スマートテレビの世界市場 (2016-2030年)：画面タイプ・解像度・画面サイズ・技術・流通チャネル・地域別の機会および予測

世界のスマートテレビの市場規模は、2022年の1,923億7,000万米ドルから、予測期間中は8.3％のCAGRで推移し、2030年には3,640億5,000万米ドルの規模に成長すると予測されています。

顧客はテレビにアップグレードされた技術や機能を求めており、スマートテレビの普及率は急激に増加しています。Business Standard Private Ltd.によると、2020年末には世界の6億6,500万世帯以上がスマートテレビを所有し、世界の世帯のほぼ34%のシェアを占めました。2026年には約11億世帯にスマートテレビが導入され、世界の世帯の51%近くをカバーすると予想されています。

オンラインストリーミングプラットフォームに対する需要の急増もスマートテレビ市場の重要な促進要因となっています。幅広いオンデマンドコンテンツを提供するこれらのプラットフォームは、これらのサービスに継続的にアクセスできるスマートテレビに対する顧客の需要を高めています。顧客は従来のケーブルテレビや衛星放送をやめてストリーミングを利用するようになっており、スマートテレビ市場は非常に重要な位置を占めるようになっています。

インターネット非対応のスマートテレビの登場も市場拡大のための広範な機会を生み出しています。これらのテレビはインターネットアクセスに依存せず、強化されたリモコンや優れたユーザーインターフェースなどの機能が搭載されています。そのため、インターネットへのアクセスが制限されている場所やプライバシーに懸念がある場所で魅力的な製品となっています。さらに、非インターネットスマートテレビは費用対効果の高い代替品として機能し、市場の裾野を広げ、多様な技術インフラを持つ地域での普及を加速する可能性があり、スマートテレビ技術の全体的な成長とアクセシビリティに貢献します。

当レポートでは、世界のスマートテレビの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 世界のスマートテレビ市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 製品および市場のインテリジェンス
• ブランド認知度モード
• 購入決定において考慮される要因
• プライバシーと安全規制への配慮

第6章 世界のスマートテレビ市場の展望

• 市場規模・予測
• 画面タイプ別
  • カーブ型
  • フラット型
• 解像度別
  • HDTV
  • フルHD TV
  • 8K TV
  • 4K UHD TV
  • その他
• 画面サイズ別
  • 32インチ未満
  • 32～45インチ
  • 46～55インチ
  • 56～65インチ
  • 65インチ超
• 技術別
  • LED
  • QLED
  • OLED
  • その他
• 流通チャネル別
  • オフライン
  • オンライン
• 地域別
  • 北米
  • アジア太平洋
  • 欧州
  • 南米
  • 中東とアフリカ
• 企業シェア

第7章 世界のスマートテレビ市場の展望：地域別

• 北米
• 欧州
• 南米
• アジア太平洋
• 中東・アフリカ
  • 市場規模・予測
  • 画面タイプ別
  • 解像度別
  • 画面サイズ別
  • 技術別
  • 流通チャネル別
  • 国別

第8章 市場マッピング

第9章 マクロ環境と産業構造

• 需給分析
• 輸出入分析
• サプライ/バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第10章 市場力学

• 成長促進因子
• 成長抑制因子 (課題・制約)

第11章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 市場リーダー上位5社の市場収益分析
• M&A・ジョイントベンチャー (該当する場合)
• SWOT分析 (参入5社)
• 特許分析 (該当する場合)

第12章 価格分析

第13章 ケーススタディ

第14章 主要企業の見通し

• Samsung Electronics Co. Ltd.
• Sony Corporation
• Panasonic Corporation
• Koninklijke Philips N.V
• Sansui Electric Co. Ltd
• Toshiba Digital Solutions Corp.
• LG Electronics Inc.
• Hisense International Co., Ltd.
• TCL Electronics Holdings Limited
• Haier Group Corporation

第15章 戦略的提言

第16章 当社について・免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 2. Global Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 3. Global Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 4. Global Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 5. Global Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 6. Global Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 7. Global Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 8. Global Smart TV Market Share, By Region, In USD Billion, 2016-2030F
• Figure 9. North America Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 10. North America Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 11. North America Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 12. North America Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 13. North America Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 14. North America Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 15. North America Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 16. North America Smart TV Market Share, By Country, In USD Billion, 2016-2030F
• Figure 17. United States Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 18. United States Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 19. United States Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 20. United States Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 21. United States Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 22. United States Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 23. United States Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 24. Canada Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 25. Canada Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 26. Canada Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 27. Canada Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 28. Canada Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 29. Canada Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 30. Canada Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 31. Mexico Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 32. Mexico Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 33. Mexico Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 34. Mexico Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 35. Mexico Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 36. Mexico Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 37. Mexico Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 38. Europe Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 39. Europe Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 40. Europe Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 41. Europe Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 42. Europe Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 43. Europe Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 44. Europe Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 45. Europe Smart TV Market Share, By Country, In USD Billion, 2016-2030F
• Figure 46. Germany Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 47. Germany Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 48. Germany Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 49. Germany Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 50. Germany Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 51. Germany Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 52. Germany Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 53. France Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 54. France Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 55. France Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 56. France Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 57. France Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 58. France Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 59. France Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 60. Italy Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 61. Italy Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 62. Italy Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 63. Italy Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 64. Italy Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 65. Italy Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 66. Italy Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 67. United Kingdom Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 68. United Kingdom Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 69. United Kingdom Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 70. United Kingdom Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 71. United Kingdom Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 72. United Kingdom Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 73. United Kingdom Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 74. Russia Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 75. Russia Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 76. Russia Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 77. Russia Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 78. Russia Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 79. Russia Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 80. Russia Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 81. Netherlands Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 82. Netherlands Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 83. Netherlands Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 84. Netherlands Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 85. Netherlands Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 86. Netherlands Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 87. Netherlands Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 88. Spain Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 89. Spain Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 90. Spain Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 91. Spain Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 92. Spain Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 93. Spain Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 94. Spain Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 95. Turkey Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 96. Turkey Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 97. Turkey Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 98. Turkey Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 99. Turkey Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 100. Turkey Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 101. Turkey Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 102. Poland Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 103. Poland Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 104. Poland Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 105. Poland Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 106. Poland Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 107. Poland Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 108. Poland Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 109. South America Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 110. South America Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 111. South America Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 112. South America Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 113. South America Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 114. South America Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 115. South America Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 116. South America Smart TV Market Share, By Country, In USD Billion, 2016-2030F
• Figure 117. Brazil Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 118. Brazil Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 119. Brazil Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 120. Brazil Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 121. Brazil Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 122. Brazil Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 123. Brazil Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 124. Argentina Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 125. Argentina Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 126. Argentina Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 127. Argentina Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 128. Argentina Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 129. Argentina Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 130. Argentina Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 131. Asia-Pacific Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 132. Asia-Pacific Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 133. Asia-Pacific Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 134. Asia-Pacific Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 135. Asia-Pacific Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 136. Asia-Pacific Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 137. Asia- Pacific Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 138. Asia-Pacific Smart TV Market Share, By Country, In USD Billion, 2016-2030F
• Figure 139. India Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 140. India Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 141. India Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 142. India Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 143. India Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 144. India Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 145. India Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 146. China Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 147. China Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 148. China Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 149. China Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 150. China Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 151. China Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 152. China Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 153. Japan Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 154. Japan Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 155. Japan Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 156. Japan Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 157. Japan Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 158. Japan Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 159. Japan Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 160. Australia Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 161. Australia Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 162. Australia Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 163. Australia Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 164. Australia Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 165. Australia Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 166. Australia Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 167. Vietnam Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 168. Vietnam Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 169. Vietnam Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 170. Vietnam Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 171. Vietnam Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 172. Vietnam Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 173. Vietnam Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 174. South Korea Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 175. South Korea Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 176. South Korea Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 177. South Korea Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 178. South Korea Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 179. South Korea Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 180. South Korea Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 181. Indonesia Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 182. Indonesia Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 183. Indonesia Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 184. Indonesia Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 185. Indonesia Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 186. Indonesia Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 187. Indonesia Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 188. Philippines Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 189. Philippines Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 190. Philippines Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 191. Philippines Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 192. Philippines Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 193. Philippines Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 194. Philippines Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 195. Middle East & Africa Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 196. Middle East & Africa Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 197. Middle East & Africa Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 198. Middle East & Africa Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 199. Middle East & Africa Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 200. Middle East & Africa Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 201. Middle East & Africa Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 202. Middle East & Africa Smart TV Market Share, By Country, In USD Billion, 2016-2030F
• Figure 203. Saudi Arabia Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 204. Saudi Arabia Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 205. Saudi Arabia Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 206. Saudi Arabia Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 207. Saudi Arabia Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 208. Saudi Arabia Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 209. Saudi Arabia Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 210. UAE Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 211. UAE Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 212. UAE Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 213. UAE Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 214. UAE Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 215. UAE Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 216. UAE Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 217. South Africa Smart TV Market, By Value, In USD Billion, 2016-2030F
• Figure 218. South Africa Smart TV Market, By Volume, In Units, 2016-2030F
• Figure 219. South Africa Smart TV Market Share, By Screen Type, In USD Billion, 2016-2030F
• Figure 220. South Africa Smart TV Market Share, By Resolution, In USD Billion, 2016-2030F
• Figure 221. South Africa Smart TV Market Share, By Screen Size, In USD Billion, 2016-2030F
• Figure 222. South Africa Smart TV Market Share, By Technology, In USD Billion, 2016-2030F
• Figure 223. South Africa Smart TV Market Share, By Distribution Channel, In USD Billion, 2016-2030F
• Figure 224. By Screen Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 225. By Resolution Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 226. By Screen Size Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 227. By Technology Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 228. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 229. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022

Global smart TV market size was valued at USD 192.37 billion in 2022, expected to reach USD 364.05 billion in 2030, with a CAGR of 8.3% for the forecasted period between 2023 and 2030, owing to several factors augmenting the growth of smart TVs including rise in adoption rate, increased internet connectivity, a vast range of streaming services, app ecosystems, regular updates, smart home integration, energy efficiency, and improved user experiences, making them a versatile and convenient choice for modern entertainment needs.

The adoption rate of smart TVs is increasing abruptly as customers are constantly seeking upgraded technologies and features for their televisions to lead an adequate lifestyle. As per Business Standard Private Ltd., by the end of 2020, more than 665 million households worldwide had Smart TVs, constituting almost 34% of the global households. It is expected that approximately 1.1 billion households will have Smart TVs installed by 2026, which will cover nearly 51% of the homes worldwide.

Rising Demand for Online Streaming Platforms is Fueling the Market Growth

The spike in demand for online streaming platforms has become a crucial driver of the smart TV market. These platforms, which provide a wide range of on-demand content, have increased customer demand for Smart TVs, which give continuous access to these services. As customers discard traditional cable and satellite television in favor of streaming, the market for smart TVs has gained tremendous importance, thereby assuring its prominence in the developing landscape of home entertainment and connection.

For example, Netflix (NFLX) is a highly sought-after online streaming platform. In July 2023, Investopedia stated that it holds a dominant position in the on-demand media sector, boasting a subscriber base of 233 million globally. Through its strategy of producing engaging original content, leveraging user data for enhanced service, and prioritizing user-centric content consumption, Netflix instigated a transformation in the television industry, thereby compelling the organization to adapt to its highly advanced business models, which in turn is driving the market growth.

Emergence of 4K UHD TV is Propelling the Market Growth Significantly

The emergence of 4K Ultra High Definition (UHD) TV technology has been a driving force in the market. 4K UHD TVs offer four times the resolution of Full HD TV, delivering incredibly sharp and detailed visuals. This visual quality has captivated consumers, fostering a demand for more immersive and lifelike viewing experiences. As a result, manufacturers are producing a wide range of 4K UHD TV models, leading to increased market penetration and revenue, with consumers eager to upgrade their viewing setups for enhanced clarity.

4K UHD TVs are popular in the United States, with a substantial market presence. Consumers appreciate the higher resolution, improved image quality, and compatibility with 4K content from streaming platforms, gaming consoles, and Blu-ray players. This popularity reflects the growing demand for enhanced home entertainment experiences. In April 2023, IMDb.com, Inc., in the United States, approximately 66% of the population own a 4K TV and the number is expected to increase in the upcoming future.

The Arrival of Non-internet Smart TVs is Catering to Several Opportunities for Future Market Growth

The advent of non-internet smart TVs is creating extensive opportunities for market enhancement. These televisions include capabilities such as enhanced remote controls and better user interfaces without reliance on any internet access. It makes them appealing to consumers in places with limited internet access or privacy concerns. Moreover, non-internet smart TVs can serve as cost-effective alternatives, widening the market's reach and potentially accelerating adoption in regions with diverse technological infrastructures, thereby contributing to the overall growth and accessibility of smart TV technologies.

For example, in August 2023, in Uttarakhand, the Indian government introduced two non-internet televisions, known as Sampark FLN TV and Sampark Science TV, aimed at transforming government school classrooms into smart classrooms with time. Through Sampark FLN TV, any TV can be converted into an interactive educational tool featuring preloaded courses comprising tests, worksheets, and animated educational content.

Asia-Pacific Undoubtedly Led the Smart TV Market

Asia-Pacific has firmly asserted its supremacy in the Smart TV industry. It has a huge and expanding population with rising disposable money, which drives consumer demand for cutting-edge technologies and entertainment alternatives. Furthermore, the region's dynamic market conditions have promoted Smart TV innovation and adaptation to meet distinct cultural and linguistic preferences. As a result, Asia-Pacific has surpassed other areas in terms of market share and impact to become the epicenter of Smart TV adoption and development.

In June 2023, Samsung Electronics Co. announced the conduction of 2023 China Tech Seminar in Beijing, China, where it unveiled its new TV and home appliance technologies for 2023, such as improved image quality for the 2023, Neo QLED 8K, 98-inch QLED, increased gaming experience, a matte display with a frame, smart calibration, etc.

Government Initiatives

Government measures are essential for the growth of Smart TVs. Government assistance in the form of investments towards digital infrastructure can contribute to a stable supply chain and affordability. Moreover, regulations on cybersecurity and data privacy are required to safeguard customers. Hence, governments are encouraging a favorable climate for the sustained growth and accessibility of Smart TVs, therefore adapting to the frequently changing demands for public entertainment across the world.

For example, the Indian government launched the Smart Class scheme. Under this scheme, smart TVs are intended to assist in ensuring regular classes in government schools, even in the absence of teachers. This technique is expected to gain popularity in the upcoming years. As per the Madhya Pradesh government, approximately 1,552 Smart TVs have been installed as of now in the government schools of the district.

Impact of COVID-19

The COVID-19 pandemic had a significant impact on the Smart TV market. Before the outbreak, Smart TVs were already gaining popularity due to their internet connectivity and streaming capabilities. However, the pandemic accelerated the trend significantly. With the advent of lockdowns and social distancing measures, people switched to Smart TVs as a primary source of entertainment, which in turn spurred the overall demand. The demand has persisted in the post-COVID (present) era, as the preference for home entertainment and connectivity is rising continuously. Moreover, Smart TVs have become a staple in households, offering diverse entertainment options and serving as hubs for virtual meetings, online learning, and smart home control. The smart TV market continues to thrive, with ongoing innovation to meet the evolving needs of consumers, solidifying its position as a central element of modern home entertainment.

Key Players Landscape and Outlook

The global smart TV market is making significant progress, with prominent companies increasing their investments in highly advanced technologies like 8K TV, and 4K UHD TV, etc. to enhance their market presence and revenue. Additionally, firms are actively pursuing collaborations, acquisitions, and partnerships, reshaping the industry's landscape and driving overall market growth at an accelerated pace.

In March 2023, Sony Electronics Inc. unveiled its 2023 BRAVIA XR TV Lineup, incorporating the Cognitive Processor XR for an unparalleled home entertainment journey. The lineup comprises five fresh models within the BRAVIA XR series such as the X95L and X93L Mini LED, X90L Full Array LED, A95L QD-OLED, and A80L OLED. These models come equipped with a plethora of features aimed at delivering consumers with an immersive experience, whether for watching movies, streaming apps, gaming, or any other home entertainment activity.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on the Smart TV Market

4. Executive Summary

5. Voice of Customer

• 5.1. Product and Market Intelligence
• 5.2. Mode of Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
  • 5.3.1. Features and other value-added service
  • 5.3.2. IT Infrastructure Compatibility
  • 5.3.3. Efficiency of Solutions
  • 5.3.4. After-Sales Support
• 5.4. Consideration of Privacy & Safety Regulations

6. Global Smart TV Market Outlook, 2016-2030F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Screen Type
  • 6.2.1. Curved
  • 6.2.2. Flat
• 6.3. By Resolution
  • 6.3.1. HDTV
  • 6.3.2. Full HD TV
  • 6.3.3. 8K TV
  • 6.3.4. 4K UHD TV
  • 6.3.5. Others
• 6.4. By Screen Size
  • 6.4.1. Less than 32 inches
  • 6.4.2. 32 to 45 inches
  • 6.4.3. 46 to 55 inches
  • 6.4.4. 56 to 65 inches
  • 6.4.5. Above 65 inches
• 6.5. By Technology
  • 6.5.1. LED
  • 6.5.2. QLED
  • 6.5.3. OLED
  • 6.5.4. Others
• 6.6. By Distribution Channel
  • 6.6.1. Offline
    • 6.6.1.1. Specialty stores
    • 6.6.1.2. Hypermarkets
    • 6.6.1.3. Supermarkets
    • 6.6.1.4. Others
  • 6.6.2. Online
• 6.7. By Region
  • 6.7.1. North America
  • 6.7.2. Asia-Pacific
  • 6.7.3. Europe
  • 6.7.4. South America
  • 6.7.5. Middle East and Africa
• 6.8. By Company Market Share (%), 2022

7. Global Smart TV Market Outlook, By Region, 2016-2030F

• 7.1. North America*
  • 7.1.1. Market Size & Forecast
    • 7.1.1.1. By Value
    • 7.1.1.2. By Volume
  • 7.1.2. By Screen Type
    • 7.1.2.1. Curved
    • 7.1.2.2. Flat
  • 7.1.3. By Resolution
    • 7.1.3.1. HDTV
    • 7.1.3.2. Full HD TV
    • 7.1.3.3. 8K TV
    • 7.1.3.4. 4K UHD TV
    • 7.1.3.5. Others
  • 7.1.4. By Screen Size
    • 7.1.4.1. Less than 32 inches
    • 7.1.4.2. 32 to 45 inches
    • 7.1.4.3. 46 to 55 inches
    • 7.1.4.4. 56 to 65 inches
    • 7.1.4.5. Above 65 inches
  • 7.1.5. By Technology
    • 7.1.5.1. LED
    • 7.1.5.2. QLED
    • 7.1.5.3. OLED
    • 7.1.5.4. Others
  • 7.1.6. By Distribution Channel
    • 7.1.6.1. Offline
    • 7.1.6.1.1. Specialty stores
    • 7.1.6.1.2. Hypermarkets
    • 7.1.6.1.3. Supermarkets
    • 7.1.6.1.4. Others
    • 7.1.6.2. Online
  • 7.1.7. United States*
    • 7.1.7.1. Market Size & Forecast
    • 7.1.7.1.1. By Value
    • 7.1.7.1.2. By Volume
    • 7.1.7.2. By Screen Type
    • 7.1.7.2.1. Curved
    • 7.1.7.2.2. Flat
    • 7.1.7.3. By Resolution
    • 7.1.7.3.1. HDTV
    • 7.1.7.3.2. Full HD TV
    • 7.1.7.3.3. 8K TV
    • 7.1.7.3.4. 4K UHD TV
    • 7.1.7.3.5. Others
    • 7.1.7.4. By Screen Size
    • 7.1.7.4.1. Less than 32 inches
    • 7.1.7.4.2. 32 to 45 inches
    • 7.1.7.4.3. 46 to 55 inches
    • 7.1.7.4.4. 56 to 65 inches
    • 7.1.7.4.5. Above 65 inches
    • 7.1.7.5. By Technology
    • 7.1.7.5.1. LED
    • 7.1.7.5.2. QLED
    • 7.1.7.5.3. OLED
    • 7.1.7.5.4. Others
    • 7.1.7.6. By Distribution Channel
    • 7.1.7.6.1. Offline
    • 7.1.7.6.1.1. Specialty stores
    • 7.1.7.6.1.2. Hypermarkets
    • 7.1.7.6.1.3. Supermarkets
    • 7.1.7.6.1.4. Others
    • 7.1.7.6.2. Online
  • 7.1.8. Canada
  • 7.1.9. Mexico

