米国の高級バス・ボディ製品市場：製品タイプ別、配合別、エンドユーザー別、流通チャネル別、剤形別、用途別、地域別、機会、予測、2018年～2032年

米国の高級バス・ボディ製品の市場規模は、セルフケアと高級パーソナルウェルネスに対する消費者の嗜好の進化により、2025年～2032年の予測期間中に5.83％のCAGRで拡大し、2024年の36億3,000万米ドルから2032年には57億1,000万米ドルに成長すると予測されています。動向には、自然で倫理的に調達された原料、洗練されたパッケージング、体験型の小売体験に対する需要の高まりが含まれます。技術革新と持続可能な実践によるブランドの差別化が市場拡大の原動力となっています。消費者は、職人技を駆使した処方や、官能的なくつろぎを提供するパーソナライズされた製品にますます惹かれるようになっています。このシフトは、可処分所得の増加とウェルネスルーティンの重要性の高まりに支えられており、急速に進化する市場におけるプレミアムセグメントの継続的成長を促進しています。

例えば、2023年8月、Roper Rhodes Ltd.は、高級浴槽の新シリーズの発売を発表しました。同社はこの新コレクションについて、「Roper Rhodesの品質、デザイン、伝統的な職人技へのこだわりを反映したもの」と説明しています。伝統的なスタイルとモダンなスタイルの両方を取り揃え、独立型とはめ込み型のオプションがあり、コンパクトな家にも広い家にも対応できるように様々なサイズが用意されています。広くアピールする現代的なバス、ノートは、形と機能を同等に提供します。クローフットの真髄であるウィドカムは、ビクトリア朝のオリジナルバスに敬意を表しながら、現代的な品質と革新性を兼ね備えています。

当レポートでは、米国の高級バス・ボディ製品市場について調査し、市場の概要とともに、製品タイプ別、配合別、エンドユーザー別、流通チャネル別、剤形別、用途別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 お客様の声

第5章 米国の高級バス・ボディ製品市場の見通し、2018年～2032年

• 市場規模分析と予測
• 市場シェア分析と予測
• 2024年市場マップ分析
  • 製品タイプ別
  • 配合別
  • エンドユーザー別
  • 流通チャネル別
  • 剤形別
  • 用途別
  • 地域別

第6章 需要供給分析

第7章 輸出入の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場の促進要因
• 市場の課題

第13章 市場動向と発展

第14章 ケーススタディ

第15章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 市場の主要企業トップ10の情勢
  • The Estee Lauder Companies, Inc.
  • Chanel S.A.
  • Kao Corporation
  • Victoria's Secret & Co.
  • Bath and Body Works Inc.
  • Wholesale Natural Body Care
  • Bubbly Belle
  • Coty Inc.
  • Pravada Private Label
  • Tata's Natural Alchemy, LLC

第16章 戦略的提言

第17章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Luxury Bath and Body Products Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States Luxury Bath and Body Products Market, By Volume, In Million Units, 2018-2032F
• Figure 3. United States Luxury Bath and Body Products Market Share (%), By Product Type, 2018-2032F
• Figure 4. United States Luxury Bath and Body Products Market Share (%), By Compound, 2018-2032F
• Figure 5. United States Luxury Bath and Body Products Market Share (%), By End-User, 2018-2032F
• Figure 6. United States Luxury Bath and Body Products Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. United States Luxury Bath and Body Products Market Share (%), By Formulation, 2018-2032F
• Figure 8. United States Luxury Bath and Body Products Market Share (%), By Application, 2018-2032F
• Figure 9. United States Luxury Bath and Body Products Market Share (%), By Region, 2018-2032F
• Figure 10. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Compound Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By End-User Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By Formulation Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 15. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

United States luxury bath and body products market is projected to witness a CAGR of 5.83% during the forecast period 2025-2032, growing from USD 3.63 billion in 2024 to USD 5.71 billion in 2032F, owing to an evolving consumer preference towards self-care and premium personal wellness. Trends include the rising demand for natural, ethically sourced ingredients, sophisticated packaging, and experiential retail experiences. Brand differentiation through innovation and sustainable practices is driving market expansion. Consumers are increasingly drawn to artisanal formulations and personalized products that deliver sensory indulgence. This shift is supported by rising disposable incomes and the growing importance of wellness routines, fostering continuous growth in the premium segment in the rapidly evolving marketplace.

For instance, in August 2023, Roper Rhodes Ltd. announced the launch of its new range of luxury baths, marking the brand's first category launch since 2007. The company describes the new collection as a reflection of Roper Rhodes' dedication to quality, design, and traditional craftsmanship.' The launch showcases an extensive array of luxury baths, encompassing both traditional and modern styles, available as freestanding or fitted options, and offered in various sizes to accommodate both compact and expansive homes. A contemporary bath with wide appeal, Note offers form and function in equal measure. The quintessential claw foot, Widcombe pays homage to the original Victorian bath with all the benefits of contemporary quality and innovation.

Transformed Consumer Base and Sustainable Innovation Driving Market

Consumers increasingly pursue a holistic approach to wellness that integrates luxury bath and body products into daily self-care routines. This trend is fueled by a shift towards personalized formulations that address individual skin types and wellness needs. Brands are leveraging niche ingredients-such as adaptogens, botanicals, and aromatherapy compounds-to create tailored experiences. In addition, experiential retail environments and immersive in-store consultations enhance customer engagement. The surge in wellness tourism and the popularity of spa-inspired home treatments are further stimulating demand, driving innovation in product design and packaging that aligns with consumer aspirations for both indulgence and efficacy.

Advancements in sustainable innovation and eco-friendly formulations are driving the market growth. Strong consumer demand for sustainable and eco-friendly luxury bath and body products is projected to propel the United States luxury bath and body products market demand. Brands are increasingly investing in research and development to create innovative formulations that use renewable, plant-based ingredients and biodegradable packaging. This drive towards sustainability extends to ethical sourcing and transparency, letting companies expand their presence in the market.

For instance, in March 2025, Bathorium Inc. entered Nordstrom, the United States with a nationwide rollout in Nordstrom stores and a separate launch. The decision comes after several years of consistent growth, creative brand development, and prominent endorsements, establishing the Ottawa-based company as an emerging leader in the wellness industry. Bathorium's flagship premium line is set to launch at Nordstrom, while its sister brand, The Bathologist, will make its debut in over 300 Nordstrom Rack locations in September 2025.

Niche Brands Launches Drive the United States Luxury Bath and Body Products Market

The luxury bath and body market has experienced a surge of indie and niche brands that are redefining the competitive landscape. These brands differentiate themselves through artisanal craftsmanship, limited-edition releases, and exclusive product lines that emphasize authenticity and provenance. Leveraging direct-to-consumer channels, social media storytelling, and curated brand experiences, they effectively build loyal communities and foster engagement. Furthermore, companies that have pioneered in spaces like haircare, body care, and skin care are also investing in luxury body and bath care products.

For instance, in April 2023, HAIRITAGE BY MINDY announced its expansion into new categories with the launch of the NEW Bath & Body Collection, available exclusively at Walmart. This line, which features clean formulae and naturally sourced components, continues to emphasize founder Mindy McKnight's idea of creating products that are customized to meet each person's specific needs.

This innovative market activity disrupts traditional retail models, encouraging established players to re-evaluate their offerings. Digital transformation is reshaping the luxury bath and body products market, where online platforms and social media play pivotal roles. Influencer collaborations and user-generated content amplify brand narratives and drive consumer engagement through authentic storytelling. E-commerce innovations, augmented reality experiences, and personalized digital marketing campaigns are enabling brands to reach a broader, tech-savvy audience.

Body Wash Segment Holds the Largest Market Share

Based on product type, the body wash segment leads in the market due to higher consumer preference for premium experience. Bodywashes are appreciated for their convenience, luxurious scents, and diverse formulations. These products often feature exotic ingredients and essential oils, aligning with consumer preferences for indulgent self-care routines. The growing preference for natural or chemical-free formulations has reshaped the market, with consumers favoring bodywashes that incorporate biologically active ingredients like essential oils and vitamins for skin benefits. Furthermore, serum-based body washes combine cleansing with skincare benefits, offering active ingredients like collagen, hyaluronic acid, and vitamin C. These body washes are formulated to deeply hydrate and nourish the skin, even in the short time they remain on the body during a shower.

For instance, in February 2025, OLAY (Procter & Gamble Company) launched its new Super Serum Body Wash. OLAY's latest Super Serum body wash incorporates over 5 ingredients and cutting-edge skin-delivery technology to offer exceptional skincare benefits during the shower experience.

Future Market Scenario (2025 - 2032F)

Rising consumer awareness and wellness trends are expected to drive demand for high-quality, indulgent bath and body products.

Growth in online sales channels will enhance accessibility and visibility for luxury brands, boosting market reach.

Increasing preference for organic, cruelty-free products is likely to reshape consumer choices and driving innovation.

Millennials' demand for authenticity and self-expression is anticipated to shape product offerings and marketing strategies.

Key Players Landscape and Outlook

The United States luxury bath and body products market is shaped by a mix of established heritage brands, niche luxury labels, and emerging indie players, all competing for a consumer base seeking high-quality, sensorial self-care experiences. Companies in this space focus on differentiation through premium ingredients, eco-conscious formulations, and sophisticated packaging to appeal to discerning buyers. Many brands leverage exclusivity by offering limited-edition collections, personalized products, or collaborations with high-end designers and influencers. Distribution strategies prioritize direct-to-consumer (DTC) channels, high-end department stores, and luxury boutiques, while some also expand through high-touch e-commerce platforms. The companies are focusing on enhancing their stores with advanced technology.

For instance, in March 2025, Bath & Body Works Inc. introduced its new store design named" Gingham+," which includes an elevated look and high-tech elements, and it was rolled out to over 15 stores. Gingham+ incorporates elevated design elements with high-tech features, an open floor plan, and newly redesigned fixtures. The design aims to deliver a seamless in-store customer shopping experience.

Table of Contents

1. Project Scope & Definition

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Influencing Purchase Decision
• 4.4. Sources of Information
• 4.5. Preferred Distribution Channel
• 4.6. Frequency of Purchase
• 4.7. Challenges Faced Post Purchase

5. United States Luxury Bath and Body Products Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Body Wash
    • 5.2.1.2. Body Oil
    • 5.2.1.3. Body Lotion and Cream
    • 5.2.1.4. Body Scrub
    • 5.2.1.5. Soap Bar
    • 5.2.1.6. Hand Cream
    • 5.2.1.7. Others (Bath Accessories, Fragrances, etc.)
  • 5.2.2. By Compound
    • 5.2.2.1. Organic
    • 5.2.2.2. Inorganic
  • 5.2.3. By End-user
    • 5.2.3.1. Male
    • 5.2.3.2. Female
    • 5.2.3.3. Unisex
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets/Hypermarkets
    • 5.2.4.2. Convenience Stores
    • 5.2.4.3. Specialty Stores
    • 5.2.4.4. Online
    • 5.2.4.5. Others
  • 5.2.5. By Formulation
    • 5.2.5.1. Spray
    • 5.2.5.2. Gel
    • 5.2.5.3. Liquid
    • 5.2.5.4. Others
  • 5.2.6. By Application
    • 5.2.6.1. Hotels and Resorts
    • 5.2.6.2. Spas and Wellness Centers
    • 5.2.6.3. Residential
    • 5.2.6.4. Others
  • 5.2.7. By Region
    • 5.2.7.1. West
    • 5.2.7.2. South
    • 5.2.7.3. Midwest
    • 5.2.7.4. Northeast
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies Market Share, Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Product Type
  • 5.3.2. By Compound
  • 5.3.3. By End-user
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Formulation
  • 5.3.6. By Application
  • 5.3.7. By Region

6. Demand Supply Analysis

7. Import & Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. Key Players Landscape for Top 10 Market Players
  • 15.2.1. The Estee Lauder Companies, Inc.
    • 15.2.1.1. Company Details
    • 15.2.1.2. Key Management Personnel
    • 15.2.1.3. Key Products Offered
    • 15.2.1.4. Key Financials
    • 15.2.1.5. Key Market Focus and Geographical Presence
    • 15.2.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 15.2.1.7. SWOT Analysis for Top 5 Players
  • 15.2.2. Chanel S.A.
  • 15.2.3. Kao Corporation
  • 15.2.4. Victoria's Secret & Co.
  • 15.2.5. Bath and Body Works Inc.
  • 15.2.6. Wholesale Natural Body Care
  • 15.2.7. Bubbly Belle
  • 15.2.8. Coty Inc.
  • 15.2.9. Pravada Private Label
  • 15.2.10. Tata's Natural Alchemy, LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us & Disclaimer