ヘルシースナック市場：製品タイプ別、主張別、包装タイプ別、流通チャネル別、地域別、機会、予測、2018年～2032年

世界のヘルシースナックの市場規模は、予測期間の2025年～2032年のCAGRが4.84%に達し、2024年の943億3,000万米ドルから2032年には1,376億8,000万米ドルに成長すると予測されています。現在、世界中のスナック菓子はヘルシーな傾向にあり、利便性と機能性を好む消費者の間でヘルシースナックに対する認識が高まっているため、市場は急成長しています。新たな動向としては、植物由来のプロテインブラウニー、チアやキヌアのようなスーパーフードを取り入れたもの、クリーンラベル、オーガニック、非遺伝子組み換え製品などがあります。これら以外にも、腸内環境を整えるプロバイオティックスナック、ストレス緩和を目的としたアダプトゲンスナック、ビタミンやミネラルを強化した強化スナックなど、何らかの機能性を持つ食品を求める消費者が増えています。持続可能性はこのような動向とともにあります。環境に配慮したパッケージの使用から倫理的に生産された原材料の使用まで、あらゆる面で環境に優しいです。

今後、世界のヘルシースナック市場の発展には、テクノロジーが真のトレンドセッターとなるとみられています。栄養を通じたパーソナライゼーションは現在、AIとデータ分析によって開発され、個々の食生活のニーズに合わせてカスタマイズできるようになっています。3Dフードプリンティングと精密発酵は、原材料の調達に革命をもたらし、より安価で、より持続可能で、よりカスタマイズ可能なものにする可能性があります。さらに、ブロックチェーンテクノロジーは、サプライチェーンの透明性を強化することによって、クレームのトレーサビリティを提供します。実験室で栽培されたものや昆虫由来のものような代替タンパク質は、スナック菓子のタンパク質を再定義するかもしれません。消費者が健康と持続可能性を優先する中、企業は高タンパク質のスナッキング製品の提供に注力しています。

当レポートでは、世界のヘルシースナック市場について調査し、市場の概要とともに、製品タイプ別、主張別、包装タイプ別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 お客様の声

第5章 世界のヘルシースナック市場の見通し、2018年～2032年

• 市場規模の分析と予測
• 市場シェア分析と予測
• 市場マップ分析、2024年
  • 製品タイプ別
  • 主張別
  • 包装タイプ別
  • 流通チャネル別
  • 地域別

第6章 北米のヘルシースナック市場の見通し、2018年～2032年

第7章 欧州のヘルシースナック市場の見通し、2018年～2032年

第8章 アジア太平洋のヘルシースナック市場の見通し、2018年～2032年

第9章 南米のヘルシースナック市場の見通し、2018年～2032年

第10章 中東・アフリカのヘルシースナック市場の見通し、2018年～2032年

第11章 需要供給分析

第12章 輸出入の分析

第13章 ポーターのファイブフォース分析

第14章 PESTLE分析

第15章 価格分析

第16章 市場力学

第17章 市場の動向と発展

第18章 ケーススタディ

第19章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • Nestle S.A.
  • General Mills Inc.
  • Kellanova (The Kellogg Company)
  • Unilever PLC
  • Danone S.A.
  • PepsiCo, Inc.
  • Mondelez International, Inc.
  • Hormel Foods Corporation
  • Del Monte Foods, Inc.
  • Conagra Brands, Inc.

第20章 戦略的提言

第21章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 2. Global Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 3. Global Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 4. Global Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 5. Global Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 6. Global Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. Global Healthy Snacks Market Share (%), By Region, 2018-2032F
• Figure 8. North America Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 9. North America Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 10. North America Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 11. North America Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 12. North America Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 13. North America Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 14. North America Healthy Snacks Market Share (%), By Country, 2018-2032F
• Figure 15. United States Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 16. United States Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 17. United States Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 18. United States Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 19. United States Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 20. United States Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 21. Canada Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 22. Canada Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 23. Canada Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 24. Canada Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 25. Canada Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 26. Canada Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 27. Mexico Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 28. Mexico Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 29. Mexico Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 30. Mexico Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 31. Mexico Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 32. Mexico Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 33. Europe Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 34. Europe Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 35. Europe Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 36. Europe Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 37. Europe Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 38. Europe Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 39. Europe Healthy Snacks Market Share (%), By Country, 2018-2032F
• Figure 40. Germany Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 41. Germany Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 42. Germany Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 43. Germany Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 44. Germany Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 45. Germany Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 46. France Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 47. France Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 48. France Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 49. France Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 50. France Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 51. France Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 52. Italy Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 53. Italy Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 54. Italy Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 55. Italy Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 56. Italy Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 57. Italy Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 58. United Kingdom Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 59. United Kingdom Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 60. United Kingdom Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 61. United Kingdom Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 62. United Kingdom Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 63. United Kingdom Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 64. Russia Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 65. Russia Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 66. Russia Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 67. Russia Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 68. Russia Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 69. Russia Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 70. Netherlands Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 71. Netherlands Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 72. Netherlands Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 73. Netherlands Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 74. Netherlands Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 75. Netherlands Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 76. Spain Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 77. Spain Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 78. Spain Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 79. Spain Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 80. Spain Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 81. Spain Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 82. Turkey Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 83. Turkey Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 84. Turkey Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 85. Turkey Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 86. Turkey Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 87. Turkey Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 88. Poland Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 89. Poland Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 90. Poland Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 91. Poland Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 92. Poland Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 93. Poland Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 94. South America Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 95. South America Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 96. South America Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 97. South America Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 98. South America Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 99. South America Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 100. South America Healthy Snacks Market Share (%), By Country, 2018-2032F
• Figure 101. Brazil Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 102. Brazil Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 103. Brazil Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 104. Brazil Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 105. Brazil Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 106. Brazil Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 107. Argentina Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 108. Argentina Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 109. Argentina Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 110. Argentina Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 111. Argentina Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 112. Argentina Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 113. Asia-Pacific Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 114. Asia-Pacific Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 115. Asia-Pacific Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 116. Asia-Pacific Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 117. Asia-Pacific Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 118. Asia-Pacific Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 119. Asia-Pacific Healthy Snacks Market Share (%), By Country, 2018-2032F
• Figure 120. India Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 121. India Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 122. India Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 123. India Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 124. India Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 125. India Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 126. China Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 127. China Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 128. China Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 129. China Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 130. China Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 131. China Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 132. Japan Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 133. Japan Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 134. Japan Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 135. Japan Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 136. Japan Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 137. Japan Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 138. Australia Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 139. Australia Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 140. Australia Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 141. Australia Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 142. Australia Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 143. Australia Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 144. Vietnam Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 145. Vietnam Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 146. Vietnam Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 147. Vietnam Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 148. Vietnam Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 149. Vietnam Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 150. South Korea Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 151. South Korea Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 152. South Korea Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 153. South Korea Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 154. South Korea Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 155. South Korea Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 156. Indonesia Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 157. Indonesia Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 158. Indonesia Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 159. Indonesia Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 160. Indonesia Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 161. Indonesia Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 162. Philippines Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 163. Philippines Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 164. Philippines Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 165. Philippines Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 166. Philippines Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 167. Philippines Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 168. Middle East & Africa Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 169. Middle East & Africa Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 170. Middle East & Africa Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 171. Middle East & Africa Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 172. Middle East & Africa Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 173. Middle East & Africa Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 174. Middle East & Africa Healthy Snacks Market Share (%), By Country, 2018-2032F
• Figure 175. Saudi Arabia Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 176. Saudi Arabia Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 177. Saudi Arabia Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 178. Saudi Arabia Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 179. Saudi Arabia Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 180. Saudi Arabia Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 181. UAE Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 182. UAE Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 183. UAE Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 184. UAE Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 185. UAE Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 186. UAE Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 187. South Africa Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 188. South Africa Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 189. South Africa Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 190. South Africa Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 191. South Africa Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 192. South Africa Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 193. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 194. By Claim Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 195. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 196. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 197. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

Global healthy snacks market is projected to witness a CAGR of 4.84% during the forecast period 2025-2032, growing from USD 94.33 billion in 2024 to USD 137.68 billion in 2032. Snackers across the globe tend to be healthy nowadays and are growing fast in the market due to the increased awareness of healthy snacks among consumers with a taste for convenience and functionality. New trends include plant-based and protein brownies, incorporating superfoods like chia and quinoa, and clean-label, organic, and non-GMO products. Apart from these, consumers are increasingly searching for foods that have some sort of functionality, such as probiotic snacks designed for the gut, adaptogen snacks designed to relieve stress, and fortified snacks that offer some added vitamins and minerals. Sustainability goes along with such trends: it is eco-friendly in its entire range, from using eco-friendly packaging to ethically produced ingredients.

Looking ahead, technology will be a real trendsetter for the future development of the global healthy snacks market. Personalization through nutrition has now been developed through AI and data analytics for the customization of individual dietary needs. 3D food printing and precision fermentation could revolutionize the sourcing of ingredients, making them cheaper, more sustainable, and more customizable. Furthermore, blockchain technology provides the traceability of claims through enhanced supply chain transparency. Alternative proteins like lab-grown ones and insect sources may redefine protein in snacks. As consumers prioritize health and sustainability, companies are focusing on delivering high-protein snacking products.

For instance, in July 2024, Kellanova introduced Power-Fulls, a soft baked oat bite with protein and 8 grams of whole grains per serving. The snack comes in two different flavors - strawberry and chocolate chip.

Rising Health Consciousness and Technological Innovations Fuel Market Expansion

Consumers increasingly prioritize health, leading to a higher demand for snacks that offer functional benefits. This should include protein-packed, low-sugar, and high-fiber options alongside probiotics, adaptogens, and vitamin-infused products for digestion, immunity, and cognition. Growing awareness around conditions like obesity, diabetes, and heart disease has further fuelled demand. Brands are innovating in clean-label, organic, and non-GMO snacks in expectation of consumers. Social media and digital health trackers amplify this trend by providing nutrition knowledge to consumers and encouraging mindful snacking habits.

Food technology has turned in another direction, creating possibilities for healthy snacks, wherein AI and big data facilitate personalized nutrition solutions. The companies use machine learning to study consumer tastes and food requirements to manufacture customized snacks. 3D food printing can be a game changer in producing any customized texture and nutrient composition. Precision fermentation and alternative proteins like cultured meat and insect proteins change the protein ingredient landscape for healthy snacks. Moreover, prebiotic beverages with newly launched products that reimagine sodas, drinks, and other beverages via technology render additional momentum on the overall market dynamics.

For instance, in February 2025, Health-Ade LLC launched Dr. Bubbles and Cream Soda, a new prebiotic Soda by SunSip. Cream Soda offers a bubbly tribute to classic soda fountain flavors by capturing the classic flavor of creamy vanilla with subtle caramelized notes, while Dr. Bubbles reinvents the traditional Doctor soda's flavor profile with a distinctive blend of sweet fruit-most notably black cherry-and subtle spices for an instant bubbly classic.

Sustainability and Convenient Lifestyle to Fuel the Market Demand

Environmental awareness has facilitated choices for shoppers, thereby forcing brands into sustainable adaptations. Demand for snacks made with upcycled ingredients, plant-based proteins, and sustainably sourced raw materials has grown quite rapidly. Biodegradable or recyclable packaging are becoming the standard; brands are putting their onus on optimizing supply chains and promoting local sourcing to reduce carbon footprints. More consumers are turning their attention toward certifications promising Fair Trade, Rainforest Alliance, and B Corporation status, which symbolize conscious brands. Thus, sustainability will continue to act as a key focal point within the healthy snack food industry alongside environmental awareness.

Consumers nowadays, particularly millennials and Gen Z, tend to expect snacks that suit their happy lifestyles. A demand for convenient snacks that provide instant energy but maintain health has arisen from rushed lives. Single-serve packaging, meal replacement bars, and portion-controlled snacks are gaining traction. The rise of remote work and flexible schedules has also ramped up demand for healthier snacks at home. All these snacks are highly available through direct-to-consumer subscription and e-commerce models, whereby customized subscription services and instant delivery have become available. Additionally, the new emphasis on natural food and ingredients is also driving the market's growth.

For instance, in February 2024, Natural Balance Foods Ltd. (nakd.) launched a range of functional fruit and fiber bars. Both bars come with 100% natural ingredients and no added sugar, and the range includes Apple, cinnamon, Strawberry, and Raspberry flavors.

Low/No Sugar Segment Holds the Majority of the Market Share

Based on claim type, the low/no sugar claim segment leads in terms of revenue generation due to a rising tide of health-conscious consumers. People are increasingly aware of the dangers of high sugar intake and are actively seeking healthier alternatives. This demand is fueled by growing awareness of conditions like obesity and diabetes, as well as government initiatives to reduce sugar consumption. Consumers carefully read labels and opt for snacks that align with their health goals. While North America currently holds a significant market share, the Asia-Pacific is experiencing rapid growth as health awareness increases. The low/no sugar trend spans various snack types sold online and traditional retail. The IDF Diabetes Atlas (2021) reports that 10.5% of the adult population (20-79 years) has diabetes, with almost half unaware that they are living with the condition. By 2045, IDF projections show that 1 in 8 adults, approximately 783 million, will be living with diabetes, an increase of 46%. This data pushes the companies to introduce new products with the same claim. Food science-based companies also deliver advanced mixtures to deliver these claims.

For instance, in May 2024, Gelita AG launched its new Optibar collagen blend to allow manufacturers to develop futuristic protein bars that are both soft and low sugar. The blend delivers more protein in functional bars with a long-lasting, soft, indulgent texture. It also acts as a sugar-free binder, enabling 'low sugar' and 'no sugar' claims in cereal bars.

North America Holds the Majority of the Market Share

North America leads the global healthy snacks market due to its advanced e-commerce infrastructure, high consumer awareness, and strong emphasis on health-conscious eating. The digital retail environment in this region is well-established, with big players such as Amazon, Walmart, and specialized health food platforms providing smooth access to various healthy snacks. Direct-to-consumer brands started gaining momentum, using social media, subscriptions, and personalization to target health-aware consumers.

Lifestyle diseases like obesity, diabetes, and heart disease are on the increase, causing North American consumers to lay more emphasis on functional nutrition. Demand for snacks with high protein, low sugar, gluten-free, and organic is rising. A great and stringent regulatory framework exists in the region; the FDA and USDA oversee food safety and transparency, thus creating trust in consumers toward clean-label and non-GMO products. Furthermore, North American consumers are highly receptive to sustainability-backed innovations, which include preferences for plant-based snacks, eco-friendly and recyclable packaging, and ethically sourced ingredients. Comfort, digital access, and premium health trends give the North American healthy snacks market leadership while energizing global innovation in this sector.

Future Market Scenario (2025-2032F)

Consumers are likely to increase prioritizing nutritious and convenient snacks, driving demand for healthy options.

Plant-based and protein-rich snacks are expected to gain popularity as consumers shift towards vegan diets and seek convenient nutrition.

Eco-friendly packaging and sustainable sourcing are anticipated to become key factors for attracting environmentally conscious consumers.

The global healthy snacks market is projected to expand beyond traditional diet foods, with consumers seeking flavorful and exciting options.

Key Players Landscape and Outlook

In the competitive landscape of the healthy snacks market, companies are increasingly focusing on product innovation and differentiation to capture consumer interest. Brands are responding to the growing demand for transparency and health benefits by emphasizing clean labels and natural ingredients. Sustainable practices, including eco-friendly packaging and ethical sourcing, are becoming essential to appeal to environmentally conscious consumers. Additionally, leveraging e-commerce channels enhances accessibility, allowing brands to reach a broader audience. Engaging storytelling and attractive packaging play crucial roles in marketing strategies, while continuous adaptation to emerging health trends ensures relevance in a rapidly evolving market.

For instance, in December 2024, General Mills, Inc. expanded its protein product lineup with the launch of Cheerios Protein, which has 8 grams of protein per serving. Available in two classic flavors, Cinnamon and Strawberry, Cheerios Protein is made for those looking for a delicious, accessible breakfast option that delivers a good source of protein.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
• 4.4. Challenges Faced Post Purchase
• 4.5. Preferred Distribution Channel

5. Global Healthy Snacks Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Dried Fruits, Nuts and Seeds
    • 5.2.1.2. Bakery
    • 5.2.1.3. Confectionery
    • 5.2.1.4. Dairy
    • 5.2.1.5. Others
  • 5.2.2. By Claim
    • 5.2.2.1. Gluten-Free
    • 5.2.2.2. Low/No Sugar
    • 5.2.2.3. Low/No Fat
    • 5.2.2.4. Others
  • 5.2.3. By Packaging Type
    • 5.2.3.1. Bag and Pouches
    • 5.2.3.2. Boxes
    • 5.2.3.3. Cans
    • 5.2.3.4. Jars
    • 5.2.3.5. Others
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets and Hypermarkets
    • 5.2.4.2. Departmental/Convenience Stores
    • 5.2.4.3. Online
    • 5.2.4.4. Others
  • 5.2.5. By Region
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia-Pacific
    • 5.2.5.4. South America
    • 5.2.5.5. Middle East and Africa
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Product Type
  • 5.3.2. By Claim
  • 5.3.3. By Packaging Type
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

6. North America Healthy Snacks Market Outlook, 2018-2032F*

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Dried Fruits, Nuts and Seeds
    • 6.2.1.2. Bakery
    • 6.2.1.3. Confectionery
    • 6.2.1.4. Dairy
    • 6.2.1.5. Others
  • 6.2.2. By Claim
    • 6.2.2.1. Gluten-Free
    • 6.2.2.2. Low/No Sugar
    • 6.2.2.3. Low/No Fat
    • 6.2.2.4. Others
  • 6.2.3. By Packaging Type
    • 6.2.3.1. Bag and Pouches
    • 6.2.3.2. Boxes
    • 6.2.3.3. Cans
    • 6.2.3.4. Jars
    • 6.2.3.5. Others
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Supermarkets and Hypermarkets
    • 6.2.4.2. Departmental/Convenience Stores
    • 6.2.4.3. Online
    • 6.2.4.4. Others
  • 6.2.5. By Country Share
    • 6.2.5.1. United States
    • 6.2.5.2. Canada
    • 6.2.5.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Healthy Snacks Market Outlook, 2018-2032F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
      • 6.3.1.1.2. By Volume
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Product Type
        • 6.3.1.2.1.1. Dried Fruits, Nuts and Seeds
        • 6.3.1.2.1.2. Bakery
        • 6.3.1.2.1.3. Confectionery
        • 6.3.1.2.1.4. Dairy
        • 6.3.1.2.1.5. Others
      • 6.3.1.2.2. By Claim
        • 6.3.1.2.2.1. Gluten-Free
        • 6.3.1.2.2.2. Low/No Sugar
        • 6.3.1.2.2.3. Low/No Fat
        • 6.3.1.2.2.4. Others
      • 6.3.1.2.3. By Packaging Type
        • 6.3.1.2.3.1. Bag and Pouches
        • 6.3.1.2.3.2. Boxes
        • 6.3.1.2.3.3. Cans
        • 6.3.1.2.3.4. Jars
        • 6.3.1.2.3.5. Others
      • 6.3.1.2.4. By Distribution Channel
        • 6.3.1.2.4.1. Supermarkets and Hypermarkets
        • 6.3.1.2.4.2. Departmental/Convenience Stores
        • 6.3.1.2.4.3. Online
        • 6.3.1.2.4.4. Others
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Healthy Snacks Market Outlook, 2018-2032F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Healthy Snacks Market Outlook, 2018-2032F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Healthy Snacks Market Outlook, 2018-2032F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Healthy Snacks Market Outlook, 2018-2032F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Demand Supply Analysis

12. Import and Export Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Pricing Analysis

16. Market Dynamics

• 16.1. Market Drivers
• 16.2. Market Challenges

17. Market Trends and Developments

18. Case Studies

19. Competitive Landscape

• 19.1. Competition Matrix of Top 5 Market Leaders
• 19.2. SWOT Analysis for Top 5 Players
• 19.3. Key Players Landscape for Top 10 Market Players
  • 19.3.1. Nestle S.A.
    • 19.3.1.1. Company Details
    • 19.3.1.2. Key Management Personnel
    • 19.3.1.3. Key Products Offered
    • 19.3.1.4. Key Financials (As Reported)
    • 19.3.1.5. Key Market Focus and Geographical Presence
    • 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 19.3.2. General Mills Inc.
  • 19.3.3. Kellanova (The Kellogg Company)
  • 19.3.4. Unilever PLC
  • 19.3.5. Danone S.A.
  • 19.3.6. PepsiCo, Inc.
  • 19.3.7. Mondelez International, Inc.
  • 19.3.8. Hormel Foods Corporation
  • 19.3.9. Del Monte Foods, Inc.
  • 19.3.10. Conagra Brands, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

20. Strategic Recommendations

21. About Us and Disclaimer