拡張現実自動車市場：自律走行レベル、ディスプレイ技術、機能、車種別-2025-2030年世界予測

拡張現実自動車市場の2023年の市場規模は30億6,000万米ドルで、2024年には35億5,000万米ドルに達すると予測され、CAGR 16.34％で成長し、2030年には88億5,000万米ドルに達すると予測されています。

自動車産業における拡張現実（AR）とは、運転体験を向上させるためにデジタル情報を現実の景色と統合することを指します。この融合は、安全性を高め、没入型ナビゲーションを提供し、車両診断を改善し、パーソナライズされたエンターテインメントを提供する可能性があるため、ますます必要性が高まっています。自動車におけるARの主な用途には、フロントガラスにナビゲーションや安全情報を投影するヘッドアップディスプレイ（HUD）、自動車の修理やメンテナンスガイド用のARマニュアル、AR強化ミラーなどがあります。

最終用途の範囲は、OEM、アフターマーケット・サービス、運転の安全性と経験を高めるためにこれらの技術を採用する個々の車両所有者に及ぶ。この業界の成長を促進する主な要因には、AR技術の進歩、高度な安全機能に対する需要の増加、洗練された車内体験に対する消費者の期待の高まりなどがあります。さらに、電気自動車や自律走行機能の採用が増加していることから、ユーザーとのインタラクションや機能性を充実させるためにARを標準的なサービスとして統合する機会が提供されています。

同市場における新たなビジネスチャンスとしては、他の自動車システムと統合するHUDを革新するための自動車会社とハイテク企業のコラボレーションや、強化されたナビゲーションと予測診断に焦点を当てたARソリューションなどがあります。しかし、導入コストの高さ、データプライバシーに関する懸念、ARと既存の自動車システムとの統合の複雑さといった課題が大きな障壁となっています。

イノベーションと研究は、コスト効率が高くエネルギー効率の高いARシステムの開発、よりユーザーフレンドリーなARインターフェースの改善、ユーザーデータを保護する強固なセキュリティプロトコルの作成に焦点を当てることができます。スマート交通を重視する地域や、先進的な車両技術を優先する都心部では、成長の可能性があります。車載AR市場は競合が激しく、技術進化が速いため、企業は機敏かつ先見的なアプローチが求められます。全体として、研究開発への投資、戦略的パートナーシップの形成、技術の進歩への遅れを取らないことは、有望なAR自動車市場の展望を活かそうとする企業にとって極めて重要です。

市場力学：急速に進化する拡張現実自動車市場の主要市場インサイトを公開

拡張現実自動車市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 自動車産業の拡大とコネクテッドカーへの傾斜
  • 車両と乗客の安全性に対する取り組みと注目の高まり
  • 運転体験の変革を重視する傾向の高まり
• 市場抑制要因
  • AR技術の統合にかかるコストの高さ
• 市場機会
  • 先進的な自動車用AR技術の開発と発売
  • 自動車の自動運転および運転支援技術の進化
• 市場の課題
  • 車載ARに関連するサイバーセキュリティとデータプライバシーへの懸念

ポーターの5つの力：拡張現実自動車市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：拡張現実自動車市場における外部からの影響の把握

外部マクロ環境要因は、拡張現実自動車市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析拡張現実自動車市場における競合情勢の把握

拡張現実自動車市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス拡張現実自動車市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、拡張現実自動車市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨拡張現実自動車市場における成功への道筋を描く

拡張現実自動車市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 自動車産業の拡大とコネクテッドカーへの傾向
    • 車両と乗客の安全に対する取り組みと重点の高まり
    • 運転体験の変革への重点が高まっている
  • 抑制要因
    • AR技術の統合にかかる高コスト
  • 機会
    • 先進的な自動車向けAR技術の開発と導入
    • 自動車における自動運転と運転支援技術の進化
  • 課題
    • 自動車ARに関連するサイバーセキュリティとデータプライバシーに関する懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 拡張現実自動車市場自動運転レベル別

• レベル0（自動運転なし）
• レベル1（運転支援）
• レベル2（部分的な運転自動化）
• レベル3（条件付き運転自動化）
• レベル4（高度な運転自動化）
• レベル5（完全自動運転）

第7章 拡張現実自動車市場ディスプレイテクノロジー

• アモルファス
• 有機EL
• TFT液晶

第8章 拡張現実自動車市場：機能別

• AR HUDベースのアダプティブクルーズコントロール
• AR HUDベースの車線逸脱警告
• AR HUDベースのナビゲーション

第9章 拡張現実自動車市場：車両タイプ別

• 商用車
• 乗用車

第10章 南北アメリカの拡張現実自動車市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域の拡張現実自動車市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカの拡張現実自動車市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• AUDI AG
• Bayerische Motoren Werke GmbH
• Continental AG
• DENSO Corporation
• Garmin Ltd.
• Harman International Industries, Inc.
• Hyundai Motor Company
• Infineon Technologies AG
• Jaguar Land Rover Automotive PLC
• Jasoren
• Kia Corporation
• Nippon Seiki Co., Ltd.
• Panasonic Holdings Corporation
• Pioneer Corporation
• Renesas Electronics Corporation
• Robert Bosch GmbH
• STMicroelectronics International N.V.
• TE Connectivity
• Texas Instruments Inc.
• Vection Technologies
• Visteon Corporation
• Volkswagen AG
• WayRay AG
• ZealAR

LIST OF FIGURES

• FIGURE 1. AUGMENTED REALITY AUTOMOTIVE MARKET RESEARCH PROCESS
• FIGURE 2. AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. AUGMENTED REALITY AUTOMOTIVE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. AUGMENTED REALITY AUTOMOTIVE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. AUGMENTED REALITY AUTOMOTIVE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. AUGMENTED REALITY AUTOMOTIVE MARKET DYNAMICS
• TABLE 7. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY LEVEL 0 (NO DRIVING AUTOMATION), BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY LEVEL 1 (DRIVER ASSISTANCE), BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY LEVEL 2 (PARTIAL DRIVING AUTOMATION), BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY LEVEL 3 (CONDITIONAL DRIVING AUTOMATION), BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY LEVEL 4 (HIGH DRIVING AUTOMATION), BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY LEVEL 5 (FULL DRIVING AUTOMATION), BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AMOLED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY OLED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY TFT-LCD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AR HUD BASED ADAPTIVE CRUISE CONTROL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AR HUD BASED LANE DEPARTURE WARNING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AR HUD BASED NAVIGATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COMMERCIAL VEHICLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY PASSENGER CARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 32. ARGENTINA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 33. ARGENTINA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 36. BRAZIL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 37. BRAZIL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 38. CANADA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 39. CANADA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 40. CANADA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 41. CANADA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 43. MEXICO AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 44. MEXICO AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 45. MEXICO AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 48. UNITED STATES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 49. UNITED STATES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 50. UNITED STATES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 53. ASIA-PACIFIC AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 54. ASIA-PACIFIC AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 55. ASIA-PACIFIC AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 57. AUSTRALIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 58. AUSTRALIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 59. AUSTRALIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 60. CHINA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 61. CHINA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 62. CHINA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 63. CHINA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 64. INDIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 65. INDIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 66. INDIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 67. INDIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 68. INDONESIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 69. INDONESIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 70. INDONESIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 71. INDONESIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 72. JAPAN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 73. JAPAN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 74. JAPAN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 75. JAPAN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 76. MALAYSIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 77. MALAYSIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 78. MALAYSIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 79. MALAYSIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 80. PHILIPPINES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 81. PHILIPPINES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 82. PHILIPPINES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 83. PHILIPPINES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 84. SINGAPORE AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 85. SINGAPORE AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 86. SINGAPORE AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 87. SINGAPORE AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH KOREA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH KOREA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH KOREA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 91. SOUTH KOREA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 92. TAIWAN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 93. TAIWAN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 94. TAIWAN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 95. TAIWAN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 96. THAILAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 97. THAILAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 98. THAILAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 99. THAILAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 100. VIETNAM AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 101. VIETNAM AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 102. VIETNAM AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 103. VIETNAM AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 106. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 107. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 108. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 109. DENMARK AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 110. DENMARK AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 111. DENMARK AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 112. DENMARK AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 113. EGYPT AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 114. EGYPT AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 115. EGYPT AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 116. EGYPT AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 117. FINLAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 118. FINLAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 119. FINLAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 120. FINLAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 121. FRANCE AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 122. FRANCE AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 123. FRANCE AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 124. FRANCE AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 125. GERMANY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 126. GERMANY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 127. GERMANY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 128. GERMANY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 129. ISRAEL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 130. ISRAEL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 131. ISRAEL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 132. ISRAEL AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 133. ITALY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 134. ITALY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 135. ITALY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 136. ITALY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 137. NETHERLANDS AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 138. NETHERLANDS AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 139. NETHERLANDS AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 140. NETHERLANDS AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 141. NIGERIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 142. NIGERIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 143. NIGERIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 144. NIGERIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 145. NORWAY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 146. NORWAY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 147. NORWAY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 148. NORWAY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 149. POLAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 150. POLAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 151. POLAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 152. POLAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 153. QATAR AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 154. QATAR AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 155. QATAR AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 156. QATAR AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 157. RUSSIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 158. RUSSIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 159. RUSSIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 160. RUSSIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 162. SAUDI ARABIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 163. SAUDI ARABIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 164. SAUDI ARABIA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 166. SOUTH AFRICA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 167. SOUTH AFRICA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 168. SOUTH AFRICA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 169. SPAIN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 170. SPAIN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 171. SPAIN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 172. SPAIN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 173. SWEDEN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 174. SWEDEN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 175. SWEDEN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 176. SWEDEN AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 177. SWITZERLAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 178. SWITZERLAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 179. SWITZERLAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 180. SWITZERLAND AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 181. TURKEY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 182. TURKEY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 183. TURKEY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 184. TURKEY AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 186. UNITED ARAB EMIRATES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 187. UNITED ARAB EMIRATES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 188. UNITED ARAB EMIRATES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2018-2030 (USD MILLION)
• TABLE 190. UNITED KINGDOM AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 191. UNITED KINGDOM AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 192. UNITED KINGDOM AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 193. AUGMENTED REALITY AUTOMOTIVE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 194. AUGMENTED REALITY AUTOMOTIVE MARKET, FPNV POSITIONING MATRIX, 2023

The Augmented Reality Automotive Market was valued at USD 3.06 billion in 2023, expected to reach USD 3.55 billion in 2024, and is projected to grow at a CAGR of 16.34%, to USD 8.85 billion by 2030.

Augmented Reality (AR) in the automotive industry refers to the integration of digital information with real-world views to enhance driving experiences. This blend is increasingly seen as necessary due to its potential to enhance safety, provide immersive navigation, improve vehicle diagnostics, and offer personalized entertainment. The primary applications of AR in automotive include head-up displays (HUDs) for projecting navigational and safety information onto windshields, AR manuals for vehicle repair and maintenance guides, and AR-enhanced mirrors.

The end-use scope spans OEMs, aftermarket services, and individual vehicle owners who adopt these technologies to enhance driving safety and experience. Key factors driving growth in this industry include advancements in AR technology, increasing demand for advanced safety features, and rising consumer expectations for sophisticated in-vehicle experiences. Additionally, the growing adoption of electric vehicles and autonomous driving features provides opportunities to integrate AR as a standard offering to enrich user interaction and functionality.

Emerging opportunities in the market include collaborations between automotive companies and tech firms to innovate HUDs that integrate with other automotive systems, and AR solutions focusing on enhanced navigation and predictive diagnostics. However, challenges such as high implementation costs, data privacy concerns, and the complexity of integrating AR with existing automotive systems present significant barriers.

Innovation and research can focus on developing cost-effective, energy-efficient AR systems, improving AR interfaces to be more user-friendly, and creating robust security protocols to protect user data. There's potential for growth in regions emphasizing smart transportation and in urban centers prioritizing advanced vehicular technologies. The automotive AR market is competitive and features rapid technological evolutions, indicating that companies must be agile and forward-thinking in their approach. Overall, investing in R&D, forming strategic partnerships, and keeping abreast of technological advances will be crucial for businesses looking to capitalize on the promising AR automotive market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Augmented Reality Automotive Market

The Augmented Reality Automotive Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing expansion of automobile industry and inclination toward connected cars
  • Rising initiatives and focus on vehicle and passenger safety
  • Growing emphasis on transforming driving experiences
• Market Restraints
  • High costs of integrating AR technologies
• Market Opportunities
  • Development and launch of advanced automotive AR technologies
  • Evolution of self driving and driver assistant technologies in vehicles
• Market Challenges
  • Concerns over cybersecurity and data privacy associated with automotive AR

Porter's Five Forces: A Strategic Tool for Navigating the Augmented Reality Automotive Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Augmented Reality Automotive Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Augmented Reality Automotive Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Augmented Reality Automotive Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Augmented Reality Automotive Market

A detailed market share analysis in the Augmented Reality Automotive Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Augmented Reality Automotive Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Augmented Reality Automotive Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Augmented Reality Automotive Market

A strategic analysis of the Augmented Reality Automotive Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Augmented Reality Automotive Market, highlighting leading vendors and their innovative profiles. These include AUDI AG, Bayerische Motoren Werke GmbH, Continental AG, DENSO Corporation, Garmin Ltd., Harman International Industries, Inc., Hyundai Motor Company, Infineon Technologies AG, Jaguar Land Rover Automotive PLC, Jasoren, Kia Corporation, Nippon Seiki Co., Ltd., Panasonic Holdings Corporation, Pioneer Corporation, Renesas Electronics Corporation, Robert Bosch GmbH, STMicroelectronics International N.V., TE Connectivity, Texas Instruments Inc., Vection Technologies, Visteon Corporation, Volkswagen AG, WayRay AG, and ZealAR.

Market Segmentation & Coverage

This research report categorizes the Augmented Reality Automotive Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Autonomous Driving Level, market is studied across Level 0 (No Driving Automation), Level 1 (Driver Assistance), Level 2 (Partial Driving Automation), Level 3 (Conditional Driving Automation), Level 4 (High Driving Automation), and Level 5 (Full Driving Automation).
• Based on Display Technology, market is studied across AMOLED, OLED, and TFT-LCD.
• Based on Function, market is studied across AR HUD Based Adaptive Cruise Control, AR HUD Based Lane Departure Warning, and AR HUD Based Navigation.
• Based on Vehicle Type, market is studied across Commercial Vehicles and Passenger Cars.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing expansion of automobile industry and inclination toward connected cars
    • 5.1.1.2. Rising initiatives and focus on vehicle and passenger safety
    • 5.1.1.3. Growing emphasis on transforming driving experiences
  • 5.1.2. Restraints
    • 5.1.2.1. High costs of integrating AR technologies
  • 5.1.3. Opportunities
    • 5.1.3.1. Development and launch of advanced automotive AR technologies
    • 5.1.3.2. Evolution of self driving and driver assistant technologies in vehicles
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns over cybersecurity and data privacy associated with automotive AR
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Augmented Reality Automotive Market, by Autonomous Driving Level

• 6.1. Introduction
• 6.2. Level 0 (No Driving Automation)
• 6.3. Level 1 (Driver Assistance)
• 6.4. Level 2 (Partial Driving Automation)
• 6.5. Level 3 (Conditional Driving Automation)
• 6.6. Level 4 (High Driving Automation)
• 6.7. Level 5 (Full Driving Automation)

7. Augmented Reality Automotive Market, by Display Technology

• 7.1. Introduction
• 7.2. AMOLED
• 7.3. OLED
• 7.4. TFT-LCD

8. Augmented Reality Automotive Market, by Function

• 8.1. Introduction
• 8.2. AR HUD Based Adaptive Cruise Control
• 8.3. AR HUD Based Lane Departure Warning
• 8.4. AR HUD Based Navigation

9. Augmented Reality Automotive Market, by Vehicle Type

• 9.1. Introduction
• 9.2. Commercial Vehicles
• 9.3. Passenger Cars

10. Americas Augmented Reality Automotive Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Augmented Reality Automotive Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Augmented Reality Automotive Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AUDI AG
• 2. Bayerische Motoren Werke GmbH
• 3. Continental AG
• 4. DENSO Corporation
• 5. Garmin Ltd.
• 6. Harman International Industries, Inc.
• 7. Hyundai Motor Company
• 8. Infineon Technologies AG
• 9. Jaguar Land Rover Automotive PLC
• 10. Jasoren
• 11. Kia Corporation
• 12. Nippon Seiki Co., Ltd.
• 13. Panasonic Holdings Corporation
• 14. Pioneer Corporation
• 15. Renesas Electronics Corporation
• 16. Robert Bosch GmbH
• 17. STMicroelectronics International N.V.
• 18. TE Connectivity
• 19. Texas Instruments Inc.
• 20. Vection Technologies
• 21. Visteon Corporation
• 22. Volkswagen AG
• 23. WayRay AG
• 24. ZealAR