インドのヘルシースナック市場：製品タイプ別、主張別、包装タイプ別、流通チャネル別、地域別、機会、予測、2018年～2032年

インドのヘルシースナックの市場規模は、2024年に26億7,000万米ドルとなりました。同市場は、2025年～2032年の予測期間に8.03％のCAGRで成長し、2032年には49億5,000万米ドルに達すると予測されています。

インドのヘルシースナック市場は、消費者の嗜好やライフスタイルの変化により活況を呈しています。主な動向としては、ナチュラル、オーガニック、ビーガン、グルテンフリー製品への需要が挙げられます。健康志向の高い消費者は、より便利な選択肢を求めてこうした食生活を徐々に取り入れています。都市化と可処分所得の増加がこれに拍車をかけ、人々は忙しく、すぐに食べられるスナックを好むようになっています。生活習慣病の増加も、ヘルシーなスナッキングの普及に拍車をかけています。世界保健機関（WHO）によると、インドの18歳以上の成人のうち7,700万人が2型糖尿病を患っていると推定され、2,500万人近くが糖尿病予備軍です。50％以上の人が自分が糖尿病であることに気づいておらず、糖尿病が発見され治療が遅れると健康上の問題を引き起こす可能性があります。

包装は技術革新によってより便利で持続可能なものとなり、パウチ包装はその扱いやすさから好まれる選択肢のひとつとなっています。eコマース技術の成長は市場の力学を変化させ、ブランドはより多くの人々に販売し、オンラインで買い物をする消費者の急増に対応できるようになっています。食品加工技術によって、メーカーは風味と栄養価を保持した、より健康的な代替スナックを提供できるようになっています。市場が進化を続ける中、企業は製品の差別化と透明性を駆使して多様な消費者層の需要に応え、予想される期間に持続的な成長を遂げられるよう自らを位置づけています。企業は、インドの消費者に健康的な間食の選択肢を提供するために食品添加物を製造しています。

例えば、2023年1月、Nestle Indiaはヘルスサイエンス・ポートフォリオにおいて、嚥下困難患者向けのThickenUp Clearを発売し、ヘルスサイエンス・ポートフォリオを拡大した。この製品は、頭頸部がん、脳卒中、パーキンソン病などの疾患により、臨床的に嚥下障害と呼ばれる嚥下困難がある患者に投与することができます。

当レポートでは、インドのヘルシースナック市場について調査し、市場の概要とともに、製品タイプ別、主張別、包装タイプ別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 お客様の声

第5章 インドのヘルシースナック市場の見通し、2018年～2032年

• 市場規模の分析と予測
• 市場シェア分析と予測
• 市場マッピング、2024年
  • 製品タイプ別
  • 主張別
  • 包装タイプ別
  • 流通チャネル別
  • 地域別

第6章 需要供給分析

第7章 輸出入の分析

第8章 PESTLE分析

第9章 ポーターのファイブフォース分析

第10章 価格分析

第11章 市場力学

第12章 市場の動向と発展

第13章 ケーススタディ

第14章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • Nestle S.A.
  • Kellanova (The Kellogg Company)
  • PepsiCo, Inc.
  • Yoga Bars (Sprout Life Foods)
  • Tata Soulfull (Tata Consumer Products Limited)
  • The Whole Truth (Fitshit Health Solutions Private Limited)
  • Happilo International Private Limited
  • Epigamia (Drums Food International)
  • Farmley (Connedit Business Solutions Private Limited)
  • BRB Chips (FORBIDDEN FOODS PVT. LTD.)

第15章 戦略的提言

第16章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Healthy Snacks Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Healthy Snacks Market, By Volume, In Tons, FY2018-FY2032F
• Figure 3. India Healthy Snacks Market Share (%), By Product Type, FY2018-FY2032F
• Figure 4. India Healthy Snacks Market Share (%), By Claim, FY2018-FY2032F
• Figure 5. India Healthy Snacks Market Share (%), By Packaging Type, FY2018-FY2032F
• Figure 6. India Healthy Snacks Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 7. India Healthy Snacks Market Share (%), By Region, FY2018-FY2032F
• Figure 8. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Claim Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India healthy snacks market was estimated to be worth USD 2.67 billion in FY2024. The market is expected to reach USD 4.95 billion by FY2032F, growing at a CAGR of 8.03% for the forecast period between FY2025 and FY2032.

The Indian healthy snacks market is booming due to transforming consumer preferences and lifestyles. Major trends include demand for natural, organic, vegan, and gluten-free products. Health-conscious consumers are gradually adopting such diets for more convenient options. Urbanization and increased disposable incomes add to this, as people are busy and prefer ready-to-eat snacks. The rise of lifestyle diseases has fueled the adoption of healthy snacking options. According to the World Health Organization (WHO), an estimated 77 million adults over the age of 18 in India have type 2 diabetes, and almost 25 million are prediabetics, meaning they have a higher chance of getting the disease soon. Over 50% of people are not aware that they have diabetes, which can cause health issues if it is not identified and treated on time.

Packaging has become more convenient and sustainable with technological innovations, and pouch packaging is among the preferred options due to its ease of handling. The growth of e-commerce technology has shifted the dynamics of the marketplace, enabling brands to sell to a wider audience and cater to the fast-growing population of consumers who shop online. Food processing technologies are enabling manufacturers to deliver healthier snack alternatives that retain flavor and nutritive factors. As the market continues to evolve, companies use product differentiation and transparency to meet the demands of a diverse consumer base, positioning themselves for sustained growth in the anticipated period. Companies build food additives to deliver healthy snacking options to the Indian audience.

For instance, in January 2023, Nestle India expanded its Health Science portfolio with the launch of ThickenUp Clear for patients with swallowing difficulties under its Health Science portfolio. The product can be administered to those experiencing challenges in swallowing, clinically known as dysphagia due to conditions such as head and neck cancer, stroke, and Parkinson's Disease, among others.

Rising Health Consciousness and Changing Consumer Lifestyles are Fueling the Market Growth

A major growth driver for the health snacks market in India is increasing health and wellness awareness among consumers. With rising instances of lifestyle diseases, people are more conscious about their dietary habits and are inclined toward snacks that enhance well-being. The concept of cleaner eating is leading snack producers to take an innovative approach to designing healthy yet tasty products.

Urbanization and dynamic lifestyles also fuel the nation's demand for healthy snacks. With an increasing number of people pursuing active lifestyles, there is a rising preference for snacks that include nuts, seeds, and other ready-to-eat raw food items. The COVID-19 pandemic further boosted the trend, making consumers more inclined to support immunity-boosting and health-enhancing snacks. Companies also target Indian customers with Indianized flavors and herbs.

For instance, in November 2024, Origin Nutrition Private Limited launched high-protein popped pea chips to target the Indian healthy snacking market. The product is launched in three flavors, including the unique Pudina (mint) chutney, Sour cream and onion, and Tomato.

Influence of Western Eating Habits and Expanded Retail Channels to Propel Market Growth

Adopting western eating habits among the younger population is reshaping the Indian snacking landscape. This demographic shift has led to a greater demand for diverse snack options, including protein bars, energy bars, and other functional foods. It influences a major set of customers towards a healthier alternative food path, which means driving manufacturers to innovate products in which the health preferring customers keep traditional flavors intact.

Such retail channels - particularly visitors who are surfing the internet - will greatly enable easy access to healthy snacks for a wide range of populations. Higher internet penetration propelled e-commerce as millions more are now emerging as online shoppers in India. All this offers opportunities for consumers from Tier-2 and Tier-3 cities to access better varieties of healthy snacks, thus contributing to further growth in the market. Enhanced distribution networks and logistics are making it easier for brands to reach health-conscious consumers nationwide. Companies are offering concepts like wafers, protein, and plant-based bars to the Indian end-users.

For instance, in November 2024, Elite Mindset Private Limited (SuperYou) launched a protein wafer bar, claiming it to be India's first. The brand wants to give Indian consumers of all ages a healthy and practical snack choice by utilizing cutting-edge fermented yeast protein technology.

Dried Fruits, Nuts, and Seeds Segment Holds the Largest Market Share

Based on type, the dried fruits, nuts, and seeds segment leads in the market due to high nutritional value, cultural acceptance, and convenience. Traditional Indian diets often include nuts and seeds, which are considered healthy and nutritious. Such cultural familiarity enhances the acceptance and popularity of nut mixtures and packaged seeds. These snacks can be taken on the go, making them suitable for people with busy lifestyles. They already fit easily among other diets, including vegetarian and vegan, which are all booming in India. These snacks are also inherently nutritious, packing high fiber, protein, and healthy fat content. This fits in well with the rising health consciousness amongst Indian consumers who are now looking for snacks supporting their wellness goals. Market players around the world focus on expanding this segment in India to increase sales.

In February 2024, Turkish Dried Fruits launched in India through a dedicated campaign by the Turkish Dried Fruits Sectoral Board (TDFSB). The grand unveiling happened at the MEWA India 2025 trade show in Mumbai in collaboration with the Nuts and Dry Fruits Council of India (NDFCI). This launch introduced Indian consumers to premium Turkish dried fruits such as figs, apricots, sultanas, and pistachios, ideal for snacking, cooking, and garnishing, enhancing both flavor and nutrition in various dishes.

Future Market Scenario (FY2025-FY2032F)

Companies are likely to leverage Artificial Intelligence (AI) to enhance procurement, processing, and distribution processes, improving efficiency and customer engagement.

The accelerated adoption of online platforms is expected to reshape distribution channels, allowing for broader reach and convenience in purchasing healthy snacks.

Brands are anticipated to adopt eco-friendly packaging solutions using biodegradable materials to address environmental concerns and appeal to environmentally conscious consumers.

Key Players Landscape and Outlook

In the competitive landscape of the Indian healthy snacks market, companies are employing strategic approaches to differentiate themselves and capture market share. A crucial competition strategy involves emphasizing flavor and nutrition, ensuring that products taste good and offer significant health benefits. Brands are focusing on using clean, minimally processed ingredients and highlighting hero ingredients like nuts, seeds, or berries to create memorable product experiences. Additionally, transparency in labeling and credibility in health claims are becoming essential to build trust with health-conscious consumers. The rise of online platforms has also changed the dynamics, allowing brands to leverage digital marketing to reach a wider audience and provide detailed product information, which helps consumers make informed choices.

For instance, in September 2024, Tata Soulfull (Tata Consumer Products Limited) announced the launch of 'Tata Soulfull Masala Muesli'. In order to offer a healthy, delectable, reasonably priced, and distinctively Indian breakfast and snack choice, this creative product line is a daring step in giving the standard muesli category a distinctive savory twist. The product comes in two flavors - "Mast Masala" and "Teekha Twist," aiming to reinvent the cereal experience.

Table of Contents

1. Project Scope & Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
• 4.4. Challenges Faced Post Purchase
• 4.5. Preferred Distribution Channel

5. India Healthy Snacks Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Dried Fruits, Nuts and Seeds
    • 5.2.1.2. Bakery
    • 5.2.1.3. Confectionery
    • 5.2.1.4. Dairy
    • 5.2.1.5. Others
  • 5.2.2. By Claim
    • 5.2.2.1. Gluten-Free
    • 5.2.2.2. Low/No Sugar
    • 5.2.2.3. Low/No Fat
    • 5.2.2.4. Others
  • 5.2.3. By Packaging Type
    • 5.2.3.1. Bag and Pouches
    • 5.2.3.2. Boxes
    • 5.2.3.3. Cans
    • 5.2.3.4. Jars
    • 5.2.3.5. Others
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets and Hypermarkets
    • 5.2.4.2. Departmental/Convenience Stores
    • 5.2.4.3. Online
    • 5.2.4.4. Others
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. East
    • 5.2.5.3. West and Central
    • 5.2.5.4. South
  • 5.2.6. By Company Market Share (Top 5 Companies, Others - By Value, FY2024)
• 5.3. Market Mapping, FY2024
  • 5.3.1. By Product Type
  • 5.3.2. By Claim
  • 5.3.3. By Packaging Type
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. PESTLE Analysis

9. Porter's Five Forces Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. Nestle S.A.
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Key Products Offered
    • 14.3.1.4. Key Market Focus and Geographical Presence
    • 14.3.1.5. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 14.3.2. Kellanova (The Kellogg Company)
  • 14.3.3. PepsiCo, Inc.
  • 14.3.4. Yoga Bars (Sprout Life Foods)
  • 14.3.5. Tata Soulfull (Tata Consumer Products Limited)
  • 14.3.6. The Whole Truth (Fitshit Health Solutions Private Limited)
  • 14.3.7. Happilo International Private Limited
  • 14.3.8. Epigamia (Drums Food International)
  • 14.3.9. Farmley (Connedit Business Solutions Private Limited)
  • 14.3.10. BRB Chips (FORBIDDEN FOODS PVT. LTD.)

15. Strategic Recommendations

16. About Us and Disclaimer