つけまつげの市場規模、シェア、成長分析：タイプ別、原材料別、製品別、成分別、流通チャネル別、地域別 - 産業予測 2025～2032年

つけまつげ市場規模は2023年に17億2,000万米ドルとなり、2024年の18億3,000万米ドルから2032年には29億6,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.2％で成長する見通しです。

つけまつげ市場は、グルーミング製品に対する消費者の意識の高まりとファッションインフルエンサーの魅力によって、大きな成長を遂げています。長さや色合いが多様なこれらの製品は、主にミンクファー、シルク、合成繊維などの素材で作られています。化粧品ブランドとファッションアイコンとのコラボレーションは、アイラッシュ製品の威信を高め、浸透しつつあります。ソーシャルメディアプラットフォーム、特にインスタグラムとユーチューブは、これらのブランドにとって重要なチャンネルとなっており、Lashifyのような企業が人工まつげエクステンションのマーケティングで成功した戦略を示しています。特に、エスティローダーのような大手美容ブランドは、マーケティング予算の約75％をインフルエンサーとのパートナーシップに投資しています。インフルエンサーマーケティングへの世界の支出は、2019年の20億米ドルから2023年には80億米ドルに急増し、テクノロジーに精通した消費者の嗜好への依存の高まりを反映しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

つけまつげ市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• カラーつけまつげ
• レギュラーつけまつげ
• 装飾用つけまつげ
• その他

つけまつげ市場規模：原材料別& CAGR（2025-2032）

• 市場概要
• 人間の髪の毛
• 人工毛
• フェザー
• 金属
• その他

つけまつげ市場規模：製品別& CAGR（2025-2032）

• 市場概要
• ストリップ
• クラスター/アクセント
• インディビジュアル
• その他

つけまつげ市場規模：成分別& CAGR（2025-2032）

• 市場概要
• 天然
• 合成

つけまつげ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• コンビニエンスストア
• ハイパーマーケットとスーパーマーケット

つけまつげ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• L'Oreal S.A.（France）
• Estee Lauder Companies Inc.（USA）
• Shiseido Co., Ltd.（Japan）
• Coty Inc.（USA）
• LVMH Moet Hennessy-Louis Vuitton SE（France）
• KOSE Corporation（Japan）
• Revlon, Inc.（USA）
• Amorepacific Corporation（South Korea）
• Kiss Products Inc.（USA）
• Ardell Lashes（American International Industries）（USA）
• Huda Beauty（UAE）
• MAC Cosmetics（Estee Lauder Companies Inc.）（USA）
• Sephora（LVMH）（France）
• Ulta Beauty, Inc.（USA）
• Eylure（PDC Brands）（UK）
• House of Lashes（USA）
• Velour Lashes（Canada）
• Esqido（Canada）
• PAC Cosmetics（India）
• Miss Claire Cosmetics（India）

結論と推奨事項

False Eyelashes Market size was valued at USD 1.72 billion in 2023 and is poised to grow from USD 1.83 billion in 2024 to USD 2.96 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The false eyelashes market is experiencing significant growth, driven by increasing consumer awareness of grooming products and the allure of fashion influencers. These products, available in diverse lengths and shades, are primarily crafted from materials like mink fur, silk, and synthetic fibers. Collaborations between cosmetic brands and fashion icons are becoming prevalent, enhancing the prestige of eyelash products. Social media platforms, particularly Instagram and YouTube, serve as crucial channels for these brands, with companies like Lashify demonstrating successful strategies in marketing their artificial eyelash extensions. Notably, major beauty brands like Estee Lauder are investing around 75% of their marketing budgets on influencer partnerships. The global spending on influencer marketing surged from USD 2 billion in 2019 to USD 8 billion in 2023, reflecting a growing reliance on tech-savvy consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the False Eyelashes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

False Eyelashes Market Segments Analysis

Global False Eyelashes Market is segmented by Type, Raw Material, Product, Constituent, Distribution Channel and region. Based on Type, the market is segmented into Colored Lashes, Regular Lashes, Decorative Lashes and Others. Based on Raw Material, the market is segmented into Human Hair, Synthetic Hair, Feather, Metal and Other. Based on Product, the market is segmented into Strips, Cluster/Accent, Individual and Others. Based on Constituent, the market is segmented into Natural and Synthetic. Based on Distribution Channel, the market is segmented into Online, Convenience Stores and Hypermarkets & Supermarkets. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the False Eyelashes Market

The growth of the false eyelashes market can be attributed to women's increasing willingness to invest in cosmetic products. This trend is further emphasized by a notable rise in spending on premium beauty items. As a result, false eyelashes have carved out a substantial share within the global personal care and cosmetics industry. Consumers are increasingly drawn to high-quality beauty products, and false eyelashes have become a popular choice for enhancing eye appearance, thus driving their demand. Overall, the combination of rising disposable incomes and changing beauty standards continues to propel the market for fake eyelashes forward.

Restraints in the False Eyelashes Market

The false eyelashes market faces significant restraints due to potential adverse effects associated with their use. While these products enhance beauty and draw attention, they can also lead to various eye-related issues, including allergic reactions and discomfort, which may escalate into more severe complications. Natural eyelashes serve essential purposes, such as regulating airflow to the eyes, shielding against sunlight, and managing moisture levels. The presence of a foreign object, like false eyelashes, can impede vision and pose risks of injury, ultimately deterring consumers from adopting these products. Therefore, these health-related concerns pose a challenge to market expansion.

Market Trends of the False Eyelashes Market

The False Eyelashes market is experiencing a significant transformation, evolving from a niche, occasional accessory to an essential part of daily beauty routines. This shift is driven by increased accessibility to celebrity-endorsed fashion and social media influencers championing lash products. Brands have adeptly responded to this growing demand by innovating user-friendly designs that facilitate easy application, leading to an expanded array of options suited for various lifestyles. The surge in popularity of magnetic lashes exemplifies technological advancements that eliminate the need for traditional adhesives, further enhancing consumer appeal. Consequently, the market is poised for continued growth as more women embrace false eyelashes as a staple in their beauty arsenal.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global False Eyelashes Market Size by Type & CAGR (2025-2032)

• Market Overview
• Colored Lashes
• Regular Lashes
• Decorative Lashes
• Others

Global False Eyelashes Market Size by Raw Material & CAGR (2025-2032)

• Market Overview
• Human Hair
• Synthetic Hair
• Feather
• Metal
• Other

Global False Eyelashes Market Size by Product & CAGR (2025-2032)

• Market Overview
• Strips
• Cluster/Accent
• Individual
• Others

Global False Eyelashes Market Size by Constituent & CAGR (2025-2032)

• Market Overview
• Natural
• Synthetic

Global False Eyelashes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Convenience Stores
• Hypermarkets & Supermarkets

Global False Eyelashes Market Size & CAGR (2025-2032)

• North America (Type, Raw Material, Product, Constituent, Distribution Channel)
  • US
  • Canada
• Europe (Type, Raw Material, Product, Constituent, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Raw Material, Product, Constituent, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Raw Material, Product, Constituent, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Raw Material, Product, Constituent, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy - Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KOSE Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ardell Lashes (American International Industries) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huda Beauty (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAC Cosmetics (Estee Lauder Companies Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sephora (LVMH) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ulta Beauty, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eylure (PDC Brands) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House of Lashes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Velour Lashes (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esqido (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PAC Cosmetics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miss Claire Cosmetics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations