市場調査レポート
商品コード
1452485
個別化栄養市場の評価:タイプ・形態・原料・カテゴリー・用途・流通チャネル・エンドユーザー・地域別の機会および予測 (2017~2031年)Personalized Nutrition Market Assessment, By Type, By Form, By Source, By Category, By Application, By Distribution Channel, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
● お客様のご希望に応じて、既存データの加工や未掲載情報(例:国別セグメント)の追加などの対応が可能です。 詳細はお問い合わせください。
個別化栄養市場の評価:タイプ・形態・原料・カテゴリー・用途・流通チャネル・エンドユーザー・地域別の機会および予測 (2017~2031年) |
出版日: 2024年03月18日
発行: Market Xcel - Markets and Data
ページ情報: 英文 236 Pages
納期: 3~5営業日
|
世界の個別化栄養の市場規模は、2023年の143億3,000万米ドルから、2024年から2031年の予測期間中は14.67%のCAGRで推移し、2031年には428億3,000万米ドルの規模に成長すると予測されています。
適切な体重を維持したいという願望、最適な健康状態を維持しようという意識の高まり、慢性疾患を治すよりもむしろ予防しようという意識といった要因が市場を後押ししています。
AIやデータアナリティクスを利用したこうした製品の技術的進歩は、より具体的でオーダーメイドの製品開発に役立っています。予防医療のコンセプトへの注目の高まりは、健康状態を改善・管理する積極的なアプローチとして、市場の成長をさらに後押ししています。同市場では、栄養補助食品、機能性食品、機能性飲料など、数多くの製品が提供されています。
体重管理に対する意識の高まりが市場成長を牽引
体重管理は世界中で深刻な問題として浮上しています。人々は健康的な外見と体型を維持することに熱心です。意識の高まりは、個人に合わせた栄養製品の需要の急増につながっています。消費者は、一般的に代謝、遺伝、その他のライフスタイル要因に関連する自分の要求に沿った製品を求めています。ウェアラブルや健康アプリは、個人が食事摂取量を簡単に追跡できるようにするもので、最近需要が高まっています。また、この動向は、体重管理や全体的な健康増進に有益な製品を購入するという、より広範な傾向と一致しています。
市場を活性化する予防医療の動向
予防医療への顕著なシフトが、世界の個別化栄養市場の重要な促進要因となっています。人々は、特定の健康問題を発症する前に、積極的かつ予防的な対策を講じることに傾倒しています。個別化栄養製品は、このような認識から生まれたものです。栄養補助食品は、個人の特性に合わせてオーダーメイドの栄養補助食品を提供することで、人々の健康と幸福を管理します。個別化栄養製品は、慢性疾患を事前に予防するために、人々が十分な情報を得た上で食生活を選択するのを助けます。
当レポートでは、世界の個別化栄養の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。
Global personalized nutrition market was valued at USD 14.33 billion in 2023, expected to reach USD 42.83 billion in 2031, with a CAGR of 14.67% for the forecast period between 2024 and 2031. 'The market is fueled by factors such as a desire to maintain appropriate weight, increasing awareness towards maintaining optimum health, and preventing chronic diseases, rather than curing them. Considering the market drivers, the personalized nutrition market incorporates products based on factors like genetics, metabolism, lifestyles, and dietary preferences.
Technological advancements in these products with the use of artificial intelligence and data analytics help in developing more specific and tailored products. Growing focus on the preventive healthcare concept is further driving the growth of the market, acting as a proactive approach to improving and managing health conditions. Numerous products are offered by the market including dietary supplements, functional foods, and functional beverages among others. The product choices depend on the specific health goals of individuals or their nutritional deficiencies.
Being integrated into the healthcare system, the market has a vast scope for growth, as many practitioners are recommending personalized nutrition products along with patient care plans. Manufacturers are rigorously investing in the research and development of product formulations fulfilling the regulatory requirements of various regions. New product developments and evolving consumer choices are majorly driving the personalized nutrition industry. For instance, Probi launched a mental health supplement, Probi Sensia, in October 2023, aimed at addressing the cognitive function, sleep, mood and stress of the consumers. The product is a probiotic concept that improves learning and working memory along with mood and sleep. Such products targeting the general contemporary issues of individuals are the base of the market.
Rising Awareness for Weight Management to Drive the Market Growth
Weight management has emerged as a severe issue all over the world. People are keen on looking fit and keeping their bodies in shape. The growing awareness is leading to a surge in demand for personalized nutritional products. Consumers seek products that are in line with their requirements which are generally related to metabolism, genetics, and other lifestyle factors. Wearables and health apps are much in demand these days which make it easy for individuals to track their dietary intake. Also, the trend aligns with the broader trend of buying products that are beneficial for weight management and overall health improvement.
In August 2023, Germany-based Mom's Garden GmbH launched a new supplement for weight management in China. The product formulation involves botanical extracts and postbiotics that act as AMP-Activated protein kinase activators. The product acts on the metabolism of the body, reducing the body fat consequently.
Preventive Healthcare Trend Fueling the Market
Earlier, healthcare used to be reactive, which means, it was focused on treating diseases and illnesses. Nowadays, it is much more elaborative than just getting a treatment for an already existing disease. A notable shift towards preventive healthcare is posing as a significant driver of the global personalized nutrition market. People are more inclined to taking proactive and preventive measures before developing any specific health issues. Personalized nutrition products come into force with the realization. They take control of health and well-being of people by providing them with tailored dietary products, depending upon the individual characteristics. Personalized nutrition products help people make informed choices about their diet to prevent chronic diseases beforehand. In August 2023, Nutritional Research Company introduced a range of supplements, Absorbable, to provide better and improved immunity to consumers. The products contain three exclusive blends of vitamin C and D3, 1000 international units (IU) and 2000 IU, to help individuals gain optimal health.
North America Holds the Largest Market Share
North America holds a dominant position in global personalized nutrition market. The dominance is due to several prominent factors. The number of health-conscious consumers in the region is on the rise which drives the demand for customized dietary solutions. Moreover, improved and advanced healthcare facilities in the region support the adoption and growth of personalized nutrition products. Remarkable investments in research and development of these products facilitate innovative and advanced product solutions. Furthermore, several market players are contributing to the region's dominance, which includes a mix of renowned companies as well as startups.
In December 2023, Acreage Holdings, Inc. launched an innovative product, The Botanist THC-infused gummies, in New York. The product is available in natural fruit flavors and colors incorporating various cannabinoid blends. 10-pack formats are available for the gummies in three flavors, Mandarin Orange (1:1 THC:CBD), Peach Nectarine (5:1 CBD:THC), and Red Raspberry (10mg THC). This product trio claims to have organic ingredients along with balanced ratios of CBD and THC.
Products with such innovative ingredients are the reason behind the region's dominance in the market. Other forms of innovations are anticipated in the coming future, expanding the scope of the personalized nutrition industry.
Standard Supplements to be Preferred More
As compared to the disease-based supplements, which are mainly targeted at curing disease and generally contain specialized formulations, standard supplements hold the larger market share in the personalized nutrition market. These supplements have a broader scope and a vast target audience. Minerals, protein powders, and multivitamins are among the most widely used standard supplements in the market. These products offer convenience and are considered as a one-size-fits-all kind of solution by the consumers.
Disease-based supplements are a significant contributor to the clinical nutrition market but do not hold a larger share in the personalized nutrition industry. The major focus is on overall health development due to which the consumers of personalized nutrition products tend to buy standard supplements. In August 2023, Rhinofit launched a standard supplement range including amino energy formulas, pre-workout formulas, BCAAs, and other recovery formulas. The products are aimed at providing sports nutrition to consumers by helping them improve their performance, enhance their strength, and expedite their recovery. The products are made in the United States and are tested for purity by third-party.
Future Market Scenario (2024 - 2031F)
With the use of artificial intelligence and data analytics, more precise and personalized dietary supplements are expected to spur the market.
Growing consumer awareness towards maintaining optimum health displays expanding scope of the market including more products, such as personalized supplements, functional foods, and meal plans as per the needs and preferences of the consumers.
Healthcare professionals are actively integrating personalized nutrition products with the patient care plans, further enhancing the scope of the market in the future.
Key Players Landscape and Outlook
Global personalized nutrition market players play an important role in shaping the landscape of the market by bringing in innovative formulations appealing to the masses. For instance, in February 2024, Herbalife International of America Inc. launched Herbalife GLP-1 Nutrition Companion, a variety of food and supplement product combos, named Classic Product Combo and Vegan Product Combo, both aimed at providing weight loss medications to individuals. Both the combos provide adequate protein to the body that helps maintaining mean muscle mass and simultaneously providing energy and fiber to the body to boost the digestive system.
Other niche players are competing to gain the market share by launching distinguished products and creating brand loyalty. With growing use of personalized nutrition products worldwide, the market is poised for expansion.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work