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表紙：ソーシャルメディア向けAIの世界市場の評価：プラットフォーム別、用途別、エンドユーザー別、地域別、機会、予測（2016年～2030年）
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ソーシャルメディア向けAIの世界市場の評価：プラットフォーム別、用途別、エンドユーザー別、地域別、機会、予測（2016年～2030年）

AI in Social Media Market Assessment, By Platform, By Application, By End-user, By Region, Opportunities and Forecast, 2016-2030F

出版日
ページ情報
英文 125 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
ソーシャルメディア向けAIの世界市場の評価：プラットフォーム別、用途別、エンドユーザー別、地域別、機会、予測（2016年～2030年）
出版日: 2023年10月09日
発行: Market Xcel - Markets and Data
ページ情報: 英文 125 Pages
納期: 3～5営業日
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  • 概要
  • 図表
  • 目次
概要

世界のソーシャルメディア向けAI市場は大きな成長を示しており、今後も力強い拡大ペースを維持すると予測されています。収益は2022年の約11億6,000万米ドルから2030年までに55億8,000万米ドルに達し、2023年～2030年にCAGRで21.7%の健全な成長が予測されています。

市場は、オーダーメイドのユーザー体験とターゲット広告に対する需要の高まりによって急拡大しています。リアルタイムのセンチメント分析と傾向認識の要件がAI開発を促進しています。企業がソーシャルメディアプラットフォーム上で視聴者との効果的なコミュニケーション方法を模索する中、カスタマーサポートに向けたチャットボットとバーチャルアシスタントの重要性の高まりが市場拡大を促進しています。

チャットボットとバーチャルアシスタントは、カスタマーサービスに向けて市場で重要性を大きく増しています。企業は消費者との関係を改善するAIを搭載したチャットボットに注目しており、35%が現在AIを活用し、42%がその可能性を評価しています。Salesforceによると、カスタマーサービス企業の23％がAI搭載チャットボットを利用しており、IBMは最大30％のコスト削減を報告しています。68％の顧客がチャットボットの迅速な対応を好んでいるにもかかわらず、チャットボットの正確性に対する懸念から、60％もの顧客が実際のカスタマーサービス専門家とのチャットを好んでいます。チャットボットの利用は、ソーシャルメディアエコシステムにおけるカスタマーサービスとエンゲージメントの強化におけるAIの重要性を浮き彫りにしています。

ハイパーパーソナライゼーションによるエンゲージメントの向上

AIを活用したハイパーパーソナライズドコンテンツは、個々のユーザーの選好や行動、履歴に合わせて推奨コンテンツをパーソナライズすることで、ソーシャルメディア運用を変革します。顧客が自分の興味に近いコンテンツを発見することで、この方法はユーザーエンゲージメント、喜び、ブランドロイヤルティの向上をサポートします。この力学は、ユーザーとのインタラクションの長期化、共有率の向上、エンゲージメント指標の強化を促し、市場を強化します。

ハイパーパーソナライゼーションは企業に新たな機会を提供します。AIによって広告やキャンペーンのターゲティングがより正確になり、その効果と利益が最適化されます。パーソナライズされたコンテンツを定期的に提供するプラットフォームを消費者が求めるようになり、プレミアムコンテンツの購読機会が拡大します。全体として、ハイパーパーソナライズドコンテンツはユーザーエクスペリエンスを一変させ、大きな経済見通しを生み出し、市場の成長促進要因として位置づけられています。

AIを活用したトレンド予測とアジャイル戦略の革命

AIを活用したトレンド予測とアジャイル戦略は、ソーシャルメディアの力学を再構築し、消費者と企業の双方に利益をもたらします。AIはリアルタイムのソーシャルメディアデータを研究することで、今後の動向や感情を予測します。これにより、企業は人気の高い議論に共鳴する柔軟な戦略を迅速に構築し、競争力を強化することができます。この動向は、企業をトレンドセッターとして確立することで、市場の成長を促進します。進化する動向への迅速な適応は、エンゲージメントとフォロワーを増加させます。AIを活用したトレンド調査ツールを提供する企業により、新たな経済的機会が創出されます。コンサルティング企業はカスタマイズされたプランの提供によって変換された調査結果を解釈します。AIを活用したトレンド予測と俊敏な戦略により、企業はユーザーの選好の変化に素早く適応し、ブランドと消費者の相互作用を確立することができます。この革新的な動向は、エンゲージメントを促し、創造性を刺激するような知見を提供することで、ソーシャルメディア環境に付加価値を与えます。

当レポートでは、世界のソーシャルメディア向けAI市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 世界のソーシャルメディア向けAI市場に対するCOVID-19の影響

第4章 ロシア・ウクライナ戦争の影響

第5章 エグゼクティブサマリー

第6章 顧客の声

  • 製品と市場のインテリジェンス
  • 情報源
  • 購入決定において考慮される要素
  • 設置の目的
  • 需給のメカニズム
  • 安全規制の検討と理解
  • 法令遵守の適用
  • 既存のユーザーまたは購入予定者

第7章 世界のソーシャルメディア向けAI市場の見通し（2016年～2030年）

  • 市場規模と予測
    • 金額
  • プラットフォーム別
    • Instagram
    • YouTube
    • TikTok
    • Twitter
    • Facebook
    • LinkedIn
    • Snapchat
    • Reddit
    • Pinterest
  • 用途別
    • センチメント分析
    • 広告管理
    • コンテンツ生成
    • インフルエンサーマーケティング
    • ハッシュタグの生成
    • 自動投稿、スケジュール設定
    • コンテンツの最適化
    • コンテンツの推奨
    • 報告と分析
    • ビデオフィルタリング
    • カスタマーサービス
  • エンドユーザー別
    • 個人ユーザー
    • インフルエンサー
    • マーケター
    • ソーシャルメディアプラットフォーム
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • 中東・アフリカ
  • 市場シェア：企業別（2022年）

第8章 世界のソーシャルメディア向けAI市場の見通し：地域別（2016年～2030年）

  • 北米
    • 市場規模と予測
    • プラットフォーム別
    • 用途別
    • エンドユーザー別
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
    • トルコ
    • ポーランド
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • ベトナム
    • 韓国
    • インドネシア
    • フィリピン
  • 南米
    • ブラジル
    • アルゼンチン
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ

第9章 市場マッピング（2022年）

  • プラットフォーム別
  • 用途別
  • エンドユーザー別
  • 地域別

第10章 マクロ環境と産業構造

  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第11章 市場力学

  • 成長促進要因
  • 成長抑制要因（課題、抑制要因）

第12章 主要企業情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益分析（2022年）
  • 合併と買収/合弁事業（該当する場合）
  • SWOT分析（市場参入企業5社向け）
  • 特許分析（該当する場合）

第13章 ケーススタディ

第14章 主要企業の見通し

  • Adobe Inc.
  • Buffer, Inc.
  • Emplifi Group
  • Hootsuite Inc.
  • IBM Corp.
  • Meltwater B.V.
  • NetBase Solutions, Inc.
  • Runtime Collective Limited
  • SocialBee Labs SRL
  • Sprout Social, Inc.

第15章 戦略的推奨事項

第16章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 2. Global AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 3. Global AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 4. Global AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 5. Global AI in Social Media Market Share, By Region, In USD Billion, 2016-2030F
  • Figure 6. North America AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 7. North America AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 8. North America AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 9. North America AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 10. North America AI in Social Media Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 11. United States AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 12. United States AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 13. United States AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 14. United States AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 15. Canada AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 16. Canada AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 17. Canada AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 18. Canada AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 19. Mexico AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 20. Mexico AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 21. Mexico AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 22. Mexico AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 23. Europe AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 24. Europe AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 25. Europe AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 26. Europe AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 27. Europe AI in Social Media Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 28. Germany AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 29. Germany AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 30. Germany AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 31. Germany AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 32. France AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 33. France AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 34. France AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 35. France AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 36. Italy AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 37. Italy AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 38. Italy AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 39. Italy AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 40. United Kingdom AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 41. United Kingdom AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 42. United Kingdom AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 43. United Kingdom AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 44. Russia AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 45. Russia AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 46. Russia AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 47. Russia AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 48. Netherlands AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 49. Netherlands AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 50. Netherlands AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 51. Netherlands AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 52. Spain AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 53. Spain AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 54. Spain AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 55. Spain AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 56. Turkey AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 57. Turkey AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 58. Turkey AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 59. Turkey AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 60. Poland AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 61. Poland AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 62. Poland AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 63. Poland AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 64. South America AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 65. South America AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 66. South America AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 67. South America AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 68. South America AI in Social Media Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 69. Brazil AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 70. Brazil AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 71. Brazil AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 72. Brazil AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 73. Argentina AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 74. Argentina AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 75. Argentina AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 76. Argentina AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 77. Asia-Pacific AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 78. Asia-Pacific AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 79. Asia-Pacific AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 80. Asia-Pacific AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 81. Asia- Pacific Cream Market Share, By End-use Industry, In USD Billion, 2016-2030F
  • Figure 82. Asia-Pacific AI in Social Media Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 83. India AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 84. India AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 85. India AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 86. India AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 87. China AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 88. China AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 89. China AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 90. China AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 91. Japan AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 92. Japan AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 93. Japan AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 94. Japan AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 95. Australia AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 96. Australia AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 97. Australia AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 98. Australia AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 99. Vietnam AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 100. Vietnam AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 101. Vietnam AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 102. Vietnam AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 103. South Korea AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 104. South Korea AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 105. South Korea AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 106. South Korea AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 107. Indonesia AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 108. Indonesia AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 109. Indonesia AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 110. Indonesia AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 111. Philippines AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 112. Philippines AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 113. Philippines AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 114. Philippines AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 115. Middle East & Africa AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 116. Middle East & Africa AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 117. Middle East & Africa AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 118. Middle East & Africa AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 119. Middle East & Africa AI in Social Media Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 120. Saudi Arabia AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 121. Saudi Arabia AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 122. Saudi Arabia AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 123. Saudi Arabia AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 124. UAE AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 125. UAE AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 126. UAE AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 127. UAE AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 128. South Africa AI in Social Media Market, By Value, In USD Billion, 2016-2030F
  • Figure 129. South Africa AI in Social Media Market Share, By Platform, In USD Billion, 2016-2030F
  • Figure 130. South Africa AI in Social Media Market Share, By Application, In USD Billion, 2016-2030F
  • Figure 131. South Africa AI in Social Media Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 132. By Platform Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 133. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 134. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 135. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022
目次
Product Code: MX10502

Global AI in the social media market has experienced significant growth and is expected to maintain a strong pace of expansion in the coming years. With projected revenue of approximately USD 1.16 billion in 2022, the market is forecasted to reach a value of USD 5.58 billion by 2030, displaying a robust CAGR of 21.7% from 2023 to 2030.

AI in social media improves user experiences by recommending personalized content, automating customer service, detecting trends and sentiments in real-time, streamlining ad targeting, and improving data security, allowing businesses to make educated decisions and increase engagement.

The global AI in social media market is proliferating owing to the rising demand for tailored user experiences and targeted advertising. The requirement for real-time sentiment analysis and trend recognition fuels AI development. As businesses seek effective ways to communicate with their audiences on social media platforms, the growing importance of chatbots and virtual assistants for customer support promotes market expansion.

Chatbots and virtual assistants have gained substantial importance in AI in social media market for customer service. Businesses are turning to AI-powered chatbots to improve consumer relationships, with 35% presently utilizing AI and 42% evaluating its possibilities. According to Salesforce, 23% of customer service companies use AI-powered chatbots, with IBM reporting up to 30% cost savings. Even though 68% of customers like chatbots' quick responses, a sizable 60% still prefer chatting with actual customer service professionals due to concerns about chatbot accuracy. Chatbot usage highlights AI's significance in strengthening customer service and engagement in the social media ecosystem.

For example, in May 2023, Emplifi launched the Partner Program, expanding solutions and benefits through collaborations with companies like Adobe, Shopify, and Oracle.

Elevating Engagement through Hyper-Personalization

AI-powered hyper-personalized content transforms social media operations by personalizing content recommendations to individual users' likes, behavior, and history. As customers discover material that closely aligns with their interests, the method supports improved user engagement, pleasure, and brand loyalty. The dynamics strengthen AI in the social media market by encouraging longer user interactions, better sharing rates, and enhanced engagement metrics.

Hyper-personalization provides new opportunities for businesses. AI allows for more precision in targeting advertisements and campaigns, optimizing their effect and profits. As consumers want platforms that regularly provide personalized content, the opportunity for premium content subscriptions expands. Overall, hyper-personalized content transforms user experiences and creates significant economic prospects, placing it as a growth accelerator in the AI in social media market.

For example, in July 2023, Emplifi's Summer '23 release introduced advanced AI, commerce enhancements, and integrated social care for improved customer engagement across digital platforms.

Revolution in AI-powered Trend Prediction and Agile Strategies

AI-powered trend prediction and agile strategies are reshaping social media dynamics, benefiting both consumers and companies. AI anticipates upcoming trends as well as emotions by studying real-time social media data. It enables organizations to quickly build flexible strategies that resonate with popular debates, strengthening their competitive position. The trend drives growth in the AI in social media market by establishing businesses as trendsetters. Rapid adaptation to evolving trends increases engagement and following. It creates new economic opportunities, with businesses offering AI-powered trend research tools. Consulting companies interpret the findings which are converted by providing customized plans. AI-powered trend prediction and agile strategies enable businesses to adapt quickly to changing user preferences and establish brand-consumer interactions. This game-changing trend adds to the social media environment by providing insights that encourage engagement and inspire creativity.

For example, in November 2022, Talkwalker incorporated massive language models into its consumer intelligence platform, resulting in real-time insights that are more accurate and faster.

Empowering Social Media Strategies with Sentiment Analysis in AI

Sentiment analysis is critical in the AI in social media market as it allows companies to evaluate public sentiment, monitor brand perception, and customize content initiatives. The technology aids in automating user-generated content analysis, helping businesses make data-driven decisions, improve consumer interaction, and respond quickly to trends and sentiments, ultimately increasing their online presence and competitiveness.

North America Dominates AI in the Social Media Market

North America's AI social media market dominance is built by a confluence of factors, establishing the region as a technical trendsetter. Notably, the United States pioneers an early technology adoption culture, bringing platforms to the forefront of AI integration. Tech giants like Facebook, Google, Twitter, and Microsoft thrive here, generating innovation centers that fuel AI's role in content curation, interaction, and trend forecasting. The region's significance is further strengthened by a concentration of top-tier colleges and research organizations cultivating a large talent pool of AI professionals. This intellectual capacity contributes to creating innovative algorithms and solutions, allowing North America to pioneer the confluence of AI and social media. North America's advantage originates from its early adoption of AI technology, robust tech environment, and talented workforce. This combination supports the region's dominance in the revolutionary influence of AI on social media platforms and experiences.

For example, in July 2023, Owler launched the ChatGPT plugin, merging its business data with generative AI for real-time insights, personalized outreach, and streamlined sales strategies.

Government Initiatives

The National AI Initiative (NAII) of the United States, established by the National AI Initiative Act of 2020, intends to improve AI research, development, and integration for economic growth and national security. Its purpose includes preserving US AI leadership, supporting trustworthy AI use across industries, and preparing the workforce for AI integration.

The OECD.AI Policy Observatory serves as a global resource for developing trustworthy AI policy. It provides evidence-based analysis and promotes conversation on a human-centric AI strategy. With clear policy suggestions, the OECD Principles on AI advocate for creative, rights-respecting AI development. The OECD Framework for AI Classification improves policy coherence by connecting AI technical qualities with consequences, using openness and fairness as guiding principles. These projects encourage responsible AI innovation, ethics, and cooperation, driving the evolution of the AI in social media market while assuring ethical and sustainable practices.

Impact of COVID-19

The COVID-19 pandemic swiftly changed the role of AI in social media market. AI was already improving content personalization and engagement before the pandemic. On the other hand, the pandemic's influence transformed user behavior, with social media becoming a critical communication and information-sharing tool. The sudden rise in participation created difficulties in content moderation. However, possibilities arose when businesses used AI for adaptive tactics. AI-powered chatbots managed increased inquiries, while sentiment analysis assisted in understanding public attitudes. Brands invest in predictive analytics to anticipate trends, and customization drives content strategy. COVID-19 increased AI integration, resulting in a dynamic and data-driven strategy essential to post-pandemic social media marketing.

Impact of the Russia-Ukraine War

The Russia-Ukraine war has greatly influenced AI in social media market, changing user interactions and content dynamics. Social media platforms have become essential for sharing information and debate during the war. However, it has created difficulties in content moderation, as AI systems struggle to identify false news and hate speech despite increased participation. The polarized character of the debate challenges, sentiment analysis, and content classification has necessitated ongoing AI model refining. Brands must act cautiously to avoid polarizing material that may offend viewers, necessitating real-time AI-powered social listening solutions. AI tools may evaluate sentiments, detect trends, and modify plans accordingly. In navigating its complicated context, AI's involvement becomes critical in ensuring that brands remain honest and sensitive to the complexities of the dispute.

Key Players Landscape and Outlook

Adobe Inc., Hootsuite Inc., IBM Corp., Buffer, Inc., Emplifi Group, and NetBase Solutions, Inc. are among the prominent companies driving the global AI in social media market. With AI-driven solutions for tailored content, interaction, and data analysis, these major companies drive innovation. Adobe specializes in content production and analysis, Hootsuite excels at social media management, IBM excels at data insights, Buffer excels at scheduling, Emplifi excels at customer experience, and NetBase excels at analytics. As AI's influence on social media is expected to rise, these companies can leverage the desire for better engagement, dynamic tactics, and data-driven insights, protecting their positions in a developing industry.

In June 2023, Meltwater introduced AI-powered innovations including writing assistants, summarization, and influencer search, enhancing insights and efficiency across solutions.

In May 2023, JRNI partners with Emplifi to offer seamless, personalized live shopping experiences, combining appointment scheduling and customer engagement capabilities.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Global AI in Social Media Market

4. Impact of Russia-Ukraine War

5. Executive Summary

6. Voice of Customer

  • 6.1. Product and Market Intelligence
  • 6.2. Sources of Information
  • 6.3. Factors Considered in Purchase Decisions
    • 6.3.1. Overall Expenses
    • 6.3.2. Facility Requirement
    • 6.3.3. Operational Manpower Expertise
    • 6.3.4. Number of Installation Units
    • 6.3.5. Experience in the Industry
    • 6.3.6. Efficiency
    • 6.3.7. After-Sales Support
  • 6.4. Purpose of Installation
  • 6.5. Demand and Supply Mechanism
  • 6.6. Consideration and Understanding of Safety Regulations
  • 6.7. Application of Legal Compliances
  • 6.8. Existing User or Intended Purchaser

7. Global AI in Social Media Market Outlook, 2016-2030F

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. By Platform
    • 7.2.1. Instagram
    • 7.2.2. YouTube
    • 7.2.3. TikTok
    • 7.2.4. Twitter
    • 7.2.5. Facebook
    • 7.2.6. LinkedIn
    • 7.2.7. Snapchat
    • 7.2.8. Reddit
    • 7.2.9. Pinterest
  • 7.3. By Application
    • 7.3.1. Sentiment Analysis
    • 7.3.2. Advertising Management
    • 7.3.3. Content Generation
    • 7.3.4. Influencer Marketing
    • 7.3.5. Hashtag Generation
    • 7.3.6. Automatic Posting & Scheduling
    • 7.3.7. Content Optimization
    • 7.3.8. Content Recommendations
    • 7.3.9. Reporting & Analytics
    • 7.3.10. Video Filtering
    • 7.3.11. Customer service
  • 7.4. By End-user
    • 7.4.1. Individual User
    • 7.4.2. Influencers
    • 7.4.3. Marketers
    • 7.4.4. Social Media Platforms
  • 7.5. By Region
    • 7.5.1. North America
    • 7.5.2. Europe
    • 7.5.3. Asia-Pacific
    • 7.5.4. South America
    • 7.5.5. Middle East and Africa
  • 7.6. By Company Market Share (%), 2022

