自動車における拡張現実の市場規模、シェア、動向分析レポート：機能別、センサー技術別、ディスプレイ技術別、推進力別、自律走行レベル別、車種別、地域別、セグメント予測、2024年～2030年

自動車における拡張現実市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、自動車における拡張現実の世界市場規模は、2024年から2030年にかけてCAGR 41.2%で成長し、2030年には1,224億米ドルに達すると予測されています。

拡張現実（AR）技術により、エンジニアや設計者は実環境で仮想プロトタイプを評価・視覚化できるようになり、物理的な生産を開始する前に部品の適合性、形状、機能性を評価しやすくなります。この機能により、開発時間を短縮し、物理的なプロトタイプの必要性を減らすことで、設計の改善、迅速な反復、コスト削減が可能になります。AR技術は、デジタルオーバーレイや指示によって作業者にリアルタイムのガイダンスや支援を提供することで、生産工程を合理化します。このアプローチにより、従来の紙ベースのマニュアルが不要になり、エラーが最小限に抑えられ、生産性が向上します。

ARは、バーチャルショールームで自動車を視覚化し、機能をカスタマイズし、さらにはバーチャル試乗を可能にすることで、顧客と自動車製品との関わり方を変えます。この没入型体験により、顧客は十分な情報を得た上で購入の決断を下し、購買体験を向上させ、顧客満足度を高め、最終的に売上を促進することができます。

さらに、ARをスマートフォンやウェアラブルデバイスと統合することで、 促進要因の接続性と利便性が向上します。シームレスな統合により、 促進要因はモバイル機器からARベースのナビゲーション、インフォテインメント、車両制御機能に直接アクセスできるようになり、必要不可欠な情報やサービスに外出先からアクセスできるようになります。

自動車用拡張現実市場レポート・ハイライト

• 標準機能付き拡張現実ヘッドアップディスプレイ（HUD）が2023年の市場シェアの47.1%を占める。ARベースのHUDは、車線逸脱警告システム、死角検出、歩行者検出、ナビゲーション指標などの高度な安全機能を提供します。これらの機能は、 促進要因の視界に直接リアルタイム情報を提供し、注意散漫を減らし、集中力を高めることで、 促進要因の安全を確保するために極めて重要です。
• 2023年には、センサー・フュージョン技術分野が最大のシェアを占めました。センサーフュージョン技術は、レーダー、LiDAR、CMOSなどの様々なセンサーからのデータを統合し、個々のセンサーよりも高い精度をもたらします。この精度は車載用ARデバイスにとって極めて重要であり、ADAS（先進運転支援システム）やその他のAR機能向けに正確で信頼性の高いデータを確保するためのセンサーフュージョン技術に対する需要を牽引しています。
• TFT-LCD（薄膜トランジスタ液晶ディスプレイ）技術は、2023年に最大の市場シェアを占めました。自動車のTFT-LCDディスプレイは、バック駐車の支援、衝突警告の提供、スマートフォンを使用しないルートナビゲーションなどで 促進要因を支援します。こうしたARの進歩は自動車の安全性向上につながり、間接的に市場の成長を高める。
• バッテリー電気自動車推進セグメントは、2023年に最大の収益シェアを占めました。電気自動車にARを組み込むことで、バッテリー残量や速度などの重要な情報をフロントガラスに表示し、注意散漫を防ぐことができます。
• 自律走行セグメントは2023年に最大の収益シェアを占めました。自律走行車にARを統合することで、運転と安全体験が強化され、 促進要因はエンターテイメントを同時に見ることができます。
• 商用車タイプセグメントは予測期間中に大きく成長する見込みです。ARは、駐車支援、重量物管理、周囲が見えない場合の支援に商用車で使用されます。
• 2023年2月、トヨタは米国で、ヤフーと共同で開発したトヨタ・クラウン・モデルの拡張現実（AR）体験を開始しました。ユーザーはQRコードをスキャンすることで、このAR体験にアクセスできます。ユーザーは、携帯電話のカメラを通して、新車の3D表現を周囲に重ねて見ることができます。バーチャル・カーを回転させたり、色を変えたり、ズームインしたり、バーチャル試乗をしたりすることができます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 自動車における拡張現実市場の変数、動向、範囲

• 市場イントロダクション/系統展望
• 市場規模と成長見通し
• 業界バリューチェーン分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 業界の機会
  • 業界の課題
• 自動車市場分析ツールにおける拡張現実
  • ポーターの分析
  • PESTEL分析

第4章 自動車における拡張現実市場：機能推定・動向分析

• セグメントダッシュボード
• 自動車における拡張現実市場：機能変動分析、2023年および2030年

第5章 自動車における拡張現実市場：センサー技術の規模の推定・動向分析

• セグメントダッシュボード
• 自動車における拡張現実市場：センサー技術の規模変動分析、2023年および2030年

第6章 自動車における拡張現実市場：ディスプレイ技術の推定・動向分析

• セグメントダッシュボード
• 自動車における拡張現実市場：ディスプレイ技術変動分析、2023年および2030年

第7章 自動車における拡張現実市場：推進力の推定・動向分析

• セグメントダッシュボード
• 自動車における拡張現実市場：推進力変動分析、2023年および2030年

第8章 自動車における拡張現実市場：自律走行レベルの推定・動向分析

• セグメントダッシュボード
• 自動車における拡張現実市場：自律走行レベル変動分析、2023年および2030年

第9章 自動車における拡張現実市場：車種の推定・動向分析

• セグメントダッシュボード
• 自動車における拡張現実市場：車種変動分析、2023年および2030年

第10章 自動車における拡張現実市場：地域推定・動向分析

• 自動車における拡張現実市場のシェア、地域別、2023年および2030年
• 北米
  • 北米の自動車市場推計・予測、2018年～2030年
  • 米国
  • カナダ
• 欧州
  • 欧州の自動車市場推計・予測、2018年～2030年
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
• アジア太平洋
  • アジア太平洋の自動車市場推計・予測、2018年～2030年
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア
• ラテンアメリカ
  • ラテンアメリカの自動車市場推計・予測、2018年～2030年
  • ブラジル
• 中東およびアフリカ
  • 中東およびアフリカの自動車市場推計・予測、2018年～2030年
  • 南アフリカ
  • アラブ首長国連邦

第11章 競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 企業の市場ポジショニング
• 企業ヒートマップ分析
• 戦略マッピング
  • 拡大
  • 合併と買収
  • パートナーシップとコラボレーション
  • 新製品の発売
  • 研究開発
• 企業プロファイル
  • Bosch Gmbh
  • Continental AG
  • Denso Corporation
  • Magic Leap
  • Mapbox
  • Novac Technology Solutions
  • Panasonic Connect
  • Visteon Corporation
  • Wayray AG
  • Texas Instruments Incorporated

List of Tables

• Table 1 List of Abbreviations
• Table 2 Global Augmented Reality in Automotive Market, 2018 - 2030 (USD Million)
• Table 3 Global Augmented Reality in Automotive market, by Function, 2018 - 2030 (USD Million)
• Table 4 Global Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 5 Global Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 6 Global Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 7 Global Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 8 Global Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 9 Global Augmented Reality in Automotive Market, by Region, 2018 - 2030 (USD Million)
• Table 10 North America Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 11 North America Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 12 North America Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 13 North America Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 14 North America Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 15 North America Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 16 North America Augmented Reality in Automotive Market, by Region, 2018 - 2030 (USD Million)
• Table 17 U.S. Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 18 U.S. Augmented Reality in Automotive Market, By Sensor Technology, 2018 - 2030 (USD Million)
• Table 19 U.S. Augmented Reality in Automotive Market, By Display Technology, 2018 - 2030 (USD Million)
• Table 20 U.S. Augmented Reality in Automotive Market, By Propulsion, 2018 - 2030 (USD Million)
• Table 21 U.S. Augmented Reality in Automotive Market, By Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 22 U.S. Augmented Reality in Automotive Market, By Vehicle Type, 2018 - 2030 (USD Million)
• Table 23 Canada Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 24 Canada Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 25 Canada Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 26 Canada Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 27 Canada Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 28 Canada Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 29 Europe Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 30 Europe Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 31 Europe Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 32 Europe Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 33 Europe Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 34 Europe Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 35 Europe Augmented Reality in Automotive Market, by Region, 2018 - 2030 (USD Million)
• Table 36 Germany Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 37 Germany Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 38 Germany Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 39 Germany Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 40 Germany Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 41 Germany Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 42 UK Augmented Reality in Automotive Market, By Function, 2018 - 2030 (USD Million)
• Table 43 UK Augmented Reality in Automotive Market, By Sensor Technology, 2018 - 2030 (USD Million)
• Table 44 UK Augmented Reality in Automotive Market, By Display Technology, 2018 - 2030 (USD Million)
• Table 45 UK Augmented Reality in Automotive Market, By Propulsion, 2018 - 2030 (USD Million)
• Table 46 UK Augmented Reality in Automotive Market, By Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 47 UK Augmented Reality in Automotive Market, By Vehicle Type, 2018 - 2030 (USD Million)
• Table 48 France Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 49 France Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 50 France Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 51 France Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 52 France Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 53 France Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 54 Italy Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 55 Italy Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 56 Italy Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 57 Italy Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 58 Italy Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 59 Italy Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 60 Spain Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 61 Spain Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 62 Spain Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 63 Spain Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 64 Spain Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 65 Spain Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 66 Asia Pacific Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 67 Asia Pacific Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 68 Asia Pacific Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 69 Asia Pacific Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 70 Asia Pacific Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 71 Asia Pacific Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 72 Asia Pacific Augmented Reality in Automotive Market, by Region, 2018 - 2030 (USD Million)
• Table 73 China Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 74 China Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 75 China Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 76 China Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 77 China Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 78 China Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 79 Japan Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 80 Japan Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 81 Japan Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 82 Japan Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 83 Japan Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 84 Japan Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 85 India Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 86 India Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 87 India Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 88 India Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 89 India Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 90 India Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 91 South Korea Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 92 South Korea Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 93 South Korea Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 94 South Korea Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 95 South Korea Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 96 South Korea Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 97 Australia Augmented Reality in Automotive Market, by function, 2018 - 2030 (USD Million)
• Table 98 Australia Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 99 Australia Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 100 Australia Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 101 Australia Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 102 Australia Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 103 Latin America Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 104 Latin America Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 105 Latin America Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 106 Latin America Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 107 Latin America Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 108 Latin America Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 109 Latin America Augmented Reality in Automotive Market, by Region, 2018 - 2030 (USD Million)
• Table 110 Brazil Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 111 Brazil Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 112 Brazil Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 113 Brazil Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 114 Brazil Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 115 Brazil Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 116 MEA Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 117 MEA Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 118 MEA Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 119 MEA Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 120 MEA Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 121 MEA Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 122 MEA Augmented Reality in Automotive Market, by Region, 2018 - 2030 (USD Million)
• Table 123 UAE Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 124 UAE Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 125 UAE Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 126 UAE Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 127 UAE Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 128 UAE Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)
• Table 129 South Africa Augmented Reality in Automotive Market, by Function, 2018 - 2030 (USD Million)
• Table 130 South Africa Augmented Reality in Automotive Market, by Sensor Technology, 2018 - 2030 (USD Million)
• Table 131 South Africa Augmented Reality in Automotive Market, by Display Technology, 2018 - 2030 (USD Million)
• Table 132 South Africa Augmented Reality in Automotive Market, by Propulsion, 2018 - 2030 (USD Million)
• Table 133 South Africa Augmented Reality in Automotive Market, by Level of Autonomous Driving, 2018 - 2030 (USD Million)
• Table 134 South Africa Augmented Reality in Automotive Market, by Vehicle Type, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Market Research Process
• Fig. 2 Augmented Reality in Automotive Market Segmentation
• Fig. 3 Augmented Reality in Automotive Market Technology Landscape
• Fig. 4 Information Procurement
• Fig. 5 Data Analysis Models
• Fig. 6 Market Formulation and Validation
• Fig. 7 Data Validating & Publishing
• Fig. 8 Market Snapshot
• Fig. 9 Segment Snapshot (1/2)
• Fig. 10 Segment Snapshot (2/2)
• Fig. 11 Competitive Landscape Snapshot
• Fig. 12 Parent Market Outlook
• Fig. 13 Augmented Reality in Automotive Market: Industry Value Chain Analysis
• Fig. 14 Augmented Reality in Automotive Market: Market Dynamics
• Fig. 15 Augmented Reality in Automotive Market: PORTER's Analysis
• Fig. 16 Augmented Reality in Automotive Market: PESTEL Analysis
• Fig. 17 Augmented Reality in Automotive Market: Function Movement Analysis
• Fig. 18 Augmented Reality in Automotive Market: Function Outlook and Key Takeaways
• Fig. 19 AR HUD With Standard Functions Estimates and Forecast, 2018 - 2030
• Fig. 20 AR HUD Based Navigation Estimates and Forecast, 2018 - 2030
• Fig. 21 AR HUD Based Adaptive Cruise Control Estimates and Forecast, 2018 - 2030
• Fig. 22 AR HUD Based Lane Departure Warning Estimates and Forecast, 2018 - 2030
• Fig. 23 Augmented Reality in Automotive Market: Sensor Technology Movement Analysis
• Fig. 24 Augmented Reality in Automotive Market: Sensor Technology Outlook and Key Takeaways
• Fig. 25 Radar Market Estimates and Forecasts, 2018 - 2030
• Fig. 26 Lidar Market Estimates and Forecasts, 2018 - 2030
• Fig. 27 Image Sensor Market Estimates and Forecasts, 2018 - 2030
• Fig. 28 Sensor Fusion Market Estimates and Forecasts, 2018 - 2030
• Fig. 29 Augmented Reality in Automotive Market: Display Technology Movement Analysis
• Fig. 30 Augmented Reality in Automotive Market: Display Technology Outlook and Key Takeaways
• Fig. 31 TFT-LCD Market Estimates and Forecasts, 2018 - 2030
• Fig. 32 Others Display Technology Estimates and Forecasts, 2018 - 2030
• Fig. 33 Augmented Reality in Automotive Market: Propulsion Movement Analysis
• Fig. 34 Augmented Reality in Automotive Market: Propulsion Outlook and Key Takeaways
• Fig. 35 Battery Electric Vehicle Market Estimates and Forecasts, 2018 - 2030
• Fig. 36 Others Display Technology Estimates and Forecasts, 2018 - 2030
• Fig. 37 Augmented Reality in Automotive Market: Level of Autonomous Driving Movement Analysis
• Fig. 38 Augmented Reality in Automotive Market: Level of Autonomous Driving Outlook and Key Takeaways
• Fig. 39 Non-Autonomous Market Estimates and Forecasts, 2018 - 2030
• Fig. 40 Autonomous Estimates and Forecasts, 2018 - 2030
• Fig. 41 Augmented Reality in Automotive Market: Vehicle Type movement Analysis
• Fig. 42 Augmented Reality in Automotive market: Vehicle Type outlook and key takeaways
• Fig. 43 Passenger Cars market estimates and forecasts, 2018 - 2030
• Fig. 44 Commercial Vehicles market estimates and forecasts, 2018 - 2030
• Fig. 45 Global Augmented Reality in Automotive market: Regional movement analysis
• Fig. 46 Global Augmented Reality in Automotive market: Regional outlook and key takeaways
• Fig. 47 North America Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 48 U.S. Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 49 Canada Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 50 Europe Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 51 Germany Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 52 UK Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 53 France Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 54 Italy Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 55 Spain Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 56 Asia Pacific Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 57 China Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 58 India Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 59 Japan Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 60 South Korea Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 61 Australia Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 62 Latin America Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 63 Brazil Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 64 Middle East and Africa Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 65 South Africa Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 66 UAE Augmented Reality in Automotive market estimates and forecasts, 2018 - 2030
• Fig. 67 Key Company Categorization
• Fig. 68 Company Market Positioning
• Fig. 69 Strategic Framework

Augmented Reality In Automotive Market Growth & Trends:

The global augmented reality in automotive market size is anticipated to reach USD 122.40 billion by 2030, growing at a CAGR of 41.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. Augmented reality technology enables engineers and designers to evaluate and visualize virtual prototypes in real-world environments, facilitating the assessment of fit, form, and functionality of components before physical production begins. This capability allows for design improvements, rapid repetitions, and cost savings by reducing development time and the need for physical prototypes. AR technology streamlines production processes by providing real-time guidance and assistance to workers through digital overlays and instructions. This approach eliminates the need for traditional paper-based manuals, minimizes errors, and enhances productivity.

AR transforms customers' engagement with automotive products by allowing them to visualize vehicles in virtual showrooms, customize features, and even take virtual test drives. This immersive experience empowers customers to make informed purchasing decisions, enhances the buying experience, increases customer satisfaction, and ultimately drives sales.

Additionally, integrating AR with smartphones and wearable devices enhances connectivity and convenience for drivers. Seamless integration allows drivers to access AR-based navigation, infotainment, and vehicle control features directly from their mobile devices, providing on-the-go access to essential information and services.

Augmented Reality In Automotive Market Report Highlights:

• Augmented Reality Head-Up Display (HUD) with standard function accounted for 47.1% of the market share in 2023. AR-based HUDs offer advanced safety features such as lane departure warning systems, blind spot detection, pedestrian detection, and navigation metrics. These features are crucial for ensuring driver safety by providing real-time information directly in the driver's field of view, reducing distractions, and enhancing focus.
• The sensor fusion technology segment held the largest share in 2023. Sensor fusion technology merges data from various sensors, such as radar, LiDAR, and CMOS, resulting in higher accuracy than individual sensors. This accuracy is crucial for AR devices in automotive applications, driving the demand for sensor fusion technology to ensure precise and reliable data for advanced driver assistance systems and other AR functionalities.
• The TFT-LCD (Thin-Film Transistor Liquid Crystal Display) technology held the largest market share in 2023. TFT-LCD displays in automobiles aid drivers by assisting in reverse parking, providing collision alerts, and navigating routes without using smartphones. These advancements in AR lead to improvements in vehicle safety and indirectly increase the market's growth.
• The battery electric vehicle propulsion segment held the largest revenue share in 2023. Integrating AR in electric vehicles provides critical information such as battery levels and speed on windshields, which will prevent distraction.
• The autonomous driving segment held the largest revenue share in 2023. Integrating AR in autonomous vehicles enhances the driving and safety experience and lets drivers watch entertainment simultaneously.
• The commercial vehicle type segment is expected to grow significantly over the forecast period. AR is used in commercial vehicles for parking assistance, heavy load management, and assistance where the surroundings are invisible.
• In February 2023, Toyota launched an augmented reality (AR) experience for its Toyota Crown model in the U.S., developed in collaboration with Yahoo. Users can access this AR experience by scanning a QR code. Users view a 3D representation of the new car overlaid onto their surroundings through their phone's camera. It allows them to interact with the virtual car by rotating it, altering its color, zooming in, and even taking it for a virtual test drive.

Table of Contents

Chapter 1. Methodology And Scope

• 1.1. Market Segmentation & Scope
• 1.2. Segment Definitions
  • 1.2.1. Function
  • 1.2.2. Sensor Technology
  • 1.2.3. Display Technology
  • 1.2.4. Propulsion
  • 1.2.5. Level of Autonomous Driving
  • 1.2.6. Vehicle Type
  • 1.2.7. Regional Scope
  • 1.2.8. Estimates and Forecasts Timeline
• 1.3. Information Procurement
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
  • 2.2.1. Function Outlook
  • 2.2.2. Sensor Technology Outlook
  • 2.2.3. Display Technology Outlook
  • 2.2.4. Propulsion Outlook
  • 2.2.5. Level of Autonomous Driving Outlook
  • 2.2.6. Vehicle Type Outlook
  • 2.2.7. Regional Outlook
• 2.3. Competitive Insights

Chapter 3. Augmented Reality in Automotive Market Variables, Trends & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Market Size and Growth Prospects (USD Billion)
• 3.3. Industry Value Chain Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
    • 3.4.1.1. Integrating AR in Vehicles Enhance Driving Experience
    • 3.4.1.2. AR Assistance Aids Technicians Improve Efficiency, Reduce Maintenance, and Repair Errors
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Industry Opportunities
  • 3.4.4. Industry Challenges
• 3.5. Augmented Reality in Automotive Market Analysis Tools
  • 3.5.1. Porter's Analysis
    • 3.5.1.1. Bargaining Power of the Suppliers
    • 3.5.1.2. Bargaining Power of the Buyers
    • 3.5.1.3. Threats of Substitution
    • 3.5.1.4. Threats From New Entrants
    • 3.5.1.5. Competitive Rivalry
  • 3.5.2. PESTEL Analysis
    • 3.5.2.1. Political Landscape
    • 3.5.2.2. Economic Landscape
    • 3.5.2.3. Social Landscape
    • 3.5.2.4. Technological Landscape
    • 3.5.2.5. Environmental Landscape
    • 3.5.2.6. Legal Landscape

Chapter 4. Augmented Reality in Automotive Market: Function Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Augmented Reality in Automotive Market: Function Movement Analysis, USD Million, 2023 & 2030
  • 4.2.1. AR HUD With Standard Functions
    • 4.2.1.1. AR HUD With Standard Functions Market Estimates and Forecasts 2018 To 2030 (USD Million)
  • 4.2.2. AR HUD Based Navigation
    • 4.2.2.1. AR HUD Based Navigation Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 4.2.3. AR HUD Based Adaptive Cruise Control
    • 4.2.3.1. AR HUD Based Adaptive Cruise Control Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 4.2.4. AR HUD Based Lane Departure Warning
    • 4.2.4.1. AR HUD Based Lane Departure Warning Market Estimates and Forecasts 2018 to 2030 (USD Million)

Chapter 5. Augmented Reality in Automotive Market: Sensor Technology Size Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Augmented Reality in Automotive Market: Sensor Technology Size Movement Analysis, USD Million, 2023 & 2030
  • 5.2.1. Radar
    • 5.2.1.1. Radar Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 5.2.2. Lidar
    • 5.2.2.1. Lidar Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 5.2.3. Image Sensor
    • 5.2.3.1. Image Sensor Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 5.2.4. Sensor Fusion
    • 5.2.4.1. Sensor Fusion Market Estimates and Forecasts 2018 to 2030 (USD Million)

Chapter 6. Augmented Reality in Automotive Market: Display Technology Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Augmented Reality in Automotive Market: Display Technology Movement Analysis, USD Million, 2023 & 2030
  • 6.2.1. TFT-LCD
    • 6.2.1.1. TFT-LCD Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 6.2.2. Others Display Technology
    • 6.2.2.1. Others Display Technology Market Estimates and Forecasts 2018 to 2030 (USD Million)

Chapter 7. Augmented Reality in Automotive Market: Propulsion Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Augmented Reality in Automotive Market: Propulsion Movement Analysis, USD Million, 2023 & 2030
  • 7.2.1. Battery Electric Vehicle
    • 7.2.1.1. Battery Electric Vehicle Market Estimates and Forecasts 2018 To 2030 (USD Million)
  • 7.2.2. Others
    • 7.2.2.1. Others Market Estimates and Forecasts 2018 To 2030 (USD Million)

Chapter 8. Augmented Reality in Automotive Market: Level of Autonomous Driving Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. Augmented Reality in Automotive Market: Level of Autonomous Driving Movement Analysis, USD Million, 2023 & 2030
  • 8.2.1. Non-Autonomous
    • 8.2.1.1. Non-Autonomous Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 8.2.2. Autonomous
    • 8.2.2.1. Autonomous Market Estimates and Forecasts 2018 to 2030 (USD Million)

Chapter 9. Augmented Reality in Automotive Market: Vehicle Type Estimates & Trend Analysis

• 9.1. Segment Dashboard
• 9.2. Augmented Reality in Automotive Market: Vehicle Type Movement Analysis, USD Million, 2023 & 2030
  • 9.2.1. Passenger Cars
    • 9.2.1.1. Passenger Cars Market Estimates and Forecasts 2018 To 2030 (USD Million)
  • 9.2.2. Commercial Vehicles
    • 9.2.2.1. Commercial Vehicles Estimates and Forecasts 2018 To 2030 (USD Million)

Chapter 10. Augmented Reality In Automotive Market: Regional Estimates & Trend Analysis

• 10.1. Augmented Reality in Automotive Market Share, By Region, 2023 & 2030 USD Million
• 10.2. North America
  • 10.2.1. North America Augmented Reality in Automotive Market Estimates and Forecasts, 2018 to 2030 (USD Billion)
  • 10.2.2. U.S.
    • 10.2.2.1. U.S. Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 10.2.3. Canada
    • 10.2.3.1. Canada Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
• 10.3. Europe
  • 10.3.1. Europe Augmented Reality in Automotive Market Estimates and Forecasts, 2018 to 2030 (USD Billion)
  • 10.3.2. Germany
    • 10.3.2.1. Germany Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 10.3.3. UK
    • 10.3.3.1. UK Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 10.3.4. France
    • 10.3.4.1. France Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 10.3.5. Italy
    • 10.3.5.1. Italy Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 10.3.6. Spain
    • 10.3.6.1. Spain Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
• 10.4. Asia Pacific
  • 10.4.1. Asia Pacific Augmented Reality in Automotive Market Estimates and Forecasts, 2018 to 2030 (USD Billion)
  • 10.4.2. China
    • 10.4.2.1. China Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 10.4.3. India
    • 10.4.3.1. India Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 10.4.4. Japan
    • 10.4.4.1. Japan Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 10.4.5. South Korea
    • 10.4.5.1. South Korea Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 10.4.6. Australia
    • 10.4.6.1. Australia Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
• 10.5. Latin America
  • 10.5.1. Latin America Augmented Reality in Automotive Market Estimates and Forecasts, 2018 to 2030 (USD Billion)
  • 10.5.2. Brazil
    • 10.5.2.1. Brazil Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
• 10.6. Middle East and Africa
  • 10.6.1. Middle East and Africa Augmented Reality in Automotive Market Estimates and Forecasts, 2018 to 2030 (USD Billion)
  • 10.6.2. South Africa
    • 10.6.2.1. South Africa Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)
  • 10.6.3. UAE
    • 10.6.3.1. UAE Augmented Reality in Automotive Market Estimates and Forecasts 2018 to 2030 (USD Million)

Chapter 11. Competitive Landscape

• 11.1. Recent Developments & Impact Analysis, by Key Market Participants
• 11.2. Company Categorization
• 11.3. Company Market Positioning
• 11.4. Company Heat Map Analysis
• 11.5. Strategy Mapping
  • 11.5.1. Expansion
  • 11.5.2. Mergers & Acquisition
  • 11.5.3. Partnerships & Collaborations
  • 11.5.4. New Product Launches
  • 11.5.5. Research and Development
• 11.6. Company Profiles
  • 11.6.1 Bosch Gmbh
    • 11.6.1.1. Company Overview
    • 11.6.1.2. Financial Performance
    • 11.6.1.3. Product Benchmarking
    • 11.6.1.4. Strategic Initiatives
  • 11.6.2. Continental AG
    • 11.6.2.1. Company Overview
    • 11.6.2.2. Financial Performance
    • 11.6.2.3. Product Benchmarking
    • 11.6.2.4. Strategic Initiatives
  • 11.6.3. Denso Corporation
    • 11.6.3.1. Company Overview
    • 11.6.3.2. Financial Performance
    • 11.6.3.3. Product Benchmarking
    • 11.6.3.4. Strategic Initiatives
  • 11.6.4. Magic Leap
    • 11.6.4.1. Company Overview
    • 11.6.4.2. Financial Performance
    • 11.6.4.3. Product Benchmarking
    • 11.6.4.4. Strategic Initiatives
  • 11.6.5. Mapbox
    • 11.6.5.1. Company Overview
    • 11.6.5.2. Financial Performance
    • 11.6.5.3. Product Benchmarking
    • 11.6.5.4. Strategic Initiatives
  • 11.6.6. Novac Technology Solutions
    • 11.6.6.1. Company Overview
    • 11.6.6.2. Financial Performance
    • 11.6.6.3. Product Benchmarking
    • 11.6.6.4. Strategic Initiatives
  • 11.6.7. Panasonic Connect
    • 11.6.7.1. Company Overview
    • 11.6.7.2. Financial Performance
    • 11.6.7.3. Product Benchmarking
    • 11.6.7.4. Strategic Initiatives
  • 11.6.8. Visteon Corporation
    • 11.6.8.1. Company Overview
    • 11.6.8.2. Financial Performance
    • 11.6.8.3. Product Benchmarking
    • 11.6.8.4. Strategic Initiatives
  • 11.6.9. Wayray AG
    • 11.6.9.1. Company Overview
    • 11.6.9.2. Financial Performance
    • 11.6.9.3. Product Benchmarking
    • 11.6.9.4. Strategic Initiatives
  • 11.6.10. Texas Instruments Incorporated
    • 11.6.10.1. Company Overview
    • 11.6.10.2. Financial Performance
    • 11.6.10.3. Product Benchmarking
    • 11.6.10.4. Strategic Initiatives