![]() |
市場調査レポート
商品コード
1389870
つけまつげの世界市場:製品種類別・素材別・技術別・カラーファミリー別・成分の好み別・価格帯別・エンドユーザー別・流通チャネル別・地域別の評価、機会と予測 (2016年~2030年)False Eyelashes Market Assessment, By Product Type, By Material, By Technology, By Colour Family, By Ingredient Preferences, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
||||||
カスタマイズ可能
|
つけまつげの世界市場:製品種類別・素材別・技術別・カラーファミリー別・成分の好み別・価格帯別・エンドユーザー別・流通チャネル別・地域別の評価、機会と予測 (2016年~2030年) |
出版日: 2023年12月04日
発行: Market Xcel - Markets and Data
ページ情報: 英文 204 Pages
納期: 3~5営業日
|
世界のつけまつげ市場は、美容動向の変化、ソーシャルメディアの影響、身だしなみ重視の高まりに後押しされ、著しい成長を遂げています。かつてはニッチ製品であったつけまつげは、今や美容の主流となっています。2022年の市場規模は15億米ドルに達し、2030年には25億米ドルに達すると予測されています。予測期間2023~2030年のCAGRは6.5%です。
同市場では、様々なつけまつげのスタイルや素材に対する需要が増加しています。主要な市場参入企業は、様々な消費者の嗜好に応える幅広い選択肢を提供しています。自然な仕上がりからドラマチックで大胆なデザインまで、さまざまなスタイルが利用できることが、市場の成長をさらに後押ししています。2022年6月、プロ向け美容製品サプライヤーであるSalon System社は、同社のアイラッシュ製品Naturalashコレクションに、素早く装着できるミンクスタイルのまつげを追加しました。
さらに、ソーシャルメディア・プラットフォームの台頭が市場拡大に大きな役割を果たしています。美容インフルエンサーやセレブリティが定期的につけまつげを紹介することで、消費者の関心が高まり、同じようなルックスを実現したいという願望が育まれています。消費者はチュートリアルやお勧めの製品に簡単にアクセスできるようになり、つけまつげを試してみるようになっています。
プロのメイクアップアーティスト、サロン、美容愛好家がつけまつげを使用する機会が増え、市場の成長に貢献しています。個々のつけまつげや、アクセントまつげやフレアまつげのような特殊なオプションが人気を得ており、よりカスタマイズされたルックを可能にしています。
世界市場は、北米、欧州、南米、アジア太平洋、中東・アフリカなどの地域にまたがっています。美容意識の高い消費者を抱える北米と欧州は、依然として重要な市場です。一方、化粧品産業が急成長し、化粧愛好家の人口が増加しているアジア太平洋地域は、市場拡大の大きな機会を提示しています。
世界のつけまつげ市場は、美の基準の変化、ソーシャルメディアの影響力、多様な製品の入手可能性など、様々な要因の収束により大きな成長を遂げています。消費者が美容の選択においてより冒険的になっており、つけまつげは化粧品業界における重要なプレーヤーとなっており、市場は継続的に拡大する態勢にあります。
2023年4月、受賞歴のある化粧品ブランドVelour Beautyは、UltaとSephoraの店舗での小売を世界的に拡大し、セレブリティからの人気とソーシャルメディアからの強い支持を基盤に、ターゲット消費者により効果的にアプローチしています。
当レポートでは、世界のつけまつげの市場について分析し、製品の概略や市場の基本構造、全体的な市場規模の動向見通し、セグメント別・地域別の詳細動向、市場の背景事情や主な影響要因、主要企業のプロファイル・市場シェアなどを調査しております。
各セグメントの情報は、対象となる全ての地域・国について提供されます。
上記企業は市場シェア順ではなく、調査作業中に入手した情報に従って変更される可能性があります。
Global False Eyelashes market is experiencing remarkable growth, driven by changing beauty trends, the influence of social media, and a growing emphasis on personal grooming. False eyelashes, once a niche product, have become a mainstream beauty essential. The market reached a value of USD 1.5 billion in 2022 and is anticipated to reach USD 2.5 billion by 2030. Projections indicate a CAGR of 6.5% during the forecast period 2023-2030.
The market is witnessing increasing demand for various false eyelash styles and materials. Key market players offer a wide range of options catering to different consumer preferences. The availability of various styles, from natural-looking to dramatic and bold designs, further fuels market growth. In June 2022, professional beauty supplier Salon System added a quick-application mink-style lash to its Naturalash collection of eyelash products.
Moreover, the rise of social media platforms has played a significant role in the market's expansion. Beauty influencers and celebrities regularly showcase false eyelashes, driving consumer interest and fostering a desire to achieve similar looks. Consumers now have easy access to tutorials and product recommendations, encouraging them to experiment with false eyelashes.
Professional makeup artists, salons, and beauty enthusiasts increasingly use false eyelashes, contributing to the market's growth. Individual false lashes and specialty options like accent and flare lashes have gained popularity, allowing for more customized looks.
The global market spans regions such as North America, Europe, South America, Asia-Pacific and Middle East & Africa. North America and Europe, with their beauty-conscious consumers, remain significant markets. Meanwhile, the Asia-Pacific region, with its burgeoning cosmetics industry and a growing population of makeup enthusiasts, presents a vast opportunity for market expansion.
Global false eyelashes market is experiencing substantial growth due to a convergence of factors, including changing beauty standards, social media influence, and the availability of a diverse range of products. With consumers becoming more adventurous in their beauty choices, the market is poised for continued expansion, making false eyelashes a key player in the cosmetics industry.
In April 2023, award-winning cosmetics brand Velour Beauty expanded its retail presence in Ulta and Sephora stores globally, building on its popularity among celebrities and a strong social media following to reach its target consumers more effectively.
Global false eyelashes market is significantly influenced by the growth of the cosmetic industry. As the cosmetic industry expands, it propels the demand for false eyelashes. The ever-increasing emphasis on eye makeup fuels this growth as an essential part of beauty routines. False eyelashes, which are a key element for enhancing eye aesthetics, have grown in popularity. The cosmetic industry's innovation in eyelash products, alongside a wide range of styles and materials, caters to the diverse preferences of consumers. As the industry evolves, false eyelashes are becoming more accessible, and their adoption is further accelerated by the influence of social media, beauty influencers, and the desire for captivating eye looks, ultimately driving market growth. In March 2023, KISS Products Inc., known for professional nail and lash products, introduced imPRESS Press-On Falsies. These were innovative one-step under-lash false eyelashes that required no glue. The special adhesive ensured a secure 24-hour hold and easy removal.
North America is the most dominating region influencing the global false eyelashes market. Several key factors are responsible for this dominance. The region boasts a well-established cosmetics industry, and false eyelashes have become a staple in the beauty routines of many North American consumers. The presence of leading beauty brands, continuous product innovations, and a strong retail infrastructure contribute to the market's growth. Additionally, the popularity of false eyelashes is driven by the influence of social media, beauty trends, and celebrity endorsements, making them a sought-after beauty accessory. The region's consumer preferences and the prevalence of various false eyelash styles contribute to its dominant position in the global market. In November 2022, US-based Mented Cosmetics, Inc launched The Everyday Eyelash, featuring the latest innovation - the Grip Lash Adhesive Liner. The product was mainly targeted at the beginners who found it difficult to use the traditional lash glue.
One noteworthy emerging trend in the false eyelashes market is the increasing demand for sustainable and eco-friendly lashes. Consumers actively seek beauty products that align with their values as environmental consciousness grows. False eyelash manufacturers are responding to this demand by introducing eco-friendly alternatives. Moreover, sustainable lashes often come in eco-conscious packaging. This trend reflects a broader shift within the cosmetic industry towards sustainability, highlighting the significance of eco-friendly options in the beauty and personal care products industry. In November 2022, Ardell International, Inc., a leading brand of false eyelashes, introduced the product line, Eco Lashes, with the aim to provide eco-conscious consumers with a more environmental-friendly option, aligning with the growing demand for sustainable beauty products. These eyelashes were designed with sustainability in mind, featuring biodegradability and 100% organic materials. Also, during the same time period, Innovative Beauty Group partnered with eco-friendly brand Loveseen to launch sustainable packaging, reducing plastic usage by about 98%. It featured a tray made from 100% bagasse (sugarcane pulp) and recycled paperboard. A cotton cord enhanced the functionality and aesthetics.
Synthetic lashes dominate the market in terms of volume due to several factors. First and foremost, synthetic lashes are more affordable than their natural counterparts. This affordability makes them accessible to a broader consumer base, including those who may be budget-conscious or new to using false eyelashes. As a result, synthetic lashes tend to have higher sales volumes, as they cater to a larger demographic. Additionally, synthetic lashes offer a wide variety of styles and designs, allowing consumers to experiment with different looks without breaking the bank. The versatility and availability of synthetic lashes make them a popular choice among consumers who seek convenience, affordability, and the ability to change their eyelash style frequently. In April 2022, a vending machine for false eyelashes was launched in Coventry, United Kingdom, offering products from the emerging brand, Meggi Lashes, founded by Meggie Morgan. The business was proved successful in Spain initially and then was planned to be brought to the United Kingdom through the innovative vending machine concept. Lip-glosses and beauty blenders could also be bought through the machine.
The COVID-19 pandemic brought mixed effects to the false eyelashes market. Initially, it faced declining consumer spending on non-essential cosmetics due to lockdowns. Cosmetic stores and salons closed temporarily, impacting sales. However, the market pivoted as consumers turned to online shopping for beauty products, with e-commerce experiencing significant growth. The surge in remote work and virtual interactions prompted a demand for false eyelashes to enhance appearance during video meetings and social media. Moreover, the pandemic accelerated the shift towards natural and sustainable lash options, reflecting evolving consumer preferences. The market exhibited resilience and adaptability, with e-commerce and changing consumer choices driving its recovery
Global false eyelashes market features a competitive landscape with several key players. Some prominent companies include Ardell International, Inc., HB USA Holdings, Inc., Anastasia Beverly Hills, LLC, and Kiss Products, Inc. These brands have established a strong presence in the market with a wide range of false eyelash products catering to various consumer preferences. The outlook for these key players is positive, driven by the growing popularity of false eyelashes worldwide. As the market expands, innovation in lash design, materials, and sustainability will be pivotal for maintaining a competitive edge. Additionally, marketing strategies focusing on social media and celebrity endorsements are crucial in shaping the market landscape and brand positioning.
Collaborations, alliances, tie-ups, and mergers drive innovation, widen product reach, and boost the false eyelashes market. In April 2023, Ardell International, Inc., known for its premium false lashes adored by celebrities, makeup artists, and beauty enthusiasts worldwide, partnered with global beauty retailer SEPHORA. This collaboration brought two exclusive limited-edition sets of Faux Mink lashes to beauty enthusiasts - the dramatic Faux Mink 018 and the natural Faux Mink 023.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.