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表紙：自動車向けAR/VRの世界市場の評価：タイプ別、用途別、技術別、車両タイプ別、流通チャネル別、地域別、機会、予測（2017年～2031年）
市場調査レポート
商品コード
1419587

自動車向けAR/VRの世界市場の評価：タイプ別、用途別、技術別、車両タイプ別、流通チャネル別、地域別、機会、予測（2017年～2031年）

Automotive AR and VR Market Assessment, By Type, By Application, By Technology, By Vehicle Type, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F

出版日
ページ情報
英文 244 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
自動車向けAR/VRの世界市場の評価：タイプ別、用途別、技術別、車両タイプ別、流通チャネル別、地域別、機会、予測（2017年～2031年）
出版日: 2024年02月01日
発行: Market Xcel - Markets and Data
ページ情報: 英文 244 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の自動車向けAR/VRの市場規模は、2023年の45億6,000万米ドルから2031年に106億9,000万米ドルに達し、予測期間の2024年～2031年にCAGRで11.24％の成長が見込まれています。自動車産業は、拡張現実（AR）や仮想現実（VR）などの没入型技術によって大きな影響を受けています。ARは自動車設計、試作品のテスト、従業員のトレーニングに、VRはバーチャルショールームや試乗会などのマーケティングに利用されています。多面的な用途を持つ仮想世界であるメタバースの概念は支持を集めており、自動車産業はマーケティング、販売、カスタマーサービス、製造におけるその可能性を模索しています。没入型技術は自動車産業にとって不可欠なものとなりつつあり、顧客を惹きつける革新的な方法を提供し、この部門に革命をもたらす可能性を秘めています。

例えば、オンラインカーコンフィギュレーター、3D視覚化、バーチャル試運転などの技術は、オンライン販売を強化し、自動車の調査をよりインタラクティブなものにします。例えば、MG Motor Indiaは2023年6月、チェンナイに自動車バイヤーや愛好家向けのデジタル没入型スタジオ「StudioZ」を開設しました。スタジオには、AR/VR体験、デジタルランニングファサード、ビデオウォールコンフィギュレーター、AR/VRゾーンを備えたメガビジュアライザーがあります。この没入型デジタルスタジオは、最高の技術と自動車体験を顧客に提供することを目的としています。

ARベースのヘッドアップディスプレイ

産業全体でARアプリケーションが広く採用されていることから、自動車産業は交通安全性を高めるためにこの技術を活用するようになっています。ARベースのヘッドアップディスプレイ（HUD）は、ドライバーに関連情報や警告を表示し、道路上での安全性を向上させることができます。ARはまた、自動駐車、距離と速度の支援、車線維持の喚起、ナビゲーションなどの機能で補助することもできます。ARソリューションは、ドライバーに情報への能動的なアクセスを提供し、運転中にスマートフォンやデバイス、周囲の環境に気を取られないようにします。

ARは自動車の安全機能に不可欠な要素となっています。例えば、2023年12月、Porsche Macanの電気自動車はARヘッドアップディスプレイ技術を導入しました。Porsche MacanのEVは、メーカーが述べているように「このセグメントでもっともスポーティなモデル」になると予測されています。この進歩は、自動車産業におけるARの統合の進行を反映しており、革新的な運転体験と先進技術機能への大きなシフトを意味しています。

車内エンターテインメントの快適性

自動車市場では、車内エンターテインメントと快適性が大きく成長しています。AR/VR技術は、さまざまなエンターテインメントオプションとパーソナライズされた快適性機能を提供することで、運転体験を変えつつあります。AR HUDはリアルタイムの情報をフロントガラスに直接提供し、ナビゲーションと安全性を向上させます。一方、VRアプリケーションは車内エンターテインメントに対応し、移動中に乗客にインタラクティブで魅力的な体験を提供します。バーチャルシネマから拡張された旅行情報まで、これらの技術は旅行をより楽しいものにすることを目指しています。自動車産業が乗客の体験のために変化を続ける中、AR/VRの車内エンターテインメントと快適システムへの統合は、自動車技術の未来を形作る上で極めて重要な役割を果たすことになります。例えば、2023年、MetaとBMWは、高速移動する車両におけるAR/VR体験の統合を探求するために同盟しました。このパートナーシップは、車内で過ごす時間をより生産的、社会的、娯楽的なものにすることを目的としています。MetaのAR/VR技術とBMWのセンサーデータを組み合わせることで、この研究は乗客の安定した「車内での」ゲーム、エンターテインメント、生産性体験の発展につながっています。

当レポートでは、世界の自動車向けAR/VR市場について調査分析し、市場規模と予測、市場力学、主要企業情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 品質、性能
  • 持続可能性と環境に対する影響
  • コスト
  • 規制当局の承認、安全性
  • イノベーション、技術
  • 用途との適合性
  • 統合の容易さ
  • サプライチェーン、可用性
  • ブランドの評判、信頼
  • アフターサービス、サポート

第5章 世界の自動車向けAR/VR市場の見通し（2017年～2031年）

  • 市場規模と予測
    • 金額
    • 数量
  • タイプ別
    • 拡張現実（AR）
    • 仮想現実（VR）
  • 用途別
    • 運転支援、安全性
    • 情報、エンターテインメント
    • 車両のカスタマイズ、設定
    • 自動運転システム
    • その他
  • 技術別
    • ヘッドアップディスプレイ（HUD）
    • スマートグラス
    • VRヘッドセット
    • 組み込みシステム
    • その他
  • 車両タイプ別
    • 乗用車
    • 商用車
  • 流通チャネル別
    • OEM
    • アフターマーケット
  • 地域別
    • 北米
    • 欧州
    • 南米
    • アジア太平洋
    • 中東・アフリカ
  • 市場シェア：企業別（2023年）

第6章 世界の自動車向けAR/VR市場の見通し：地域別（2017年～2031年）

  • 北米
    • 市場規模と予測
    • タイプ別
    • 用途別
    • 技術別
    • 車両タイプ別
    • 流通チャネル別
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
  • 南米
    • ブラジル
    • アルゼンチン
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • 韓国
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ

第7章 市場マッピング（2023年）

  • タイプ別
  • 用途別
  • 技術別
  • 車両タイプ別
  • 自動運転レベル別
  • 流通チャネル別
  • 地域別

第8章 マクロ環境と産業構造

  • 需給分析
  • 輸出入の分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第9章 市場力学

  • 成長促進要因
  • 成長抑制要因（課題、抑制要因）

第10章 主要企業情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益分析（2023年）
  • 合併と買収/合弁事業（該当する場合）
  • SWOT分析（市場参入企業5社）
  • 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

  • Denso Corporation.
  • Continental AG
  • WayRay AG.
  • Hyundai Motor Company
  • Jaguar Land Rover Automotive Plc
  • Microsoft Corp.
  • Nippon Seiki Co., Ltd.
  • NVIDIA Corp.
  • Panasonic Corporation
  • Volkswagen AG

第14章 戦略的推奨事項

第15章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 2. Global Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 3. Global Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 4. Global Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 5. Global Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 6. Global Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 7. Global Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 8. Global Automotive AR and VR Market Share (%), By Region, 2017-2031F
  • Figure 9. North America Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 10. North America Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 11. North America Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 12. North America Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 13. North America Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 14. North America Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 15. North America Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 16. North America Automotive AR and VR Market Share (%), By Country, 2017-2031F
  • Figure 17. United States Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 18. United States Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 19. United States Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 20. United States Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 21. United States Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 22. United States Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 23. United States Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 24. Canada Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 25. Canada Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 26. Canada Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 27. Canada Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 28. Canada Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 29. Canada Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 30. Canada Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 31. Mexico Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 32. Mexico Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 33. Mexico Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 34. Mexico Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 35. Mexico Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 36. Mexico Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 37. Mexico Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 38. Europe Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 39. Europe Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 40. Europe Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 41. Europe Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 42. Europe Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 43. Europe Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 44. Europe Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 45. Europe Automotive AR and VR Market Share (%), By Country, 2017-2031F
  • Figure 46. Germany Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 47. Germany Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 48. Germany Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 49. Germany Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 50. Germany Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 51. Germany Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 52. Germany Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 53. France Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 54. France Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 55. France Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 56. France Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 57. France Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 58. France Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 59. France Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 60. Italy Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 61. Italy Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 62. Italy Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 63. Italy Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 64. Italy Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 65. Italy Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 66. Italy Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 67. United Kingdom Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 68. United Kingdom Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 69. United Kingdom Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 70. United Kingdom Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 71. United Kingdom Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 72. United Kingdom Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 73. United Kingdom Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 74. Russia Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 75. Russia Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 76. Russia Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 77. Russia Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 78. Russia Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 79. Russia Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 80. Russia Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 81. Netherlands Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 82. Netherlands Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 83. Netherlands Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 84. Netherlands Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 85. Netherlands Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 86. Netherlands Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 87. Netherlands Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 88. Spain Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 89. Spain Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 90. Spain Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 91. Spain Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 92. Spain Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 93. Spain Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 94. Spain Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 95. Turkey Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 96. Turkey Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 97. Turkey Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 98. Turkey Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 99. Turkey Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 100. Turkey Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 101. Turkey Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 102. Poland Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 103. Poland Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 104. Poland Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 105. Poland Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 106. Poland Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 107. Poland Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 108. Poland Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 109. South America Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 110. South America Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 111. South America Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 112. South America Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 113. South America Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 114. South America Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 115. South America Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 116. South America Automotive AR and VR Market Share (%), By Country, 2017-2031F
  • Figure 117. Brazil Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 118. Brazil Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 119. Brazil Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 120. Brazil Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 121. Brazil Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 122. Brazil Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 123. Brazil Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 124. Argentina Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 125. Argentina Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 126. Argentina Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 127. Argentina Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 128. Argentina Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 129. Argentina Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 130. Argentina Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 131. Asia-Pacific Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 132. Asia-Pacific Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 133. Asia-Pacific Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 134. Asia-Pacific Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 135. Asia-Pacific Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 136. Asia-Pacific Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 137. Asia- Pacific Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 138. Asia-Pacific Automotive AR and VR Market Share (%), By Country, 2017-2031F
  • Figure 139. India Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 140. India Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 141. India Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 142. India Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 143. India Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 144. India Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 145. India Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 146. China Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 147. China Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 148. China Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 149. China Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 150. China Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 151. China Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 152. China Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 153. Japan Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 154. Japan Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 155. Japan Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 156. Japan Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 157. Japan Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 158. Japan Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 159. Japan Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 160. Australia Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 161. Australia Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 162. Australia Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 163. Australia Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 164. Australia Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 165. Australia Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 166. Australia Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 167. Vietnam Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 168. Vietnam Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 169. Vietnam Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 170. Vietnam Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 171. Vietnam Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 172. Vietnam Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 173. Vietnam Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 174. South Korea Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 175. South Korea Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 176. South Korea Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 177. South Korea Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 178. South Korea Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 179. South Korea Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 180. South Korea Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 181. Indonesia Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 182. Indonesia Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 183. Indonesia Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 184. Indonesia Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 185. Indonesia Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 186. Indonesia Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 187. Indonesia Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 188. Philippines Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 189. Philippines Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 190. Philippines Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 191. Philippines Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 192. Philippines Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 193. Philippines Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 194. Philippines Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 195. Middle East & Africa Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 196. Middle East & Africa Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 197. Middle East & Africa Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 198. Middle East & Africa Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 199. Middle East & Africa Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 200. Middle East & Africa Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 201. Middle East & Africa Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 202. Middle East & Africa Automotive AR and VR Market Share (%), By Country, 2017-2031F
  • Figure 203. Saudi Arabia Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 204. Saudi Arabia Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 205. Saudi Arabia Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 206. Saudi Arabia Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 207. Saudi Arabia Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 208. Saudi Arabia Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 209. Saudi Arabia Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 210. UAE Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 211. UAE Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 212. UAE Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 213. UAE Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 214. UAE Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 215. UAE Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 216. UAE Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 217. South Africa Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 218. South Africa Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 219. South Africa Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 220. South Africa Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 221. South Africa Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 222. South Africa Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 223. South Africa Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 224. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 225. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 226. By Technology Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 227. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 228. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 229. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX10902

Automotive AR and VR market is projected to witness a CAGR of 11.24% during the forecast period 2024-2031, growing from USD 4.56 billion in 2023 to USD 10.69 billion in 2031. The automotive industry has been significantly impacted by immersive technologies such as augmented reality (AR) and virtual reality (VR). These technologies have found diverse applications in the industry, with AR being used for car design, prototype testing, and employee training, while VR has been employed for marketing, including virtual showrooms and test drives. The metaverse concept, a virtual world with multifaceted uses, is gaining traction, and the automotive industry is exploring its potential in marketing, sales, customer service, and manufacturing. Immersive technologies are becoming vital in the automotive industry, offering innovative ways to engage customers, and holding the potential to revolutionize the sector.

For instance, technologies, including online car configurators, 3D visualizations, and virtual test drives, bolster online sales and make the car research experience more interactive. For example, In June 2023, MG Motor India opened a digital immersive studio called StudioZ in Chennai for car buyers and enthusiasts. The studio has AR and VR experience, digital running facade, video wall configurator, and mega visualizer with AR/VR zone. The immersive digital studio aims to bring the best in technology and automobile experiences to customers.

AR-Based Head-Up Displays

The widespread adoption of AR applications across industries has led the automotive industry to utilize the technology to enhance road safety. AR-based head-up displays (HUDs) can display relevant information and alerts to drivers, improving their safety on the road. AR can also assist with automated parking, distance and speed assistance, lane-keeping prompts, and navigation, among other features. AR solutions provide drivers with active access to information, making it easier to avoid distractions from their smartphones, devices, or surroundings while driving.

AR has become an essential component of car safety features. For instance, in December 2023, the Electric Porsche Macan introduced augmented reality head-up display technology. The Porsche Macan EV is anticipated to be the "sportiest model in its segment", as stated by the automaker. This advancement reflects the increasing integration of AR in the automotive industry, signifying a significant shift towards innovative driving experience and advanced technological features.

In-Vehicle Entertainment Comfort

In the automotive market, there's significant growth in elevating in-vehicle entertainment and comfort. AR and VR technologies are changing the driving experience by offering various entertainment options and personalized comfort features. AR HUDs provide real-time information directly to windshields, improving navigation and safety. On the other hand, VR applications cater to in-car entertainment, providing passengers interactive and engaging experiences during journeys. From virtual cinemas to augmented travel information, these technologies aim to make travel more enjoyable. As the automotive industry continues to make changes for passenger experience, the integration of AR and VR into in-vehicle entertainment and comfort systems is poised to play a pivotal role in shaping the future of automotive technology. For example, in 2023, Meta and BMW joined forces to explore the integration of AR and VR experiences in fast-moving vehicles. The partnership aims to make time spent in cars more productive, social, and entertaining. By combining Meta's AR and VR technology with BMW's sensor data, the research has led to the development of stable "car-locked" gaming, entertainment, and productivity experiences for passengers.

Focus on Electric and Sustainable Vehicles

A heightened focus on electric and sustainable vehicles strongly shapes the automotive AR and VR market. As the automotive industry undergoes an innovative shift towards electric mobility, AR and VR technologies play a crucial role in strengthening the driving experience for electric vehicle owners. These technologies optimize energy consumption, offer real-time data on battery performance, and provide immersive interfaces for electric vehicle users. AR and VR applications contribute to making a seamless and user-friendly transition to electric mobility, aligning with the industry's commitment to sustainability.

Growth of Virtual Showrooms

Luxury car brands and used car dealerships are adopting immersive technologies to showcase their collections remotely. Virtual showrooms allow customers to explore vehicles, step inside them, and even take virtual test drives within a virtual environment. This technology saves customers time and money by allowing them to see a VR version of the vehicle from the comfort of their homes, avoiding traveling to various dealerships. Similarly, car dealers can save overhead costs on car showrooms and demonstrations. The metaverse, or virtual reality, is revolutionizing how automakers serve their customers and is expected to have a significant impact on how motorists experience vehicles. Virtual showrooms are highly interactive and immersive environments for customers, ultimately reshaping the automotive retail experience.

Key Player Landscape and Outlook

The automotive AR and VR market is characterized by the dynamic presence of key players driving innovation in the automotive tech landscape. Companies like Microsoft Corporation and Continental AG are at the forefront, pioneering AR and VR applications in vehicles. These key players are focusing on strategic collaborations, product launches, and continuous advancements to enhance the AR and VR experiences within automobiles. The outlook for the market is optimistic, with increasing investments in research and development (R&D), aiming to bring about transformative changes in the way drivers interact with their vehicles, emphasizing safety, navigation, and overall driving experience through immersive technologies.

In November 2023, Basemark made a significant impact on the automotive AR market with its tooling and software products. The company further expanded its influence by announcing a new partnership with Luxoft, a DXC Technology company. Luxoft has joined Basemark's Rocksolid Ecosystem, a community dedicated to pioneering innovative and immersive solutions for automotive AR experiences. This partnership is expected to bring cutting-edge automotive AR solutions to the market.

For instance, in May 2022, Microsoft and Volkswagen collaborated to integrate AR glasses into moving vehicles through the HoloLens 2 project. This partnership aims to enable the use of AR technology in daily life, providing users with contextual information and 3D communication. HoloLens 2, designed for business use, offers an immersive AR experience with a wide field of view and natural interaction capabilities.

In March 2022, Porsche and the entertainment-technology start-up Holoride introduced an in-car VR experience in a moving vehicle. This innovative attraction, named Cosmic Chase, is being permanently installed at the Porsche Experience Center in Los Angeles. By integrating real-time driving data from a Porsche Cayenne, the experience provides passengers with an immersive journey through outer space, complete with synchronized sound effects and visuals. This collaboration represented a significant step in making holoride's technology accessible to a wider audience.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

  • 4.1. Quality and Performance
  • 4.2. Sustainability and Environmental Impact
  • 4.3. Cost
  • 4.4. Regulatory Approval and Safety
  • 4.5. Innovation and Technology
  • 4.6. Compatibility with Applications
  • 4.7. Ease of Integration
  • 4.8. Supply Chain and Availability
  • 4.9. Brand Reputation and Trust
  • 4.10. After-Sales Services and Support

5. Global Automotive AR and VR Market Outlook, 2017-2031F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. By Type
    • 5.2.1. Augmented Reality (AR)
    • 5.2.2. Virtual Reality (VR)
  • 5.3. By Application
    • 5.3.1. Driver Assistance and Safety
    • 5.3.2. Information and Entertainment
    • 5.3.3. Vehicle Customization and Configuration
    • 5.3.4. Autonomous Driving Systems
    • 5.3.5. Others
  • 5.4. By Technology
    • 5.4.1. Head-up Displays (HUDs)
    • 5.4.2. Smart Glasses
    • 5.4.3. VR Headsets
    • 5.4.4. Embedded Systems
    • 5.4.5. Others
  • 5.5. By Vehicle Type
    • 5.5.1. Passenger Vehicles
    • 5.5.2. Commercial Vehicles
  • 5.6. By Distribution Channel
    • 5.6.1. OEMs (Original Equipment Manufacturers)
    • 5.6.2. Aftermarket
  • 5.7. By Region
    • 5.7.1. North America
    • 5.7.2. Europe
    • 5.7.3. South America
    • 5.7.4. Asia-Pacific
    • 5.7.5. Middle East and Africa
  • 5.8. By Company Market Share (%), 2023

6. Global Automotive AR and VR Market Outlook, By Region, 2017-2031F

  • 6.1. North America*
    • 6.1.1. Market Size & Forecast
      • 6.1.1.1. By Value
      • 6.1.1.2. By Volume
    • 6.1.2. By Type
      • 6.1.2.1. Augmented Reality (AR)
      • 6.1.2.2. Virtual Reality (VR)
    • 6.1.3. By Application
      • 6.1.3.1. Driver Assistance and Safety
      • 6.1.3.2. Information and Entertainment
      • 6.1.3.3. Vehicle Customization and Configuration
      • 6.1.3.4. Autonomous Driving Systems
      • 6.1.3.5. Others
    • 6.1.4. By Technology
      • 6.1.4.1. Head-up Displays (HUDs)
      • 6.1.4.2. Smart Glasses
      • 6.1.4.3. VR Headsets
      • 6.1.4.4. Embedded Systems
      • 6.1.4.5. Others
    • 6.1.5. By Vehicle Type
      • 6.1.5.1. Passenger Vehicles
      • 6.1.5.2. Commercial Vehicles
    • 6.1.6. By Distribution Channel
      • 6.1.6.1. OEMs (Original Equipment Manufacturers)
      • 6.1.6.2. Aftermarket
    • 6.1.7. United States*
      • 6.1.7.1. Market Size & Forecast
      • 6.1.7.1.1. By Value
      • 6.1.7.1.2. By Volume
      • 6.1.7.2. By Type
      • 6.1.7.2.1. Augmented Reality (AR)
      • 6.1.7.2.2. Virtual Reality (VR)
      • 6.1.7.3. By Application
      • 6.1.7.3.1. Driver Assistance and Safety
      • 6.1.7.3.2. Information and Entertainment
      • 6.1.7.3.3. Vehicle Customization and Configuration
      • 6.1.7.3.4. Autonomous Driving Systems
      • 6.1.7.3.5. Others
      • 6.1.7.4. By Technology
      • 6.1.7.4.1. Head-up Displays (HUDs)
      • 6.1.7.4.2. Smart Glasses
      • 6.1.7.4.3. VR Headsets
      • 6.1.7.4.4. Embedded Systems
      • 6.1.7.4.5. Others
      • 6.1.7.5. By Vehicle Type
      • 6.1.7.5.1. Passenger Vehicles
      • 6.1.7.5.2. Commercial Vehicles
      • 6.1.7.6. By Distribution Channel
      • 6.1.7.6.1. OEMs (Original Equipment Manufacturers)
      • 6.1.7.6.2. Aftermarket
    • 6.1.8. Canada
    • 6.1.9. Mexico

All segments will be provided for all regions and countries covered:

  • 6.2. Europe
    • 6.2.1. Germany
    • 6.2.2. France
    • 6.2.3. Italy
    • 6.2.4. United Kingdom
    • 6.2.5. Russia
    • 6.2.6. Netherlands
    • 6.2.7. Spain
  • 6.3. South America
    • 6.3.1. Brazil
    • 6.3.2. Argentina
  • 6.4. Asia-Pacific
    • 6.4.1. India
    • 6.4.2. China
    • 6.4.3. Japan
    • 6.4.4. Australia
    • 6.4.5. South Korea
  • 6.5. Middle East & Africa
    • 6.5.1. Saudi Arabia
    • 6.5.2. UAE
    • 6.5.3. South Africa

7. Market Mapping, 2023

  • 7.1. By Type
  • 7.2. By Application
  • 7.3. By Technology
  • 7.4. By Vehicle Type
  • 7.5. By Level of Autonomous Driving
  • 7.6. By Distribution Channel
  • 7.7. By Region

8. Macro Environment and Industry Structure

  • 8.1. Supply Demand Analysis
  • 8.2. Import Export Analysis
  • 8.3. Value Chain Analysis
  • 8.4. PESTEL Analysis
    • 8.4.1. Political Factors
    • 8.4.2. Economic System
    • 8.4.3. Social Implications
    • 8.4.4. Technological Advancements
    • 8.4.5. Environmental Impacts
    • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5. Porter's Five Forces Analysis
    • 8.5.1. Supplier Power
    • 8.5.2. Buyer Power
    • 8.5.3. Substitution Threat
    • 8.5.4. Threat from New Entrant
    • 8.5.5. Competitive Rivalry

9. Market Dynamics

  • 9.1. Growth Drivers
  • 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

  • 10.1. Competition Matrix of Top Five Market Leaders
  • 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
  • 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4. SWOT Analysis (For Five Market Players)
  • 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

  • 13.1. Denso Corporation.
    • 13.1.1. Company Details
    • 13.1.2. Key Management Personnel
    • 13.1.3. Products & Services
    • 13.1.4. Financials (As reported)
    • 13.1.5. Key Market Focus & Geographical Presence
    • 13.1.6. Recent Developments
  • 13.2. Continental AG
  • 13.3. WayRay AG.
  • 13.4. Hyundai Motor Company
  • 13.5. Jaguar Land Rover Automotive Plc
  • 13.6. Microsoft Corp.
  • 13.7. Nippon Seiki Co., Ltd.
  • 13.8. NVIDIA Corp.
  • 13.9. Panasonic Corporation
  • 13.10. Volkswagen AG

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer