テレビの世界市場：ディスプレイタイプ別、画面サイズ別、技術別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測、2018年～2032年

世界のテレビの市場規模は、技術進歩、消費者の嗜好の変化、高品質コンテンツへの需要の高まりにより、2025年～2032年の予測期間中に5.23%のCAGRで拡大し、2024年の3,663億2,000万米ドルから2032年には5,507億8,000万米ドルに成長すると予測されています。4K、8K、OLED、QLEDテレビなど、より高解像度のスクリーンを求める消費者が増えており、より優れた画質と豊かな色彩を提供する技術革新が先導しています。Netflix、Disney+、Amazon Primeのようなストリーミング・サービスや、Alexa、Google Assistantのような音声操作アシスタントとのシームレスな統合を求める視聴者が増えているため、スマートTVの機能も重要な推進力となっています。

消費者がホームシアターに投資するにつれて、特に55～85インチといった大画面への需要が高まっていることも重要な推進力となっています。ストリーミングやOTT（Over-the-Top）プラットフォームの成長により、スマートTVが不可欠となり、従来の放送とストリーミングの両方を提供するハイブリッドモデルの人気が高まっています。特に中国ブランドの手頃なモデルの価格下落は、特に新興国市場において、最先端テレビ技術をより多くの人々にとって身近なものにしています。消費者が旧型のHDセットから4Kや8Kテレビに移行するのに伴い、買い替えサイクルも市場成長の原動力となっています。エネルギー効率を奨励する政府の政策により、メーカーは消費電力を抑えた環境に優しいモデルの開発を余儀なくされています。しかし、テレビ市場は、継続的な技術革新、手頃な価格、消費者の嗜好の変化が原動力となり、引き続き堅調に推移しています。

例えば、2024年9月、Sony India Private Limitedは最新のBravia TVシリーズを発売し、ホームエンタテインメント製品の幅を広げました。同社は、より優れた映画体験に同社の技術を融合させることで、人々が自宅で映画を楽しむ方法を向上させることを使命としています。

当レポートでは、世界のテレビ市場について調査し、市場の概要とともに、ディスプレイタイプ別、画面サイズ別、技術別、エンドユーザー別、価格帯別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

第6章 世界のテレビ市場の見通し、2018年～2032年

• 市場規模分析と予測
• 市場シェア分析と予測
  • ディスプレイタイプ別
    • LED
    • QLED
    • 有機EL
    • その他
  • 画面サイズ別
    • 32インチ未満
    • 32インチ～45インチ
    • 46インチ～55インチ
    • 55インチ～65インチ
    • 65インチ以上
  • 技術別
    • スマート
    • 非スマート
  • エンドユーザー別
    • 住宅
    • 商業
  • 価格帯別
    • 低価格帯
    • 中価格帯
    • 高価格帯
  • 流通チャネル別
    • マルチブランドアウトレット
    • スーパーマーケット/ハイパーマーケット
    • 専門店
    • オンライン
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • 中東・アフリカ
  • 企業別市場シェア分析（上位5社およびその他- 金額別、2024年）
• 2024年の市場マップ分析

第7章 北米のテレビ市場の見通し、2018年～2032年

第8章 欧州のテレビ市場の見通し、2018年～2032年

第9章 アジア太平洋のテレビ市場見通し、2018年～2032年

第10章 南米のテレビ市場の見通し、2018年～2032年

第11章 中東・アフリカのテレビ市場の見通し、2018年～2032年

第12章 需要供給分析

第13章 輸出入の分析

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

第16章 PESTLE分析

第17章 価格分析

第18章 市場力学

• 市場の促進要因
• 市場の課題

第19章 市場動向と発展

第20章 ケーススタディ

第21章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • Samsung Electronics Co.,Ltd
  • LG Electronics Inc.
  • Sony Corporation
  • TCL Electronics Holdings Limited
  • Hisense International Co., Ltd.
  • Sharp Corporation
  • Panasonic Corporation
  • Xiaomi Corporation
  • Toshiba Corporation
  • Skyworth Group Co., Ltd

第22章 戦略的提言

第23章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Television Market, By Value, In USD Billion, 2018-2032F
• Figure 2. Global Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. Global Television Market Share (%), By Display Type, 2018-2032F
• Figure 4. Global Television Market Share (%), By Screen Size, 2018-2032F
• Figure 5. Global Television Market Share (%), By Technology, 2018-2032F
• Figure 6. Global Television Market Share (%), By End-user, 2018-2032F
• Figure 7. Global Television Market Share (%), By Price Range, 2018-2032F
• Figure 8. Global Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 9. Global Television Market Share (%), By Region, 2018-2032F
• Figure 10. North America Television Market, By Value, In USD Billion, 2018-2032F
• Figure 11. North America Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 12. North America Television Market Share (%), By Display Type, 2018-2032F
• Figure 13. North America Television Market Share (%), By Screen Size, 2018-2032F
• Figure 14. North America Television Market Share (%), By Technology, 2018-2032F
• Figure 15. North America Television Market Share (%), By End-user, 2018-2032F
• Figure 16. North America Television Market Share (%), By Price Range, 2018-2032F
• Figure 17. North America Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 18. North America Television Market Share (%), By Country, 2018-2032F
• Figure 19. United States Television Market, By Value, In USD Billion, 2018-2032F
• Figure 20. United States Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 21. United States Television Market Share (%), By Display Type, 2018-2032F
• Figure 22. United States Television Market Share (%), By Screen Size, 2018-2032F
• Figure 23. United States Television Market Share (%), By Technology, 2018-2032F
• Figure 24. United States Television Market Share (%), By End-user, 2018-2032F
• Figure 25. United States Television Market Share (%), By Price Range, 2018-2032F
• Figure 26. United States Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 27. Canada Television Market, By Value, In USD Billion, 2018-2032F
• Figure 28. Canada Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 29. Canada Television Market Share (%), By Display Type, 2018-2032F
• Figure 30. Canada Television Market Share (%), By Screen Size, 2018-2032F
• Figure 31. Canada Television Market Share (%), By Technology, 2018-2032F
• Figure 32. Canada Television Market Share (%), By End-user, 2018-2032F
• Figure 33. Canada Television Market Share (%), By Price Range, 2018-2032F
• Figure 34. Canada Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 35. Mexico Television Market, By Value, In USD Billion, 2018-2032F
• Figure 36. Mexico Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 37. Mexico Television Market Share (%), By Display Type, 2018-2032F
• Figure 38. Mexico Television Market Share (%), By Screen Size, 2018-2032F
• Figure 39. Mexico Television Market Share (%), By Technology, 2018-2032F
• Figure 40. Mexico Television Market Share (%), By End-user, 2018-2032F
• Figure 41. Mexico Television Market Share (%), By Price Range, 2018-2032F
• Figure 42. Mexico Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 43. Europe Television Market, By Value, In USD Billion, 2018-2032F
• Figure 44. Europe Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 45. Europe Television Market Share (%), By Display Type, 2018-2032F
• Figure 46. Europe Television Market Share (%), By Screen Size, 2018-2032F
• Figure 47. Europe Television Market Share (%), By Technology, 2018-2032F
• Figure 48. Europe Television Market Share (%), By End-user, 2018-2032F
• Figure 49. Europe Television Market Share (%), By Price Range, 2018-2032F
• Figure 50. Europe Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 51. Europe Television Market Share (%), By Country, 2018-2032F
• Figure 52. Germany Television Market, By Value, In USD Billion, 2018-2032F
• Figure 53. Germany Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 54. Germany Television Market Share (%), By Display Type, 2018-2032F
• Figure 55. Germany Television Market Share (%), By Screen Size, 2018-2032F
• Figure 56. Germany Television Market Share (%), By Technology, 2018-2032F
• Figure 57. Germany Television Market Share (%), By End-user, 2018-2032F
• Figure 58. Germany Television Market Share (%), By Price Range, 2018-2032F
• Figure 59. Germany Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 60. France Television Market, By Value, In USD Billion, 2018-2032F
• Figure 61. France Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 62. France Television Market Share (%), By Display Type, 2018-2032F
• Figure 63. France Television Market Share (%), By Screen Size, 2018-2032F
• Figure 64. France Television Market Share (%), By Technology, 2018-2032F
• Figure 65. France Television Market Share (%), By End-user, 2018-2032F
• Figure 66. France Television Market Share (%), By Price Range, 2018-2032F
• Figure 67. France Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 68. Italy Television Market, By Value, In USD Billion, 2018-2032F
• Figure 69. Italy Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 70. Italy Television Market Share (%), By Display Type, 2018-2032F
• Figure 71. Italy Television Market Share (%), By Screen Size, 2018-2032F
• Figure 72. Italy Television Market Share (%), By Technology, 2018-2032F
• Figure 73. Italy Television Market Share (%), By End-user, 2018-2032F
• Figure 74. Italy Television Market Share (%), By Price Range, 2018-2032F
• Figure 75. Italy Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 76. United Kingdom Television Market, By Value, In USD Billion, 2018-2032F
• Figure 77. United Kingdom Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 78. United Kingdom Television Market Share (%), By Display Type, 2018-2032F
• Figure 79. United Kingdom Television Market Share (%), By Screen Size, 2018-2032F
• Figure 80. United Kingdom Television Market Share (%), By Technology, 2018-2032F
• Figure 81. United Kingdom Television Market Share (%), By End-user, 2018-2032F
• Figure 82. United Kingdom Television Market Share (%), By Price Range, 2018-2032F
• Figure 83. United Kingdom Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 84. Russia Television Market, By Value, In USD Billion, 2018-2032F
• Figure 85. Russia Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 86. Russia Television Market Share (%), By Display Type, 2018-2032F
• Figure 87. Russia Television Market Share (%), By Screen Size, 2018-2032F
• Figure 88. Russia Television Market Share (%), By Technology, 2018-2032F
• Figure 89. Russia Television Market Share (%), By End-user, 2018-2032F
• Figure 90. Russia Television Market Share (%), By Price Range, 2018-2032F
• Figure 91. Russia Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 92. Netherlands Television Market, By Value, In USD Billion, 2018-2032F
• Figure 93. Netherlands Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 94. Netherlands Television Market Share (%), By Display Type, 2018-2032F
• Figure 95. Netherlands Television Market Share (%), By Screen Size, 2018-2032F
• Figure 96. Netherlands Television Market Share (%), By Technology, 2018-2032F
• Figure 97. Netherlands Television Market Share (%), By End-user, 2018-2032F
• Figure 98. Netherlands Television Market Share (%), By Price Range, 2018-2032F
• Figure 99. Netherlands Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 100. Spain Television Market, By Value, In USD Billion, 2018-2032F
• Figure 101. Spain Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 102. Spain Television Market Share (%), By Display Type, 2018-2032F
• Figure 103. Spain Television Market Share (%), By Screen Size, 2018-2032F
• Figure 104. Spain Television Market Share (%), By Technology, 2018-2032F
• Figure 105. Spain Television Market Share (%), By End-user, 2018-2032F
• Figure 106. Spain Television Market Share (%), By Price Range, 2018-2032F
• Figure 107. Spain Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 108. Turkey Television Market, By Value, In USD Billion, 2018-2032F
• Figure 109. Turkey Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 110. Turkey Television Market Share (%), By Display Type, 2018-2032F
• Figure 111. Turkey Television Market Share (%), By Screen Size, 2018-2032F
• Figure 112. Turkey Television Market Share (%), By Technology, 2018-2032F
• Figure 113. Turkey Television Market Share (%), By End-user, 2018-2032F
• Figure 114. Turkey Television Market Share (%), By Price Range, 2018-2032F
• Figure 115. Turkey Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 116. Poland Television Market, By Value, In USD Billion, 2018-2032F
• Figure 117. Poland Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 118. Poland Television Market Share (%), By Display Type, 2018-2032F
• Figure 119. Poland Television Market Share (%), By Screen Size, 2018-2032F
• Figure 120. Poland Television Market Share (%), By Technology, 2018-2032F
• Figure 121. Poland Television Market Share (%), By End-user, 2018-2032F
• Figure 122. Poland Television Market Share (%), By Price Range, 2018-2032F
• Figure 123. Poland Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 124. Asia-Pacific Television Market, By Value, In USD Billion, 2018-2032F
• Figure 125. Asia-Pacific Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 126. Asia-Pacific Television Market Share (%), By Display Type, 2018-2032F
• Figure 127. Asia-Pacific Television Market Share (%), By Screen Size, 2018-2032F
• Figure 128. Asia-Pacific Television Market Share (%), By Technology, 2018-2032F
• Figure 129. Asia-Pacific Television Market Share (%), By End-user, 2018-2032F
• Figure 130. Asia-Pacific Television Market Share (%), By Price Range, 2018-2032F
• Figure 131. Asia-Pacific Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 132. Asia-Pacific Television Market Share (%), By Country, 2018-2032F
• Figure 133. India Television Market, By Value, In USD Billion, 2018-2032F
• Figure 134. India Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 135. India Television Market Share (%), By Display Type, 2018-2032F
• Figure 136. India Television Market Share (%), By Screen Size, 2018-2032F
• Figure 137. India Television Market Share (%), By Technology, 2018-2032F
• Figure 138. India Television Market Share (%), By End-user, 2018-2032F
• Figure 139. India Television Market Share (%), By Price Range, 2018-2032F
• Figure 140. India Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 141. China Television Market, By Value, In USD Billion, 2018-2032F
• Figure 142. China Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 143. China Television Market Share (%), By Display Type, 2018-2032F
• Figure 144. China Television Market Share (%), By Screen Size, 2018-2032F
• Figure 145. China Television Market Share (%), By Technology, 2018-2032F
• Figure 146. China Television Market Share (%), By End-user, 2018-2032F
• Figure 147. China Television Market Share (%), By Price Range, 2018-2032F
• Figure 148. China Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 149. Japan Television Market, By Value, In USD Billion, 2018-2032F
• Figure 150. Japan Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 151. Japan Television Market Share (%), By Display Type, 2018-2032F
• Figure 152. Japan Television Market Share (%), By Screen Size, 2018-2032F
• Figure 153. Japan Television Market Share (%), By Technology, 2018-2032F
• Figure 154. Japan Television Market Share (%), By End-user, 2018-2032F
• Figure 155. Japan Television Market Share (%), By Price Range, 2018-2032F
• Figure 156. Japan Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 157. Australia Television Market, By Value, In USD Billion, 2018-2032F
• Figure 158. Australia Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 159. Australia Television Market Share (%), By Display Type, 2018-2032F
• Figure 160. Australia Television Market Share (%), By Screen Size, 2018-2032F
• Figure 161. Australia Television Market Share (%), By Technology, 2018-2032F
• Figure 162. Australia Television Market Share (%), By End-user, 2018-2032F
• Figure 163. Australia Television Market Share (%), By Price Range, 2018-2032F
• Figure 164. Australia Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 165. Vietnam Television Market, By Value, In USD Billion, 2018-2032F
• Figure 166. Vietnam Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 167. Vietnam Television Market Share (%), By Display Type, 2018-2032F
• Figure 168. Vietnam Television Market Share (%), By Screen Size, 2018-2032F
• Figure 169. Vietnam Television Market Share (%), By Technology, 2018-2032F
• Figure 170. Vietnam Television Market Share (%), By End-user, 2018-2032F
• Figure 171. Vietnam Television Market Share (%), By Price Range, 2018-2032F
• Figure 172. Vietnam Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 173. South Korea Television Market, By Value, In USD Billion, 2018-2032F
• Figure 174. South Korea Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 175. South Korea Television Market Share (%), By Display Type, 2018-2032F
• Figure 176. South Korea Television Market Share (%), By Screen Size, 2018-2032F
• Figure 177. South Korea Television Market Share (%), By Technology, 2018-2032F
• Figure 178. South Korea Television Market Share (%), By End-user, 2018-2032F
• Figure 179. South Korea Television Market Share (%), By Price Range, 2018-2032F
• Figure 180. South Korea Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 181. Indonesia Television Market, By Value, In USD Billion, 2018-2032F
• Figure 182. Indonesia Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 183. Indonesia Television Market Share (%), By Display Type, 2018-2032F
• Figure 184. Indonesia Television Market Share (%), By Screen Size, 2018-2032F
• Figure 185. Indonesia Television Market Share (%), By Technology, 2018-2032F
• Figure 186. Indonesia Television Market Share (%), By End-user, 2018-2032F
• Figure 187. Indonesia Television Market Share (%), By Price Range, 2018-2032F
• Figure 188. Indonesia Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 189. Philippines Television Market, By Value, In USD Billion, 2018-2032F
• Figure 190. Philippines Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 191. Philippines Television Market Share (%), By Display Type, 2018-2032F
• Figure 192. Philippines Television Market Share (%), By Screen Size, 2018-2032F
• Figure 193. Philippines Television Market Share (%), By Technology, 2018-2032F
• Figure 194. Philippines Television Market Share (%), By End-user, 2018-2032F
• Figure 195. Philippines Television Market Share (%), By Price Range, 2018-2032F
• Figure 196. Philippines Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 197. South America Television Market, By Value, In USD Billion, 2018-2032F
• Figure 198. South America Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 199. South America Television Market Share (%), By Display Type, 2018-2032F
• Figure 200. South America Television Market Share (%), By Screen Size, 2018-2032F
• Figure 201. South America Television Market Share (%), By Technology, 2018-2032F
• Figure 202. South America Television Market Share (%), By End-user, 2018-2032F
• Figure 203. South America Television Market Share (%), By Price Range, 2018-2032F
• Figure 204. South America Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 205. South America Television Market Share (%), By Country, 2018-2032F
• Figure 206. Brazil Television Market, By Value, In USD Billion, 2018-2032F
• Figure 207. Brazil Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 208. Brazil Television Market Share (%), By Display Type, 2018-2032F
• Figure 209. Brazil Television Market Share (%), By Screen Size, 2018-2032F
• Figure 210. Brazil Television Market Share (%), By Technology, 2018-2032F
• Figure 211. Brazil Television Market Share (%), By End-user, 2018-2032F
• Figure 212. Brazil Television Market Share (%), By Price Range, 2018-2032F
• Figure 213. Brazil Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 214. Argentina Television Market, By Value, In USD Billion, 2018-2032F
• Figure 215. Argentina Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 216. Argentina Television Market Share (%), By Display Type, 2018-2032F
• Figure 217. Argentina Television Market Share (%), By Screen Size, 2018-2032F
• Figure 218. Argentina Television Market Share (%), By Technology, 2018-2032F
• Figure 219. Argentina Television Market Share (%), By End-user, 2018-2032F
• Figure 220. Argentina Television Market Share (%), By Price Range, 2018-2032F
• Figure 221. Argentina Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 222. Middle East & Africa Television Market, By Value, In USD Billion, 2018-2032F
• Figure 223. Middle East & Africa Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 224. Middle East & Africa Television Market Share (%), By Display Type, 2018-2032F
• Figure 225. Middle East & Africa Television Market Share (%), By Screen Size, 2018-2032F
• Figure 226. Middle East & Africa Television Market Share (%), By Technology, 2018-2032F
• Figure 227. Middle East & Africa Television Market Share (%), By End-user, 2018-2032F
• Figure 228. Middle East & Africa Television Market Share (%), By Price Range, 2018-2032F
• Figure 229. Middle East & Africa Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 230. Middle East & Africa Television Market Share (%), By Country, 2018-2032F
• Figure 231. Saudi Arabia Television Market, By Value, In USD Billion, 2018-2032F
• Figure 232. Saudi Arabia Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 233. Saudi Arabia Television Market Share (%), By Display Type, 2018-2032F
• Figure 234. Saudi Arabia Television Market Share (%), By Screen Size, 2018-2032F
• Figure 235. Saudi Arabia Television Market Share (%), By Technology, 2018-2032F
• Figure 236. Saudi Arabia Television Market Share (%), By End-user, 2018-2032F
• Figure 237. Saudi Arabia Television Market Share (%), By Price Range, 2018-2032F
• Figure 238. Saudi Arabia Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 239. UAE Television Market, By Value, In USD Billion, 2018-2032F
• Figure 240. UAE Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 241. UAE Television Market Share (%), By Display Type, 2018-2032F
• Figure 242. UAE Television Market Share (%), By Screen Size, 2018-2032F
• Figure 243. UAE Television Market Share (%), By Technology, 2018-2032F
• Figure 244. UAE Television Market Share (%), By End-user, 2018-2032F
• Figure 245. UAE Television Market Share (%), By Price Range, 2018-2032F
• Figure 246. UAE Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 247. South Africa Television Market, By Value, In USD Billion, 2018-2032F
• Figure 248. South Africa Television Market, By Volume, In Thousand Units, 2018-2032F
• Figure 249. South Africa Television Market Share (%), By Display Type, 2018-2032F
• Figure 250. South Africa Television Market Share (%), By Screen Size, 2018-2032F
• Figure 251. South Africa Television Market Share (%), By Technology, 2018-2032F
• Figure 252. South Africa Television Market Share (%), By End-user, 2018-2032F
• Figure 253. South Africa Television Market Share (%), By Price Range, 2018-2032F
• Figure 254. South Africa Television Market Share (%), By Distribution Channel, 2018-2032F
• Figure 255. By Display Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 256. By Screen Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 257. By Technology Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 258. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 259. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 260. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 261. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

Global television market is projected to witness a CAGR of 5.23% during the forecast period 2025-2032, growing from USD 366.32 billion in 2024 to USD 550.78 billion in 2032F owing to technological advancements, shifting consumer preferences, and increasing demand for high-quality content. Technological innovations are leading the way, with consumers increasingly demanding higher-resolution screens like 4K, 8K, OLED, and QLED TVs, which provide better image quality and rich colors. Smart TV features are also a significant driver, as audiences look for seamless integration with streaming services like Netflix, Disney+, and Amazon Prime, and voice-controlled assistants such as Alexa and Google Assistant.

Another key driver is increasing demand for bigger screen sizes, specifically between 55 and 85 inches, as consumers invest in home theatres. The growth of streaming and over-the-top (OTT) platforms has rendered smart TVs essential, with hybrid models that offer both traditional broadcasting and streaming becoming increasingly popular. Slumping prices, particularly for affordable models from Chinese brands, are making cutting-edge TV technology more accessible to a wider audience, especially in developing markets. Replacement cycles are also driving market growth, as consumers shift from older HD sets to 4K and 8K TVs. Government policies encouraging energy efficiency are compelling manufacturers to create environmentally friendly models with reduced power consumption. However, the TV market continues to be strong, driven by ongoing innovation, affordability, and changing consumer tastes.

For instance, in September 2024, Sony India Private Limited broadened its home entertainment offerings by launching the latest Bravia TV range. The company is on a mission to enhance the way people enjoy movies at home by blending its technology with a better cinematic experience.

Rising Demand for Smart TVs Driving the Global Television Market

The world television market is witnessing a robust shift, driven by the booming demand for smart TVs. As viewers move away from conventional broadcast viewing toward streaming-based entertainment, smart TVs have emerged as the hub of contemporary home entertainment systems. Smart TVs, being internet-enabled devices, provide effortless access to leading streaming platforms, coupled with native voice assistants, making it more convenient for users. The increasing demand for on-demand content, combined with the rollout of high-speed internet and 5G networks, is driving the adoption of smart TVs globally. Consumers are shifting to high-end smart TVs with features like 4K/8K resolution, OLED panels, and AI-driven recommendations. This growth is being complemented by the gaming segment also, where firms are rolling out high-refresh-rate smart TVs especially designed to get the most from next-generation consoles such as PlayStation 5 and Xbox Series X. The move towards including home automation capabilities within TVs, together with increasing the popularity of hybrid TV designs integrating traditional broadcast plus streaming offerings-also fuelling market growth.

For instance, in February 2025, INFINIX MOBILITY LIMITED launched a 40-inch QLED Smart TV. Infinix 40Y1V features a 40-inch FHD + QLED display, offering an incredible visual experience with rich colors and darker blacks.

Technological Advancements is Driving the Global Television Market

The worldwide TV market is undergoing a revolution driven by rapid technological advances that are transforming the viewing experience. Next generation display technologies such as 4K/8K Ultra HD, QLED, OLED, and MicroLED are establishing new picture quality benchmarks with consumers now able to experience unparalleled brightness, contrast, and color accuracy. These features are most appealing to high-end buyers, with OLED TVs being popular for their flawless blacks and boundless contrast, while QLED and Mini-LED offerings provide greater brightness for HDR material. AI-enabled smart TVs represent another paradigm shift, adding such features as voice control (Google Assistant, Alexa, Bixby), tailored content recommendations, and hassle-free connectivity with other smart home appliances. The latest processors, including Sony's Cognitive Processor XR and Samsung's Neural Quantum Processor, employ machine learning to upscale in real-time, boosting even low-resolution videos to near-4K quality. As makers continue to drive technological innovation, these advancements not only fuel upgrades but also create the potential for the global TV market to grow in both established and emerging markets.

For instance, in April 2024, Samsung India Electronics Pvt. Ltd. announced a new chapter in the world of AI TVs with the unveiling of its ultra-premium Neo QLED 8K, Neo QLED 4K, and OLED TVs at the 'Unbox & Discover' event held at the Samsung Opera House in Bengaluru. The 2024 lineup of these Neo QLED 8K, Neo QLED 4K, and OLED TVs is set to take home entertainment experience with powerful, AI-driven solutions.

QLED Display is Dominating to Propel the Growth of the Market

The global television market is being transformed by the rapid adoption of QLED display technology, which has become a leading driver of industry expansion. Utilizing quantum dot nanoparticles to improve color purity and luminosity, QLED TVs provide better image quality that competes directly with high-end OLED displays without burn-in hazards and at more affordable prices. Large industry players are pushing mass adaption with varied lineups of products appealing to both mid-range and premium markets. The technology's superior brightness levels (above 3000 nits) make QLED especially suitable for HDR content, sports consumption, and well-lit environments, while gaming-centric features such as 120Hz+ refresh rates and HDMI 2.1 support position QLED as the gaming display of choice for future-generation consoles and PC gamers. QLED's leadership in the marketplace is further augmented by its greater lifespan over OLED and enhanced energy efficiency, tracking global sustainability patterns. With manufacturers' ongoing improvements to quantum dot performance and mini-LED backlighting systems, QLED will be well-positioned to retain its position of leadership in the world TV market in the near term, providing viewers with an optimal combination of performance, longevity, and value that is redefining viewing experiences globally.

For instance, in March 2025, Samsung Electronics America, Inc., the South Korean tech company, unveiled its 2025 Neo QLED 8K and 4K TVs in the United States during CES 2025.

Asia-Pacific Region is leading the Global Television Market

The Asia-Pacific region is the leading player in the worldwide market for TVs, fueled by a mix of production capabilities, technological advancement, and fast-expanding consumer demand. As the largest production center globally, nations such as China, South Korea, and Japan are home to industry titans, whose combined share of worldwide shipments of TVs represents significant proportions. China's manufacturing ecosystem, especially, has transformed the market by making mass production of cheap smart TVs possible while also pushing the development of advanced display technologies such as QLED and Mini-LED. Several factors explain the region's market dominance. To begin with, increasing disposable incomes in emerging economies are driving unprecedented demand for mid-range and high-end televisions. Second, the rapid uptake of streaming services and digital content accelerated the shift from entry-level HD models to 4K/8K smart TVs with more sophisticated features. Third, government initiatives in favor of local manufacturing are fortifying domestic supply chains. The Asia-Pacific television market remains at the forefront of global trends in both innovation and consumer trends, cementing its status as the sector's growth driver.

For instance, in May 2022, Sony Corporation unveiled a 63-foot 16K super-resolution TV in Japan. Massive pixel count can showcase images with incredible detail, far surpassing what regular TVs can offer. That means viewers can watch it from a close distance without any blurring of images for a completely immersive feeling.

Future Market Scenario (2025 - 2032F)

Growing popularity of streaming services like Netflix and Amazon Prime will boost demand for smart TVs and high-resolution displays.

The shift to 5G networks will improve streaming performance, enabling ultra-HD and 8K video content, which is expected to further boost market growth.

Manufacturers are focusing on developing high-resolution TVs with 4K and 8K technology to meet consumer demands for superior picture quality.

The increasing demand for high-quality content is driving market expansion.

Key Players Landscape and Outlook

The global television market is highly competitive, with several major players dominating the landscape. Looking ahead, the television market is poised for significant growth, driven by technological innovations and changing consumer preferences. Key trends include the emergence of 8K UHD TVs and AI-powered features, which are expected to drive market growth. The increasing demand for smart TVs that integrate streaming services and smart home capabilities is also a major driver. The Asia-Pacific region continues to be a major contributor, with countries like China and India driving growth. As technology continues to evolve, the television market is likely to remain dynamic, with ongoing innovations enhancing consumer experiences and driving market expansion.

For instance, in June 2024, Infinix Mobility Limited rolled out Infinix 32Y1 Plus smart TV. This new model boasts a 32-inch LED display that offers a brightness of up to 250 nits, along with a solid 16W audio output powered by its Dolby Audio stereo speakers.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. Global Television Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Display Type
    • 6.2.1.1. LED
    • 6.2.1.2. QLED
    • 6.2.1.3. OLED
    • 6.2.1.4. Others
  • 6.2.2. By Screen Size
    • 6.2.2.1. Less Than 32"
    • 6.2.2.2. 32" - 45"
    • 6.2.2.3. 46" - 55"
    • 6.2.2.4. 55" - 65"
    • 6.2.2.5. Above 65"
  • 6.2.3. By Technology
    • 6.2.3.1. Smart
    • 6.2.3.2. Non-Smart
  • 6.2.4. By End-User
    • 6.2.4.1. Residential
    • 6.2.4.2. Commercial
  • 6.2.5. By Price Range
    • 6.2.5.1. Economy
    • 6.2.5.2. Mid-Range
    • 6.2.5.3. Premium
  • 6.2.6. By Distribution Channel
    • 6.2.6.1. Multi-Branded Outlets
    • 6.2.6.2. Supermarkets/Hypermarkets
    • 6.2.6.3. Specialty Stores
    • 6.2.6.4. Online
    • 6.2.6.5. Others
  • 6.2.7. By Region
    • 6.2.7.1. North America
    • 6.2.7.2. Europe
    • 6.2.7.3. Asia-Pacific
    • 6.2.7.4. South America
    • 6.2.7.5. Middle East and Africa
  • 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Display Type
  • 6.3.2. By Screen Size
  • 6.3.3. By Technology
  • 6.3.4. By End-User
  • 6.3.5. By Price Range
  • 6.3.6. By Distribution Channel
  • 6.3.7. By Region

7. North America Television Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
  • 7.1.2. By Volume
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Display Type
    • 7.2.1.1. LED
    • 7.2.1.2. QLED
    • 7.2.1.3. OLED
    • 7.2.1.4. Others
  • 7.2.2. By Screen Size
    • 7.2.2.1. Less Than 32"
    • 7.2.2.2. 32" - 45"
    • 7.2.2.3. 46" - 55"
    • 7.2.2.4. 55" - 65"
    • 7.2.2.5. Above 65"
  • 7.2.3. By Technology
    • 7.2.3.1. Smart
    • 7.2.3.2. Non-Smart
  • 7.2.4. By End-User
    • 7.2.4.1. Residential
    • 7.2.4.2. Commercial
  • 7.2.5. By Price Range
    • 7.2.5.1. Economy
    • 7.2.5.2. Mid-Range
    • 7.2.5.3. Premium
  • 7.2.6. By Distribution Channel
    • 7.2.6.1. Multi-Branded Outlets
    • 7.2.6.2. Supermarkets/Hypermarkets
    • 7.2.6.3. Specialty Stores
    • 7.2.6.4. Online
    • 7.2.6.5. Others
  • 7.2.7. By Country
    • 7.2.7.1. United States
    • 7.2.7.2. Canada
    • 7.2.7.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Television Market Outlook, 2018-2032F
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
      • 7.3.1.1.2. By Volume
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1.1. By Display Type
      • 7.3.1.2.1.1.1. LED
      • 7.3.1.2.1.1.2. QLED
      • 7.3.1.2.1.1.3. OLED
      • 7.3.1.2.1.1.4. Others
      • 7.3.1.2.1.2. By Screen Size
      • 7.3.1.2.1.2.1. Less Than 32"
      • 7.3.1.2.1.2.2. 32" - 45"
      • 7.3.1.2.1.2.3. 46" - 55"
      • 7.3.1.2.1.2.4. 55" - 65"
      • 7.3.1.2.1.2.5. Above 65"
      • 7.3.1.2.1.3. By Technology
      • 7.3.1.2.1.3.1. Smart
      • 7.3.1.2.1.3.2. Non-Smart
      • 7.3.1.2.1.4. By End-User
      • 7.3.1.2.1.4.1. Residential
      • 7.3.1.2.1.4.2. Commercial
      • 7.3.1.2.1.5. By Price Range
      • 7.3.1.2.1.5.1. Economy
      • 7.3.1.2.1.5.2. Mid-Range
      • 7.3.1.2.1.5.3. Premium
      • 7.3.1.2.1.6. By Distribution Channel
      • 7.3.1.2.1.6.1. Multi-Branded Outlets
      • 7.3.1.2.1.6.2. Supermarkets/Hypermarkets
      • 7.3.1.2.1.6.3. Specialty Stores
      • 7.3.1.2.1.6.4. Online
      • 7.3.1.2.1.6.5. Others

All segments will be provided for all regions and countries covered

8. Europe Television Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Turkey
• 8.9. Poland

9. Asia-Pacific Television Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Television Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Television Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Demand Supply Analysis

13. Import and Export Analysis

14. Value Chain Analysis

15. Porter's Five Forces Analysis

16. PESTLE Analysis

17. Pricing Analysis

18. Market Dynamics

• 18.1. Market Drivers
• 18.2. Market Challenges

19. Market Trends and Developments

20. Case Studies

21. Competitive Landscape

• 21.1. Competition Matrix of Top 5 Market Leaders
• 21.2. SWOT Analysis for Top 5 Players
• 21.3. Key Players Landscape for Top 10 Market Players
  • 21.3.1. Samsung Electronics Co.,Ltd.
    • 21.3.1.1. Company Details
    • 21.3.1.2. Key Management Personnel
    • 21.3.1.3. Key Products Offered
    • 21.3.1.4. Key Financials (As Reported)
    • 21.3.1.5. Key Market Focus and Geographical Presence
    • 21.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 21.3.2. LG Electronics Inc.
  • 21.3.3. Sony Corporation
  • 21.3.4. TCL Electronics Holdings Limited
  • 21.3.5. Hisense International Co., Ltd.
  • 21.3.6. Sharp Corporation
  • 21.3.7. Panasonic Corporation
  • 21.3.8. Xiaomi Corporation
  • 21.3.9. Toshiba Corporation
  • 21.3.10. Skyworth Group Co., Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

22. Strategic Recommendations

23. About Us and Disclaimer