8. Global AI in Social Media Market Outlook, By Region, 2016-2030F

  • 8.1. North America*
    • 8.1.1. Market Size & Forecast
      • 8.1.1.1. By Value
    • 8.1.2. By Platform
      • 8.1.2.1. Instagram
      • 8.1.2.2. YouTube
      • 8.1.2.3. TikTok
      • 8.1.2.4. Twitter
      • 8.1.2.5. Facebook
      • 8.1.2.6. LinkedIn
      • 8.1.2.7. Snapchat
      • 8.1.2.8. Reddit
      • 8.1.2.9. Pinterest
    • 8.1.3. By Application
      • 8.1.3.1. Sentiment Analysis
      • 8.1.3.2. Advertising Management
      • 8.1.3.3. Content Generation
      • 8.1.3.4. Influencer Marketing
      • 8.1.3.5. Hashtag Generation
      • 8.1.3.6. Automatic Posting & Scheduling
      • 8.1.3.7. Content Optimization
      • 8.1.3.8. Content Recommendations
      • 8.1.3.9. Reporting & Analytics
      • 8.1.3.10. Video Filtering
      • 8.1.3.11. Customer service
    • 8.1.4. By End-user
      • 8.1.4.1. Individual User
      • 8.1.4.2. Influencers
      • 8.1.4.3. Marketers
      • 8.1.4.4. Social Media Platforms
    • 8.1.5. United States*
      • 8.1.5.1. Market Size & Forecast
      • 8.1.5.1.1. By Value
      • 8.1.5.2. By Platform
      • 8.1.5.2.1. Instagram
      • 8.1.5.2.2. YouTube
      • 8.1.5.2.3. TikTok
      • 8.1.5.2.4. Twitter
      • 8.1.5.2.5. Facebook
      • 8.1.5.2.6. LinkedIn
      • 8.1.5.2.7. Snapchat
      • 8.1.5.2.8. Reddit
      • 8.1.5.2.9. Pinterest
      • 8.1.5.3. By Application
      • 8.1.5.3.1. Sentiment analysis
      • 8.1.5.3.2. Advertising Management
      • 8.1.5.3.3. Content Generation
      • 8.1.5.3.4. Influencer Marketing
      • 8.1.5.3.5. Hashtag Generation
      • 8.1.5.3.6. Automatic Posting & Scheduling
      • 8.1.5.3.7. Content Optimization
      • 8.1.5.3.8. Content Recommendations
      • 8.1.5.3.9. Reporting & Analytics
      • 8.1.5.3.10. Video Filtering
      • 8.1.5.3.11. Customer Service
      • 8.1.5.4. By End-user
      • 8.1.5.4.1. Individual User
      • 8.1.5.4.2. Influencers
      • 8.1.5.4.3. Marketers
      • 8.1.5.4.4. Social Media Platforms
    • 8.1.6. Canada
    • 8.1.7. Mexico

All segments will be provided for all regions and countries covered

  • 8.2. Europe
    • 8.2.1. Germany
    • 8.2.2. France
    • 8.2.3. Italy
    • 8.2.4. United Kingdom
    • 8.2.5. Russia
    • 8.2.6. Netherlands
    • 8.2.7. Spain
    • 8.2.8. Turkey
    • 8.2.9. Poland
  • 8.3. Asia Pacific
    • 8.3.1. India
    • 8.3.2. China
    • 8.3.3. Japan
    • 8.3.4. Australia
    • 8.3.5. Vietnam
    • 8.3.6. South Korea
    • 8.3.7. Indonesia
    • 8.3.8. Philippines
  • 8.4. South America
    • 8.4.1. Brazil
    • 8.4.2. Argentina
  • 8.5. Middle East & Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. South Africa

9. Market Mapping, 2022

  • 9.1. By Platform
  • 9.2. By Application
  • 9.3. By End-user
  • 9.4. By Region

10. Macro Environment and Industry Structure

  • 10.1. Value Chain Analysis
  • 10.2. PESTEL Analysis
    • 10.2.1. Political Factors
    • 10.2.2. Economic System
    • 10.2.3. Social Implications
    • 10.2.4. Technological Advancements
    • 10.2.5. Environmental Impacts
    • 10.2.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 10.3. Porter's Five Forces Analysis
    • 10.3.1. Supplier Power
    • 10.3.2. Buyer Power
    • 10.3.3. Substitution Threat
    • 10.3.4. Threat from New Entrant
    • 10.3.5. Competitive Rivalry

11. Market Dynamics

  • 11.1. Growth Drivers
  • 11.2. Growth Inhibitors (Challenges and Restraints)

12. Key Players Landscape

  • 12.1. Competition Matrix of Top Five Market Leaders
  • 12.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
  • 12.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 12.4. SWOT Analysis (For Five Market Players)
  • 12.5. Patent Analysis (If Applicable)

13. Case Studies

14. Key Players Outlook

  • 14.1. Adobe Inc.
    • 14.1.1. Company Details
    • 14.1.2. Key Management Personnel
    • 14.1.3. Products & Services
    • 14.1.4. Financials (As reported)
    • 14.1.5. Key Market Focus & Geographical Presence
    • 14.1.6. Recent Developments
  • 14.2. Buffer, Inc.
  • 14.3. Emplifi Group
  • 14.4. Hootsuite Inc.
  • 14.5. IBM Corp.
  • 14.6. Meltwater B.V.
  • 14.7. NetBase Solutions, Inc.
  • 14.8. Runtime Collective Limited
  • 14.9. SocialBee Labs SRL
  • 14.10. Sprout Social, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us & Disclaimer