インドのネオバンキング市場の評価：口座タイプ・用途・サービス・ユーザー年齢・地域別の機会および予測 (2018-2032年)

インドのネオバンキングの市場規模は、2024年の93億8,000万米ドルから、2024年から2031年の予測期間中は42.16%のCAGRで推移し、2031年には1,564億7,000万米ドルの規模に成長すると予測されています。

インドのネオバンキング市場の成長の要因としては、手数料やコストの削減、アクセスのしやすさと利便性、迅速な口座開設、デジタル化、金融包摂、顧客の嗜好の変化と新技術の急速な適応、規制の枠組みとコンプライアンス、技術の進歩、スマートフォンやインターネットの利用率の上昇などが挙げられます。ネオバンキングはオンラインで運営されるデジタルバンキングプラットフォームであり、顧客に手間のかからない完璧なオンライン体験を提供しています。

大手銀行は新しい技術や変化する顧客ニーズへの対応という面で遅れをとっており、新興のデジタルバンクが積極的にサービスを利用する多くのユーザーを獲得してます。インドでは、2023年に人口の約26％がネオバンクを利用しており、ネオバンクの口座保有者数は3億7,120万人となっています。この成功率は、ネオバンキング各社が提供する顧客の利便性、コスト削減、24時間体制のカスタマーサポートによるものです。インドは2024年3月にはアクティブインターネットユーザー数が8億2,000万人を超える見通しであり、このインターネット普及率の上昇が世界のネオバンキング市場の成長をもたらした要因のひとつとなっています。

銀行業におけるデジタル化の進展が市場を牽引：

ネオバンキングの発展は、銀行業務のデジタル化の進展によって加速しています。世界中で銀行業務のデジタル化に対する需要が高まっていることが、インドのネオバンキング市場の成長につながっています。COVID-19の大流行時には、政府の厳しい移動・渡航制限政策により、消費者はデジタルバンキングシステムの利用を余儀なくされ、サービスの利用に好影響をもたらしました。

当レポートでは、インドのネオバンキングの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計
• 市場認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定時に考慮される要素
• 顧客サポート
• オンライン取引の頻度

第5章 インドのネオバンキング市場の展望

• 市場規模・予測
• 口座タイプ別
  • 普通預金口座
  • 法人口座
• 用途別
  • 企業
  • 個人
  • その他
• サービス別
  • モバイルバンキング
  • 支払い・送金
  • 当座預金/普通預金口座
  • ローン・保険
  • 投資
  • その他
• ユーザー年齢別
  • 20歳未満
  • 20～40歳
  • 40歳以上
• 地域別
  • 北部
  • 南部
  • 東部
  • 西部・中央部
• 企業別市場シェア

第6章 市場マッピング、2024年

• 口座タイプ別
• 用途別
• サービス別
• ユーザー年齢別
• 地域別

第7章 マクロ環境と産業構造

• 需給分析
• 規制の枠組み・コンプライアンス
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第8章 市場力学

• 成長促進因子
• 成長阻害因子 (課題・制約)

第9章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 市場リーダー上位5社の市場収益分析
• M&A・ジョイントベンチャー (該当する場合)
• SWOT分析（参入5社）
• 特許分析（該当する場合）

第10章 口座開設手数料の価格分析

第11章 ケーススタディ

第12章 主要企業の展望

• MWYN Tech Private Limited (Freo)
• EpiFi Technologies Private Limited (FI.money)
• Amica Financial Technologies Private Limited (Jupiter)
• Instantpay India Limited
• Fampay Solutions Private Limited
• Mahila Money Private Limited
• Finnew Solutions Private Limited (Niyo)
• Razorpay Technologies Private Limited
• Zikzuk Technologies Private Limited
• State Bank of India (YONO)

第13章 戦略的提言

第14章 当社について・免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1.India Neobanking Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2.India Neobanking Market Share (%), By Account Type, FY2018-FY2032F
• Figure 3.India Neobanking Market Share (%), By Application, FY2018-FY2032F
• Figure 4.India Neobanking Market Share (%), By Service, FY2018-FY2032F
• Figure 5.India Neobanking Market Share (%), By Age of Users, FY2018-FY2032F
• Figure 6.India Neobanking Market Share (%), By Region, FY2018-FY2032F
• Figure 7.By Account Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 8.By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9.By Service Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10.By Age of Users Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11.By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India neobanking market is projected to witness a CAGR of 42.16% during the forecast period FY2025-FY2032, growing from USD 9.38 billion in FY2024 to USD 156.47 billion in FY2032. Factors such as reduction in fees and costs, easy accessibility and convenience, fast account opening, digitalization, financial inclusion, changing customer preferences and rapid adaptation of new technology, regulatory framework and compliance, technological advancements, and rise in usage of smartphones and internet are responsible for the growth of India neobanking market. Neobanks are digital banking platforms that are operated online. They provide a flawless online experience to customers for a hassle-free usage.

The major banks have been slower in terms of adaptation to newer technologies and changing customer requirements, but start-up digital banks have been gaining a large user base, which is actively using their services. In India, about 26 percent population were using neobanks in 2023 with neobank users by volume of 371.2 million account holders. The success rate is due to the customer convenience factor, reduced costs, and 24-hour customer support provided by the neobanking companies. The rise in the internet penetration in India is one of the factors which has led to the growth in global neobanking market with more than 820 million active internet users till March 2024.

Rising Digitalization in Banking Sector to Drive the Market

The development of neo-banks has been fastened by the increased digitization of banking activity. The rise in demand for digitalization in banking activities across the world is leading to growth in the India neobanking market. During the COVID-19 pandemic, government policies of tight movement and travel limitations forced consumers to use digital banking systems, which created a positive impact on the utilization of the services.

Due to robust technology, neobanks are now more effective, efficient, and innovative. The fact that neo-banks are completely digital, assists in the automation of transactional data, allowing the neo-bank to focus more on advanced goods and services. According to a press release by the Press Information Bureau, the total number of digital payment transactions volume increased to 11,660 crores in FY2023. It has changed for the better to realize its full potential by integrating new technologies such as analytics, artificial intelligence, voice interfaces, and many more.

Reduced Fees and Innovative Services to Boost the Market

Reduced fees and costs and personalized and innovative services had a significant impact on the growth of neobanks in the financial services industry. Reduced costs and fees are one of the most compelling arguments for neobanks' rapid adoption in their ability to provide services at much-reduced fees and costs than traditional banks. Neobanks conducts its business with minimum physical infrastructure and focuses on digital services to prevent the overhead expenses of keeping physical branches open. It can pass on savings to its customers through lower fees for a variety of services such as transactions, foreign exchanges, and account management, through its cost-effective strategy. Customers are becoming more attracted to neobanks as they are looking for justice and transparency in financial services. People from tech-savvy millennials to small business owners are drawn to the idea of avoiding the numerous fees that traditional banks frequently demand for each service.

South India to Dominate the Market Share

The southern region accounted for the largest market share in India neobanking market. The growth of the region's share in the market can be attributed to the emergence of innovative technologies together with AI tools and early adoption of these technologies. In south, Bangalore is considered one the largest neobanking cities in India. Companies are focused on developing new product platforms and forming partnerships to strengthen their position in the neobanking market. Various neobanks in the region have developed robust distribution channels creating opportunities for online banking activities.

Western India is the fastest growing region due to the adoption of internet services, the rise in usage of smartphones, and minimizing operating costs which will boost the growth of India neobanking market. Factors such as easy and efficient banking services and the rise in digital-only banks across the region are expected to contribute to the growth of India neobanking market in west and central India over the forecast period.

Savings Accounts Dominated the Market

The savings account segment dominates the market by gaining the largest share of revenue, owing to the emerging population in the country. Neobanking has become a popular method for consumers to make large-scale payments. The streamlined processes and user-friendly features of neobank platforms improve efficiency and contribute to growth by reducing the need for manual intervention. Maximum neobanks in India have the savings account feature.

In 2023, the YONO app was used to obtain 64 percent of all savings accounts. Neobanks uses a user-friendly interface designed to protect against cyber threats and improve the online savings account environment. They are equipped to detect and respond to cyber-attacks within the banking network quickly. Moreover, customers can securely make international transactions with enhanced safety measures. Business accounts are fast-growing due to several startup companies launching in the country which would require them to make payments on a large scale and across different countries.

Personal Segment Rule the Market

The personal segment has the highest market share in India neobanking market. These platforms offer services customized personally owing to the usage of smartphones, providing consumers to adopt neobanking services, which are user-friendly and convenient easily. These mobile apps and services offer a hassle-free experience for money transfers and payments and a mobile banking facility. Neobank service providers that cater to small and medium-sized enterprises (SMEs) are expanding their product offerings by acquiring businesses to enhance the overall customer experience. Multiple neobank startups are coming up with offerings targeted toward small businesses by providing them with a portfolio of financial services. SME neobank ZikZuk acquired TaxSpanner in November 2022 to provide customers with a seamless tax filing platform besides managing banking and payments.

Future Market Scenario (2025 - 2032F)

In April 2024, Razorpay launched its own UPI infrastructure "UPI Switch" in partnership with Airtel Payments Bank. It is a next-generation cloud-based solution designed to handle 10,000 transactions per minute boosting the success rate by 4-5 percent.

State Bank of India's YONO, in July 2023, launched inter operable cardless cash withdrawal facility which will allow users to generate a QR code through the app which they can scan at the ATM to withdraw cash. These upgrades in technology make it more accessible for customers to make the neobanking market soar skies in the forecast years.

Key Players Landscape and Outlook

The key market players are investing steadily in research and development to expand their products indicating the growth of global neobanking market. Market participants are undertaking a variety of strategic activities to expand their Indian footprints, with developments related to new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. Neo Banks specialize in the needs of women, teenagers, gig economy, SMSE has been formed and offered lucrative products and schemes to expand the financial umbrella towards all sections of society.

In June 2022, Bengaluru-based startup Freo launched Freo Save which is a digital savings account in partnership with Equitas Small Finance Bank to become a prominent platform providing savings, lending, and wealth-growth products to customers. It will offer an interest rate of 7 percent to consumers for amounts more than USD 6004. 74 (INR 5 lakh) up to USD 240196.8 (INR 2 crores).

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Application Used
  • 4.4.2.Age
  • 4.4.3.Account Type
  • 4.4.4.Account Opening Fees
  • 4.4.5.Service Type
  • 4.4.6.Security and Trustworthiness
  • 4.4.7.Promotional Offers & Discounts
• 4.5.Customer Support
• 4.6.Frequency of Online Transaction

5.India Neobanking Market Outlook, FY2018-FY2032F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
• 5.2.By Account Type
  • 5.2.1.Savings Account
  • 5.2.2.Business Account
• 5.3.By Application
  • 5.3.1.Enterprises
  • 5.3.2.Personal
  • 5.3.3.Others
• 5.4.By Service
  • 5.4.1.Mobile Banking
  • 5.4.2.Payments and Money Transfer
  • 5.4.3.Checking/Savings Account
  • 5.4.4.Loans and Insurance
  • 5.4.5.Investments
  • 5.4.6.Others
• 5.5.By Age of Users
  • 5.5.1.Less than 20
  • 5.5.2.Between 20-40
  • 5.5.3.Greater than 40
• 5.6.By Region
  • 5.6.1.North
  • 5.6.2.South
  • 5.6.3.East
  • 5.6.4.West and Central
• 5.7.By Company Market Share (%), FY2024

6.Market Mapping, FY2024

• 6.1.By Account Type
• 6.2.By Application
• 6.3.By Service
• 6.4.By Age of Users
• 6.5.By Region

7.Macro Environment and Industry Structure

• 7.1.Supply Demand Analysis
• 7.2.Regulatory Framework and Compliance
  • 7.2.1.Reserve Bank of India
  • 7.2.2.Securities Exchange Board of India
  • 7.2.3.Insurance and Regulatory Development Authority of India
• 7.3.Value Chain Analysis
• 7.4.PESTEL Analysis
  • 7.4.1.Political Factors
  • 7.4.2.Economic System
  • 7.4.3.Social Implications
  • 7.4.4.Technological Advancements
  • 7.4.5.Environmental Impacts
  • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5.Porter's Five Forces Analysis
  • 7.5.1.Supplier Power
  • 7.5.2.Buyer Power
  • 7.5.3.Substitution Threat
  • 7.5.4.Threat from New Entrant
  • 7.5.5.Competitive Rivalry

8.Market Dynamics

• 8.1.Growth Drivers
• 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

• 9.1.Competition Matrix of Top Five Market Leaders
• 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4.SWOT Analysis (For Five Market Players)
• 9.5.Patent Analysis (If Applicable)

10.Account Opening Fees Pricing Analysis

11.Case Studies

12.Key Players Outlook

• 12.1.MWYN Tech Private Limited (Freo)
  • 12.1.1.Company Details
  • 12.1.2.Key Management Personnel
  • 12.1.3.Products & Services
  • 12.1.4.Financials (As reported)
  • 12.1.5.Key Market Focus & Geographical Presence
  • 12.1.6.Recent Developments
• 12.2.EpiFi Technologies Private Limited (FI.money)
• 12.3.Amica Financial Technologies Private Limited (Jupiter)
• 12.4.Instantpay India Limited
• 12.5.Fampay Solutions Private Limited
• 12.6.Mahila Money Private Limited
• 12.7.Finnew Solutions Private Limited (Niyo)
• 12.8.Razorpay Technologies Private Limited
• 12.9.Zikzuk Technologies Private Limited
• 12.10.State Bank of India (YONO)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us & Disclaimer