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1483123

ラム酒市場の評価：ラム酒タイプ・フレーバー・製造・パッケージ・小売チャネル・エンドユーザー・地域別の機会および予測 (2017-2031年)

Rum Market Assessment, By Rum Type, By Flavor, By Production, By Packaging, By Retail Channel, By End-user, By Region, Opportunities, and Forecast, 2017-2031F

出版日
ページ情報
英文 243 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
ラム酒市場の評価：ラム酒タイプ・フレーバー・製造・パッケージ・小売チャネル・エンドユーザー・地域別の機会および予測 (2017-2031年)
出版日: 2024年05月23日
発行: Market Xcel - Markets and Data
ページ情報: 英文 243 Pages
納期: 3～5営業日
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  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のラム酒の市場規模は、2023年の142億9,000万米ドルから、2024年から2031年の予測期間中は5.6%のCAGRで推移し、2031年には220億9,000万米ドルの規模に成長すると予測されています。

市場に影響を与える重要な動向には、クラフトラムや職人技を駆使したラム酒の人気の高まりがあり、これらはユニークな風味や本物を求める顧客のニーズに後押しされています。顧客がより高品質で熟成したラム酒を求める傾向にあることは、特に北米や欧州などの先進地域において、プレミアム化が引き続き優勢であることを示しています。新たなラム酒の製造地の誕生や独創的な製造技術の研究が市場のダイナミズムに影響を及ぼしています。原材料コストの変動、規制上の障害、COVID-19時の接客業への影響など、厳しい状況が市場力学を変化させていますが、このような障壁にもかかわらず、特に消費パターンの変化と可処分所得の上昇によって蒸留酒への需要が高まっている新興国では、好機が持続しています。

イノベーションが世界のラム酒市場の成長を後押し：

イノベーションは、顧客の選択肢の進化、市場セグメントの拡大、持続可能性に関する懸念への対応を通じて、世界のラム酒市場の競争力を高める上で極めて重要な役割を果たしています。蒸留所は、新しいフレーバー、製造技術、包装形態、マーケティング戦略を導入することで、消費者の興味を引き、混雑した市場で差別化を図るために技術革新を行っています。技術革新は伝統的なラム酒の生産地域の枠を超え、世界中の蒸留所が多様な嗜好や選択肢に対応するため、独自の原料、熟成戦略、風味プロファイルを試しています。

プレミアム化が世界のラム酒市場の需要を牽引：

ラム酒市場では、可処分所得の増加、消費者の高級志向への変化、職人技や本物志向の高まりなど、さまざまな要因によってプレミアム化が進んでいます。消費者は、魅力的なブランドストーリーとともに、優れた、心地よい、ユニークな風味を提供するラム酒メーカーに高い金額を喜んで支払います。この動向は、熟成されたラム酒や、職人技によるラム酒、限定生産のラム酒に対する需要の高まりに顕著に表れており、独占性や洗練性を求める消費者に対応しています。

当レポートでは、世界のラム酒の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 人口統計
  • 市場認知度と製品情報
  • ブランド認知度とロイヤルティ
  • 購入決定時に考慮される要素
  • 購入目的
  • 購入媒体
  • 購入頻度
  • 友人や家族からの推薦
  • 製品/ブランドの浸透におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第5章 世界のラム酒市場の展望

  • 市場規模・予測
  • ラム酒タイプ別
    • ホワイトラム
    • ゴールドラム
    • ダーク・ラム
  • フレーバー別
    • フレーバーあり
    • フレーバーなし
  • 製造別
    • ローカル
    • 輸入
  • パッケージ別
    • ボトル
    • 缶
  • 小売チャネル別
    • オフトレード
    • オントレード
  • エンドユーザー別
    • 家庭用
    • 商用
  • 地域別
    • 北米
    • 欧州
    • 南米
    • アジア太平洋
    • 中東・アフリカ
  • 企業別市場シェア

第6章 世界のラム酒市場の展望：地域別

  • 北米
  • 欧州
  • アジア太平洋
  • 南米
  • 中東・アフリカ

第7章 市場マッピング、2023年

  • ラム酒タイプ別
  • フレーバー別
  • 製造別
  • パッケージ別
  • 小売チャネル別
  • エンドユーザー別
  • 地域別

第8章 マクロ環境と産業構造

  • 需給分析
  • 輸出入分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第9章 市場力学

  • 成長促進因子
  • 成長阻害因子 (課題・制約)

第10章 主要企業の情勢

  • 市場リーダー上位5社の競合マトリックス
  • 市場リーダー上位5社の市場収益分析
  • M&A・ジョイントベンチャー (該当する場合)
  • SWOT分析（参入5社）
  • 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の展望

  • Bacardi Limited
  • Diageo plc
  • Pernod Ricard SA
  • Rum Nation International A/S
  • Mount Gay Distilleries Ltd
  • Campari Group
  • Demerara Distillers Limited
  • Tanduay Distillers Inc.
  • William Grant & Sons Ltd.
  • Brugal & Co., S.A.

第14章 戦略的提言

第15章 当社について・免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1.Global Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 2.Global Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 3.Global Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 4.Global Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 5.Global Rum Market Share (%), By Production, 2017-2031F
  • Figure 6.Global Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 7.Global Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 8.Global Rum Market Share (%), By End-user, 2017-2031F
  • Figure 9.Global Rum Market Share (%), By Region, 2017-2031F
  • Figure 10.North America Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 11.North America Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 12.North America Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 13.North America Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 14.North America Rum Market Share (%), By Production, 2017-2031F
  • Figure 15.North America Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 16.North America Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 17.North America Rum Market Share (%), By End-user, 2017-2031F
  • Figure 18.North America Rum Market Share (%), By Country, 2017-2031F
  • Figure 19.United States Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 20.United States Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 21.United States Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 22.United States Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 23.United States Rum Market Share (%), By Production, 2017-2031F
  • Figure 24.United States Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 25.United States Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 26.United States Rum Market Share (%), By End-user, 2017-2031F
  • Figure 27.Canada Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 28.Canada Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 29.Canada Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 30.Canada Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 31.Canada Rum Market Share (%), By Production, 2017-2031F
  • Figure 32.Canada Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 33.Canada Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 34.Canada Rum Market Share (%), By End-user, 2017-2031F
  • Figure 35.Mexico Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 36.Mexico Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 37.Mexico Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 38.Mexico Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 39.Mexico Rum Market Share (%), By Production, 2017-2031F
  • Figure 40.Mexico Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 41.Mexico Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 42.Mexico Rum Market Share (%), By End-user, 2017-2031F
  • Figure 43.Europe Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 44.Europe Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 45.Europe Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 46.Europe Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 47.Europe Rum Market Share (%), By Production, 2017-2031F
  • Figure 48.Europe Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 49.Europe Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 50.Europe Rum Market Share (%), By End-user, 2017-2031F
  • Figure 51.Europe Rum Market Share (%), By Country, 2017-2031F
  • Figure 52.Germany Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 53.Germany Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 54.Germany Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 55.Germany Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 56.Germany Rum Market Share (%), By Production, 2017-2031F
  • Figure 57.Germany Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 58.Germany Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 59.Germany Rum Market Share (%), By End-user, 2017-2031F
  • Figure 60.France Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 61.France Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 62.France Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 63.France Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 64.France Rum Market Share (%), By Production, 2017-2031F
  • Figure 65.France Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 66.France Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 67.France Rum Market Share (%), By End-user, 2017-2031F
  • Figure 68.Italy Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 69.Italy Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 70.Italy Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 71.Italy Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 72.Italy Rum Market Share (%), By Production, 2017-2031F
  • Figure 73.Italy Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 74.Italy Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 75.Italy Rum Market Share (%), By End-user, 2017-2031F
  • Figure 76.United Kingdom Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 77.United Kingdom Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 78.United Kingdom Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 79.United Kingdom Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 80.United Kingdom Rum Market Share (%), By Production, 2017-2031F
  • Figure 81.United Kingdom Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 82.United Kingdom Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 83.United Kingdom Rum Market Share (%), By End-user, 2017-2031F
  • Figure 84.Russia Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 85.Russia Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 86.Russia Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 87.Russia Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 88.Russia Rum Market Share (%), By Production, 2017-2031F
  • Figure 89.Russia Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 90.Russia Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 91.
  • Figure 92.Russia Rum Market Share (%), By End-user, 2017-2031F
  • Figure 93.Netherlands Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 94.Netherlands Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 95.Netherlands Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 96.Netherlands Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 97.Netherlands Rum Market Share (%), By Production, 2017-2031F
  • Figure 98.Netherlands Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 99.Netherlands Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 100.Netherlands Rum Market Share (%), By End-user, 2017-2031F
  • Figure 101.Spain Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 102.Spain Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 103.Spain Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 104.Spain Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 105.Spain Rum Market Share (%), By Production, 2017-2031F
  • Figure 106.Spain Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 107.Spain Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 108.Spain Rum Market Share (%), By End-user, 2017-2031F
  • Figure 109.Turkey Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 110.Turkey Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 111.Turkey Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 112.Turkey Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 113.Turkey Rum Market Share (%), By Production, 2017-2031F
  • Figure 114.Turkey Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 115.Turkey Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 116.Turkey Rum Market Share (%), By End-user, 2017-2031F
  • Figure 117.Poland Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 118.Poland Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 119.Poland Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 120.Poland Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 121.Poland Rum Market Share (%), By Production, 2017-2031F
  • Figure 122.Poland Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 123.Poland Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 124.Poland Rum Market Share (%), By End-user, 2017-2031F
  • Figure 125.South America Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 126.South America Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 127.South America Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 128.South America Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 129.South America Rum Market Share (%), By Production, 2017-2031F
  • Figure 130.South America Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 131.South America Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 132.South America Rum Market Share (%), By End-user, 2017-2031F
  • Figure 133.South America Rum Market Share (%), By Country, 2017-2031F
  • Figure 134.Brazil Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 135.Brazil Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 136.Brazil Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 137.Brazil Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 138.Brazil Rum Market Share (%), By Production, 2017-2031F
  • Figure 139.Brazil Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 140.Brazil Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 141.Brazil Rum Market Share (%), By End-user, 2017-2031F
  • Figure 142.Argentina Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 143.Argentina Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 144.Argentina Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 145.Argentina Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 146.Argentina Rum Market Share (%), By Production, 2017-2031F
  • Figure 147.Argentina Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 148.Argentina Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 149.Argentina Rum Market Share (%), By End-user, 2017-2031F
  • Figure 150.Asia-Pacific Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 151.Asia-Pacific Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 152.Asia-Pacific Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 153.Asia-Pacific Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 154.Asia-Pacific Rum Market Share (%), By Production, 2017-2031F
  • Figure 155.Asia-Pacific Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 156.Asia-Pacific Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 157.Asia-Pacific Rum Market Share (%), By End-user, 2017-2031F
  • Figure 158.Asia-Pacific Rum Market Share (%), By Country, 2017-2031F
  • Figure 159.India Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 160.India Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 161.India Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 162.India Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 163.India Rum Market Share (%), By Production, 2017-2031F
  • Figure 164.India Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 165.India Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 166.India Rum Market Share (%), By End-user, 2017-2031F
  • Figure 167.China Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 168.China Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 169.China Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 170.China Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 171.China Rum Market Share (%), By Production, 2017-2031F
  • Figure 172.China Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 173.China Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 174.China Rum Market Share (%), By End-user, 2017-2031F
  • Figure 175.Japan Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 176.Japan Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 177.Japan Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 178.Japan Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 179.Japan Rum Market Share (%), By Production, 2017-2031F
  • Figure 180.Japan Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 181.Japan Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 182.Japan Rum Market Share (%), By End-user, 2017-2031F
  • Figure 183.Australia Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 184.Australia Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 185.Australia Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 186.Australia Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 187.Australia Rum Market Share (%), By Production, 2017-2031F
  • Figure 188.Australia Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 189.Australia Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 190.Australia Rum Market Share (%), By End-user, 2017-2031F
  • Figure 191.Vietnam Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 192.Vietnam Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 193.Vietnam Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 194.Vietnam Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 195.Vietnam Rum Market Share (%), By Production, 2017-2031F
  • Figure 196.Vietnam Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 197.Vietnam Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 198.Vietnam Rum Market Share (%), By End-user, 2017-2031F
  • Figure 199.South Korea Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 200.South Korea Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 201.South Korea Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 202.South Korea Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 203.South Korea Rum Market Share (%), By Production, 2017-2031F
  • Figure 204.South Korea Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 205.South Korea Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 206.South Korea Rum Market Share (%), By End-user, 2017-2031F
  • Figure 207.Indonesia Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 208.Indonesia Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 209.Indonesia Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 210.Indonesia Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 211.Indonesia Rum Market Share (%), By Production, 2017-2031F
  • Figure 212.Indonesia Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 213.Indonesia Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 214.Indonesia Rum Market Share (%), By End-user, 2017-2031F
  • Figure 215.Philippines Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 216.Philippines Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 217.Philippines Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 218.Philippines Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 219.Philippines Rum Market Share (%), By Production, 2017-2031F
  • Figure 220.Philippines Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 221.Philippines Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 222.Philippines Rum Market Share (%), By End-user, 2017-2031F
  • Figure 223.Middle East & Africa Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 224.Middle East & Africa Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 225.Middle East & Africa Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 226.Middle East & Africa Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 227.Middle East & Africa Rum Market Share (%), By Production, 2017-2031F
  • Figure 228.Middle East & Africa Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 229.Middle East & Africa Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 230.Middle East & Africa Rum Market Share (%), By End-user, 2017-2031F
  • Figure 231.Middle East & Africa Rum Market Share (%), By Country, 2017-2031F
  • Figure 232.Saudi Arabia Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 233.Saudi Arabia Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 234.Saudi Arabia Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 235.Saudi Arabia Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 236.Saudi Arabia Rum Market Share (%), By Production, 2017-2031F
  • Figure 237.Saudi Arabia Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 238.Saudi Arabia Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 239.Saudi Arabia Rum Market Share (%), By End-user, 2017-2031F
  • Figure 240.UAE Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 241.UAE Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 242.UAE Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 243.UAE Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 244.UAE Rum Market Share (%), By Production, 2017-2031F
  • Figure 245.UAE Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 246.UAE Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 247.UAE Rum Market Share (%), By End-user, 2017-2031F
  • Figure 248.South Africa Rum Market, By Value, In USD Billion, 2017-2031F
  • Figure 249.South Africa Rum Market, By Volume, In Million Cases, 2017-2031F
  • Figure 250.South Africa Rum Market Share (%), By Rum Type, 2017-2031F
  • Figure 251.South Africa Rum Market Share (%), By Flavor, 2017-2031F
  • Figure 252.South Africa Rum Market Share (%), By Production, 2017-2031F
  • Figure 253.South Africa Rum Market Share (%), By Packaging, 2017-2031F
  • Figure 254.South Africa Rum Market Share (%), By Retail Channel, 2017-2031F
  • Figure 255.South Africa Rum Market Share (%), By End-user, 2017-2031F
  • Figure 256.By Rum Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 257.By Flavor Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 258.By Production Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 259.By Packaging Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 260.By Retail Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 261.By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 262.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX11357

Global rum market was valued at USD 14.29 billion in 2023, expected to reach USD 22.09 billion in 2031, with a CAGR of 5.6% for the forecast period between 2024 and 2031. The market continues to show resilience and growth despite several factors, such as changing consumer preferences, expansion of the cocktail culture, and rising demand for flavored and premium spirits.

Important trends influencing the market include the growing popularity of craft and artisanal rums, which are driven by customers' desire for unique flavors and authenticity. Customers' inclination to switch towards superior quality and matured rums indicates the continued dominance of premiumization, particularly in developed regions such as North America and Europe. The dynamism of the market is influenced by the establishment of new rum-producing locations and the investigation of creative manufacturing techniques. Demanding circumstances, such as shifting raw material costs, regulatory obstacles, and the COVID-19 pandemic's impact on the hospitality industry, have altered the market dynamics. Opportunities persist despite these obstacles, especially in emerging nations where the demand for spirits is driven by transforming consumption patterns and rising disposable incomes.

Moreover, the growing awareness among individuals regarding sustainable and environmentally conscious practices offers avenues for differentiation and innovation in the industry. Overall, the global rum market remains vibrant and competitive, with key players leveraging brand recognition, product innovation, and strategic partnerships to capitalize on evolving product developments and hold their positions in the dynamic market landscape.

In November 2023, Renegade Rum introduced a new line of aged and unaged natural rums in the United States, bringing wine and whiskey practices to rum industry.

Innovation Fuels the Global Rum Market Growth

Innovation plays a pivotal role in driving competitiveness in the global rum market through addressing evolving customer alternatives, expanding market segments, and concerns related to sustainability. Distilleries innovate by introducing new flavors, manufacturing techniques, packaging formats, and marketing strategies to capture the interests of consumers and differentiate themselves in a crowded market. The innovation extends beyond traditional rum-producing areas, with distilleries globally experimenting with unique materials, aging strategies, and flavor profiles to cater to diverse tastes and options. For instance, in February 2024, Treasury Wine Estates launched a new spiced rum, 19 Crimes Spiced Rum, containing 37.5% ABV, making its debut in the spirits industry in the United Kingdom. The new rum boasts notes of caramel, molasses, and vanilla, along with fragrances of mango and pineapple. It possesses upfront flavors of toffee and a hint of cocoa, with the body being rounded out by notes of oak and sugarcane molasses that led to a lengthy and fruity finish with a hint of spice.

Additionally, technological advancements in distillation, aging, and blending strategies enable producers to create awesome rums with regular flavor profiles, improving product quality and consumer delight. Moreover, innovation in sustainability practices, eco-friendly packaging, power-green manufacturing strategies, and waste reducing tasks, resonate with environmentally friendly consumers and enhance brand reputation.

Premiumization to Drive Global Rum Market Demand

In the rum market, premiumization is driven by various factors, inclusive of rising disposable earnings, shifting consumer alternatives towards high-class experiences, and a developing fascination for craftsmanship and authenticity. Consumers are willing to pay a premium for rum manufacturers offering superior, pleasant, and unique flavor profiles with a compelling brand story. The trend is evident in the increasing demand for aged, artisanal, and limited-edition rums, which command better fees and cater to consumers searching for exclusivity and sophistication.

Premiumization extends to packaging, with manufacturers investing in highly priced bottle designs, modern closures, and upscale presentation to enhance perceived cost and top-class appeal. As consumers turn out to be educated about rum and its manufacturing approaches, they are searching for premium products that provide fantastic taste, authenticity, and status, driving demand for premium rum globally. For instance, in February 2024, Pin Drop Rum launched ultra-premium rum in the United States. The spirit is a small batch rum with a tropical taste, blended and bottled manually.

Asia-Pacific Holds the Dominant Share

Asia-Pacific is an emerging market for rum. Numerous factors, including rapid urbanization, growing disposable income, and changing customer preferences toward expensive and unusual spirits, are driving the shift. Countries such as India, the Philippines, and Thailand have witnessed an extensive increase in rum consumption, fueled by a burgeoning middle-class population and a growing cocktail tradition.

Recently, in April 2024, at the International Association of Airport and Duty Free Stores (IAADFS) Summit of the Americas in Florida, USA, India-based Radico Khaitan debuted The Kohinoor Reserve Indian Dark Rum, with 43% ABV. The liquor is the result of further aging in Cognac XO and Vermouth casks after being matured in American Oak Barrels that were formerly used to mature Indian single malt.

Moreover, the region's culinary landscape provides possibilities for rum manufacturers to innovate and introduce specific taste profiles customized as per the local requirements. Additionally, the tourism industry in locations like Bali, Phuket, and Goa has contributed to the recognition of rum-based cocktails, further driving the demand for rum. With its large and dynamic customer base, Asia-Pacific place holds immense potential for continued growth and dominance in the global rum market.

Future Market Scenario (2024 - 2031F)

Demand for premium and super-premium rums is expected to grow as consumers increasingly seek high-quality, artisanal products with unique flavor profiles and brand stories.

Craft distilleries and boutique producers will continue to drive innovation in the global rum market, introducing new flavors, production techniques, and packaging formats to cater to diverse consumer preferences and lifestyles.

Consumers' focus on health and wellness will influence rum consumption, leading to increased demand for lighter, low-sugar, and low-calorie options, as well as organic rums.

Key Players Landscape and Outlook

In the dynamic landscape of the global rum market, key players are poised for adaptation and innovation to capitalize on emerging opportunities. Established multinational corporations and nimble craft distilleries must focus on differentiation and expansion strategies. It may involve acquisitions to broaden product portfolios, particularly in niche segments, and partnerships to tap into new markets. Innovation will be a key driver, with players exploring new flavors, premium expressions, and sustainable practices to meet evolving consumer demands. Global expansion will remain a priority, especially in burgeoning markets such as Asia-Pacific and South America, where rising disposable incomes and changing consumption patterns offer significant growth potential. Additionally, a heightened focus on sustainability and CSR initiatives will be essential for maintaining consumer trust and brand loyalty. Leveraging digital technologies for marketing, distribution, and consumer engagement will be critical in navigating the increasingly digital marketplace.

In February 2024, Pernod Ricard SA launched Glenlivet Rum & Bourbon Fusion Cask Selection, with 40% ABV, including the ends of and sections of first-fill ex-rum casks and bourbon barrels. Expert coopers have carefully disassembled and rebuilt these chosen barrels into a single custom cask, resulting in a perfect blend of flavors of caramel and toffee with sweet fruit.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

  • 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2.Market Awareness and Product Information
  • 4.3.Brand Awareness and Loyalty
  • 4.4.Factors Considered in Purchase Decision
    • 4.4.1.Brand Name
    • 4.4.2.Flavor
    • 4.4.3.Quality
    • 4.4.4.Price
    • 4.4.5.Packaging Type
    • 4.4.6.Storage Requirements
    • 4.4.7.Promotional Offers & Discounts
  • 4.5.Purpose of Purchase
  • 4.6.Medium of Purchase
  • 4.7.Frequency of Purchase
  • 4.8.Recommendations from friends/family
  • 4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.Global Rum Market Outlook, 2017-2031F

  • 5.1.Market Size & Forecast
    • 5.1.1.By Value
    • 5.1.2.By Volume
  • 5.2.By Rum Type
    • 5.2.1.White Rum
    • 5.2.2.Gold Rum
    • 5.2.3.Dark Rum
  • 5.3.By Flavor
    • 5.3.1.Flavored
    • 5.3.2.Unflavored
  • 5.4.By Production
    • 5.4.1.Locally Produced
    • 5.4.2.Imported
  • 5.5.By Packaging
    • 5.5.1.Bottles
    • 5.5.2.Cans
  • 5.6.By Retail Channel
    • 5.6.1. Off Trade
      • 5.6.1.1.E-Commerce
      • 5.6.1.2.Multi-Brand Liquor Stores
      • 5.6.1.3.Specialty Stores
      • 5.6.1.4.Duty-Free Stores
      • 5.6.1.5.Others
    • 5.6.2.On Trade
      • 5.6.2.1.HoReCa
      • 5.6.2.2.Bars and Pubs
      • 5.6.2.3.Distilleries
      • 5.6.2.4.Others
  • 5.7.By End-user
    • 5.7.1.Residential
    • 5.7.2.Commercial
  • 5.8.By Region
    • 5.8.1.North America
    • 5.8.2.Europe
    • 5.8.3.South America
    • 5.8.4.Asia-Pacific
    • 5.8.5.Middle East and Africa
  • 5.9.By Company Market Share (%), 2023

6.Global Rum Market Outlook, By Region, 2017-2031F

  • 6.1.North America*
    • 6.1.1.Market Size & Forecast
      • 6.1.1.1.By Value
      • 6.1.1.2.By Volume
    • 6.1.2.By Rum Type
      • 6.1.2.1.White Rum
      • 6.1.2.2.Gold Rum
      • 6.1.2.3.Dark Rum
    • 6.1.3.By Flavor
      • 6.1.3.1.Flavored
      • 6.1.3.2.Unflavored
    • 6.1.4.By Production
      • 6.1.4.1.Locally Produced
      • 6.1.4.2.Imported
    • 6.1.5.By Packaging
      • 6.1.5.1.Bottles
      • 6.1.5.2.Cans
    • 6.1.6.By Retail Channel
      • 6.1.6.1.Off Trade
        • 6.1.6.1.1.E-Commerce
        • 6.1.6.1.2.Multi-Brand Liquor Stores
        • 6.1.6.1.3.Specialty Stores
        • 6.1.6.1.4.Duty-Free Stores
        • 6.1.6.1.5.Others
      • 6.1.6.2.On Trade
        • 6.1.6.2.1.HoReCa
        • 6.1.6.2.2.Bars and Pubs
        • 6.1.6.2.3.Distilleries
        • 6.1.6.2.4.Others
    • 6.1.7.By End-user
      • 6.1.7.1.Residential
      • 6.1.7.2.Commercial
    • 6.1.8.United States*
      • 6.1.8.1.Market Size & Forecast
        • 6.1.8.1.1.By Value
        • 6.1.8.1.2.By Volume
      • 6.1.8.2.By Rum Type
        • 6.1.8.2.1.White Rum
        • 6.1.8.2.2.Gold Rum
        • 6.1.8.2.3.Dark Rum
      • 6.1.8.3.By Flavor
        • 6.1.8.3.1.Flavored
        • 6.1.8.3.2.Unflavored
      • 6.1.8.4.By Production
        • 6.1.8.4.1.Locally Produced
        • 6.1.8.4.2.Imported
      • 6.1.8.5.By Packaging
        • 6.1.8.5.1.Bottles
        • 6.1.8.5.2.Cans
      • 6.1.8.6.By Retail Channel
        • 6.1.8.6.1.Off Trade
          • 6.1.8.6.1.1.E-Commerce
          • 6.1.8.6.1.2.Multi-Brand Liquor Stores
          • 6.1.8.6.1.3.Specialty Stores
          • 6.1.8.6.1.4.Duty-Free Stores
          • 6.1.8.6.1.5.Others
        • 6.1.8.6.2.On Trade
          • 6.1.8.6.2.1.HoReCa
          • 6.1.8.6.2.2.Bars and Pubs
          • 6.1.8.6.2.3.Distilleries
          • 6.1.8.6.2.4.Others
      • 6.1.8.7.By End-user
        • 6.1.8.7.1.Residential
        • 6.1.8.7.2.Commercial
    • 6.1.9.Canada
    • 6.1.10.Mexico

All segments will be provided for all regions and countries covered

  • 6.2.Europe
    • 6.2.1.Germany
    • 6.2.2.France
    • 6.2.3.Italy
    • 6.2.4.United Kingdom
    • 6.2.5.Russia
    • 6.2.6.Netherlands
    • 6.2.7.Spain
    • 6.2.8.Turkey
    • 6.2.9.Poland
  • 6.3.South America
    • 6.3.1.Brazil
    • 6.3.2.Argentina
  • 6.4.Asia-Pacific
    • 6.4.1.India
    • 6.4.2.China
    • 6.4.3.Japan
    • 6.4.4.Australia
    • 6.4.5.Vietnam
    • 6.4.6.South Korea
    • 6.4.7.Indonesia
    • 6.4.8.Philippines
  • 6.5.Middle East & Africa
    • 6.5.1.UAE
    • 6.5.2.Saudi Arabia
    • 6.5.3.South Africa

7.Market Mapping, 2023

  • 7.1.By Rum Type
  • 7.2.By Flavor
  • 7.3.By Production
  • 7.4.By Packaging
  • 7.5.By Retail Channel
  • 7.6.By End-user
  • 7.7.By Region

8.Macro Environment and Industry Structure

  • 8.1.Supply Demand Analysis
  • 8.2.Import Export Analysis
  • 8.3.Value Chain Analysis
  • 8.4.PESTEL Analysis
    • 8.4.1.Political Factors
    • 8.4.2.Economic System
    • 8.4.3.Social Implications
    • 8.4.4.Technological Advancements
    • 8.4.5.Environmental Impacts
    • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5.Porter's Five Forces Analysis
    • 8.5.1.Supplier Power
    • 8.5.2.Buyer Power
    • 8.5.3.Substitution Threat
    • 8.5.4.Threat from New Entrant
    • 8.5.5.Competitive Rivalry

9.Market Dynamics

  • 9.1.Growth Drivers
  • 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

  • 10.1.Competition Matrix of Top Five Market Leaders
  • 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
  • 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4.SWOT Analysis (For Five Market Players)
  • 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

  • 13.1. Bacardi Limited
    • 13.1.1.Company Details
    • 13.1.2.Key Management Personnel
    • 13.1.3.Products & Services
    • 13.1.4.Financials (As reported)
    • 13.1.5.Key Market Focus & Geographical Presence
    • 13.1.6.Recent Developments
  • 13.2.Diageo plc
  • 13.3.Pernod Ricard SA
  • 13.4.Rum Nation International A/S
  • 13.5.Mount Gay Distilleries Ltd
  • 13.6.Campari Group
  • 13.7.Demerara Distillers Limited
  • 13.8.Tanduay Distillers Inc.
  • 13.9.William Grant & Sons Ltd.
  • 13.10.Brugal & Co., S.A.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.Strategic Recommendations

15.About Us & Disclaimer