インドのクラウドキッチン市場 (2017～2031年)：タイプ・製品・ビジネスモデル・エンドユーザー・決済ソース・地域別の機会・予測

インドのクラウドキッチンの市場規模は、2023年の10億9,000万米ドルから、2024年から2031年にかけての予測期間中は16.63%のCAGRで成長し、2031年には32億米ドルの規模に達すると予測されています。

運用コストの削減、人的資源の最小化、利便性の向上、最適なデリバリー体験、容易な拡張範囲などの要因が同市場の成長を推進しています。国内のレストランやケータリング業者は、コスト削減や時間短縮につながることから、クラウドキッチンを使って調理を行うことを好んでいます。

当レポートでは、インドのクラウドキッチン市場を調査し、市場およびサービスの概要、市場成長への影響因子の分析、市場規模および市場シェアの推移・予測、各種区分・地域別の詳細分析、ケーススタディ、インフラおよび設備要件、競合情勢、主要企業の分析などをまとめています。

目次

第1章 調査手法

第2章 サービス概要

第3章 インドのクラウドキッチン市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章

第6章 顧客の声

• 人口統計
• ブランドの認知度とロイヤルティ
• 購入決定時の検討要素
• 購入媒体
• 購入頻度
• アドオンアイテムオプション
• サービスのアベイラビリティ
• 消費者の悩み

第7章 インドのクラウドキッチン市場の展望

• 市場規模・予測
• 市場シェア・予測
  • タイプ別
  • 製品別
  • ビジネスモデル別
  • エンドユーザー別
  • 決済ソース別
  • 地域別
  • 企業別市場シェア

第7章 市場マッピング

• タイプ別
• 製品別
• ビジネスモデル別
• エンドユーザー別
• 決済ソース別
• 地域別

第8章 マクロ環境と産業構造

• PESTEL分析
• ポーターのファイブフォースモデル
• 価格分析
• バリューチェーン分析
• ケーススタディ

第9章 クラウドキッチンとフードデリバリーサービス部門の共生的関係

第10章 インフラおよび設備要件

第11章 市場動向・市場展開

第12章 主要企業の情勢

• 市場リーダー上位5社のSWOT分析
• 市場リーダー上位5社の競合マトリックス
• 市場リーダー上位5社の市場収益分析
• ジョイントベンチャー・M&A

第13章 主要企業の見通し

• Rebel Foods Private Limited（Faasos）
• Eatclub Brands Private Limited (Formerly Box8)
• Duronto Technologies Private Limited (TravelKhana)
• Sky Gate Hospitality PVT. LTD. (Biryani by Kilo)
• Foodvista India Private Limited (Freshmenu)
• Curefoods India Private Limited
• Masalabox Food Network Pvt. Ltd.
• Kitchen Centre
• Nanda Feeds Pvt. Ltd. (Nandus)
• Dropkaffe Food & Beverages Pvt. Ltd. (SLAY Coffee)

上記企業は変更される可能性があります。

第14章 戦略的提言

第15章 当社について・免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Cloud Kitchen Market, By Value, In USD Billion, FY2017 - 2031F
• Figure 2. India Cloud Kitchen Market Share, By Type, In USD Billion, FY2017 - 2031F
• Figure 3. India Cloud Kitchen Market Share, By Product Type, In USD Billion, FY2017 - 2031F
• Figure 4. India Cloud Kitchen Market Share, By Business Model, In USD Billion, FY2017 - 2031F
• Figure 5. India Cloud Kitchen Market Share, By Payment Source, In USD Billion, FY2017 - 2031F
• Figure 6. India Cloud Kitchen Market Share, By Region, In USD Billion, FY2017 - 2031F
• Figure 7. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 8. By Product Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 9. By Business Model Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 10. By Payment Source Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2023

The Indian cloud kitchen market size was estimated at USD 1.09 billion in FY2023 and is projected to reach USD 3.2 billion by the year end FY2031, growing at a CAGR of 16.63% during FY2024-FY2031. Lowered operational costs, minimal requirement for manpower, added convenience, optimal delivery experience and easy expansion scope are some of the major factors leading to the rapid growth of the cloud kitchen market in India. Restaurants and caterers across the country are preferring cloud kitchen over the traditional fine dine restaurants and storage spaces for their meal preparations as it helps them reduces costs and saves time.

Cloud kitchens or virtual kitchens, are delivery-only restaurants that operate from a central location and do not have any dine-in facilities. They have gained popularity in India due to their ability to cater to the growing demand for online food delivery. Prevalent usage of smartphones, easy internet access, and ever-changing consumer preferences also tends to influence the growth of Indian cloud kitchen market during the forecast period.

Lesser Administrative Hassle and Lowered Operational Cost

Cloud kitchen are gaining tremendous traction in India owing to various benefits associated with its adoption. It reduces the expenses of setting up dining area, a host, waiting area and restrooms which are a part of any traditional restaurant in the country, eventually leading to a higher maintenance cost. Opting for a cloud kitchen reduces many of the expenses associated with running a typical restaurant.

Increased Adoption by Fast Food Chains and Local Restaurants

Fast food chains like McDonald's, Burger King and KFC have begun experimenting with cloud kitchens in India to reach more customers and increase their delivery capabilities. Meanwhile, local restaurants are also adopting the cloud kitchen model to expand their reach and increase their profits. This trend is expected to continue in the coming years, making cloud kitchen a lucrative option for established chains and new restaurants.

Government Incentives

In recent years, cloud kitchens have emergent as a strong segment in India due to the convenience they offer to consumers and the cost-saving benefits to restaurant owners. To support this growing market, the Indian government has introduced several schemes and incentives. The FSSAI (Food Safety and Standards Authority of India) provides registration and licensing for cloud kitchen, which is mandatory for any food-related business. This certification ensures that the food produced by cloud kitchens is safe for consumption and meets the required quality standards.

State level involvements of government is also giving surge to the cloud kitchen market. For example, DDC Delhi in collaboration with Department of Industries invited 15+ cloud kitchen representatives in April 2022 to discuss challenges faced by them and how could Delhi Government facilitate growth of the industry in the city.

Impact of COVID-19 on India Cloud Kitchen Market

Cloud kitchens, which are delivery-only restaurants, saw a surge in demand during the pandemic as people turned to online food delivery services to avoid exposure to the virus. However, the initial lockdowns and restrictions on movement posed significant challenges to the cloud kitchen industry as well. One major impact of the pandemic was the disruption of supply chains, which affected the availability of ingredients and increased costs. This led to higher prices for consumers and lower profits for cloud kitchen operators. Additionally, the closure of restaurants and cafes during the lockdowns created an opportunity for cloud kitchens to expand their offerings and fill the gap in the market. Many traditional restaurants also shifted to cloud kitchens during this time.

1. India Cloud kitchen, By Type

• 1.1. Independent
• 1.2. Aggregator
• 1.3. Pod Kitchen
• 1.4. Others

2. India Cloud kitchen, By Product

• 2.1. Food
• 2.2. Beverages
• 2.3. Multi-Product

3. India Cloud kitchen, By Business Model

• 3.1. Franchise
• 3.2. Company Owned

4. India Cloud kitchen, By End-user

• 4.1. Delivery-optimized Restaurants
• 4.2. Caterers
• 4.3. Meal Preparation Companies
• 4.4. Packaged Food Producers
• 4.5. Food Product Testing
• 4.6. Others

5. India Cloud kitchen, By Payment Source

• 5.1. Cash on Delivery
• 5.2. UPI
• 5.3. Card Transactions
• 5.4. Wallet Transactions
• 5.5. Others

6. India Cloud kitchen, By Region

• 6.1. West
• 6.2. South
• 6.3. North and Central
• 6.4. East

Key Player Landscape and Outlook

It is apparent that food delivery and cloud kitchens will become a backbone of the food and beverage the industry in near future. 2023 has shaped up to be a defining year for this nascent sector, with several emerging trends to keep an eye on. Investments in technology will also play a significant role in the industry's growth as large cloud kitchen operators build strong supply chains and develop technology to automate kitchens, keeping costs down and scale up marketing, kitchen operations, supply chain and people management.

In November 2022, Rebel Foods collaborated with more than 15 major restaurant brands, including Haldirams, Gulab Wala, Big Wong, and others, to provide online delivery by allowing outside restaurant brands to access the company's cloud kitchen network.

Key Players Operating in India Cloud Kitchen Market

• 1. Rebel Foods Private Limited (Faasos)
• 2. Eatclub Brands Private Limited (Formerly Box8)
• 3. Duronto Technologies Private Limited (TravelKhana)
• 4. Sky Gate Hospitality PVT. LTD. (Biryani by Kilo)
• 5. Foodvista India Private Limited (Freshmenu)
• 6. Curefoods India Private Limited
• 7. Masalabox Food Network Pvt. Ltd.
• 8. Kitchen Centre
• 9. Nanda Feeds Pvt. Ltd. (Nandus)
• 10. Dropkaffe Food & Beverages Pvt. Ltd. (SLAY Coffee)

Table of Contents

1. Research Methodology

2. Service Overview

3. Impact of COVID-19 on India Cloud Kitchen Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographic Understanding of Customers
• 5.2. Brand Awareness and Loyalty
• 5.3. Factors Considered in Purchase Decision
  • 5.3.1. Reviews of the Service Provider
  • 5.3.2. Quality of Food
  • 5.3.3. Quantity of Food
  • 5.3.4. Pricing Point
  • 5.3.5. Quantity w.r.t Price
  • 5.3.6. Variety of Food Available
  • 5.3.7. Packaging
  • 5.3.8. Hygiene
  • 5.3.9. Customisation Options
• 5.4. Medium of Purchase
• 5.5. Frequency of Purchase
• 5.6. Add-On Items Options
• 5.7. Service Availability
• 5.8. Pain Areas of the Consumer

6. India Cloud Kitchen Market Outlook, FY2017-2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Stand-Alone
    • 6.2.1.2. Multi-Brand
    • 6.2.1.3. Aggregator
    • 6.2.1.4. Outsourced
    • 6.2.1.5. Co-working
  • 6.2.2. By Product
    • 6.2.2.1. Food
    • 6.2.2.2. Beverages
    • 6.2.2.3. Multi-Product
  • 6.2.3. By Business Model
    • 6.2.3.1. Franchise
    • 6.2.3.2. Company Owned
  • 6.2.4. By End-user
    • 7.2.4.1 Delivery-optimized Restaurants
    • 7.2.4.2 Caterers
    • 7.2.4.3 Meal Preparation Companies
    • 7.2.4.4 Packaged Food Producers
    • 7.2.4.5 Food Product Testing
    • 7.2.4.6 Others
  • 6.2.5. By Payment Source
    • 6.2.5.1. Cash on Delivery
    • 6.2.5.2. UPI
    • 6.2.5.3. Card Transactions
    • 6.2.5.4. Wallet Transactions
    • 6.2.5.5. Others
  • 6.2.6. By Region
    • 6.2.6.1. West
    • 6.2.6.2. South
    • 6.2.6.3. North and Central
    • 6.2.6.4. East
  • 6.2.7. By Company Market Share (%), FY2023

7. Market Mapping, FY2023

• 7.1.1. By Type
• 7.1.2. By Product
• 7.1.3. By Business Model
• 7.1.4. By End-user
• 7.1.5. By Payment Source
• 7.1.6. By Region

8. Macro Environment and Industry Structure

• 8.1. PESTEL Analysis
• 8.2. Porter's Five Forces Model
• 8.3. Pricing Analysis
• 8.4. Value Chain Analysis
• 8.5. 2-3 Case Studies on Cloud Kitchen Players (Industry Level)

9. Symbiotic Relationship Between Cloud Kitchen and the Food Delivery Service Sector

10. Infrastructure and Facilities Requirements

11. Market Trends & Developments

12. Key Players Landscape

• 12.1. SWOT Analysis of Top Five Market Leaders
  • 12.1.1. Core Competence and Key Value Proposition
  • 12.1.2. Areas of Improvement
  • 12.1.3. Untapped Scope of Business
  • 12.1.4. Market Value Proposed by Competitors
• 12.2. Competition Matrix of Top Five Market Leaders
• 12.3. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 12.4. Joint Ventures/ Mergers & Acquisitions (If Applicable)

13. Key Players Outlook

• 13.1. Rebel Foods Private Limited (Faasos)
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Eatclub Brands Private Limited (Formerly Box8)
• 13.3. Duronto Technologies Private Limited (TravelKhana)
• 13.4. Sky Gate Hospitality PVT. LTD. (Biryani by Kilo)
• 13.5. Foodvista India Private Limited (Freshmenu)
• 13.6. Curefoods India Private Limited
• 13.7. Masalabox Food Network Pvt. Ltd.
• 13.8. Kitchen Centre
• 13.9. Nanda Feeds Pvt. Ltd. (Nandus)
• 13.10. Dropkaffe Food & Beverages Pvt. Ltd. (SLAY Coffee)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14. Strategic Recommendations

15. About Us & Disclaimer