All segments will be provided for all regions and countries covered:

• 7.2. Europe
  • 7.2.1. Germany
  • 7.2.2. France
  • 7.2.3. Italy
  • 7.2.4. United Kingdom
  • 7.2.5. Russia
  • 7.2.6. Netherlands
  • 7.2.7. Spain
  • 7.2.8. Turkey
  • 7.2.9. Poland
• 7.3. South America
  • 7.3.1. Brazil
  • 7.3.2. Argentina
• 7.4. Asia-Pacific
  • 7.4.1. India
  • 7.4.2. China
  • 7.4.3. Japan
  • 7.4.4. Australia
  • 7.4.5. Vietnam
  • 7.4.6. South Korea
  • 7.4.7. Indonesia
  • 7.4.8. Philippines
• 7.5. Middle East & Africa
  • 7.5.1. Saudi Arabia
  • 7.5.2. UAE
  • 7.5.3. South Africa

8. Market Mapping, 2022

• 8.1. By Screen Type
• 8.2. By Resolution
• 8.3. By Screen Size
• 8.4. By Technology
• 8.5. By Distribution Channel
• 8.6. By Region

9. Macro Environment and Industry Structure

• 9.1. Supply Demand Analysis
• 9.2. Import Export Analysis
• 9.3. Value Chain Analysis
• 9.4. PESTEL Analysis
  • 9.4.1. Political Factors
  • 9.4.2. Economic System
  • 9.4.3. Social Implications
  • 9.4.4. Technological Advancements
  • 9.4.5. Environmental Impacts
  • 9.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 9.5. Porter's Five Forces Analysis
  • 9.5.1. Supplier Power
  • 9.5.2. Buyer Power
  • 9.5.3. Substitution Threat
  • 9.5.4. Threat from New Entrant
  • 9.5.5. Competitive Rivalry

10. Market Dynamics

• 10.1. Growth Drivers
• 10.2. Growth Inhibitors (Challenges and Restraints)

11. Key Players Landscape

• 11.1. Competition Matrix of Top Five Market Leaders
• 11.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
• 11.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 11.4. SWOT Analysis (For Five Market Players)
• 11.5. Patent Analysis (If Applicable)

12. Pricing Analysis

13. Case Studies

14. Key Players Outlook

• 14.1. Samsung Electronics Co. Ltd.
  • 14.1.1. Company Details
  • 14.1.2. Key Management Personnel
  • 14.1.3. Products & Services
  • 14.1.4. Financials (As reported)
  • 14.1.5. Key Market Focus & Geographical Presence
  • 14.1.6. Recent Developments
• 14.2. Sony Corporation
• 14.3. Panasonic Corporation
• 14.4. Koninklijke Philips N.V
• 14.5. Sansui Electric Co. Ltd
• 14.6. Toshiba Digital Solutions Corp.
• 14.7. LG Electronics Inc.
• 14.8. Hisense International Co., Ltd.
• 14.9. TCL Electronics Holdings Limited
• 14.10. Haier Group Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us & Disclaimer