自動車用NVH材料のインド市場の評価：車両タイプ別、用途別、材料タイプ別、地域別、機会、予測（2019年度～2033年度）

インドの自動車用NVH材料の市場規模は、2025年度の6億1,223万米ドルから2033年度に10億1,248万米ドルに達すると予測され、2026年度～2033年度の予測期間にCAGRで6.49%の成長が見込まれます。市場は、車内の快適性向上に対する消費者ニーズの変化や、自動車からの騒音排出に対する厳しい規制要求により、力強い成長を示しています。自動車保有の増加に伴い、消費者は先進の運転体験をますます求めるようになっており、メーカーはさまざまなセグメントで先進の騒音抑制技術への投資を余儀なくされています。市場の成長は、NVH性能が重要なブランド差別化要因となっているインドのプレミアムカーセグメントの急速な拡大によっても後押しされています。

技術のハイライトとしては、軽量多層音響バリア、再生ゴム由来の吸収材、車両の重量を増やすことなく減衰効率を向上させる特殊複合材料入りフォームなどのイノベーションが挙げられます。電気モビリティは、無音のパワートレインが従来のエンジン音にかき消されていた高周波ノイズを軽減する新しいソリューションへの要求を生み出すことから、新たな課題であると同時に機会でもあります。OEMは、エンジンルームから客室に至るまで、車両アーキテクチャ全体にわたる材料ソリューションを組み合わせたエンドツーエンドのNVH戦略を採用しています。アフターマーケットは、現地で開発された材料技術が輸入への依存を低下させる一方で、乗客が客室の洗練性を求めていることから、成長路線を維持しています。持続可能性は今日におけるもっとも重大な要因であり、企業は循環経済の原則に合致した環境にやさしいNVHソリューションに注力しています。インドの自動車部門が力強さを増す中、NVH材料市場は、絶え間ない製品開発、自動車の電化の進行、ハイエンド音響体験を求める消費者の絶え間ない需要に先導され、長期的に成長する見込みです。

例えば2025年2月、BASF India Limitedがグジャラート州ダヘジに新設したCellasto製造施設は、単なる生産能力増強にとどまらない戦略的な動きであり、化学産業の特殊ポリウレタン事業におけるハイレベルなプレーを示すものです。このプロジェクトは、インドの自動車市場の変化するニーズ、特にCellastoが得意とする主要分野である騒音・振動・ハーシュネス（NVH）低減に精通していることを示しています。

当レポートでは、インドの自動車用NVH材料市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定において考慮される要素
• アンメットニーズ

第6章 インドの自動車用NVH材料市場の見通し（2019年度～2033年度）

• 市場規模の分析と予測
  • 金額
• 市場シェアの分析と予測
  • 車両タイプ別
    • 乗用車
    • 商用車
    • 二輪車
    • その他
  • 用途別
    • 吸収
    • 減衰
    • 防音
  • 材料タイプ別
    • ゴム
    • プラスチック、発泡スチロール
    • 繊維
  • 地域別
    • 北部
    • 西部・中部
    • 南部
    • 東部
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2025年度）
• 市場マップ分析（2025年度）
  • 車両タイプ別
  • 用途別
  • 材料タイプ別
  • 地域別

第7章 輸出入の分析

第8章 需給分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 市場力学

• 市場促進要因
• 市場の課題

第12章 市場動向と発展

第13章 政策と規制情勢

第14章 ケーススタディ

第15章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Anand NVH Products Private Limited
  • SumiRiko Auto-Parts India Private Limited
  • Toyota Boshoku Automotive India Private Limited
  • Autoneum India Private Limited
  • Roechling Automotive India Private Limited
  • Toray Kusumgar Advanced Textile Private Limited
  • Anusaya Auto Press Parts Private Limited
  • Sanko Gosei Technology India Private Limited
  • Woco Tech Automotive India Private Limited
  • Bando India Private Limited

第16章 戦略的提言

第17章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Automotive NVH Materials Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Automotive NVH Materials Market Share (%), By Vehicle Type, FY2019-FY2033F
• Figure 3. India Automotive NVH Materials Market Share (%), By Application, FY2019-FY2033F
• Figure 4. India Automotive NVH Materials Market Share (%), By Material Type, FY2019-FY2033F
• Figure 5. India Automotive NVH Materials Market Share (%), By Region, FY2019-FY2033F
• Figure 6. By Vehicle Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 7. By Application Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 8. By Material Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India automotive NVH materials market is projected to witness a CAGR of 6.49% during the forecast period FY2026-FY2033, growing from USD 612.23 million in FY2025 to USD 1,012.48 million in FY2033F. The Indian automotive noise, vibration, and harshness (NVH) material market is experiencing robust growth, owing to shifting consumer needs for better cabin comfort as well as stringent regulatory needs for noise emissions from vehicles. With rising ownership of vehicles, consumers are increasingly looking for advanced driving experiences, compelling manufacturers to invest in advanced noise-suppression technologies in various segments. The growth of the market is also boosted by India's fast-increasing premium car segment, wherein NVH performance is a key brand discriminator.

Some of the technology highlights are the innovations of lightweight multi-layer acoustic barriers, recycled rubber-based absorbers, and foams with specialized composites providing increased damping efficiency without adding weight to vehicles. Electric mobility offers new challenges as well as opportunities since silent powertrains create a need for new solutions to mitigate high-frequency noise that was otherwise drowned out by conventional engine noise. OEMs are embracing end-to-end NVH strategies that combine material solutions across vehicle architectures, ranging from the engine compartment to the passenger compartment. The aftermarket remains on the growth path as passengers demand cabin refinement, while locally developed material technologies decrease dependence on imports. Sustainability is the most important factor today, and companies are focusing on green NVH solutions that are congruent with the principles of a circular economy. As India's automotive sector goes from strength to strength, the NVH materials market is primed for prolonged growth, spearheaded by incessant product development, increasing vehicle electrification, and relentless consumers' demand for high-end sound experiences.

For instance, in February 2025, BASF India Limited's new Cellasto manufacturing facility in Dahej, Gujarat, is a strategic move that goes beyond simple capacity addition, marking a high-level play in the specialized polyurethane business of the chemical industry. The project

demonstrates an intimate knowledge of the changing needs of the Indian automotive market, especially in noise, vibration, and harshness (NVH) reduction, a key area where Cellasto is strong.

New Product Launches Boost the Demand

New entrants in advanced acoustic foams and multi-layer insulation systems fuel the adoption of NVH materials. Original equipment manufacturers are introducing cutting-edge solutions such as recycled rubber-based absorbers and composite barriers with better sound reduction. Such solutions address emerging OEM demands in electric vehicles requiring precise frequency control. Lightweight materials with enhanced damping behavior are finding ground across vehicle categories. The aftermarket is looking for opportunities in retrofit noise control kits for cabin refinements. Sustainable material innovations are of special interest to environmentally friendly automakers. The product innovations cater to important noise management requirements as they help enable vehicle weight savings objectives. As the automakers focus on cabin refinement, high-end NVH technologies are becoming integral pieces in vehicle design and manufacturing processes.

For instance, in January 2025, Supreme Group introduced a new product line that focuses on sustainable materials for automotive interior soft trims and NVH solutions. The Circuline range incorporates renewable, recycled, and reclaimable materials in automotive components, targeting a closed-loop material system. The company aims to integrate these materials into critical and high-performance automotive applications while maintaining industry standards.

Two-Wheeler Segment Drives the Automotive NVH Materials Market

The two-wheeler market is becoming a major consumer of NVH materials in India. High-end motorcycle companies are increasingly using vibration-damping solutions to improve ride comfort. Engine mounts and fairing parts now incorporate specialized materials to minimize mechanical noise transmission. Urban commuter scooters are embracing rudimentary noise control elements to satisfy customer demands. The increasing premiumization of India's two-wheeler market is opening up opportunities for advanced NVH applications. Manufacturers are creating lighter solutions that do not compromise driving performance. This segment's growth indicates shifting consumer demand towards more mature riding experiences. With two-wheeler electrification, certain NVH issues are motivating greater material innovation.

For instance, in May 2025, Yezdi Adventure launch is imminent. Most of the updates on Yezdi Adventure 350 are likely to be engine centric. The motorcycle is likely to get the motor from the Jawa 350. Overall, NVH levels are likely to improve, with refinement being better.

For instance, in January 2023, Royal Enfield, a subsidiary of Eicher Motors Limited, has launched its Super Meteor 650 cruiser in India. It comes in three variants, Astral, Interstellar, and Celestial. The Super Meteor 650 is Royal Enfield's flagship product. It is the third motorcycle in its 650cc line-up, following the Interceptor 650 and Continental GT 650. The car is based on the brand's J-series platform and comes with a parallel-twin engine that has excellent NVH levels.

Passenger Cars Dominate the Automotive NVH Materials Market

Passenger cars dominate the consumption of NVH material in India. Manufacturers are focusing on cabin quietness as a primary luxury discriminator in various segments. Sedans and SUVs are progressively using sophisticated sound-absorbing panels on their roofs and doors. Acoustic glass usage and floor silencers are being made standard in premium products. Electric vehicle substitution calls for novel methods of high-frequency noise dampening. OEMs are making significant investments in total noise management solutions across vehicle architectures. The dominance in this segment mirrors consumers' call for smoother driving experiences. As competition escalates in passenger vehicles, NVH performance is now a key brand discriminator, and strong material demand is maintained.

For instance, in December 2024, Honda Cars India introduced the third-generation Amaze. The sedan is driven by a 1.2-liter i-VTEC petrol engine, E20 fuel compliant, with a 5-speed manual or a CVT. It produces 90 PS of power and has a claimed fuel economy of 19.46 km/l for the CVT and 18.65 km/l for the manual. Features like better NVH and a sturdier chassis guarantee a pleasant drive.

North India Acquires the Majority Share of the Automotive NVH Materials Market

North India leads the automotive NVH material market because it is the vehicle manufacturing plant hub. The Delhi-NCR, Uttar Pradesh, Rajasthan, and Punjab automotive clusters generate strong material demand for OEM use. Short distances from the main production units of large automakers benefit local suppliers. Extreme temperature fluctuations in the region require strong NVH solutions. Well-established logistics networks allow for easy distribution of materials across the country. North India's location mirrors India's automotive industry hub. The region's infrastructure facilitates just-in-time delivery to assembly facilities. This regional advantage guarantees ongoing market dominance with increasing vehicle production. Regional material innovations tend to establish trends that are embraced throughout India.

For instance, in 2025, the vehicle-class-wise data for Himachal Pradesh categorizes vehicles under "TWO-WHEELER," further dividing them into subcategories like 2WIC, 2WN, and 2WT. The first row shows that under "M-CYCLE/SCOOTER," there are 22,352 vehicles classified as 2WN (non-transport two-wheelers), with zero entries for 2WIC and 2WT. This structured format helps in analyzing vehicle distribution and trends, aiding policymakers in infrastructure planning and regulatory decisions. The data highlights the dominance of non-transport two-wheelers in the region.

Impact of U.S. Tariffs on India Automotive NVH Material Market

Potential U.S. tariffs on NVH materials could increase costs for Indian manufacturers relying on imported components. Domestic producers may gain some competitive advantage in local markets. However, access to advanced material technologies could be constrained. The tariffs might accelerate the localization of certain production processes. Price-sensitive segments may face challenges adopting premium NVH solutions. Long-term effects could include supply chain diversification to alternative sourcing regions. The market may see increased R&D in indigenous material alternatives. While OEM requirements would maintain baseline demand, product innovation cycles could be affected. The aftermarket segment might experience price pressures. Overall, the essential nature of NVH materials for vehicle quality ensures market resilience despite trade barriers.

Key Players Landscape and Outlook

The India NVH material market features global specialists competing with domestic suppliers. Multinationals lead in advanced material technologies and comprehensive system solutions. Local players compete through cost optimization and regional customization. Competition centers on material performance characteristics and application-specific innovations. Key differentiators include patented acoustic formulations and sustainable production processes. OEM partnerships are crucial for technological development and market positioning. The landscape is evolving with new entrants offering specialized solutions for electric vehicles. Aftermarket distribution networks represent another competitive battleground. Material certifications and testing capabilities are becoming important selection criteria. The market rewards suppliers who balance performance with cost-effectiveness across vehicle segments. Continuous innovation remains essential for maintaining a competitive advantage.

For instance, in September 2024, Autoneum India Private Limited opened a new plant in Pune, its third in India, which is in line with the company's strategic focus on Asian growth markets. A new joint venture plant in Changchun in the northern Chinese province of Jilin will ramp up production of inner dashes, interior floor insulators, and other NVH components for European, Japanese, and Chinese car manufacturers from the end of 2024.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Unmet Needs

6. India Automotive NVH Materials Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Vehicle Type
    • 6.2.1.1. Passenger Cars
    • 6.2.1.2. Commercial Vehicles
    • 6.2.1.3. Two Wheelers
    • 6.2.1.4. Others
  • 6.2.2. By Application
    • 6.2.2.1. Absorption
    • 6.2.2.2. Damping
    • 6.2.2.3. Insulation
  • 6.2.3. By Material Type
    • 6.2.3.1. Rubber
    • 6.2.3.2. Plastic and Foam
    • 6.2.3.3. Fibers
  • 6.2.4. By Region
    • 6.2.4.1. North
    • 6.2.4.2. West and Central
    • 6.2.4.3. South
    • 6.2.4.4. East
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Vehicle Type
  • 6.3.2. By Application
  • 6.3.3. By Material Type
  • 6.3.4. By Region

7. Import-Export Analysis

8. Demand Supply Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Policy and Regulatory Landscape

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. Anand NVH Products Private Limited
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Key Products Offered
    • 15.3.1.4. Key Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 15.3.2. SumiRiko Auto-Parts India Private Limited
  • 15.3.3. Toyota Boshoku Automotive India Private Limited
  • 15.3.4. Autoneum India Private Limited
  • 15.3.5. Roechling Automotive India Private Limited
  • 15.3.6. Toray Kusumgar Advanced Textile Private Limited
  • 15.3.7. Anusaya Auto Press Parts Private Limited
  • 15.3.8. Sanko Gosei Technology India Private Limited
  • 15.3.9. Woco Tech Automotive India Private Limited
  • 15.3.10. Bando India Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer