米国の電動二輪車市場の評価：車両タイプ別、バッテリータイプ別、流通チャネル別、バッテリー電圧別、用途別、地域別、機会、予測（2017年～2031年）

米国の電動二輪車の市場規模は、2023年の39億1,000万米ドルから2031年に92億5,000万米ドルに達すると予測され、予測期間の2024年～2031年にCAGRで11.36％の成長が見込まれます。市場は近年の動向で大幅な成長を示しており、企業による製品開発への多額の投資、燃料コストの上昇、電気自動車の採用を奨励する政府の政策、環境意識に関する意識の高まりにより、今後も拡大を維持すると予測されます。米国の電動二輪車市場の需要は、ガスの有害性に関する意識の高まり、バッテリー技術の急速な進歩、電動二輪車への選好の高まりなどのさまざまな理由により増加しています。市場は、シェアモビリティ市場の拡大、都市化の進行、二酸化炭素排出車に対する規制の強化によって牽引されています。さらに米国政府は、二酸化炭素排出ゼロを達成するための政策を策定し、電気二輪車の採用を奨励するためにさまざまなインセンティブや補助金を提供しています。例えば、米国は2023年3月、電気自動車への補助金を外国メーカーにも拡大すると発表し、欧州連合（EU）との協定に門戸を開きました。

米国の電動二輪車（E2W）需要の伸びは、都市における交通渋滞をもたらす急速な都市化にも起因しており、これが電動二輪車の需要をさらに押し上げています。電動二輪車は、短距離通勤の利便性を効率的に提供し、価格も手ごろです。さらに、米国の電動二輪車市場の企業は、電気自動車の性能を向上させ、費用対効果の高い価格で先進の機能を備えた電動二輪車を発売することを大いに計画しています。

例えば2024年3月、Harley-Davidson, Inc.は、音声コントロール、ナビゲーション、スマートフォン接続性などを備えた新しい電動二輪車を米国で1万5,999米ドルで発売すると発表しました。

電動二輪車の技術の進歩が市場の需要を促進

バッテリー技術の革新、回生ブレーキシステムの統合、機能の改良など、電気自動車技術の進歩が、今後数年間、米国の電動二輪車市場の需要を促進する見込みです。電動二輪車メーカーは、性能と全体的な運転体験を向上させるために、さまざまな機能、設計、技術的進歩を効率的に発見しており、予測期間における電動二輪車市場の成長を促進しています。さらに、各社はE2Wにさまざまなコンポーネントを統合して車両同士を通信させたり、コントローラーエリアネットワークを導入してリアルタイムのモニタリングや急速充電を可能にしたりしており、その結果、バッテリーの寿命が延び、性能が向上しています。また、国内メーカーは市場シェアを獲得するため、急速充電技術、航続距離の延長、ユニークな設計を備えたさまざまな電動オートバイモデルを発売しています。

例えば2024年8月、Bombardier Recreational Products Inc.（BRP）とそのオートバイブランドであるCan-Amは、Can-Am PulseとCan-Am Originという2つの初の電動モーターサイクルを発売しました。両モデルとも8.9kWhのバッテリーパックを搭載し、Pulseは160km、Originは145kmの航続距離を見込んでいます。両モデルとも急速充電が可能で、レベル2充電器を使用した場合、20～80％の充電にかかる時間はわずか50分としています。

充電インフラの成長が市場拡大を後押し

米国政府は、充電インフラの拡充に多額の投資を行い、電気自動車の売上を増やすよう民間部門を奨励する計画です。負荷管理を伴うスマート充電、ポータブル充電ステーション、双方向充電、自動決済技術などの技術の進歩は、予測期間にE2Wの新たな需要を引き込み、市場企業に新たな成長機会をもたらすと予測されます。また、市場の企業は、急速充電を進歩させることで充電インフラの性能を効率的に高め、新たなEVバッテリーセル工場の建設を計画しており、米国における電動二輪車市場の需要成長を促進しています。

当レポートでは、米国の電動二輪車市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 製品と市場情報
• ブランド認知度
• 購入決定において考慮される要素

第5章 米国の電動二輪車市場の見通し（2017年～2031年）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェア分析と予測
  • 車両タイプ別
  • バッテリータイプ別
  • 流通チャネル別
  • バッテリー電圧別
  • 用途別
  • 地域別
  • 市場シェア分析：企業別（金額）（上位5社とその他 - 2023年）
• 市場マップ分析（2023年）
  • 車両タイプ別
  • バッテリータイプ別
  • 流通チャネル別
  • バッテリー電圧別
  • 用途別
  • 地域別

第6章 需給分析

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場促進要因
• 市場の課題

第13章 市場の動向と発展

第14章 ケーススタディ

第15章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Harley-Davidson, Inc
  • Zero Motorcycles Inc.
  • Lightning Motorcycle Corp.
  • Energica Motor Company
  • Arc V Ltd.
  • Damon Motors Inc.
  • Verge Motorcycles Oy
  • Evoke Electric Motorcycles Ltd.
  • KTM North America Inc.
  • Ryvid Inc.

第16章 戦略的推奨

第17章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Electric Two-Wheeler Market, By Value, In USD Billion, 2017-2031F
• Figure 2. United States Electric Two-Wheeler Market, By Volume, In Units, 2017-2031F
• Figure 3. United States Electric Two-Wheeler Market Share (%), By Vehicle Type, 2017-2031F
• Figure 4. United States Electric Two-Wheeler Market Share (%), By Battery Type, 2017-2031F
• Figure 5. United States Electric Two-Wheeler Market Share (%), By Distribution Channel, 2017-2031F
• Figure 6. United States Electric Two-Wheeler Market Share (%), By Battery Voltage, 2017-2031F
• Figure 7. United States Electric Two-Wheeler Market Share (%), By Application, 2017-2031F
• Figure 8. United States Electric Two-Wheeler Market Share (%), By Region, 2017-2031F
• Figure 9. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By Battery Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 11. By Distribution Channel Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 12. By Battery Voltage Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 13. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

United States electric two-wheeler market is projected to witness a CAGR of 11.36% during the forecast period 2024-2031, rising from USD 3.91 billion in 2023 to USD 9.25 billion in 2031. The market has experienced significant growth in recent years and is expected to maintain an expansion in the coming years owing to substantial investment by companies in product development, increasing fuel costs, government policies boasting the adoption of electric vehicles, and rising awareness concerning environmental awareness. The United States electric two-wheeler market demand is rising owing to different reasons including increasing awareness concerning the harmful effects of gases, rapid advancement in battery technology, and growing preferences for electric two-wheelers. The market is driven by a rise in the share mobility market, growing urbanization, and increasing restrictions on carbon-emission vehicles. In addition, the United States government is framing policies for accomplishing zero carbon emissions and offering different incentives and subsidies to encourage the adoption of electric two-wheelers. For instance, in March 2023, the United States announced an expansion of subsidies on electric vehicles to foreign producers and opened the door to a deal with the European Union.

The growth of electric two-wheeler (E2W) demand in the United States is also accredited to rapid urbanization as it results in traffic congestion in cities, which further drives the demand for electric two-wheelers. Electric two-wheelers are efficient in offering convenience for commuting at a shorter distance and are easily affordable. Moreover, companies in the United States electric two-wheeler market are significantly planning to advance the performance of electric vehicles and launch electric two-wheelers with advanced features at a cost-effective price.

For instance, in March 2024, Harley-Davidson, Inc. announced the launch of a new electric motorcycle featuring voice control, navigation, smartphone connectivity, and others in the United States at USD 15,999.

Technological Advancements in Electric Two-Wheelers Drive Market Demand

Advancements in electric vehicle technology, including innovations in battery technology, integration of regenerative braking systems, and improvements in features, will propel the United States electric two-wheeler market demand in the coming years. Electric two-wheeler manufacturers are efficiently discovering different features, designs, and technological advancements to enhance the performance and overall driving experience, fostering the electric two-wheeler market growth in the forecast period. In addition, companies are integrating different components in E2W to communicate vehicles with each other and introducing controller area networks to allow real-time monitoring and fast charging, resulting in longevity and improved battery performance. Also, domestic players are launching different electric motorcycle models with fast charging technologies, extended range and unique design to capture market share.

For instance, in August 2024, Bombardier Recreational Products Inc. (BRP) and its motorcycle brand, Can-Am, launched their first two electric motorcycles, the Can-Am Pulse and Can-Am Origin. Both models come with 8.9 kWh battery packs, offering an estimated city range of 100 miles (160 km) for the Pulse and 90 miles (145 km) for the Origin. They can charge faster, with the company claiming a 20-80% charge time of just 50 minutes using a Level 2 charger.

Growth in Charging Infrastructure Fuels Market Expansion

The United States government plans to invest significantly in expanding charging infrastructure and encourage private sectors to increase the sale of electric vehicles. The advancement in technologies, including smart charging with load management, portable charging stations, bi-directional charging, and automated payment technology, is projected to introduce new demand for E2W and new growth opportunities for market players in the forecast period. In addition, companies in the market are efficiently enhancing the performance of charging infrastructure by advancing fast-charging and planning to build a new EV battery cell plant, fostering the demand for electric two-wheelers market growth in the United States.

For instance, in June 2024, the United States government announced an allocation of USD 1.3 billion to expand EV charging infrastructure to transform rural and urban communities and ensure that commuters can charge their EVs easily and conveniently.

Market Growth Driven by US Government Regulations and Policies for Electric Vehicles

The United States government is benefiting the EV consumer by lowering operating costs, improving the performance of EVs, and reducing maintenance requirements. This initiative eases by framing a strategy for eliminating climate-related emissions from transportation coupled with rising investment in advancing the quality of transit. In addition, the federal government announced a few goals as well to make half of all new vehicles sold across the United States during 2030 zero-carbon emission vehicles and to construct an equitable and convenient network of 500,000 chargers to make electric vehicles reachable to all residents. Furthermore, the government plans to announce new actions to decrease the cost of electric vehicles for residents and build publicly available charging ports.

For instance, in January 2024, the Biden-Harris Administration announced new actions to cut EV costs for Americans and continue building out a reliable, convenient, and made-in-America EV charging network.

Electric Motorcycles Segment Lead the United States Electric Two-Wheeler Market

Electric motorcycles register the largest market share in the United States market as E-motorcycles are environmentally friendly and efficiently contribute to cleaner air coupled with significant technological advancements. The considerable innovation in lithium-ion batteries offers higher energy densities, enhancing the range and performance of electric motorcycles, driving the US electric two-wheeler market growth. With the constant innovations in electric motorcycle technology, the demand for electric motorcycles is rising, and they are projected to become more cost-effective as compared to traditional fuel-powered counterparts in terms of performance. In addition, the United States government is also encouraging the adoption of electric vehicles by offering different subsidies and incentives coupled with framing policies concerning zero-carbon emissions, further surging the United States electric two-wheeler market demand. Furthermore, companies are planning to launch new and advanced E2W to address the rising demand for electric vehicles and contribute to cleaner air.

For instance, in May 2024, Ryvid, Inc. announced the launch of the Ryvid Anthem electric motorcycle at USD 5,995 to provide the most accessible light electric vehicle to a broad audience.

Commercial Application is Expected to Capture the Largest Market Share

Commercial application is anticipated to dominate the largest market share due increased demand for E2W in the transportation and logistics sector. Manufacturers of electric two-wheelers for commercial applications are functioning to enhance the range given on a single charge by EV batteries. The adoption of electric two-wheelers for commercial use can be effective as it reduces costs, enhances effectiveness, and contributes to more sustainable and environmentally friendly logistics functions. The government in the United States is framing different policies to decrease the rate of carbon emissions and keeping in line with the commitment to decarbonize the transport sector, e-commerce giants, and quick commerce.

For instance, in December 2022, Auburn University (US) announced a partnership with Spin Mobility Inc. to provide 100 e-bikes and 100 e-scooter transportation for faculty, visitors, students, and employees on campus. This partnership brings the campus community an equitable, safe, and sustainable transportation solution.

Future Market Scenario (2024-2031F)

Advancement in the technology of electric vehicles and integration of advanced safety features are projected to propel the United States electric two-wheeler market demand.

Easy accessibility of electric two-wheelers and an increase in per capita income coupled with the production of a wide range of E2W are estimated to foster market growth in the United States.

Companies are collaborating and introducing new products to address the rising demand and expanding product portfolio, propelling the United States market growth for E2W.

Favorable government policies and regulations are driving the demand for E2W in the United States.

Key Players Landscape and Outlook

Companies in the United States electric two-wheeler market are efficiently investing in different research and development activities to advance their functioning and reduce the cost of E2W. Companies are taking great steps and integrating high-performance technologies and lightweight raw materials. In addition, companies are establishing manufacturing facilities to address the rising demand for E2Ws. Furthermore, companies are adopting strategies including joint ventures, amalgamation, mergers and acquisitions, partnerships, collaborations, and others to expand their product portfolio and market presence.

For instance, in October 2023, Kawasaki Motors Corp., U.S.A. made an announcement to start selling electric motorcycles in the U.S. in two variants, including the Ninja e-1 sport bike and Z e-1 naked bike at USD 7,599 and USD 7,299, respectively.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. Design
  • 4.3.3. Range
  • 4.3.4. Pricing
  • 4.3.5. After-Sales Support

5. United States Electric Two-Wheeler Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Vehicle Type
    • 5.2.1.1. Motorcycle
    • 5.2.1.2. Scooter/Mopeds
  • 5.2.2. By Battery Type
    • 5.2.2.1. Lead Acid
    • 5.2.2.2. Lithium-ion
    • 5.2.2.3. NiMH
  • 5.2.3. By Distribution Channel
    • 5.2.3.1. Online
    • 5.2.3.2. Offline
  • 5.2.4. By Battery Voltage
    • 5.2.4.1. Up-to 24V
    • 5.2.4.2. 25V-60V
    • 5.2.4.3. 60V and Above
  • 5.2.5. By Application
    • 5.2.5.1. Commercial
    • 5.2.5.2. Personal
  • 5.2.6. By Region
    • 5.2.6.1. Northeast
    • 5.2.6.2. Midwest
    • 5.2.6.3. West
    • 5.2.6.4. South
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Vehicle Type
  • 5.3.2. By Battery Type
  • 5.3.3. By Distribution Channel
  • 5.3.4. By Battery Voltage
  • 5.3.5. By Application
  • 5.3.6. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. Harley-Davidson, Inc
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Products and Services
    • 15.3.1.4. Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 15.3.2. Zero Motorcycles Inc.
  • 15.3.3. Lightning Motorcycle Corp.
  • 15.3.4. Energica Motor Company
  • 15.3.5. Arc V Ltd.
  • 15.3.6. Damon Motors Inc.
  • 15.3.7. Verge Motorcycles Oy
  • 15.3.8. Evoke Electric Motorcycles Ltd.
  • 15.3.9. KTM North America Inc.
  • 15.3.10. Ryvid Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer