ヘルシースナック市場：製品別、ヘルスクレーム別-2025-2030年世界予測

ヘルシースナック市場の2023年の市場規模は306億米ドルで、2024年には323億2,000万米ドルに達すると予測され、CAGR 5.71％で成長し、2030年には451億6,000万米ドルに達すると予測されています。

ヘルシースナック市場には、健康志向の消費者をターゲットに、利便性とともに栄養面でのメリットを提供するように設計された多様な消耗品が含まれます。オーガニックスナックバー、ドライフルーツ、ナッツ、低カロリーのパッケージスナックなどの製品が含まれ、多くの場合、天然素材、添加物の削減、栄養価の強化が強調されています。ヘルシースナックの必要性は、ウェルネスと予防医療の動向の高まりによって生じ、消費者は身体的、精神的、環境的な幸福に沿った食生活を選択するようになっています。同市場は主にスーパーマーケット、コンビニエンスストア、オンラインプラットフォームなどの小売セクターで利用されており、外出先での間食、代替食、子供の弁当など様々な最終用途に及んでいます。成長に影響を与える主な要因としては、生活習慣病の罹患率の増加、可処分所得の増加、健康的な食事パターンに対する消費者の意識などが挙げられます。eコマース流通の拡大、ビーガンやグルテンフリーの消費者のようなニッチ・セグメントをターゲットにすること、タンパク質やプロバイオティクスのような機能的利点を備えた製品を開発することなどにビジネスチャンスがあります。しかし、高級食材に関連する高い製造コスト、ラベル上の健康強調表示に関する規制課題、従来のスナック製品との競合などの制約があります。また、原材料価格の変動や、加工された「ヘルシー」製品に対する消費者の懐疑心といった課題にも直面しています。イノベーションの可能性は、オーガニックで持続可能な調達、テクノロジーを活用した食生活のパーソナライゼーション、AIを活用した消費者動向の予測などに焦点を当てることができると思われます。市場の性質はダイナミックで、イノベーション、消費者教育、規制の変更に後押しされ、企業は機敏に対応する必要があります。市場関係者は、研究開発に投資して独自の付加価値製品を生み出し、透明性とウェルネス効果を強調するマーケティング戦略に取り組むことで、この進化する情勢において競争力を確保すべきです。

市場力学：急速に進化するヘルシースナック市場の主要市場インサイトを公開

ヘルシースナック市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 年齢を問わず、慢性疾患や急性疾患の有病率の増加
  • 消費者の健康的な食習慣への志向の高まり
  • 様々な健康食品の入手可能性
• 市場抑制要因
  • 原材料価格の変動
  • ヘルシースナックの製造コストは従来のスナックに比べ高い
• 市場機会
  • メーカーによる製品認知キャンペーン
  • 付加価値製品の開発への投資の増加
  • 高い消費能力、消費者の購買意欲の変化、小売チャネルの近代化などの人口統計学的要因
• 市場の課題
  • 加工関連の課題

ポーターの5つの力：ヘルシースナック市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ヘルシースナック市場における外部からの影響の把握

外部マクロ環境要因は、ヘルシースナック市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ヘルシースナック市場における競合情勢の把握

ヘルシースナック市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスヘルシースナック市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ヘルシースナック市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ヘルシースナック市場における成功への道筋を描く

ヘルシースナック市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品上市、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 年齢に関係なく慢性疾患や急性疾患の罹患率が増加
    • 消費者の間で健康的な食習慣への傾向が高まっている
    • 健康食品の多様性
  • 抑制要因
    • 原材料価格の変動
    • 健康的なスナックを作るコストは、従来のスナックに比べて高い
  • 機会
    • メーカーが開始した製品認知キャンペーン
    • 付加価値製品の開発への投資増加
    • 高い消費能力、消費者の購買決定の変化、小売チャネルの近代化などの人口統計学的要因
  • 課題
    • 処理関連の課題
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ヘルシースナック市場：製品別

• シリアル＆グラノーラバー
• ドライフルーツスナック
• 肉スナック
• ナッツ＆シードスナック
• トレイルミックススナック

第7章 ヘルシースナック市場健康強調表示

• グルテンフリー
• 低脂肪
• 砂糖不使用

第8章 南北アメリカのヘルシースナック市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のヘルシースナック市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのヘルシースナック市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• B&G Foods
• Calbee Inc.
• General Mills, Inc.
• Kind LLC
• Naturell India Pvt. Ltd.
• Nestle S.A.
• Nourish Organic Foods Pvt. Ltd.
• PepsiCo, Inc.
• Select Harvests
• Slurrp Farm
• Taali Foods India
• The Hain Celestial Group
• The Kellogg Company
• Tyson Foods, Inc.
• Yogabar by ITC Limited

LIST OF FIGURES

• FIGURE 1. HEALTHY SNACKS MARKET RESEARCH PROCESS
• FIGURE 2. HEALTHY SNACKS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HEALTHY SNACKS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HEALTHY SNACKS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HEALTHY SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS HEALTHY SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS HEALTHY SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES HEALTHY SNACKS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES HEALTHY SNACKS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC HEALTHY SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC HEALTHY SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA HEALTHY SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA HEALTHY SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. HEALTHY SNACKS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. HEALTHY SNACKS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HEALTHY SNACKS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HEALTHY SNACKS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HEALTHY SNACKS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HEALTHY SNACKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HEALTHY SNACKS MARKET DYNAMICS
• TABLE 7. GLOBAL HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HEALTHY SNACKS MARKET SIZE, BY CEREAL & GRANOLA BARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HEALTHY SNACKS MARKET SIZE, BY DRIED FRUIT SNACKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HEALTHY SNACKS MARKET SIZE, BY MEAT SNACKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HEALTHY SNACKS MARKET SIZE, BY NUTS & SEEDS SNACKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HEALTHY SNACKS MARKET SIZE, BY TRAIL MIX SNACKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HEALTHY SNACKS MARKET SIZE, BY GLUTEN-FREE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HEALTHY SNACKS MARKET SIZE, BY LOW-FAT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL HEALTHY SNACKS MARKET SIZE, BY SUGAR-FREE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS HEALTHY SNACKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 20. ARGENTINA HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 22. BRAZIL HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 23. BRAZIL HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 24. CANADA HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. CANADA HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 26. MEXICO HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 27. MEXICO HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 30. UNITED STATES HEALTHY SNACKS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 33. ASIA-PACIFIC HEALTHY SNACKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 34. AUSTRALIA HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. AUSTRALIA HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 36. CHINA HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. CHINA HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 38. INDIA HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 39. INDIA HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 40. INDONESIA HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. INDONESIA HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 42. JAPAN HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 43. JAPAN HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 44. MALAYSIA HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. MALAYSIA HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 46. PHILIPPINES HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 47. PHILIPPINES HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 48. SINGAPORE HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. SINGAPORE HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 50. SOUTH KOREA HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. SOUTH KOREA HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 52. TAIWAN HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. TAIWAN HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 54. THAILAND HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. THAILAND HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 56. VIETNAM HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. VIETNAM HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 60. EUROPE, MIDDLE EAST & AFRICA HEALTHY SNACKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 61. DENMARK HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. DENMARK HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 63. EGYPT HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. EGYPT HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 65. FINLAND HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. FINLAND HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 67. FRANCE HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 68. FRANCE HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 69. GERMANY HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. GERMANY HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 71. ISRAEL HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. ISRAEL HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 73. ITALY HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 74. ITALY HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 75. NETHERLANDS HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. NETHERLANDS HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 77. NIGERIA HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. NIGERIA HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 79. NORWAY HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 80. NORWAY HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 81. POLAND HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. POLAND HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 83. QATAR HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 84. QATAR HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 85. RUSSIA HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. RUSSIA HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 87. SAUDI ARABIA HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. SAUDI ARABIA HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH AFRICA HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH AFRICA HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 91. SPAIN HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. SPAIN HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 93. SWEDEN HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. SWEDEN HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 95. SWITZERLAND HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 96. SWITZERLAND HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 97. TURKEY HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. TURKEY HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 99. UNITED ARAB EMIRATES HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. UNITED ARAB EMIRATES HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 101. UNITED KINGDOM HEALTHY SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 102. UNITED KINGDOM HEALTHY SNACKS MARKET SIZE, BY HEALTH CLAIM, 2018-2030 (USD MILLION)
• TABLE 103. HEALTHY SNACKS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 104. HEALTHY SNACKS MARKET, FPNV POSITIONING MATRIX, 2023

The Healthy Snacks Market was valued at USD 30.60 billion in 2023, expected to reach USD 32.32 billion in 2024, and is projected to grow at a CAGR of 5.71%, to USD 45.16 billion by 2030.

The healthy snacks market encompasses a diverse range of consumables designed to offer nutritional benefits alongside convenience, targeting health-conscious consumers. It includes products like organic snack bars, dried fruits, nuts, and low-calorie packaged snacks, often emphasizing natural ingredients, reduced additives, and enhanced nutritional content. The necessity for healthy snacks arises due to growing trends in wellness and preventive health, with consumers increasingly opting for dietary choices that align with physical, mental, and environmental well-being. This market finds applications mainly within retail sectors like supermarkets, convenience stores, and online platforms, and spans across various end-uses including on-the-go snacking, meal replacements, and children's lunchboxes. Key factors influencing growth include the increasing incidence of lifestyle diseases, rising disposable incomes, and consumer awareness about healthy eating patterns. Opportunities lie in expanding e-commerce distribution, targeting niche segments like vegan or gluten-free consumers, and developing products with functional benefits like protein or probiotics. However, limitations include high production costs associated with premium ingredients, regulatory challenges regarding health claims on labels, and competition from conventional snack products. The market faces challenges such as fluctuating raw material prices and consumer skepticism over processed "healthy" products. Innovation potential could focus on organic and sustainable sourcing, tech-based personalization in dietary choices, and leveraging AI to predict consumer trends. The market's nature is dynamic, driven by innovation, consumer education, and regulatory changes, requiring businesses to be agile and responsive. Market players should invest in R&D to create unique, value-added products and engage in marketing strategies that emphasize transparency and wellness benefits, ensuring a competitive edge in this evolving landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Healthy Snacks Market

The Healthy Snacks Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing prevalence of chronic and acute diseases among people irrespective of age
  • Growing inclination among consumers toward healthy eating habits
  • Availability of varieties of healthy products
• Market Restraints
  • Volatile prices of raw materials
  • Cost of making healthy snack is high compared to conventional snack
• Market Opportunities
  • Product awareness campaign initiated by the manufacturers
  • Rising investments in the development of value-added products
  • Demographic factors such as high spending capability, changing consumer purchasing decisions, and modernization of retail channels
• Market Challenges
  • Processing-related challenges

Porter's Five Forces: A Strategic Tool for Navigating the Healthy Snacks Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Healthy Snacks Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Healthy Snacks Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Healthy Snacks Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Healthy Snacks Market

A detailed market share analysis in the Healthy Snacks Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Healthy Snacks Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Healthy Snacks Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Healthy Snacks Market

A strategic analysis of the Healthy Snacks Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Healthy Snacks Market, highlighting leading vendors and their innovative profiles. These include B&G Foods, Calbee Inc., General Mills, Inc., Kind LLC, Naturell India Pvt. Ltd., Nestle S.A., Nourish Organic Foods Pvt. Ltd., PepsiCo, Inc., Select Harvests, Slurrp Farm, Taali Foods India, The Hain Celestial Group, The Kellogg Company, Tyson Foods, Inc., and Yogabar by ITC Limited.

Market Segmentation & Coverage

This research report categorizes the Healthy Snacks Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Cereal & Granola Bars, Dried Fruit Snacks, Meat Snacks, Nuts & Seeds Snacks, and Trail Mix Snacks.
• Based on Health Claim, market is studied across Gluten-Free, Low-Fat, and Sugar-Free.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing prevalence of chronic and acute diseases among people irrespective of age
    • 5.1.1.2. Growing inclination among consumers toward healthy eating habits
    • 5.1.1.3. Availability of varieties of healthy products
  • 5.1.2. Restraints
    • 5.1.2.1. Volatile prices of raw materials
    • 5.1.2.2. Cost of making healthy snack is high compared to conventional snack
  • 5.1.3. Opportunities
    • 5.1.3.1. Product awareness campaign initiated by the manufacturers
    • 5.1.3.2. Rising investments in the development of value-added products
    • 5.1.3.3. Demographic factors such as high spending capability, changing consumer purchasing decisions, and modernization of retail channels
  • 5.1.4. Challenges
    • 5.1.4.1. Processing-related challenges
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Healthy Snacks Market, by Product

• 6.1. Introduction
• 6.2. Cereal & Granola Bars
• 6.3. Dried Fruit Snacks
• 6.4. Meat Snacks
• 6.5. Nuts & Seeds Snacks
• 6.6. Trail Mix Snacks

7. Healthy Snacks Market, by Health Claim

• 7.1. Introduction
• 7.2. Gluten-Free
• 7.3. Low-Fat
• 7.4. Sugar-Free

8. Americas Healthy Snacks Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Healthy Snacks Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Healthy Snacks Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. B&G Foods
• 2. Calbee Inc.
• 3. General Mills, Inc.
• 4. Kind LLC
• 5. Naturell India Pvt. Ltd.
• 6. Nestle S.A.
• 7. Nourish Organic Foods Pvt. Ltd.
• 8. PepsiCo, Inc.
• 9. Select Harvests
• 10. Slurrp Farm
• 11. Taali Foods India
• 12. The Hain Celestial Group
• 13. The Kellogg Company
• 14. Tyson Foods, Inc.
• 15. Yogabar by ITC Limited