphones or other mobile devices to complete transactions securely and conveniently. Additionally, mobile wallets are widely utilized for online shopping, where users can store their payment information and make quick and secure payments. Furthermore, mobile wallets enhance the overall shopping experience by offering speed, convenience, and security. They reduce the need for physical cash and cards, allowing individuals to make payments with a simple tap or scan.
In hospitality and transportation, mobile wallets facilitate various transactions related to travel, accommodation, and dining. They are utilized for booking hotel rooms, making restaurant reservations, and processing payments. Apart from this, they are employed for purchasing tickets, boarding passes, and making in-flight purchases. Mobile wallets offer travelers and diners a seamless experience by consolidating payments, reservations, and loyalty programs within a single app.
Mobile wallets are utilized in the telecommunication sector for billing and recharging mobile services and purchasing additional services or add-ons. They allow individuals to pay their phone bills, purchase data packages, and add minutes to their prepaid mobile plans. They streamline the payment process for mobile service users. In addition, mobile wallets simplify bill payments and offer users the convenience of managing their mobile services through a digital platform while reducing the need for physical recharge cards.
Mobile wallets in healthcare are used for various purposes, including paying for medical services, managing health insurance, and securely storing health-related information. Patients can use mobile wallets to pay for appointments, medical procedures, and prescription medications. They can also store and access their health insurance information, making it convenient for billing and claims. Furthermore, mobile wallets in healthcare promote efficiency, transparency, and accessibility in managing medical expenses and health-related data.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific leads the market, accounting for the largest mobile wallet market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share on account of the increasing adoption of smartphones among the masses. In addition, the rising demand for mobile wallets for shopping purposes among individuals is impelling the market growth. Besides this, the growing demand for mobile wallets, as they reduce cash dependency and enhance transparency, is offering a positive market outlook. Furthermore, governing agencies in the region are promoting digital payments, which is supporting the market growth.
North America stands as another key region in the market, driven by the ease of internet facilities. In line with this, increasing preferences for digital transactions among individuals is propelling the growth of the market. Additionally, the rising development of innovative features and enhanced security measures in mobile wallets is strengthening the market growth.
Europe maintains a strong presence in the market, with the increasing focus on enhanced security and data protection in mobile wallets. Apart from this, the growing adoption of mobile wallets for contactless ticketing and transit payments among people is positively influencing the market. Furthermore, the rising trend of cashless payments is impelling the market growth in the region.
Latin America exhibits growing potential in the mobile wallet market due to the increasing adoption of smartphones, along with the ease of internet facilities. In line with this, the rising focus on secure and convenient online transactions is propelling the growth of the market. Moreover, favorable government initiatives for digital payments are supporting the market growth in the region.
The Middle East and Africa region shows a developing market for mobile wallet, primarily driven by the increasing utilization of mobile wallets for online shopping. In addition, the growing demand for mobile wallet solutions for secure and seamless transactions to maintain transparency is positively influencing the market in the region.
Key players in the market are investing in advanced security measures, such as biometric authentication, tokenization, and encryption technologies, to ensure safe and secure transactions and protect user data. In line with this, companies are diversifying their mobile wallet offerings by incorporating features like loyalty programs, rewards, cashback offers, and peer-to-peer (P2P) money transfers to provide added value to users. Moreover, many mobile wallet providers are expanding their services to cover cross-border and international transactions. This allows users to make payments and transfers globally, catering to the needs of travelers and international organizations. Furthermore, manufacturers are staying compliant with financial regulations and data privacy laws.
Alipay.com (Alibaba Group Holding Limited)
Amazon Web Services Inc. (Amazon.com Inc)
American Express Company
Apple Inc.
Google LLC (Alphabet Inc.)
Mastercard Incorporated
Paypal Holdings Inc.
Samsung Electronics Co. Ltd.
Squareup Pte. Ltd.
Visa Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
September, 2023: Alipay.com (Alibaba Group Holding Limited), a cross-border payments solution run by Ant Group, is expanding in South Korea in collaboration with Korea Easy Payment Foundation, the operator of local electronic wallet ZeroPay. In addition, people are able to pay at shops and restaurants in South Korea by scanning ZeroPay quick-response (QR) codes at the checkout.
August 2023: Visa Inc. and First National Bank of Omaha (FNBO) collaborated to provide instant account credential delivery to mobile wallet of users with no need to download an app. Moreover, users get an account number that is automatically loaded into their digital wallet. It eliminates the need to download a dedicated application, thereby providing users with a hassle-free experience.
January 19, 2023: Samsung Electronics Co. Ltd. announced that Samsung Wallet will be available in eight new markets, including Australia, Brazil, Canada, Hong Kong, India, Malaysia, Singapore, and Taiwan. It is a secure, go-everywhere app to conveniently organize and use daily essentials.