米国の全地形対応車市場の評価、駆動タイプ別、用途別、座席定員別、エンジン容量別、燃料別、地域別、機会および予測、2018～2032年

米国の全地形対応車市場は、予測期間2025～2032年にCAGR 2.42％を記録し、2024年の18億1,000万米ドルから2032年には21億9,000万米ドルに成長すると予測されます。ATVの多目的な用途、技術の進歩、国内でのレクリエーション活動の需要増加など、いくつかの要因が成長を後押ししています。

レジャーやアウトドア活動のためにATVにお金をかける人が増えるにつれ、アウトドアスポーツやアドベンチャーツーリズムが人気となっています。家族や友人たちは、多様な地形を駆け抜けるスリルを楽しみながら、自然と触れ合えるアクティビティに取り組んでいます。さらに、ATVの多用途性により、山から雪山まで移動することができます。この適応性により、ATVはキャンプやトレイルライド、多くのオフロード競技などのレクリエーション活動に理想的なものとなっています。さらに、国内で開催されるイベントの数が増えていることも、スリリングな体験を探求する十分な機会を提供し、ATV愛好家のコミュニティ形成に役立っています。

ATVのレクリエーション利用を安全かつ合法的に提供できるオフロードパークやトレイルが全国各地に設立されたことも、ATVの需要を高めています。これらの施設はガイド付きツアーを提供したり、レンタルを提供したりしており、必ずしもATVを所有することなくオフロード走行の興奮を味わいたい初心者の利便性を高めています。オフロード走行の楽しさを知る人が増えれば増えるほど、需要は増え続けています。メーカー各社も、このようなレクリエーショナル車やアウトドア体験の需要の高まりに応えるべく、ATVの新モデルを投入し始めています。

例えば、2023年8月、アメリカン・ホンダ・モーター社は、米国向けにFourTrax Recon、TRX250X、TRX90Xの3つの新型ATVを発売しました。農作業に最適なFourTrax Reconは229ccエンジンを搭載し、Electric Shift Programを採用しました。TRX250Xはマニュアルクラッチ、TRX90Xは86ccエンジンとセミオートマチックトランスミッションを搭載しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• エンジン出力
• 地形対応力
• 耐久性と品質
• 安全機能
• 快適性と人間工学
• 牽引能力
• メンテナンス要件

第5章 米国の全地形対応車市場の見通し、2018年～2032年

• 市場規模の分析と予測
  • 金額別
  • 数量別
• 市場シェア分析と予測
  • 駆動タイプ別
    • 二輪駆動（2WD）
    • 四輪駆動（4WD）
    • 全輪駆動（AWD）
  • 用途別
    • スポーツ
    • 農業
    • 軍事と防衛
    • その他
  • 座席定員別
    • 1席
    • 2席
    • その他
  • エンジン容量別
    • 400cc未満
    • 400ccから800cc
    • 800cc以上
  • 燃料別
    • ガソリン
    • 電気
  • 地域別
    • 北東
    • 中西部
    • 西
    • 南
  • 企業別市場シェア分析（上位5社およびその他- 金額別、2024年）
• 市場マップ分析、2024年
  • 駆動タイプ別
  • 用途別
  • 座席定員別
  • エンジン容量別
  • 燃料別
  • 地域別

第6章 需要供給分析

第7章 バリューチェーン分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 価格分析

第11章 市場力学

• 市場促進要因
• 市場の課題

第12章 市場の動向と発展

第13章 ケーススタディ

第14章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5社企業のSWOT分析
• 主要企業上位10社の市場情勢
  • American Honda Motor Co., Inc.
  • 会社概要
  • 主要経営陣
  • 製品とサービス
  • 財務状況（報告通り）
  • 主な市場フォーカスと地理的プレゼンス
  • 最近の動向/コラボレーション/ パートナーシップ/合併と買収
  • Yamaha Motor Corporation, USA
  • Suzuki Motor USA, LLC
  • Kawasaki Motors Corp., USA
  • Bombardier Recreational Products Inc.
  • KYMCO USA, Inc.
  • Polaris Inc.
  • Textron Inc.
  • DRR USA Inc.
  • Zhejiang CFMOTO Power Co., Ltd

上記の企業は市場シェアに基づいて注文を保留しておらず、調査作業中に入手可能な情報に基づいて変更される可能性があります。

第15章 戦略的提言

第16章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States All-terrain Vehicle Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States All-terrain Vehicle Market, By Volume, In Units, 2018-2032F
• Figure 3. United States All-terrain Vehicle Market Share (%), By Drive Type, 2018-2032F
• Figure 4. United States All-terrain Vehicle Market Share (%), By Application, 2018-2032F
• Figure 5. United States All-terrain Vehicle Market Share (%), By Seating Capacity, 2018-2032F
• Figure 6. United States All-terrain Vehicle Market Share (%), By Engine Capacity, 2018-2032F
• Figure 7. United States All-terrain Vehicle Market Share (%), By Fuel, 2018-2032F
• Figure 8. United States All-terrain Vehicle Market Share (%), By Region, 2018-2032F
• Figure 9. By Drive Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Seating Capacity Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Engine Capacity Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Fuel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

United States all-terrain vehicle market is projected to witness a CAGR of 2.42% during the forecast period 2025-2032, growing from USD 1.81 billion in 2024 to USD 2.19 billion in 2032. Several factors are driving the growth, including versatile applications of ATVs, advancements in technology, and the increasing demand for recreational activities in the country.

Outdoor sports and adventure tourism are becoming popular as more people spend money on ATVs for leisure and outdoor activities. Families and friends engage in activities that allow them to connect with nature while enjoying the thrills of riding across diverse terrains. Additionally, the versatility of ATVs makes them travel from mountains to snow. This adaptability makes ATVs ideal for recreational activities such as camping, trail riding, and many off-road competitions. Moreover, an increasing number of events in the country provides ample opportunity to explore thrilling experiences and helps make a community of ATV enthusiasts.

Off-road parks and trails established all over the country that can provide safe and legal access to ATV recreational use are also increasing the demand for ATVs. The facilities provide guided tours and offer rentals, making it more convenient for first-timers wanting to experience the rush of off-roading without necessarily having to own one. As more people discover the joy of off-road driving, the demand keeps increasing. Manufacturers have also begun to introduce new ATV models that reflect their commitment to this growing demand for recreational vehicles and outdoor experiences.

For example, in August 2023, American Honda Motor Co., Inc., launched three new ATVs for the United States, including FourTrax Recon, the TRX250X, and the TRX90X. FourTrax Recon, perfect for farming, comes with a 229-cc engine, has an Electric Shift Program. The TRX250X is available with a manual clutch, and the TRX90X is equipped with an 86 cc engine and semi-automatic transmission.

Increasing Demand for Recreational Activities to Drive Market Growth

The growing demand for recreational activities is a significant factor driving the United States all-terrain vehicle market. Consumers are increasingly looking for versatile vehicles for activities like trail riding, hunting, and off-road racing as outdoor sports and recreations are gaining more popularity and acceptability. Also, the rise of adventure parks and off-road trails increases the availability of recreational users for outdoor activity participation. The integration of ATVs into the tourism industry for sightseeing and guided tours along with use for rentals further boost demand. Events and competitions based on ATV vehicles have gained wide attention, drawing young potential customers who seek adventure and socialization. Moreover, rising disposable incomes are enabling an increasing number of families to invest in recreational vehicles, thereby increasing demand for all-terrain vehicles. Companies are also targeting by introducing new lineups to attract families and young ones.

In August 2024, Yamaha Motor Corporation, U.S.A., unveiled the 2025 ATV lineup that is highlighted by Grizzly for recreational activities and by Kodiak 700 and Kodiak 450 for utility use. The company also unveiled Grizzly 110, for riders aged 10 and up.

Technological Advancement to Boost Market Growth

Technological changes are also leading to an increase in the demand for all-terrain vehicles in the United States. The industry is witnessing change, marked by innovation, which results in performance enhancement, improved safety, and environmental friendliness. One such prominent step is the introduction of electric propulsion systems, providing benefits such as low noise, lesser emissions, and instant torque delivery. Electric ATVs are also becoming popular with environmentally conscious consumers.

Additional advancements include using advanced material objects such as carbon fiber and advanced alloys that are lightweight and durable. This not only improves agility and handling but also contributes to better fuel efficiency. Smart technology integration is another key development that includes GPS navigation, real-time performance monitoring, and advanced riding modes. Companies are increasing their production, integrating all these advanced features along with using electric propulsion systems.

For instance, in August 2024, American Honda Motor Co., Inc., announced its commitment to electric mobility, revealing its North Carolina facility will be the first in the United States to manufacture electric powersports products. This initiative marks a significant step in Honda's transition towards electrification.

Four-wheel Drive Segment to Compose the Maximum Market Share

Four-wheel drive (4WD) in the all-terrain vehicle (ATV) market is a significant factor contributing to the growth and popularity of ATVs. 4WD systems provide superior traction and durability allowing ATVs to travel in rough areas and diverse landscapes such as snow, mountains, and mud with ease. The capacity is crucial for recreational users and professionals in sectors like agriculture and military operations, where durability and performance matter the most. Moreover, the social aspect of riding 4WD ATVs contributes to their popularity among youth. Many young riders participate in group outings, events, and competitions that showcase their vehicles' capabilities. The camaraderie built through shared experiences in off-roading creates lasting friendships and a sense of community among young enthusiasts. Companies are manufacturing exclusive models to cater to the growing popularity of the 4WD segment.

For instance, in September 2024, Polaris Inc., unveiled the all-new RZR Pro R Factory-Armored Limited Edition. The all-new RZR Pro R is a tough and fashionable limited-edition vehicle that combines the unrivaled vehicle protection equipment of Pro Armor with the bold, resurgent RZR appearance and craftsmanship. Additionally, it features the Pro Performance True 4WD with driver-selectable modes that allow riders to seamlessly adapt traction to changing circumstances, maximizing performance and allowing them to conquer all terrains.

Southern Region to Dominate Market Share

The southern region of the United States stands out as the leading region for all-terrain vehicle sales and usage. The south's diverse landscape includes forest, mountain, and open plains providing ample opportunities for off-road activities and recreation activities. States like Texas, Florida, and Tennessee have an extensive network of off-road trails, parks, and events that attract ATV enthusiasts. Moreover, multiple events such as Rednecks with paychecks in Texas draw thousands of participants every year, showcasing region dominance. Additionally, the agricultural region utilizes ATVs extensively for multiple tasks such as crop management, irrigation, and livestock handling, and driving demand further. The region further benefits from a higher population of outdoor enthusiasts and growing disposable income among consumers willing to invest in recreational activities. Manufacturers are increasingly focusing on the region to launch new products, and event organizers are planning more recreational events to attract the ATV community.

For instance, in April 2024, High Lifter Mud Nationals was organized at Sabine ATV Park in Burkeville, Texas. The program delivered an unforgettable experience for offroad enthusiasts and it is expected to be held again in March 2025.

Future Market Scenario (2025 - 2032F)

Demand for all-terrain vehicles in the military, agriculture, and recreational sectors will continue to expand, with vehicles being utilized for tasks such as crop management, logistics, and off-road sports.

Increasing smart technologies and automation systems in all-terrain vehicles will gain more market influence in the forecasted period, leading to enhanced user experience.

Growing participation of youth in outdoor activities, particularly in recreational activities will drive the demand for advanced ATVs equipped with advanced safety features.

Continuous engagement through events, community gatherings and competitions will foster demand for technologically advanced ATVs

Key Players Landscape and Outlook

Key companies in the United States all-terrain market are strategically expanding their product portfolios and offering products that are more durable and technologically advanced. This approach not only diversifies their offering but also helps them to capture market share. Additionally, many companies are investing heavily in research and development to enhance the features and performance of their vehicles. Integration of Advanced technologies such as improved safety systems, electric powertrains, and connectivity features, would broaden the customer base. Companies are also introducing attractive offerings to attract customers, including customizable features and accessories to appeal to a wide audience and enhance customer engagement.

For instance, in September 2024, Suzuki Motor USA, LLC, announced their second wave of 2025 ATVs under the lineup KingQuad, where each ATV arrives with a standard two-year warranty and bold styling look as well as increased capability and reliability for off-road experience.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Engine Power
• 4.2. Terrain Capability
• 4.3. Durability and Build Quality
• 4.4. Safety Features
• 4.5. Comfort and Ergonomics
• 4.6. Towing Capacity
• 4.7. Maintenance Requirements

5. United States All-terrain Vehicle Market Outlook,2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Drive Type
    • 5.2.1.1. Two-wheel Drive (2WD)
    • 5.2.1.2. Four-wheel Drive (4WD)
    • 5.2.1.3. All-wheel Drive (AWD)
  • 5.2.2. By Application
    • 5.2.2.1. Sports
    • 5.2.2.2. Agriculture
    • 5.2.2.3. Military and Defense
    • 5.2.2.4. Others
  • 5.2.3. By Seating Capacity
    • 5.2.3.1. One Seat
    • 5.2.3.2. Two Seats
    • 5.2.3.3. Others
  • 5.2.4. By Engine Capacity
    • 5.2.4.1. Less than 400 cc
    • 5.2.4.2. 400 cc to 800 cc
    • 5.2.4.3. More than 800 cc
  • 5.2.5. By Fuel
    • 5.2.5.1. Gasoline
    • 5.2.5.2. Electric
  • 5.2.6. By Region
    • 5.2.6.1. Northeast
    • 5.2.6.2. Midwest
    • 5.2.6.3. West
    • 5.2.6.4. South
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Drive Type
  • 5.3.2. By Application
  • 5.3.3. By Seating Capacity
  • 5.3.4. By Engine Capacity
  • 5.3.5. By Fuel
  • 5.3.6. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. American Honda Motor Co., Inc.
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Yamaha Motor Corporation, U.S.A.
  • 14.3.3. Suzuki Motor USA, LLC
  • 14.3.4. Kawasaki Motors Corp., U.S.A
  • 14.3.5. Bombardier Recreational Products Inc.
  • 14.3.6. KYMCO USA, Inc.
  • 14.3.7. Polaris Inc.
  • 14.3.8. Textron Inc.
  • 14.3.9. DRR USA Inc.
  • 14.3.10. Zhejiang CFMOTO Power Co., Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer