業務用ヘアケア市場規模、シェア、成長分析：製品タイプ別、流通チャネル別、サービス別、エンドユーザー別、地域別 - 産業予測 2025～2032年

業務用ヘアケア 2023年の市場規模は330億1,000万米ドルで、2024年の346億8,000万米ドルから2032年には516億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.1％で成長する見通しです。

パーソナルケア家電市場は、いくつかの重要な要因によって力強い成長を遂げています。特に開発途上地域で働く女性の数が増加していることが、この動向に大きく寄与しています。さらに、美容基準の変化と意識の高まりを反映して、男性のグルーミング製品需要が顕著に増加しています。特にヘアケア用具における技術の進歩も、製品の性能と使用者の満足度を高め、関心をさらに高めています。可処分所得が増加傾向にあることから、消費者はセルフケアにより多くの投資を行うようになり、市場の拡大を後押しすると予想されます。これを受けて、パーソナルケアブランドは、革新的な製品の発売、M&A、地理的拡大などの戦略的イニシアチブを推進しており、これらはすべて、市場での地位を強化し、この競争の場での持続的成長を確保することを目的としています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

業務用ヘアケア市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• ヘアカラー
• シャンプー＆コンディショナー
• スタイリング剤
• ストレート＆パーマ製品

業務用ヘアケア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケット/スーパーマーケット
• eコマース
• サロン
• 薬局
• 専門店
• その他

業務用ヘアケア市場規模：サービス別& CAGR（2025-2032）

• 市場概要
• ヘアスタイリング
• ヘアカラー
• テクスチャリング
• その他

業務用ヘアケア市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 個人消費者
• サロンとスパ
• その他

業務用ヘアケア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• L'Oreal Group（France）
• Procter & Gamble（USA）
• Henkel AG & Co. KGaA（Germany）
• Unilever（UK/Netherlands）
• Estee Lauder Companies Inc.（USA）
• Kao Corporation（Japan）
• Revlon Inc.（USA）
• Shiseido Company, Limited（Japan）
• Amway Corporation（United States）
• Johnson & Johnson（United States）
• Natura & Co.（Brazil）
• Professional Hair Labs（United States）
• PLZ Corp（United States）
• Fable & Mane（United Kingdom）

結論と提言

Professional Hair Care Market size was valued at USD 33.01 billion in 2023 and is poised to grow from USD 34.68 billion in 2024 to USD 51.63 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The personal care electrical appliances market is witnessing robust growth driven by several key factors. The rising number of working women, particularly in developing regions, significantly contributes to this trend. Additionally, there is a marked increase in demand for grooming products among men, reflecting shifting beauty standards and rising awareness. Technological advancements, especially in hair care tools, also enhance product performance and user satisfaction, further fueling interest. With disposable incomes on the rise, consumers are expected to invest more in self-care, propelling market expansion. In response, personal care brands are pursuing strategic initiatives such as innovative product launches, mergers and acquisitions, and geographic expansion, all aimed at strengthening their market position and ensuring sustainable growth in this competitive arena.

Top-down and bottom-up approaches were used to estimate and validate the size of the Professional Hair Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Professional Hair Care Market Segments Analysis

Global Professional Hair Care Market is segmented by Product Type, Distribution Channel, Services, End User and region. Based on Product Type, the market is segmented into Hair Colors, Shampoo & Conditioners, Styling Agent, Straightening & Perming Product. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, E-commerce, Salons, Pharmacy, Specialty Stores, Others. Based on Services, the market is segmented into Hair Styling, Hair Coloring, Texturizing and Others. Based on End User, the market is segmented into Individual Consumers, Salons and Spa Centers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Professional Hair Care Market

The growing awareness and emphasis on personal grooming and appearance are significantly fueling the demand for professional hair care products and services. As individuals become more conscious of their looks and the impact of quality hair care on their overall image, they are increasingly investing in specialized products and salon services. This trend reflects a broader cultural shift towards prioritizing self-care and aesthetic presentation, leading to a heightened interest in professional hair treatments. Consequently, the professional hair care market is experiencing robust growth, as consumers seek effective solutions to enhance their hair's health and style.

Restraints in the Professional Hair Care Market

The Professional Hair Care market faces challenges due to stringent regulations surrounding ingredient safety and testing. These regulations can hinder the development and launch of new products, resulting in significant delays and elevated costs for companies in the industry. Navigating the complex landscape of compliance can be burdensome, forcing brands to invest additional time and resources to meet safety standards. Consequently, these factors may limit innovation and reduce the speed at which new products enter the market, ultimately affecting overall market growth and competitive dynamics. Addressing these restraints is essential for the advancement of the Professional Hair Care sector.

Market Trends of the Professional Hair Care Market

The professional hair care market is experiencing a significant trend towards sustainable and organic formulations, reflecting a broader consumer demand for environmentally responsible products. As awareness of sustainability and health impacts rises, consumers are prioritizing hair care solutions that feature natural, ethically sourced ingredients and eco-friendly packaging. This shift not only appeals to eco-conscious consumers but also aligns brands with global sustainability goals. Consequently, market players are innovating to create products that meet these rising standards, leading to an increase in the development of green certifications, cruelty-free testing, and biodegradable packaging solutions, thereby reshaping the competitive landscape of the hair care industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Professional Hair Care Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Hair Colors
• Shampoo & Conditioners
• Styling Agent
• Straightening & Perming Product

Global Professional Hair Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• E-commerce
• Salons
• Pharmacy
• Specialty Stores
• Others

Global Professional Hair Care Market Size by Services & CAGR (2025-2032)

• Market Overview
• Hair Styling
• Hair Coloring
• Texturizing
• Others

Global Professional Hair Care Market Size by End User & CAGR (2025-2032)

• Market Overview
• Individual Consumers
• Salons and Spa Centers
• Others

Global Professional Hair Care Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Services, End User)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Services, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Services, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Services, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Services, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Professional Hair Labs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PLZ Corp (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fable & Mane (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations