インドの香水市場の評価：香水タイプ別、フレグランスタイプ別、男女別、価格セグメント別、パックサイズ別、流通チャネル別、地域別、機会および予測、2018～2032年

インドの香水市場は、2024年度に2億8,100万米ドルと評価され、2032年度には8億7,330万米ドルに成長すると予測され、2025年度から2032年度までの予測期間中に15.23％のCAGRを示します。インドの香水市場は、意欲的な中産階級人口の増加、可処分所得の増加、ミレニアル世代による香水への消費性向の高まり、消費者のライフスタイル嗜好の変化によって急速に成長しています。

スポーツやヨガへの参加といった身体活動の増加、ライフスタイルの変化、パーソナルケアへの注目、高い購買力平価、アクセスのしやすさと迅速な入手を支えるeコマースプラットフォームの出現などによるミレニアル世代の需要の増加が、インドにおける香水の使用量の増加に寄与しています。ここ数年、インドでは多くの国産ブランドがマス・セグメントに投入され、手頃な価格と幅広い用途をユーザーに提供しています。インド香料協会には6,000以上の香料原料が登録されています。

インドはアジア太平洋地域で中国、日本に次いで3番目に大きな香水市場です。香水は古来より、嗅覚を刺激し、雰囲気を演出し、悪臭を抑え、治療効果も実証されています。専門家は、主に10％と20％の香水油をアルコールに溶解とアルコールと香水油のブレンドの割合を決定します。香水市場は、小売フォーマットと成熟した、新しい時代のブランドは、市場で差別化されたポジショニングに関して時間をかけて進化してきました。

目次

第1章 調査手法

第2章 製品概要

第3章 エグゼクティブサマリー

第4章 消費者の声

• 人口統計（年齢/コホート分析- ベビーブーマー世代とジェネレーションX、ミレニアル世代、ジェネレーションZ、性別、所得- 低所得、中所得、高所得、地域など）
• 市場認識と製品情報
• ブランド認知度とロイヤルティ
• 購入決定時に考慮される要素
  • ブランド名
  • フェードアウト時間
  • 香り
  • 分量
  • 価格
  • 数量と価格
  • カスタマイズオプション
  • パッケージ
  • プロモーションオファー
• 購入目的（個人使用、贈答）
• 購入頻度
• 購入媒体
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 インドの香水市場の見通し、2018年度～2032年度

• 市場規模と予測
  • 金額別
  • 数量別
• 市場シェアと予測
  • 香水タイプ別
    • オードパルファム
    • オードトワレ
    • その他
  • フレグランスタイプ別
    • アクア
    • アンバー
    • ウッディ
    • フローラル
    • その他
  • 男女別
    • 男性
    • 女性
    • ユニセックス
  • 価格セグメント別
    • 量産
    • プレミアム
  • サイズ別
    • 最大60ml
    • 61mlから100ml
    • 100ml以上
  • 流通チャネル別
    • オンライン
    • オフライン
  • 地域別
    • 東部
    • 南部
    • 北部
    • 西部と中部

第6章 インドの香水市場マッピング、2024年度

• 香水タイプ別
• フレグランスタイプ別
• 男女別
• 価格セグメント別
• サイズ別
• 流通チャネル別
• 地域別

第7章 主要5社の価格分析

第8章 マクロビジネス環境の範囲

• バリューチェーン分析
• 需要と供給の分析
• 輸入輸出分析
• ポーターの5つの力の業界分析
  • 新規参入業者の脅威
  • 代替品の脅威（香水の代替品）
  • 競争企業間の敵対関係
  • 供給企業の交渉力
  • 消費者の交渉力
• PESTEL分析
  • 政治的要因
  • 経済概要
  • 社会的影響
  • 技術の進歩
  • 環境への影響
  • 法的ポリシーと規制機関

第9章 市場力学

• 動向と発展
• 成長促進要因
• 成長抑制要因

第10章 インドの香水市場の主要市場リーダーが採用したベストプラクティスのケーススタディ（最大3つ）

第11章 競合情勢

• 主要5社の市場プレーヤーのSWOT分析
• 主要5社の市場リーダーの競合マトリックス
• 主要 5社の市場リーダーの市場収益分析（%、2024年度）
• 合併と買収/合弁事業（該当する場合）
• 特許分析（該当する場合）

第12章 競合の見通し

• L'Oreal SA（Yves Saint Laurent）
• 会社概要
• 主要経営陣
• 製品とサービス
• 主要市場への注力と地理的プレゼンス
• 財務状況（報告通り）
• 最近の動向
• Mensa Brand Technologies Private Limited（Villain）
• Renee Cosmetics Private Limited（Renee perfume）
• Coty, Inc.（Calvin Klein）
• Helios Lifestyle Private Limited（Man Perfume）
• Mcnroe Consumer Products Private Limited（Wild stone）
• LVMH Moet Hennessy-Louis Vuitton（Dior）
• Titan Company Limited（Skinn）
• IDAM Natural Wellness Pvt. Ltd.（Bella Vita Organic）
• ITC Limited（Engage）

上記の企業は市場シェアに応じて注文を保留することはなく、作業の過程で変更される可能性があります。

第13章 戦略的提言

第14章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Perfume Market, By Value, In USD Million, FY2018-FY2032F
• Figure 2. India Perfume Market, By Volume, In Thousand Units, FY2018-FY2032F
• Figure 3. India Perfume Market Share, By Perfume Type, In USD Million, FY2018-FY2032F
• Figure 4. India Perfume Market Share, By Perfume Type, In Thousand Units, FY2018-FY2032F
• Figure 5. India Perfume Market Share, By Fragrance Type, In USD Million, FY2018-FY2032F
• Figure 6. India Perfume Market Share, By Fragrance Type, In Thousand Units, FY2018-FY2032F
• Figure 7. India Perfume Market Share, By Gender, In USD Million, FY2018-FY2032F
• Figure 8. India Perfume Market Share, By Gender, In Thousand Units, FY2018-FY2032F
• Figure 9. India Perfume Market Share, By Price Segment, In USD Million, FY2018-FY2032F
• Figure 10. India Perfume Market Share, By Price Segment, In Thousand Units, FY2018-FY2032F
• Figure 11. India Perfume Market Share, By Size, In USD Million, FY2018-FY2032F
• Figure 12. India Perfume Market Share, By Size, In Thousand Units, FY2018-FY2032F
• Figure 13. India Perfume Market Share, By Distribution Channel, In USD Million, FY2018-FY2032F
• Figure 14. India Perfume Market Share, By Distribution Channel, In Thousand Units, FY2018-FY2032F
• Figure 15. India Perfume Market Share, By Region, In USD Million, FY2018-FY2032F
• Figure 16. India Perfume Market Share, By Region, In Thousand Units, FY2018-FY2032F
• Figure 17. By Perfume Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 18. By Fragrance Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 19. By Gender Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 20. By Price Segment Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 21. By Size Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 22. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 23. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024

India Perfume Market was valued at USD 281 million in FY2024 and will grow to USD 873.3 million by FY2032; exhibiting a CAGR of 15.23% during the forecast period between FY2025 and FY2032F. The perfume market in India is rapidly growing driven by the country's increasing aspirational middle-class population, higher disposable income, higher propensity to spend on fragrances by the millennials segment of the population and changing lifestyle preferences of the consumers.

The increasing demand from the millennial due to increase in physical activities such as participation in sports or yoga, lifestyle changes, focus on personal care, high purchasing parity and the advent of e-commerce platforms supporting ease of access and quick availability are all the factors that contribute to the growing usage of perfume in India. In the recent times, India has witnessed numerable home-grown brands being launched in the mass segment bringing in affordability and wider application amongst the users. There are more than 6,000 ingredients for fragrances listed with Fragrances and Flavours Association of India.

India is the third-largest market for perfumes in the Asia-Pacific region after China and Japan. Perfumes have been used since ancient times due to its properties of olfaction and creating an atmosphere of realm, supress foul odours and many proven therapeutic benefits as well. The experts determine the blending proportion of perfume oil with alcohol with majorly dissolving between 10% and 20% perfume oils in alcohol. The perfume market has evolved over time with respect to the retailing formats and mature and new age brands have differentiated positioning in the market.

Novel Product Launches

The introduction of new fragrances and products in the country by both nationally and internationally recognized brands is expanding the variety available to consumers. These launches often feature unique scent profiles that cater to diverse preferences of the customers, enhancing consumer interest and providing lucrative growth opportunities for the market. For instance, in September 2024, SKINN, the fragrance division of the Titan Company Limited announced the launch of their new affordable fragrance line, 24 seven. With this launch, the company aims to reach 2.5 million customers by the end of FY2025.

The Millennials - Indian Trendsetters

Perfumes, earlier deemed to be used only for special occasions are now a part of everyday personal grooming. Millennials are more focused on enhancing the personality and use products of high social worth. As of 2021, millennials comprise around 34% of India's total population with an average age of 28.4 years majorly contributing to the workforce population as well. Since the wallet share of this segment in India is increasing, it is proving to be a crucial consumer segment in driving the growth of perfume market.

Perfume brands offer differentiated SKUs to cater to a wide cohort at various price points. The use of fragrances among millennials has increased significantly as a result of internet accessibility. This generation loves internet shopping since they are tech-savvy and more inclined to stick with a certain brand when buying grooming products like perfumes.

Public Figure Endorsements

More than one-third marketers may spend more than 60% of marketing budgets on digital platforms as stated in a report by Mobile Marketing Association. Instagram and Youtube ads are among the major platforms used by the companies of perfume segment with latter having a higher share in terms of usability.

Key players have been actively investing in digital marketing channels recently to increase product awareness leveraging the capabilities on campaigns on social media and influencer marketing. Therefore, e-commerce has become a successful means for perfume suppliers to connect with a large audience. Some merchants are even selling specially formulated perfumes to cater to each customer's preference in an effort to increase sales. It is hoped that these improvements, supported by robust advertising efforts, will maintain customer attention over time.

Impact of COVID-19 on India Perfume Market

Similar to other businesses, the Indian perfume industry was significantly impacted by the pandemic. There was a paradigm shift in the demand patterns of the consumers. The retail establishments, which were the main outlets for the sale of perfumes-were forced to close as a result of strict lockdown policies and limitations on meetings and restricted mobility implemented by the Government of India. As a result, there was a decrease in both demand and sales. However, the Indian perfume manufacturers and retailers adjusted to the adverse situation by concentrating on online sales. As customers shifted to online purchasing to avoid being exposed to the virus, several businesses experienced a huge spike in their e-commerce sales. Given that the transition to online shopping is here to stay, this tendency is likely to persist long after the epidemic has subsided.

Key Player Landscape and Outlook

With the advent of technology and increased consumption, India's traditional fragrance sector has seen significant changes. The perfume market is currently expected to grow and provide numerous opportunities for new players to thrive. Few companies are aiming to raise money to fund their expansion plans. For instance, Mama earth's parent company, Honasa Consumer, has submitted the required paperwork to the market regulator in order to raise money through an IPO (initial Public offering).

Table of Contents

1. Research Methodology

2. Product Overview

3. Executive Summary

4. Voice of Consumer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millenials, Gen Z; Gender; Income - Low, Mid and High; Geography; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Name
  • 4.4.2. Fade Away Time
  • 4.4.3. Fragrance
  • 4.4.4. Quantity
  • 4.4.5. Price
  • 4.4.6. Quantity w.r.t Price
  • 4.4.7. Customisation Options
  • 4.4.8. Packaging
  • 4.4.9. Promotional Offers
• 4.5. Purpose of Purchase (Personal Use, Gifting)
• 4.6. Frequency of Purchase
• 4.7. Medium of Purchase
• 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Perfumes Market Outlook, FY2018-FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share & Forecast
  • 5.2.1. By Perfume Type
    • 5.2.1.1. Eau De Parfum
    • 5.2.1.2. Eau De Toilette
    • 5.2.1.3. Others
  • 5.2.2. By Fragrance Type
    • 5.2.2.1. Aqua
    • 5.2.2.2. Amber
    • 5.2.2.3. Woody
    • 5.2.2.4. Floral
    • 5.2.2.5. Others
  • 5.2.3. By Gender
    • 5.2.3.1. Male
    • 5.2.3.2. Female
    • 5.2.3.3. Unisex
  • 5.2.4. By Price Segment
    • 5.2.4.1. Mass
    • 5.2.4.2. Premium
  • 5.2.5. By Size
    • 5.2.5.1. Up to 60 ml
    • 5.2.5.2. 61 ml to 100 ml
    • 5.2.5.3. More than 100 ml
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Online
    • 5.2.6.2. Offline
      • 5.2.6.2.1. Brand Stores & Kiosks
      • 5.2.6.2.2. Multi-Brand Outlets
      • 5.2.6.2.3. Pharmacies/Drug Stores
      • 5.2.6.2.4. Others
  • 5.2.7. By Region
    • 5.2.7.1. East
    • 5.2.7.2. South
    • 5.2.7.3. North
    • 5.2.7.4. West & Central

6. India Perfumes Market Mapping, FY2024

• 6.1. By Perfume Type
• 6.2. By Fragrance Type
• 6.3. By Gender
• 6.4. By Price Segment
• 6.5. By Size
• 6.6. By Distribution Channel
• 6.7. By Region

7. Pricing Analysis for Key Five Players

8. Macro-Business Environmental Scope

• 8.1. Value Chain Analysis
• 8.2. Demand and Supply Analysis
• 8.3. Import Export Analysis
• 8.4. Porter's Five Force Industry Analysis
  • 8.4.1. Threat of New Entrants (Emerging Players)
  • 8.4.2. Threat of Substitutes (Other Substitutes for Perfumes)
  • 8.4.3. Competitive Rivalry
  • 8.4.4. Bargaining Power of Suppliers
  • 8.4.5. Bargaining Power of Consumer
• 8.5. PESTEL Analysis
  • 8.5.1. Political Factors
  • 8.5.2. Economic Overview
  • 8.5.3. Social Implications
  • 8.5.4. Technological Advancements
  • 8.5.5. Environmental Impact
  • 8.5.6. Legal Policies & Regulatory Bodies

9. Market Dynamics

• 9.1. Trends & Developments
• 9.2. Growth Drivers
• 9.3. Growth Inhibitors

10. Best Practices Case Studies Adopted by Key Market Leaders of India Perfumes Market (Upto Three)

11. Competitive Landscape

• 11.1. SWOT Analysis of Key Five Market Players
• 11.2. Competition Matrix of Key Five Market Leaders
• 11.3. Market Revenue Analysis of Key Five Market Leaders (in %, FY2024)
• 11.4. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• 11.5. Patent Analysis (If Applicable)

12. Competition Outlook

• 12.1. L'Oreal S.A. (Yves Saint Laurent)
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Key Market Focus & Geographical Presence
  • 12.1.5. Financials (As Reported)
  • 12.1.6. Recent Developments
• 12.2. Mensa Brand Technologies Private Limited (Villain)
• 12.3. Renee Cosmetics Private Limited (Renee perfume)
• 12.4. Coty, Inc. (Calvin Klein)
• 12.5. Helios Lifestyle Private Limited (Man Perfume)
• 12.6. Mcnroe Consumer Products Private Limited (Wild stone)
• 12.7. LVMH Moet Hennessy - Louis Vuitton (Dior)
• 12.8. Titan Company Limited (Skinn)
• 12.9. IDAM Natural Wellness Pvt. Ltd. (Bella Vita Organic)
• 12.10. ITC Limited (Engage)

Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

13. Strategic Recommendations

14. About Us & Disclaimer