市場調査レポート

商品コード

1724941

香水の世界市場の評価：製品タイプ別、芳香タイプ別、カテゴリ別、価格帯別、規模別、流通チャネル別、地域別、機会、予測（2018年～2032年）

Global Perfume Market Assessment, By Product Type, By Fragrance Type, By Category, By Price Segment, By Size, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F

出版日: 2025年05月14日
発行: Market Xcel - Markets and Data
ページ情報: 英文 247 Pages
納期: 3～5営業日

カスタマイズ可能

価格

PDF & Excel Printable (Single User License)

USD 4,500 653,760円

レポートPDFを1名の方がご利用頂けるライセンスです。レポートPDFのパスワード保護はありません。PDF内のテキスト等のコピー＆ペーストは可能です。印刷は無制限で可能です。Excelのデータがライセンスに含まれています。

PDF & Excel Printable (Corporate License)

USD 5,700 828,096円

レポートPDFを企業の１カ国の拠点のすべての方がご利用頂けるライセンスです。レポートPDFのパスワード保護はありません。PDF内のテキスト等のコピー＆ペーストは可能ですが、企業内部での利用に限定されます。ご利用に際しては、あらかじめ出版社の許諾を得る必要があります。詳細はお問合せください。印刷は可能です。Excelのデータがライセンスに含まれています。

PDF & Excel Printable (Custom Research License)

USD 8,200 1,191,296円

レポートPDFを企業の１カ国の拠点のすべての方がご利用頂けるライセンスです。レポートPDFのパスワード保護はありません。PDF内のテキスト等のコピー＆ペーストは可能です。印刷は無制限で可能です。Excelのデータがライセンスに含まれています。アナリストアワー100時間が含まれており、レポートのカスタマイズなどにご利用いただけます。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=145.28円

全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界の香水の市場規模は、2024年の528億3,000万米ドルから2032年に833億2,000万米ドルに達すると予測され、2025年～2032年の予測期間にCAGRで5.86%の成長が見込まれます。これは、特に若年層における力強い競合、製品の革新、消費者の選好の進化によるものです。特に中国、インド、ブラジルなどの新興経済国における可処分所得の増加は、大衆向け/高級フレグランスの消費者層を拡大し、都市化はパーソナルグルーミング製品に対する需要を増大させています。ソーシャルメディアとセレブリティ文化も極めて重要であり、インフルエンサーやセレブが推薦する香水がトレンドと売上を牽引しています。職人技によるニッチな高級香水を求める顧客が増え、中東の香り（ウード、アンバー）が世界的な評価を得ています。

長持ちする香水に利用されるバイオテクノロジーやマイクロカプセル化などの技術革新が、香水部門の革新をさらに促進しています。中東で求められる強力で長持ちする香りから、アジア太平洋で好まれる軽やかでフローラルな芳香まで、地域差によって市場はさらにセグメンテーションされます。ユニセックスでジェンダーニュートラルな製品も流行しており、パーソナルケアの流動性を好む若い世代に受けています。eコマースは香水販売を一変させ、インターネットサイトやバーチャル試着、Scentbird, Inc.のようなサブスクリプションサービスが香水をより身近なものにしています。持続可能性も重要な促進要因であり、消費者はヴィーガン、アルコールフリー、クルエルティフリー、環境にやさしい製品を求め、ブランドはリサイクル可能なパッケージやよりクリーンな製法を使用することを強いられています。贈答文化や季節ごとの限定品も、着実な需要を牽引しています。例えば2025年2月、Parfums Christian Dior（UK）は、Diorの伝統にインスパイアされたLa Collection Priveeを発売しました。La Collection Privee Christian Dior香水は、最高級の原料と美しい花々を特徴としています。

当レポートでは、世界の香水市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

市場規模の分析と予測
- 金額
- 数量
市場シェアの分析と予測
- 製品タイプ別
  - オードパルファム（EDP）
  - オードトワレ（EDT）
  - その他
- 芳香タイプ別
  - アクア
  - ムスキー
  - アンバー
  - ウッディ
  - フローラル
  - その他
- カテゴリ別
  - 男性
  - 女性
  - ユニセックス
- 価格帯別
  - マス
  - プレミアム
- サイズ別
  - 60ml以下
  - 61～100ml
  - 100ml超
- 流通チャネル別
  - スーパーマーケット/ハイパーマーケット
  - コンビニエンスストア
  - ブランドストア、キオスク
  - 薬局
  - オンライン
  - その他
- 地域別
  - 北米
  - 欧州
  - アジア太平洋
  - 南米
  - 中東・アフリカ
- 市場シェア分析：企業別（上位5社とその他）（金額）（2024年）
市場マップ分析（2024年）
- 製品タイプ別
- 芳香タイプ別
- カテゴリ別
- サイズ別
- 流通チャネル別
- 地域別

第7章北米の香水市場の見通し（2018年～2032年）

市場規模の分析と予測
- 金額
- 数量
市場シェアの分析と予測
- 製品タイプ別
  - オードパルファム（EDP）
  - オードトワレ（EDT）
  - その他
- 芳香タイプ別
  - アクア
  - ムスク
  - アンバー
  - ウッディ
  - フローラル
  - その他
- カテゴリ別
  - 男性
  - 女性
  - ユニセックス
- 価格帯別
  - マス
  - プレミアム
- サイズ別
  - 60ml以下
  - 61～100ml
  - 100ml超
- 流通チャネル別
  - スーパーマーケット/ハイパーマーケット
  - コンビニエンスストア
  - ブランドストア、キオスク
  - 薬局
  - オンライン
  - その他
- 国別
  - 米国
  - カナダ
  - メキシコ
各国の市場の評価
- 米国の香水市場の見通し（2018年～2032年）
  - 市場規模の分析と予測
  - 市場シェアの分析と予測

第8章欧州の香水市場の見通し（2018年～2032年）

ドイツ
フランス
イタリア
英国
ロシア
オランダ
スペイン
ポーランド

第9章アジア太平洋の香水市場の見通し（2018年～2032年）

インド
中国
日本
オーストラリア
ベトナム
韓国
インドネシア
フィリピン

第10章南米の香水市場の見通し（2018年～2032年）

ブラジル
アルゼンチン

第11章中東・アフリカの香水市場の見通し（2018年～2032年）

サウジアラビア
アラブ首長国連邦
南アフリカ

第12章需給分析

第13章輸入と輸出の分析

第14章バリューチェーン分析

第15章ポーターのファイブフォース分析

第16章 PESTLE分析

第17章価格分析

第18章市場力学

市場促進要因
市場の課題

第19章市場動向と発展

第20章ケーススタディ

第21章競合情勢

マーケットリーダー上位5社の競合マトリクス
上位5社のSWOT分析
市場企業主要12社の情勢
- Coty Inc.
- CHANEL
- LVMH Moet Hennessy - Louis Vuitton
- Parfums Christian Dior (UK) Limited
- The Estee Lauder Companies (ELC)
- Giorgio Armani S.p.A.
- Revlon Consumer Products LLC (Elizabeth Arden)
- Dolce & Gabbana S.r.l.
- Burberry Group plc
- Tommy Hilfiger U.S.A Inc.

第22章戦略的提言

第23章調査会社について・免責事項

図表

List of Tables

Table 1. Competition Matrix of Top 5 Market Leaders
Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

Figure 1. Global Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 2. Global Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 3. Global Perfume Market Share (%), By Product Type, 2018-2032F
Figure 4. Global Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 5. Global Perfume Market Share (%), By Category, 2018-2032F
Figure 6. Global Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 7. Global Perfume Market Share (%), By Size, 2018-2032F
Figure 8. Global Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 9. Global Perfume Market Share (%), By Region, 2018-2032F
Figure 10. North America Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 11. North America Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 12. North America Perfume Market Share (%), By Product Type, 2018-2032F
Figure 13. North America Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 14. North America Perfume Market Share (%), By Category, 2018-2032F
Figure 15. North America Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 16. North America Perfume Market Share (%), By Size, 2018-2032F
Figure 17. North America Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 18. North America Perfume Market Share (%), By Country, 2018-2032F
Figure 19. United States Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 20. United States Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 21. United States Perfume Market Share (%), By Product Type, 2018-2032F
Figure 22. United States Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 23. United States Perfume Market Share (%), By Category, 2018-2032F
Figure 24. United States Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 25. United States Perfume Market Share (%), By Size, 2018-2032F
Figure 26. United States Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 27. Canada Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 28. Canada Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 29. Canada Perfume Market Share (%), By Product Type, 2018-2032F
Figure 30. Canada Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 31. Canada Perfume Market Share (%), By Category, 2018-2032F
Figure 32. Canada Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 33. Canada Perfume Market Share (%), By Size, 2018-2032F
Figure 34. Canada Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 35. Mexico Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 36. Mexico Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 37. Mexico Perfume Market Share (%), By Product Type, 2018-2032F
Figure 38. Mexico Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 39. Mexico Perfume Market Share (%), By Category, 2018-2032F
Figure 40. Mexico Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 41. Mexico Perfume Market Share (%), By Size, 2018-2032F
Figure 42. Mexico Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 43. Europe Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 44. Europe Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 45. Europe Perfume Market Share (%), By Product Type, 2018-2032F
Figure 46. Europe Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 47. Europe Perfume Market Share (%), By Category, 2018-2032F
Figure 48. Europe Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 49. Europe Perfume Market Share (%), By Size, 2018-2032F
Figure 50. Europe Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 51. Europe Perfume Market Share (%), By Country, 2018-2032F
Figure 52. Germany Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 53. Germany Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 54. Germany Perfume Market Share (%), By Product Type, 2018-2032F
Figure 55. Germany Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 56. Germany Perfume Market Share (%), By Category, 2018-2032F
Figure 57. Germany Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 58. Germany Perfume Market Share (%), By Size, 2018-2032F
Figure 59. Germany Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 60. France Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 61. France Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 62. France Perfume Market Share (%), By Product Type, 2018-2032F
Figure 63. France Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 64. France Perfume Market Share (%), By Category, 2018-2032F
Figure 65. France Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 66. France Perfume Market Share (%), By Size, 2018-2032F
Figure 67. France Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 68. Italy Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 69. Italy Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 70. Italy Perfume Market Share (%), By Product Type, 2018-2032F
Figure 71. Italy Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 72. Italy Perfume Market Share (%), By Category, 2018-2032F
Figure 73. Italy Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 74. Italy Perfume Market Share (%), By Size, 2018-2032F
Figure 75. Italy Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 76. United Kingdom Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 77. United Kingdom Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 78. United Kingdom Perfume Market Share (%), By Product Type, 2018-2032F
Figure 79. United Kingdom Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 80. United Kingdom Perfume Market Share (%), By Category, 2018-2032F
Figure 81. United Kingdom Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 82. United Kingdom Perfume Market Share (%), By Size, 2018-2032F
Figure 83. United Kingdom Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 84. Russia Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 85. Russia Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 86. Russia Perfume Market Share (%), By Product Type, 2018-2032F
Figure 87. Russia Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 88. Russia Perfume Market Share (%), By Category, 2018-2032F
Figure 89. Russia Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 90. Russia Perfume Market Share (%), By Size, 2018-2032F
Figure 91.
Figure 92. Russia Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 93. Netherlands Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 94. Netherlands Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 95. Netherlands Perfume Market Share (%), By Product Type, 2018-2032F
Figure 96. Netherlands Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 97. Netherlands Perfume Market Share (%), By Category, 2018-2032F
Figure 98. Netherlands Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 99. Netherlands Perfume Market Share (%), By Size, 2018-2032F
Figure 100. Netherlands Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 101. Spain Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 102. Spain Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 103. Spain Perfume Market Share (%), By Product Type, 2018-2032F
Figure 104. Spain Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 105. Spain Perfume Market Share (%), By Category, 2018-2032F
Figure 106. Spain Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 107. Spain Perfume Market Share (%), By Size, 2018-2032F
Figure 108. Spain Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 109. Turkey Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 110. Turkey Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 111. Turkey Perfume Market Share (%), By Product Type, 2018-2032F
Figure 112. Turkey Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 113. Turkey Perfume Market Share (%), By Category, 2018-2032F
Figure 114. Turkey Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 115. Turkey Perfume Market Share (%), By Size, 2018-2032F
Figure 116. Turkey Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 117. Poland Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 118. Poland Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 119. Poland Perfume Market Share (%), By Product Type, 2018-2032F
Figure 120. Poland Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 121. Poland Perfume Market Share (%), By Category, 2018-2032F
Figure 122. Poland Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 123. Poland Perfume Market Share (%), By Size, 2018-2032F
Figure 124. Poland Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 125. South America Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 126. South America Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 127. South America Perfume Market Share (%), By Product Type, 2018-2032F
Figure 128. South America Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 129. South America Perfume Market Share (%), By Category, 2018-2032F
Figure 130. South America Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 131. South America Perfume Market Share (%), By Size, 2018-2032F
Figure 132. South America Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 133. South America Perfume Market Share (%), By Country, 2018-2032F
Figure 134. Brazil Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 135. Brazil Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 136. Brazil Perfume Market Share (%), By Product Type, 2018-2032F
Figure 137. Brazil Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 138. Brazil Perfume Market Share (%), By Category, 2018-2032F
Figure 139. Brazil Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 140. Brazil Perfume Market Share (%), By Size, 2018-2032F
Figure 141. Brazil Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 142. Argentina Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 143. Argentina Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 144. Argentina Perfume Market Share (%), By Product Type, 2018-2032F
Figure 145. Argentina Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 146. Argentina Perfume Market Share (%), By Category, 2018-2032F
Figure 147. Argentina Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 148. Argentina Perfume Market Share (%), By Size, 2018-2032F
Figure 149. Argentina Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 150. Asia-Pacific Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 151. Asia-Pacific Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 152. Asia-Pacific Perfume Market Share (%), By Product Type, 2018-2032F
Figure 153. Asia-Pacific Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 154. Asia-Pacific Perfume Market Share (%), By Category, 2018-2032F
Figure 155. Asia-Pacific Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 156. Asia-Pacific Perfume Market Share (%), By Size, 2018-2032F
Figure 157. Asia-Pacific Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 158. Asia-Pacific Perfume Market Share (%), By Country, 2018-2032F
Figure 159. India Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 160. India Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 161. India Perfume Market Share (%), By Product Type, 2018-2032F
Figure 162. India Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 163. India Perfume Market Share (%), By Category, 2018-2032F
Figure 164. India Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 165. India Perfume Market Share (%), By Size, 2018-2032F
Figure 166. India Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 167. China Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 168. China Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 169. China Perfume Market Share (%), By Product Type, 2018-2032F
Figure 170. China Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 171. China Perfume Market Share (%), By Category, 2018-2032F
Figure 172. China Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 173. China Perfume Market Share (%), By Size, 2018-2032F
Figure 174. China Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 175. Japan Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 176. Japan Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 177. Japan Perfume Market Share (%), By Product Type, 2018-2032F
Figure 178. Japan Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 179. Japan Perfume Market Share (%), By Category, 2018-2032F
Figure 180. Japan Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 181. Japan Perfume Market Share (%), By Size, 2018-2032F
Figure 182. Japan Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 183. Australia Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 184. Australia Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 185. Australia Perfume Market Share (%), By Product Type, 2018-2032F
Figure 186. Australia Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 187. Australia Perfume Market Share (%), By Category, 2018-2032F
Figure 188. Australia Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 189. Australia Perfume Market Share (%), By Size, 2018-2032F
Figure 190. Australia Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 191. Vietnam Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 192. Vietnam Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 193. Vietnam Perfume Market Share (%), By Product Type, 2018-2032F
Figure 194. Vietnam Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 195. Vietnam Perfume Market Share (%), By Category, 2018-2032F
Figure 196. Vietnam Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 197. Vietnam Perfume Market Share (%), By Size, 2018-2032F
Figure 198. Vietnam Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 199. South Korea Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 200. South Korea Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 201. South Korea Perfume Market Share (%), By Product Type, 2018-2032F
Figure 202. South Korea Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 203. South Korea Perfume Market Share (%), By Category, 2018-2032F
Figure 204. South Korea Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 205. South Korea Perfume Market Share (%), By Size, 2018-2032F
Figure 206. South Korea Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 207. Indonesia Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 208. Indonesia Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 209. Indonesia Perfume Market Share (%), By Product Type, 2018-2032F
Figure 210. Indonesia Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 211. Indonesia Perfume Market Share (%), By Category, 2018-2032F
Figure 212. Indonesia Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 213. Indonesia Perfume Market Share (%), By Size, 2018-2032F
Figure 214. Indonesia Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 215. Philippines Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 216. Philippines Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 217. Philippines Perfume Market Share (%), By Product Type, 2018-2032F
Figure 218. Philippines Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 219. Philippines Perfume Market Share (%), By Category, 2018-2032F
Figure 220. Philippines Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 221. Philippines Perfume Market Share (%), By Size, 2018-2032F
Figure 222. Philippines Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 223. Middle East & Africa Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 224. Middle East & Africa Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 225. Middle East & Africa Perfume Market Share (%), By Product Type, 2018-2032F
Figure 226. Middle East & Africa Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 227. Middle East & Africa Perfume Market Share (%), By Category, 2018-2032F
Figure 228. Middle East & Africa Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 229. Middle East & Africa Perfume Market Share (%), By Size, 2018-2032F
Figure 230. Middle East & Africa Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 231. Middle East & Africa Perfume Market Share (%), By Country, 2018-2032F
Figure 232. Saudi Arabia Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 233. Saudi Arabia Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 234. Saudi Arabia Perfume Market Share (%), By Product Type, 2018-2032F
Figure 235. Saudi Arabia Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 236. Saudi Arabia Perfume Market Share (%), By Category, 2018-2032F
Figure 237. Saudi Arabia Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 238. Saudi Arabia Perfume Market Share (%), By Size, 2018-2032F
Figure 239. Saudi Arabia Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 240. UAE Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 241. UAE Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 242. UAE Perfume Market Share (%), By Product Type, 2018-2032F
Figure 243. UAE Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 244. UAE Perfume Market Share (%), By Category, 2018-2032F
Figure 245. UAE Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 246. UAE Perfume Market Share (%), By Size, 2018-2032F
Figure 247. UAE Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 248. South Africa Perfume Market, By Value, In USD Billion, 2018-2032F
Figure 249. South Africa Perfume Market, By Volume, In Thousand Units, 2018-2032F
Figure 250. South Africa Perfume Market Share (%), By Product Type, 2018-2032F
Figure 251. South Africa Perfume Market Share (%), By Fragrance Type, 2018-2032F
Figure 252. South Africa Perfume Market Share (%), By Category, 2018-2032F
Figure 253. South Africa Perfume Market Share (%), By Price Segment, 2018-2032F
Figure 254. South Africa Perfume Market Share (%), By Size, 2018-2032F
Figure 255. South Africa Perfume Market Share (%), By Distribution Channel, 2018-2032F
Figure 256. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
Figure 257. By Fragrance Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
Figure 258. By Category Map-Market Size (USD Billion) & Growth Rate (%), 2024
Figure 259. By Price Segment Map-Market Size (USD Billion) & Growth Rate (%), 2024
Figure 260. By Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
Figure 261. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
Figure 262. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

Product Code: MX13118

Global perfume market is projected to witness a CAGR of 5.86% during the forecast period 2025-2032, growing from USD 52.83 billion in 2024 to USD 83.32 billion in 2032F, owing to strong competition, innovation in product offerings, and evolving consumer preferences, particularly among younger demographics. Growing disposable incomes, especially in emerging economies such as China, India, and Brazil, have widened the consumer base for mass and luxury fragrances, and urbanization has increased demand for personal grooming products. Social media and celebrity culture are also crucial, with influencers and celebrity-endorsed perfumes driving trends and sales. Premiumization is another major driver, as customers increasingly look for niche, artisanal, and exclusive perfumes from brands, with Middle East fragrances (oud, amber) gaining global appreciation.

Technological innovation, including biotechnology and microencapsulation for long-lasting perfumes, further fuels innovation in the perfume sector. Regional differences further segment the market, ranging from the potent, long-duration fragrances demanded in the Middle East to light, floral bouquets preferred in Asia-Pacific. Unisex and gender-neutral products are also trending, appealing to younger generations with a preference for fluidity of personal care. E-commerce has transformed perfume sales, with internet sites, virtual try-ons, and subscription services such as Scentbird, Inc. making it more accessible. Sustainability is also a key driver, with consumers calling for vegan, alcohol-free, cruelty-free, and environmentally friendly products, compelling brands to use recyclable packaging and cleaner formulations. The gifting culture and seasonal limited editions also drive consistent demand. For instance, in February 2025, Parfums Christian Dior (UK) Limited launched a new look for La Collection Privee, inspired by the heritage of Dior. Each La Collection Privee Christian Dior perfume features the most precious ingredients and beautiful flowers.

Growing Influence of Social Media and Celebrity Culture Driving the Global Perfume Market

The world of perfumery is amidst a revolutionary change, driven by the dynamic forces of celebrity culture and social media power. Social media platforms such as Instagram, TikTok, and YouTube have emerged as central influencers of fragrance trends, with influencers creating overnight consumer trends. Beauty influencers constantly feature scent collections, critique new releases, and create scent-matching challenges, turning perfumes into a highly interactive subject in online forums. Celebrity-backed perfumes have also become a ruling power, tapping into star power to drive sales and brand awareness. Perfumes have turned cult, selling out in just a few hours of release. These perfumes bank on celebrities' brands, tapping into an emotional appeal with fans to wear what their idols wear. For instance, in April 2025, Better World Fragrance House, run by BWFH, LLC and founded by the musician Drake, launched its first eau de parfum, Summer Mink. This fragrance aims to shake up the usual perfume standards by fusing luxury with a touch of the unexpected.

Limited-edition pairs and storytelling further add exclusivity, making perfumes fashion accessories that no one can do without. With digital interaction on the rise, the interplay of celebrity power, viral fashion, and online shopping will continue to be a driving force for growth in the global perfume industry.

Premiumization and Demand for Luxury Fragrances Drives the Global Perfume Market

The global perfume industry is witnessing a strong premiumization trend, with premium fragrances being one of the fastest-growing categories. This trend results from changing consumer desires, where premium perfumes have evolved from simple personal care products to highly sought-after status symbols and personal identity expressions. Premium scent demand is being fueled by well-off millennials and Gen Z customers who see expensive fragrance as an affordable wearable luxury equivalent to high-style fashion or elegant jewelry. Independent niche players have built loyal customers on the backs of distinctive, multi-layered fragrance profiles and interesting brand storytelling that focuses on craftsmanship and prestige. Middle Eastern influence is still strong, with oud-based and amber-dense fragrances from brands becoming increasingly popular worldwide for their strength and longevity. Luxury brands are also taking it to the next level with personalized options, ranging from Dior's limited "La Collection Privee" to Guerlain's bespoke blending service, appealing to discerning shoppers looking for unique pieces.

For instance, in October 2023, Guerlain SA teamed up with fellow LVMH-owned leather-goods maison MOYNAT PARIS to offer an ultra-personalized luxury experience. This premiumization trend highlights how contemporary consumers increasingly view fine fragrances not only as products, but as wearable art forms that express sophistication, emotion, and personal story.

Eau De Parfum (EDP) Type Dominating to Propel the Growth of the Market

The Eau de Parfum (EDP) category has grown to become the leading player in the worldwide fragrance market, fueling strong industry growth. With a greater concentration of fragrance oils than Eau de Toilette (EDT) and other types, EDP presents users with the ideal combination of longevity, sillage, and value, driving factors behind its universal appeal. Growth in the segment is a commentary on changing consumer expectations around premium experiences, as wearers become more and more focused on longer-lasting scent performance that merits higher prices. Luxury and niche players especially use the EDP format to provide more developed, layered fragrances that open wonderfully on skin over time. Across designer houses and craft perfumers, the market is experiencing a strategic migration toward EDP-heavy collections. The premiumization trend also tracks EDP's growth, as consumers are willing to pay extra for concentrated, higher-quality products. As consumers continue to link EDP with luxury, craftsmanship, and olfactory complexity, its market dominance seems poised to grow even stronger, making it a key driver of the future growth of the perfume industry.

For instance, in September 2024, SKINN, a renowned Indian fragrance brand by Titan Company Limited, announced the launch of its new affordable fragrance line, SKINN 24Seven range. This strategic move marks a significant expansion for SKINN, aiming to cater to the growing demand for premium fragrances at accessible price points. SKINN 24Seven introduces a range of Eau De Parfums designed to elevate the ordinary to the extraordinary.

Asia-Pacific Holds the Dominant Share in the Global Perfume Market

The Asia-Pacific has become the driving force behind the growth of the global perfume market, overtaking its traditional strongholds in Europe and North America. This dynamic growth echoes the transformation of the consumer ecosystem and the region's economic transformation. China and India are the twin drivers of this expansion. China's high-end fragrance market is going through a boom, with consumers adopting both Western prestige brands and domestic players. The region's growing middle class is fueling a strong trading-up trend from mass to premium fragrance. The digital revolution has been especially revolutionary in APAC, where e-commerce platforms are increasing perfume sales at a higher rate than retail, assisted by innovative strategies such as China's livestream shopping and Korea's try-before-you-buy sample programs. Cultural trends are just as impactful, ranging from Japan and South Korea's K-beauty-driven layering fragrance fashion to the surging interest in halal-certified fragrances in Muslim markets. Asia-Pacific is driving market growth and actively transforming the global fragrance market with its blend of digital innovation, demographic strengths, and fast-changing consumer tastes.

For instance, in November 2024, Diptyque Distribution LLC announced its debut in India, entering a new market. The company aims to bring the heritage of fragrance and savoir-faire to a place that understands the poetry of scent so intimately.

Impact of U.S. Tariffs on Global Perfume Market

One of the world's largest fragrance markets, the United States' trade policies significantly influence the sector, particularly affecting European luxury houses and emerging Asian producers.

Major European exporters like France, Italy, and Spain, home to many perfume brands, face higher import duties, forcing them to either absorb costs or pass them on to U.S. consumers through price hikes.

Niche perfumers relying on rare ingredients (oud, ambergris) are particularly vulnerable, as tariffs compound already-high raw material expenses.

Key Players Landscape and Outlook

A mix of multinational conglomerates, luxury fashion houses, and specialized fragrance manufacturers dominates the global perfume market. Across the industry, several key trends are shaping the competitive landscape. Innovation and technology are at the forefront, with AI-powered scent personalization and digital engagement tools becoming increasingly common. As brands invest in eco-friendly packaging and ethical sourcing, sustainability is another major focus and even utilize blockchain and smart packaging to combat counterfeiting. The rise of e-commerce and direct-to-consumer models is making niche and luxury brands more accessible, while celebrity and influencer endorsements continue to drive marketing success, especially among younger consumers. Demand is also rising for natural, vegan, and gender-neutral fragrances, as well as for long-lasting Eau de Parfum formats and subscription-based models. Looking ahead, companies that prioritize AI-driven personalization, sustainability, and digital engagement will be best positioned to capture emerging consumer preferences and maintain a competitive edge in this dynamic market.

For instance, in July 2024, Parfums Christian Dior, part of LVMH Beauty, teamed up with Delhi Duty Free to unveil a stunning fragrance shop at Indira Gandhi International Airport (Delhi Airport).

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

5.1. Respondent Demographics
5.2. Brand Awareness
5.3. Factors Considered in Purchase Decisions
5.4. Frequency of Purchase
5.5. Preferred Distribution Channel
5.6. Purpose of Purchase

6. Global Perfume Market Outlook, 2018-2032F

6.1. Market Size Analysis & Forecast
- 6.1.1. By Value
- 6.1.2. By Volume
6.2. Market Share Analysis & Forecast
- 6.2.1. By Product Type
  - 6.2.1.1. Eau De Parfum (EDP)
  - 6.2.1.2. Eau De Toilette (EDT)
  - 6.2.1.3. Others
- 6.2.2. By Fragrance Type
  - 6.2.2.1. Aqua
  - 6.2.2.2. Musky
  - 6.2.2.3. Amber
  - 6.2.2.4. Woody
  - 6.2.2.5. Floral
  - 6.2.2.6. Others
- 6.2.3. By Category
  - 6.2.3.1. Male
  - 6.2.3.2. Female
  - 6.2.3.3. Unisex
- 6.2.4. By Price Segment
  - 6.2.4.1. Mass
  - 6.2.4.2. Premium
- 6.2.5. By Size
  - 6.2.5.1. Up to 60ml
  - 6.2.5.2. 61 to 100ml
  - 6.2.5.3. More than 100ml
- 6.2.6. By Distribution Channel
  - 6.2.6.1. Supermarkets/Hypermarkets
  - 6.2.6.2. Convenience Stores
  - 6.2.6.3. Brand Stores and Kiosks
  - 6.2.6.4. Chemists/Pharmacies
  - 6.2.6.5. Online
  - 6.2.6.6. Others
- 6.2.7. By Region
  - 6.2.7.1. North America
  - 6.2.7.2. Europe
  - 6.2.7.3. Asia-Pacific
  - 6.2.7.4. South America
  - 6.2.7.5. Middle East and Africa
- 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
6.3. Market Map Analysis, 2024
- 6.3.1. By Product Type
- 6.3.2. By Fragrance Type
- 6.3.3. By Category
- 6.3.4. By Size
- 6.3.5. By Distribution Channel
- 6.3.6. By Region

7. North America Perfume Market Outlook, 2018-2032F

7.1. Market Size Analysis & Forecast
- 7.1.1. By Value
- 7.1.2. By Volume
7.2. Market Share Analysis & Forecast
- 7.2.1. By Product Type
  - 7.2.1.1. Eau De Parfum (EDP)
  - 7.2.1.2. Eau De Toilette (EDT)
  - 7.2.1.3. Others
- 7.2.2. By Fragrance Type
  - 7.2.2.1. Aqua
  - 7.2.2.2. Musky
  - 7.2.2.3. Amber
  - 7.2.2.4. Woody
  - 7.2.2.5. Floral
  - 7.2.2.6. Others
- 7.2.3. By Category
  - 7.2.3.1. Male
  - 7.2.3.2. Female
  - 7.2.3.3. Unisex
- 7.2.4. By Price Segment
  - 7.2.4.1. Mass
  - 7.2.4.2. Premium
- 7.2.5. By Size
  - 7.2.5.1. Up to 60ml
  - 7.2.5.2. 61 to 100ml
  - 7.2.5.3. More than 100ml
- 7.2.6. By Distribution Channel
  - 7.2.6.1. Supermarkets/Hypermarkets
  - 7.2.6.2. Convenience Stores
  - 7.2.6.3. Brand Stores and Kiosks
  - 7.2.6.4. Chemists/Pharmacies
  - 7.2.6.5. Online
  - 7.2.6.6. Others
- 7.2.7. By Country
  - 7.2.7.1. United States
  - 7.2.7.2. Canada
  - 7.2.7.3. Mexico
7.3. Country Market Assessment
- 7.3.1. United States Perfume Market Outlook, 2018-2032F*
  - 7.3.1.1. Market Size Analysis & Forecast
    - 7.3.1.1.1. By Value
    - 7.3.1.1.2. By Volume
  - 7.3.1.2. Market Share Analysis & Forecast
    - 7.3.1.2.1. By Product Type
      - 7.3.1.2.1.1. Eau De Parfum (EDP)
      - 7.3.1.2.1.2. Eau De Toilette (EDT)
      - 7.3.1.2.1.3. Other Product Types
    - 7.3.1.2.2. By Fragrance Type
      - 7.3.1.2.2.1. Aqua
      - 7.3.1.2.2.2. Musky
      - 7.3.1.2.2.3. Amber
      - 7.3.1.2.2.4. Woody
      - 7.3.1.2.2.5. Floral
      - 7.3.1.2.2.6. Others
    - 7.3.1.2.3. By Category
      - 7.3.1.2.3.1. Male
      - 7.3.1.2.3.2. Female
      - 7.3.1.2.3.3. Unisex
    - 7.3.1.2.4. By Price Segment
      - 7.3.1.2.4.1. Mass
      - 7.3.1.2.4.2. Premium
    - 7.3.1.2.5. By Size
      - 7.3.1.2.5.1. Up to 60ml
      - 7.3.1.2.5.2. 61 to 100ml
      - 7.3.1.2.5.3. More than 100ml
    - 7.3.1.2.6. By Distribution Channel
      - 7.3.1.2.6.1. Supermarkets/Hypermarkets
      - 7.3.1.2.6.2. Convenience Stores
      - 7.3.1.2.6.3. Brand Stores and Kiosks
      - 7.3.1.2.6.4. Chemists/Pharmacies
      - 7.3.1.2.6.5. Online
      - 7.3.1.2.6.6. Others

All segments will be provided for all regions and countries covered

8. Europe Perfume Market Outlook, 2018-2032F

8.1. Germany
8.2. France
8.3. Italy
8.4. United Kingdom
8.5. Russia
8.6. Netherlands
8.7. Spain
8.8. Poland

9. Asia-Pacific Perfume Market Outlook, 2018-2032F

9.1. India
9.2. China
9.3. Japan
9.4. Australia
9.5. Vietnam
9.6. South Korea
9.7. Indonesia
9.8. Philippines

10. South America Perfume Market Outlook, 2018-2032F

10.1. Brazil
10.2. Argentina

11. Middle East and Africa Perfume Market Outlook, 2018-2032F

11.1. Saudi Arabia
11.2. UAE
11.3. South Africa

12. Demand Supply Analysis

13. Import and Export Analysis

14. Value Chain Analysis

15. Porter's Five Forces Analysis

16. PESTLE Analysis

17. Pricing Analysis

18. Market Dynamics

18.1. Market Drivers
18.2. Market Challenges

19. Market Trends and Developments

20. Case Studies

21. Competitive Landscape

21.1. Competition Matrix of Top 5 Market Leaders
21.2. SWOT Analysis for Top 5 Players
21.3. Key Players Landscape for Top 12 Market Players
- 21.3.1. Coty Inc.
  - 21.3.1.1. Company Details
  - 21.3.1.2. Key Management Personnel
  - 21.3.1.3. Key Products Offered
  - 21.3.1.4. Key Financials (As Reported)
  - 21.3.1.5. Key Market Focus and Geographical Presence
  - 21.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
- 21.3.2. CHANEL
- 21.3.3. LVMH Moet Hennessy - Louis Vuitton
- 21.3.4. Parfums Christian Dior (UK) Limited
- 21.3.5. The Estee Lauder Companies (ELC)
- 21.3.6. Giorgio Armani S.p.A.
- 21.3.7. Revlon Consumer Products LLC (Elizabeth Arden)
- 21.3.8. Dolce & Gabbana S.r.l.
- 21.3.9. Burberry Group plc
- 21.3.10. Tommy Hilfiger U.S.A Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

香水の世界市場の評価：製品タイプ別、芳香タイプ別、カテゴリ別、価格帯別、規模別、流通チャネル別、地域別、機会、予測（2018年～2032年）

Global Perfume Market Assessment, By Product Type, By Fragrance Type, By Category, By Price Segment, By Size, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

第6章 世界の香水市場の見通し（2018年～2032年）

第7章 北米の香水市場の見通し（2018年～2032年）

第8章 欧州の香水市場の見通し（2018年～2032年）

第9章 アジア太平洋の香水市場の見通し（2018年～2032年）

第10章 南米の香水市場の見通し（2018年～2032年）

第11章 中東・アフリカの香水市場の見通し（2018年～2032年）

第12章 需給分析

第13章 輸入と輸出の分析

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析