つけまつげ市場レポート：動向、予測、競合分析 (2031年まで)

世界のつけまつげ市場の将来は、オンライン、コンビニエンスストア、ハイパーマーケット・スーパーマーケット市場にチャンスがあり、有望です。世界のつけまつげ市場は、2025年から2031年にかけてCAGR 6.0%で成長すると予想されます。この市場の主な促進要因は、メーキャップやその他の美容製品を使用することの人気の高まりと、セルフケアと健康への関心の高まりです。

• Lucintelの予測では、製品別では、個別型製品が最も高い成長を遂げる見込みです。
• 用途別では、オンライン販売が最も高い成長を遂げると予想されます。
• 地域別では、アジア太平洋が最も高い成長が見込まれています。

つけまつげ市場の戦略的成長機会

つけまつげ市場の様々な用途には、いくつかの戦略的成長機会があります。このような戦略的成長機会は、進化する消費者の嗜好と技術の進歩を反映しています。

• 高級まつげ：高級品セグメントは、優れた品質とハイエンドのつけまつげへの需要の高まりを示します。消費者は、優れた素材と職人技に投資することを望むようになってきています。
• 環境に優しい製品：環境に対する意識は、環境に優しいつけまつげの機会をますます広げています。そのため、企業は持続可能で無残な代替品を提供することで市場シェアを確保することができます。
• DIYキット：消費者が利便性とカスタマイズ性を求める中、家庭用キットは成長分野です。使いやすいキットは、今後も続くと予想されるDIY美容動向を活用することができます。
• 定期購入サービス：つけまつげでは、定期購入モデルが定期的な収益につながる大きな機会を提供します。消費者は、定期的に新しいスタイルを受け取れる便利さが好きであり、そうすることでブランド・ロイヤルティが高まります。
• 世界展開：新興国市場には、確立された美容分野への開発が進んでいるところがいくつかあり、これは成長のよい道となり得ます。必要な製品を揃えた地元の嗜好は、国際的な販売と拡大の動きを大きく拡大させる可能性があります。

以下のような機会が、イノベーションと拡大の道を提示することによって、つけまつげ市場の成長を牽引しています。

つけまつげ市場の促進要因・課題

つけまつげ市場の促進要因・課題は、複数の技術進歩、消費者動向、規制問題の影響を受けます。その結果、これらの動向はマーケットプレースシナリオを学び、把握するために終わりがありません。消費者からのいくつかの需要の高まり、革新的な技術開発、市場力学のシフトは、つけまつげ市場の成長を促進しています。しかし、全体的な競合、規制、持続可能性に関連する課題は、この業界の成長を妨げる可能性があります。

つけまつげ市場を牽引する要因は以下の通りです：

1.技術と開発：素材と接着剤技術の進歩が製品の性能を向上させています。つけ心地の良さ、耐久性、つけやすさなどの新技術は、今後も市場成長の原動力となると思われます。

2.持続可能性の動向：環境に対する意識の高まりは、環境にやさしくクルエルティフリーのつけまつげの開発を促しています。持続可能な活動を実践するブランドは、環境意識の高い消費者を惹きつけることができます。

3.インフルエンサーの影響：ソーシャルメディアのインフルエンサーは、顧客の意思決定にも大きな影響を与えます。彼らの推薦やチュートリアルは需要を増やし、ブランドの認知度を高めます。

4.eコマースの拡大：オンライン・ショッピングの成長により、市場へのリーチが広がります。さらに、デジタル・プラットフォームは利便性と幅広い製品へのアクセスを促進し、ひいては売上と市場成長を押し上げます。

つけまつげ市場の課題は以下の通りです：

1.高い競合：マーケットプレースでは、複数のブランドや製品が提供されており、競合が激しいです。このため、価格競争やマージンの圧迫が起こる可能性があります。

2.規制遵守：地域別規制基準が異なるため、遵守することが非常に複雑でコストがかかり、製品開拓や市場参入の妨げになる可能性があります。

3.持続可能性コスト：持続可能な慣行や素材を導入するにはコストがかかり、収益性に影響を及ぼす可能性があります。コストと環境責任のバランスをとることが重要な課題です。

特定された促進要因・課題は、成長戦略、製品、競争力の変化に影響を与え、つけまつげ市場を現在形成しています。

目次

第1章 エグゼクティブサマリー

第2章 世界のつけまつげ市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界のつけまつげ市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界のつけまつげ市場：製品別
  • ストリップ
  • クラスター/アクセント
  • 個別型
  • その他
• 世界のつけまつげ市場：用途別
  • オンライン
  • コンビニエンスストア
  • ハイパーマーケットとスーパーマーケット

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界のつけまつげ市場：地域別
• 北米のつけまつげ市場
• 欧州のつけまつげ市場
• アジア太平洋のつけまつげ市場
• その他地域のつけまつげ市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のつけまつげ市場の成長機会：製品別
  • 世界のつけまつげ市場の成長機会：用途別
  • 世界のつけまつげ市場の成長機会：地域別
• 世界のつけまつげ市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界のつけまつげ市場の生産能力拡大
  • 世界のつけまつげ市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Ardell International
• KISS Products
• MAC Cosmetics
• Huda Beauty FZ
• PAC Cosmetics
• L'Oreal
• House of Lashes
• Parfums de Coeur
• Beauty Box
• Kose

The future of the global false eyelash market looks promising with opportunities in the online, convenience store, and hypermarket & supermarket markets. The global false eyelash market is expected to grow with a CAGR of 6.0% from 2025 to 2031. The major drivers for this market are the increasing popularity of using makeup and other beauty products and the growing focus on self-care and well-being.

• Lucintel forecasts that, within the product category, individual products are expected to witness the highest growth.
• Within the application category, online sales are expected to witness the highest growth.
• In terms of regions, APAC is expected to witness the highest growth.

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Emerging Trends in the False Eyelash Market

One of the most dynamic changes in the market is taking place in the field of false eyelashes. New trends in products and customer behavior reflect wider changes both in changing notions of beauty and technology.

• Customization Options: People want to satisfy their tastes by getting false eyelashes tailored according to their demands. The customization options are advanced with technology, providing a better way of expressing oneself and deriving satisfaction.
• Eco-Friendly Materials: Besides, there is also interest in eco-friendly and cruelty-free false eyelashes. As such, brands answer with products that adhere to one's environmental and ethical values.
• Technological Innovations: New adhesives and materials are improving the comfort and longevity of false eyelashes. Innovations in design are making them more natural-looking and easier to apply.
• Influencer Marketing: Social network influencers play the role of quasi-professionals, creating trends and stirring demand. Influencer endorsement and tutorials have given brands a boost in visibility and consumer interaction.
• Increasing E-Trade: The virtual shopping hubs have become very important for accessing a range of fake eyelashes. This, in turn, is enhancing market reach and facilitating ease for customers worldwide.

These are some of the trends that keep transforming the false eyelash market in innovative ways, with an increase in choice and accessibility for this market segment.

Recent Developments in the False Eyelash Market

Recent false eyelash market trends are dictating the future of the industry as far as innovation, changes in consumer preference, and modifications in market dynamics are concerned.

• Material Innovations: Advances in material technologies result in more wearable comfortable and long-lasting false eyelashes. High-quality synthetic and natural fibers take over the market for better user experiences.
• Improved Adhesives: New adhesive technologies have made application easier and much safer. Long-lasting and hypoallergenic remain key areas of development in innovative products to meet various consumer demands.
• Customization Trends: The growing love for personalization by consumers has led to customized false eyelashes. Companies are offering their customized versions to accord with each style and preference.
• Sustainability Focus: The industry is increasingly prioritizing sustainable practices. Brands are adopting eco-friendly materials and production methods to meet the demand for environmentally responsible products.
• Digital marketing is on the rise, and the use of social media has become very important for the expansion of brand reach. Influencer partnerships, together with targeted advertising, force consumer interest in the products and, as a result, develop sales performance.

These are fostering product offerings that make the growth and competitive landscape of the market for false eyelashes better.

Strategic Growth Opportunities for False Eyelash Market

There are several strategic growth opportunities in various applications of the False Eyelash market. Such strategic growth opportunities reflect evolving consumer preferences and technological advancement.

• Luxury Eyelashes: The luxury segment shows a growing demand for superior quality and high-end false eyelashes. Consumers are increasingly willing to invest in superior materials and craftsmanship.
• Eco-friendly products: Environmental awareness is increasingly opening opportunities for eco-friendly false eyelashes. Thus, companies can ensure market share by offering sustainable and cruelty-free alternatives.
• DIY Kits: As consumers look for convenience and customization, home-application kits are a growing segment. Easy-to-use kits can leverage the DIY beauty trends expected to continue.
• Subscription Services: Within false eyelashes, subscription models provide some great opportunities for recurring revenues. Consumers love the convenience of receiving new styles regularly; this way, they increase brand loyalty.
• Global Expansion: There are several emerging markets developing into established beauty sectors, which could be a good avenue for growth. Local preferences, with the necessary products, can see the move for international sales and expansion increase greatly.

The following opportunities are driving market growth in False Eyelashes by presenting avenues of innovation and expansion.

False Eyelash Market Driver and Challenges

The drivers and challenges of the false eyelash market are influenced by multiple technological advancements, consumer trends, and regulatory issues. Consequently, these trends are endless to learn and grasp the marketplace scenarios. Several rising demands from consumers, innovative technological developments, and shifts in market dynamics are fueling the growth of the false eyelash market. However, overall competition, regulatory, and sustainability-related challenges can hinder this industry's growth.

The factors responsible for driving the false eyelash market include:

1. Technology and Development: Advances in material and adhesive technologies are improving the performance of the product. New technologies in comfort, durability, and ease of application will continue to be the driving factors for market growth.

2. Sustainability Trends: Growing environmental awareness is encouraging the development of false eyelashes that are both eco-friendly and cruelty-free. Brands that implement sustainable practices can attract environmentally conscious consumers.

3. Influencer Impact: Social media influencers also have a greater impact on customer decisions. Their recommendations and tutorials increase demand and enhance brand awareness.

4. E-Commerce Extension: Growth in online shopping widens market reach. In addition, digital platforms foster convenience and access to a wide array of products, which, in turn, boosts sales and market growth.

Challenges in the false eyelash market are:

1. High Competition: High competition characterizes the marketplace with several brands and products on offer. This could well ensue in price wars and margin pressures.

2. Regulatory Compliance: The varying regulatory standards across regions might be very complex and costly to adhere to, hence impeding product development and market entry.

3. Sustainability Costs: Implementing sustainable practices and materials can be expensive, affecting profitability. Balancing cost with environmental responsibility is a key challenge.

The identified drivers and challenges are currently shaping the market for false eyelashes as influence changes in growth strategies, products, and competitive dynamics.

List of False Eyelash Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies false eyelash companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the false eyelash companies profiled in this report include-

• Ardell International
• KISS Products
• MAC Cosmetics
• Huda Beauty FZ
• PAC Cosmetics
• L'Oreal
• House of Lashes
• Parfums de Coeur
• Beauty Box
• Kose

False Eyelash by Segment

The study includes a forecast for the global false eyelash market by product, distribution channel, and region.

False Eyelash Market by Product [Analysis by Value from 2019 to 2031]:

• Strip
• Cluster/Accent
• Individual
• Others

False Eyelash Market by Distribution channel [Analysis by Value from 2019 to 2031]:

• Online
• Convenience Store
• Hypermarket & Supermarket

False Eyelash Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the False Eyelash Market

The false eyelash market, in recent years, is a ground for high rates of growth and transformation, due to shifting beauty trends, the advancement of technology, and changing consumer preferences. Innovations along with regional market dynamics will shape the design, manufacturing, and marketing of false eyelashes.

• US: The country's growth is driven by rising demand for high-end, personalized false eyelashes. Innovations in material and adhesive technologies that boost comfort and wear time are pushing the dynamics of product development.
• China: China mainly focuses on low-cost mass production of false eyelashes. Because of e-commerce and social media influencers promoting style and brand, the market will develop very fast.
• Germany: The German market is more oriented towards eco-friendly and sustainable false eyelashes. There is a greater demand for products involving the use of natural materials, which is in line with the other developments in environmental awareness and ethical consumerism.
• India: In India, the market is slowly developing, with consumers showing an increased interest in beauty and personal grooming. As urbanization increases and the consequences are reflected in global beauty trends, the usage of false eyelashes is on the rise.
• Japan: Innovation in design characterizes the false eyelash market with ultra-thin and light materials. Emphasis is being laid on high-quality and natural-looking products for day-to-day use, as well as applications for special events.

Features of the Global False Eyelash Market

Market Size Estimates: False eyelash market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: False eyelash market size by product, distribution channel, and region in terms of value ($B).

Regional Analysis: False eyelash market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different products, distribution channels, and regions for the false eyelash market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the false eyelash market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the false eyelash market by product (strip, cluster/accent, individual, and others), distribution channel (online, convenience store, and hypermarket & supermarket), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global False Eyelash Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global False Eyelash Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global False Eyelash Market by Product
  • 3.3.1: Strip
  • 3.3.2: Cluster/Accent
  • 3.3.3: Individual
  • 3.3.4: Others
• 3.4: Global False Eyelash Market by Distribution channel
  • 3.4.1: Online
  • 3.4.2: Convenience Store
  • 3.4.3: Hypermarket & Supermarket

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global False Eyelash Market by Region
• 4.2: North American False Eyelash Market
  • 4.2.1: North American Market by Product: Strip, Cluster/Accent, Individual, and Others
  • 4.2.2: North American Market by Distribution channel: Online, Convenience Store, and Hypermarket & Supermarket
• 4.3: European False Eyelash Market
  • 4.3.1: European Market by Product: Strip, Cluster/Accent, Individual, and Others
  • 4.3.2: European Market by Distribution channel: Online, Convenience Store, and Hypermarket & Supermarket
• 4.4: APAC False Eyelash Market
  • 4.4.1: APAC Market by Product: Strip, Cluster/Accent, Individual, and Others
  • 4.4.2: APAC Market by Distribution channel: Online, Convenience Store, and Hypermarket & Supermarket
• 4.5: ROW False Eyelash Market
  • 4.5.1: ROW Market by Product: Strip, Cluster/Accent, Individual, and Others
  • 4.5.2: ROW Market by Distribution channel: Online, Convenience Store, and Hypermarket & Supermarket

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global False Eyelash Market by Product
  • 6.1.2: Growth Opportunities for the Global False Eyelash Market by Distribution channel
  • 6.1.3: Growth Opportunities for the Global False Eyelash Market by Region
• 6.2: Emerging Trends in the Global False Eyelash Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global False Eyelash Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global False Eyelash Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Ardell International
• 7.2: KISS Products
• 7.3: MAC Cosmetics
• 7.4: Huda Beauty FZ
• 7.5: PAC Cosmetics
• 7.6: L'Oreal
• 7.7: House of Lashes
• 7.8: Parfums de Coeur
• 7.9: Beauty Box
• 7.10: Kose