インドのピーナッツバター市場の評価：製品タイプ・包装・パックサイズ・原料の性質・フレーバー・価格帯・エンドユーザー・流通チャネル・地域別の機会および予測 (2018-2032年)

インドのピーナッツバターの市場規模は、2024年の7,939万米ドルから、予測期間中は21%のCAGRで推移し、2032年には3億6,479万米ドルの規模に成長すると予測されています。

ピーナッツバターの魅力が高まっているのは、多忙なスケジュールをこなす人々にとって健康的で便利な選択肢として人気があるためです。ピーナッツバターは高タンパク質で栄養価が高いため、健康志向の高まりとともに、食事に栄養価の高い補助食品を求める健康志向の消費者に好まれる選択肢となっています。

製品が多用途に使える点がインドのピーナッツバター市場の主要促進要因の一つです。ピーナッツバターの人気は、食品業界が発展するにつれて従来の用途を超えて高まっており、幅広いグルメに取り入れられています。ピーナッツバターは基本的なスプレッド以外に、香ばしいマリネやソースから、リッチなデザートやスナックまで、あらゆるものに使用できます。

World Population Reviewの統計によると、インドにおけるピーナッツバターの消費量は2015年の16万1,200トンから2023年には149万4,000トンと9倍以上に激増しています。ピーナッツバターの消費は大人に限定されておらず、子供もピーナッツバターを好んで食べるため、メーカーは子供向けに特化した製品を発売しています。例えば、2023年7月、Modi Naturals Ltd.はOleev Kitchenというブランドで、4歳から12歳の子供向けに特別に設計されたジュニアピーナッツバターを発売しました。この製品は必要なビタミンとミネラルを含み、GrowX配合で強化されており、国内唯一の子供専用ピーナッツバターブランドとなっています。

健康と栄養に対する意識の高まりが市場成長を後押し：

長年にわたり、ピーナッツバターは食生活や健康動向に大きな影響を与えてきました。ピーナッツバターはその順応性と栄養プロファイルにより、人々が健康を優先し、栄養豊富な選択肢を探す中で、多くの健康的な食生活の基礎となっています。高タンパク質、良質な脂肪、必要なビタミンやミネラルを含むピーナッツバターは、栄養バランスの取れた食事を心がける人々の間で人気を得ています。さらに、ピーナッツバターが広く出回るようになったことで、自然派タイプや有機タイプなど、より健康的な代替品の開発が促され、加工を最小限に抑え、無添加の選択肢を求める消費者のニーズの高まりに応えています。よりクリーンな成分表示と倫理的で明確な調達は、意識的な食事と持続可能な食品生産を目指す大きな動向と一致しており、ピーナッツバターの地位を強化し、市場の成長を促進しています。

利便性重視への焦点がピーナッツバターの需要を牽引：

ピーナッツバターが提供する適応性と使いやすさは、市場拡大の主な要因です。すぐに食べられる (RTE) その品質は、準備の必要なく素早く簡単な栄養源を提供し、忙しい生活を送る人々にとって完璧な食品の選択肢となっています。さらに、ピーナッツバターは、時間がもっとも重要な都市環境では特に魅力的です。その汎用性は、基本的なパンのスプレッドとして使うだけにとどまらず、スイーツやスムージーから塩味の料理まで、さまざまな料理に幅広く活用されています。さらに、ピーナッツバターは常温安定性が高く、賞味期限が長いため、食品廃棄の量や購入頻度を減らすことができ、利便性が高いです。

当レポートでは、インドのピーナッツバターの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計
• 市場認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定時に考慮される要素
• 購入目的
• 購入媒体
• 友人や家族からの推薦
• 製品/ブランドの浸透におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第5章 インドのピーナッツバター市場の展望

• 市場規模・予測
• 製品タイプ別
  • クリーミー/スムース
  • クランキー/チャンキー
  • 粉末
• 包装別
  • 瓶
  • パウチ
  • カップ
• パックサイズ別
  • 100g以下
  • 1,000g超
• 原料の性質別
  • 有機品
  • 従来品
• フレーバー別
  • フレーバーあり
  • フレーバーなし
• 価格帯別
  • 低価格
  • 高価格
• エンドユーザー別
  • 家庭用
  • ホテル/レストラン/カフェ
  • パン屋・ケーキ屋
  • その他
• 流通チャネル別
  • オンラインチャンネル
  • 専門店
  • スーパーマーケット/ハイパーマーケット
  • コンビニエンスストアと百貨店
  • その他
• 地域別
  • 東部
  • 北部
  • 西部・中央部
  • 南部
• 市場シェア：企業別、2024年

第6章 市場マッピング、2024年

• 製品タイプ別
• 包装別
• パックサイズ別
• 原料の性質別
• フレーバー別
• 価格帯別
• エンドユーザー別
• 流通チャネル別
• 地域別

第7章 マクロ環境と産業構造

• 需給分析
• 輸出入分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第8章 市場力学

• 成長促進因子
• 成長阻害因子 (課題・制約)

第9章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 市場リーダー上位5社の市場収益分析
• M&A・ジョイントベンチャー (該当する場合)
• SWOT分析（参入5社）
• 特許分析（該当する場合）

第10章 価格分析

第11章 ケーススタディ

第12章 主要企業の展望

• Das Foodtech Pvt. Ltd. (Pintola)
• Fitshit Health Solutions Private Limited (The Whole Truth)
• Universal Corporation Ltd (DiSano)
• Alpino Health Foods Private Limited
• Agro Tech Foods Limited (Sundrop)
• Dr. Oetker India Private Limited
• Melting Pot Concepts Private Limited (AS-IT-IS Nutrition)
• GlobalBees Brands Pvt. Ltd. (The Butternut Co.)
• Tanvi Fitness Private Limited (MYFITNESS)
• VRB Consumer Product Private Limited (Veeba)

第13章 戦略的提言

第14章 当社について・免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1.India Peanut Butter Market, By Value, In USD Million, FY2018-FY2032F
• Figure 2.India Peanut Butter Market, By Volume, In Thousand Units, FY2018-FY2032F
• Figure 3.India Peanut Butter Market Share (%), By Product Type, FY2018-FY2032F
• Figure 4.India Peanut Butter Market Share (%), By Packaging, FY2018-FY2032F
• Figure 5.India Peanut Butter Market Share (%), By Pack Size, FY2018-FY2032F
• Figure 6.India Peanut Butter Market Share (%), By Ingredient Preferences, FY2018-FY2032F
• Figure 7.India Peanut Butter Market Share (%), By Flavor, FY2018-FY2032F
• Figure 8.India Peanut Butter Market Share (%), By Price Range, FY2018-FY2032F
• Figure 9.India Peanut Butter Market Share (%), By End-user, FY2018-FY2032F
• Figure 10.India Peanut Butter Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 11.India Peanut Butter Market Share (%), By Region, FY2018-FY2032F
• Figure 12.By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 13.By Packaging Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 14.By Pack Size Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 15.By Ingredient Preferences Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 16.By Flavor Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 17.By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 18.By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 19.By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 20.By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024

India peanut butter market was valued at USD 79.39 million in FY2024, expected to reach USD 364.79 million in FY2032, with a CAGR of 21% for the forecast period between FY2025 and FY2032. Peanut butter's rising appeal has been boosted by its popularity as a healthy and convenient choice for people with hectic schedules. The product's high protein content and advantageous nutrients have made it a preferred option for health-conscious customers looking for a filling and nutritious supplement to their diet, as the emphasis on health and wellness has grown.

The versatility of the product is one of the major drivers of India peanut butter market. It is used in various dishes, making its mark on the gastronomic landscape. Peanut butter's popularity is growing beyond its conventional use as the food business is developing, and it is eventually incorporated into a wide range of gourmet creations. Since peanut butter can be used for much more than just a basic spread, its adaptability has allowed it to be used in everything from savory marinades and sauces to rich desserts and snacks.

As per the statistics by World Population Review, the consumption of peanut butter in India increased tremendously from 161.20 TMT in 2015 to 1,494 TMT in 2023, which is more than 9 times. Furthermore, the consumption of peanut butter is not limited to adults. Kids are also fond of peanut butter, so manufacturers are introducing products specifically targeted at them. For instance, in July 2023, Modi Naturals Ltd, under its brand Oleev Kitchen, launched Junior Peanut Butter which was specially designed for kids aged 4 to 12 years. The product contains necessary vitamins and minerals, fortified with the GrowX formula, making it the only kids-specific peanut butter brand in the country.

Additionally, the rising demand for peanut butter can be attributed to its nutritional value, affordability, and adaptability. Its emergence as a popular and enduring ingredient in the food business has been established by its widespread adoption and integration into a wide range of culinary applications.

Rising Awareness for Health and Nutrition Fuels the Market Growth

Over the years, peanut butter has significantly influenced diet and health trends. Due to its adaptability and nutrient profile, peanut butter has become a basis of many healthy diets as people prioritize wellness and look for nutrient-rich options. Due to its high protein level, good fats, and necessary vitamins and minerals, peanut butter has gained popularity among people trying to eat a nutritious, well-balanced diet. Furthermore, the wide availability of peanut butter has prompted the invention of healthier substitutes, such as natural and organic types, which meet consumers' increasing need for minimally processed and additive-free options. Its cleaner ingredient labels and ethical and clear sourcing is consistent with a larger trend towards conscious eating and sustainable food production, which reinforces peanut butter's place in the changing nutritional and health landscape, driving the growth of the market.

In January 2023, after extensive customer research and expert consultation, Bengaluru-based WOW Life Science launched the first peanut butter infused with superfoods in two varieties, one that contains super seeds (sunflower, chia, pumpkin, and watermelon) and the other that has Sattu (roasted chana powder). Packed with these superfoods, the products are high in protein and essential elements including magnesium, vitamin E, and omega 3. They include no added sugar, emulsifiers, palm oil, or preservatives, and are entirely natural. Furthermore, they are sweetened using pure jaggery.

Increasing Focus on Convenience Drives the Demand for Peanut Butter

The adaptability and ease of use offered by peanut butter are major factors for the market's expansion. Its ready-to-eat (RTE) quality, which provides a quick and simple source of nourishment without the need for preparation, makes it the perfect food choice for people leading busy lives. Moreover, peanut butter is especially tempting in urban environments where time is of the essence. Its versatility goes beyond just using it as a basic bread spread, it's extensively utilized in a variety of culinary applications, from sweets and smoothies to savory foods. Additionally, peanut butter's high room temperature stability and long shelf life make it more convenient, cutting down on the amount of food waste and frequent buying.

In March 2023, Apis India launched its new range of Peanut Butter in 2 variants, creamy and crunchy, made with natural ingredients without containing any trans fats. The company claims the product to be gluten-free, and rich in antioxidants and vitamins E, B3, and B6.

Creamy Peanut Butter Holds Larger Market Share

In comparison to crunchy peanut butter, creamy peanut butter has a higher demand in the Indian market. The smooth texture, diverse applications, and easy spreadability of the product make it a preferred choice among consumers. It is used in sandwiches, smoothies, and baked goods recipes. Though people like the nutty bits in crunchy peanut butter variant, the segment of the consumers preferring it is comparatively smaller. In addition, producers are concentrating on creating unique flavours and health-conscious formulations, such as high-protein, low-sugar, and low-sodium versions, to differentiate their products from their competitors. The smooth peanut butter market is growing because of the launch of organic and natural versions, which address the growing need for healthy and sustainable food options. In October 2022, Dabur India Ltd. launched Real Health Peanut Butter in 4 variants including 100 per cent natural creamy peanut butter in 350 grams jar packaging. The product claims to be entirely natural, with no added sugar and preservatives.

Future Market Scenario (FY2025 - FY2032F)

Innovations are likely to spur the market as per the evolving tastes of consumers. Unique flavours and varieties are expected to capture niche markets and attract a wider consumer base.

As convenience is a key factor in driving the market growth, manufacturers will focus more on producing portable packaging options in the form of sachets and squeezers, to facilitate on-the-go consumption.

Online retail channels are expected to play an essential role in product distribution as consumers are drawn towards the wide variety of products offered by them providing the ease of price comparison.

Key Players Landscape and Outlook

Indian market for peanut butter is consolidated in nature. There are a few small to medium-sized local firms along with the well-known worldwide players, who define the market. Major international firms have a substantial share in the Indian market. Moreover, new firms are entering the market as consumer awareness of products rises steadily. Manufacturers are concentrating on product innovation, product introduction, production growth, and geographic penetration. To expand their product offerings to a larger consumer base, market players are experimenting with new product variations that are fortified with additional nutritional elements. With consumers becoming more aware and inclined towards convenience, companies are competing to gain a larger portion of the total market share.

In June 2023, RM Foods launched a range of premium peanut butter, Nutberry, in 3 variants: Natural Peanut Butter, Classic Peanut Butter, and Chocolate Peanut Butter. Each variant is available in creamy and crunchy textures, and in convenient pack sizes of 200 grams, 400 grams, 510 grams, and 1 kilo gram.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Brand Name
  • 4.4.2.Product Type
  • 4.4.3.Taste
  • 4.4.4.Quantity w.r.t. Price
  • 4.4.5.Price
  • 4.4.6.Packaging Type
  • 4.4.7.Shelf Life
  • 4.4.8.Health and Nutritional Benefits
  • 4.4.9.Inclination Towards Organic Products
  • 4.4.10.Promotional Offers & Discounts
  • 4.4.11.Availability and Accessibility
• 4.5.Purpose of Purchase
• 4.6.Medium of Purchase
• 4.7.Recommendations from friends/family
• 4.8.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.India Peanut Butter Market Outlook, FY2018-FY2032F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
  • 5.1.2.By Volume
• 5.2.By Product Type
  • 5.2.1.Creamy/Smooth
  • 5.2.2.Crunchy/Chunky
  • 5.2.3.Powder
• 5.3.By Packaging
  • 5.3.1.Jars
  • 5.3.2.Pouches
  • 5.3.3.Cups
• 5.4.By Pack Size
  • 5.4.1.Up to 100g
  • 5.4.2.101g - 350g
  • 5.4.3.351g - 500g
  • 5.4.4.501g - 1000g
  • 5.4.5.More than 1000g
• 5.5.By Ingredient Preferences
  • 5.5.1.Organic
  • 5.5.2.Conventional
• 5.6.By Flavor
  • 5.6.1.Flavored
  • 5.6.2.Unflavored
• 5.7.By Price Range
  • 5.7.1.Value
  • 5.7.2.Premium
• 5.8.By End-user
  • 5.8.1.Households
  • 5.8.2.Hotels/Restaurants/Cafes
  • 5.8.3.Bakeries/Cake Shops
  • 5.8.4.Others
• 5.9.By Distribution Channel
  • 5.9.1.Online Channel
  • 5.9.2.Specialty Stores
  • 5.9.3.Supermarkets/Hypermarkets
  • 5.9.4.Convenience and Departmental Stores
  • 5.9.5.Others
• 5.10.By Region
  • 5.10.1.East
  • 5.10.2.North
  • 5.10.3.West and Central
  • 5.10.4.South
• 5.11.By Company Market Share (%), FY2024

All segments will be provided for all regions covered

6.Market Mapping, FY2024

• 6.1.By Product Type
• 6.2.By Packaging
• 6.3.By Pack Size
• 6.4.By Ingredient Preferences
• 6.5.By Flavor
• 6.6.By Price Range
• 6.7.By End-user
• 6.8.By Distribution Channel
• 6.9.By Region

7.Macro Environment and Industry Structure

• 7.1.Supply Demand Analysis
• 7.2.Import Export Analysis
• 7.3.Value Chain Analysis
• 7.4.PESTEL Analysis
  • 7.4.1.Political Factors
  • 7.4.2.Economic System
  • 7.4.3.Social Implications
  • 7.4.4.Technological Advancements
  • 7.4.5.Environmental Impacts
  • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5.Porter's Five Forces Analysis
  • 7.5.1.Supplier Power
  • 7.5.2.Buyer Power
  • 7.5.3.Substitution Threat
  • 7.5.4.Threat from New Entrant
  • 7.5.5.Competitive Rivalry

8.Market Dynamics

• 8.1.Growth Drivers
• 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

• 9.1.Competition Matrix of Top Five Market Leaders
• 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4.SWOT Analysis (For Five Market Players)
• 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Players Outlook

• 12.1.Das Foodtech Pvt. Ltd. (Pintola)
  • 12.1.1.Company Details
  • 12.1.2.Key Management Personnel
  • 12.1.3.Products & Services
  • 12.1.4.Financials (As reported)
  • 12.1.5.Key Market Focus & Geographical Presence
  • 12.1.6.Recent Developments
• 12.2.Fitshit Health Solutions Private Limited (The Whole Truth)
• 12.3.Universal Corporation Ltd (DiSano)
• 12.4.Alpino Health Foods Private Limited
• 12.5.Agro Tech Foods Limited (Sundrop)
• 12.6.Dr. Oetker India Private Limited
• 12.7.Melting Pot Concepts Private Limited (AS-IT-IS Nutrition)
• 12.8.GlobalBees Brands Pvt. Ltd. (The Butternut Co.)
• 12.9.Tanvi Fitness Private Limited (MYFITNESS)
• 12.10.VRB Consumer Product Private Limited (Veeba)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us & Disclaimer