日本の香水市場レポート：香水タイプ、カテゴリー、地域別、2025～2033年

日本の香水市場規模は2024年に23億4,200万米ドルに達しました。今後、IMARC Groupは、2033年に市場は39億860万米ドルに達し、2025～2033年にかけて5.90%の成長率（CAGR）を示すと予測しています。同市場は、人々のライフスタイルの変化、各国からの要望の高まり、小売店の増加など、いくつかの重要な要因によって推進されています。

本レポートで扱う主要質問

• 日本の香水市場はこれまでどのように推移してきたのか？
• COVID-19が日本の香水市場に与えた影響は？
• 日本の香水市場の香水タイプ別区分は？
• 日本の香水市場のカテゴリー別区分は？
• 日本の香水市場のバリューチェーンにおける様々なステージとは？
• 日本の香水の主要な促進要因と課題は？
• 日本の香水市場の構造と主要参入企業は？
• 日本の香水市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本の香水市場-イントロダクション

• 概要
• 市場力学
• 産業動向
• 競合情報

第5章 日本の香水市場情勢

• 過去と現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本の香水市場-香水タイプ別内訳

• プレミアム香水製品
• マス香水製品

第7章 日本の香水市場-カテゴリー別内訳

• 女性用フレグランス
• 男性用フレグランス
• ユニセックスフレグランス

第8章 日本の香水市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本の香水市場-産業分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

Japan perfume market size reached USD 2,342.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,908.6 Million by 2033, exhibiting a growth rate (CAGR) of 5.90% during 2025-2033. The market is being propelled by several crucial factors, including shifts in the lifestyles of people, growing requests from numerous nations, and an uptick in the quantity of retail establishments.

Perfume is a blend of fragrances and essential oils or aromatic compounds designed to produce an agreeable scent. It is crafted from a variety of components, including spices, woods, flowers, grasses, fruits, resins, barks, seeds, water, leaves, roots, balsams, animal secretions, gums, and synthetic chemicals like alcohol. Available in a diverse range of scents such as vanilla, chocolate, lavender, jasmine, sandalwood, cinnamon, nougat, praline, coffee, rosemary, and meringue, perfume is not only cost-effective but also easy and convenient to use, offered in various packaging formats like sprays, bottles, and rollerballs. It serves to uphold hygiene, bolster confidence, and elevate the mood of individuals. Additionally, it aids in mitigating odors, addressing insomnia, and alleviating stress and anxiety. Moreover, it contributes to enhancing focus or concentration, reducing headaches, and promoting relaxation.

Japan Perfume Market Trends:

Currently, the Japan perfume market is experiencing substantial growth driven by the increasing emphasis on personal care and grooming practices. Additionally, the burgeoning adoption of perfumes due to evolving lifestyles, alongside the rising income levels of individuals, is exerting a positive impact on the market. Furthermore, there is a notable surge in the demand for premium, high-quality, and luxury perfumes, owing to the improved living standards across various regions. This, combined with the proliferation of retail outlets enabling consumers to sample and purchase products conveniently, is fostering significant market growth. Moreover, the escalating demand for youth-centric and exotic fragrances is contributing to the market's expansion. The widespread availability of premium perfumes through diverse distribution channels, including supermarkets, hypermarkets, departmental stores, specialty outlets, and online platforms globally, is further propelling market growth. Additionally, the increasing usage of perfumes, owing to their ease of application and availability in compact bottle sprays and rollerballs, is presenting lucrative growth prospects for industry investors. Furthermore, the growing consumer expenditure on beauty and cosmetic products is reinforcing the market's growth trajectory. Moreover, key market players are introducing an extensive array of perfumes and fragrances to attract a diverse consumer base, which is anticipated to fuel the market growth over the forecasted period.

Japan Perfume Market Segmentation:

Perfume Type Insights:

• Premium Perfume Products
• Mass Perfume Products

Category Insights:

• Female Fragrances
• Male Fragrances
• Unisex Fragrances

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Chanel S.A.
• Kao Corporation
• Kering SA
• LVMH Moet Hennessy-Louis Vuitton Japan KK (LVMH Moet Hennessy Louis Vuitton)
• Takasago International Corporation

Key Questions Answered in This Report:

• How has the Japan perfume market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan perfume market?
• What is the breakup of the Japan perfume market on the basis of perfume type?
• What is the breakup of the Japan perfume market on the basis of category?
• What are the various stages in the value chain of the Japan perfume market?
• What are the key driving factors and challenges in the Japan perfume?
• What is the structure of the Japan perfume market and who are the key players?
• What is the degree of competition in the Japan perfume market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Perfume Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Perfume Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Perfume Market - Breakup by Perfume Type

• 6.1 Premium Perfume Products
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Mass Perfume Products
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)

7 Japan Perfume Market - Breakup by Category

• 7.1 Female Fragrances
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Male Fragrances
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Unisex Fragrances
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Perfume Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Chanel S.A.
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Kao Corporation
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Kering SA
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 LVMH Moet Hennessy-Louis Vuitton Japan KK (LVMH Moet Hennessy Louis Vuitton)
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Takasago International Corporation
  • 9.5.1 Business Overview
  • 9.5.2 Product Portfolio
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Perfume Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix